February 1, 2013 - Maytag® Equipped Laundry Stores Debut in
Transcription
February 1, 2013 - Maytag® Equipped Laundry Stores Debut in
FOR IMMEDIATE RELEASE Contact: Ashley Murray Miller Brooks, Inc. 317.873.8100 [email protected] Maytag® Equipped Laundry Stores Debut in North America Turnkey Program Gains Marketplace Traction, Receives Positive Owner Reviews ST. JOSEPH, Mich. (Feb. 1, 2013) — Since launching the Maytag® Equipped Laundry in May, Maytag® Commercial Laundry is pleased to recognize seven of the new branded laundries with additional stores on the way. The company introduced the Maytag® Equipped Laundry concept store after recognizing the market need for a well designed, aesthetically pleasing and branded store. “The Maytag brand is the number one preferred and most recognized brand in laundry,” said Randy Karn, national sales manager at Maytag® Commercial Laundry. “We saw a void in the market and are now delivering a concise, well developed concept store built on the 100-plus year equity of the Maytag brand.” Completed Maytag® Equipped Laundries are open for business in: • Salisbury, Pa. • Lackawanna and Addison, N.Y. • Haledon, N.J. • Mississauga, Ont. • Calera, Ala. • Laurinburg, N.C. In addition to the seven completed stores, another eight stores are scheduled to be finished by the end of February. “The Maytag® Equipped Laundry store program is the complete package. The support from my local distributor was exceptional and I’m already planning to open additional stores,” said Scott Rider, owner of the Maytag® Equipped Laundry in Lackawanna, N.Y. “My doors have been open since September and I’m seeing enough of a revenue increase that I’m expanding my store’s services.” “The main thing that sold me on this program was equity behind the Maytag brand name. All customer feedback has been incredibly positive,” said David Whitehurst, store owner in Calera, Ala. “Maytag® Commercial Laundry promised to provide a program designed to bring aesthetically pleasing and well-designed branded coin stores to the market and they’ve delivered.” Maytag® Equipped Laundries 2901 LAKESHORE DRIVE • ST. JOSEPH, MI 49085 MEL Store Openings / Page 2 Built on five decades of commercial laundry experience, the store model encompasses more than just equipment. The complete Maytag® Equipped Laundry package includes: • • • • A consistent look and feel designed with input from architects and industry experts that allow for flexibility; Exterior and interior signage; Complementary paint and flooring options in hues of blues, greens and neutrals; and Coordinating bulkhead and folding table options. Maytag® Equipped Laundry owners/operators qualify for a special Maytag Advantage™ Program, which offers exclusive perks, grand opening or reopening kits with materials and timelines to help plan effectively; discounts on exterior signage; special financing options; and a free membership to the Coin Laundry Association. About Maytag® Commercial Laundry Maytag® Commercial Laundry offers a full range of commercial washers and dryers through an international network of commercial laundry distributors. Maytag brand is dedicated to energy-efficient solutions, with a focus on producing innovative and dependable products for the commercial laundry market. For more information, call 800-662-3587 or visit maytagcommerciallaundry.com. ### 2901 LAKESHORE DRIVE • ST. JOSEPH, MI 49085
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