- Peterbilt

Tad Agoglia and the First Response Team were on the scene
quickly in Haiti, removing debris and leading rescue
operations, shortly after a devastating earthquake crippled
the country in January. In the inset photo, a donated Peterbilt
vehicle lands in Haiti under the watchful eye of the
U.S. National Guard 82nd Airborne. (Photos by David Uttley)
For more on the efforts of First Response Team, see their story
on page 22.
first
C L A S S
Volume 30 Number 1
Summer 2010
Well Adjusted
C O M M E N T S
page 10
Peterbilt Model 384s and an
opportunistic approach to the
post-recession business environment have helped CTI thrive.
It’s a New World
Mobile Force to be Reckoned With
6
Growing Big, Operating Small
8
A Winning Pair
12
PACCAR MX Engine Debuts
14
The Innovative New Model 587
16
SmartNav, SmartSound Introduced
18
An Awesome Responsibility
22
DEPARTMENTS
Peterbilt News
20
The Peterbilt Model 386 and an
unlikely pair of leaders have
propelled Trappers
Transport to success.
page 12
Like a storm that leaves behind an altered landscape,
it’s very apparent that this latest recession will leave
behind a changed trucking business.
Successful trucking companies will be those that were
strong enough to withstand the storm, and opportunistic
enough to adapt to the new world it’s ushered in.
At Peterbilt, we’ve adjusted our focus on reshaping
our product line to help you succeed in
the post-recession world. For example,
our revolutionary new Model 587 combines the latest in fuel-saving aerodynamic efficiency with the comforts and
spaciousness of an integrated sleeper
system, preferred by fleet drivers and
owner-operators alike.
Other products, such as the new
Model 382, bring driver appeal and
aerodynamic efficiency to the shorthaul and pickup and delivery markets,
while our LNG-powered trucks and
Model 320 hybrid continue to advance Bill Jackson
General Manager
technology in the trucking industry.
And coming this summer,
PACCAR’s MX engine will bring unparalleled quality and
technology to the North American Class 8 market.
As we’ve prepared for the new trucking world, it’s
heartening to see many of our customers do so as well.
For example, Gregg Gibbons, the owner of CTI Trucking
in Rillito, Ariz., sees the wheels of economic recovery in
motion, and recently bought three new Peterbilt Model
384s (page 10).
“It was time,” says Gibbons. “You always have to be
looking at new technology, learning about what’s coming up and testing it… we’ve got to be thinking about the
future of the fleet.”
Thinking about the future — and how we differentiate
ourselves from the competition — appears to be sound
advice for all of us.
Editorial director: Melissa Epping • Editor: Bill Laste • Art director: Mike May • Client services manager: Cyndy
Seitz • Publisher: Pete Sobic
First Class is published by Northbrook Custom Media, a division of Randall-Reilly Publishing Company,
LLC, on behalf of Peterbilt Motors Company and its dealers. Editorial office: 21420 W. Greenfield Ave., New
Berlin, WI 53146. Phone (262) 650-9260. Printed in the U.S., copyright 2009. Postmaster: Send form 3579
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Windsor, Ontario, N8X 1Z1 Canada.
FIRST CLASS 5
A Mobile Force
To Be Reckoned With
Peterbilt Medium-Duty trucks, Model 365s
carry the load for this high-tech refueling fleet
D
critical in this business,” says Davis. “Every minute our
uring economic downturns like the current one, typical fleet
trucks are running, we’re able to generate revenue.”
owners have to make tough decisions. Brad Davis — not typiMobile Force experiences very little downtime, adds
cal by any measurement — has decided to expand.
Davis. “Our equipment is the lifeblood of our operaOpportunities exist in every economic cycle, Davis says, even
tion and Peterbilt is our equipment choice.“
the current one. So it’s his view that when the going gets tough,
When Southwest Products designed the truck
the tough move into new markets.
body, Davis suggested a number of labor-saving inDavis owns Mobile Force Refueling, Phoenix, Arizona, a comnovations that help his servicemen work smarter,
pany that has delivered on-site fuel and lubrication to construction sites since 2000. Last
year, Davis expanded his
marketing efforts to include
“A Peterbilt fleet says something
servicing commercial truck
fleets across all industries. “I
to customers about our
entered the fleet fueling busicommitment to quality.
ness strictly based on projec— Brad Davis
tions that construction was
going to slow down,” says
Davis. “We dedicated an
entire new business to commercial truck fleets. It’s a little more recession proof and
creates a nice buffer for us.”
Recently, Mobile Force’s
customer base has expanded rapidly. To keep up with demand, Davis ordered five new
Peterbilts in 2008, and three more in 2009, increasing his fleet
size to 20 trucks.
Because his business model of fleet fueling requires highly specialized equipment, Davis works with truck builder Southwest
Products in Phoenix, Arizona, to build the body.
Rob Hanish at Southwest Products and Davis prefer Peterbilt
medium-duty trucks, headlined by the Models 337 and 348, and
Model 365s. They spec medium-duty vehicles with Cummins 330
hp engines, while the Model 365s get Cummins ISM 425 hp engines, Eaton 10 speed transmissions, 20,000 lb front axles and
46,000 lb rear axles.
Critical uptime
A Mobile Force truck might travel only 20 miles to each customer location, but while there it works constantly. “Uptime is
6 FIRST CLASS
This Peterbilt medium-duty, as well as the Model 365, provide
the perfect platform for Mobile Force refueling operations.
including rollers on the back doors, oil guns mounted for easier,
more efficient handling, a better system for draining and collecting waste oil, and a computerized system to capture all critical
liquid measurement data.
“We incorporated a high precision bar coding system for our
customers,” says Davis. “Our trucks travel to the customer’s fleet
yard or construction site, scan the equipment bar codes, fill up
the machines, grease them, change oil and top off fluids. The data
captured in the operator’s handheld barcode reader is calculated
precisely to within 1/10th of a gallon. This level of technology allows our trucks to dispense fuel, leave detailed receipts and generate reports that tell our customers what each vehicle in their fleet
costs to operate per day, per week, per year in fuel expense.”
When trucks return to Mobile Force headquarters, operators
can download the collected data directly into the company computer system for automatic billing. “We’re moving toward a paperless office,” says Davis.
Quality image, quality service
Mobile Force trucks traveling to and from customer
work sites act as “moving billboards that project our company image on the roadways,” says Davis. “People in Phoenix know our trucks and always comment on how nice the
Peterbilts look. While a lot of our competitors want the
cheapest trucks they can acquire, we’re exactly the opposite. And that really pays off for us. A quality Peterbilt fleet
says something to customers about our commitment to
quality.”
One sign that competitors are getting wiser to Mobile
Force strategies is the high demand for its Peterbilt fuel
trucks at trade-in time. Davis put three trucks up for sale
recently and the bidding war surprised even him. “After
two and a half years of service, we sold these trucks for
more money than we had paid brand new. Buyers line up
for these trucks.”
FIRST CLASS 7
Growing Big,
Operating Small
Kenan Advantage Group says they may be biggest,
but that’s not why they’re best
T
here is nothing “small” about a fleet of more than 3,300
power units.
But The Kenan Advantage Group, a fuel delivery firm headquartered in Canton, Ohio, maintains that at the foundation of
the steadily growing company, you’ll find the principles often
associated with a small company. These include exemplary performance, customer service, pride and premium equipment,
such as the Peterbilt Model 384 day cab, which has been integrated into the KAG fleet since the introduction of the versatile
regional-haul vehicle.
that has seen the company develop a coast-to-coast presence in
38 states, focusing primarily on “last-mile” deliverers of petroleum products from rail and pipeline to retailers, marketers and
other end users. KAG also features growing specialty products
and logistics divisions. However, not any willing company is fit
to become part of the KAG portfolio.
“We focus only on best-in-class operations, companies
that have an excellent reputation in their marketplace and that
have a geographic footprint that appeals to us,” says Molder.
“But once we acquire them, we recognize that their own
flavor, their own identity, is what made them successful in the
first place. People in different parts of the country are accustomed to dealing with their own people, and they may do
some things differently. So we allow that operating identity
to remain in tact.”
National account
While these small-company values may appeal to their customer base, being a large company has advantages as well. As
the result of a national account developed with Peterbilt, the
KAG enjoys leveraged purchasing power on the Model 384s
it integrates into the fleet, as well as convenience factors and
“These trucks put on hard miles...
but the Peterbilts really hold up...”
Vice-President of Fleet Services RJ Molder says the Peterbilt
Model 384 is a key component in KAG’s delivery of best-inclass service to its customer base.
“Our growth has been extraordinary,” says company vicepresident of fleet services RJ Molder. “But all of our operating
companies are run as if they’re smaller, keeping their core principles and values in tact.”
“Last-mile” delivery
The KAG’s strategic growth is part of an acquisition model
8
FIRST CLASS
service advantages at the more than 250 Peterbilt North American dealer locations.
“With our buying power, it’s a win for both us and the
operating company,” says Molder.
“If our smaller operating companies have operated their business successfully enough to be
considered best-in-class, you can assume that not
only do they employ the best drivers and operations people, but the equipment goes right along
with that,” says Molder. “It’s the whole pie – not
just the pieces. It takes all that to be best-in-class.”
Peterbilt has been a cornerstone of
the KAG purchasing program since the
early 1990s.
“It’s not about the cheapest equipment.
It’s about getting the longest yield, and the lowest operating cost. With Peterbilt, we’ve always found we get
exactly that.”
Engine test
KAG has also been testing the new PACCAR MX engine with
excellent results so far.
“We’re very pleased with its operation,” Molder says.
“The most important thing in all of this is the support we
get from Peterbilt. The fact is, these are mechanical devices
built by humans. There are, occasionally, going to be issues.
It’s how you handle those issues that develops and retains a
business relationship.
“It’s no different than the way we treat our customers. We
consider our vendor relationships to be a partnership. If we have
faith in them, they’ll have faith in us.”
Drivers, too, have found Peterbilts provide a safe, comfortable working environment.
“That’s their office,” Molder says. “You have to provide them
equipment that makes their job easy and safe, and safety not
only applies to our drivers but the general motoring public as
well. With the sloped hood that improves driver visibility and
maneuverability as well as specification features such as in-cab
communication that helps us monitor driver performance and
the Bendix roll-stability package, we feel we’re setting the bar for
highway safety in the industry.”
Other spec’ing decisions, such as steel crossmembers and
engines that put out more than 400 horsepower, help the KAG
get long service life out of their trucks. Molder says he’ll run their
trucks to near 800,000 miles over a 7-8 year period before trading them.
“These trucks put on hard miles — lots of stops and starts —
but the Peterbilts really hold up,” Molder says. “The key is proper
spec’ing. With the help of Peterbilt, we dissect the truck and
build what’s going to provide us the greatest yield.”
FIRST CLASS
9
New Peterbilt Model 384s are ready
to go to work for CTI in Arizona.
Well Adjusted
CTI shifts gears to weather the recession
F
ew industries have suffered the sting of the recession like
construction.
Many construction-dependent companies — and haulers in
particular — haven’t survived; others still aren’t sure they will.
But some, like CTI, Inc., headquartered in Ritillo, Ariz., were
merely knocked off stride by the recession, then surveyed the new
landscape, diversified, and found a way to keep moving forward.
Certainly, revenues are down, as much as 50 percent compared to the boom years earlier this decade. But according to
owner Gregg Gibbons and company president Shandy Copening, the company is well-positioned to thrive in the present and
10
FIRST CLASS
the future, and is even adding new Peterbilt trucks to its fleet.
“We diversified,” says Copening. “We diversified because we
had to. No one was building houses, and that was a dynamic we
had to deal with.
“But we reacted fast, and the decisions we made were
appropriate.”
Specifically, CTI, turned some of its focus from the delivery
of concrete for the construction industry — which at one point
made up more than 60 percent of the company’s business — to
the mining industry, which now provides a nearly equal portion
of the company’s business.
History of adaptation
According to Gibbons, the company has been built on a
history of adapting to change. His father, Rusty, started the
company in 1930 delivering manure for local lawns, but began
filling a need for aggregate haul and by 1950, when the first
concrete manufacturer in Arizona was established, the senior
Gibbons had the only equipment —
and permit — to haul it.
The company began to flourish,
even when a tariff was imposed on
the concrete-hauling business before
deregulation. And after deregulation
in the early 1980s killed the tariff
but brought a glut of competition,
the company continued to grow,
establishing terminals in southern
California and New Mexico in addition to 10 terminals in Arizona.
And as building in the southwest boomed, startup concrete
haulers appeared almost as quickly as
new homes. But when the bubble burst
in the new millennium, those competitors often burst with it.
CTI, meanwhile, simply found other
means of putting as many of their
assets as they could to work.
“Two things have kept us afloat,
or basically cash-neutral, through
this downturn,” says Gibbons.
“Hauling sulfuric acid for the mines,
and delivering copper concentrate.”
“It was time,” says Gibbons. “You always have to be
looking at new technology, learning about what’s coming
up and testing it. Even though we have older equipment we
could be running, we’ve got to be thinking about the future
of the fleet.”
Gibbons and Copening had an eye on the future and new
Fleet changes
While that diversification required CTI to add bottom dump
and moving-bottom trailers to its fleet, it did not require much
change in the fleet of power units, most of which are day cabs,
including about 60 Peterbilt Model 384 and 386s, as well as
some older models.
The entire fleet of tractors has dwindled from 365 to about
technology when they tested PACCAR’s new MX engine in
16 trucks over the past year. The results have been positive,
according to Gibbons.
“The drivers love them,” he says. “They love all our equipment. It’s very easy to drive.”
Meanwhile, Copening foresees a continued forward-looking stance as it applies to the fleet.
“It’s in the best interest of the company to maintain a youthful fleet made up of premium equipment,” Copening says. “Even
though the driver market has changed — we no longer even advertise to attract drivers — there are fewer and fewer qualified drivers
available. And we’ll be in a driver crunch again soon enough. When
it does occur, we’ll be in a position to attract the best of them.”
Adds Gibbons, “We’ve had some older trucks of other
makes. You keep them around and you’re not making payments, but you’re paying for maintenance. So it comes down
to, what do you want to pay for — a shop full of people
working on trucks, or trucks on the road? We choose trucks
on the road, so we stay with the Peterbilt product.”
“The drivers love our new
PACCAR MX test engines...
They love all our equipment...”
320 tractors at present. Gibbons says trucks that had reached
the end of their life-cycle, which varies greatly at CTI but often
runs more than 1 million miles, simply weren’t replaced.
While Gibbons says his existing fleet is still running short
of full capacity, he recently took delivery on three Peterbilt
Model 384s nonetheless.
FIRST CLASS
11
Winning Pair
Partners have diverse opinions,
but agree on Peterbilt fleet
“I’m the gas. He’s the brake.”
Thus describes the partnership at the wheel of Trappers
Transport, a Winnipeg-based refrigerated goods carrier. The
words are those of Dan “Trapper” Omeniuk, the president and
founder of the growing 23-year-old company. His partner — “the
brake” — is CFO Pankaj Sharma, and the differences between
the two go beyond their roles in leading the firm.
The former grew up in northern Manitoba, was raised on
moose his family hunted and walleyes they caught, and ended
his formal education after the 10th grade. The latter grew up in
Winnipeg, was an honors student at the University of Manitoba,
is a vegetarian, and is a Professional Chartered Accountant, the
Canadian equivalent of a U.S. CPA.
Omeniuk is a constant fountain of new ideas. Sharma is a con-
“You got ‘em in the new Model
386 and it didn’t take long...”
stant block on any of them that don’t make financial sense.
And both readily admit that their frequently divergent viewpoints are exactly what make their partnership a success.
But the partners have long been in agreement regarding one
tenet of the trucking business — their commitment to building
their fleet with premium Peterbilt trucks. They’re now integrating
Peterbilt Model 386s into the fleet, which has been all Peterbilt
since Omeniuk started the company with a single new Peterbilt
in 1986.
“Back when I started, you got into a Peterbilt long-nose for
pride, and as much to impress other truckers as you would to
impress your customers,” says Omeniuk. “Now you’ve got to
keep an eye on fuel efficiency, resale value, driver appeal, reliability — that’s why we run Peterbilts today.”
New partner
Sharma wasn’t there in the beginning, but he has a long
connection to the industry, either in direct employ or in his
service as a public accountant. In fact, Trappers Transport
was once one of his clients. He joined Trappers Transport in
2001 when Omeniuk recognized he needed management help
to take his company “to the next level,” Omeniuk says.
The move freed Omeniuk, who had already given up driving, to focus on sales and customer service for their growing
customer base, which included major grocery chains and food
suppliers throughout North America.
“It’s always evolved around food for us,” says Omeniuk.
“Fresh, frozen, time-sensitive — these customers are looking
for an honest carrier that offers reliability, and we’ve always
been able to provide that.”
Trappers Transport also provides that reliable service using
technologically advanced premium equipment — including satellite-monitored tractors and trailers — which means plenty to
their customers.
“The industry knows who we are,” says Sharma, citing
the bright-yellow design scheme of a Trappers Transport rig.
“They know us by our equipment.”
Adds Omeniuk, “In fact, we have our trucks to thank for
one of our accounts. It was the wife of the owner who told her
husband about seeing our yellow Peterbilt trucks. Eventually,
it was our reliable service record that got us the job, but it was
our trucks that got us noticed.”
Those trucks have long been Peterbilt traditional conventionals, but once Sharma and Omeniuk saw the fuel efficiency
improvements in Peterbilt aerodynamic equipment — as well
as the higher residual values — they began buying Model 386s.
These trucks, like their predecessors in the fleet, come with an
“owner-operator spec” that includes a 70-inch Unibilt® Ultracab® sleeper, a Platinum-level interior and an 18-speed Eaton
transmission.
Most drivers took to the change in equipment immediately.
“They liked the visibility, the ride, the comfort, the bigger
sleeper,” says Omeniuk. “We had some die-hard long-nose
guys, but you got ‘em in that new Model 386 and it didn’t take
long. They said, ‘This is now, man.’”
MX test fleet
Trappers Transport has also been a test fleet for the new
PACCAR MX engine. Dealer support helped make the trial run
a success, according to Omeniuk, who also notes that PACCAR Financial has been a valuable resource for the company
as well.
Such support bodes well for the future of the company, says
Omeniuk, who is sure to use it to make a case for some of his
new ideas.
Or, as Omeniuk puts it, “Sometimes, this Indy car just has too
much horsepower for the brake!”
FIRST CLASS
13
Peterbilt News
Peterbilt Launches The New
PACCAR MX™ Engine
P
eterbilt Motors Company has announced the availability of
the highly anticipated new PACCAR MX™ engine for Class 8
vehicles, delivering design excellence and industry leading performance, reliability and fuel efficiency for Peterbilt’s Vocational
and On-Highway lineup.
“The PACCAR MX takes our
trucks to the next level of
integration and optimization...”
Beginning in summer 2010, the PACCAR MX will be available
in Peterbilt Models 587, 388, 386, 384, 367 and 365, providing
best-in-class performance through engineering and vehicle optimization.
“The PACCAR MX leverages the corporation’s 50+ years of
engine development and manufacturing expertise, over 50
million test miles along with the over 125,000 PACCAR MX
engines operating globally,” says Bill Jackson, Peterbilt General Manager and PACCAR Vice President. “The PACCAR MX
14
FIRST CLASS
takes our trucks to the next level of integration and optimization, and the high degree of performance is synonymous
with the Class and quality the industry has come to expect
from Peterbilt.”
The PACCAR MX engine is available with a horsepower
range of 380hp-485hp and torque outputs up to 1,750 lb-ft.
This power range, combined with excellent fuel efficiency,
high reliability, durability, lightweight design and low cost
of ownership makes it an ideal choice for both over-the-road
and vocational applications. The PACCAR MX engine uses Selective Catalytic Reduction (SCR) in combination with exhaust
gas recirculation (EGR) to meet the EPA 2010 diesel engine
emissions regulations.
CGI block
The PACCAR MX is the only commercial diesel engine to use
Compacted Graphite Iron (CGI) in both the cylinder block and
head. CGI is 20 percent lighter and 75 percent stronger than
traditional gray iron. Additionally, the engine utilizes fractured
cap technology in both the connecting rods and main bearing
caps to provide high shearing strength that result in a wide
horsepower range and longer torque and power curves for
more efficient operation.
“Proper truck specification and component integration is
critical in maximizing vehicle power and efficiency. The 2010
PACCAR MX provides the engineered optimal set of technologies that are specially designed to increase fuel economy
and add savings to our customers’ bottom line,” says Landon
Sproull, Peterbilt Chief Engineer. “Pairing Peterbilt’s proven
aerodynamics with technologies, such as electronically controlled high pressure fuel injection, delivers unparalleled fuel
economy and unmatched overall performance.”
North American
Tour to Launch
MX Engine, New
Model 587
P
eterbilt has announced a
North American Tour that will
showcase two of its latest revolutionary new products — the PACCAR
MX engine and the Model 587. The
tour is under way and will stop at 77 Peterbilt dealer locations
throughout the United States and Canada in 2010.
WEST TEXAS PETERBILT-LUBBOCK
RUSH PETERBILT TRUCK CENTER - DALLAS
PETERBILT EMPLOYEE EVENT
RUSH PETERBILT TRUCK CENTER - Tulsa
PETERBILT OF SPRINGFIELD
KANSAS CITY PETERBILT
NEBRASKA PETERBILT
PETERBILT OF SIOUX CITY
PETERBILT OF FARGO, INC.
QUAD CITY PETERBILT, INC.
JXE - Bloomington
JXE - Madison
JXE - Wadsworth
LaBEAU BROS., INC.
GREAT LAKES PETERBILT
UTILITY/PETERBILT OF INDIANAPOLIS
MARTIN’S PETERBILT OF EASTERN KENTUCKY
ALLSTATE PETERBILT - CLEVELAND
COLUMBUS PETERBILT
PETERBILT OF NORTHWEST OHIO, INC.
REEFER PETERBILT
PETERBILT ONTARIO TRUCK CENTRES - LONDON
PETERBILT ONTARIO TRUCK CENTRES - MISSISSAUGA
CAMIONS EXCELLENCE PETERBILT LAVAL
TRANSDIFF PETERBILT DE QUEBEC
PETERBILT NEW BRUNSWICK - MONCTON
WHITED PETERBILT OF MAINE
CHAMPLAIN PETERBILT
NEW HAMPSHIRE PETERBILT, INC.
McDEVITT TRUCK SALES
PETERBILT OF CONNECTICUT
UTICA GENERAL PETERBILT
CAMBRIA PETERBILT
HUNTER PETERBILT
G.L. SAYRE PETERBILT
HUNTER PETERBILT
PETERBILT OF BALTIMORE
ELLIOTT/WILSON CAPITOL TRUCKS,LLC
PIEDMONT PETERBILT
RUSH PETERBILT TRUCK CENTER - CHARLOTTE
PETERBILT OF Dunn
PALM PETERBILT-GMC TRUCKS, INC.
RUSH PETERBILT TRUCK CENTER - WINTER GARDEN
NALLEY MOTOR TRUCKS
PETERBILT OF KNOXVILLE
RUSH PETERBILT TRUCK CENTER - NASHVILLE
PETERBILT OF BIRMINGHAM
PETERBILT OF MEMPHIS
PETERBILT OF MISSISSIPPI
PETERBILT OF LAFAYETTE
RUSH PETERBILT TRUCK CENTER - HOUSTON
RUSH PETERBILT TRUCK CENTER - SAN ANTONIO
PETERBILT OF WYOMING - CASPER
D.S.U.- PETERBILT & GMC, INC.
WESTERN PETERBILT - SPOKANE
MONTANA PETERBILT
PETERBILT FORT FRANCES
PETERBILT THUNDER BAY
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Best spec
Customer optimization can be achieved through PACCAR’s
PROSPECTOR® sales specification tool which analyzes the application, intended use, payload, fuel efficiency and other factors
to determine a best spec for each customer’s specific application.
“All Peterbilt dealers across the USA and Canada are able to
target a customer’s best spec using PROSPECTOR to order their
ultimate engine performance parameters,” says Arlen Savitt,
Peterbilt’s Assistant General Manager of Sales and Marketing.
“Peterbilt’s dealer network is ready to welcome customers to experience the PACCAR MX engine’s exceptional power and performance, and all dealer locations have been specially trained in
MX sales and service support.”
The PACCAR MX has been designed for ease of maintenance,
which results in improved efficiency in dealers’ service facilities.
Peterbilt dealers are prepared to provide exceptional parts and
service support for the PACCAR MX engine. Peterbilt and all PACCAR dealerships have certified PACCAR MX trained technicians
and a complete inventory of service parts. More than 525 authorized service locations across North America are certified in the
latest technologies and cutting edge diagnostic tools to service
and support the PACCAR Engine family. Additionally, PACCAR
operates eight parts distribution centers in North America and
provides engine technical support 24/7 – 365 days a year.
FIRST CLASS
15
Peterbilt News
Aerodynamic Innovation
Peterbilt launches SmartWay-certified Model 587
A
dynamic evolution of the highly successful Model 387, the
recently introduced Peterbilt Model 587 sets a new standard
for on-highway fuel efficiency, technology and serviceability.
“The new Model 587 is the culmination of design, engineering
and customer feedback which result in an optimized truck that
sets the standard for operational efficiency, operator comfort and
earned the Environmental Protection Agency’s (EPA) SmartWay® certification and has been recognized as a leader in fuel
efficiency and environmentally friendly. The SmartWay program
has established a comprehensive set of fuel-saving, low-emission
equipment specifications for new Class 8 long-haul tractors
and trailers. The new Model 587 offers customers fuel savings,
lower greenhouse gas emissions, and significantly restan- duces NOx, particulate matter and other air pollutants.
“The new Model 587 sets the
dard for operational efficiency,
operator comfort and safety for
on-highway Class 8 trucks...”
safety for on-highway Class 8 trucks,” says Bill Jackson, Peterbilt
General Manager and PACCAR Vice President. “The Model 587 is
available with the new PACCAR MX engine, which brings a new
level of innovation through industry-leading quality, exceptional
reliability and proven performance.”
Adding to an already impressive pedigree, the Model 587 has
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FIRST CLASS
Ideal for long haul
Available with two sleepers or in a day cab configuration, the Model 587 is ideal for long-haul fleets, driving
teams or owner-operators who seek quality, performance, value and a wide-body cab. Tanker and shorter
haul applications also benefit specifically from the exceptional fuel efficiency and versatility of the Model 587.
The cab interior is available with swivel seats, dual arm
rests and a roomy 30-inch walk-through space providing a
comfortable work and living environment for the operator.
The dash layout features stylish colors and textures while
gauges and switches are positioned within easy reach to provide an ergonomic work environment.
The new Model 587 features:
•Aerodynamics – Peterbilt engineers designed a 2.5 percent
decrease in drag that results in a 1.25 percent fuel efficiency
gain. This is the result of a new streamlined hood design and
molded bumper, tested and validated through wind tunnel
and computational fluid dynamics testing.
•Brakes – The Model 587 comes equipped with standard front
Bendix air disc brakes for exceptional performance in stopping distance, brake handling and ease of maintenance, an industry first.
•Better Overall Visibility – The Model 587 provides an over 2
foot improvement in the driver’s forward line of sight.
•Increased Maneuverability – The newly designed steering
geometry improved curb-to-curb maneuverability by 12 percent.
•Improved Forward Lighting – An increase of 35 percent
brightness is achieved with the Model 587’s standard halogen
lights. A projector module design is utilized for low beam lighting
to provide enhanced road coverage and consistent light distribution. Complex reflector technology is used for high beam lighting
to extend the light pattern for exceptional down road visibility.
•Battery/Tool Box – A new robust gas spring design facilitates
opening and closing and a durable, T-handle lock ensures items
are stored away safety and securely.
•Serviceability – The hood features tilt-assist to facilitate hood
opening and closing as well as an advanced anti-blow down protection device to help protect technicians performing service.
“The sleek new Model 587 design was shaped by engineers
with new customer input, and supported with hundreds of iterations of computational fluid dynamic studies to validate those designs,” said Landon Sproull, Peterbilt Chief Engineer. “Particular
attention was paid to serviceability features such as bonded construction, advanced circuit board technology and reduced wiring;
all making the Model 587 a durable, reliable performer.”
FIRST CLASS
17
Peterbilt News
SmartNav™, SmartSound™
systems debut
P
eterbilt has recently introduced two new groundbreaking
features that will enhance driver comfort, awareness and
vehicle control.
SmartNav, an in-dash navigation, diagnostic, entertainment
and communications system, is now available, as is SmartSound,
a noise-reduction system for day cab and sleeper-equipped trucks.
SmartNav provides drivers a new realm of safety, vehicle
awareness and control with the state-of-the-art system that
offers navigation, vehicle diagnostics, communication and
entertainment technologies in a touch-screen-operated unit customized for the trucking industry.
“SmartNav was developed to enhance driver safety and
vehicle performance, as well as lower costs by decreasing driver
out-of-route errors and missed vehicle maintenance,” says Bill
Jackson, Peterbilt General Manager and Peterbilt Vice President.
“SmartNav also features infotainment previously never seen in
the trucking industry, allowing drivers to experience the ultimate
in connectivity and entertainment – all in cab.”
Peterbilt’s SmartSound package, designed to significantly
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FIRST CLASS
reduce cab noise and driver fatigue while enhancing driver
comfort and safety, can be seamlessly integrated into any interior level providing a quiet, comfortable environment for the
driver with both acoustic and thermal insulating properties.
Noise reduction not only improves driver concentration but also
dramatically reduces driver fatigue.
Peterbilt Model 384 Awarded
American Truck Dealers Class 8
Commercial Truck of the Year
A
merican Truck Dealers (ATD) has named the Peterbilt
Model 384 as the “2010 ATD Commercial Truck of the
Year” during ATD’s 2010 annual Convention and Exposition in Orlando, Florida.
Chosen by a judging panel of journalists from leading truck publications in North America, the Model
384 was selected due to its superior design and features. The Model 384 offers unparalleled customer
value and includes new proprietary aerodynamic features to maximize fuel efficiency and contemporary interiors for more efficient operation. The Model 384 is Peterbilt’s
most versatile performer, ideal for regional, short and long haul
routes, with the power to handle the heaviest payloads.
“Peterbilt is honored to be selected as ATD’s Commercial
Truck of the Year,” says Bill Jackson, General Manager of Peterbilt
Motors Company and Vice President of PACCAR Inc. “Our team
listens to the voice of the customer along with our dealer network, and works with our supplier partners to design and manufacture trucks that offer value, innovative features and exceptional
maneuverability for a wide range of applications.”
The Model 384 has been recognized as fuel efficient and environmentally friendly by the Environmental Protection Agency’s SmartWay program. The
Model 384 provides customers with a true competitive advantage and is offered with natural gas configurations as an environmentally friendly power platform. The
Model 384’s aerodynamic package provides dramatic fuel efficiency gains of up to 12 percent and drag reduction of 24
percent, making it the flexible, highly efficient aerodynamic
workhorse for the heavy duty industry as well as for fuel conscious, forward thinking fleets.
The lightweight, powerful Model 384 features a 116” BBC,
and a full range of heavy duty suspension, brake and drivetrain
options ideally suited for tanker, pickup and delivery and short
haul applications.
FIRST CLASS
19
Peterbilt News
Regional haul suits new Model 382
P
eterbilt has introduced the all-new
Model 382 for regional and shorter
haul applications.
Available as a day cab, the new Model
382 offers outstanding maneuverability, aerodynamic styling, and exceptional
serviceability to the regional haul Class 8
market segment. The new Model 382 is
powered by a highly efficient 2010 Cummins ISL9 engine and is complemented
by Peterbilt’s durable and lightweight
cab construction, a full array of Peterbilt
lightweight on-highway suspensions, and
spacious ergonomic interior.
“The Model 382 is a perfect blend of
horsepower, efficiency, strong construction and task flexibility for the growing
regional haul market,” says Arlen Savitt,
Peterbilt Assistant General Manager of
Sales and Marketing. “The combina-
tion of advanced aerodynamics and
the Cummins ISL9 engine ensures a low
cost of operation, highly fuel efficient
regional haul trucking solution.”
The Model 382 is available with the
Peterbilt Aerodynamic Package, which
includes Peterbilt’s proprietary roof fairing, designed and tested to reduce vehicle
drag by up to 30 percent, resulting in an
estimated $4,650 in savings annually
(80,000 miles, $2.90/gal) versus a comparable non-equipped Peterbilt Model
382. Benefits have been validated by
the company with computational fluid
dynamics studies, wind tunnel testing
and on-track drag metering.
“A perfect blend of
horsepower,
efficiency, strong
construction and
task flexibility...”
Driver comfort and safety are built
into the Model 382 with a cab specifically designed to meet the needs
of the regional haul driver. The sloped
hood of the Model 382 provides optimal visibility and a technologically
advanced forward-lighting system
provides both a broader and brighter
lighted area. The interior is ergonomically designed to keep the driver alert,
comfortable and productive, including
back-lit gauges, contoured door panels and rocker switches all within easy
reach of the driver. The HVAC system
improves air flow and reduces maintenance costs. Power windows, mirrors
and lock switches are located in the
new door pad design with dual cup
holders providing added convenience.
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FIRST CLASS
Peterbilt News
Peterbilt of Springfield Named Dealer of the Year
P
eterbilt of Springfield has been
named the 2009 Peterbilt North
American Dealer of the Year at the recent Peterbilt dealer meeting. Located
in Strafford, Mo., the dealership is
one of seven operated under the Larson Group umbrella by dealer principal
Glenn Larson.
“Glenn Larson continues to exem-
plify the qualities that it takes to run a
highly successful dealership,” says Bill
Jackson, Peterbilt General Manager and
Paccar Vice President. “Over the years,
Glenn has been a tremendous partner
in support of Peterbilt and the entire
PACCAR line-up of products including
PacLease and Paccar Financial. We are
very fortunate to have Glenn and the
entire Larson Group family as a part of
the Peterbilt dealer network.”
Also recognized were Peterbilt Pacific Abbotsford, B.C., Truck Care Dealer
of the Year; Rush Truck Center — Phoenix, which was named Peterbilt Red Oval
Dealer of the Year; and Peterbilt Ontario
Truck Centres — London as Medium
Duty Dealer of the Year.
LNG Lineup, Model
320 Hybrid Available
P
eterbilt has announced full production capability of natural gas
powered Peterbilt truck Models 384,
365 and 320 as well as availability of
the Model 320 Hybrid Class 8 refuse
truck.
Built at Peterbilt’s truck manufacturing facilities, these fuel efficient
and emissions compliant compressed
(CNG) and liquefied natural gas (LNG)
power platforms join Peterbilt’s family
of SmartWay certified on-highway vehicles and alternative fuel vehicles, forming the industry’s most comprehensive
environmentally responsible lineup.
“Our natural gas Models 384, 365
and 320 demonstrate our industry
leadership in developing products that
reduce harmful emissions and provide
exceptional fuel efficiency,” says Arlen
Savitt, Peterbilt Assistant General Manager of Sales and Marketing.
The low-cab-forward Model 320 Hybrid utilizes Eaton’s Hydraulic Launch
Assist™ (HLA) technology and is ideal
for vocational stop-and-go applications
such as refuse collection.
FIRST CLASS
21
An Awesome
Responsibility
First Response Team
measures successes in lives
F
ew trucking companies can say that lives depend on the performance of their fleet.
But Tad Agoglia can.
Agoglia is the founder and hands-on leader of First Response Team, a non-profit heavy-equipment operation that
specializes in key elements of rescue and relief efforts.
First Response’s area of expertise is opening roads and access
to stricken areas, so that ground-based rescue operations can
mobilize. If a weather event or disaster of some kind makes national news, First Response is likely on its way there, or there already. A three-week stretch this past spring saw Agoglia and crew
driving their U.S.-based fleet of three Peterbilt trucks to Rhode
Island (flooding), Alabama and Mississippi (tornadoes), Memphis (flooding) and Nashville (flooding).
“We just saved a life,” it might say. “The only thing I can think
of to say right now… is thank you.”
“If this equipment breaks down,
someone could die...”
“The first task is just making it possible to get into these sites,”
says Agoglia. “We remove the obstacles.”
Never is there a typical job. Agoglia takes his cues from contacts
at The Weather Channel and if a weather disaster appears imminent, he often begins mobilization before a storm even strikes. But
for the most part, he has no clue where he’s headed next. He often
knows the scope of the disaster only once he sees it, first-hand.
In the end, he counts his successes not in profits, but in lives
saved, both directly and indirectly. And amid the chaos of the
disaster scene, Agoglia occasionally takes a moment to pull his
phone from his pocket and pound out a brief text message, to
a man and a company.
22 FIRST CLASS
Donated equipment
To understand where that message was directed, one must
step back to mid-2009, as Agoglia pulled into the Peterbilt dealership in Richmond, Va. He had recently committed the resources
of his profitable disaster-cleanup contracting operation to starting First Response, knowing full well he’d be giving up a reliable
income, but also knowing that he’d be free of bureaucratic obstacles and could literally save more lives.
But an aging truck — and a sense of the huge responsibility he
was assuming — made an equipment upgrade vital.
“We really push this equipment,” he says. “Sometimes there
are massive I-beams to be moved, or huge trees, and you are very
aware of the responsibility you have as a first-team member.
“If this equipment breaks down, someone could die.”
Agoglia became convinced a used, heavy-spec Peterbilt truck
would best serve his needs and budget, and engaged a sales representative at the Richmond dealership in a discussion about
price and availability. After learning about Agoglia’s application,
the rep asked if he could return when dealer principal John Arscott would be back in the office, and he might get a better deal.
Agoglia came back to meet Arscott and what happened next
was “a very unexpected chain of events,” according to Agoglia..
This young girl (left) is among the many faces of homelessness left in the
Haitian earthquake aftermath. At far left, Tad Agoglia and a donated
Peterbilt are on the scene in Haiti, helping lead relief operations.
(Photos by David Uttley.)
“I spent 30 minutes explaining what we do and he said, ‘follow me,’ and led me to some of their inventory. ‘Choose what
you need.’ I thought, ‘Is he crazy?’
“But it was so pure. It wasn’t about me helping him sell
trucks. I was in there to buy a truck. He could’ve taken my business. He just said, “If you can do what you do and impact the
lives of so many people, here’s what this company can do for
you. Just keep doing what you’re doing. Here are your trucks.”
Arscott wasn’t done. He put the resources of his shop to work
outfitting a Model 379 day cab that would carry a light tower, a
heavy-duty water pump and a generator on its 53-foot drop deck.
A Peterbilt Model 365 with a dump body was modified to hold a
heavy-duty grapple suitable for loading a 60-cubit-yard trailer box
with debris. And a Peterbilt Model 335 was outfitted to deliver
tools, rescue equipment and
other support gear.
And Agoglia went to work.
And then, in January, Haiti.
ters was the fact that the quake toppled prisons, and suddenly-free
criminals hampered all relief efforts. Agoglia once found himself
and a team member with machetes held to their throats when bandits assumed they had access to highly valuable food and water.
But under the protection of the U.S. National Guard 82nd Airborne, the local First Response team was able to focus on its task,
clear a lot and help construct a medical clinic that delivered 40,000
medical kits to people in need, as well as serving as an outpost for
food and water.
Agoglia is back on U.S. soil now, but First Response equipment and team members remain in Haiti, where they’ve been
clearing rubble in an area where new home construction will
soon be underway.
“I honestly felt a level of comfort driving around Haiti in that
Peterbilt, knowing I had something I could count on, in a land that
was very foreign to me and roads that were unstable, to say the
least,” Agoglia says. “Peterbilt is what gets us there and helps us
through the storm, bringing swift and calculated progress.
“I will never underestimate what these trucks mean to communities who have lost everything, and are once again re-born.”
For more information on First Response Team, please visit
www.firstresponseteam.org
Haiti relief
“I’ve seen death and disaster, but this was just so
unheard of,” says Agoglia.
“230,000 dead.”
They weren’t Americans,
but they were human beings,
and Agoglia knew he couldn’t
stand by, especially when he
was so uniquely qualified to
make a difference.
“My commitment is to
providing U.S. relief, and I
didn’t want to weaken our presence here,” says Agoglia. “But
that week I knew I could get a truck on a barge in Florida, and
the barge could get into a port in Haiti.
“So I went to John, and asked him if he would be willing to donate another truck, a heavy-spec tri-axle with a box to handle large
pieces of concrete, along with the parts and supplies necessary to
keep it running for a year.”
Arscott agreed instantly, and when he couldn’t find a truck in
his own inventory for the Haiti effort, he found a customer who
had one for sale, and bought it back from him. Within an hour,
the truck was in one of “The Pete Store” shops getting a nearround-the-clock First Response makeover, and within 48 hours,
it was on its way to Florida.
The Model 379 and a First Response excavator are working there to this day, along with rotating crews of First Response
personnel. First Response efforts there have been focused at Cite
Soleil, an impoverished, densely populated city. Complicating matFIRST CLASS 23
First Class Magazine
21420 West Greenfield Avenue
New Berlin, WI 53146
PETERBILT MOTORS COMPANY
DENTON, TX
(940) 591-4000
HORSHAM, PA
(215) 773-2990
SAN RAMON, CA
(925) 830-4900
SCHAUMBURG, IL
(847) 310-9939
MISSISSAUGA, ON
(905) 858-7090
90000