Shimano wins EFTTEX award for `Best New Spinning Reel`



Shimano wins EFTTEX award for `Best New Spinning Reel`
Date: the 18th of June 2009
Shimano wins EFTTEX award for ‘Best New Spinning Reel’
Last weekend the EFTTEX took place in Budapest (Hungary), the annual trade show organised by the
European Fishing Tackle Trade Association (EFTTA).
Like every year a competition for best new products was organised.
For the 3rd consecutive time (!) Shimano was honoured with the award for Best New
Spinning Reel, for the Stella SW. In 2008 Shimano received this award for the Aero
Technium Mgs XSA and in 2007 for the Stella FD.
The EFTTEX jury commended that the Stella SW is “Built to last”.
Also in other categories Shimano was succesfull and is proud to be the Runner Up for
the Diaflash XT-A Spinning (category Best New Non-Fly Rod) and Curado E (Best New
Baitcasting Reel).
Information Stella SW
Almost two years ago Shimano decided that saltwater anglers who want the very best (and understand
that the very best comes at a cost), should have the option of a fixed spool reel as good as the Stella
models enjoyed by their discerning freshwater brethren. Loads of R&D time and money have been invested
to ensure optimum protection from a known enemy; SALT !
For technical details about Stella SW please visit
Picture of award ceremony. From left to right:
Pierangelo Zanetta (President EFTTA), Jean Claude Bel (CEO EFTTA),
Yuzo Shimano (Shimano Inc), Gerard Bakkenes (Sr. Marketing
Manager Shimano Europe Fishing Holding BV) and Janet Doyle
(General Manager EFTTA).
Stella SW Built to last!
Picture courtesy of Rudy van Duijnhoven, Beet Magazine