The Seller`s Guide
Transcription
The Seller`s Guide
The Seller’s Guide Selling Your Home With David Batori “We chose David Batori as our agent for the sale of our house because of his reputation for excellence and great results, and we were not disappointed. He guided us through every step of the process and we loved the way he marketed our house to potential buyers. The quick sale of our home was proof that his method works! He was also a pleasure to work with in the purchase of our new home. He promptly responded to all of our questions and always made himself available to assist us. His knowledge of the market and great negotiating skills helped us find the perfect house for our family.” – Nadine and Brent, 234 Balliol Street & 296 Brooke Avenue contents Introducing David Batori 4 By the Numbers 6 The Network 7 The Markets 8 Principles of Success in Real Estate 10 Types of Clients 12 Selling Your Home 13 Community and Charity 20 Testimonials21 3 the batori advantage: David Batori knows Toronto—in a way that only someone who has lived in this city his entire life can. Toronto is the city in which David was born and raised, the city where he raises his own children with his loving wife, the city where he has practiced as an award-winning realtor for over two decades. A dedicated member of the RE/MAX family of agents, David strives to match every family and individual with their dream home through perseverance, careful attention to his clients’ wishes, and a genuine love of his work. And his persistence pays off: in 2014 he ranked third out of over 18,367 RE/MAX agents in Canada and ranked sixth out of over 113,385 RE/MAX agents worldwide. But those are just numbers: to read about the real experiences of David’s clients, please visit the Testimonials page. David strongly believes in supporting and giving back to his local community and contributes both his time and resources to local organizations and charities such as: John Ross Robertson P.S., Allenby P.S., North Preparatory P.S., Children’s Miracle Network, David Cornfield Melanoma Fund, The Dr. Jay Charitable Foundation, Multiple Sclerosis Society of Canada, The Princess Margaret Cancer Foundation, Cystic Fibrosis Canada and others. Besides real estate, David enjoys playing sports with friends and, above all, spending time with his wife and two daughters in their own dream home. It’s his wish as a realtor that each and every person he works with will agree with him: there’s no place like home. honours • 2014 – Ranked #3 out of the top 100 Re/Max agents in Canada • 2014 – Ranked #6 out of the top 100 Re/Max agents in the world • 2013 – Team Ranking: #15 out of the top 100 teams in Canada • 2013 – Team ranking : #39 out of the top 100 teams in the world • 2012 – #5 out of the top 100 agents in Canada • 2012 – #7 out of the top 100 in the world • 2011 – Ranked 12th on Re/Max Network (Canada), and 20th worldwide, RE/MAX(Global) • 2010 – Ranked 9th on Re/Max Network (Canada), and 14th worldwide, RE/MAX(Global) • 2010 – #14 out of the top 100 in the world • Consistently ranked in the top 10 in Canada and top 20 agents in the world for Re/Max out of over 89,000 agents in 6200 offices in 83 countries around the world • RE/MAX Lifetime Achievement Award winner, 2007 • Ranked in the top 1% on Toronto Real Estate Board’s Realtors Ranking • Ranked in the top 100 agents out of 17,000 in the RE/MAX Network (Canada), 2003 • Member of the RE/MAX 100% Club for 9 years • Member of the exclusive RE/MAX Platinum Club for 6 years • Member of the RE/MAX Hall of Fame, 2003 4 Introducing David Batori Cell 416 727 7283 [email protected] client commitment put our network to work for you David Batori brings an unparalleled commitment to service, attention to detail and market awareness. Specializing in central Toronto, he is well-versed in all areas of residential real estate and will ensure that his clients are able to sell their homes for maximum value, while purchasing residences that are right for them at any stage of life. The sale of the house is only one part of the business. David is regularly asked to refer lawyers, mortgage providers, and trades. He’s happy to help and it’s all part of the service. Over the years, he has acquired a large contact list of trades, brokers, and other service providers. He’s always happy to introduce his clients to good people who will take good care of them whatever their special need be. He only works with like-minded professionals and will only refer a business or service provider who will do the very best job, whatever job is required. Introducing David Batori 5 David Maximizes The Dollar Return On Your Home Percentages Of Asked Vs. Sold TREB: 99.0 104.0 David Batori David Sells Properties Faster Days On Market TREB: 24 11.0 David Batori 6 By The Numbers 2014 statistics provided by R E Stats Inc. Numbers may vary by 2.5% the RE/MAX team of agents Put our team to work for you! With over 113,000 agents working in 40 countries worldwide, the RE/MAX network of sales professionals is unrivalled in the real estate industry. This is your real estate advantage. Whether it’s finding a buyer for your home sale, a new property to purchase, or putting you in contact with another agent to meet all of your relocation needs, David’s affiliation with the RE/MAX team of professionals will make every real estate transaction smoother and more successful for you. RE/MAX is Canada’s leading real estate organization with over 18,300 sales associates in nearly 750 independently owned and operated offices in Canada. RE/MAX realtors lead the industry in professional designations, experience and production while providing real estate services in residential, commercial, referral, and asset management. For more information, visit www.remax.ca “Innovation is a key part of the fullservice, team approach. David Batori has integrating the advances in real estate technology and interactive platforms to ensure he’s able to communicate and respond efficiently at a time when the speed of business is rapidly advancing.” Hallmark Batori Group Inc., Brokerage The Network 7 on home ownership While some prefer to rent, people who own their homes build wealth. It doesn’t matter if they were a bricklayer or a surgeon. They made their true wealth through their real estate holdings. And that’s why we advocate real estate acquisitions. In Canada, we see one of the highest percentages of homeownership in the world and it has contributed greatly to the overall wealth and financial stability of its population. Certainly real estate is one of the most significant purchases anyone can make, but if you’re looking 20 years down the road, history says it’s an investment worth making. 8 The Markets “From the get go, we knew that David was the right realtor for us. He got to know our family and quickly understood what we were looking for in the purchase of a new house.” – Francis and Shara Roy, 277 Glengrove Ave West on home ownership Market uncertainty is an ongoing issue in real estate. No one holds a crystal ball and no one knows what values will become down the road. Fortunately, most people buy real estate to live in for a period of time, making the ebbs and flows of a healthy market inconsequential. Everyone wants to see a healthy return, and history says there will be, provided one has realistic expectations about timelines and goals. With that in mind, if there’s product on the market of interest to you, you owe it to yourself to see it today. Regardless of conditions, it is essential to have the right team representing you. The window of opportunity to achieve the greatest return is limited, and you owe it to yourself to have a perfect listing. The price needs to be well thought out, the marketing strategy properly executed, and the painting, staging, and repair work done to perfection. To do it right, you’ll need an experienced team to guide you every step of the way. “I have never met anyone who has successfully timed a market. As long as you’re buying with a longer-term window and not buying as a speculator, you’ll be fine.” – david batori The Markets 9 guiding principles HONESTY In an industry where buyers and sellers have virtually limitless choice in terms of their representation, David Batori stands out from the crowd with his integrity and honesty. Time and again buyers become emotionally invested in a home and lose sight of its faults or attempt to bid it up in order to acquire the property. David ensures that his clients get full clarity on every transaction so they can make the right decision for their family. It’s not about buying a home, it’s about buying the right home. INSIGHT While David is well-versed in real estate activity within central Toronto, having built most of his business around the communities and neighbourhoods to the west of Yonge Street, he also is quite active to the east of Yonge, 10 Principles of Success in Real Estate selling and purchasing property in some of Toronto’s most desired enclaves. With such experience, David accurately advises all of his clients as to the opportunities on either side of Canada’s most renowned street to ensure they are properly educated. COMMUNICATION David understands that communication is the key to ensuring a positive real estate experience. From your first appointment, to the closing of the real estate transaction, and beyond, he will regularly communicate with you and keep you fully up to date on all essential matters before entering any real estate transaction. A BEST-IN-CLASS EXPERIENCE It’s all about the experience. The purchase or sale of a home is a very special transaction. It is where you’ll spend your family time and it will be a significant part of your lifelong investment strategy. You need to be comfortable in knowing that you are working with a realtor that has your best interests at heart. From your initial meeting with David, you’ll realize that this experience is all about you. Well-educated in all facets of real estate, he has founded his business on ensuring a best-in-class experience whereby meetings, showings, and strategies are all in accordance with your lifestyle, comfort level and expectations. With David, you will experience a pressure-free real estate transaction every time, while resting comfortably in the knowledge that you were fully informed on all opportunities and trends exhibited within the real estate market. “From the first listing appointment, I make my clients feel extremely comfortable. Our team supports one another really well and, because you can’t be everywhere at once, our clients rest easy knowing that they are getting our full attention.” – david batori Principles of Success in Real Estate 11 on working with downsizers & transitional purchasers The baby boom generation is a key segment of our business. But this transitional buyer has many unique needs that come with a profound change in lifestyle. Aside from being empty nesters, they are now retiring or considering retirement; they may spend more time vacationing or even own a second home outside Toronto; they may need less space or prefer single floor, maintenance-free living; they may have grandkids and want the amenities offered by a full service condo; they may even want an entirely new community to call home. There is no one-size-fits-all solution for this group. However, if some of these items ring familiar, it’s essential that you find a real estate team that can best educate you on the wide scope of opportunities available to you. 12 Types of Clients on working with first-time buyers First time buyers make up a special part of the market. They’re often computer savvy and have a good sense of what’s available. David will represent them well and help them achieve their real estate goals at their price point. Despite the inflationary market of the past decade, there are still a wide range of purchasing opportunities at all prices. Remember, with the right team guiding you, you can start off with a small mid-town condo and then transition into a house as your needs and assets grow. the listing & sales process Once you’ve made the important decision to list your home with David, there are steps that will need to occur before your residence is put on the market. The following is an outline of those steps to help you prepare for the process of selling your home. PROPERTY OVERVIEW A member of David’s team will do a full tour of the home, highlighting saleable features and noting deficiencies that should be addressed prior to showings. SUGGESTIONS TO MAXIMIZE SALEABILITY Following the overview, David will go over a checklist of “to-do” items in advance of the home going to market. During this process, he will make recommendations on essential tasks and illustrate the return on investment. STAGING Many people think a nice home in a nice community is all that’s needed for a good sale. The reality isn’t so simple. A well-staged home will often sell for more money and in a shorter period of time. Staging helps potential buyers to visualize themselves living in your home by highlighting its best features and minimizing its drawbacks. David will introduce the right stager for the job at the right price. MARKET ANALYSIS & PRICING STRATEGY Shortly before putting the home on the market, David will go over in detail the state of the current housing market, accurately describing recent activities like new listings, expired listings, and comparable sales in the area. He will also submit statistical data such as average time on market, seasonal activity, and regional activity to ensure that your home is listed at the best price. Selling Your Home 13 PHOTOGRAPHY Professional photos are essential to selling your home. They support all the print and online marketing while setting your home apart from the competition on the MLS. David employs Toronto’s best photographers, who are trained to take pictures designed to maximize saleability. Once the home is staged, his photographers will come in and capture your home in its best light. 14 Selling Your Home PRINT Though online tools are becoming increasingly essential, buyers still prefer things they can touch and feel. David’s high quality feature sheets are the perfect takeaway for anyone visiting your home, including co-operating real estate professionals. In addition, he uses a range of print media from direct mail cards to community magazines to national newspapers to make sure your home is well seen by potential homebuyers. 548 BRIAR HILL AVENUE JUST LISTED JUST LISTED 548BriarHillAve.com DavidBatori.com JUST LISTED 234 Balliol Street 530 Roselawn Avenue 2181 Yonge Street, Unit 712 Welcome To This Fabulous Prime Davisville Village Family Townhome. This Completely Renovated 3+1 Bedroom, 4 Bathroom Urban Home Offers Over 2000 Sq Ft Of Incredible Living Space On 3 Levels & Sits On A Private Landscaped & Fully Fenced Lot. This Home Is Completely Done And Features A Gourmet Kitchen, Renovated Bathrooms, A Private Drive For 2 Cars Plus A Built In Garage, Finished Basement With A Nanny Suite & Separate Entrance, Tons Of Storage & Is Literally Steps To Davisville Subway Station & Situated Close To All The Amenities That Yonge & Eglinton/St. Clair Have To Offer. This Is Definitely Worth Your Review. A Chic Modern Detached Home In The Allenby School District, Completely Re-Invented In 2014 Offering 3+1 Bedrooms & 4 Bathrooms. Spectacular Play Of Light, Glass, Texture And Nature. Impressive Flow With A Seamless Transition Between Indoor And Outdoor Spaces. Fabulous Open Concept, Impressive Custom Cabinetry, Designer Bathrooms, Radiant Flooring In The Lower Level & All Bathrooms. Thoughtful Uses Of Natural Materials Throughout. Situated A Short Walk To Eglinton Shops, Restaurants & Public Transit. Welcome To The Luxurious Midtown Quantum South Tower Built By Minto! This Fabulous 1 Bedroom, 1 Bathroom, East Facing Suite Has Been Upgraded Throughout & Meticulously Taken Care Of. It Offers A Highly Desirable Layout, Upgraded Open Concept Kitchen & Bathroom, Parking, Locker & Includes A Spacious Balcony. Exceptional Building Amenities Include 24 Hr. Concierge, Indoor Pool, Sauna, Party Room, Theatre Room, Gym. Steps To Subway, Shops, Restaurants, Benefit From Eglinton Light Rail Transit Soon! Complimentary evaluation For a professional and confidential market evaluation of your home call David Batori today. Three Properties Jan JL | Batori.indd 2 2015-01-06 09:45 JUST LISTED JUST LISTED david batori BROKER OF RECORD www.davidbatori.com 1 Benvenuto Place, Suite 727 12 Rosewell Avenue Luxury Living In The Exclusive Benvenuto--This Fabulous 2296 SF Penthouse Suite Has Been Newly Built & Offers Generous Oversized Rooms, Tremendous City Views, 2 Bedrooms, 3 Stunning Baths, Gourmet Bellini Custom Kitchen & Some Of The Finest Designer Finishes You Will Find In A Sophisticated Building Of This Caliber. This Expansive Home Is The Perfect Place To Entertain & Impress. Hotel Quality Amenities Are Offered For The Owners In This Heritage Designated Landmark Building: 24 Hr Concierge, Valet, Day Porter, Gym, Outdoor Lounge & Guest Suite. Welcome To This Wonderful Classic Allenby Semi Detached Home. Stylishly & Tastefully Renovated, It Offers A Gourmet Kitchen With Heated Floors, Rare Private Drive, Fabulous Finished Lower Level W/A Nanny Suite & Separate Entrance, Hardwood Flooring Throughout & Renovated Bathrooms. Situated On A Private Landscaped West Facing Lot That’s A Short Walk To Allenby Public School, Yonge St Shops/Restaurant, Eglinton Park & Community Center As Well As The TTC. Delay May Mean Disappointment. Call now for a complimentary and confidential consultation to determine the current market value of your property. C 416 727 7283 | O 416 484 9444 | E [email protected] Complimentary evaluation Hallmark Batori Group Inc., Brokerage For a professional and confidential market evaluation of your home call David Batori today. 1 Benvenuto & 12 Rosewell JL | Batori.indd 2 Independently owned and operated Not intended to solicit buyers or sellers under contract with a brokerage. 2015-02-25 13:33 2015 Card | Batori.indd 1 FEATURE SHEETS Premium feature sheets serve two important functions: make your home stand out from the crowd of competing listings; impress potential buyers and realtors alike. To achieve these requirements, our feature sheets are professionally printed in high definition colour. They form the centrepiece for your marketing platform and will ensure that every prospect has a positive impression of your property. 2015-01-21 11:40 DIRECT MAIL Often you will find that your neighbours are your best advocates or even customers. They may have a friend or family member looking to move into their community, or they themselves are looking for a change of residence within the same neighbourhood. As a part of David’s marketing program, he will communicate to the greater community with professionally produced direct mail cards designed to sell your home. All cards are non-generic, printed on glossy card stock and will ensure that your property stands out from the competition. Selling Your Home 15 “As a recently retired business professional, I made the difficult decision to downsize my family home. After interviewing several agents, I decided to work with David Batori. David’s professionalism and in-depth knowledge of the real estate market instantly impressed me. His strong commitment, infinite attention to detail and enthusiasm culminated in a quick and successful sale. On a personal level, David’s compassion and support were greatly appreciated. I would, without any hesitation, recommend David Batori. He is truly outstanding in his field.” – Marilyn Gilbert, 549 Davenport Road 16 Selling Your Home WEBSITES Every listing gets its own custom website with addressbased URL. This world class marketing tool instantly connects agents and potential buyers to your listing in a convenient and impactful fashion. With premium design, Google mapping, Twitter and Facebook integration, full photo gallery and more, you can rest assured that your website will be more than window dressing; it’s a fully loaded sales tool working for you. LISTING SPOTLIGHTS David’s online marketing program puts a spotlight on each new listing with a high definition website and a unique and memorable custom URL (i.e., www.1MainStreet.com). Each site boasts a full gallery of photos and a description of the residence. The website also includes room measurements, a built-in map, contact information and walk scores, depicting a residence’s proximity to community amenities like public transit, restaurants, banking, schools, places of worship and more. Guaranteed to provide the exposure you need to sell your home in an increasingly digital world. Selling Your Home 17 SOCIAL MEDIA Our industry is changing, buyers are sourcing information in a variety of ways and it is essential that we cater to new demands. But with so many options, where do you spend your energy? David’s notable experience in online marketing ensures that you will reach the right buyers via the right channels. Staying consistent on Facebook, Twitter and LinkedIn means he’s always active when your prospects are ready! TWITTER To sell houses, you have to be where the consumers are and embrace the platform that they’re using. If you’re not, we’re missing out on the conversation. Twitter makes it easy to connect, in real time, with buyers who are interested in your community. 18 Selling Your Home FACEBOOK If you’re going to be in the right place at the right time, it pays to know where to be. People spend three times more time on Facebook than any other site. Your listing will be up for everyone to see, enabling David to build relationships with viewers, reach new people and help support your sales program. LINKEDIN LinkedIn advertising allows us to create and place ads on prominent pages on the LinkedIn.com website. People click on your listing and visit your website. AGENT OPEN HOUSES Real estate agents are most likely to show homes to their clients that they have already previewed. Therefore, before the house is available for public showings, David will host a full open house for Toronto’s agent community. Leveraging the RE/MAX network will help ensure a strong turnout and maximum exposure. PUBLIC OPEN HOUSES Often the best buyers are those with a specific neighbourhood in mind who canvass communities before engaging their agent. As well, it is not uncommon for those already living within a community to express interest in another home for sale, whether for themselves, or a friend or family member. To ensure this audience gets full access to your residence, David will hold a series of wellpublicized public open houses. “I remain as committed as ever to exceeding expectations.” – david batori Selling Your Home 19 community and charity WE’RE IN YOUR COMMUNITY! David is a real estate agent, but first and foremost he is a family man with children who benefit from the many activities and programs available throughout our communities. As such, he recognize the importance of giving back to the communities in which he lives, works and plays. This means a portion of all commissions earned go directly back to help build more dynamic, livable communities for all of our enjoyment. Whether through sponsoring sports teams like the Batori RE/MAX T-ball team of the North Toronto Baseball Association, or community events like our family movie nights and ice cream days, or charitable endeavours like supporting Sick Kids Hospital, David places community support amongst his most important goals. 20 Community and Charity To learn more about community events or charitable initiatives, visit www.davidbatori.com or call him at 416 484 9444. “As an award-winning, productive realtor, I have many clients. Yet, I want each and every one to feel like my only client.” – david batori homeowner testimonials “In what turned out to be a challenging residential market, David’s knowledge of the local market and his key contacts in the community proved invaluable in marketing and, subsequently, selling my home. If you value professionalism, open lines of communication and honest feedback, then I would highly recommend him.” – Adam Zerafa, 50 Castle Knock Road “David recently helped us purchase our first home, and we are extremely pleased with his service. From the moment we began working with David, we knew we were in good hands! He quickly identified what we were looking for, and his knowledge of our desired neighborhoods and the market was invaluable. He was always responsive to our emails/calls and available for showings on short notice, and he never pressured us to make a decision we weren’t ready to make. When our ‘perfect home’came on the market, we relied on his expertise to help us navigate the offer process while staying within our budget. We’re still amazed that we bought our dream home! We’re very happy we chose to work with David and we highly recommend him to anyone buying or selling a home. Thanks so much.” – Laura and Jordan Barnett, 132 Wanless Avenue “From the get-go, we knew that David was the right realtor for us. He got to know our family and quickly understood what we were looking for in the purchase of a new house. David was always quick to respond and act on new developments and was available any time of the day when needed. His rapport with other agents, his considerable number of contacts, his in-depth knowledge of the market and his experience were invaluable. In particular, his expertise and assistance with the sale of our home, including his use of professional stagers, home inspectors, etc., was instrumental in securing a quick sale at a price well beyond our expectations. We highly recommend David Batori to anyone looking for a realtor!” –F rancis and Shara Roy, 347 Castlefield Avenue/277 Glengrove Avenue West Testimonials 21 homeowner testimonials “We selected David Batori to help us sell our home because of his well-known reputation in the North Toronto housing market and for being a very likable person. During our recent highly successful home sale with David, we experienced his full range of talents and expertise. He provides a skilled and responsive one-stop service experience, coupled with very impressive negotiating skills. We are thrilled with the results of our sale, and highly endorse David as a professional extraordinaire!” – Susan and David Linds, 57 Heddington Avenue “Our experience with David exceeded even our most optimistic expectations. We had a very short timeline we presented to him in order to get our home ready for listing and sale, however that was not a problem at all. It was amazing how fast and smoothly the whole process was and how well he accommodated our timeline and needs. The team that was lined up to prepare the home for sale was great and our house presented so well! As a result our house sold in one day for more than what we could have imagined. David was able to get so much market interest in our house and expertly handled the negotiations to get us top dollar. The icing on the cake was how personable and easy he was to work with. We would recommend him to anyone.” – Jamie Koutsoukis and Ryan Berry, 43 Berwick Avenue “The service and personal attention we received from David Batori was excellent! David and team are truly exceptional at what they do. They have extensive knowledge of the local market and their key contacts in the realtor community helped us sell our home in less than a week. This is the third time we have used David’s services to sell our home and the results have always been above our expectations. David is very patient and takes the time to connect and explain his thoughts and ideas especially when it comes to the negotiation of offers. This is where David really shines! Regardless of whether you are buying or selling, I would highly recommend David Batori to help. We could not have asked for a better realtor to guide us through the process and this is the main reason we have come back to him three times.” – Matt Caldwell and Katlin Robinson, 54 Stanley Terrace 22 Testimonials homeowner testimonials “We enjoyed working with David. Selling one’s house can be very trying at times. David has a way of minimizing the bumps along the way. He worked well with the other agents with whom he was held in high regard. We liked his style which, in the end, got us the result we were looking for. Thanks David.” – Denise and Brian Zidel, 29 Glen Rush Blvd “We are back from our winter holiday. Both Dick and I would like to thank you for your diligence in helping sell our house. Your ingenuity in bringing us a brand new client the night we were leaving was much appreciated. It made our holiday a very relaxing one without worries of faxing and emails for signing. Thanks again. You make selling houses in our area easier!” – Margie Clark, 8 Tarlton Road “We were very pleased with the process and results we achieved in working with David. He is incredibly knowledgeable on the neighbourhood and ongoing market. We certainly benefitted from his insight and hands-on process. We would very highly recommend him to anyone looking to buy or sell. Not to mention that he is a genuinely great guy to work with!” – Mark and Hayley Shay, 142 Castlefield Avenue “It was a pleasure working with David. He immediately understood what we were looking for and was able to make that a reality. He was very warm and friendly while still remaining extremely professional. It was evident from our first conversation with him that he truly understood the market place –– we immediately felt that we were in good hands! Buying your first home can be a nerve-wracking experience, but he immediately put us at ease and was available to address any question or concern we may have had. Even after the sale we have been in constant communication to ensure the transition goes smoothly. We would highly recommend him to future buyers and sellers.” – Paul and Jessica, 68 Castlefield Avenue Testimonials 23 david batori b ro k e r o f re c o rd C 416 727 7283 O 416 484 9444 E [email protected] www.davidbatori.com Hallmark Batori Group Inc., Brokerage. 723 Mt. Pleasant Road, Suite 102, Toronto, ON M4S 2N4 Independently owned and operated. Not intended to solicit buyers or sellers under contract.