Expandable shanks that can be applied to almost any
Transcription
Expandable shanks that can be applied to almost any
$10 Opens 3 full sizes Expandable shanks that can be applied to almost any ring, by the Finger Mate factory or by any qualified retail jeweler, manufacturer, trade or repair shop Patented United States No. 3736770 United States No. 3221514 Great Britain No. 932162 West Germany No. 1172886 Other Patents Pending Stop Ring Twisting! with Finger Mate expandable ring shanks… Available in 14K white, yellow or platinum Factory installed, or as findings for you to attach In widths from 2 mm. to 7 1⁄2 mm. In straight or tapered shanks Plain wedding bands and Tiffany-style mountings Finger Mate shanks open 3 finger sizes to go over the knuckle, and then lock closed in the wearing position. A special 4 size opening can be ordered on certain shanks. To open the shank when the ring is on the finger, just pull up on the top of the ring. To close, simply push the bottoms together. Table of Contents Demonstrating Finger Mate to Your Customer . . . . . . . . . . . . . . . . . . . . . . . 1 Determine the Exact Finger Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Installing Finger Mate in Your Own Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A Typical Finger Mate Installation: Step by Step . . . . . . . . . . . . . . . . . . . . . . 4 A Typical Finger Mate Finding: Determining the proper series (K or J) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Illustrations of “K” series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Illustrations of “J” series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Determine the proper width – straight shanks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Determine the proper width – tapered shanks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Underbridges – determine the proper height . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Sending Rings to the Factory for Installation . . . . . . . . . . . . . . . . . . . . . . . 11 Tiffany Style Mountings, Re-mount Shanks, Wedding Bands . . . . . . . . . . . 12 Sizing Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Recommended Selling Prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 The Warranty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Cooperative Advertising Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Ad Slick Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Sample Radio Scripts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Envelope Enclosures and Customer “Take-aways” . . . . . . . . . . . . . . . . . . 18 4 To demonstrate Finger Mate to your customers DEMONSTRATION SAMPLE RING The Finger Mate Demonstration Sample is a brass ring with a regular 14K gold catch and spring mechanism. It was designed to show your customers how easily and securely the Finger Mate works; just pull the top to open, push the bottoms together to close. No buttons to find and push, and no dangling flaps! When closed, the mechanism is concealed inside the bottom sections. THE FINGER MATE MINT SET Allows your customer to actually try a ring on in her size! This is a set of 20 specially designed rings, each with a Finger Mate shank graduated by half-sizes from 3 to 121⁄2. It was created for Finger Mate Dealers to show their customers how their own rings would look and feel if they had Finger Mate shanks. While the Finger Mate sizing gauge is an accurate instrument, the Finger Mate Mint sample in the customer’s own size is not only a more accurate means of measuring, it is a most impressive sales tool as well. The customer can see how easily the opened ring goes over the knuckle, then closes and locks for a perfect and comfortable fit. The customer doesn’t have to imagine how her ring would fit and feel with a Finger Mate shank, she can try on her exact size and know precisely. The set is made of very fine jeweler’s brass, then heavily nickel plated. The spring and catch mechanism however, and all the other internal parts are made of 14K gold, just as is used in regular Finger Mate shanks. No base metal is ever used in any Finger Mate shank. 1 DETERMINE THE EXACT FINGER SIZE SPECIAL SIZING GAUGE PROVIDED Since the Finger Mate shank is designed to open to go over the knuckle, conventional finger measuring gauges cannot be used. Finger Mate has developed a special sizing gauge that is available to all of its dealers. This gauge has an adjustable band that slides open to go over the knuckle, then is tightened down to measure the finger where the ring is worn. FINGER MATE SHANKS NOT ADJUSTABLE Unlike conventional ring shanks, Finger Mate shanks are NOT ADJUSTABLE. They are made to specific finger sizes and once attached to a ring cannot be altered merely by adding or removing a piece from the bottom as in a conventional sizing job. For this reason, it is doubly important that the proper size be determined accurately the first time. The special gauge supplied by Finger Mate has been calibrated according to the American standard ring size scale starting at size 3 and graduated by half sizes to size 13. The size is read on the scale at the point indicated by the line across the center of the sliding button. Though the gauge is calibrated in half and full sizes, Finger Mate shanks may be ordered by the in-between quarter sizes (1⁄4 – 3⁄4) for an even more accurate fit. IS IT NECESSARY TO MEASURE THE KNUCKLE? USE OF THE GAUGE Proper use of the gauge is of paramount importance. To be used properly, the band must be closed down on the finger to a very snug fit. The flesh should bulge slightly around the edges of the band. When the customer first says, “Oh, I think that is a little too tight,” you have the right size. The reason for this is obvious. Most shanks used are very narrow, narrower than the band on the gauge. This means that the shank is going to feel looser than the gauge. When using the gauge for rings that require wider shanks, 4 mm. to 6 mm. for instance, the gauge should be used in the same manner for consistency, but 1⁄4 or 1⁄2 size larger should be ordered. Since most rings require a 2 mm or 3 mm shank, a very snug fit of the gauge is suggested. 2 As the basic Finger Mate shank opens three full sizes, it will go over most knuckles without difficulty. However, if the knuckle is unusually large in relation to the rest of the finger, it should be measured to determine if it is more than three sizes larger than the area where the ring is worn. If so, a special 4-size opening shank can be special ordered. FOUR SIZE OPENING SHANK AVAILABLE ON SPECIAL ORDER A special shank that will open four sizes can usually be provided on special order. A small additional charge will be made. INSTALLING FINGER MATE IN YOUR OWN SHOP FINGER MATE SHANKS CAN BE INSTALLED BY ANY QUALIFIED RETAIL JEWELER, MANUFACTURER, TRADE OR REPAIR SHOP What makes one QUALIFIED? Any jeweler who can remove and replace a plain solid shank with a new one by gas soldering in the normal manner, is qualified to attach Finger Mate shanks. In fact, Finger Mate shanks are easier to attach because Finger Mate provides a special clamping tool to aid the jeweler in the various cutting, filing, fitting and soldering steps. This special clamp assures that the jeweler will cut the bridge portion of the Finger Mate shank accurately and match it properly to the cut-off portion of the ring being converted. The clamp then holds the ring in perfect alignment with the male hinge portions of the Finger Mate shank so that they may be soldered without fear of anything moving. In order to guaranty uniformly high quality workmanship and to protect the reputation of the product, we limit the sale of Finger Mate shanks to those jewelers who: 1. Install Finger Mate shanks according to the procedure described in the instruction booklet that accompanies the clamp. 2. Do so in the high quality workmanlike manner established by the factory. 3. Use the special clamp for each and every conversion in the manner prescribed. The tool shown is required for the installation. It is supplied with an illustrated instruction booklet and practice sample at moderate cost. Do not order shanks as findings unless you or your trade shop have the clamp, or unless you are ordering the clamp along with the shanks. Our records indicate all accounts who have the clamp. If you do not have your own repair department, but want to have your local trade shop attach Finger Mate shanks for you, we must first determine if this trade shop has the special clamp and indicate that in our records for you. Or, you may call us, and we will be glad to refer you to a trade shop in your area who is installing Finger Mate shanks. 3 A Typical installation of a Finger Mate shank onto a conventional ring By the finger mate factory or any qualified jeweler 2. 1. Plus the right* Finger Mate shank Customer’s ring 4. Mount shank top only in special clamp 6. Solder together while holding in clamp 3. Right* by finger size, width, height, hinge position and metal. Size customer’s ring conventionally, then cut off top 5. While holding in special clamp, cut out to match ring top 7. Remove top from clamp, and reassemble factory fitted hinges 8. Rivet hinge pins in place, then polish and deliver to customer 4 DETERMINE THE PROPER SERIES SHANK REQUIRED All Finger Mate shanks are available in either the ”K” series which is a 3⁄4 shank or the “J” series which is a 1⁄2 shank. BRIDGE The ”K” series 3⁄4 shank The ”J” series 1⁄2 shank MALE HINGE HINGE PINS FEMALE HINGE SHANK CATCH The PRIMARY RULE in selecting the proper series is to use the “K” series (3⁄4 shank) whenever possible. Because of its longer movable sections, the “K” series shanks are more easily grasped and operated by the wearer. Furthermore, all of the “K” series shanks open three full sizes regardless of the finger size. The “K” series shank can be used on any ring the top portion of which is less than 1⁄4 of the total circumference of the ring. If the top portion of the ring is greater than 1⁄4 of the total circumference, but less than 1⁄2, then the “J” series (1⁄2 shank) should be used. The “J” series shank does its job as well as the “K” series shank, but because of its shorter movable sections, there is slightly less to grasp by the wearer in order to open. The very small finger sizes (3 to 4) of the “J” series open slightly less than the full three sizes that the rest of the “J” series and all of the “K” series shanks do. USE DIAGRAMS TO DETERMINE PROPER SERIES NEEDED The diagrams on pages 6 and 7 are exact size drawings of the “K” series shanks in finger sizes from 3 to 13 showing the length of the bridge portion of the shank that can be cut to receive the cut-off portion of the ring being converted. If the cut-off top portion fits within the area indicated as the maximum limits on the diagram of the closed finger size shank needed, then the “K” series shank should be used. The diagrams have been drawn to allow sufficient metal outside of the maximum limit lines yet still above the actual hinge area for the jeweler to work conveniently. If the cut-off top portion falls outside of the area indicated as the maximum limits of the “K” series for the closed finger size shank needed, the “K” series cannot be used. Measure in the same manner on the diagrams drawn for the “J” series shanks on page. If the cut-off top portion now falls within the area indicated as the maximum limits for the closed finger size shank needed, the “J” series shank can be used. These diagrams have also been drawn to allow sufficient metal outside of the maximum limit lines yet still above the actual hinge area for the jeweler to work conveniently. If, however, the cut-off top portion still falls outside the maximum limit area, not even the “J” series, (1/2 shank) can be used. It is suggested at this point that the jeweler re-evaluate the ring in question and see if it can be cut off closer to the top so as to make it small enough to fall within the maximum limits. In many cases this means just sacrificing only a small portion of the design which, in any event, is usually not seen because it falls so far down on the shank that it is between the fingers. Or, explaining to the customer that one or more side stones may need to be removed. SPECIFYING “K” SERIES OR “J” SERIES WHEN ORDERING When ordering shanks, be sure to specify “K” series for 3⁄4 shanks or “J” series for 1⁄2 shanks. 5 Illustrations of “K” Series (3⁄4 shanks) For determining maximum limits of cut-off top of ring that can be used with this series Directions for using diagrams Example 1. Determine best place to cut off top of ring. Customer requires a size 5 closed 2. Using diagram of proper closed finger size required, place top inside edge of ring next to top edge of diagram. 3. Determine if part of ring to be cut off falls within the lines which are the maximum limits for the particular size Cut-off top falls within maximum limits for size 5. Cut-off top falls outside maximum limits for size 5. Order “K” series in proper width, height and metal “K” series cannot be used. Try “J” series illustration. For in between 1⁄4 and 3⁄4 sizes, use next smaller illustration. 6 Illustrations of “J” Series (1⁄2 shanks) For determining maximum limits of cut-off top of ring that can be used with this series Directions for using diagrams Example 1. Determine best place to cut off top of ring. Customer requires a size 5 closed 2. Using diagram of proper closed finger size required, place top inside edge of ring next to top edge of diagram. 3. Determine if part of ring to be cut off falls within the lines which are the maximum limits for the particular size Cut-off top falls within maximum limits for size 5. Cut-off top falls outside maximum limits for size 5. Order “J” series in proper width, height and metal “J” series cannot be used unless top can be cut shorter. See next to last paragraph page 5. For in between 1⁄4 and 3⁄4 sizes, use next smaller illustration. 7 DETERMINE THE PROPER WIDTH SHANK REQUIRED Straight Widths – Basic Shanks 2mm 3mm4mm5mm6mm After first determining the proper series shank required, either “K” or “J”, measure the width of the existing shank in the area just above where the hinge of the Finger Mate shank will be. ORDERING PROCEDURE Order by specifying the series required, “K” or “J”, with the number following indicating the millimeter width of the shank. FOR INSTANCE.... Here are typical rings showing the series and width shank needed. 2mm – 3⁄4 shank needed... order K2 in proper size 4mm – 1⁄2 shank needed... order J4 in proper size 8 3mm – 3⁄4 shank needed... order K3 in proper size 5mm – 1⁄2 shank needed... order J5 in proper size 6mm – 1⁄2 shank needed... order J6 in proper size DETERMINE THE PROPER WIDTH SHANK REQUIRED Tapered Shanks Tapered shanks have tops that are wider than the bottoms. The shanks are supplied as a straight width bottom for you to match the taper of the existing ring. Note that only the top can be tapered (since it is made of solid wire). The bottoms, which are made of hollow tubing, cannot be tapered, blended or filed. 4mm top 2mm bottom 5mm top 3mm bottom 6mm top 4mm bottom 71⁄2mm top 5mm bottom 71⁄2mm top 6mm bottom Select an appropriate shank with the right combination of narrow bottom and wider tapered top for the ring in question. Note, however, that while all the tapered shanks are available in both the “K” and “J” series, most applications requiring tapered shanks usually require also the longer top portion available in the “J” series. The 7 1/2 mm top may be ordered in a cut top (style B) to save on metal charges, as pictured above. ORDERING PROCEDURE The tapered shanks are ordered by specifying the “K” or “J” series required, the top and bottom widths and the finger size. For instance, J 5 x 3 mm., size 6. 4mm top with 2mm bottom needed... order J 4 x 2 in proper size 4mm top with 3mm bottom needed... order J 5 x 3 in proper size 7mm top with 4mm bottom needed... order J 71⁄2 x 4 in proper size 71⁄2mm top with 5mm bottom needed... order J 71⁄2 x 5 in proper size 71⁄2mm top with 6mm bottom needed... order J 71⁄2 x 6 in proper size All of the tapered shank tops are made to be filed down and blended into the customer’s ring. COMBINING TWO RINGS ON A SINGLE SHANK In selecting a shank on which to combine two rings, the same procedure is followed. The combined width of the two rings to be joined is measured. The shank selected can be slightly narrower than this combined width in order that the finished result of the two rings together on one shank will be neat and graceful. Order Tapered Shank J 5 x 3mm in proper size 9 Under-bridges for height, support, or siZing If the customer’s ring is not as high as the Finger Mate top (2 mm.), or is too weak to support the operation of the mechanism, or the top cannot be properly sized first, an under-bridge may be required. The under-bridge is fashioned from the Finger Mate top. DETERMINE THE PROPER HEIGHT SHANK REQUIRED The standard height of all Finger Mate shanks is 2 mm. regardless of width or series. However, a special HIGH TOP shank is available in the 2 mm. and 3 mm. widths in both the “K” and “J” series for those special applications where it is required. Most rings use the standard shank Some require the HIGH TOP shank K series standard K series high top J series standard J series high top The HIGH TOP shank is used in those applications where the end piece or design of the ring being converted is too high to accommodate the standard shank which is 2 mm. high all the way around. The HIGH TOP shank should only be used in those cases where it is obvious that the top portion of the standard height shank (2 mm.) will be too low to blend into the customer’s ring properly. This does not mean that the HIGH TOP shank should be ordered in every case where the customer’s ring exceeds 2 mm. in the area where it is being joined to the Finger Mate shank. On the contrary, a slight degree of blending is desired. Only when there is an obvious, large difference should the HIGH TOP be considered. This also depends on how sharply the blend must be made. If the blend can be done gradually, perhaps the standard shank can be used. If the blend must be made over a relatively short span, then the HIGH TOP shank may be the answer. Using the “J” series (1⁄2 shank) for an application normally calling for a “K” series (3⁄4 shank) provides a longer top with which to work and may eliminate the need for a HIGH TOP. The particular ring in question and the finger size required will also be factors in determining whether to use the “K” series HIGH TOP or perhaps the “J” series in the standard height. When the special HIGH TOP shank is required, add the designation HI to the stock number of shank. K-2 mm. HI or J-3 mm. HI, etc. 10 Sending Rings to the Factory for Installation OBSERVE THE FOLLOWING WHEN SENDING RINGS FOR SHANK INSTALLATIONS. When sending your rings to the Finger Mate factory (or to a trade shop) for a custom shank application, please observe the following: Measure the size snugly with the Finger Mate sizing gauge or Mint Set to assure a proper fit. Remember, there is a 2 position catch to allow for a slight swelling during the summer. 1. DO NOT cut off the old shank. It will be cut off at the precise angle and position required and the scrap will be returned to you. 2. Include a description of the ring noting any broken or missing stones, and its valuation for return mail. While your property is on our premises, it is covered by our Jeweler’s Block Policy. Since the round trip insurance charges can be quite expensive on highly valued rings, we suggest that you remove particularly expensive center stones and send us just the mounting portion. Your cost for removing and resetting will often be far less then your cost for the round trip postage and insurance. 3. While every precaution is taken to protect your merchandise, our liability is limited to the value of the portion we add. It is suggested that particularly valuable, fragile or badly flawed stones be removed and the mounting alone be sent to us. In addition, colored gemstones and semi-precious stones should also be removed. While we will be happy to have the stones removed and reset for you after the Finger Mate shank has been applied, this service can be performed only at your risk. Finger Mate measures by the leading edge of the shank (i.e., the bottom edge) CONFIRMATIONS SENT ON ALL WORK A confirmation is sent to you by Finger Mate describing the ring received, the work to be done, the charge to be made and the approximate delivery time. Work is then begun immediately unless you have requested an estimate, or there are other questions or problems. If so, you will be advised. ESTIMATES GIVEN UPON REQUEST If you are not certain that a shank can be applied to a particular ring or what the charge will be, send it to us for an estimate which we will be happy to furnish before proceeding with the job. 11 TIFFANY STYLE MOUNTINGS, RE-MOUNT SHANKS, PLAIN WEDDING BANDS MOUNTINGS In addition to mountings with standard Tiffany style heads shown below, Finger Mate can supply other round, oval, marquise, pear shape and emerald cut mountings in 14K white gold (wg), yellow gold (yg) or platinum (plat). Mounting S118 4 prong “V” 1⁄8 to 6 ct. wg, yg, or plat. Mounting S119 6 prong “V” 1⁄8 to 6 ct. wg, yg, or plat. Mounting S111 Slight Illusion 1⁄8 to 6 ct. wg only Special Shanks (available for factory installation only) Mounting S1K 2mm K Series wg, yg, or plat. Use 2mm or 3mm wedding ring to match. Mounting S5K 2mm K Series wg, yg, or plat. Use 2mm or 3mm wedding ring to match. Mounting S6K 3mm K Series wg, yg, or plat. Use 3mm or 4mm wedding ring to match. Mounting S8K 3mm K Series wg, yg, or plat. Use 3mm or 4mm wedding ring to match. THE FINGER MATE SPECIAL REMOUNT SHANK This special application top on a Finger Mate shank allows you to use your customer’s stones to create a one-of-a-kind properly fitting new ring. It is available in 14K white gold, yellow gold, white top with yellow shank or platinum. Wedding Bands 2mm 3mm4mm5mm6mm Wedding bands are available in straight widths from 2 – 6 mm. in bright polish. You are always welcome to add a florentine finish, flush set a stone, or whatever else you customer may request. 12 Sizing tips TWO POSITION CATCH FOR COMFORT The catch on the Finger Mate shank has two positions. The shank has been designed to be worn in the fully closed catch position. However, on those occasions when the finger swells, during pregnancy for instance, or on very hot days, a second position is provided which is about 1⁄2 size larger than the fully closed position. When measuring a finger under conditions when it may be already temporarily swollen, judgment should be used to order the shanks somewhat smaller than the gauge indicates. The customer can wear the ring in the second position, slightly open, until the swelling disappears and then wear it in the fully closed position which is the proper size. Open Locked Note: 2 position catch TRY THE SHANK ON BEFORE ATTACHING RETURN RING TO FACTORY FOR CORRECTION For those jewelers who are ordering loose findings and attaching the shank themselves, you can let the customer try the shank on before you attach it to her ring. Of course, you’ll need to explain that this is only the finding, and the customer will have to make another visit to the store, but you will have the advantage of knowing you have the right size before installing the shank. When a sizing error has been made, the complete ring should be returned to the Finger Mate factory. No attempt should be made by any other jeweler to alter the size of a finished shank. Once a Finger Mate shank has been attached, NO SOLDERING CAN BE ATTEMPTED. If soldering heat is applied, the temper of the gold spring will be lost. Furthermore, there is a gold insert soldered inside both female ends of the hinges to make the tubing solid in this area. Soldering heat applied after the male and female portions of the hinges have been united, may cause this solder to flow, permanently sealing the hinges. USE GAUGE PROPERLY... FIT SNUGLY! Most sizing errors (95% of all errors recorded) have been of the “too large” category. Rarely (only 5%) are sizes requested “too small.” Careful and accurate use of the sizing gauge will reduce errors to a minimum, but errors will occasionally still be made, unfortunately. Sizes must be taken very snugly; otherwise, rings will still twist and turn and you customers will wonder why they spent the money to have shanks attached at all. Finger Mate will correct sizing errors by disassembling where necessary, and re-machining the catch area to reduce the size, or by adding one leg only of a shank to increase the size. Minimum charges will be made for these repairs. In cases where shanks have been ruined by improper attempts at sizing, no allowance will be made. Note: SPECIAL GAUGE CANNOT BE MEASURED AGAINST A RING SIZE MANDREL: Because of the design of the special gauge, it cannot be measured itself on the ring size mandrel. The flexible band is made to conform to the soft flesh of a finger, while the plastic supports on either side of the band insure that it will conform while maintaining its basic round shape. These supports prohibit the band from resting on the mandrel as it would on a finger and the band cannot, therefore, slide to a position on the mandrel that will register the same size as indicated on the gauge. Nevertheless, the overall circumference as measured by the gauge is exactly the same as established for the standard ring sizes. 13 RECOMMENDED RETAIL SELLING PRICES We produce two price lists. One shows net cost prices at various metal price levels. The other shows suggested retail prices which are keystone. However, the actual selling price should be determined by the retailer, giving consideration to the following: 1.Is the sale of a new ring involved? If so, the Finger Mate shank might be included at a very low price or without additional charge at all. 2.Is satisfying a customer the issue? Is it perhaps one to whom a ring was recently sold but who now has trouble getting it to fit properly? If so, a substantial price consideration is surely in order. 3.Is a remodeling involved from which scrap was retained? If so, a less-than-keystone price would be appropriate. Remember to include a Finger Mate in your proposal whenever you are re-modeling a ring. Finger Mate shanks add real value and as long as the ring is already in the shop, it’s the perfect time to add a Finger Mate! Also, remember that Finger Mate shanks are ordered one at a time, as needed. Therefore, since there is no investment in inventory, your pricing should be more in line with your “special orders/repair services” than with your “regular” inventory items. THE WARRANTY A small service charge is made for replacing the catch and spring mechanism should it ever fail. There is no time limitation. See Extended Limited Warranty or current Price List for full details. Minimum additional charges are made for any other repairs, resizing or refinishing when required. 14 (954) 458-2700 Fax (954) 458-4668 2500 E. HALLANDALE BLVD. #PH4 HALLANDALE BEACH, FL 33009-4883 COOPERATIVE ADVERTISING PROGRAM To: All Finger Mate Dealers: Finger Mate offers to contribute to the cost of advertising featuring Finger Mate products advertised by you during each semi-annual period subject to the following conditions: FINGER MATE’S PAYMENT: After receipt of the proof specified below, Finger Mate will pay by merchandise credit, half the cost of the advertising featuring Finger Mate, provided that Finger Mate’s total share of the advertising cost shall not exceed 5% of your net purchases during the preceding semi-annual period. If a newspaper ad is an omnibus-type ad wherein the illustration of the Finger Mate product is an integral part of the ad including several non-competitive items, Finger Mate will determine the proportion dedicated to Finger Mate and credit accordingly. QUALIFICATIONS OF AD: The advertising must be in a newspaper listed in the Audit Bureau of Circulation Newspaper listing or an accredited newspaper approved by Finger Mate. PROOF OF PERFORMANCE: You must submit a full page tear sheet of the advertising and an invoice from the newspaper. The proof of performance and invoice MUST BE RECEIVED BY FINGER MATE NO LATER THAN 30 DAYS AFTER THE END OF THE PERIOD DURING WHICH THE AD OR ADS APPEARED. Claims received after this date will NOT be honored. Finger Mate reserves the full right to determine whether the above conditions have been met. A variety of ad slicks are available at no charge (see next page for some samples), and new ads are regularly available. Radio scripts, with time to add your own store information, are also available. See page 17 for some sample script ideas. 15 Two new Finger Mate ads are now available for your use in your local newspapers and magazines! -5/8” 4-1/2” x 4 Sarah’s e r e h w s This i ring wedding ... would go e if only sh t it could ge over her knuckle! in ur ring, ank on yo existing sh then locks closed e th s ce Repla e knuckle, inum. From $300 at go over th opens to position. 14K or pl ng ri ea w e th Band-aid s? Beads? You dese rve a A Finger M As part of our cooperative advertising program, Finger Mate will pay (by merchandise credit) for up to half the cost of the ad, up to 5% of your total net purchases during the preceding semi-annual period. The ads are available in either black and white or in color, and are supplied in pdf format. The ads can be e-mailed to you or your publication, or downloaded from our website. There is room on the bottom of the ads for you or your publication to add your store information, logo, etc. Contact us with your size requirements. 16 ! a on your ri te expandable ring in the we ng, opens to go o shank replaces th aring posi v tion. Ava er the knuckle, th e existing shank ilable in 1 e 4 K or pla n locks closed tinum, fro m $300. (954) 458-2700 Fax (954) 458-4668 2500 E. HALLANDALE BLVD. #PH4 HALLANDALE BEACH, FL 33009-4883 Finger Mate sample radio scripts Running time: 30 seconds each NOTE: Finger Mate must be specified by name to qualify for Co-op credit. (WOMAN’S VOICE) EACH OF MY RINGS HOLDS VERY SPECIAL MEMORIES FOR ME… MY ENGAGEMENT, MY WEDDING DAY, THE BIRTH OF MY CHILDREN. BUT LATELY I’VE BEEN HAVING TROUBLE GETTING THEM ON AND OFF. THEN MY JEWELER SHOWED ME FINGER MATE. IT LETS MY RING OPEN, FIT OVER MY KNUCKLE, AND CLOSE TO LOCK SECURELY FOR A COMFORTABLE FIT WITHOUT TWISTING AND TURNING. NOW, I ENJOY WEARING MY RINGS AGAIN AND ALL OF THOSE SPECIAL MEMORIES THEY BRING BACK. TAG: WE CAN INSTALL A FINGER MATE FOR YOU AT (JEWELRY STORE NAME, ADDRESS, PHONE, HOURS, ETC.) ********************************************************************************** (WOMAN’S VOICE) LADIES! DO YOU HAVE THIS PROBLEM? YOU HAVE BEAUTIFUL RINGS BUT CAN’T GET THEM ON OVER YOUR SWOLLEN KNUCKLES? OR, IF YOU DO GET THEM ON, THEY TWIST AND TURN? I HAD THAT PROBLEM UNTIL MY JEWELER SHOWED ME FINGER MATE. NOW FINGER MATE LETS MY RINGS OPEN TO GO OVER MY KNUCKLES, AND THEN CLOSE AND LOCK SECURELY FOR A SAFE AND COMFORTABLE FIT, WITHOUT TWISTING AND TURNING. NOW THAT I CAN WEAR MY RINGS AGAIN, I GLADLY WEAR THEM WHEREVER I GO! TAG: LET (STORE NAME/JEWELERS) SHOW YOU HOW FINGER MATE CAN MAKE YOUR RINGS FIT AGAIN SAFELY AND COMFORTABLY. 17 ENVELOPE ENCLOSURES – Customer Take-aways Envelope enclosures are your least expensive and most productive means of advertising when they are enclosed with statements, letters or invoices being mailed to your customers. Furthermore, if placed at strategic locations in the store, the ring department or repair department for example, they will surely arouse customer interest and stimulate sales not only for Finger Mate shanks, but for new rings as well. Finger Mate provides these colorful envelope enclosures either blank or imprinted with your logo, name and address. Half of the cost is paid by Finger Mate as part of its Co-operative Advertising Program. Printed on fine glossy stock 18 2500 E. Hallandale Blvd. #PH-4 Hallandale, Florida 33009 TEL: 954-458-2700 Toll Free: 888-458-2700 FAX: 954-458-4668 E-mail: [email protected] Web-site: www.FingerMate.com HOURS: Monday through Friday, 8:00-4:30, Eastern Time VACATION: The factory is closed the first two weeks of July and the period between Christmas and New Year’s Day. The office, however, is always open to receive your mail and packages and to ship orders from stock. We encourage you to send in your packages during these times as the office staff will be on hand to write up your jobs and work is handled in the order it is received. JEWELRY SHOWS: See us at the major jewelry shows throughout the year. Call and ask for our booth number at the show near you. DELIVERY: Shanks Stock sizes – immediate shipment Other sizes – allow one week Allow one week Mountings, wedding rings Shanks attached to your rings Allow two weeks from receipt of job or your approval of our estimate TERMS: Net Cash 30 Days To well rated concerns: All others: Check with order or COD. We also gladly accept most major credit cards at the time of the order. No Minimum Order! Shanks may be ordered one at a time as needed. SINCE 1964 All products proudly made in the United States of America 19