Weida Properties Newsletter February 2015

NEWSLETTER
2015 VOL.1
www.weida.com.my
Complimentary Copy
For internal circulation only
Property Prices in Ara Damansara Continues to Rise
I
n spite of weak sentiments and
tight measures on property loan,
Ara Damansara continue to beat the
odds, with prices of properties in the
vicinity rising significantly.
New launches last year saw prices
touching close to RM1,000 psf.
Given that Urbana Residences
by Weida Properties was sold at
an average price of RM700 psf
two years ago, isn’t that good news
and comforting for Urbana
Residences owners?
Hear what they have to say on Page
4 & 5…
INSIDE
GONG XI FA CAI
Ara Damansara Sets
New Price Benchmarks
Page 4
Blessings of the New Year
Page 7
Wishes
Come True
Page 8
2 ABOUT US
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2015 VOL.1
Say What is in Your Heart
CONTENTS
Giving isn’t about size or amount spent; it’s from the heart.
Welcome Note
O
Page 3
ver 2000 customers, stakeholders
and business associates of Weida
Properties were pleasantly surprised to
receive a thoughtful gift of a pen and
three lovely cards. The cards come with
lovely poems specially dedicated to their
spouse, children and parents, giving the
intended recipient a warm feeling.
Weida too, experienced its own heart-warming
moment from responses received :
“I feel like calling my son now to say ‘I
Love You’. Three cards are not enough,”
Susan Lim, Owner of a Project by Weida
Properties
“In all my years of buying properties, this
is the first time I have received such a
thoughtful gift. Thank you and
I do appreciate the kind gesture.”
Parames Dorai, Business Associate
people in our lives. Thoughtful gifts,
though purchased for a price, are
priceless where the heart is concerned,”
said Victor Lee, Executive Director of
Weida Properties.
“We try to create moments to help people
re-connect. The simple act of sending a
card to say what is in your heart is one
such example. We aspire to be a caring
developer and will continue to touch the
lives of those who cross our path with
small gestures from time to time,” he added.
This is in line with our commitment to
build lasting relationships along the
principles of assisting homeowners to
strengthen existing bonds and to create
new friendships in a community living
platform.
Another recipient Mr Fook Ng said that this
was the first time he received a gift from
a public listed company and that he is
confident that Weida Properties will do its
utmost to be a growth catalyst for 2015.
“The idea of this gift pack came about when
the marketing department purchased an
ordinary pen as a premium gift item.
Today’s hectic lifestyle does not allow us
to show our appreciation to our loved ones
as often as we would like. The challenge
then was how to create magical moments
with the pen, a seemingly common object.”
E
Page 4
Customer Events
Page 7
Community Welfare
Page 8
Published by
WEIDA PROPERTIES
SDN BHD
Lot 3.05, Level 3,
1 First Avenue,
Bandar Utama,
47800 Petaling Jaya,
Selangor Darul Ehsan.
www.weida.com.my
Printed by
Percetakan Image Vest
Sdn Bhd (381593-T)
No. 42, 44, 46, 48, 50,
Jalan PBS 14/9,
Taman Perindustrian
Bukit Serdang
43300 Seri Kembangan,
Selangor
“So we added cards with meaningful
messages to be given to the important
nvisioned as a boutique lifestyle
developer that offers innovative,
quality properties and good value,
Weida Properties Sdn Bhd is the
property arm of Weida (M) Berhad,
founded on the “built for life” ideal
and committed to creating
sustainable homes.
Property News
Leveraging on Weida Berhad’s
30 years of business experience in
manufacturing, engineering, and
infrastructure development, Weida
Properties places great emphasis on
creating value not just for the built
environment, but also for its
residents and the community at
large.
Weida Properties builds for the
future, creating lifestyle oriented
developments that delivers on its
promise of long-term quality.
Its maiden project, Urbana Residences
in up and coming Ara Damansara was
90% sold within a month of the launch.
With unit sizes ranging from 807 –
1,280 sq ft, the low-rise service
apartments offer flexible layouts in
9 designs. Affordably priced with
comprehensive facilities and amenities,
Urbana enjoys easy connectivity
to 7 major highways, an airport and
nearby transportation hubs.
Its strategic location provides easy
access to Educational institutions,
medical services, shopping malls
and eateries for all essential needs.
2015 VOL.1
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I WELCOME NOTE 3
Message from
Executive Director
“Weida Properties
is committed to
building meaningful
relationships
with its customers”
Victor Lee
Executive Director, Weida Properties Sdn Bhd
Times have changed and buying a home is getting more sophisticated with the advent of technology and the Internet.
G
one are the days when properties
were snapped up with just a
simple signboard. The only two other
things you needed were a single
page leaflet and your enthusiasm.
I was told, there wasn’t any need for
media advertisements. Even
brochures are hardly heard of.
Today, selling properties call for a
highly elaborate brochure - some
going into pages that are as thick as
a storybook. Mere advertisements in
vernacular newspapers, television
and the cinemas are not enough.
Each project has its own dedicated
microsite and Facebook page. Some
property developers with deep
pockets even went the extra mile to
hold beauty pageants and organise
concerts for their prospective
customers.
All these measures boil down to one
objective – and that is the need to
build relationship and foster goodwill
with customers.
At Weida Properties, we recognise
the inherent need of building long
lasting relationships with our
customers. But we also believe that
fostering is more than spending
lavishly. More importantly is our
sincere mission to help improve the
lives of those who cross our paths.
To us, customers are the bedrock of
our company. We strive to exceed
our customers’ expectations,
creating not just a home, but also a
lifestyle that is sustainable. As we
continue to identify market gaps and
create niche products to fulfil such
needs, all our lifestyle developments
will carry our brand DNA attributes
of lasting quality, innovation and
good value. This allows us to satisfy
a wide range of investment options
as required by different market
segments.
Inaugural Newsletter
We are pleased to bring you the
inaugural issue of our Newsletter. It
is our way to keep you updated on
our latest projects, new launches,
construction status and customer
events, organised exclusively for you.
This issue’s feature is on Ara
Damansara, the fastest growing
hotspot in Petaling Jaya, that has
seen recent transacted prices
almost breaching the RM1,000 psf
mark, from the slew of new
properties launched in recent years.
Our maiden development Urbana
Residences was 90% taken up
within a month of launch in
September 2013, with only Bumi
units remaining. We could not have
achieved this without your support
and confidence in our product.
Thank you.
We are excited about our next
projects, Ardena in upmarket
Mont’Kiara and a residential
development in Cheras. We will
share more on these in future
issues of the newsletter.
Wishing you a Prosperous Chinese
New Year and we look forward to
connecting with you.
Happy Reading!
4 PROPERTY NEWS
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WEIDA Properties Newsletter
A
menities such as hospitals,
shopping centres, educational
facilities as well as accessibility to
major highways are essential for
capital appreciation. Property prices
have increased tremendously as
more people are migrating into the
area due to the abundance of
amenities offered as well as being a
safe and comfortable housing area.
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2015 VOL.1
ARA
DAM
Fastest Growing Hots
As the township matured, new
property launches in Ara Damansara
recorded brisk sales and set new price
benchmarks. “I am sure it will be
comforting for our home owners to
know that some new launches are
already selling close to RM1,000 psf,”
said Liong Ve-Lyn, Senior Manager,
Sales & Marketing of Weida Properties.
“Although some of them may be more
furnished than Urbana, it still puts
Urbana buyers in a distinct advantage
when vying for prospective tenants
when completed. The units were then
priced at an average of RM700 psf.
Against some projects launched recently,
this represents an appreciation of
close to 40%,” she added.
Urbana Residences
A single block of service apartments
at only 16-storeys high, Urbana
Residences is a refreshing change to
the multiple high-rise blocks which
has been transforming the
Ara Damansara landscape.
Launched in September 2013, this
maiden project of Weida Properties
achieved a take-up rate of 90%
within a month.
Here’s what some of our customers
have to say…
Alex Tian
Kota Damansara
I am happy to be the lucky owner of
Urbana Residences. Urbana is Weida’s
first project, and I can see that the
company is serious about delivering
quality and value from the generous
fixtures & fittings included. The show
units are very well designed and the
sales staff are enthusiastic in promoting
Urbana’s concept of urban living.
friends based in Singapore and
Malaysia and have told them about
your upcoming launch in Mont Kiara.
CY Teh
Petaling Jaya
“I would like to compliment Weida
Properties for the services provided,
both before and after sales. At the
same time, with Urbana Residences,
the developer had made significant
progress into the area of property
development. I believe that they
will continue to provide quality
developments and strive for
excellence.
Ravin
Singapore
I bought a unit at Urbana late last year
and am very thankful for the great
service and support I received from
Victor personally and all the staff in
KL. I have recommended your company
personally to a good number of my
Integrated Transport Network
Better access to where people work,
live and visit.
Besides easy accessibility via the
New Klang Valley Expressway (NKVE)
and Federal Highway, Ara Damansara’s
rapidly expanding and improved
infrastructure is also a plus point
that will further enhance the
township’s value and appeal.
When completed in the first quarter
of 2016, the LRT Extension Project
(LEP) will be a boon for people from
all levels of society (adults, students,
senior citizens) to get about easily
via an integrated, efficient and
reliable LRT network.
Starting from the Kelana Jaya station,
the extended line will pass through
13 new stations, connecting Ara
Damansara to Subang Jaya and USJ,
all the way to Puchong.
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I PROPERTY NEWS 5
MANSARA
spot in Petaling Jaya
Sime Darby Medical Centre, Ara Damansara
- 5 minutes drive from Urbana Residences
Urbana Residences Pool Deck and
Garden Terrace - Artist Impression
The LRT network also provides
convenient access to other parts
of the Klang Valley such as KLCC,
Kota Damansara and Sungai Buloh.
At interchange stations, passengers
can switch to existing rail and urban
transportation network that includes
MRT, Monorail, Rapid Bus Service
and KTM Komuter to continue their
journey.
With the new LRT station located just
600m away, Urbana residents can
avoid peak hour traffic by taking a
short ride and avail themselves to a
host of amenities nearby. A short
LRT station
expected completion
in 2016 is just
600m away from
Urbana Residences
Saujana Golf & Country Club,
7 minutes drive from Urbana Residences
walk to Citta Mall presents a choice
of dining, retail, convenience stores,
leisure and entertainment options.
For day-to-day needs, the LRT offers
convenient access to shopping malls
(Empire Subang, Paradigm, Sunway
Pyramid) and medical centres (Sime
Darby Ara Damansara and Subang,
Sunway). Its strategic location to the
education belt of Subang are great
attractions to investors as students
can conveniently commute daily to
nearby International Schools (Real,
HELP, IGB, TENBY) and colleges
(Taylor’s, Monash, Sunway) by LRT.
Choice of International flavours at Oasis Square,
2.3km away from Urbana Residences
6 PROPERTY NEWS
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2015 VOL.1
Urbana
Takes Shape
On target
to completion
Daily commuters along Jalan PJU
1a/46 can now see the F-shaped
Urbana rising above the site
hoarding. With the completion of
the foundation and basement
slabs in July 2014, construction
activity picked up as work on the
first three levels progressed
smoothly. Structural work has
reached the Level 4 carpark
podium and will proceed to the
facilities deck on Level 5 soon
after.
Weida Properties in-house project
management team is working
26x in 6 Months
also taken to maintain cleanliness
through regular grass cutting and
clearing of thick underbrush.
The threat of dengue is very real, more
so at construction sites. It takes 7 –
9 days for the mosquito to develop
from an egg into a flying adult. That is
why since July 2014, fogging and
larvaciding is carried out every week.
Responsible Construction
Weekly Fogging at Site
Peak biting is at dusk and dawn when
adult mosquitoes actively look for food.
Fogging is carried out at those times
to have a high chance of killing the
mosquitoes and to prevent transmission.
But, this is not enough. Regular fogging
will kill adult mosquitoes and bring down
the numbers. The larvae, however are
protected from the insecticide laden fog.
Once the toxic agents have dissipated,
a new adult mosquito will emerge to
replace its dead comrades.
Throughout the construction period,
Weida Properties will do its best to
minimise any disruptions to the traffic
flow in the area. Residents and office
workers who frequent Jalan PJU 1a/46
can take comfort in the fact that dust
pollution is greatly reduced with the road
being hosed down and swept daily.
Weida Properties believes in
conservation and is conscientious
about maintaining a clean and safe
environment. These initiatives are
carried out at the developer’s expense,
so that disruption to residents in the
surrounding area are minimised.
closely with the various
appointed consultants and
contractors to ensure that all
construction work is guided by
the parameters of quality, speed
and cost, for maximum
efficiency.
Trimming long grass and underbrush
Spraying larvacide into stagnant water areas
Larvaciding at Urbana site is done
simultaneously to kill the larvae and
prevent the mosquito from reaching a
complete cycle. By spraying larvacide
into concrete drains, culverts,
equipment storage spaces and other
stagnant water areas, we can control
the dengue menace by removing
potential breeding ground. Care is
Fogging is most effective at dawn and dusk
2015 VOL.1
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M
ay you always receive...
GONG XI FA CAI
the BLESSINGS OF ELDERS
COMPANIONSHIP of
good friends
and a
path of life which is full of
HAPPINESS
and
SUCCESS!
Wishing you and
your family
a very prosperous 2015!
From the Management & Staff of
WEIDA PROPERTIES
Roadshows
With only Bumi lots available, Weida Properties have participated in several Property events
targeted for the Bumiputra market.
1. Bumiputra Property
Convention @
Kompleks Karangkraf
7 June 2014
2. Roadshow Citta Mall
19 – 21 September
2014
3. iProperty Bumiputra
Property Showcase
2014 @ Paradigm Mall
10 - 12 October 2014
1
2
3
8 COMMUNITY WELFARE
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WEIDA PROPERTIES Fulfills Wishes
Spreads Joy to 21 Children
E
ach child wrote 3 items on
a Christmas card wish list,
expecting to receive only one gift.
A few days before Christmas, they
were overjoyed when not one but
two of their wishes were fulfilled.
Playing Santa Claus were over 40 Weida
Properties staff and family members
who visited SHELTER – Home For
Children 1 in Petaling Jaya.
“This is an initiative by the staff, who
have given their time generously to
raise funds, shop for presents, organise
the party and interact with the children,”
said Victor Lee, Executive Director of
Weida Properties. “At Weida Properties,
we try to inculcate a culture of caring
for the less fortunate as a way of
giving back to society,” he added.
Next up was Musical Chairs and the
Christmas carols sing-a-long while
Bosco the clown tickled the children
with funny questions and gave away
balloon sculptures. The children also
received a goodie bag filled with
candy, chocolate, sweets and a toy.
It was double the joy for Shelter when
two cheques were presented to the
Home. The first cheque of RM2,100
contributed by the staff, was topped-up
with RM1,900 by Weida Properties
Management, bringing the total to
RM4,000. On hand to receive this
was Mr Cheok Hoong Poh, General
Manager of Shelter Home, who was
overwhelmed by the generosity of
Weida Properties staff and management.
Earlier, Weida Properties staff bought
100 calendars amounting to RM1000
in support of Shelter’s Desktop
Calendar fund raising project.
The merry making continued with a
delicious lunch feast. For four of the
children, it was an extra special day
as they jointly celebrated their birthdays
with a sumptuous cake.
CHERISH PRECIOUS MOMENTS
Organised by Weida Properties I-Club
to inculcate a caring culture for the
less fortunate, Weida Properties staff,
including those who were unable
to attend the event, generously
contributed by way of gifts, calendar
purchase and cash. Two weeks earlier,
the committee had hung 21 wish
list cards on the Christmas tree at
Weida office. Each staff member
bought an item on their ‘adopted’
child’s list, making many wishes
come true for the children.
After a brief introduction by SHELTER
boys and girls aged between 4 – 12
years old, the party started with
ice-breaker games with each Weida
Properties staff partnering one of the
children in the Balloon Bursting game.
Double joy : Victor Lee and Ngu Leong Cheng
presenting cheques from Weida Properties
Management and Staff respectively