Full Media Kit - Explore Magazine

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2016 media kit
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WINTER 2015
LIVE THE ADVENTURE
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#8
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A LGONQUIN PA RK ’S BIG M YS TER
B A NFF MOUNTA IN F ILM & BOOK FES T I VA L
NE W A DV ENTURE IN NE W FOUNDL A ND
C A N A DA’S T OUGHES T W INTER R ACE
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25
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Winter
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SUMMER GE A R GUIDE
SE A RCHING FOR THE FLOE EDGE
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Who We are
Equal parts inspiration and perspiration
set the stage for Explore. The greatest
Canadian destinations combined with
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they need to start or continue their own
adventures.
Page 1
media kit | 2016
The Explore team is a group of dedicated and highly qualified outdoor writers,
editors, photographers and designers
who are actively pursuing adventures
across Canada and beyond. Their combined experiences are brought to life in
the pages and digital space of Explore
and explore-mag.com.
Explore has received more than 190
magazine awards/nominations in the
past 10 years, which gives you some
idea of the talent we have on board.
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(That Will Push Your Limits)
1
SKI MOUNTAINEERING
IN THE ROCKIES, AB
cy
fuel efficien
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and poyouwjusert wo
n.
$6,879
Yamnuska Mountain
Adventures offers a sixday, hut-based wintermountaineering course
that covers the skills you
need to get started in ski
mountaineering. Problem
solving, route finding and
crevasse rescue are all covered — and more. Learn
while exploring snowcovered peaks and feel the
freedom of big mountain
skiing in the Rockies.
THE SKINNY: Starting from
Canmore, AB, ski in to
Bow Hut, homebase for
the trip. No prior ski
mountaineering experience is required but you
must be physically fit
and a strong intermedi-
HWY,
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media kit | 2016
Search for the elusive grey
wolf, bond with Alaskan
huskies, immerse yourself in dogsledding lessons
and sleep in a prospector’s tent. Within the 200sq-km boreal landscape
of Saskatchewan’s Anglin
Lake Recreation Area, you
can customize your sledding experience to your
heart’s content. Incorporate snowshoeing or crosscountry skiing and relax
Mush with the dogs
in Saskatchewan.
Learn to ice-climb in
the Rockies. Below:
expeditions in ON's
Agawa Canyon.
in the lovely Elk Ridge
Resort for three of your
four nights.
THE SKINNY: Located 75 km
from Prince Albert, SK.
No previous experience
required, but guests must
be physically fit. Cost
includes some meals, most
gear and some clothing.
Age restrictions.
MORE INFO: From $1,885;
sundogs.sk.ca
3
CAT-SKIING IN THE
SELKIRKS, BC
Imagine six days of wilderness skiing in alpine
bowls, deep steeps, mellow terrain and trees.
With an average daily
ski of between 4,000 and
5,000 vertical metres
in some of the deepest powder in the world,
cat-skiing in the Selkirks
is a dream. Knowledgeable and passionate guides
will lead the way each day
and the lodge’s sauna will
relax your tired muscles
at night.
THE SKINNY: Singles or
groups. Seven-night
accommodation includes
all meals, avalanche orientation and group instruction. The lodge near Trout
Lake, south of Revelstoke, BC, can be reached
by vehicle or bus. Expert
boarders and intermediateto-advanced skiers only.
MORE INFO: $5,265;
greatnorthernsnowcat.
com
4
TECHNICAL CLIMBING
IN THE ROCKIES, AB
The gleaming icefalls of
the Rocky Mountains beg
to be climbed. Whether
you’re a beginner or a rock
climber transitioning to
ice, Yamnuska Mountain
Adventures’ five-day technical ice climbing course,
led by highly experienced
instructors, will accelerate your skills. Feel the
adrenaline of climbing
multi-pitched and mixed
routes (rock and ice) in
some of the world’s most
challenging yet stunning
landscapes.
THE SKINNY: Based out of
Canmore, AB. Kananaskis, Banff and other
regions will be your training ground. Price includes
lessons and technical gear.
MORE INFO: $995;
yamnuska.com
5
ALGONQUIN PARK’S
WILDERNESS DOGSLEDDING ADVENTURE, ON
This trip will keep you
active and challenge you
physically from beginning to end. Learn about
and care for your dogs,
drive your own sled and
help with camp chores.
Homebase on this multiday dogsledding trip will
be heated tents in remote
camps throughout beautiful Algonquin Provincial Park. Join your guides
for a night hike, star gaze
or just relax around the
campfire.
THE SKINNY: Trips range
from three to seven days
and start in South River,
a 3.5-hour drive north of
Toronto. No experience
is required, but you must
be physically fit. Cost
includes meals and tent
accommodation. Bring
your own sleeping bag
and clothing. Some rentals available.
MORE INFO: From $635;
wildernessadventures.ca
NEVER ONE PLACE
A LW AY S O N E J A C K E T
F R O M F O R E I G N LAYO V E R S TO S OA KI N G W ET C H A I R LI FTS ,
O V E R 3 0 S T Y L E S O F T H E R M O B A L L ™ P R O V I D E U LT R A L I G H T
WARMTH IN ANY CONDITION.
NEVER
STOP
EXPLORING
SHARE YOUR ADVENTURES: #THERMOBALL
™
THENORTHFACE.COM/THERMOBALL
16 EXPLORE • WINTER 2014
CS092414D_TNF_EXPLORE_JOHNNY_SKI_WINTER_NOV_2014.indd 1
4/16/13 2:13 PM
DOCKET # FOC ESC A38832
LIVE:
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TRIM:
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BLEED:
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COLOURS: 4C
Cyan
REGION None
MAGENTA
YELLOW
CLIENT: Ford
JOB DESC.: Escape - Ecoboost
FILE NAME: 38832_EX_R0_EscapeEcoBoostDPS_16x10.875.indd
START DATE: 04/16/13
SN
BLACK
TO PRE-PRESS:
ACCOUNT EXEC:
Justin Lum
STUDIO:
Lino Scannapiego
PREV. USER:
Lino Scannapiego
38832 REV 0
MOD. DATE: 4-16-2013 2:13 PM
PRODUCTION:
Heidi P
CREATIVE:
None
10/21/14 11:20 AM
INITIAL
STUDIO
PRODUCTION
CREATIVE
WRITER
TO PUB:
MEDIA TYPE: Magazine
DATE
CLIENT
INSERTION DATE: April
PROOFREADER
REVISION NUMBER: 0
ACCOUNT
FONT DISCLAIMER:
The fonts and related font software included with the attached electronic mechanical are owned (“Y&R Proprietary Fonts”) and/or licensed (“Y&R Licensed Fonts”) by The Young & Rubicam Group of Companies ULC. They are provided
to you as part of our job order for your services, and are to be used only for the execution and the completion of this job order. You are authorized to use the Y&R Proprietary Fonts in the execution of the job order provided that any
and all copies of the Y&R Proprietary Fonts shall be deleted from your systems and destroyed upon completion of this job order. You warrant and represent that you have secured the necessary licenses for the use of Y&R Licensed
Fonts in order to execute our job order and will abide by the terms thereof.
THE
Lowdown
$ 1,3 00, b o dy o n ly
f uj i f i l m .c a
$ 340
g a r m i n .c o m
GEAR
GUIDE
BY KEVIN CALLAN //
winds and in shallow water, will break when its
height reaches one-seventh of its length (it can
no longer support itself). A windswept wave
of less than half-a-metre in height can easily
swamp a canoe or kayak. Hypothermia will
quickly kick in, especially if you’re paddling in
the spring or fall. Once capsized, you have approximately 30 minutes before the “big chill”
sets in, if you’re wearing a PFD. If you’re not,
you have less than 10 minutes.
Hit an approaching wave bow first. Allow
it to hit you sideways and you have a good
chance of flipping. If the wave hits from behind, you’ll take on too much water. Also,
perform a low-brace at the bow and stern
when the wave hits. It’s like having three
boats side-by-side.
The Happy Camper
For Photo Buffs
Comparing the latest cameras and accessories
By Ryan Stuart
Danger, Danger!
$ 100
m o u nta i n sm it h .c o m
FIVE NIGHTMARE OUTDOOR SCENARIOS
— AND HOW TO DEAL WITH THEM
Garmin Virb
Canon EOS Rebel SL1
Fuji X-T1
Mountainsmith Descent
BEST FOR: Experienced photographers looking for a rugged shooter.
With three manual dials and retro look, on first blush the X-T1 looks
like a throwback to the SLRs of the ‘80s. Yet, it is packed with hightech wizardry including super-fast shutter speeds, one of the fastest
auto-focus pickups, high-resolution LCD screen, 16MP and speedy
startup time. It’s also built to shoot outside. In bright sun, the tilting
LCD screen remains easy to view and with 80 points of weather-sealing, the body (and three new lenses) is dust- and water-resistant and
freeze-proof to -10 degrees Celsius.
BOTTOM LINE: With dials for shooting mode, aperture, shutter and
white-balance, it’s fast and easy to get creative; perfect for experienced shooters.
BEST FOR: Always getting the shot.
Designed by pro outdoor photographer Andy Mann, what sets this camera bag apart from others we’ve tried is accessibility. Slung on your left
shoulder, it swings around to your chest in one move, zips open and,
bang, everything is at-hand. The 14-litre cavity can house a DSLR body
with lens, two extra lenses, a flash and all your accessories. Included
dividers and the padded, water-resistant body keep everything safe.
Two notable features: colour-coded battery pockets, one for full and
one for empty and a rain cover hidden in a sleeve.
BOTTOM LINE: It may not help you take better shots, but at least you
won’t miss that magic moment while digging for your camera.
BEST FOR: A take-anywhere, beginner DSLR.
Canon claims this is the smallest and lightest DSLR available — and it is
a shrimp, one-handed shots are a breeze and it packs away unnoticed.
But it doesn’t lack for ability. We found all the features and performance
we expect in a DSLR: 18MP, up to 12,800 ISO, quick auto-focus and
full HD video. To cut weight, Canon hid some features within menus accessed via the touch-screen LCD; the same touch-screen doesn’t rotate,
making it hard to read in bright sunlight. These limitations may irritate a
pro shooter, but the rest of us probably won’t notice.
BOTTOM LINE: The reasons we don’t always carry a DSLR are weight and
size. Canon just eliminated those excuses.
$ 5 00
so ny.c a
BEST FOR: POV for athletes.
The growing numbers of action-cameras are all gunning to knock
GoPro off its pedestal. The Virb is no different, and while it can’t beat
The Champ in image quality, ease of use and size (longer and wider,
but the same weight), it has some pretty cool tricks up its lens. A
built-in stabilizer compensates for the less-crisp video footage and
stills. The whole camera is water-resistant, so no worries in the rain.
But what really sets it apart is its ability to partner with other Garmin
devices (watches, GPS). With the proprietary editing software, data
like heart rate, power output and speed can all be overlaid in the
video, perfect for training analysis — and bragging rights.
BOTTOM LINE: Not the best POV for shooting your latest jump, but
very useful for training geeks.
BEST FOR: Instagram addicts.
While Nikon’s S810C attempts to make the compact camera more
phone-like, Sony takes the opposite approach, adding better shooting ability to your phone. The QX100 is essentially a 28-100 mm
zoom camera with 1080p video and a 20.2MP sensor, but without a
viewfinder. With Sony’s PlayMemories Mobile app downloaded, your
smartphone becomes the viewfinder. The lens grabs onto the phone
via a binding and then it’s just a matter of pressing the shutter on the
app to take a pic. In use, it feels like a zoom camera and the results
are similar — crisp, noise-free images that are better than any phone
can take on its own.
BOTTOM LINE: If you’re not happy with the pics your phone takes but
love the instant connectivity, this is a great upgrade.
I
T’S TRUE WHAT THEY SAY: DRIVING TO
your campsite is more dangerous than
the camping itself. I once stopped at
an accident scene on my way to give a
presentation about wilderness canoe
tripping. A dozen or so vehicles were
involved and many people were injured; sadly,
a man in his late-60s died while I attempted to
administer first-aid.
During the Q&A session at the presentation
that night, someone in the back row stated she
hadn’t yet gone camping because she thought it
was too dangerous. I paused for a moment, then
asked, “Did you drive here?”
It’s still possible, however, that bad things
can happen out there — even though it’s quite
rare when compared to our everyday urban
survival. According to the latest statistics from
a variety of search and rescue groups, these are
the worst possible scenarios (and how best to
deal with them):
1
SEVERE STORMS
Maybe it’s climate change or maybe there are
FALL 2014 • EXPLORE 29
Join "The Happy Camper" on a canoe trip in
the Florida everglades — find out more at
explore-mag.com/florida
THE
BLOG
4
1 /2 h O r .
e xa M Ple
200, 50 Lincoln Park, Canmore 1-866-678-4164
yamnuska.com
canadianrockieshiking.com
it could melt to your skin and cause severe
burns. Cotton or wool is much better. Do not
wet your clothing or skin — the intense heat
could create steam and scald you. (Cover bare
skin with sand if possible.) Lie face down on
the ground and filter out the smoke by placing a dry bandana or cotton shirt over your
mouth (steam from wet clothing could burn
your lungs). Remember, if you’ve left a detailed trip plan or packed a personal locator
beacon, help will soon arrive.
Most novice campers are more paranoid
about bears than anything else. Actually, a
bear attack is one of the least likely things
to happen to you. However, bears can cause
some concern. It’s important to note that
bears are very similar to humans — they are
unpredictable. Each occurrence is different
and your reaction should depend on the particular circumstance. First, consider how the
encounter came about.
If a curious bear wanders into camp, then
try a mild aggression technique. Or, if the
bear knowingly approaches you, then definitely be combative. Running only triggers a
predatory response (and you’ll never outrun
a bear). Climbing a tree is possible, but black
bears and young grizzlies are good tree climbers. Showing aggression is a better option.
However, if you happen upon a bear while on
the trail, then it’s far better to calmly back off
and give the animal its space. Worse yet, if you
surprise a mother black bear with cubs, never
show aggression or she’ll fight back — likewise if a grizzly is in full-fledged attack mode.
You’re best to take a defensive position. Lie
face-down with your hands wrapped around
your neck to protect your vital organs and
spread your legs (somewhat) apart to help
anchor yourself, in case the bear attempts to
flip you over. In general, arming yourself with
bear spray or bear bangers is a good idea —
but use them only as a last resort, if the bear
is attacking.
EXPLORE the Canadian Rockies... A LIFETIME Experience!
Sony Cyber-Shot QX100 Lens-Style
Nikon Coolpix S810C
BEST FOR: A step up from your phone’s camera.
Think the compact point-and-shoot is dead? This little beauty might
change your mind. With a 12x optical zoom and 16MP image sensor,
it takes shots that are far superior to those of a smartphone. And with
a touch-screen, Android operating system, access to the Google Play
store and Wi-Fi, it does just about what any mini-tablet can do. This
makes for a powerful, easy-to-use camera that can post directly to
social media (plus, Angry Birds); ideal for those of us that find phone
pics lacking and DSLRs too bulky (the S810C fits in our pockets.)
BOTTOM LINE: A stellar camera on its own; for the price it’s a steal
and a worthy addition to the gadget quiver.
downhill — fires travel four- to five-times
more quickly uphill. Avoid narrow valleys,
steep slopes or canyons. These areas act as
natural chimneys for fire and smoke; if the
flames don’t get you, the smoke will. Stay in
open areas — fields when hiking or the middle of open lakes if paddling.
If you are trapped, try to get to an open
area and ditch any flammable materials (including the camp stove and fuel container in
your pack). Remove all synthetic clothing —
BEARS
$ 370
n i ko n .c a
28 EXPLORE • FALL 2014
Page 4
2
DOGSLEDDING IN A
BOREAL FOREST, SK
Vehicle may be shown with optional equipment. *Class is Small Utility versus 2012/2013 competitors. Estimated fuel consumption ratings for the 2013 Escape FWD 1.6L GTDI 1-4
6-Speed Automatic: 9.1L/100km city and 6.0L/100km hwy. Fuel consumption ratings based on Transport Canada-approved test methods. Actual fuel consumption will vary
based on road conditions, vehicle loading and driving habits. **Achieved with available 2.0L EcoBoost engine using premium unleaded gasoline.
$ 680
c a n o n .c a
Production costs
Any production work on advertisements will be invoiced at $75 per
hour to the advertiser
ate downhill skier. Cost
includes hut accommodation, most meals, instruction and an avalanche
safety session.
MORE INFO: $1,575;
yamnuska.com
dPs
e xaM Ple
*
CITY
9.1L/100km
31 MPG CITY
38832_EX_R0_EscapeEcoBoostDPS_16x10.875.indd 1
Special Positions
Special or guaranteed position,
15% extra
Fu ll Pag e
e xa M Ple
By Pam Johnson
Step outside of your comfort zone this winter
between
In the battle
Clockwise, from top: Jesse de Montigny; Shaun Parent; Tourism Saskatchewan
$7,524
$6,809
Multi-Day
Adventures
just more people wandering the woods these
days, but a sudden-but-serious squall is rated
as the number-one danger. Staying off the
water during a storm is an obviously smart
choice. When at camp, however, it’s important
to note that broken trees and flying debris
cause the most injuries. Your best bet in severe
weather is to stay out in the open, huddled
down in a depression or hollow. Taking refuge
inside your flimsy nylon tent, surrounded by
trees, isn’t a good option.
2
LIGHTNING STRIKES
Lightning strikes are some of the most common, and possibly deadly, mishaps we can be
exposed to. In many cases, victims are struck
while standing on a lakeshore, watching the
storm. The majority, however, are hit by a corresponding ground charge while lying asleep
in their tent.
Weathering-out an electrical storm at the
campsite is far better than being on the water.
Some kayakers and canoeists claim that you
can paddle safely during a lightning storm
as long as you keep close to the shoreline. A
protective “umbrella” is formed, at about
a 45-degree angle between the paddler and
the treetops. This is just a theory, however,
and I think I’d rather take my chances onshore. Just make sure you pitch your shelter
far away from any mound of high rock or tall
tree. Also, the deeper you go into the woods,
the greater the chance of lightning hitting
another nearby object. Keep as low as possible — but don’t lie flat out. Sit on top of
a backpack or, if you happen to be in your
tent when an electrical storm hits, squat
on top of your sleeping pad with both feet
close together. This reduces conductivity —
you want something between you and the
ground to dissipate the surge of energy.
1 /2 v e rt.
e xa M Ple
5
3
WAVES & SWELLS
A wave is far more dangerous than a swell. The
difference is that swells, generally formed far
from your location, don’t break very often and
your vessel can usually ride along with them. A
wave, especially when produced by sudden high
Bounder32h, Dreamstime.com
$6,994
12
ANDREW MILLER
OBC
$7,204
JOHNNY COLLINSON / MICA, BC
IBC
THE
Lowdown
FOREST FIRES
You can’t outrun a forest fire — spotting one
in the distance doesn’t mean you’re safe. First
thing: stay calm (relatively, anyway). It will
help when formulating an escape plan. If
you’re in a forested mountainous area, head
32 EXPLORE • FALL 2014
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FALL 2014 • EXPLORE 33
classified rates & dimensions | Print
YEARS
SINCE
1981
e F F ec t i ve Ja N ua ry 2 016
$ g r Oss r ate s
Full Page
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a
B
7" x 9 5/8"
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x 9 5/8"
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D
3 3/8"
x 9 5/8"
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c
di sPlay
ad
exaMPle
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Display ads in the classifieds are more
economical and have set sizes. They can include
colour borders, background colours, photo
backgrounds, superimposed text, logos, inserted
photos, etc. See below for pricing and sizes.
1 9/16" x 6"
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Bleed
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J
Production costs
Production costs of $75/hour apply to ads that
our staff must create or change. The average
cost of classified ad production is $25 to $35.
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e
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K
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n
o
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Website rates & dimensions | online
YEARS
SINCE
1981
e F F ec t i ve Ja N ua ry 2 016
$ g r Oss r ate s
i Nde x
Page
a rt ic le
Pag e
explore-mag.com
When it comes to outdoor adventure, explore-mag.com
delivers the destinations and gear to enjoy Canada’s
very best outdoor experiences. Explore readers and
web visitors know that our award-winning content is
the starting point for inspiration and action. Our online
presence continues to organically grow–be a part of
our authentic community.
exploretheusa.com
Now reach readers interested in outdoor adventure in
the USA. Launched in April 2014, ExploreTheUSA.com
is growing at record pace. Promoted to My Passion
Media’s 12 million global readership, this extension of
Explore will soon be our largest online publication.
970 x 250
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features & highlights
•
•
•
•
•
•
•
•
•
•
Adventure
Travel
Gear
Fitness & Nutrition
Skills
Camping
News, Photos & Contests
Social media updates
Direct link to digital magazine
E-Newsletter
qu i c k Fac ts
51,000
Unique Visitors Per Month
rates & dimentions
Standard Website Units:
Leaderboard (728x90)
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Contests:
Based on a six-week promotion includes: contest creation,
one contest ad, contest page write-up, list of entry names
and social media mentions for duration of contest: $2500.
ROS promotion: $20 (cPM)
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300 x 250
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Other:
Section sponsorship: $28 (cPM)
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Social Media Mentions: $100 per mention
Create a campaign unique to your business.
Custom campaigns and content alignment
packages are available. Speak to your rep today!
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Weekly neWsletter | online
YEARS
SINCE
1981
e F F ec t i ve Ja N ua ry 2 016
$ g r Oss r ate s
consumer opt-in content
A weekly adrenaline rush with Explore’s Live the
Adventure newsletter. Every week our e-news
delivers inspiring and useful tips that get our
readers’ hearts pumping and minds exploring in
Canada and beyond.
N e Ws letter
e xa MP l e
Featuring:
The Happy Camper, Hot Gear,
Adventure Travel, Fitness Tips,
Amazing Photos and so much more.
Rates & sizes
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editorial calendar & deadlines
YEARS
SINCE
1981
in eVery issue:
The Lowdown
spring
summer
• Canada’s 10 Best Adventure Towns
• Gear Issue: Our Most Extensive Reviews of the Year
• Cycling in Montreal
• Special Roundup: Canada’s Best Campsites
• Ivvavik National Park Adventure
• Whistler in Summer
• Canada’s Most Impressive Polar Explorers
• Pack-Rafting Adventure in Northern BC
• Journey Into Labrador
• SUP on Vancouver Island’s West Coast
• Prepping for a Triathlon
• Learn to Rock Climb from the Pros
Deadlines:
Deadlines:
reservation deadline: 22 Jan
artwork deadline: 05 Feb
Newsstand date: 07 March
reservation deadline: 22 apr
artwork deadline: 06 May
Newsstand date: 06 June
• Go Here: Detailing unique and
exciting Canadian outdoor destinations.
• News: What matters to
outdoors-people.
• Profile: Interviews with interesting
Canadians.
• Getting Started: How to do
everything better.
• Gear Guide: The latest outdoors
gear, tested and reviewed.
The Happy Camper:
Camping expert Kevin Callan
discusses life out-of-doors.
angus adventures:
World adventurer Colin Angus
shares his knowledge.
fall
Winter
• Special: Our Best Hiking Roundup Ever!
• Do Winter Better: The Ultimate Guide
• New Brunswick Coastal Adventure
• Canada’s Best Backcountry Huts
• Canoe Tripping in Manitoba
• Extreme-Weather Gear Review
• Explore Grasslands National Park
• Cold Camping How-To Guide
• Okanagan Multi-Sport Daytrips
• Exploring Canada’s Coolest Ski Town
Deadlines:
• Ski Touring in Southwestern Quebec
reservation deadline: 22 July
artwork deadline: 05 aug
Newsstand date: 05 sept
Deadlines:
Page 8
media kit | 2016
reservation deadline: 21 Oct
artwork deadline: 04 Nov
Newsstand date: 5 dec
gadd’s Truth:
Opinionated extreme sports hero
Will Gadd states his truth.
Wild Side:
Award-winning writer Andrew
Findlay discusses important outdoors issues.
The Moment:
Canada’s best outdoor
photography on display.
explore the USa:
Profiles of outdoor adventure
destinations in the USA.
explore the World:
Profiles of outdoor adventure
destinations from around
the globe.
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Who We are and What makes us unique
YEARS
SINCE
1981
Our media mix
With a perfect harmony between content
and advertising, we deliver storytelling to
over 15 million readers. This allows us to
leverage the special aspects of an advertiser to not only our Canadian readers but
to our international readers as well.
My Passion Media Inc. is a global leader in outdoor and experience based
publications. The company’s focus is inspiring people’s passions by providing relevant, engaging and quality content. My Passion Media Inc. is
redesigning the magazine publishing landscape with titles covering print,
digital, social, online, email and YouTube. The company’s cross-platform
model has led to a cost-effective, profitable brand that inspires the passions of readers regardless of how they choose to have content delivered. The word passion in the company name extends beyond readers to
employees and stakeholders as well as the organization’s executive team
who share passion for outdoor activity and media.
12
mobile sites
2
We have highly engaged niche
readerships who trust our content.
2 TV
shows
3
events
4
affiliates
4 Radio
Stations
4 youtube
channels
Our reach
My Passion Media publishes regionally passionate
content through a global multi-media reach.
our three uniques
1
15
million
readers
The company currently has multiple brands including 9 magazines,
13 online publications, 4 YouTube channels, 3 national events and
Influencer.org, a global blogger platform. With over 15 million readers
annually, My Passion Media Inc. reaches passionate people
around the world.
We track and guarantee results.
14
websites
9
magazines
2
Canada
16.2% visits
2,212,060
unique visits
3
U.K
6.5% visits
887,555
unique visits
3
We have turnkey, proven
campaigns that integrate print,
online, social, email, content
and video.
Page 10
media kit | 2016
1
U.S.A
60.9% visits
8,315,708
unique visits
4
Australia
3.0% visits
409,641
unique visits
5
Ireland
2.2% visits
300,403
unique visits
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our media mix
YEARS
SINCE
1981
PUblICAtIon
EdItorIAl FoCUS
FrEqUEnCy
dIStrIbUtIon
AgE
gEndEr
PrInt
dIgItAl
Monthly PVS
Canadian Traveller
Global Travel by Canadians
Quarterly
National Canada
40-64
61% Female
25,000
5,600
438,000
Explore Magazine
Outdoor Adventure by Canadians
Quarterly
National Canada
25-54
52% Male
25,000
10,000
117,000
British Columbia Magazine Travel and Adventure in British Columbia
Quarterly
Global
35-64
53% Male
65,500
2,500
201,000
Pacific Yachting
Yachting in BC and the Pacific Northwest
Monthly
Pacific NW
40-75
64% Male
25,000
2,600
29,000
CT (Travel Agent Edition)
Destination Education
Monthly
National Canada
30-64
66% Female
12,000
14,000
27,000
InfoBarrel.com
Vast General Knowledge
Daily
Global
18-24
56% Female
n/a
n/a
4,134,000
ExploreTheUSA.com
Outdoor Adventure in the USA
Daily
USA, UK, Aust +
25-54
50% Male
n/a
n/a
34,000
PawManeFin.com
Animals
Daily
Global
25-44
76% Female
n/a
n/a
26,000
Environment911.org
Environment
Daily
Global
18-64
76% Female
n/a
n/a
12,000
152,500
34,700
5,032,000
subtotals
PArtnEr MEdIA
Cruise & Travel Lifestyles
Cruising the World
3x
National Canada
40-64
52% Female
20,000
n/a
30,000
Outdoor Canada
Outdoor & Sportsman Activities in Canada 6x
National Canada
35-54
67% Male
120,000
1,500
195,000
BC Outdoors
Sportsman Activities in BC
6x
Regional BC
30-64
76% Male
40,000
n/a
25,000
Castanet.net
Daily News and Events
Daily
Regional BC
18-64
Male/Female
n/a
n/a
7,500,000
Clearsky Radio
Classic Hits
Daily
Regional BC & AB
35+
Male/Female
n/a
n/a
200,000
180,000
332,500
1,500
36,200
7,950,000
12,982,000
subtotals
TOTaL
PA C I F I C YA C H T I N G ’ S
Traveller
CANADIAN
Environment 911
Page 11
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our titles
YEARS
SINCE
1981
magazines
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Canadian
the destination sales resource for canadian travel professionals
Canadian Traveller: Offers
perspectives on how Canadians travel the world, engaging
readers via a quarterly print
magazine and daily online
publication. Inspiring travellers
to consider “Where next?” our
content fuels the innate desire
to travel, regardless of budget
or aspirations. Canadian Traveller is distributed to subscribers across Canada, while also
available in airport lounges and
through major retailers.
Explore Magazine: Canada’s
number one publication for
outdoor adventurers for the
last 35 years. Its award-winning
editorial shares first-hand experiences in the great outdoors,
highlighting domestic and international destinations and activities. With daily online content
and quarterly print magazines
distributed nationally, Explore
reaches outdoor enthusiasts in
Canada and far beyond.
CT Travel Agent Edition: CT
provides sales education for
the frontline Canadian travel
professional. The publication
is distributed nationally to
the travel trade on a monthly
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reading experience paired with
content that helps travel agents
expand product knowledge and
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Pacific Yachting: A monthly
print and daily online magazine,
which has been known as the
voice of recreational boating in
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other related news.
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Informing, entertaining, surprising and inspiring readers–online
and in print–about the vast
array of beauty and activity
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launched as Beautiful British
Columbia in 1959, this publication appeals to those who live
in, have visited or want to visit
the province, showcasing its
natural environment and the
active lifestyle it encourages.
online
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online platform built with a community of
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InfoBarrel.
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media kit | 2016
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brings together like-minded people to
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readership.
exploreTheUSa.com Publishing daily
editorial on outdoor adventures in the
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camping and more, this publication shares
those stories with readers from all over the
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All bundles are customisable and flexible to suit your advertising needs. Other bundles available on request.
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online articles with strategic call
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FROM THE EDITOR
6
Highlight article
2.4 million reach
Traveller
CANADIAN
CANADIANTRAVELLER.COM
Bordering on the Ridiculous
EDITOR
Vickie Sam Paget
ASSISTANT EDITOR
Sam Burkhart
in always being willing to immerse
myself in local cultures and traditions
when I’m travelling. After all, when in
Rome… I mean, um, when in Salzburg.
So I gave my beeg von a run for its
money. I showed it—and my smug
waiter—who was boss, before I
staggered back to the car to display my
top-class navigational skills on our trip
south towards the Italian border.
Using only one eye to focus and with
my finger glued to the map before me, I
attempted to maintain some semblance
of authority. But before long, the map
was doing manic 360-degree spins as I
tried to work out what country I was in.
“You don’t know where we are,”
accused Louise.
“Yes I do,” I announced defensively.
I didn’t, but there was no way I was
letting her know that.
Like the good friend that she is, she
tried to ignore the wild spinning of the
map for as long as she could. She tried
her very, very best to have faith in my
squinty-eyed, mumbling judgement,
but 40 minutes later she had to pull
over and ask for the map.
“Give it here,” she demanded.
I sheepishly handed her the map.
“Vickie, we’re half way to Munich,”
she spat out. “We’re in Germany.”
And then she burst out laughing.
“What?” I said. “We’ve come to
Germany by accident?”
Indeed we had. And all thanks to the
beeg von.
From what I can remember of my
one-hour-twenty-minute unintentional
foray into Germany, it was beautiful.
Bavaria is stunning. And I hear the
beer is pretty good two.
That’s the thing about some borders
though—especially in Europe—you
can never be 100 percent sure of their
whereabouts. But no matter where
you are, crossing them is always,
always an undeniable thrill. Whether
you do it on purpose or not…
Vickie Sam Paget EDITOR
[email protected]
ART DIRECTOR
Arran Yates
GRAPHIC DESIGN
Iva Zima
Nicole Franke
PRE PRESS
Gordon Fidler
PUBLISHER / PRESIDENT
Brad Liski
Social Media Posts
48,000 shares
ASSOCIATE PUBLISHER
Jennifer Prendergast
EDITORIAL DIRECTOR
Dale Miller
DIRECTOR OF ONLINE
Kevin Hinton
ONLINE EDITOR-IN-CHIEF
Ryan McKenzie
ADVERTISING
1-888-924-7524
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Joanne Tichborne
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SUBSCRIPTION HOTLINE
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KARI HEESE/CHELSEY DIXON (LUXPORTRAITS.CA)
It was the long, hot summer of
2004 and we were like Thelma and
Louise—only without the super-tight
jeans and cavalcade of cops.
We were driving from northern
Austria, down through the Alps
to northern Italy and then over to
Slovenia. Life was pretty sweet: the
freedom of the open road and the
sublime snow-kissed Alps opening
up before us while we sang and
danced in our seats to the sounds
floating up from the car stereo.
We pulled into Salzburg without a
care in the world. A short pit stop was
called for to take a glimpse at Mozart’s
birthplace, do a quick Sound of Musicstyle twirl while squawking about
the ‘hills being alive’—we hadn’t lost
our minds, this is actually where they
filmed the Sound of Music —and to
grab a quick bite of lunch.
That day we dined al fresco in the
blazing sunshine, just down the street
from where Wolfgang was born. A
bored moustachioed waiter shuffled
up to me in his tight black waistcoat
and asked me if I’d like a beer. Why on
Earth not? I wasn’t driving: I was Head
Navigator, Co-Pilot Extraordinaire. Yes,
thank you, I’ll have a beer.
“A beeg von or a small von?” a
muffled voice came from behind the
enormous moustache.
“A beeg von, bitte,” I smiled. And I
could swear that I saw his eyes dance
for a split-second as he let a little selfsatisfied smirk—yes, a smirk—escape
from behind his elaborate facial topiary.
I shrugged my shoulders and
happily continued my conversation
about where we were going to find a
hitchhiker like Brad Pitt.
Suddenly an astonished expression
befell my friend’s face. “Wow Vick,”
was all my friend could utter as she
motioned to something shuffling
behind me. And that something was
shuffling under the strain of the most
enormous beer I have ever seen in my
life. I swear he could barely lift it.
It was bordering on the ridiculous.
With one dramatic, self-satisfied
swoop of his arm he placed my beeg
von before me. In the blazing heat of
that alpine day, it was a sight to behold:
glistening and golden; frosty and
with rivers of sparkling condensation
running down its luscious sides.
Now, I like to think that I am, if
anything, willing to give most things
a try. I take a certain amount of pride
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