Debaser Medis - Stockholm School of Entrepreneurship

www.startupday.se
09:00-16.30, April 24
Debaser Medis
Welcome
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Welcome to Start-up Day 2010
There is a quote saying that to succeed “you either have to be first,
best or different”. Today is all about the latter, the Do different
approach in entrepreneurship.
The event is filled with exciting activities and inspiring talks and as
there are three tracks running parallel you won’t be able to attend it
all. But don’t worry, we will capture as much as possible and publish
videos and photos on our website, www.sses.se.
Don’t forget to meet our partners during the breaks (floor 3) and don’t
miss the after event mingle at Scandic Malmen from 16.30. We will
buy you a drink. Just remember to keep your name badge.
Have a great day!
/The Stockholm School of Entrepreneurship
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speed consulting & stage design
MODerators & Speakers
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Moderators
Speed consulting
Wistrand, SSES’ new strategic partner within law offers you a free
lawyer consultation for your idea during Start-up Day. Visit their
booth on floor 2 and sign up for a one-on-one session. You will be able
to check if your idea is legally sound, if you can protect it and how to
construct the right kind of agreements.
Stage design: What’s in the black box
For this event we held a competition to design our stage. Among all the
great ideas and pitches we fell for Nina and Anders’ concept:
“To ideate, sketch and develop ideas, and then communicate your
offer to the world are some of the core skills of a successful
entrepreneur. On this stage is the opportunity to reveal what can be
carved from the black cubes. To show what might be hiding inside
is a task for the imagination and those who dare to test out their
ideas in front of an audience.”
Nina Bačun, Croatian freelance
designer and Anders Mellbratt,
Interaction Designer, are both
master students in the Experience Design Group at Konstfack.
Frida Nordström co-founded and has now exited
the video communications agency House of Radon.
Frida is currently working at Prime PR, alongside
driving her own entrepreneurial projects. Frida
holds a master in Management at the SSE and is
writing a book on the entrepreneurial life style.
Josefin Landgård co-founder of First Five, a new
venture aimed at getting academics to try out the
entrepreneurial life through finding them parttime work as consultants and providing structural
capital. She is a former athlete, competing in alpine skiing and golf and mastered in Management
at SSE. She is passionate about entrepreneurship
and has previous experience from IT start-ups
Viewserve and Villa 11.
Speakers
Eric Wahlforss, is a co-founder of Berlin-based
SoundCloud where he is currently CTO. His main
interest lies in emerging web technologies and
their applications. His love for music, and background as the electronic music artist Forss, play
key roles in his work at SoundCloud. Before moving
to Berlin and starting SoundCloud he co-founded
the web consultancy network Strategy & Interaction in Stockholm and co-authored a book on trust
in online social spaces. Today Eric will tell the story
of SoundCloud from a bootstrapper’s perspective.
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Speakers
Speakers
Camilla Wirseen is one of the founders of the
Peepoo project. She has been responsible for its
day-to-day activities since its inception in 2005. In
2008, she left her position as the Head of Photography at Scandinavia’s leading stock photography
agency Johnér. Camilla previously worked as a
photographer, curator of several exhibitions at
Kulturhuset, Arkitekturmuseet and as a teacher at
KTH and Kungliga Konsthögskolan. In 2009, Swedish women’s magazine Tara named her amongst
their “Women of the Year” for having brought
world-wide attention to the Peepoo project. Today
Camilla is Peepoople´s Project Director and will
talk about how you can save lives by thinking out
of the box.
Lisa Granberg and Elin Tybring, childhood friends
from Stockholm, are the founders of My Webwill.
My Webwill is an online service where the idea is
to create a central hub, where you can plan what
will happen with your Internet accounts after your
death. Today Lisa and Elin will inspire people to
make reality of their ideas and not to be afraid of
doing something their own way.
Peter Arvai is an entrepreneur from the most
unlikely of places. Born in the back country of
Sweden, his passion for business and technology
grew from his belief that things can be done better.
Peter is currently the CEO of Prezi – the world’s
first slide-less presentation tool. With a recent
investment from TED and Sunstone Capital, Prezi
is on its way to change the way people think about
presentations. Today Peter is going to talk about
what motivates him to be an entrepreneur.
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Eric Spongberg is one of the entrepreneurs behind
Ski Lodge Engelberg, a story about how three
old friends quit their office jobs and set out on a
venture to change hospitality in the mountains.
Now in their second successful year, Eric will tell
you about Googling “How to run a hotel” as the first
guests showed up, why luxury doesn’t mean luxury
anymore – and their secret plans for the future.
Nadja Hatem and Anuta Sjunghamn, both former
law students from Uppsala University, founded
Hatem & Sjunghamn Legal Bureau the summer of
2009. They started their venture in a very traditional industry and with no clients and little experience. Hear their story, how and why they started,
what they have learned so far and how it actually
is to run a law firm in a very traditional industry.
Kajsa Lundfall has, after a decade in sales and
marketing roles in large multi-national companies, used her entrepreneurial skills as a CEO for
several start-up companies. Pioneering as a cofounder and CEO for Celltribe Mobile Services, she
moved on in 2001 to become the CEO of mobile TV
software developer Popwire. After joining IPnett in
2003, she took the company from zero to profitability in three years. She founded Scandinavia’s
pioneering location aggregator Visibilly in 2008,
and is currently CEO of Lociloci, Scandinavias most
successful friend – and family location application. In parallel to her current CEO role, she also
manages to find time to drive a couple of new
start-up ideas. Today Kajsa will share lessons
learned, and things she says, she will never learn
as a CEO and serial entrepreneur.
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programme
programme
09:00
Registration and breakfast mingle
12:20
Floor 3: Lunch, exhibition and networking activities
09:30
Floor 1: Moderators kick off the event
Frida Nordström and Josefin Landgård.
13:40
Floor 1: Life of an
entrepreneur
Floor 2: Pitch to an
investor
09:40
Floor 1: Taking on the challenge
Peter Arvai, CEO and founder of Prezi.
Seven Start-ups later
Kajsa Lundfall, CEO and
serial entrepreneur.
TiE Nordics investor panel
Beth Topolovsky,
Stinson Partners AB
Lessons from one of
Sweden’s fastest
growing start-ups
Alfred Ruth, co-founder
Videoplaza.
Björn Strand, Lansera KB
Naïve enough to start a business?
Lisa Granberg and Elin Tybring, founders of My Webwill.
When passion meets capital
Panel discussion with investors and the founders of My Webwill and Prezi.
10:40
Floor 3: Coffee break and exhibition
11:10
Floor 1: Inspirational
Start-up Stories
Floor 2: Business models
& creative collaborations
“Our definition of the
perfect job”
Petra Jonsson and Hanna
Pokorny, founders of
Meditra Consulting.
Business model innovation – where the money is
Terrence Brown, Associate
Professor of Entrepreneurship and Innovation, KTH.
Skiing, business and
putting out fires
Eric Spongberg, cofounder of Ski Lodge
Engelberg.
Driving social change –
an alternative business
model?
Pontus Österberg and
Tobias Rundbom, founders
of Omvard.se.
Question the norms and
do different
Nadja Hatem and Anuta
Sjunghamn, founders
of Hatem & Sjunghamn
Legal Bureau.
Unexpected partnerships
Emma Stenström, Doctor
of Economics at the SSE
and Visiting Professor at
Konstfack.
Life as a micropreneur
Ted Valentin, serial
entrepreneur.
Floor 2: Entrepreneurs speed dating
organised by FENA
Floor 2: Mini innovation workshop
organised by Excitera
Fredrik Weisner,
Innovationsbron AB
Johan Jörgensen,
Grädde Invest AB
Prabhakar Grandhi,
Infosys Technologies Ltd.
14:50
Floor 3: Coffee break and exhibition
15:20
Floor 1: Peepoo – a new solution to one of the worlds biggest problems
Camilla Wirseen, co-founder of the Peepoo project.
The Story of SoundCloud – from a bootstrappers perspective
Eric Wahlforss, co-founder of SoundCloud.
16:10
Moderators wrap up the day
16:30
Start-up Day mingle at Lilla Baren, Scandic Malmen
Bring your name badge.
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Speakers
Speakers
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Alfred Ruth is one of the co-founders of Videoplaza, a privately owned company based in Stockholm
and London. Videoplaza is the European leader in
ad serving technology for managing and monetising online video. They have just recently completed
a €3.5 million round of investment led by the two
leading Nordic Venture Capital firms: Creandum
and Northzone. Videoplaza reached break-even in
November 2009 having successfully built its core
online video advertising offering for publishers.
Today Alfred will talk about passion based on solving a real problem.
Pontus Österberg and Tobias Rundbom quit their
jobs in April 2009 to realise a project they had
been planning and negotiating for about a year.
Five months later OmVård.se was launched, and is
still to this day one of few examples of a Swedish
third party service building on government data.
The initiative was awarded best Swedish website
of 2009 by the magazine Internetworld only three
months later. Today they will talk about how you
can work with semi-open government data to initiate debate and drive social change and how they
found funding to run their project.
Ted Valentin is an internet entrepreneur equipped
with a laptop and a “do-it-yourself” attitude. Ted
has created Tidningsbutiken.se, Uppsatser.se,
Annonskartan.se and a number of other websites.
His latest project is Blogipedia.com – a website
similar to Wikipedia, but with facts and opinions
gleaned from blogs. Today Ted will tell you more
about his philosophy of micropreneurship.
Emma Stenström, PhD at the Stockholm School
of Economics and Visiting Professor at Konstfack, will inspire you to “do different with different
people”, and tell you how to increase creativity by
establishing unexpected partnerships between
different disciplines, cultures, and personalities.
She will give examples from research, education,
and practice, and encourage you to start looking
for those who differ the most from you – instead of
the opposite.
Terrence Brown, founder and CEO of Cogeneration
and Associate Professor at Indek KTH combines
entrepreneurship research and lecturing with
practical advice and coaching for young entrepreneurs. Terrence was previously the Dean of SSES
and is still one of SSES’ strongest supporters.
Today Terrence will talk about the importance of
business models and model innovation and introduce the business model canvas tool.
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partners
notes
Strategic Partner
Notes
Media Partner
Collaborative Partners
EXCITERA
Entrepreneurship@KTH
FRÅN IDÉ TILL MARKNAD PÅ STOCKHOLMS UNIVERSITET
Innovation
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notes
Notes
The Stockholm School of Entrepreneurship (SSES) is a joint initiative by Karolinska
Institutet (KI), the Royal Institute of Technology (KTH), the Stockholm School of
Economics (SSE), Stockholm University and the University College of Arts, Crafts
and Design (Konstfack).
SSES’ aim is to provide education, training and inspiration in applied entrepreneurship. The school utilises the exciting and diverse academic environments of
its member institutions, gathering their innovative and entrepreneurial
competencies all under one roof in a joint education programme.
SSES | Saltmätargatan 9 | Box 6501 | 113 83 Stockholm
+46(0)8 736 15 80 | [email protected] | www.sses.se
insert
Petra Jonsson and Hanna Pokorny left their full
time jobs at Microsoft and Handelsbanken in
2008 in order to get the jobs of their dreams. Today
they run their own company, Meditra Consulting,
facilitating business between Sweden and Chile. It
entails working with people and projects that they
believe in, focusing on relationships and trying to
make a difference while working reasonable hours.
Today Petra and Hanna will explain how doing
“your thing”, in “your own way” can be a lot easier
than people tend to think. It requires no heroic
skills, just some guts.
When “Sorry” isn’t enough
Hands down, I messed up. It’s been a busy week, but still every
speaker presentation should be in the programme. That’s the story
behind this tiny, yet important, insert.
/Sebastian