QUEER LOUNGE TORONTO SEPTEMBER

QUEER LOUNGE TORONTO
SEPTEMBER 9 -11, 2006
the hub
for queer and
queer-friendly
film festival
attendees
www.queerlounge.org
Ellen Huang, Executive Director
Kellie Dancho, Sponsorship Director
Queer Lounge Brochure - Toronto
COVER
Version: 5-5-06
323-663-6016
213-925-4753
323-578-9667 mobile
ellen @ queerlounge.org
sponsorship @ queerlounge.org
DEFINITION
queer noun (kwîr) Homosexual, or, a
A Lounge With a Mission
lesbian, gay man, bisexual or transgendered
(LGBT) person.
OUR MISSION: Queer Lounge® – a Los Angeles based non-profit 501(c)3
organization – establishes a venue for gay and gay-friendly festival-goers with
educational panels, hospitality services and events that facilitate a greater public
awareness of queer film at the most prestigious mainstream film festivals in
the world. Queer Lounge at film festivals can provide:
• A CENTRAL HUB
A central meeting point for queer and queer-friendly film professionals
and festival-goers to network.
• A ONESTOP INFO SHOP
A forum to create awareness of festival films that portray queer people
in a positive and diverse light.
• AN EVENT SPACE
A location for educational panels, press conferences and discussions on topics
of importance to queer and queer-friendly festival attendees. A gathering and
event space for parties and mixers where guests can be entertained while
feeling comfortable and free from judgment.
Director Alice Wu and Joan Chen at a
Queer Lounge panel
“
In contrast to that generally brutish
Most significantly
Queer Lounge strengthens
the bridge between the
queer community and
those in the mainstream
towards a positive
transformation of
both worlds
Queer Lounge panel audience
QUEER LOUNGE SANCTIONED BY TORONTO INTERNATIONAL
FILM FESTIVAL GROUP AS A “TIFF EXTRA”
Queer Lounge happening during the Toronto International Film
Festival® (TIFF) will be active from September 9 to September 11,
2006 and will be located in the fashionable Yorkville area – the
heart of Festival industry activities. Queer Lounge is recognized by Toronto
International Film Festival Group® as a “TIFF Extra”– a community partner to
the official Festival events that are organized and executed by TIFFG.
who swho tyranny
for the first time ever an
enterprising team
opened an allinclusive
Queer Lounge for filmmakers
and festivalgoers that
dished up panels daily
filmmaker talks and
a mixer every evening
San Francisco Chronicle
“
Let s face it Queer
”
Lounge
most consistently
worthwhile space
was the
to make a (nearly)
daily appearance”
Green Cine Daily
TORONTO INTERNATIONAL FILM FESTIVAL: Toronto International Film Festival® (TIFF)
is widely considered the premier film festival in North America. With overall admissions
over 330,000 people, TIFF is the world’s largest public film festival and screens more than
300 films in downtown Toronto venues and theaters in the opulent Bay/Bloor district
Acknowledged by Variety as “the Festival, second only to Cannes in terms of high-profile
pics, stars and market activity,” the Festival’s impact on awards season is immense. Studios
often begin the “Oscar-buzz” for their films at TIFF, and premieres such as Brokeback
Mountain, Capote, and Walk the Line in 2005, for example, all went on to win Oscars.™
® Toronto International Film Festival is a registered trade-mark of Toronto International Film Festival Inc.
Queer Lounge Brochure - Toronto
page 1 MISSION
Version: 5-15-06
Philip Seymour Hoffman & Director Bennett Miller
attend 2005 Toronto International Film Festival
premiere of Capote.
DEFINITION
lounge noun (lounj) A public room
How toLounge
where one can sit or recline comfortably.
QUEER LOUNGE EVENTS HAPPENING DURING TORONTO
INTERNATIONAL FILM FESTIVAL®
Scheduled from September to :
INDUSTRY BRUNCH – VIP only
* An exclusive, invitation-only industry brunch celebrating queer-interest Festival films
* Invitees will include Canadian and international filmmakers, talent, press and
executives in entertainment
CONCERT EVENT & AFTERPARTY – VIP only
* Exclusive, invitation-only concert event featuring top-name musical talent
* High-profile, large venue in Yorkville
* Event will include Red Carpet arrivals and Press Line
* Exclusive VIP Room furnished in a hip lounge atmosphere
* Post-concert VIP cocktail party
of invitees will include entertainment industry, celebrity, press
* Hundreds
and sponsor-guests
Liz Phair performs on the Queer Lounge stage
PANELS – Open to the public
* Informative panel discussions with queer and queer-friendly filmmakers and
*
other film professionals
Guests will include filmmakers, talent and crew of queer-interest Festival films
Topics will range from discussions about specific Festival films to issues important
to the LGBT community and filmmaking
GLAAD Press Conference
THE OFFICIAL QUEER LOUNGE FILM GUIDE – Distributed to the public
* A must-have guide with at-a-glance listings of Festival films of queer-interest
* Includes sponsors and Queer Lounge programs and panels
* Queer Lounge media partners and local outlets in Toronto will be distribution
points for thousands of Queer Lounge Film Guides
Director Gus Van Sant at a Queer Lounge panel
SPONSOR
PRESS HIT
“The private VIP lounges were
designed by BARCLAY BUTERA
black and white leathers textures
and Flokatiinspired carpets
photographs of old Hollywood
(and ) the white animalhorned
chandeliers all donated and
auctioned off to benefit
Queer Lounge”
– New York Blade Feb (Blade media properties generate
million LGBT readers monthly )
Queer Lounge in Park City furnished by Barclay Butera Home
Queer Lounge Brochure - Toronto
page 2 HOW TO LOUNGE
Version: 5-5-06
DEFINITION
established adj. (e-stab’leshd)
Lounge: A History
Demographics
Accepted, set up, brought about,
grounded.
Queer Lounge, founded by Executive Director Ellen Huang in 2004 at the film
festivals of Park City, Utah, has grown very quickly to become an institution
and an important aspect of the film festival experience. The multi-room Queer
Lounge with adjacent "hospitality" and "event" spaces (totaling 6,000 sq. ft
in its Park City location), is centrally located in a high foot-traffic area.
STATISTICS FROM QUEER LOUNGE:
Since its inception, Queer Lounge has doubled its attendance.
2004 Queer Lounge attendance: 4,000 people
2006 Queer Lounge attendance: 8,000 people
*Statistics from Queer Lounge in Park City, Utah during the Sundance Film Festival.
Sundance’s average attendance is approximately 38,000 people per year.
Tony-winning director George C. Wolfe and editor
Brian Cates of Lackawanna Blues
FACTS AND FIGURES ON QUEER LOUNGE ATTENDEES:
AGE
GENDER
18-24 ..............................14%
25-34 ..............................34%
35-44 ..............................34%
45-54 ..............................16%
55 and older ....................2%
Male .............................58%
Female .........................42%
High school graduate .....10%
Some college ...................27%
Undergraduate degree ...38%
Postgraduate degree ......25%
“ doesn't have a
negative
connotation
anymore Now
INCOME
EDUCATION
The word ‘queer’
Under $25,000 .............16%
$25,000 - $50,000 ........25%
$50,001 - $75,000 ........22%
$75,001 - $100,000 .......3%
$100,001 and over .......24%
when you hear
‘queer’
you think
of style taste
and class
”
– Honey Labrador star of
“Bravo’s Queer Eye for the Straight Girl”
SPONSOR
PRESS HIT
“Paris Hilton Alan Cumming
and the extremely gayfriendly
Jenny McCarthy all worked
the red carpet before scurrying
out of the cold and into the
ABSOLUTwarmed confines of
the VIP Parties… at the always
happening Queer Lounge”
– PlanetOutcom: Jan ;
million LGBT subscribers
Actresses of D.E.B.S. promote
their film at Queer Lounge
Queer Lounge Brochure - Toronto
page 3 HISTORY & DEMOGRAPHICS
Version: 4-1-06
Patrons of Queer Lounge
DEFINITION
cutting edge noun (kut˘ ˘ing ej)˘
Lounge in the News
The position of greatest achievement or
importance; the forefront.
Queer Lounge has quickly become a recognized brand on the film festival
circuit. Press impressions following the 2006 Sundance Film Festival topped
400 million – solidifying the Lounge’s stature as the “must visit” destination
at the world’s top film festivals.
MEDIA OUTLETS
(GAY AND MAINSTREAM )
COVERING QUEER LOUNGE
Queer Lounge’s brand supersedes the attendees of film festivals. With press
coverage in both gay and mainstream media, Queer Lounge's trademark
now stands for smart, connected, hip, energetic, and cutting edge.
NATIONAL BROADCAST MEDIA COVERED QUEER LOUNGE
20 million viewers
23 million viewers
25 million viewers
MAJOR GAY AND LESBIAN MEDIA COVERED QUEER LOUNGE
Planetout.com & Gay.com
4 million subscribers/month
Advocate
Out Magazine
Out Traveler
(parent co: PlanetOut Partners)
Gaymonkey.com
1.3 million visitors /month
365Gay.com
Gaywired.com
LesbiaNation.com
(parent co: HIMCorp)
Instinct Magazine
200,000 readership/month
OutinAmerica.com Cities
600,000 subscribers/month
LOGO
PlanetOut.com
Instinct
Advocate
Q Television
Starz/Encore
Sundance Channel
USA Today
London Observer
Rolling Stone
Chicago Sun-Times
Los Angeles Times
theenvelope.com
Yahoo! Movies
MSN News
San Francisco Chronicle
Hollywood Reporter
Daily Variety
NPR
Fox News
The Salt Lake Tribune
IndieWire
HereTV
Curve
Girlfriends
Passport Magazine
Frontiers
Go NYC
Salt Lake Metro
H/X Magazine
Out Magazine
Out Traveler
Gaymonkey.com
BBC
AOL Gay
WHAT THE MEDIA IS SAYING ABOUT QUEER LOUNGE
“Queer Lounge is a
smash hit backing up
its mission to
queer filmmakers with
fellowship by day and
hotandcold running
queer parties
every night”
-- Advocate.com
(2 million pageviews monthly)
Queer Lounge Brochure - Toronto
page 4 LOUNGE IN THE NEWS
Version: 4-26-06
“The Queer Lounge next to the
Sundance Box Office…
had plenty
to celebrate”
-- Rolling Stone Magazine,
Feb. 23, 2006
(4 million readers & 2.5 million
online monthly)
“And the Queer Lounge
located in Park City’s
Gateway Center has
become ground zero
for all the activity
surrounding the
[gay] films”
-- Hollywood Reporter, Jan 26, 2006
(90,000 daily readers); and Reuters
(58 million pageviews monthly)
DEFINITION
˘ ˘ - ) The quality
celebrity noun (s -leb´ri-te
e
of being widely honored and acclaimed.
Celebrity Lounge
Queer Lounge has quickly established itself as the destination for celebrity
festival attendees. With its VIP events and concerts, central location, and wellequipped facilities, the Lounge is hands-down the place to see and be seen.
QUEER LOUNGE VIP ATTENDEES:
Naomi Watts (The Ring)
Toni Collette (The Hours)
Nick Nolte (48 Hours)
Paris Hilton (The Simple Life)
Alan Cumming (X-Men 2)
Jared Leto (Alexander)
Anne Heche (Wag the Dog)
Armistead Maupin (Tales of the City)
Tom Arnold (Roseanne)
Jenny Shimizu (Foxfire)
Sting (The Police)
Gwyneth Paltrow (Shakespeare in Love)
Dave Matthews (Dave Matthews Band)
Liz Phair
Nick Cave
Jenny McCarthy (MTV)
Jane Krakowski (Ally McBeal)
Reiken Lehmkhul (Amazing Race)
Kevin Smith (Clerks)
Joan Chen (The Last Emperor)
Pamela Anderson (BayWatch)
Neve Campbell (Party of 5)
Timothy Hutton (Ordinary People)
Stephen Dorff (Blade)
Gus Van Sant (Good Will Hunting)
Mandy Moore (Saved!)
Benjamin McKenzie (The OC)
Erika Christensen (Swimfan)
Michael Rapaport (Mighty Aphrodite)
Andre 3000 (Outkast)
Macauley Culkin (Home Alone)
Don Roos (Opposite of Sex)
John Cameron Mitchell
Pamela Anderson heads into
a Queer Lounge party
Chapelle's
lton at David La
Paris & Nicky Hi
ge
un
Lo
r
ee
Qu
at
RIZE party
Robert Gan
t
of Queer as
Folk
kuhl
Reichen Lehm
Race
g
in
az
m
A
e
of Th
Toni Collette
lkin
Macauley Cu
(Hedwig and the Angry Inch)
Guinevere Turner (The L Word)
Steve Buscemi (Ghost World)
Honey Labrador
(Queer Eye for the Straight Girl)
Band members of
Cake
Craig Lucas (Longtime Companion)
Robert Gant (Queer as Folk)
Chad Allen
Jenny Shimizu DJs
a Queer Lounge party
(Dr. Quinn Medicine Woman
Jordana Brewster
Princess Diaries’
Heather
Matarazzo
(The Fast and the Furious)
Patrick Fugit (Almost Famous, Saved)
Heather Matarazzo
(Princess Diaries)
Jena Malone
(Step Mom)
Anne Heche
Queer Lounge Brochure - Toronto
page 5 CELEBRITY LOUNGE
Version: 4-1-06
Nick Nolte
and Timoth
y Hutton
DEFINITION
--- ni-te)
˘ community noun (k -myoo’
e
Today’s Queer Market
A group of people having common interests;
sharing participation, fellowship.
Queer Lounge reaches an extremely important demographic segment of
the population. Gays and lesbians are a highly desirable market because of
their greater disposable income and brand loyalty. They are “early adopters”
of new trends in the technology, fashion and lifestyle categories, and those
who attend the Toronto International Film Festival® are a perfect example
of this consumer.
THE HARD FACTS: CANADIAN GAY/LESBIAN CONSUMERS
• $75.5 billion community spending power
• $72,800 average queer household income
(vs. $47,600 national average)
Gift bag items
• 55% have a college or graduate degree (vs. 30% Canadian average)
• 18.3 hours per week spent on the Internet
(vs. 11.6 hours Canadian average)
• 49% own their own home
• 57% are decision-makers in either professional or management roles
• 89% have at least one credit card
• 80% will invest in at least one financial product or service
(i.e. mutual funds, stocks, bonds)
THE FUN FACTS
• 94% are more likely to purchase a product or service
marketed directly to them
Nick Cave autographs an
Absolut Vodka bottle
Gift bag
• 46% describe themselves as trendsetters
• 36% are usually the first people to buy new products
• 1 out of 5 intend to purchase a new cell phone
• 1 out of 10 intend to buy a new car
• 3.9 average vacations last year
• 2.1 average trips to the U.S. per year
• 1.3 average trips outside North America per year
• 2.8 DVD and video rentals per person per month
• 3 average trips to the bars per person per month
• 54% plan to buy vitamins and other health & wellness products
* Statistics from a survey conducted by Ipsos-Reid on readers of Xtra, a gay-lesbian publication circulated
in Toronto, Vancouver and Ottawa
Queer Lounge national ads in the
U.S. & Canada include our sponsors
SPONSOR
PRESS HIT
“In the past [Queer Lounge’s]
parties have attracted celebrities
from Naomi Watts to Paris Hilton
and with sponsors like ABSOLUT
VODKA INTEL Q TELEVISION
BUD LIGHT and VOLKSWAGEN
the buzz factor is continually high”
– Go NYC Feb issue; LGBT
readership NY NJ CT
Homos Away From Home party
Queer Lounge Brochure - Toronto
page 6 TODAY’S QUEER MARKET
Version: 4-25-06
DEFINITION
smart adj (smärt) Sound judgment
Why Queer Lounge? Why Now?
and rationality.
QUEER LOUNGE IS…
•A
NonProfit Organization supporting queer film and
queer filmmakers.
•A
MultipleDay Event. Few worldwide events offer a span of days
to market to the valuable queer demographic.
•A
Recognizable Brand that has generated over 400 Million Press
Impressions in the past year alone.
• A consistent draw of
Celebrity Attendees of film festivals, offering
opportunities for product endorsement.
•A
Brazilian Girls on the Volkswagen sponsored-stage
Catalyst To The Gay Press, with over 100 journalists utilizing
services offered by Queer Lounge.
A SPONSORSHIP OF QUEER LOUNGE UNDERLINES YOUR
COMPANY’S COMMITMENT TO THIS COMMUNITY AND PROVIDES
MYRIAD BENEFITS INCLUDING:
* Marketing Benefits through logo placement and association
with the Queer Lounge brand
* Significant reach through Queer Lounge’s marketing and
publicity strategies
for industry exclusivity in your association with
* Opportunities
Queer Lounge
John Cameron Mitchell of Hedwig and The Angry
Inch at a Queer Lounge party sponsored by
Absolut Vodka
* Crosspromotions of your company’s products and services
* Access to the Queer Lounge team to leverage your sponsorship
A strong mission
A proven track record
A recognized brand
A destination
Patrons use HP computers
Representative of Wolfe Video, Withoutabox.com
and Netflix participate in a Queer Lounge panel
Photos by Sunny Bak, Grant Peterson, Jenn Kennedy, Michael Posner Layout: Beverly Lorenc
© copyright 2004 Queer Lounge. Queer Lounge logo and design are trademarks of Queer Lounge, Inc.
Queer Lounge is not legally affiliated with the Sundance or Toronto International Film Festivals®
Queer Lounge Brochure - Toronto
page 7 WHY QUEER LOUNGE?
Version: 5-5-06