2013 motorcycle year - bmg media solutions

Transcription

2014 Media Kit
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motorcyclistonline.co
ONS
P COMPATIRGEISR 80
DOUBLED-U
0 XC
ADV VS. TRIUMPH
BMW F800GS 00GT VS. KAWASAKI VERSYS
BMW F8
2013
NOVEMBER
$4.99
PLUS
ING GROUNDS
INSIDE DUNLOP’S PROVKES THE SMART WAY
BUYING & SELLING BI
PM
8/23/13 4:26
V.indd 1
MCY1113_CO
www.motorcyclistonline.com
2014 Media Kit
Today’s savvy and experienced streetbike enthusiasts
want far more than new-bike tests from their monthly
bike magazine. They want the in-depth information
and thoughtful analysis that will help them maximize
their entire riding experience. Motorcyclist provides
everything from technical how-to stories, expert
riding tips and useful gear information to professional
bike-buying advice, specs and prices on all available
machines--in every issue!
CirCulation DemographiCs
Established: 1912
Published: Monthly
Total Audience: 2,090,000*
Circulation: 205,390
Subscribers: 191,360
Newsstand: 14,030
Readers Per Copy: 10.34*
DemographiC profile
Male: 98%
Single: 11%
Married: 73%
Attended College: 84%
Working Full Time: n/a
Mean Household Income: $107,676
Median Household Income: $92,063
Mean Age: 53
Median Age: 54
age
18 to 24 Years: 1%
25 to 34 Years: 6%
35 to 44 Years: 16%
45 to 54 Years: 30%
55+ Years: 48%
householD inCome
Under $35,000: 9%
$35,000-$49,999: 8%
$50,000-$74,999: 20%
$75,000 & Over: 64%
2014 Media Kit
GENERAL DISPLAY RATES
Covers:
2nd
3rd
4th
Rates
1X
3X
6X
9X
12X
$38,485
36,810
41,835
$36,565
34,970
39,745
$34,730
33,220
37,755
$32,995
31,560
35,870
$31,350
29,985
34,080
Four Color:
Spread
Full Page
1/2 Spread
2/3 Page
1/2 Page
1/3 Page
$66,930
33,465
44,340
27,280
22,170
18,760
$63,590
42,130
21,065
25,915
21,065
17,825
$60,400
40,010
20,005
24,620
20,005
16,925
$57,390
38,010
19,005
23,390
19,005
16,080
$54,520
36,110
18,055
22,195
18,055
15,280
Black & White:
Full Page
2/3 Page
1/2 Page
1/3 Page
$21,660
16,245
13,805
10,360
$20,575
15,435
13,115
9,840
$19,550
14,660
12,460
9,350
$18,570
13,930
11,835
8,880
$17,645
13,230
11,245
8,440
1X
3X
6X
9X
12X
$24,105
22,095
26,115
$23,380
21,430
25,325
$22,660
20,770
24,545
$21,935
20,100
23,760
$20,720
19,000
22,455
Four Color:
Spread
Full Page
1/2 Spread
2/3 Page
1/2 Page
1/3 Page
$40,165
20,080
26,610
16,370
13,305
11,250
$38,160
19,080
25,270
15,545
12,635
10,695
$36,250
18,130
24,010
14,770
12,005
10,155
$34,435
17,215
22,810
14,030
11,405
9,650
$32,710
16,355
21,650
13,330
10,825
9,165
Black & White:
Full Page
2/3 Page
1/2 Page
1/3 Page
$15,495
12,630
10,260
8,680
$14,720
11,990
9,745
8,245
$13,980
11,395
9,260
7,835
$13,280
10,820
8,790
7,445
$12,615
10,280
8,355
7,075
RETAIL ACCESSORY RATES
Covers:
2nd
3rd
4th
2014 Media Kit
Rates
SPECIAL / MARKETPLACE RATES
Four Color:
1/4 Page
3X
6X
12X
$3,225
$3,055
$2,885
1/6 Page
2,400
2,275
2,165
1/12 Page
1,540
1,460
1,380
2 Inch Banner
3,595
3,415
3,240
1 Inch Banner
1,980
1,875
1,770
3 - Inch
1,795
1,700
1,610
2 - Inch
1,200
1,140
1,070
1 - Inch
600
565
540
Black & White:
1/4 Page
3X
6X
12X
$3,225
$3,055
$2,885
1/6 Page
2,025
1,925
1,825
1/12 Page
1,300
1,235
1,165
2 Inch Banner
2,545
2,410
2,275
1 Inch Banner
1,405
1,325
1,255
3 - Inch
1,515
1,435
1,355
2 - Inch
1,010
960
910
1 - Inch
510
480
455
1 - Inch
600
565
540
2014 Media Kit
TRIM SIZE
7.625 x 10.5
AD SIZE
Non-bleed
Bleed*
2 Page Spread
14.75 x 9.75
15.5 x 10.75
1/2 Horizontal Spread
14.75 x 4.6
15.5 x 5.25
Full Page
7.125 x 9.75
7.875 x 10.75
2/3 Page
4.575 x 9.5
5.25 x 10.75
1/2 Island
4.575 x 7.125
5.25 x 7.75
1/2 Page Horizontal
7 x 4.6
7.875 x 5.25
1/3 Page Vertical
2.187 x 9.5
2.75 x 10.75
*Reserve
.375 in. (3/8
in.) safety
area (no live
elements) on
all 4 sides on
bleed ads.
NON-BLEED SIZES
1/3 Page Sq.
4.575 x 4.6
1/6 Page Vert.
2.187 x 4.6
4-inch Vert.
2.187 x 4
1/4 Page Vert.
3.375 x 4.6
1/6 Page Horiz.
3.375 x 2.187
3-inch Vert.
2.187 x 3
1/12 Sq.
2.187 x 2.187
2-inch Vert.
2.187 x 2
1-inch Vert.
2.187 x 1
MECHANICAL REQUIREMENTS
Bonnier requires files in PDF/X-1a format with a SWOP contract proof of the supplied file. For information on creating
PDF/X-1a files, see http://partners.adobe.com/public/asn/en/print_resource_center/PDFX.pdf. In addition, the Adobe
Creative Suite offers a preset for exporting PDF/X-1a files. Other formats will be accepted, and a conversion charge will
be assessed. Proofs that are not SWOP approved will be accepted, but we will not be responsible for color variance. We
accept files on CD, DVD or uploaded to our FTP site (contact us for more info). We prefer files and proofs at 100% of
actual size and containing crop marks indicating trim and/or bleed dimensions. Live matter should be kept 1/4" away
from trim and binding edges. Mechanical requirements for inserts are supplied upon request, and all inserts must be
preapproved by Bonnier production for usability. The magazineis perfect-bound and jogs to the head.
ADVERTISING GUIDELINES
Please label all material with issue date, company/agency name, contact, and phone number. It is the advertiser’s
responsibility to have all materials in by the stated deadlines for each issue. Bonnier will use the last ad run when materials are not in on time. Late charges will be strictly enforced when an ad holds up production of the magazine. No ads
will run without a signed contract. Bonnier reserves the right to reject any ad containing material it deems objectionable.
SHIPPING
INSTRUCTIONS
Ship ad materials to:
Attn: Carin Hall
Phone: 760-707-1064
Bonnier Corporation
15255 Alton Parkway, Suite 300
Irvine, CA 92618
FILE UPLOAD
INSTRUCTIONS
Upload final PDF and soft-proof:
http://adportal.bonniercorp.com/
AD SIZE DEFINITIONS
Trim – The edge of the page, or the final visible borders of a ‘bleed’ ad.
Bleed – .125” on each side beyond the trim measurement of a ‘bleed’ ad. (That is, add .25” to the trim measurement.)
Elements that touch the trim edge should extend at least .125” beyond trim on each side. The bleed area will be
‘trimmed’ off in print.
Safety – .25” inside of trim on each side of a ‘bleed’ ad. (That is, subtract .5” from the trim measurement.) This is
considered the ‘safe’ area for critical content. All critical image and text not intended to bleed must be within this
measurement.
Non-Bleed – Non-bleed ads ‘float’ within the margins of the page.
Oct2013
2014 Media Kit
Important Dates
Ad Close/
Materials Due
Tue-10/1/13
Tue-10/29/13
Tue-11/26/13
Mon-1/6/14
Mon-2/3/14
Mon-3/3/14
Mon-4/7/14
Mon-5/5/14
Mon-6/2/14
Mon-7/7/14
Mon-8/4/14
Mon-9/1/14
Mon-10/6/14
Mon-11/3/14
Mon-11/24/14
Issue
January
February
March
April
May
June
July
August
September
October
November
December
January-2015
February-2015
March-2015
PIGS
FLY!
ON SALE
Tue-11/26/13
Tue-12/24/13
Tue-1/28/14
Tue-2/25/14
Tue-3/25/14
Tue-4/22/14
Tue-5/27/14
Tue-6/24/14
Tue-7/22/14
Tue-8/26/14
Tue-9/23/14
Tue-10/21/14
Tue-11/25/14
Tue-12/23/14
Tue-1/27/15
WEEKS
ON SALE
4
5
4
4
4
5
4
4
5
4
4
5
4
4
4
iPad
Ad Close
Tue-10/1/13
Tue-10/29/13
Tue-11/26/13
Mon-1/6/14
Mon-2/3/14
Mon-3/3/14
Mon-4/7/14
Mon-5/5/14
Mon-6/2/14
Mon-7/7/14
Mon-8/4/14
Mon-9/1/14
Mon-10/6/14
Mon-11/3/14
Mon-11/24/14
iPad
On Sale
Mon-11/18/13
Mon-12/16/13
Mon-1/20/14
Mon-2/17/14
Mon-3/17/14
Mon-4/14/14
Mon-5/19/14
Mon-6/16/14
Mon-7/14/14
Mon-8/18/14
Mon-9/15/14
Mon-10/13/14
Mon-11/17/14
Mon-12/15/14
Mon-1/19/15
IN
ER-COOLED BIG TW
HARLEY HAS A WAT
PIGS
FLY!
OF
E YEAR
TH
E
L
C
Y
C
R
O
T
O
M
3
201HIGH TECH, HUGE FUN, TOTALLY UNEXPECTED!
HARLEY HAS A WATER-COOLED BIG TWIN
2013
MOTORCYCLE THEOF YEAR
HIGH TECH, HUGE FUN, TOTALLY UNEXPECTED!
motorcyclistonline.com
DOUBLED-UP COMPARISONS
BMW F800GS ADV VS. TRIUMPH TIGER 800 XC
BMW F800GT VS. KAWASAKI VERSYS
MCY1113_COV.indd 1
NOVEMBER 2013
$4.99
PLUS
INSIDE DUNLOP’S PROVING GROUNDS
BUYING & SELLING BIKES THE SMART WAY
8/23/13 4:26 PM
om
motorcyclistonline.c
NOVEMBER
NS
COMPARISO
DOUBLED-UP
R 800 XC
ADV VS. TRIUMPH TIGE
BMW F800GS
ASAKI VERSYS
BMW F800GT VS. KAW
2013
$4.99
PLUS
VING GROUNDS
INSIDE DUNLOP’S PRO S THE SMART WAY
BUYING & SELLING BIKE
PM
8/23/13 4:26
1
13_COV.indd
MCY11

2013 motorcycle year - bmg media solutions

Transcription

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