Booklet

Step 6
Marketing on internet
One.com Textalk
Mac OS X
Maj –16
Liljedalsdata.se
Liljedalsdata Step6
Sida 1
Beginning
You must know Step 1, 2, 3, 5.
Webbpages
Start your browser.
Enter http://liljedalsdata.se
This webbpage show an conclusion of this company and how customers get
contact with it.
Blogg
Enter http://itmag.liljedalsdata.se
Blogg show a personal picture of the company. Owner maybee describe
himself or herself and customer may give a comment and ask questions.
Webbshop
Enter http://shop.textalk.se/shop.php?id=13443
Webbshop is a way to buy from company. In this case costumer can pay by
card or invoice.
Now you have seen marketing on internet. Of course your costumers are
able to move between webbpages, blogg and webbshop. How they can do
this is up to you.
You can build several webbshops but everyone must have one specific
mailadress. You can not delete a webbshop. When you have decided to
activate a wbbshop you have to pay for itvery year.
This course does not show handeling pictures. This is treated in step 13 and
14.
Follow the text carefully. If you take own decisions you maybee get
problems.
Emma
You need a mailadress as username for your blogg too. You may have the
same but for your blog you have to find out a password and for webbshop
you get password by mail. Orders from your costumers will be sent to this
address.
Emma is living in the countryside. She is travelling around selling knitted
clothes in different markets but she is thinking the best market is internet.
Liljedalsdata Step6
Sida 2
She has earlier published a webbpage on internet through working with step
5. As she has webbpage on webbhotel one.com she even may create a blogg
there.
She even is going to start a webbshop.
Homepage
Blogg
Webbshop
Here Emma is telling about her company. She is telling about her adress
what her opening times are which markets she is visiting and a conclusion
of her products.
She create a link to her blogg where she is writing about her life and
thoughts and her costumers can ask about the products and about knitting.
The differens betweeen homepage and blogg is that blogg gives possibility
to a conversation between Emma and her costumers.
She is creating her webbshop with a tool at textalk.se. Like a webbhotel she
has to pay a subscription. Though she can work with several shops for
training. She doesn´t have to pay until she wants the shop be reachable for
her costumers. If she wants to start a completely new shop she must have a
new username which is a new mailadress.
Here we use paying by invoice and card. All orders are written on page
Order in your shop. If costumer has choosen invoice you get your costumers
adress by mail.
It will take a lot of time to create a webbshop. Take your time.
In this course there are lots of details not mentioned. Do exercise a lot on
basic structure before you start concider details.
Blogg
The most important with creating webbpages and webbshop by
yourself is not to get money but to update pages by yourself.
Don´t think you shall create an acceptable blogg first time. Concentrate on
basic things. You are going to change blogg many times.
Create a blogg
Start One.com and login to Control panel by domain and password (Step 5).
Click blogg.
Click create blogg.
Liljedalsdata Step6
Sida 3
Write corresponding Emmas garner as name of blogg.
URL-adress to blogg is emmasgarner.studyit.company.
This address is on row 1 adresslist. Write your own on row 2 and click
<Next>.
Accept Adjustments and cclick <Next>
Here
ere you write about yourself and the blogg.
Liljedalsdata Step6
Sida 4
If you like to link to webbpages or webbshop you can do as in picture. Bold text
you can make by pressing B.
We are going to create links later.
Click <Next>
Here you write mailadress which is username for blogg and password you find
out by yourself.
This adress is on row 3 in adresslist and you can write your adress and password
in row 4. Click
lick <N
<Next>
Liljedalsdata Step6
Sida 5
Categori is Fashion
Fashion.
Click <Next
ext>
You may choose among a number of forms for your blog.
You may try a form by Show and decide a form by choose.
Liljedalsdata Step6
Sida 6
Choose f.ex. form with three lipsticks.
Click <Create blogg> and logout from One.com.
Check the blogg
Check the blogg by URL-adress corresponding to
http://emmasgarner.studyit.company (row 2).
Your description of blogg is on top and description of yourself is to thee
right.
Suppose you want to change description of blogg or about yorself.
Login to one.com
Click blogg.
Click Edit on same row as name of blogg.
Click About me an About blogg.
Her you can change text.
Click <Save> if you have changed.
Logout from One.com.
Liljedalsdata Step6
Sida 7
Creating an insertion
Use URL-adress
adress tto your blogg corresponding
http://emmasgarner.studyit.company (row 2)
An insertion is when you as owner to the blog write something.
Below insertion is text Comments (0) which means no user has been writing
a comment to insertion. Comments (1) means 1 user has written a comment.
If you click comment you can read a comment and you can delete a
comment when you are log
logged in.
Login to blogg
blogg.
Click Create insertion
insertion.
Write an insertion and click <Send>
Logout.
Write a comment
Pretend you are a customer.
Enter corresponding http://emmasgarner.studyit.company (row 2)
Liljedalsdata Step6
Sida 8
Click Comments, write a comment and click <Send>
Comment (0) has been changed to Comment (1) and a user clicking there can
read the comment.
Webbshop
This tool from textalk give you possibility to choose between a classical
version and mobile version. If you like to try mobile version you make a
change on startpage.
You are not able to delete a complete webbshop but you can delete all
articles and clear the form of a shop to restart from the beginning.
You activate and pay for the shop when you are ready to show the shop on
internet.
We are going to create a simple shop without article groups and a shop with
two article groups and two shop windows.
Enter http://shop.textalk.se
Liljedalsdata Step6
Sida 9
Click webshop.
Write name of your shop and username (Row 5)
Click <Create
Create shop
shop>
Liljedalsdata Step6
Sida 10
From
om now you have to login to your webbshop. To do this you need a
password.This will be sent to yourr mailadress. Write mailadress and password
row 6.
This startpage will be your start position in future.
Demoshop
When you start there is demoshop installed. Soon we will delete it so if you will
keep it you need to do some print screen.
Click for different alternatives and choose f.ex. hats and click change.
Marka Webbshop
shop small and click <Change>.
Study shop by clicking <
<View shop>
Liljedalsdata Step6
Sida 11
We will not work with pictures. Step 13, 14 deals with pictures.
Close demoshop by clicking Administrate shop on top to the right.
Delete it by clicking delete demo assortment.
Click Ok.
On this page you can also change to a mobile phone mode.
On this page you also are able to activate your shop when it is ready.
From here you also can continue to the page you are working with.
In the middle of the page you have the URL-adress to your shop
corresponding http://shop.textalk.se/se/.php?id=40574. This adess is on row
5. Write your own on row 6.
If you want to link to your shop change this in blogg.
Liljedalsdata Step6
Sida 12
Mark Webbshop and click bottom with globe of earth.
Write corresponding http://shop.textalk.se/se/.php?id=40574. (row 6)
Click OK.
If you like to test if you can get from blogg to webbshop this only works if
you have activated and payed for the shop
Do in the same way to get to webbpage.
Liljedalsdata Step6
Sida 13
A shop with only one shop window
Click Assortment/Articles and delete all articles, if there are any, by clicking
trash bag to the right.
Click Article groups and delete all article groups if there are any.
If you in future want to repeat you have to delete all articles and forms to be
able to follow the course. Page 38 is showing how to do this.
Now we start by registrating 12 articles in shop without articlegroups.
In this first example you can pay by invoice.
If there are articlegroups they have to be empty to be able to be deleted.
Registrate articles
Click Assortment/Articles/New article.
Liljedalsdata Step6
Sida 14
Registrate data about the first article and click <Add>
Now you get a message the article is saved.
Click Articles
Mark article
cle name
name.
Liljedalsdata Step6
Sida 15
Klick Copy.
Delete mark for Hide article
article.
Change size to M and write article number 1002.
Don´t forget to check description. This is not in article list.
Click <Save>
Click Articles.
Liljedalsdata Step6
Sida 16
The articles
cles are shown as last registrated article is shown first.
Continue in the same way and registrate 12 articles.
Article name
Num
Number.
Stickad mössa grå stl. S
Stickad mössa grå stl. M
Stickad mössa grå stl. L
Stickad mössa grå stl. S
Stickad mössa grå stl. M
Stickad mössa grå stl. L
Stickad mössa röd stl. S
Stickad mössa röd stl. M
Stickad mössa röd stl. L
Stickad mössa röd stl. S
Stickad mössa röd stl. M
Stickad mössa röd stl. L
1001
1002
1003
1004
1005
1006
1007
1008
1009
1010
1011
1012
Group
Description
Price
Gråmelerad, grov
Gråmelerad, grov
Gråmelerad, grov
Gråmelerad, fin
Gråmelerad, fin
Gråmelerad, fin
Klarröd, grov
ov
Klarröd, grov
Klarröd, grov
Klarröd, fin
Klarröd, fin
Klarröd, fin
250
250
250
250
250
250
250
250
250
250
250
250
Anytimee you are able to see all articles.
If you see something wrong you can change by clicking article name and
change. If you will delete an article click trash bag.
Click Articles
cles.
Shop forms
Click Utseende
Utseende.
Liljedalsdata Step6
Sida 17
This is a prototype of a shop form
form.
In this casewe have only one form of startpage.
Watch result of form by clicking <View shop>
This is present result of form.
Click Administrate shop.
Click Apperance/
Apperance/form of shop
Liljedalsdata Step6
Sida 18
Now
ow we will change the form of shop.
Mark flap
ap characteristics
characteristics.
Move a bit down the page and make sure show article number is
i marked.
Make sure flap fieldlayout is marked
marked.
Below flap field layout there are flaps head of page, row on top, left column,
middle column, right column, row at bottom,, foot of page.
page
Suppose
se we wan
want to change three parts to red colour.
Liljedalsdata Step6
Sida 19
Click flap
ap row on top
When you click the small square in the middle of screen it looks like above.
Dragg the small arrows in the small rectangle to the read area.
Now
ow you will have red colour in big rectangle.
Click suitable colour in big rectangle
The laying rectangle below the big one now will be red
redAccept by clicking OK beside the laying rectangle.
The small square in the middle of screen now will be red too.
Click <Save > to see result in big picture to the right..
Do in the same way with foot of page.
Click <Save>
>
Do in the same way with left column
Click <Save>
Now we will have the same red colour in the three parts.
Click <View
View shop>
Liljedalsdata Step6
Sida 20
Now
ow we have designed form of shop mainly.
Click Administrate shop
Click Utseende/Chop form
Click <Optinal text/
text/picture>.
Write Welcome to Emmas yarns
Mark text and choose size 24 bold.
Move down and cclick Article list below rectangle
le with headline.
You may add or delete with + and – below articles. Make sure all 12 articles are
shown.
Liljedalsdata Step6
Sida 21
Make sure no other modules are shown.
You delete a module with trash basket
Click <Save>
>.
Click <View
View shop>.
Check:
Colour is red.
Article number
ber is showm
showm.
You can read description of an article by clicking <Read
Read more>
more
Liljedalsdata Step6
Sida 22
You get to startpage by clicking Startpage.
You see 6 caps if you write cap grey as searchword
You can click buy for an article and see what is in your wagon.
You can delete an article from wagon with red cross to the right.
You can return to startpage and continue shopping.
Click <To cash >
Write your data. H
Here you must pay by invoice..
Click <Cash> .
Liljedalsdata Step6
Sida 23
As a costumer you get mail to this adress which conf
confirm
rm your order.
Click Continue
Kontrollera att Testbeställning är markerad.
Klicka bekräfta köp
Click Administrate butik.
Check mail.
Liljedalsdata Step6
Sida 24
In your webbshop you can see you have got an order.
Click beställningar
Click Administrate
ate shop then Order
Conclusion
You have created a w
webbshop
bbshop with only one shop window which also is
startpage.
Liljedalsdata Step6
Sida 25
You have created this sta
startpage
tpage with text wishing costumers
costumer welcome and
description of all articles in your webshop.
You have used your webbshop and seen that if a costumer has registrated
an order you get message by mail and at the same time data is written on
page Beställningar in your shop.
You can work with your prototype until you are ready but it can not be
reached from outside til you have made it active and payed for you
your shop.
Clean your shop
Unfortunately there is no fast way to restart ex
except
ept starting a new shop with
another user name.
Click Assortment/Arti
ortment/Articles and delete all articles by clicking trashbag to the right
or mark all articles and click Perform on marked/Delete.
Click Utseende/Shop
Shop form
form.
Click flap Startpage
page.
Delete all module
modules by clicking trash bag.
Click <Save>
Now
ow we consider the shop is cleaned and we can start a new project.
Liljedalsdata Step6
Sida 26
Webbshop with 24 arti
articles, 2 artikelgroupss and 2
shop windows
Click Assortment
Assortment/Articlegroups/New articlegroup
Write Group 1 Caps
Click <Add>
Click <Save>
Click <New articlegroup
clegroup>
Write Group 2 Sweaters click <Add> .
Click <Save>
Click Assortment
Assortment/Articlegroups
Click Articles/New
ew article and registrate first article. Article group will be group
1.
Click <Add>
Liljedalsdata Step6
Sida 27
Continue and registratet these
hese 24 articles in the same way as earlier.
Article name
Num
Number
Group
Description
Price
Stickad mössa grå stl. S
Stickad mössa grå stl. M
Stickad mössa grå stl. L
Stickad mössa grå stl. S
Stickad mössa grå stl. M
Stickad mössa grå stl. L
Stickad mössa röd stl. S
Stickad mössa röd stl. M
Stickad mössa röd stl. L
Stickad mössa röd stl. S
Stickad mössa röd stl. M
Stickad mössa röd stl. L
1001
1002
1003
1004
1005
1006
1007
1008
1009
1010
1011
1012
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Grupp 1 Mössor
Gråmelerad, grov
Gråmelerad, grov
Gråmelerad, grov
Gråmelerad, fin
Gråmelerad, fin
Gråmelerad, fin
Klarröd, grov
Klarröd, grov
Klarröd, grov
Klarröd, fin
Klarröd, fin
Klarröd, fin
250
250
250
250
250
250
250
250
250
250
250
250
Tröja grå stl. S
Tröja grå stl. M
Tröja grå stl. L
Tröja grå stl. S
Tröja grå stl. M
Tröja grå stl. L
Tröja röd stl. S
Tröja röd stl. M
Tröja röd stl. L
Tröja röd stl. S
Tröja röd stl. M
Tröja röd stl. L
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Grupp 2 Tröjor
Gråmelerad, grov
ov
Gråmelerad, grov
Gråmelerad, grov
Gråmelerad, fin
Gråmelerad, fin
Gråmelerad, fin
Klarröd, grov
Klarröd, grov
Klarröd, grov
Klarröd, fin
Klarröd, fin
Klarröd, fin
1600
1600
1600
1600
1600
1600
1600
1600
1600
1600
1600
1600
Click Assortment /Articles.
Liljedalsdata Step6
Sida 28
Click Utseende
Utseende/Shop form
Click Startpage
page and change
change.
Check first module is Optional Valfri Text/Picture.
Write Welcome to Emmas yarns
yarns. Make text bigger and in bold.
Click <Save>
>
Click <Show
Show shop
shop>
Liljedalsdata Step6
Sida 29
Click
lick Administr
Administrate shop.
Shop window for arti
articlegroup 1
Clicka Assortment
Assortment/Articlegroups
Mark Group
oup 1 Caps and click Edit.
Here
ere you can choose if shop window group 1 will follow shop form or if you
want to have a special look for this shop window.
Click flap Look and mark Adjusted look.
.
Choose Maxbroad
Maxbroadarticle firrst modul.
Choose aticletable for second module.
You can choose number of columns with + or – to
o the right of columns.
columns
You can add or delete rows of columns with + or – below last row.
Liljedalsdata Step6
Sida 30
Make all 12 articles
cles in group 1 have room in shop window.
Click <Save>
Click <Show
Show shop
shop>
Click Edit article
clegroup
Click Assortment
Assortment/Articlegroups
Click Edit for grooup 1.
Liljedalsdata Step6
Sida 31
Click Utseende/A
Utseende/Adjusted look
To the right in themiddle of each module you find a square where you can
choose sort range. Change from last registrated article to article number
increasing.
Check all articles are shown after increasing article number in both modules.
Click <Save>
Check with show shop it is same for shop.
Shop window group
up 2
Click Assortment
Assortment/Articlegroups
Mark group 2 Sweaters and click Edit
Click Look and mark adjusted.
Choose first module Articlelist.
Make all 12 articles get room in shop window by clicking +.
Change sorting to Article number increaseing.
Click <Save>
Click <Show
Show shop
shop> and check.
Liljedalsdata Step6
Sida 32
Click Assortment/Articlegroups. Mark Group 2 and click Edit.
Click flap Utseende
Suppose you like to change place between 2003 and 2010.
Move mark from connection to manal to the right of articles.
Place cursor on article 2003.
Four different tools are shown: Choose article, New place, Move and
Delete.
Click Choose article and mark 2010. Click OK
Move cursor to 2010.
Click Choose article and mark 2003. Click OK.
Click <Save>
Check by Show shop.
If you don´t want to show article number in the ready shop click Utseende/
Shop form .
Change below flap characteristic and save.
When costumer enter shop customer enter start page. From there costumer
can choose a shop window and thereafter return to startpage and continue to
cashier.
Activate your shop
Click Startpage
Liljedalsdata Step6
Sida 33
.
Click <Click here
ere tto activate your shop>.
When you have activated you will recieve an invoice by mail.
When you have payed it will take some days before your shop may be used.
Test your shop
You can test to use your shop with URL
URL-adress
adress corresponding to
http://shop.textalk.se/se/.php?id=40574
http://shop.textalk.se/se/.php?id=40574.
Application
pplication about paying by card
Click Settings/Paying
Paying/Inställningar/Betalningsmetoder.
Liljedalsdata Step6
Sida 34
Conclusion
You can create a shop form to decide look of all shop windows for different
article groups.
To decide place for articles in a shop window you can choose between different
modules. You can change plces between articles.
You can change place with tools Choose article, Insert an empty place, Move
and Delete.
Now you have seen an example of a number of webb pages.
You have practised on buildin
building a shop selling clothes.
Hopefully you have got ideas about your own business.
Best
est way to start is to do something. Probably you will change your pages many
times butt this is a normal way to work.
Now
ow it is time to link your Homepage/Startpage to your blogg, from your blogg
to your webbshop, from your webbshop to your Startpage and from your blogg
to your startpage.
This you have practi
practiced in step 5.
Searching engines
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Sida 35
I f you know your costumers will find your webbpages f.ex. wth help of
advertisment you are lucky. If you have to get costumers in some other way you
may have a problem.
Here we only mension a couple of points to concider.
Design your webbpages with a little text but many searching words. Searching
words are words you think your costumers use to find what they are looking for.
Try to use words which are unique for your company. In this way you can see if
your page is registrated in some searching engine.
Take all chanses to link to and from your webbpsges. This will increase chances
to be registrated by a searching engine.
You can advertice by google adwords. You decide a budget and a number of
searching words. Your advertisment will be shown in relation to your budget.
If you have a webbpage at one.com you will find statistic over your domain.
This is a huge area but there is a lot to read in books and on internet.
Good luck.
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Sida 36