Media Kit - Meredith Agrimedia

Publishing Interactive Insight Broadcast
®
Successful Farming Media Kit
Media Kit
Editorial Contacts
EDITORIAL CONTENT DIRECTOR
Dave Kurns | 515-284-3735 | [email protected]
ART & PRODUCTION
CREATIVE DIRECTOR
Matt Strelecki | 515-284-2815 | [email protected]
COPY AND PRODUCTION MANAGER
Janis Gandy | 515-284-2187 | [email protected]
MACHINERY & TECHNOLOGY
EXECUTIVE EDITOR
Dave Mowitz | 515-284-3287 | [email protected]
ADVANCED TECHNOLOGY EDITOR
Laurie Bedord | 515-284-2853 | [email protected]
INNOVATIONS EDITOR
Jessie Scott | 515-284-2965 | [email protected]
CROPS
CROPS TECHNOLOGY EDITOR
Gil Gullickson | 515-284-2687 | [email protected]
ASSISTANT AGRONOMY EDITOR
Kacey Birchmier | 515-84-2587 | [email protected]
COMMUNITIES
EXECUTIVE EDITOR
Betsy Freese | 515-284-2184 | [email protected]
CONTENT EDITOR
Paula Barbour | 515-284-2852 | [email protected]
MULTIMEDIA EDITOR
Jodi Henke | 515-284-3571 | [email protected]
MARKETING & RISK MANAGEMENT
MARKETING EDITOR
Mike McGinnis | 515-284-2848 | [email protected]
BUSINESS EDITOR
Dan Looker | 515-284-3872 | [email protected]
RISK MANAGEMENT EDITOR
Cheryl Tevis | 515-284-2825 | [email protected]
VIDEO
EXECUTIVE PRODUCER
Jason Meeker | 515-284-2210 | [email protected]
MULTIMEDIA PRODUCER
Dave Ekstrom | 515-284-3345 | [email protected]
DIGITAL
DIGITAL ENGAGEMENT DIRECTOR
Courtney Yuskis | 515-284-3240 | [email protected]
NEWS EDITOR
Jeff Caldwell | 515-284-3076 | [email protected]
DIGITAL CONTENT EDITOR
Jordan Anderson | 515-284-2710 | [email protected]
Delivering together on
the promise of success
T
rue to our name, Successful Farming magazine is all
about success. Farmers don’t need more information
about problems, but they do need and seek ideas that provide
solutions. The goal of our editors is to help farmers make
money, save time, and grow their satisfaction in the challenging
business of farming. That’s why we pack every issue of
Successful Farming with ideas that farmers can take right to the
field, barn, shop, grain center, office or home and put to work.
®
I salute and thank the advertisers in Successful
Farming because you share our mission in
serving farm families. Your products and services
provide hardworking solutions to help farmers
be more productive and to further enjoy their
work and lifestyles. Thank you for being part of
our great industry of agriculture and for choosing
Successful Farming to communicate your
message to America’s farm families. Together we
deliver on the promise of success.
Dave Kurns
Editorial Content Director
Successful Farming
[email protected]
Twitter: @davekurns
Strategic Marketing
Solutions
Successful Farming ®
Successful Farming ® Magazine
Weed, Disease & Bug Reference Guide
®
• More than 80 grasses, grass-like weeds
and broadleaf weeds.
• More than 40 diseases affecting corn,
soybeans and wheat.
• Full-color photos of every weed,
disease and insect.
• Tips for scouting your crops and fields.
The 2010 Successful Farming
Weed, Disease & Bug Reference Guide
is sponsored by BASF.
Learn more about BASF’s innovative portfolio at
agproducts.basf.com
REFERENCE GUIDE
Meredith ®
$9.95
SF_WID_Book_Wrap_BASF.indd 1
Weed, Disease & Bug Reference Guide
• Over 50 insects, with information
on different growth stages.
5/5/10 4:11:18 PM
DATA SOLUTIONS
EVENTS
2014-2015 Calendars
EditorialPublishing
Lead
Buyers’
BeefIrrigation
Closing
Mailing
Issue
Features
Guide
Insider Digest
Date
Date
2014
August
Last-Minute Tech Maneuvers Before Harvest,
Beyond Tier 4 Final
September
October
The New Corn Belt, Wildlife On The Farm,
Your Farm In The Future,
Pesticide Confidentiality Agreements
Business Management Advice From The Pros,
How To Roll With Volatile Weather
November
Mid-November
December
Soil Testers
■
■
Air-Impact
Wrenches
Winter■
Footwear
Jun. 13
Aug. 4
Jul. 18
Sep. 5
Aug. 18
Oct. 6
Robotic Revolution, Water Quality & Cover Crops,
Tiling: Sure Way To Boost Productivity,
Christmas Gift Guide
Smartphones
■
■
Sep. 16
Nov. 4
2014/2015 Marketing Issue
Going Global
No Buyers’
Guide
Oct. 2
Nov. 18
Oct. 22
Dec. 8
Nov. 20
Jan. 14
Dec. 16
Feb. 3
Jan. 2
Feb. 17
Jan. 16
Mar. 5
Feb. 4
Mar. 21
Steel Deals This Season,
They’re Here – They’re Here,
Pork Powerhouses, Sustainable Solutions
Half-Ton
■
Pickups
2015
January
February
Where Shoud You Spend Your Money?,
Shop
Shape Up Your Shop, Decisions, Decisions
Vacuums
Fixing The LP Industry
BIG DATA Part 1: Tackling Big Data,
8 Ways To Cut Iron Costs,
Terminating Cover Crops
■
Insulated ■
Outerwear
Mid-February
BIG DATA Part 2: Revolutionize Your
Agronomic Plan, High-Speed Planting,
Planter Checklist
ChemicalResistant Gloves
The State Of Drones,
The Birds And The Bees And Seed Treatments,
Pimp My UTV
Seed
Tenders
Soil Special,
Salute To Dr. Jonovic,
Conduct Your Own Field Trial
Zero-Turn
Mowers
Taking It To The Bank,
Pre-Owned Precision,
Biologicals Bloom
Marketing
Dashboards
■
■
Feb. 18
Apr. 3
Cover Crops, 10 Things To Torque Off Landlords,
Endangered Species – Farm Legislators,
Who Pays For Your Congressman?
Ergonomic
Hand Tools
Mar. 20
May. 7
March
Mid-March
April
May
Publishing Interactive Insight Broadcast
■
■
■
Successful Farming
Helps You Sell To
Successful Farmers.
Operation
®
• Average farm size.......................................... 462 acres
500 – 999 acres........................................................ 33%
1,000 – 1,999 acres..................................................12%
2,000+ acres................................................................7%
Readership
•
•
•
•
• Median gross income.................................... $603,750
630,000 adult readers
1.5 readers per copy
30% pass along
Average time spent with issue: 1.5 hours
Circulation Quality
• 72% average qualified non-paid circulation
• 28% average paid circulation
Reach
Successful Farming readers are engaged
• 88% of SF subscribers are corn producers
• 78% of SF subscribers are soybean producers
®
• Readers spend an average of 1.5 hours with each
issue
• Each issue is saved an average of 3.6 months
• 88% of subscribers read 1/2 or more of each issue
®
Profile
• Average age of reader...............................................56
• Male......................................................................... 91%
• Female.........................................................................9%
Circulation Coverage
National Circulation: 420,000
Northcentral...... 316,957
Illinois..................................43,658
Indiana................................23,709
Iowa.....................................45,159
Kansas.................................24,300
Michigan............................. 14,766
Minnesota...........................33,972
Missouri..............................23,635
Nebraska.............................25,865
North Dakota......................14,058
Ohio.....................................25,412
South Dakota.....................16,350
Wisconsin...........................26,073
Southern.............. 69,383
Alabama................................2,771
Arkansas...............................3,524
Delaware..................................493
District of Columbia................. 19
Florida...................................1,871
Georgia.................................4,367
Kentucky.............................10,580
Louisiana..............................1,903
Maryland...............................1,786
Mississippi............................2,566
North Carolina.....................8,737
Oklahoma.............................5,449
South Carolina.....................2,609
Tennessee.............................6,633
Texas................................... 11,069
Virginia..................................4,172
West Virginia...........................834
Western................ 20,975
Alaska......................................... 85
Arizona.....................................908
California.............................. 2,749
Colorado...............................4,583
Hawaii........................................ 24
Idaho.....................................2,415
Montana................................ 3,711
Nevada..................................... 276
New Mexico............................631
Oregon..................................1,687
Utah..........................................772
Washington..........................2,181
Wyoming.................................953
Eastern................ 15,307
Connecticut.............................312
Maine.......................................353
Sources:Alliance for Audited Media Statement, 6/30/14; SF Market Research Panel
®
Publishing Interactive Insight Broadcast
Massachusetts........................358
New Hampshire......................171
New Jersey.............................636
New York...............................5,520
Pennsylvania.........................7,364
Rhode Island............................. 31
Vermont...................................562
Other...................... 1,486
Tested and Proven
Content
S
uccessful Farming® magazine’s cutting
edge design creates the most effective
communication vehicle in ag publishing.
In today’s world of increasing competition
for farmers’ time and attention, Successful
Farming continually reinvests in our media
vehicles to ensure they are right for readers.
And, if it’s right for readers,
it’s right for advertisers.
Call To Action Covers
Covers designed to get the farmers’ attention and
inside the magazine
Easy Access
Articles written to give busy farmers access to the
information they need ... quickly
Award-Winning Design
Hard-Working Visuals
Photography, illustrations and graphics that invite
them into the article
Proven Features
Some of agriculture’s most trusted features like:
• Machinery Pete
• All Around the Farm®
• Can Their Problem Be Solved?
• Managing Your Farm
• Healthy Manager
• Business Partners
• Precision in Practice
Publishing Interactive Insight Broadcast
Connecting With
Beef Producers
Online At www.
agriculture.com/
beefinsider
Beef Insider
B
eef Insider is a special editorial section
within the pages of Successful Farming®
magazine which provides in-depth coverage
of the beef industry.
Each 8-16 page section of Beef Insider is
selectronically delivered to any Successful
Farming reader who raises beef and/or hay/
alfalfa.
Livestock coverage is critical to the
Successful Farming® subscriber.
Total Circulation: 307,745
122,832
Beef Cow
Owners
78,699
Fed Cattle
Owners
56,668
Dairy
Owners
Editorial focus:
Health, Products, Markets
Each section contains:
•
•
•
•
Lead-in feature
Health and research digest
New product gallery
Cattle market news
293,980
Hay/Alfalfa
Growers
• Targeted editorial
features
• Home page link
• Producer interaction
• Engaged audience
Beef Insider
E-newsletter
• Delivered monthly to
opt-in subscribers
• Current industry news
• Featured editorial from
Gene Johnston and the
Beef Insider team
• Beef health tips
Publishing Schedule
The trusted authority
on antique equipment
restoration
D
elivered bi-monthly to approximately
30,000 dedicated restoration
enthusiasts, Ageless Iron Almanac has
provided valuable brand, pricing and how-to
information throughout its eight-year history
to become the #1 resource for antique
equipment collectors.
Now, the Almanac is elevating that
leadership position with a new design and
16-page format, containing proven reader
favorites, expanded familiar features and an
array of fresh new editorial content.
And, marketers can now position their
message within the pages of the Almanac,
utilizing up to two full pages.
®
Available Positions
Issue
Ad Close
Mailing Date
August 2014
October 2014
December 2014
February 2015
April 2015
June 2015
August 2015
October 2015
December 2015
Jun 17
Aug 15
Oct 13
Dec 18
Feb 14
Apr 15
Jun 17
Aug 15
Oct 13
Jul 18
Sep 17
Nov 14
Jan 17
Mar 19
May 16
Jul 18
Sep 17
Nov 14
Growers First
Ageless Iron Almanac
®
Average Age................................................................ 65
Average Gross Farm Income.............................$564,612
Average Corn Acres...................................................316
Average Soybean Acres..............................................289
Average Beef Cows.....................................................170
Many of your best customers enjoy
collecting antique equipment.
Almanac Marketplace Page (Net)
Six Time.......$2,700 ($500 per 3" ad insertion)
A page devoted to suppliers of restoration materials and
services – with turnkey execution.
1.Provide your logo.
your logo.
Logo
2.Provide a headline –
up to 10 words.
Headline headline head
line headline headline
headline headline head
3.Provide up to 25
words of text.
Almanac
Marketplace
Page
MARKETPLACE
Text text text text text
text text text text text text
text text text text text text
text text text text text text
text text
( Faces inside
back cover)
Back Cover (Net)
OCTOBER 2011
APRIL 2014
WAS THIS THE FIRST
GARDEN TRACTOR?
Back Cover
Issue
An Al
New Lo l
ok
& More
Pages!
One Time.................................................. $5,000
Six Time................................................... $24,000
Back Cover
Combo Package (One Time)....................... $9,000
Photograph: John Schultz
GREATEST
TRACTORS
OF ALL TIME
Combo includes: • One print ad
• :30 TV spot for two weeks
• Website button for one month
1926 Centaur 2G
Farmall’s Enduring Appeal
I
CovernStory
. . . . . . . . . . . . . . . . . . . 2-3 AIA Anniversaries . . . . . . . . . . . . . . . . 9
the .early
1950s Farmall faced tractors for all farms and every
• Power-Farming Pygmy Pioneer
Steel, Mycrop.
Story . . . . . . . . . . 10-11
one of the most daunting My
chalRustoration
. . . . . . . . . .that
. . . . 4-5
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In Boilergo-to
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to .assault
firm•dur• Looks
Can their
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neer Theo
Brown who had been
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history.
What's It Worth?
. . . . . . . . . . . . . . . . 12
working
on an advanced tractor
The Great
Depression
Pretty Boys
Product
Test Team
. . . . . . . . . . . had
. . . . 6 • Values For Deere
line. since
the introduction of the
assaulted Farmall’s salers. While
. . . . . . . . . . . . . . . . . 13
Tool Tips . . . . . . . . . . . . . . . . . . . . . . . . .6 Auction Action
Farmall. Brown knew that Deere’s
not financially strapped, Farmall
State
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Industry
. . . . . . . . . . . 13
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. . . . . . . . . . . . . . . . . but
14 surpass it conAIA Mercantile
the .competition,
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bank system.
vincingly.
Farmall’s
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Mystery Tractor
. . . . . . . . . . . . . . . . . . 9 Wit & Wisdom . . . . . . . . . . . . . . . . . . 15
Brown and his braintrust of engitirelessly to elevate the importance
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of tractors in their product line
successor to the GP that could combefore taking over the reins of the
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tractors see a rise
in interest among
collectors. p. 8
3/5/14 2:35 PM
Production Specifications
Trim Size
Non-Bleed
8 1/4" x 10 7/8"7 3/4” x 10 3/8”
Publishing Interactive Insight Broadcast
Bleed
Bleed Live Area
8” x 10 5/8”7 3/4” x 10 3/8”
Proven
Favorites
From the Tractor Seat
Editor Dave
Mowitz
provides unique
observations
into the life of
agricultural
equipment
collecting and
the history of
tractors.
State of the Industry
The latest equipment introductions
from farm machinery
manufacturers familiar to antique
tractor collectors.
Wit & Wisdom
from
Roger Welsch
Former CBS
Sunday Morning
correspondent
and author of 32
books – including
eight devoted to
antique tractors
– shares humorous observations
on collecting and restoring antique
tractors.
Expanded
Features
Greatest Tractors
of All Time
The Almanac’s
major feature
and cover
story will be
expanded to
two pages
with a continued emphasis on
showcasing the 36 greatest tractor
models of all time as selected by
editor Dave Mowitz. Focus is on
the history of the development and
introduction of each tractor model
and its impact on agriculture.
New
Content
Production Test Team
Almanac readers will be invited to
test a product (receiving, testing
and then keeping that tool or supply
product) and then provide their
opinions of its qualities, or lack
thereof.
New Products
Each issue will feature three to four
new tools or innovative restoration
products.
Machinery Show
Feature Tractor
Rustoration 101
This how-to feature, providing tips
and illustrating techniques to improve
collectors’ tractor restoration skills,
will be expanded to two pages. This
new format will provide opportunities
for additional photography and
illustrations.
My Steel, My Story
Expanded to two pages, this article
emphasizes the collector and their
family, illustrating their experiences
with collecting tractors and antique
farm machinery.
Mystery Tractor
You
Know
You’re A
Tractor
Nut
When...
Paul Fell provides a cartoonist’s
perspective to collecting antique
equipment
This reader favorite poses a
challenging photo to identify and
reveals the solution in the following
issue.
Ageless Anniversaries
A look back in time, celebrating
major historic anniversaries of
farm equipment introductions or
manufacturer news from 25, 50, 75
100 – even 125 years ago.
The tractors featured at the end
of our weekly television program
– Machinery Show presented
by Successful Farming – will be
illustrated in this half page article.
®
Timeless Trucks
This article features the history of
famous pickups and farm trucks.
Production
Specifications
MECHANICAL REQUIREMENTS
Trim Size: 7-7/8” x 10-1/2”
BLEED
UNIT SIZE
NON BLEED
BLEED
TRIM
Width x Length
Width x Length
Width x Length
Width x Length
Spread
Page
2/3 Vertical
2/3 Horizontal
Digest
½ Vertical
½ Horizontal
½ Horz Spread
1/3 Vertical
1/3 Square
1/3 Horizontal
1/6 Vertical
1/6 Horizontal
1/12
3”
2”
1”
15-1/4” x 10”
16” x 10-3/4”
15-1/4” x 10”
15-3/4” x 10-1/2”
7-3/8” x 10”
8-1/8” x 10-3/4”
7-3/8” x 10”
7-7/8” x 10-1/2”
4-3/4” x 10”
5-1/4” x 10-3/4”
4-1/2” x 10”
5” x 10-1/2”
7-1/4” x 6-1/2”
8-1/8” x 7”
7-1/4” x 6-1/4”
7-7/8” x 6-3/4”
LIVE AREA
4-3/4” x 7”
5-1/4” x 7-1/2”
4-1/2” 6-3/4”
5” x 7-1/4”
3-1/2” x 10”
4-1/8” x 10-3/4”
3-3/8” x 10”
3-7/8” x 10-1/2”
7-1/4” x 4-7/8”
8-1/8” x 5-3/8”
7-1/4” x 4-5/8”
7-7/8” x 5-1/8”
15-1/4” x 4-7/8”
16” x 5-3/8”
15-1/4” x 4-5/8”
15-3/4” x 5-1/8”
2-1/4” x 10”
2-7/8” x 10-3/4”
2-1/8” x 10”
2-5/8” x 10-1/2”
4-3/4” x 4-7/8”
5-1/4” x 5-3/8”
4-1/2” x 4-5/8”
5” x 5-1/8”
7-3/8” x 3-1/4”
8-1/8” x 3-3/4”
7-3/8” x 3/1/8”
7-7/8” x 3-1/2”
2-1/4” x 4-7/8”
Not Available
4-5/8” x 2-3/8”
Not Available
2-1/4” x 2-3/8”
Not Available
2-1/4” x 3”
Not Available
2-1/4” x 2”
Not Available
2-1/4” x 1”
Not Available
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02.11.12
Publishing Interactive Insight Broadcast
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Proofing systems requiring line screens:
−
Publication Grade Stock – use 133 line
−
Commercial Grade Stock use 150 line
If the above guidelines are not met, the color and quality of print
reproduction may vary. Proofs that are not SWOP compliant will be
referenced for content only. Meredith will try to achieve a reasonable match
to the supplied proof.
Meredith Corporation is a member of DDAP Association and
subscribers to and supports all digital exchange standards developed
by CGATS/SC6, the accredited graphic arts standards committee.
The #1 Digital Brand
in Agriculture
A
griculture.com® is a fully interactive
community designed specifically for
the farmer and marketer to engage in
conversation with customers, peers and
editorial staff.
Providing An Interactive
Spectrum For Growers:
Agrimarketer
•
•
•
•
•
•
The [A] List
Classifieds
Ag Directory
Forums
Persona
Comments
•
•
•
•
•
Product Reviews
Story Sharing/photo sharing
Mobile AgPoll
Mobile Sharing
Social Mobile (Lithium/FFF)
Total User Control
Not only are there more ways to interact, but we have
put the user in control of the content with enhanced
social networking tools and content sharing.
Farmer
Sharing with the World: Ag This
268 social media avenues to share information
Elevated Expertise
Farmer
Publisher
Content expertise has never been greater with
additional contributors in all digital formats.
A Multimedia Explosion
The new Media Center is the hub for ag-related
audio, video and photography.
Publishing Interactive Insight Broadcast
Audience
Traffic
• 361,496 unique visitors per month*
• 6.67 minutes per user session
• 2,738,283 page views per month*
Visitor Profile
• Most frequently visited on Tuesdays and Thursdays
• Most frequently visited between 8:00 and 9:00 a.m.
• 60% of visitors either type in the URL or have it
bookmarked on their computer
• Besides the homepage, Markets is the most visited
category
• 56% of users return to the site more than once per
day
• iPhone and iPad are top mobile devices used to
access site
• 85% of users are from non-mobile devices
* 6-month average Omniture scores from December 2013 to May 2014
Maximize Your Interaction with
Your Best Customers
A
Agriculture.com offers many proven opportunities
for positioning your marketing message in front of
growers, including:
B
• High-impact marketing tools
• Unique, high-exposure packages
• Content sponsorships
• Integrated social media and marketing tools
Display Advertising Units
E
F
A Top Leaderboard................................(728 x 90 pixels)
B Medium Rectangle......................... (300 x 250 pixels)
C 1/2-Page Ad..................................... (300 x 600 pixels)
C
D Bottom Leaderboard........................(728 x 90 pixels)
E Wallpaper I......................................(130 x 1500 pixels)
(Non-clickable. Impact Unit only. Subject to availability restrictions)
F Wallpaper II....................................(130 x 1500 pixels)
(Non-clickable. Impact Unit only. Subject to availability restrictions)
D
Sponsor News
Search Sponsorship
M
Y
ake your ad message pop with text
and a graphic prominently displayed
on the following category pages:
•
•
•
•
•
•
our company logo will appear by the
search bar at the bottom of every page
and at the top of the search results page.
News
Machinery
Livestock
Crops
Farm Management
Family
Headline Headline
Text text text text text
text text text
Sponsor News
Graphic: 120 x 60 pixels
+ 20 character headline
and 40 character text
Publishing Interactive Insight Broadcast
Search Sponsorship Ad
88 x 31 Pixels
[A] List Page
[A] List Sponsorship
B
e seen with the top news from across
the Web with the [A] List Sponsorship.
Homepage
[A] List Sponsorship Ad
190 x 35 Pixels
[A] List Sponsorship Ad
200 x 40 Pixels
[A] List Category Page
Categories Include:
• News
• Machinery
• Livestock
• Crops
• Farm Management
• Family
[A] List Sponsorship Ad
88 x 31 Pixels
Additional Sponsored
Site Object
Opportunities
One 88 x 31 pixel unit
each
• Agriculture Search
• AgPoll
• Weather
• Markets
• News
• Livestock
• Family
Ag Poll Sponsorship
Y
our company will receive exposure
across the site. Purchased by the month,
it is tied to all polls running on Agriculture.
com. This is the farmers’ lowest-risk method
of interacting on Agriculture.com.
Poll Sponsorship Ad
88 x 31 Pixels
Publishing Interactive Insight Broadcast
Video Sponsorships
P
lace your video marketing message
in this high-interest environment with
a sponsored video or a pre-roll in Media
Center videos.
Sponsored Video
Up to 5:00 minutes
Video Pre-Roll
:15 seconds
E-Newsletters
Agriculture.com Express
• Distribution: 42,798
• Frequency: Weekly
Friday bulletin of the most important news
of the week, ideas from site visitors and new
features on the site
Agriculture.com Special Reports
Leaderboard
728 x 90 (30K max file size)
Vertical In-Text
200 x 150 max image
(30K max file size)
Up to 50 words
Horizontal In-Text
Up to two images
(30K max COMBINED file size)
1 – 200 x 150 image or
2 – 200 x 75 images
Up to 100 words
Medium Rectangle
300 x 250 (30K max file size)
Optional
Vertical In-Text
Optional
Horizontal In-Text
Publishing Interactive Insight Broadcast
Exclusive Sponsorships Available
Additional E-Newsletter
Opportunities
Women in Ag
• Distribution: 9,857
• Frequency: Monthly
Update on issues relevant to
women either operating or part
of an ag operation, ranging
from business management
to safety and recipes. Sent
monthly.
Machinery Insider
• Distribution: 4,083
• Frequency: Monthly
The breaking news in farm
machinery and technologies.
Beef Insider
• Distribution: 4,570
• Frequency: Monthly
Current industry news and
beef health tips.
Additional ag emails for
marketing purposes
• Distribution: 240,000
• Frequency: On Demand
Total ag email
addresses on file:
301,308
Available Units:
728 x 90 Leaderboard
In-Text (100 words + graphic)
Traffic
• 55,330 unique visitors per month*
• 6.12 minutes per user session
• 392,570 page views per month*
* 6-month average Omniture scores from December 2013 to May 2014
Easy Grower Access
C
onnect with your best customers
wherever they are. Mobile Agriculture.
com gives growers the tools to access
content while on the move, which means
your marketing message can reach them as
immediate action is required.
Placements
Banner Ads
Banner ads appear at the top and bottom of all
mobile site pages. These ads utilize the largest,
standard mobile size: 305 x 64. (It is possible to run
ads at smaller standard sizes in these locations,
but not recommended. See available smaller sizes
below.)
Section Headings
Our mobile homepage features six sections. For each
section‘s header we offer a small banner or sponsor
logo.
Sizes for these units are:
• 215 x 34 (recommended)
• 167 x 30
• 112 x 20
The six feature sections are:
• Machinery
• Livestock
• Crops
• Farm Management
• Family
• Product News
Mobile Commerce
Messaging
M
obile shopping is trending quickly
up, and we are excited to announce a
new marketing technology that delivers that
expanding audience. Our new Agriculture.
com Mobile Commerce Messaging is a suite
of marketing tools designed to exploit the
medium’s immediacy and allows you to
provide growers with special offers 24/7. In
this environment, your deal is the content.
User Experience:
• Immediate [A] Deals engagement on home page
• Quick sign up
• Easy navigation of [A] Deals
• [A] Deals are sortable by “Most Recent” and
“Most Viewed”
• Printable couponing
• Geolocation tool
• Social media sharing of [A] Deals via Facebook,
Twitter and email
Publishing Interactive Insight Broadcast
Insight
Industry-leading research tools to
better understand your audience
Q
uality customer insight is the foundation
to successful marketing efforts. The best
insight often includes research, but it does
not end there. Finding the right customers
(or insights) involves combining objective
research with knowledge and experience to
paint a picture of the situation. At Successful
Farming®, we tap into as many sources as
possible to gain the most current and cutting
edge insight about farms and farmers.
As part of one of the most respected
media companies in the world, Meredith
Corporation, Successful Farming is able
to tap into a full library of proprietary
and syndicated research. Key consumer
insight findings are then applied to the
farm audience to show similarities to and
differences from the general population.
Library of studies includes:
•
•
•
•
•
Seed and Agronomic Study
Farmers’ Use of Media
Tires, Batteries and Accessories
Farm Equipment
Trucks, ATVs and Side-by-Sides
• Established in 1980
• Comprised of nearly 1,000 active farmersubscribers (who agree to answer up to twelve
surveys each year)
• Survey questions come from the magazine’s
marketing staff, editors and advertising customers
• Directional research with a quick turnaround
• Panel members register, provide their
demographic profile information and agree to
participate in regular surveys
• Panel provides advertisers with proprietary
research opportunities, pre- and post-ad
campaign research
Meredith Consumer Insights
Meredith Consumer Insights is tasked with
identifying and disseminating information on
social, cultural and market trends affecting
consumers. The group provides both strategic
and tactical research information to support
sound business decisions, develop content, new
products, and answer the following questions:
• Who are our consumers?
• What do they want?
• Where are the opportunities?
Meredith Consumer Insights also mines industry,
consumer, and proprietary data to uncover
insights and trends in key categories and markets.
In doing so, we better understand the challenges
and identify key implications and opportunities of
our customers.
Publishing Interactive Insight Broadcast
Custom Email
Solutions
T
he Successful Farming®/Meredith
Digital Audience Selector provides
reach and targeting to help you retain and
find new prospects online. The breadth
and depth of the data Meredith has on our
consumers provides marketers with over
4,000 data variables covering a wide range
of demographics, lifestyles, lifestages, and
purchase behaviors.
Through Meredith’s data partner, Take 5
Solutions, Meredith’s clients have access
to 40 million double opt-in and certified
email addresses for consumers and over
200,000 farmers/acreage owners. Plus,
you can create email campaigns for: brand
awareness, generating website traffic,
product sales, couponing, increasing
retail traffic, consumer email registration/
collection, and multi-channel promotions.
The email is 100% client-dedicated content,
and we do the final push. We can accept
creative in HTML format or help facilitate the
creative design.
Demographic Selections (Call for latest counts.)
Total Acres
Hogs or Sows Head
Corn Acres
Children
Soybean Acres
Grandparent
Corn and Soybean
Combined Acres
Age
Wheat Acres
Corn, Soybean and Wheat
Combined Acres
Total Livestock Head
Beef Cows Only Head
Actively Farm
SF® Active
Own But Rent Out
Employed On Farm
Agri-Business
Dairy Only Head
Crop Brand Preference
Soybean Seed – Brand Used/Number of Acres Planted
Corn Seed – Brand Used/Number of Acres Planted
Soybean Herbicide – Brand Used/Number of Acres Planted
Corn Seed – Herbic ide Used/Number of Acres Planted
Fungicide – Brand Used/Number of Acres Planted
Crop Practice
Biotech Corn Borer/Corn Rootworm Acres
Round Up Ready® Corn/Soybean Acres
Corn Stacked Acres
Each Purchase Includes:
• Creative setup charge
Corn No Till/Conservation Till/Conventional Till Acres
Soybean No Till/Conservation Till/Conventional Till Acres
Soybean Cyst Nematode Acres
• CAN-SPAM Act compliance
Other Crops
• Metered deployment (to avoid spam filters)
Other Livestock
• Suppression of opt-out names
• Up to 5 geographic and/or demographic cuts
(i.e.: 250+ corn, 250+ soybean, 1+ beef, active
farmer, Iowa)
Publishing Interactive Insight Broadcast
Truck, Tractor & Automotive
Consumer & Lifestyle
Audience Profile
Total Audience
Full time producer/farmer
58.7%
Agribusiness (non-producer)
8.4%
Other32.9%
M
achinery Show by Successful
Farming® is now enjoying its
sixth year of overwhelming popularity.
Programming – and
2011
marketing opportunities –
Telly Award
are available 52 weeks
Winner
each year.
Machinery Show transforms all the best-read
sections of the magazine into a 30-minute,
feature television show. The show is filmed
on location at agricultural trade shows,
farm equipment auctions, machinery sheds,
featured farm shops and other unique
locations.
Half-Hour Program
Hosted by
Dave Mowitz, Successful Farming Machinery Director
Of Full-Time Farmers
Acreage
< 50 Acres
8.9%
50-250 Acres
36.3%
250-999 Acres
35.6%
1000+ Acres
21.5%
Row Crops
Corn68.9%
Soybeans63.7%
Wheat38.5%
Grain Sorghum
2.2%
Alfalfa/Hay45.9%
Other Crop
27.4%
Livestock
Cow/Calf40.0%
Feeder Cattle
25.2%
Hogs12.6%
Other Livestock
19.3%
Source: Machinery Show Feedback Survey, March 2010
®
Features
• Farm shops
• New machinery technology
• Farmer innovations
• Machinery auction news with Machinery Pete
Nielson Rated Audience Machinery
Show
• Averaging 180,000 weekly viewers
• Averaging 129,000 weekly households
• Averaging 118,000 weekly adults
Advertising Benefits
• Reaches more than 180,000 adults weekly,
according to Nielsen Ratings
• Consistently a top 10 program on RFD-TV
• Consistently among the network’s top rated ag
programs
• Cross promotional opportunities between Web site
and TV show
Source: Nielsen 6-month average scores from December 2013 to May 2014
Advertising Opportunities
• 30-second commercials
• 60-second commercials
• 7- or 15-second billboards
• SF Showcase
Source: Successful Farming Magazine Companion Study, January 2010
®
Do You Watch Machinery Show By
Successful Farming®?
Of Successful Farming Subscribers
Yes, every week
Yes, about once a month
Yes, occasionally
38.3%
8.8%
34.1%
THURSDAYS at 9:00 pm
SUNDAYS at 10:00 pm
All times Eastern on
RURAL-TV/FAMILYNET.
and
Found on DISH Network, DIRECTV and most
major cable systems.
Publishing Interactive Insight Broadcast
Promotion Features
In Conjunction With
• In Successful Farming® magazine
• Online at Agriculture.com®
• Agriculture.com Express e-newsletter
SF
Showcase is a sponsor-driven
advertorial platform produced and
distributed by Successful Farming®. SF
Showcase sponsors choose what to feature
– the company, demonstrate products,
explain services or share a customer
success story.
As featured this month in
As featured this month in
www.agriculture.com/machineryshow
New
Season
Will your nitrogen
~
Now
Showing
last until harvest?
Discover why record numbers
of farmers are turning to the
Machinery Show crew each
week for the latest in farm shops,
new machinery technology,
DuPont™ Realm™ Q herbicide delivers
farmer innovationsmore
and, ofcontrol under more conditions.
course, machinery auction
news
To help corn growers maximize yields and achieve cleaner
with Machinery Pete.
fields from planting to harvest, DuPont Crop Protection has
Defend the N is a fun, educational interactive
introduced DuPont™ Realm™ Q postemergence herbicide.
game to help growers understand the
Realm™ Q provides contact plus residual control of lateTHURSDAYS at 9:00
pm
emerging
weeds. Multiple modes of action deliver exceptional
important role of fertilizer with the most
control
of hard-to-manage broadleaf weeds and grasses,
FRIDAYS
at 11:00
am
advanced nitrogen manager on the market
–
including waterhemp, lambsquarters, giant ragweed and
SUNDAYS at 10:00
pm glyphosate- and ALS-resistant weeds.
many other
NutriSphere-N.
®
With a built-in crop safener, Realm™ Q can be applied in
Play today at www.defendthen.com.
diverse
All times Eastern onmore
RFD-TV
. weather conditions, giving growers more control
more conditions
Found on DISH Networkinchannel
231, across more hybrids.
DIRECTV channel 345,
andRealm
most
DuPont
Q may not be registered for sale or use in all states.
Sponsored by
™
™
ShowcaseInPrint_MidMarch2011Composite.indd 1
A turnkey solution, the Successful Farming
marketing team will help produce the video
and print companion piece.
Your SF Showcase feature will be distributed
via the Successful Farming family of brands.
SF Showcase Package
®
• Two-minute broadcast quality video advertorial
• In-program placement during one episode of the
Machinery Show
• 1⁄4 page feature in SF® Showcase promotion
feature in Successful Farming® magazine
• One insertion in Agriculture.com Express e-mail
• Online placement of the video on Agriculture.com
for 30 days
• Sponsor’s rights to repurpose the video through
self-driven distribution
• Access to video assets for alternative purposes.
Package Replay
• Increases size of feature in SF Showcase print to 1 ⁄2
page
• 1x insertion in Agriculture.com Express
Publishing Interactive Insight Broadcast
™
See your local DuPont retailer or representative for details and availability in your state.
major cable systems.
A leading industry innovator, solving some
Always read and follow all label directions and precautions for use.
The DuPont Oval Logo, DuPont , The miracles of science and Realm
of agriculture’s long-standing challenges
registered trademarks of DuPont or its affiliates.
™
™
are trademarks or
3/3/11 11:02 AM
OptRx : It’s Time to Rethink How You Apply Nitrogen
TM
Even if your fields are table-top flat, significant
variations in nitrogen availability exist due to
denitrification, excess moisture and leaching.
With seed costs high, the timing and placement
of applied nitrogen has never been more
important. OptRx crop sensors sense crop
vigor and apply the right amount of nitrogen to
the right plants in real time. What does that
mean for you? Better yield, improved land
stewardship and more efficient use of nitrogen.
Learn more at www.AgLeader.com.
ShowcaseInPrint_March2011.indd 1
2/8/11 1:30 PM
SF® Showcase Package Upgrades
These options can be discussed and priced with your
video producer/consultant.
• Self-Branded Direct Marketing Video(s)
• Self-Branded Web Video Portal and Video(s)
• Video Library Services
Production Specifications
• Each story is allowed one day of video production
on location.
• Additional production days are $600 per half day
and $1,000 per full day.
• Each story is narrated by the voice of the
Machinery Show.
• Each story is limited to three minutes in length.
• Travel and accommodations for up to two people
are in addition to the package price.
Successful Farming
Radio Magazine
T
®
Demographic Coverage For The Successful
Farming Radio Magazine Network
he Successful Farming
Radio Magazine airs
every weekday on 132 farm
radio stations in the Midwest.
The show is based on the
latest stories from Successful
Farming magazine and Agriculture.com.
®
®
If your company has a new product to
announce, please contact Darrell Anderson
of Successful Farming Radio Magazine at
[email protected].
For advertising information, please contact
Mike Elbe at [email protected].
®
Number of farms.................................................... 746,618
Cropland acres.................................................210,228,298
Production expenses...............................$95,223,227,000
Number of cattle/calves....................................42,909,886
Number of dairy cows........................................2,401,844
Number of hogs/pigs...................................... 106,710,956
Corn acres..........................................................55,331,725
Soybean acres...................................................35,880,724
Wheat acres.......................................................32,481,173
Forage acres....................................................... 23,469,114
Total farms 500-999 acres....................................... 76,246
Total farms 1,000+ acres.........................................90,304
Total market value of
agricultural products sold................. $119,678,707,000
As of 9/13. Census of Agriculture
Includes only counties with 90% geographic coverage
The Successful Farming Radio Magazine Coverage Map
®
132 stations as of 6/2014
To learn more, contact your Successful Farming® sales executive
or Josh Riessen at 515-284-2214 or [email protected].
10.6.14