Rate Card 2015 - Spiegel-QC

Rate Card 2015
No. 69, valid from 1st January 2015
www.spiegel-qc.de
Rate card 69, valid from 1st January 2015
1
Magazine profile
5
Advertisement rates and sizes
2
Details of publisher
6
Split run
3
Basic rates, discounts and
technical base data
7
Loose inserts, stitched-in inserts,
glued-on inserts
4
Closing dates
8
The digital SPIEGEL
1
Magazine profile
Rate card 69, valid from 1st January 2015
DER SPIEGEL – the German news magazine
In Germany, DER SPIEGEL is justifiably considered to be synonymous
with “investigative journalism”. The way in which the material is
researched and the readers informed, this is what distinguishes it
from all other media in the country.
DER SPIEGEL is characterised by its in-depth information, sound
research and reliable quality. The main emphasis of the magazine
is on events affect­ing politics and society.
The key points of the modern SPIEGEL concept are:
• more background information
• a balanced mixture of short and long articles
• authors’ pieces stating pertinent points of view
• initiation of discussion forums
• in-depth treatment of the cover topic
• reader-friendly layout
DER SPIEGEL not only reaches its core target group with great
accuracy, but also achieves maximum coverage in many target
groups of marketing relevance: highly edu­cated people in senior
occupations and with purchasing power that makes refined
consumer behaviour possible.
The magazine’s unique concept and excellent journalistic reputation­
are reflected in the assessment of SPIEGEL readers. They confirm­
that SPIEGEL journalists have succeeded in developing an
­unmistakable style.
2
Details of publisher
Rate card 69, valid from 1st January 2015
Published by SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG
Address Ericusspitze 1, 20457 Hamburg/Germany
P.O.  Box  11 04 13,  20404  Hamburg/Germany
Telephone, fax and e-mail
See representatives/last page
Internet www.spiegel-qc.de
Bank Commerzbank AG, Hamburg, A/c 6 181 986,
Sort Code 200 400 00
Value added
tax numberDE118922410
Terms
Accounts are due on publication day, or by
special agreement within 30 days from the date
of publication. A prepayment 2 % discount is
allowed if the invoice amount is credited to the
publisher’s account not later than publication
day and if no earlier invoices are due.
General Terms
of Business
Advertisement orders will be processed
exclusively in accordance with the
publisher’s General Terms of Business.
See www.spiegel-qc.de
Technical
specifications
The current and binding specifications can be
found on www.duon-portal.de
Delivery of
printing material
Please find our valid technical specifications
at www.duon-portal.de/info. Upload your ad
material at www.duon-portal.de/jobs
BIC COBADEHHXXX
IBAN DE23 2004 0000 0618 1986 00
Frequency Weekly (see closing dates/point 4)
Publication day Saturday (subject to alterations)
The information contained in this rate card is subject to change
during the course of the year. A currently binding rate card can be
found under www.spiegel-qc.de
PZN 528 956
Updated April 2015
Support is available at:
[email protected] or
by phone +49 40 374117-50
3
Basic rates, discounts and technical base data
Rate card 69, valid from 1st January 2015
Guaranteed paid circulation
Basic rates
800,000 copies
Process
Total print run: Offset
Split run: Offset
Further details on www.duon-portal.de
Binding
Wire-stitching
Support
printing material
www.duon-portal.de
[email protected]
Phone+49 40 374117-50
or ask the production department
Phone+49 40 3007-2467
Fax +49 40 3007-852467
Person
in charge
Andrea Sielfeld
Phone +49 40 3007-2543
[email protected]
1/1 page coloured / b/w
Rate zone 1
01.01.–28.02.15
01.06.–31.08.15
€ 60,864
Rate zone 2
01.03.–31.05.15
01.09.–31.12.15
€ 66,706
Ø Average rate
€ 64,272
Ø = average rates for the whole year, weighted on the basis of
calendar months and, where appropriate, rounded for presentation
reasons. These rates cannot be booked.
The allocation of an issue to a rate zone depends on the first
day of sale of the issue concerned.
For premium position rate see advertisement rates/point 5.
Discounts
Volume discount
3 pages
3 %
6 pages
6 %
9 pages
9 %
12 pages 12 %
The SPIEGEL discount (total circulation) may be applied to bookings
in SPIEGEL SPECIAL, SPIEGEL WISSEN and SPIEGEL GESCHICHTE
during the same contract year.
4
Closing dates
Rate zone 1
January, February,
June, July, August
Rate zone 2
March, April, May,
September, October,
November, December
Rate zone 1
January, February,
June, July, August
Rate card 69, valid from 1st January 2015
Closing date
for advertisements and copy,
and last day for cancellation
No.
Publication date
02/15
03/15
04/15
05/15
06/15
07/15
08/15
09/15
10/15
05.01.15
10.01.15
17.01.15
24.01.15
31.01.15
07.02.15
14.02.15
21.02.15
28.02.15
17.12.14
22.12.14
29.12.14
05.01.15
12.01.15
19.01.15
26.01.15
02.02.15
09.02.15
11/15
12/15
13/15
14/15
15/15
16/15
17/15
18/15
19/15
20/15
21/15
22/15
23/15
07.03.15
14.03.15
21.03.15
28.03.15
04.04.15
11.04.15
18.04.15
25.04.15
02.05.15
09.05.15
16.05.15
23.05.15
30.05.15
13.02.15
23.02.15
02.03.15
09.03.15
16.03.15
23.03.15
30.03.15
02.04.15
13.04.15
20.04.15
27.04.15
04.05.15
11.05.15
24/15
25/15
26/15
27/15
06.06.15
13.06.15
20.06.15
27.06.15
18.05.15
22.05.15
01.06.15
08.06.15
The deadline for advertisements and cancellations is one week earlier for cover pages and placements subject to a surcharge.
Subject to alterations.
4
Closing dates
Rate zone 1
January, February,
June, July, August
Rate zone 2
March, April, May,
September, October,
November, December
Rate card 69, valid from 1st January 2015
Closing date
for advertisements and copy,
and last day for cancellation
No.
Publication date
28/15
29/15
30/15
31/15
32/15
33/15
34/15
35/15
36/15
04.07.15
11.07.15
18.07.15
25.07.15
01.08.15
08.08.15
14.08.15
22.08.15
29.08.15
15.06.15
22.06.15
29.06.15
06.07.15
13.07.15
20.07.15
24.07.15
03.08.15
10.08.15
37/15
38/15
39/15
40/15
41/15
42/15
43/15
44/15
45/15
46/15
47/15
48/15
49/15
50/15
51/15
52/15
53/15
05.09.15
12.09.15
19.09.15
26.09.15
02.10.15
10.10.15
17.10.15
24.10.15
31.10.15
07.11.15
14.11.15
21.11.15
28.11.15
05.12.15
12.12.15
19.12.15
24.12.15
17.08.15
24.08.15
31.08.15
07.09.15
11.09.15
21.09.15
28.09.15
05.10.15
12.10.15
19.10.15
26.10.15
02.11.15
09.11.15
16.11.15
23.11.15
30.11.15
04.12.15
The deadline for advertisements and cancellations is one week earlier for cover pages and placements subject to a surcharge.
Subject to alterations.
5
Advertisement rates
Rate card 69, valid from 1st January 2015
Gross rates in Euro
Standard sizes
Rate zone 1
01.01.–28.02.15
01.06.–31.08.15
All colours / b / w
Rate zone 2
01.03.–31.05.15
01.09.–31.12.15
All colours / b / w
All colours / b / w
Ø
2/1
1/1
1/1
2/1
1/1
1/3
1/3
page, 2 cover page + page 3
page, 2nd cover page
page, 4th cover page
page, 1st 2/1 page inside
page, 1st 1/1 right hand page inside
page, 1/3 next to editorial
page, 1st page next to letter to the editor
170,906
70,602
73,645
133,901
68,776
31,771
30,950
187,311
77,379
80,714
146,753
75,378
34,821
33,920
180,476
74,555
77,769
141,398
72,627
33,550
32,683
2/1
1/1
3/6
2/3
1/2
1/3
1/3
1/4
1/6
page
page
junior page2
page
page, across
page, corner ad2
page, s/col or across
page, across
page, s/col1 or across
121,728
60,864
45,039
45,039
38,649
35,606
27,389
22,824
16,230
133,412
66,706
49,362
49,362
42,358
39,023
30,018
25,015
17,788
128,544
64,272
47,561
47,561
40,813
37,599
28,923
24,102
17,139
nd
1 Complemented
by external advertisement to 1/3 or 2/3 page. 2 For technical reasons the number per issue is limited. 3 Surcharge for solus positioning 10%.
Additional sizes upon request. Ad combination 5 % surcharge for two or more consecutive fractional page ads.
Ø These rates cannot be booked
Last-Minute Offer
You want to place an ad just before printing? Call us, we make it possible! Tel. +49 40 3007-2474
5
Standard sizes
Rate card 69, valid from 1st January 2015
S: Type area (width x depth)
A: Trim size (width x depth)
Trimming allowances can be
found on www.duon-portal.de
2/1 page
S: 400 x 259 mm
A: 424 x 280 mm
1/3 page, s/col
S: 60 x 259 mm
A: 72 x 280 mm
1/3 page, corner ad
S: 124 x 128 mm
A: 136 x 137 mm
1/1 page
S: 188 x 259 mm
A: 212 x 280 mm
2/3 page
S: 124 x 259 mm
A: 136 x 280 mm
1/2 page, across
S: 188 x 128 mm
A: 212 x 137 mm
3/6 page, junior page
S: 124 x 173 mm
A: 136 x 181 mm
1/3 page, across
S: 188 x 84 mm
A: 212 x 93 mm
1/4 page, across
S: 188 x 62 mm
A: 212 x 71 mm
1/6 page, d/col*
S: 124 x 62 mm
A: –
1/6 page, s/col*
S: 60 x 128 mm
A: –
* The format is complemented by external advertisements of 1/3 or 2/3 page.
6
Split run
Rate card 69, valid from 1st January 2015
Advertisement options
For technical reasons, only four 1/1 pages per issue are possible.
Please see next page for dates.
Glued-on inserts
Upon request.
Circulation
Circulation includes single copy sales and subscriptions.
Position
No position guarantees can be given.
Discounts
Quantity discounts for split run orders
3 pages
3 %
9 pages
9%
6 pages
6 %
12 pages
12 %
Discounting is separate for each split run region.
Advertisers, who also book in DER SPIEGEL (total print run) during
contract year may apply their discount to the split run advertisements.
Technical data
Printing proces
Offset printing
Printing material www.duon-portal.de
The distribution areas may differ slightly from the Nielsen areas.
Right of deferment
Dates of publication can be deferred following consultation with
the agencies and clients.
Distribution areas
Print run*
Net paid circulation*
Nielsen 1
Nielsen 2
Nielsen 3 a
Nielsen 3 b
Nielsen 4
Nielsen 5
Nielsen 6, 7
Nielsen 5, 6, 7
In-flight copies
167,000
171,000
121,000
115,000
128,000
52,000
63,000
115,000
80,000
154,378
155,025
111,356
108,638
119,251
52,264
60,394
112,658
79,880
Ø = Average rate, see point 3
Further information on split run ads is available at www.spiegel-qc.de
Rate for 1/1 page
in Euro
All colours
Rate zone 1
01.01.–28.02.15
01.06.–31.08.15
€
€
€
€
€
€
€
€
€
15,200
15,700
12,500
12,500
12,900
  9,900
  9,700
14,100
10,700
Ø
Rate for 1/1 page
in Euro
All colours
Rate zone 2
01.03.–31.05.15
01.09.–31.12.15
€
€
€
€
€
€
€
€
€
16,050
16,700
13,100
13,550
14,000
10,800
10,500
14,600
11,900
€
€
€
€
€
€
€
€
€
15,696
16,283
12,850
13,113
13,542
10,425
10,167
14,392
11,400
* 2nd Quarter 2014
6
Split run
Rate card 69, valid from 1st January 2015
No.
Publication date
Closing date for
advertisement
and cancellations
Closing date for
printing material
Rate zone 1
January, February,
June, July, August
2/15
4/15
6/15
8/15
10/15
05.01.15
17.01.15
31.01.15
14.02.15
28.02.15
03.12.14
15.12.14
29.12.14
12.01.15
26.01.15
10.12.14
22.12.14
05.01.15
19.01.15
02.02.15
Rate zone 2
March, April, May,
September, October,
November, December
12/15
14/15
16/15
18/15
20/15
22/15
14.03.15
28.03.15
11.04.15
25.04.15
09.05.15
23.05.15
09.02.15
23.02.15
09.03.15
23.03.15
02.04.15
20.04.15
13.02.15
02.03.15
16.03.15
30.03.15
09.04.15
27.04.15
Rate zone 1
January, February,
June, July, August
24/15
26/15
28/15
30/15
32/15
34/15
36/15
06.06.15
20.06.15
04.07.15
18.07.15
01.08.15
14.08.15
29.08.15
04.05.15
18.05.15
01.06.15
15.06.15
29.06.15
10.07.15
27.07.15
11.05.15
22.05.15
08.06.15
22.06.15
06.07.15
17.07.15
03.08.15
Rate zone 2
March, April, May,
September, October,
November, December
38/15
40/15
42/15
44/15
46/15
48/15
50/15
52/15
12.09.15
26.09.15
10.10.15
24.10.15
07.11.15
21.11.15
05.12.15
19.12.15
10.08.15
24.08.15
07.09.15
21.09.15
05.10.15
19.10.15
02.11.15
16.11.15
17.08.15
31.08.15
14.09.15
28.09.15
12.10.15
26.10.15
09.11.15
23.11.15
Subject to alterations.
7
Loose inserts, stitched-in inserts, glued-on inserts
Rate card 69, valid from 1st January 2015
Loose inserts
Loose inserts are printed matter
enclosed in the magazine.
Stitched-in inserts
Stitched-in inserts are printed matter/
brochures which are firmly fixed to the
magazine. Stitched-in inserts which, due
to their design, are not recognisable as
advertising must be marked with the
word “ANZEIGE” in 8-point semibold print.
Glued-on inserts
Glued-on inserts are postcards and
other printed matter which are glued on
to a basic advertisement so that they
can be removed and used by interested
parties.
Rate per thousand copies
Extra weight on request.
Rate per thousand copies
Stitched-in inserts with a different
volume on request.
Rate per thousand copies
Samples and glued-on inserts of a
higher weight on request.
Without
subscription
Subscription*
Without
subscription
Subscription*
Without
subscription
Subscription*
Rate zone 1
01.01.–28.02.15
01.06.–31.08.15
up to 20 g
€   97.–
€ 118.–
4 pages
8 pages
12 pages
€ 109.50
€ 124.50
€ 135.50
€ 122.50
€ 147.50
€ 168.50
Postcards
Booklet up
to 20 g
€ 46.50
€ 52.50
€ 51.50
€ 71.50
Rate zone 2
01.03.–31.05.15
01.09.–31.12.15
up to 20 g
€ 103.–
€ 124.–
4 pages
8 pages
12 pages
€ 115.50
€ 130.50
€ 141.50
€ 128.50
€ 153.50
€ 174.50
Postcards
Booklet up
to 20 g
€ 52.50
€ 58.50
€ 57.50
€ 77.50
Ø Average rate
up to 20 g
€ 100.50
€ 121.50
4 pages
8 pages
12 pages
€ 113.–
€ 128.–
€ 139.–
€ 126.–
€ 151.–
€ 172.–
Postcards
Booklet up
to 20 g
€ 50.–
€ 56.–
€ 55.–
€ 75.–
* For bookings in the subscription circulation only we levy a surcharge of € 28 per thousand copies.
When booking split editions in areas smaller than Nielsen regions, a surcharge of € 11 per thousand copies will be levied.
The basis for calculation is the current print run.
Inserts containing the advertising of several advertisers are possible following special agreement. Rates upon request.
For discounts see next page.
Ø Average rate cannot be booked, see point 3.
7
Loose inserts, stitched-in inserts, glued-on inserts
Loose inserts
Sizes
Minimum size 105 mm wide x 148 mm high
Maximum size 192 mm wide x 260 mm high
Rate card 69, valid from 1st January 2015
Stitched-in inserts
Sizes (page size/gutter)
Bleed size 215/225 mm wide x 283 mm high
(10 mm binding edge including trim top,
bottom 3 mm and outside edge 3 mm)
Trimmed size 212 mm wide x 277 mm high
Glued-on inserts
Sizes
Minimum size 55 mm wide x 85 mm high
Maximum size 150 mm wide x 200 mm high
Basic advertisement
Basis 1/1 page, smaller sizes after consultation.
Charge according to rate card.
Circulation
Total print run or split runs (we reserve the
right to defer the insert).
Please consult us about the actual number of
inserts required and the allocation of copies
between the printers in Marienfeld and
Pforzheim prior to the printing deadline.
A surplus of 1 % should be produced.
Circulation
Total print run or split runs (we reserve the
right to defer the insert).
Please consult us about the actual number of
inserts required and the allocation of copies
between the printers in Marienfeld and
Pforzheim prior to the printing deadline.
A surplus of 3 % should be produced.
Circulation
Total print run or split runs (we reserve the
right to defer the insert).
Please consult us about the actual number of
inserts required and the allocation of copies
between the printers in Marienfeld and
Pforzheim prior to the printing deadline.
A surplus of 3 % should be produced.
Closing date for orders and last day for
cancellations
4 weeks before the first date of sale.
Closing date for orders and last day for
cancellations
6 weeks before the first date of sale.
Closing date for orders and last day for
cancellations
4 weeks before the first date of sale.
Delivery of loose inserts, stitched-in inserts and glued-on inserts
The inserts must be well packaged, fully machine-processable
and are to be delivered carriage-paid 10 to 7 days before the
first day of sale to: Pro Bind, Professional Binding GmbH,
Bielefelder Straße 61, 33428 Marienfeld und/oder
STARK Druck GmbH + Co. KG, Im Altgefäll 9, 75181 Pforzheim.
The exact division of circulation and packaging standards are
described in the order con­firmation. Incoming goods cannot be
checked (for quantity and quality) at the printing plant. Should
any processing problems with ad specials arise, the completion
of the SPIEGEL magazine takes priority.
Samples
The publishers require final samples 3 - 4 weeks before publication
of the magazine. Ad specials must be checked by us for processability before the order is issued. The contents and design must be
agreed with the publishers before going to press.
Info sheets, specific dates and circulation requirements for
ad specials: Please contact your local representative.
We will be pleased to advise you regarding individual solutions.
Detailed information on ad specials is also available on
www.spiegel-qc.de
8
The digital SPIEGEL
Creative advertising in digital SPIEGEL
Digital SPIEGEL appears on various electronic devices (desktops,
laptops, tablets, e-readers and smart phones). On the one hand,
it corresponds completely to the printed edition and on the other
hand it is enhanced with additional features such as videos, links
to the topics pages of SPIEGEL ONLINE, interactive graphics, and
films from SPIEGEL TV.
At present, advertisements can be published on all electronic
devices (iOS, Android, Windows 8, etc.). Digital technology provides
advertising with many creative possibilities, resulting in higher
advertising impact. For examples please check www.spiegel-qc.de/
medien/tablets/digitale-spiegel
SPIEGEL advertisement customers profit from a reduced digital
SPIEGEL ad rate. Ask for “SPIEGELplus”.
Rate card 69, valid from 1st January 2015
Representatives:
Rate card 69, valid from 1st January 2015
Asia
Mezzomedia Limited
Matthew Farrar
904, Kinwick Centre
32, Hollywood Road
Central Hongkong
Tel. +852 25812991
Fax +852 25812239
[email protected]
Italy
Mediart
Anke Brockmeyer
Via Costa dei Frati, 20
63017 Porto San Giorgio (AP)
Tel. +39 07 3467 51 00
Fax +39 07 34676819
Mobil +39 347 2932531
[email protected]
Austria
SPIEGEL QC
Markus Spangler
Schellingstraße 35
80799 Munich (Germany)
Tel. +49 89 418004-19
Fax +49 89 418004-36
[email protected]
Scandinavia
International Media Sales
Finn Greve Isdahl
Postboks 44 FANTOFT
5899 Bergen
Tel. +47 5 5925192
Fax +47 5 5925190
[email protected]
Turkey
Titajans Dis Tanitim Ltd. Sti.
Hilmi Z. Erdem
Nispetiye Cad. Ihsan Aksoy Sok.
Modern Apt. No. 2D/21
80630 Etiler-Istanbul
Tel. +90 212 2577666
Fax +90 212 2870099
[email protected]
Belgium/Netherlands/Luxembourg
IMS
Gjalt Dijkstra Dwarslaan 51
1261 BB Blaricum
Tel. +31 35 6859015
Fax +31 35 5421593
[email protected]
Spain/Portugal
Heinrich Bauer Ediciones
Stefanie Franck
Calle Pedro Teixeira, 8–5° planta
28020 Madrid
Tel. +34 91 5476800
Fax +34 91 5426196
Mobil +34 686411226
[email protected]
United Kingdom/Ireland
International Graphic Press Ltd.
Carl Cullingford
Talbert House
52A Borough High Street
London SE1 1XN
Tel. +44 20 74034589
Fax +44 20 74034590
[email protected]
Switzerland
SPIEGEL QC
Markus Spangler
Schellingstraße 35
80799 Munich (Germany)
Tel. +49 89 418004-19
Fax +49 89 418004-36
[email protected]
U.S.A.
World Media
Conover Brown
19 West 36th Street
7th Floor
New York, N.Y. 10018
Tel. +1 212 24456-10
Fax +1 212 2445321
[email protected]
France
Adnative S.A.
Hildegard Addari
2, rue Fortuny
75017 Paris
Tel. +33 1 53648891
Fax +33 1 45002581
[email protected]
Greece
A&O Media Worldwide
Nikos Barbopoulos
11, Tzavella str.
152 31 Halandri
Tel. +30 210 6742023
Fax +30 210 6771431
[email protected]
Switzerland – West
Publicitas International AG
Oliver Michler
Kornhausgasse 5/7
CH-4002 Basel
Tel. +41 61 2754712
Fax +41 61 2754730
[email protected]
www.spiegel-qc.de
Addresses: As of April 2015
SPIEGEL QC
Advertisement Sales
International
Miriam Weißenborn
Ericusspitze 1
20457 Hamburg (Germany)
Tel. +49 40 3007-3609
Fax +49 40 3007-853609
[email protected]