Rapid changes in the stainless industry and media

Rapid changes in the stainless
industry and media landscape
Challenges for the future!
Introduction
- Robert-Jan à Campo, Publishing Director KCI Publishing
- KCI independent media company – (1989)
- KCI is a global market leader in processing and delivering world-wide technical
information with high added value for the global high alloy and flow control
industry
- More than 60 media in the stainless industry
- Offices in Holland, Germany, Canada & China. Representatives in France, USA and
South Korea. Business 149 countries
- Multi cultural and multi lingual; English, German, Chinese, Dutch, Spanish,
Japanese, Brazilian and French
KCI Publishing & Information Group
Knowledge – Communication - Information
Cross Medial Four Channel Strategy
The integrated SSW communication wheel
Printed Media
Online Media
Live Media
Research
Stainless Steel World Media
Stainless World
Printed Media
-
Stainless Steel World Magazine
-
Edelstahl Aktuell
-
Stainless Steel World News
-
Stainless Steel World Asia Journal
-
RVS Aktueel
-
RVS Aktueel Website
-
Actualités Inox
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Desalination World Website
-
American Stainless News
-
Stainless Steel World Weekly News update
-
Update on
-
Edelstahl Aktuell Weekly Newsupdate
-
Focus on Achema
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Stainless Steel World Asia News update
-
Focus on Wire & Tube
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American Stainless News update
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Wire & Tube Daily Expo News
-
Stainless Steel World Web
-
Duplex Update
-
SSW Buyers' Guide+ONLINE
-
Noticias Inoxidables News update
-
Stainless Steel World Conference & Expo
Catalogue
-
Stainless Steel World Buyers' Guide+ONLINE
-
Stainless Steel World Social Networks/LinkedIn tm
-
Stainless Steel World America Conference & Expo
Catalogue
-
Stainless Steel World Webnews Delivery
-
Stainless Steel World TV
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Stainless Steel World Annual Procurement Report
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Stainless Steel World E-Zines
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Stainless Steel World Website
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Stainless Steel World App
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Stainless Steel World News Website
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Stainless Steel World Conference & Expo
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Edelstahl Aktuell Website
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Stainless Steel World America Conference & Expo
-
Stainless Steel World News Website
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Duplex Stainless Steel World Seminar & Summit
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Stainless Steel World Asia Website
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Seminars, Courses & Master Classes
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American Stainless News Website
-
KCI Webshop
-
Projects & Tenders Newsletter
SSW Printed Media
Stainless Steel World Live Media
Stainless Steel World Online
New Era - Positive Changes
-
Crises made people aware of the values in life
The trust in big companies and politics has changed
More and more new resources for information
Sustainability and Transparency
Globalization – Slowalisation and Economic climate
Communities, Internet and anarchy
Major trends in world economy
- The rising cost of energy - new sources and revamp old ones
solar/wind/ water
-Oil production will rise / problems with water and food supply
- New monetary system - the decline of the American and European Empire – rise of
the Asia Era (China/India/Japan)
- Openness and mass collaboration via social media and internet
- New economies will rise fast Brasil, Russia, India China (BRIC)
- New values –new economic order – doing business will be different
- Working global - digital immigrants – digital solutions
- Work where and how you want - @ home, mobile or co-makership-network
- Unique Digital DNA: Phone number - Mobile number- E-mail- Skype
Changed in 15 years time..
Also changed in 10 years
Trends web:
- In five years the internet will be dominated by Chinese-language content.
- Today's teenagers are the model of how the web will work in five years - they
jump from app to app to app seamlessly.
- In Five years time first computer will be available that is smarter than men
- Broadband well become even faster and therefore performance - and
distribution distinctions between TV, radio and the web will go away.
- Content will move towards more video.
- Real time information is just as valuable as all the other information
The Web is serious
∗ Google:
∗ 1997: founded
∗ 2011: 1.000.000.000 searches per day (181 countries)
∗ LinkedIn:
∗ 2003: 50 million members
∗ May 2013 million members
∗ Facebook:
∗ 2004: 350 million members
∗ November 2013 1.260.000.000 million members
∗ YouTube:
∗ 2005: 120 million views
∗ 2013: 1.000.000.000 views per month
What is a library son?
“An old building where the stash paper things called books”
Son, what encyclopedia do you use?
What will you do tonight?
“Have not seen any messages on my mobile,whatsApp, Facebook yet !
KCI 2.0 Project
REGISTRATION> INFORMATION>PARTICIPATION
KCI 2.0 Project
Traditional
media
Information
Information (one
(one way)
way)
Cross
Cross medial
medial
media
media
Cross medial &
Online
media
Elsevier
Elsevier
Gulf
Gulf Publishing
Publishing
Participation
Participation (two
(two way
way ––
controlled
monitored
by publisher
publisher
controlled by
KCI
KCI
integration (two way
controlled by users
monitored
User generated content
Wikipedia
Clients become “staff” – give directions where to go – want to participate in success
– not only in media but also stainless industry…
Big Changes
- Ideas will be generated by the market and your clients
- Branding – people would like to share success with your brand
- Users will decide which media they will use (type/frequency/content)
- Users will decide when they would like to receive information
- Users would like to know who you are, what your values are, how you do business – what
makes you and your company tick /price will be secondary
Trends
-
Anytime – Anyplace – Anywhere
Work Where you Want (www)
Interactivity
Convergention of media technologies
Digital natives – digital immigrants
Strong (small and dedicated) communities (global)
Media from internet towards mobile
Marketing & communication > key to keep your brand, your company
alive due to heavy competition
- Not the Netherlands but the world is the marketplace
Why should we change anything ?
We are doing business as we did in the past
and want to keep it that way!
At the same time….
…on a continent called Asia…
Internet penetration per 100 people
Social Media
Doing business will change dramatically
and if you snooze you will loose…
Digital Revolutie…..
Check-in
OLD
NEW
Buy Online
OLD
NEW
Communicate Online
OLD
NEW
Telemedicine
OLD
NEW
2.1 The new way of thinking
-
New products will be designed together with your clients
investigate common goals, needs, model and ideas
Partnership and co-production
Ask for commitment and share success
Sample 2.1: A sample
Stainless is More: www.stainlessismore.com
Request marketplace: we need solution to sell slow movers and not used stock
efficient to get extra working capital.
Solution: KCI with input from stainless companies developed a dedicated online
market and trading platform to sell easy on low cost basis.
Stainless Steel World & LinkedIn
Duplex group:
2011: 980 members
Today: 3309
SSW group:
2011: 2431 members
Today: 7471
KCI & Facebook
Stainless Steel World & Twitter
KCI Websites will become the new knowledge domain
Practical tips
-
Start your own linkedin group
Start your own Facebook page
Upgrade your website(s) and translate in other languages
Experiment with Twitter
Record important events on video and place them on your website and
facebook
- Get new contacts via Linkedin – Facebook and twitter
- Monitor you companies performance via social networks
In case any questions KCI can provide support, free of charge ;)
Please do not forget……
The Nine Basic Human Needs
-
Security
Adventure
Freedom
Exchange
Power
Expansion
Acceptance
Community
- Expression
And…
-
See
Feel
Smell
Touch
Talk
Reading paper associated with freedom and rest
Reading news online associated with work and stress….
See – Feel – Smell – Touch - Talk
Round up
-
Big changes market/media
Changed Mindset
Test new services, applications, products, concepts and co-productions
Keep innovating and communicate with your clients
From sellers > buyers market
Paper and face to face meetings will never disappear
Thank you for your attention !