NANTAHALA OUTDOOR CENTER

NANTAHALA
OUTDOOR
CENTER
APRIL 18, 2016 | RALEIGH, NORTH CAROLINA
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-1-
Summer of 1995
Summer of 2015
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-2-
NANTAHALA OUTDOOR CENTER IS A 43 YEAR-OLD LEADERSHIP BRAND
IN A GROWING OUTDOOR INDUSTRY WITH FAVORABLE TRENDS
•  Founded in 1972, NOC is the largest outfitter in the
world, hosting over one million guests annually
NOC of the 1970s
•  Over 120 unique adventure itineraries at locations
operating in ten national forests and national parks,
plus overseas adventure travel
•  NOC employs approximately 1,000 people and is
the largest private employer in both Swain County,
North Carolina and Polk County, Tennessee
•  Three outdoor retail LEED-certified flagship stores
and seven additional retail storefronts at NOC
adventure centers around the southeastern US
NOC of Today
•  Host over 30 annual events in numerous outdoor
disciplines, from national and world championships
to community outreach events and citizens races
•  Staff and former staff include 22 Olympians,
including two Gold Medalists and numerous
national champions and elite athletes
•  The annual economic impact of NOC on the
Nantahala alone is estimated to be $48 million
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-3-
OUR WESSER RESORT IS NOC’S ADVENTURE HEADQUARTERS AT THE
INTERSECTION OF THE APPALACHIAN TRAIL AND THE NANTAHALA RIVER
•  450 acres of outdoor activities
surrounded on all sides by the
Nantahala National Forest
•  Four retail stores, three
restaurants, lodging for 200 with
expansion plans to 500
•  Site of the 2013 World Freestyle
Kayaking Championships
•  Terminus of the Great Smoky
Mountains Railroad
•  LEED Gold Outfitter’s Store
•  Three separate aerial tours
•  Nine miles of bike trails, and
Lake Fontana frontage for lake
tours and stand-up paddling
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-4-
IMAGES OF THE WESSER CAMPUS, ACTIVITIES, AND FACILITIES
Three Restaurants
400 Acres of Bike Trails
Nantahala River Rafting
Four Retail Stores
Lodging & Cabins
Three Zip Adventures
Scenic Railway
Appalachian Trail
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
SUP on Lake Fontana
-5-
NOC’S GATLINBURG ADVENTURE CENTER DEMONSTRATES NOC’S
UNIQUE FUSION BETWEEN OUTFITTING AND RETAILING
•  18,000 square feet, opened in 2009 | 400,000+ annual visitors
•  Largest retail footprint in the city of Gatlinburg, Tennessee
•  Recognized as one of the nation’s premiere outdoor stores
•  Concierge for over 30 NOC outdoor activities in the Smokies
•  At entrance of Great Smoky Mountains National Park
•  LEED Silver, the first LEED project in the Smokies
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-6-
THE NOC OCOEE RETREAT CENTER AT THE NATION’S MOST POPULAR
WHITEWATER RIVER IS A MAJOR HUB FOR YOUTH AND GROUPS
•  300 acres near
Cleveland, Tennessee
•  Largest private
employer in Polk Co.
•  Accommodations for
600 in cabins, lodges,
and bunkhouses
•  Group dining hall and
meeting facilities
•  Activities include:
•  Ocoee River rafting
•  Water park
•  Aerial adventure park
•  Mountain biking
•  Adventure race
•  Paintball
•  Rock climbing wall
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
•  50,000 annual visitors
-7-
NOC ASHEVILLE OUTDOOR CENTER IS A UNIQUE COLLABORATION
WITH THE GROVE PARK INN
•  NOC outdoor adventure concierge and retail store located
within the historic Grove Park Inn Resort & Spa
•  Opened in 2011, over 500,000 visitors per year
•  Premium outdoor retail with leading brands such as Patagonia
•  Integrated adventure concierge, offering over 25 adventures in
the Blue Ridge and Great Smoky Mountains
•  First LEED-certified retail store in Asheville
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-8-
ADDITIONAL RIVERS, WILD & SCENIC TRIPS, AND ADVENTURE TRAVEL
Wild & Scenic Chattooga River
From Top to Bottom:
Nolichucky, French Broad,
Cheoah, Pigeon
Sea Kayaking in Ecuador
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
Week of Rivers in Chile
-9-
NOC HOSTS OVER 30 EVENTS PER YEAR, FROM WORLD
CHAMPIONSHIPS TO COMMUNITY RACES AND FESTIVALS
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-10-
WE ENJOY A WIDE GEOGRAPHIC BRAND REACH AND INTENSE LOYALTY
Dollywood
305,559
NOC
255,034
Georgia Aquarium
249,269
Biltmore
136,399
Ripley's Aquarium
86,253
Grove Park Inn
81,943
0
50,000
100,000
Nantahala Outdoor Center
150,000
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
200,000
250,000
300,000
350,000
-11-
NOC’S LEADERSHIP BRAND IS FREQUENTLY ACCLAIMED
IN LEADING NATIONAL MEDIA OUTLETS
“One of the Best Outfitters on Earth”
“The Best Place to Learn”
“Nation’s Premiere Paddling School”
“The Country’s Top Paddling School”
“Best Place on the Appalachian Trail”
“Number One Vacation with a Splash”
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-12-
Our mission Reconnect families
with their outdoor
inheritance
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-13-
CHANGING FACE OF YOUTH PARTICIPATION IN THE OUTDOORS
Source: Outdoor Foundation /
Outdoor Participation Report 2014
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-14-
CHANGING FACE OF YOUTH PARTICIPATION IN THE OUTDOORS
Source: Outdoor Foundation /
Outdoor Participation Report 2014
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-15-
CHANGING FACE OF YOUTH PARTICIPATION IN THE OUTDOORS
Source: Outdoor Foundation /
Outdoor Participation Report 2014
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-16-
NOC’S CHATTAHOOCHEE ADVENTURE CENTER
•  Collaboration with Chattahoochee National Recreation Area
•  Two adventure centers – Powers Island and Johnson Ferry
•  Affordable, close-to-home outdoor recreation destination
•  Services include: raft and tube rentals, SUP, paddling
instruction, guided rafting, educational trips, kayak fishing, etc
•  Community partners include BSA & Chatt Riverkeeper
•  Upcoming 2016 National Park Service Centennial
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-17-
Q&A AND CONTACT INFO
Sutton Bacon, CEO
Nantahala Outdoor Center
828-488-7251 | [email protected]
Facebook, Twitter, and Linkedin
Nantahala Outdoor Center
PROPRIETARY AND CONFIDENTIAL – NOT FOR DISTRIBUTION
-18-