Lock in your hair color to live your personality

Lock in your hair color
to live your personality
The color a woman chooses for her hair says a lot about her
personality – and knowing that her hair looks vibrant and shiny and
is soft to the touch gives her confidence a welcome boost.
So the last thing she needs is a color that fades quickly to leave her
hair looking dull and lifeless.
However, market research indicates that current hair color products
are prone to fading, and that most color protection products fail to
live up to their promise. Understandably, therefore, people are
searching for more reliable color protection products.
The DSM ColorLock concept is based on shampoo and conditioner
formulations that seal the hair surface and lock in color with the
high-tech natural derived from silk to give hair a vibrant shine and a
softer, stronger feel.
Lock in your hair color to live your personality
Market aspects
Performance of formulation
Mega trends lead people to modify their behavior, and one consequence
of such trends is an increase in hair coloring. Of course, there are
several reasons why people color their hair but an astonishing 72% of
people, when asked, said it makes them feel more physically attractive,
hence increasing their confidence and sense of wellbeing.
DSM ColorLock shampoo is effective in preventing the wash out of hair
dyes. The improved performance was tested over 18 hair washes and is
clearly visible, with ΔE values higher than 7 on a red color shade (Fig.1).
In general, red color shades are more prone to wash out than brownish
ones (Fig.1, Fig.2).
The best-selling colors are shades of brown, with red shades picking up
fast. But regardless of color, long-lastingness is the No1 claim (63%) for
all products. In consequence COLOR CARE is one of the largest benefits
areas within the care segment, and one that is still growing.
ΔE
28
Unfortunately, 71% people are currently dissatisfied with the performance
of market products and view claims as empty marketing-speak. They
are eager for products that maintain a rich color while keeping their hair
looking vibrant and shiny, and feeling soft.
Formulation concept to reduce color fading
ColorLock Shampoo
24
20
16
12
4
0
0 washes
6 washes
Improvement (ΔE): 5.5
12 washes
7.5
18 washes
7.3
ΔE
10
8
Definition: Shampoo for fresh, vibrant color
and a brilliant shine
6
4
•TILAMAR® Quat 2240
• PARSOL® SLX
2
•TILAMAR OP 40
• Phytantriol
0
®
DSM ColorLock
Benchmark
8
DSM ColorLock
Benchmark
0 washes
6 washes
Improvement (ΔE): 1.2
ColorLock shampoo has a light, creamy texture. A shampoo without
sulfates, it exhibits excellent foaming properties with small, soft
bubbles and supports the hair for longer lasting color.
ΔE
20
ColorLock Conditioner
16
Definition: Creamy, rinse-off conditioner for true
color brilliance with soft feel
12
8
•TILAMAR® Quat 640
• SETAKOL®
4
•PARSOL® SLX
• Phytantriol
0
ColorLock Conditioner with a light and gentle
touch offers care & protection without weighting
the hair down.
0 washes
6 washes
Improvement (ΔE): 2.6 2.9
(plus UV)
12 washes
2.6
Fig. 1: Coloration with
L’Oréal Preference dark
red on bleached hair in
triplicate over 18 washes.
Assessment of hair color
as L*a*b-values and
calculation of ΔE, whereas
differences of 1-2 are
generally perceivable by eye.
18 washes
1.4
Fig. 2: Coloration with
Garnier Nutrisse chestnut
on bleached hair in
triplicate over 18 washes.
Assessment of hair color as
L*a*b-values and
calculation of ΔE, whereas
differences of 1-2 are
generally perceivable by
eye.
Fig. 3: Coloration with
Garnier Nutrisse chestnut
on bleached hair in
triplicate over 18 washes.
After every 6 washes
tresses were conditioned
and UV-irradiated with
2.4KJ/cm2. Assessing the
DSM ColorLock
hair color as L*a*b-values
Benchmark
and calculation of ΔE,
12 washes
18 washes whereas differences of 1-2
2.6 3.1
1.4 3.3 are generally perceivable
(plus UV)
(plus UV)
by eye.
What causes color fading?
The long-lastingness of hair color is known to be influenced by diverse
factors, whereas the following ones can be considered as key:
• Washing frequency
•UV-light
Lock in your color to live your personality
New scientific findings by DSM have revealed that red color shades are
very prone to wash out but less sensitive to UV-light, whereas brown
color shades are more sensitive to UV-light but slower to wash out.
• Focus on growing market segments and future beauty trends
Left: Permanent coloration
Right: Temporary coloration
Courtesy of P&G 2001,
Wella book ‘Fascinating Hair’
Europe
DSM Nutritional Products Europe Ltd.
P.O. Box 2676, 4002 Basel
Switzerland
Phone: +41 61 815 7777
Fax: +41 61 815 7860
Email: [email protected]
Asia Pacific
DSM Singapore Industrial Pte Ltd.
Trading as DSM Nutritional Products Asia Pacific
30 Pasir Panjang Road, Mapletree Business City #13-31
Singapore 117440
Phone: +65 6632 6500
Fax: +65 6632 6600
Email: [email protected]
• Serving people’s beauty aspirations
• Understanding what causes color fading
• Providing ready-to-use formulation concepts with
performance-driven claim substantiation
North America
DSM Nutritional Products, LLC
45 Waterview Boulevard, Parsippany,
NJ 07054 United States of America
Phone: +1 800 526 0189
Fax:
+1 973 257 8580
Email: [email protected]
Latin America
DSM Productos Nutricionais Brasil Ltda.
Avenida Engenheiro Billings, 1729 – Prédio 31
Sala A - CEP:05321-010, São Paulo – SP, Brasil
Phone: + 55 11 3760 6409
Fax:
+ 55 11 3760 6492
Email: [email protected]
www.dsmnutritionalproducts.com
© 2016 DSM Nutritional Products, 4002 Basel, Switzerland. www.dsm.com/personal-care
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