March 14, 2014 NOTICE TO RESIDENTS OF THE MILWAUKEE

March 14, 2014
NOTICE TO RESIDENTS OF THE MILWAUKEE AREA
TECHNICAL COLLEGE DISTRICT, WISCONSIN
A regular open meeting* of the MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT
BOARD, PUBLIC TELEVISION COMMITTEE will be held in the MPTV CONFERENCE
ROOM, ROOM C442 of MILWAUKEE AREA TECHNCIAL COLLEGE, 700 WEST STATE
STREET, MILWAUKEE, WISCONSIN, on TUESDAY, March 18, 2014 beginning
at 12:00 P.M. (NOON)
The agenda** for said meeting is presented as follows:
A. Roll Call
B. Compliance with Open Meetings Law
C. Approval of Minutes – February 18, 2014 – Attachment 1
D. Comments from the Public
E. Action Items
1. Monthly Advertising Fund Expenditures –February, March, and April 2014
– Attachment 2
F. Discussion Items
1. General Manager’s Report
G. Information Items
1. Events Calendar – Attachment 3
2. Monthly Bills February, 2014 – Attachment 4
3. Clippings December, 2013 – Attachment 5
4. 2014 PBS Trust Survey Results & Assets – Attachment 6
H. Miscellaneous Items
1. Awards / Acknowledgments
2. Communications and Petitions
3. Information Items
I. Old Business/New Business
1. Next Committee Meeting:
April 8, 2014, Noon, MPTV Conference Room
Committee Members: Holmes, Wachholz, Wilson
*
Other members of the MATC Board may be present, although they will not be participating as members of
this committee. This meeting may be conducted in part by telephone. Telephone speakers will be
available to allow the public to hear those parts of the proceedings that are open to the public.
**
Action may be taken on any agenda item, whether designated as an action item or not. Agenda items
may be moved into Closed Session for discussion when it becomes apparent that a Closed Session is
appropriate under Section 19.85 of the Wisconsin Statutes. The Board may return into Open Session to
take action on any item discussed in Closed Session.
Milwaukee Public Television educates, informs, entertains, and stimulates the imagination of adults and
children alike. We make the best use of noncommercial media and related services to enhance the
quality of life in our community by encouraging people to consider issues and explore ideas, and by
inspiring a continued sense of wonderment.
Reasonable accommodations are available through the ADA Office for individuals who need assistance.
Please call 414-297-6610 to schedule services at least 48 hours prior to the meeting .
Draft
PTV Attachment 1
MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD
PUBLIC TELEVISION
February 18th, 2014
CALL TO ORDER
ITEM A:
ROLL CALL
The meeting was called to order by Ms. Holmes at 12:16 pm.
Mr. Wachholz joined in by telephone at 12:20 pm.
Present: Melanie Holmes, Kurt Wachholz
Excused: Ann Wilson
WITH THE OPEN MEETINGS LAW
The Public Television Committee meeting was noticed in compliance with the
Wisconsin Open Meetings Law.
ITEM C:
APPROVAL OF MINUTES – January 21, 2014 - Attachment 1
Motion
It was moved by Mr. Wachholz and seconded by Ms. Holmes to approve the
minutes of January 21, 2014.
Action
Motion approved.
ITEM D:
COMMENTS FROM THE PUBLIC
ITEM E:
ACTION ITEMS
E-1 Monthly Advertising Fund Expenditures –January, February, and March
2014 – Attachment 2
Motion
It was moved by Ms. Holmes and seconded by Mr. Wachholz to approve the
advertising expenditures for January, February, and March 2014.
Action
Motion approved.
Public Television
Minutes of February 18, 2013
Page 2
Spectra Logic T-950 System Upgrades – Attachment 3
Motion
Action
It was moved by Ms. Holmes and seconded by Mr. Wachholz to approve the
Spectra Logic T-950 System Upgrades.
Motion approved.
ITEM F:
DISCUSSION ITEMS
F-1 General Manager’s Report
Discussion
Mr. Ellis Bromberg, general manager, reported that:
 The Cudahy preview screening of AROUND THE CORNER WITH JOHN
McGIVERN on February 17th was a full house and a success with 125
people in attendance. Upcoming screenings are on March 19 in West Allis
(State Fair Expo Center), March 24 in Oconomowoc (Oconomowoc Arts
Center), and April 7 in Milwaukee’s Washington Heights neighborhood
(Times Cinema).
 Ms. Holmes and Mr. Bromberg will attend the Public Broadcasting
Advocacy Day in Madison on Wednesday, March 19 to visit with our state
legislators.
 Reminded the board of the PBS Annual Meeting will take place on May
12-15 in San Francisco. Mr. Bromberg will be in attendance.
 The annual 22nd OUTDOOR WISCONSIN fundraising banquet will take
place on February 26, at the Country Springs Hotel in Pewaukee.
 The February 2 pledge drive, counter-programmed against the Super
Bowl, resulted in a total of $11,000 from 83 pledges.
 MPTV is currently developing THE ADDRESS project with the help from a
$7,500 grant from WETA. The project builds on Ken Burns’ national work
to film individuals reciting the Gettysburg Address and share the footage
online and on air.
 Mr. Bromberg then showed three short videos, first of Ken Burns speaking
about his documentary, THE ADDRESS, then a mashup of government
officials and celebrities reading the Gettysburg Address, and lastly MPTV
footage of Marquette professor Dr. Howard Fuller, the former MPS
superintendent, reading the address.
ITEM G:
INFORMATION ITEMS
G-1 Events Calendar – Attachment 3
G-3 Monthly Bills – December, 2013 – Attachment 4
G-4 Monthly Clippings – November, 2013 – Attachment 5
G-5 Milwaukee Public Television 2013 Local Content and Service Report to
the Community – Attachment 7
Discussion: Mr. Bromberg informed the committee that this document is a yearly requirement
of the Corporation for Public Broadcasting and is required to be posted on the
Public Television
Minutes of February 18, 2013
Page 3
MPTV website. It outlines MPTV’s values, impact, and community outreach
efforts while highlighting MPTV’s important projects.
ITEM H:
MISCELLANEOUS ITEMS
H-1 Awards / Acknowledgments
2014 Bayard Rustin Leadership Award given to producer Everett L.
Marshburn –Attachment 8
Discussion
Mr. Bromberg commended on Mr. Everett L. Marshburn, BLACK NOUVEAU
producer, for his outstanding work in highlighting issues facing the AfricanAmerican community.
¡ ADELANTE! Emmy Award recognized in UW-Platteville Alumni News –
Attachment 9
Mr. Bromberg shared a UW-Platteville Alumni News article which
highlighted the work of ¡ ADELANTE! producer Ms. Patricia Gomez.
H-2 Communications and Petitions
H-3 Information Items
ITEM I:
OLD BUSINESS/NEW BUSINESS
Date of Next Meeting:
Tuesday, March 18, 2014 @ Noon
ADJOURNMENT
The meeting adjourned at 12:42 PM.
Respectfully submitted,
Kelly Saran
Administrative Assistant
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Milwaukee Public TV Media
February, 2014 Actual
Advertising Objectives:
Pledge
Media Budget:
$1,073.00
Online
Out-of-Home
Print
El Conquistador (Pledge)
Milwaukee Times (Pledge)
$692.12
$380.88
Radio
Direct Mail
Target Minority Owned Media Percentage: 10-12% of media cost
Hispanic-Owned
El Conquistador $692.12
African American-Owned
Milwaukee Times $380.88
100%
$1,073.00
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Milwaukee Public TV Media
March, 2014 Estimate
Advertising Objectives:
Pledge
Special Programming
Media Budget:
$14,510.88
Online
Out-of-Home
Print
Milwaukee Times (Pledge)
Radio
Pledge
Next Avenue
$380.88
$12,630.00
$1,500.00
Direct Mail
Target Minority Owned Media Percentage: 10-12% of media cost
Hispanic-Owned
Milwaukee Times $380.88
African American-Owned
3%
$380.88
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Milwaukee Public TV Media
April, 2014 Estimate
Advertising Objectives:
Special Programming
Auction
Media Budget:
$33,750.00
Online
Online/Social Media
$3,750.00
Out-of-Home
Digital Boards (Auction)
$3,500.00
Print
Radio
Peter Pan
Pledge
$5,000.00
$21,500.00
Direct Mail
Target Minority Owned Media Percentage: 10-12% of media cost
Hispanic-Owned
African American-Owned
0%
$0.00
Milwaukee Public Television Media
EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
MINORITY SPENDING REPORTS
FY2014: July 2013 - June 2014
(Media amounts by month billed)
AS OF 2/28/2014
TOTAL MEDIA SPENDING (ALL TARGETS)
Month
July
August
September
October
November
December
January
February
March
April
May
June
Total
Radio
$0.00
$0.00
$8,545.15
$0.00
$5,769.23
$10,501.53
$7,694.16
$0.00
$32,510.07
TV
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Print
$0.00
$726.94
$1,535.50
$3,293.21
$380.88
$346.06
$816.01
$1,073.00
Outdoor
$0.00
$0.00
$0.00
$13,222.06
$0.00
$0.00
$2,938.24
$0.00
Online
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$716.75
$0.00
$0.00
$8,171.60
$16,160.30
$716.75
Placed
directly
Total Media
through
Placements
MPTV
$0.00
$0.00
$0.00
$726.94
$0.00
$10,080.65
$0.00
$16,515.27
$0.00
$6,150.11
$0.00
$10,847.59
$0.00
$12,165.16
$0.00
$1,073.00
$0.00
$57,558.72
1
TOTAL MINORITY OWNED & TARGETED MEDIA SPENDING
Month
July
August
September
October
November
December
January
February
March
April
May
June
Total
Hispanic
Spending
$0.00
$346.06
$1,154.62
$1,552.04
$0.00
$346.06
$0.00
$692.12
$4,090.90
Hispanic
Spending %
0%
48%
11%
9%
0%
3%
0%
65%
7%
African
African
American
American
Spending
Spending %
$0.00
0%
$380.88
52%
$380.88
4%
$1,741.17
11%
$380.88
6%
$0.00
0%
$0.00
0%
$380.88
35%
$3,264.69
6%
Hmong
Hmong
Spending
Spending %
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
$0.00
0%
Minority
Spending
Minority
Total
Spending %
$0.00
0%
$726.94
100%
$1,535.50
15%
$3,293.21
20%
$380.88
6%
$346.06
3%
$0.00
0%
$1,073.00
100%
$7,355.59
13%
TOTAL MINORITY SPENDING (OWNED VS. TARGETED)
Month
July
August
September
October
November
December
January
February
March
April
May
June
Total
Hispanic
OWNED*
$0.00
$346.06
$1,154.62
$1,552.04
$0.00
$346.06
$0.00
$692.12
Hispanic
TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$4,090.90
$0.00
African
African
American
American
OWNED*
TARGETED
$0.00
$0.00
$380.88
$0.00
$380.88
$0.00
$1,741.17
$0.00
$380.88
$0.00
$0.00
$0.00
$0.00
$0.00
$380.88
$0.00
$3,264.69
$0.00
Hmong
Hmong
OWNED*
TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Other
Vendors
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
*May also be minority targeted.
2
Minority Spending by Radio Station
Month
July
August
September
October
November
December
January
February
March
April
May
June
Total
WJMR-FM
98.3 AA
TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WKKV-FM
100.7 AA
TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WZTI-AM
1290 AA
OWNED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WLDB-FM
93.3 AA
OWNED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WLUM-FM
102.1 AA
OWNED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Milwaukee
Courier AA
OWNED
$0.00
$0.00
$0.00
$326.47
$0.00
$0.00
$0.00
$0.00
Milwaukee
Times AA
OWNED
$0.00
$380.88
$380.88
$1,414.70
$380.88
$0.00
$0.00
$380.88
$326.47
$2,938.22
WNOV-AM
WDDW-FM
WRRD-AM
860 AA
Hispanic
Hispanic
OWNED
TARGETED TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WJTI-AM
Hispanic
OWNED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Minority Spending by Newspaper
Month
July
August
September
October
November
December
January
February
March
April
May
June
Total
Spanish
El
Milwaukee
Journal
Conquistador Community
Hispanic
Hispanic
Journal AA
OWNED
OWNED
OWNED
$0.00
$0.00
$0.00
$0.00
$346.06
$0.00
$462.50
$692.12
$0.00
$462.50
$1,089.54
$0.00
$0.00
$0.00
$0.00
$0.00
$346.06
$0.00
$0.00
$0.00
$0.00
$0.00
$692.12
$0.00
$925.00
$3,165.90
$0.00
3
Minority Spending by Television
Month
July
August
September
October
November
December
January
February
March
April
May
June
Total
WVTV-TV
Univision
AA
Cable TV Hisp.
TARGETED
TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
WYTU LP
Telemundo
Cable TV
Strive Media
Hisp.
Cable TV AA
TARGETED
OWNED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
One time
WBWT TV
One time
vendors AA
One time
Hisp.
vendors Hisp.
Minority
vendors HM
OWNED
TARGETED TARGETED TARGETED
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
Minority Spending - Other
Month
July
August
September
October
November
December
January
Feburary
March
April
May
June
Total
Other AfricanAmerican Other Hispanic Other Hmong
vendors
Vendors
Vendors
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
4
PTV Attachment 3
EVENTS CALENDAR
Spring 2014
MARCH
19
AROUND THE CORNER community screening: West Allis: State Fair
20
Auction Art Preview, Wisconsin Expo Center, State Fair Park
21-30
Auction Art Preview at the Greater Milwaukee Realtor Show: Wisconsin Expo
Center: State Fair Park
21- May 9
Plants for MPTV, Sale of Coupons
21
Brit Floyd, Riverside Theater
22
AROUND THE CORNER community screening: La Crosse: The Weber Arts Center
24
NEXT AVENUE: Community Conversations
24
AROUND THE CORNER community screening: Oconomowoc: Arts Center
30
Insider Screening of PETER PAN BY MILWAUKEE BALLET: Discovery World
APRIL
9
Major Donors Screening of PETER PAN BY MILWAUKEE BALLET: Discovery World
10
AROUND THE CORNER community screening: La Crosse: The Weber Arts Center
17
AROUND THE CORNER community screening: Washington Heights: Times Cinema
18-25
MPTV Donor London and English Countryside Tour
25-May 3
The Channel 10 Great TV Auction
MAY
3
Celtic Woman-The Emerald Tour, Riverside Theater
30
Auction Thank You Party and Mini Sale
31- June 8
Pledge
PTV Attachment 5
December 2013
DECEMBER 2013________________________Last Updated 2/18/2014
1.
The Journal Times, Racine – December 1. Technical difficulties- PBS Newshour cited
2.
Daily Times, Watertown – December 5. ‘Zipper Lady’ to appear on television show- Award- PBS’
Nancy’s Notions cited
3.
The Journal Times, Racine – December 5. ‘Antiques Roadshow’ expert in Racine Friday for
appraisals- Mark Moran of PBS’ “Antique Roadshow” cited
4.
Milwaukee Journal Sentinel, Milwaukee – December 6. 2 area broadcast veterans leaving stationsHall, former M.A.T.C/ WMVS-TV (channel 10) and WMVT-TV (channel 36) student cited
5.
Daily Citizen, Beaver Dam December 07. Wisconsin native works to understand concussions PBS’
Frontline documentary “League of Denial” cited
6.
Kenosha News, Kenosha December 7. TUNE IN THIS WEEKEND- PBS’ DOWNTON ABBEY will re-run
the third season starting Sunday- photo
7.
Daily Jefferson County Union, Fort Atkinson- December 9. Bob Dylan’s electric guitar sells for nearly 1
million- PBS’ “History Detectives” cited
8.
Milwaukee Journal Sentinel, Milwaukee- December 10. TV Q&A- PBS’ “Call the Midwife” cited
9.
The Freeman, Waukesha- December 10. Fleeing TV- PBS cited
10.
West Bend Daily News, West Bend December 10. Fleeing from TV- PBS cited
11.
Fort Atkinson, Daily Jefferson County Union- December 12. ’12 Years a Slave’ tops SAG Awards- PBS’
Downton Abbey cited
12.
Daily News, West Bend – December 12. ’12 Years a Slave’ tops SAG nominations- PBS’ Downton
Abbey cited
13.
Milwaukee Journal Sentinel, Milwaukee– December 13. Politi-Fact Wisconsin- PBS News hour cited
14.
Kenosha News, Kenosha- December 13. TUNE IN TONIGHT- PBS cited
15.
The Freeman, Waukesha December 14. PBS special looks at Sherlock Holmes’ influence- PBS’ “How
Sherlock Holmes Changed the World,” airing this Tuesday.
16.
Daily News, West Bend –The Spark- December 14. Steve Moser, MATC/ MPTV student, directs show;
airs Thursday on MPTV- Letters to Santa will soon be broadcast on Milwaukee Public TelevisonMATC/ MPTV partnership enables students to produce a series start to finish at TV network
standards. Pulz said the group created a set for the show, auditioned talent, and used all MPTV
areas. Stever Moser of West Bend directs an episode of “Letters to Santa” Nov 8. From a control
room at MPTV Studios, Milwaukee (photo)
17.
Kenosha News, Kenosha- December 15. Museum to feature ‘Downton’ fashions- PBS’ Downton Abbey
costumes go on display at Winterthur in March
18.
Milwaukee Journal Sentinel, Milwaukee- December 16. Holmes: Pioneer of crime science- How he did
that will be the subject of PBS’ two-hour special, “How Sherlock Holmes Changed the World,”
airing 8 p.m. Tuesday
19.
Kenosha News, Kenosha – December 16. Tune IN TONIGHT- “Independent Lens” presents
“Playwright: From Page to Stage (10 p.m., PBS Channels 10 and 11)
20.
Daily Times, Watertown-December 20. 1913 Michigan tragedy still resonates- “Red Metal: The
Cooper Country Strike of 1913,” is airing on PBS stations nationally
21.
Daily Citizen, Beaver Dam – December 21. Mine tragedy still resonates- “Red Metal: The Cooper
Country Strike of 1913” is airing on PBS stations nationally
22.
Shepherd Express, Milwaukee December 23. Boris and Doris on the Town- Representing MPTV were
General Manager Ellis Bromberg, Marketing Manager Julie Hill Leher, Membership Director Kim
Sosa, Special Events and Volunteer Coordinator Pam Behling, Corporate Development Director
Maureen Bradley, and Allyson Olivier, the station’s Next Avenue Community Conversations
coordinator. She is hosting MPTV’s tour next year to Britain’s fabled Highclere Castle, the site of
the series
23.
The Daily Reporter, Milwaukee- December 23. Century- old UP tragedy still resonates- “Red Metal:
the Cooper Country Strike of 1913,” is airing on PBS stations nationally. Milwaukee public
Television aired it Tuesday
24.
The Journal Times, Racine- December 24. BELMONT UNIVERSITY STUDENTS TO PERFORM IN
NATIONALLY TELEVISED CHIRSTMAS CONCERT TONIGHT- This is the 11th consecutive year
“Christmas at Belmont” has been seen by a national audience on PBS
25.
The Reporter, Fond du Lac- December 24. 1913 Upper Peninsula tragedy still resonates- “Red Metal:
The Cooper Country Strike of 1913,” is airing on PBS stations nationally
26.
Shepherd Express, Milwaukee-December 26. News&View: Sneak Preview: the Season Premiere of the
Award-Winning “Downton Abbey” was previewed by some 700 diehard fans at the South
Milwaukee Performing Arts Center (SMPAC). Michael Brever, MPTV’s development manager,
pointed out to all the obsessed “Downton” followers that it had been 297 days since the end of
the show’s third season, but a mere 18 nail-biting days until the start of the fourth. Representing
MPTV were General Manager Ellis Bromberg, Marketing Manager Julie Hill Lehr, Membership
Director Kim Sosa, Special Events Volunteer Coordinator Pam Behling, Corporate Development
Director Maureen Bradley, and Allyson Olivier
27.
Sheboygan Press, Sheboygan- December 26. Stepping into the spotlight. PBS’ American Masters
documentary “John Muir in the New World” cited
28.
Sheboygan Press, Sheboygan- December 26. Real showstoppers- “Downton Abbey” AP’s top TV
programs of 2013
29.
The Courier, Waterloo- December 26. 1913 tragedy still resonates. “Red Metal: The Cooper Country
Strike of 1913,” is airing on PBS stations nationally
30.
Sheboygan Press, Sheboygan- December 26. “Downton Abbey” (PBS) - It was reliably delicious and
also pretty deadly in its third season, which began last January
31.
Sheboygan Press, Sheboygan- December 26. Stepping into the spotlight- PBS’ “American Masters”
cited
32.
Kenosha News, Kenosha- December 29. Prepare for return of ‘Downton Abbey’ with these historical
books. Jan 5 will see the American premiere of the PBS masterpiece series “Downton Abbey”
33.
Milwaukee, Journal Sentinel, Milwaukee- December 30. “Live from Lincoln Center,” 7 p.m. WMVS-TV
(channel 10)
34.
Lake Country Reporter, Delafield- December 31. “What’s the ‘Downton Abbey? PBS’” Downton Abbey”
inspires “Downton Abbey,” A chicken salad sandwich on toasted ciabatta bread
Today’s PBS
Trusted
Valued
Essential
Working collaboratively with our more than 350 independently owned
and operated local member stations, PBS provides the American public
with high-quality content that inspires critical thinking, community
building and curiosity about the world we share — impactful content
that sets PBS apart in today’s media landscape.
By boldly adhering to our mission, we have grown our audience
both on-air and through a growing number of digital platforms, and
continued to garner the respect of the country. For 11 consecutive
years, an annual national survey has confirmed that PBS is the
country’s most trusted public institution and is an “excellent” use of
tax dollars, outranked only by military defense.
Through the yearly study, the American public called PBS the mosttrusted source for news and public affairs programs and the most “fair”
source for news coverage. This research also named PBS KIDS as the
most educational TV/media brand, the safest destination for children
to watch television or visit online and the top provider of content that
helps children learn reading, math and essential skills.
Public media is made possible through a singular public-private
partnership that combines critical seed money from the federal
government with funds from corporations, foundations, and, of course,
viewers. Donations from individuals to their local stations are the
single largest source of funding for our system. More than three out
of four of the 2014 survey participants reported that support for PBS
is “money well spent.”
For more information about how PBS and local stations deliver
outstanding return on investment to the nation, visit valuepbs.org.
This report presents the results of a national survey conducted by ORC International’s DualFrame CARAVAN in January 2014. The ORC International study included 1,004
adults, 18 years of age and older, who participated by phone January 9-12, 2014. Results were weighted to be statistically representative of the adult U.S. population.
A Trusted & Valued
Public Institution
PBS is #1 in public trust
How much do you trust each organization?
Percent saying they trust the organization “a great deal” (on a 4-point scale: a great deal, somewhat, not very much, not at all).
42%
PBS
25%
Courts of Law
16%
Commercial Broadcast TV
12%
Newspaper Publishers
Cable TV
11%
Federal Government
Congress
10%
6%
Source: CARAVAN ORC International, January 2014
90
IN 1 YEAR, NEARLY
% OF
ALL U.S. TELEVISION
HOUSEHOLDS
WATCH PBS
Source: Nielsen NPower, 9/24/2012–9/22/2013
IN 2013 AMERICANS
VIEWED MORE THAN
3 BILLION
VIDEOS ACROSS ALL
PBS DIGITAL PLATFORMS
Source: Google Analytics, January–December 2013
1
A Trusted & Valued
Public Institution
PBS provides excellent
value for tax dollars
For each of the following services that are funded using tax dollars,
please rate the value that you receive.
Percent saying each institution is an “excellent” value for the dollar (on a 4-point scale:
excellent, good, not too good, poor).
Military Defense
23%
PBS
19%
Federal Aid to College
Students
10%
Social Security
10%
Overseeing Food Safety
9%
Highways, Roads, Bridges
9%
8%
Overseeing Drug Safety
7%
Environmental Protection
Agricultural Subsidies
4%
Source: CARAVAN ORC International, January 2014
PBS DIGITAL PROPERTIES
EACH YEAR
217 MILLION
PEOPLE WATCH THEIR
HAD MORE THAN
823 MILLION
VISITS IN 2013
LOCAL PBS STATION
Source: Nielsen NPower, 9/24/2012–9/22/2013
2
Source: Google Analytics, January–December 2013
PBS is money well spent
Is the money given to PBS stations from government, corporations
and individuals money well spent?
77%
19%
YES
NO
ONLINE, PBS
OFFERS MORE THAN
Source: CARAVAN ORC International, January 2014
7,000
HOURS OF FREE
NATIONAL CONTENT &
22,000
HOURS OF FREE
LOCAL CONTENT
PBS is #1 in importance
How important is it that each of the following types of television are available?
Percent saying each type of television is “very important” (on a 4-point scale: very important, somewhat
important, not too important, not at all important).
55%
30%
26%
PBS
COMMERCIAL BROADCAST TV
CABLE TV
Source: CARAVAN ORC International, January 2014
3
America’s Largest
Classroom
PBS KIDS is the #1
educational media brand
Which of the following TV/media brands do you believe is the most
educational for children?
Percent saying each brand/company is “most educational” for children.
44%
PBS
16%
Disney
Nick Jr.
7%
Disney Jr.
7%
Sprout
6%
5%
Nickelodeon
Cartoon Network
3%
Disney XD
1%
The Hub
1%
Source: CARAVAN ORC International, January 2014
PBS KIDS
REACHES NEARLY
99%
OF TV HOMES IN THE U.S.,
GIVING KIDS ACCESS TO
WHAT MAY BE THEIR ONLY
SOURCE OF EDUCATIONAL TV
80%
OF ALL KIDS
AGE 2–8
WATCH PBS
Source: PBS Stations list and Nielsen
Universe Estimates, 2012–13 season
4
Source: Nielsen NPower,
9/24/2012–9/22/2013
PBS helps prepare children
for success in school & life
How much do you agree with the statement that ____ helps prepare children for success in
school and in life?
Percent saying “agree strongly/agree somewhat” (on a 4-point scale: agree strongly, agree somewhat, disagree somewhat,
disagree strongly).
80%
33%
PBS
CABLE TV
47%
COMMERCIAL BROADCAST TV
Source: CARAVAN ORC International, January 2014
USE OF PBS KIDS CONTENT & GAMES
BY LOW-INCOME PARENTS & THEIR
PRESCHOOL CHILDREN
BOOSTS MATH LEARNING
& HELPS PREPARE FOR KINDERGARTEN
Source: PBS KIDS Mathematics Transmedia Suites in Preschool Homes:
A Report to the CPB-PBS Ready To Learn Initiative, 2012 WestEd study
5
America’s Largest
Classroom
PBS helps children
learn reading, math &
essential skills
How much do you agree with the statement that _____ helps children
improve their reading and math skills?
Percent saying “agree strongly/somewhat”(on a 4-point scale: agree strongly, agree
somewhat, disagree somewhat, disagree strongly).
85%
47%
42%
Source: CARAVAN ORC International, January 2014
RESEARCH
DEMONSTRATES THAT
PBS KIDS CONTENT
ENHANCES THE EARLY
LITERACY SKILLS
OF KIDS SUCH AS NAMING
LETTERS, LETTER SOUNDS
AND UNDERSTANDING
STORIES &
PRINT
Source: Corporation for Public Broadcasting,
2011. Findings from Ready To Learn 2005–2010
6
CABLE TV
COMMERCIAL BROADCAST TV
PBS
PBS KIDS curriculum provides content
that addresses essential skills
STEM (Science, Technology, Engineering & Math) LITERACY
SOCIAL & EMOTIONAL DEVELOPMENT
CAT IN THE HAT
SUPER WHY!
DANIEL TIGER’S NEIGHBORHOOD
DINOSAUR TRAIN
SESAME STREET
SESAME STREET
CURIOUS GEORGE
MARTHA SPEAKS
ARTHUR
SESAME STREET
WORDGIRL
CLIFFORD THE BIG RED DOG
SID THE SCIENCE KID
THE ELECTRIC COMPANY
THOMAS & FRIENDSTM
CAILLOU
WILD KRATTS
PEG + CAT
IN ONE MONTH, MORE THAN
12 MILLION
KIDS VISIT
pbskids.org
Source: Google Analytics, January 2014
7
America’s Largest
Classroom
PBS KIDS is #1 in innovation
How much do you agree with the statement that _____ is the innovator in children’s
educational media?
Percent saying “agree strongly/agree somewhat” (on a 4-point scale: agree strongly, agree somewhat,
disagree somewhat, disagree strongly).
79%
44%
37%
CABLE TV
COMMERCIAL BROADCAST TV
Source: CARAVAN ORC International, January 2014
ALL PBS KIDS MOBILE EDUCATIONAL
APPS COMBINED DELIVERED OVER
175 MILLION
STREAMS PER MONTH IN 2013
8
Source: Google Analytics, January–December 2013
PBS
PBS is the undisputed leader
in children’s programming
How much do you agree with the statement that _____ is the undisputed leader in
children’s programming?
Percent saying “agree strongly/agree somewhat” (on a 4-point scale: agree strongly, agree somewhat, disagree
somewhat, disagree strongly).
74%
42%
33%
PBS
CABLE TV
COMMERCIAL BROADCAST TV
Source: CARAVAN ORC International, January 2014
9
America’s Largest
Classroom
PBS is a trusted & safe
place to watch television
How much do you agree with the statement that _____ is a trusted and safe place
for children to watch television?
Percent saying “agree strongly/somewhat” (on a 4-point scale: agree strongly, agree somewhat, disagree
somewhat, disagree strongly).
87%
51%
49%
PBS
COMMERCIAL BROADCAST TV
CABLE TV
Source: CARAVAN ORC International, January 2014
#1
IN 2013, MORE MINUTES
WERE SPENT VIEWING
KIDS VIDEO ON
pbskids.org
THAN ANY OTHER
KIDS’ SITE
Source: comScore VideoMetrix,
January–December 2013
10
PBS is a trusted & safe
place to visit online
How much do you agree with the statement that _____ is a trusted and safe
place for children to visit online?
Percent saying “agree strongly/somewhat” (on a 4-point scale: agree strongly, agree somewhat, disagree
somewhat, disagree strongly).
76%
40%
37%
PBS
COMMERCIAL BROADCAST TV
CABLE TV
Source: CARAVAN ORC International, January 2014
11
America’s Largest
Classroom
PBS KIDS serves all children
On TV
PBS KIDS attracts a higher proportion of viewers from Hispanic, African American
and low-income homes compared to their representation in the U.S. population.
PBS KIDS program audience (green) indexed to total U.S. population (red).
147
134
111
100
BLACK/AFRICAN AMERICAN
HISPANIC
LOW-INCOME
AVERAGE FOR U.S. POPULATION
Source: Nielsen NPower, all PBS KIDS programs, 4th quarter cume 2013
Online
PBSKIDS.org attracts a higher proportion of web users of Hispanic and African American
descent compared to their representation in the average U.S. web audience.
PBSKIDS.org ethnicity demographics (green) versus total U.S. web audience (red).
145
122
100
Source: comScore PlanMetrix, November 2013
BLACK/AFRICAN AMERICAN
HISPANIC
AVERAGE FOR U.S.
WEB AUDIENCE
FROM 2011–13,
PBS STATIONS IN OVER 30
STATES PARTNERED WITH OVER 1,000
COMMUNITY ORGANIZATIONS & SCHOOLS
TO HELP REVERSE THE HIGH SCHOOL
DROPOUT TREND. FOR THE FIRST TIME IN
10 YEARS, THE US IS ON TRACK TO MEET A
90% GRADUATION
RATE BY 2020.
Source: Civic Enterprises Report: Building a Grad Nation, Feb. 2013
12
People learned something
new from PBS
Thinking back over the past year when you watched PBS on
television, online or on a mobile device, did you learn something
new from any of the content?
77%
YES
NO
18%
Source: CARAVAN ORC International, January 2014
PBS
28
MILLION
STUDENTS
LEARNINGMEDIA
IS USED BY MORE THAN
1.3 MILLION
PREK-12 TEACHERS
NATIONWIDE
NATIONWIDE ARE
IMPACTED BY PBS
LEARNINGMEDIA
13
A Trusted Window
To The World
PBS is the most fair
When it comes to news coverage, investigations and
discussions of major issues, would you say these networks’
programs are strongly liberal, moderately liberal, moderately
conservative, strongly conservative or mostly fair?
35%
PBS
45%
40%
CBS
NPR
31%
NBC
44%
ABC
41%
CNN
43%
19%
Fox News Channel
35%
■ Liberal
15%
34%
33%
■ Mostly Fair
19%
16%
34%
28%
26%
7%
18%
36%
47%
MSNBC
5%
15%
50%
6%
17%
7%
18%
6%
16%
9%
5%
■ Conservative ■ Don’t Know
Source: CARAVAN ORC International, Janurary 2014.
May not total 100% due to rounding.
#1
MORE VOTERS
TRUST
4 DUPONT
COLUMBIA
THAN ANY OTHER
AWARDS
PBS
TELEVISION
NEWS SOURCE
Source: Public Policy Polling, 1/30/2014
14
PBS WON
JOURNALISM
IN 2013, MORE
THAN ANY OTHER
ORGANIZATION
PBS is a leader in addressing
important issues
How well do PBS programs — for both children and adults —
­ address these items?
Percent saying “addresses very well” (on a 4-point scale: very well, moderately well, not very well, not well at all).
58%
Provide people access to arts & culture
50%
Improve literacy
48%
Promote an understanding of American history
47%
Promote an understanding of science & technology
43%
Inform people of America’s ethnic & cultural diversity
Provide access to a variety of viewpoints
Inform people of important political & social issues
Inform people about health issues
42%
35%
34%
Source: CARAVAN ORC International, January 2014
NETWORK
4.47
4.19
3.40
3
2
1
0
1.91 1.72
1.54 1.43 1.43 1.42 1.36 1.35
1.28 1.13
.93 .92 .88 .87 .87 .81 .80 .78 .78 .76 .74 .73
.61 .57 .56 .54 .51 .49 .46
.39 .36 .31 .31 .29 .24 .20 .17
.15 .13
TNT
ESPN
FOX NEWS
HISTORY
TBS
A&E
CW
FX
HGTV
LIFETIME
DISCOVERY
ION
AMC
FAMILY
SYFY
TLC
FOOD
BRAVO
TRU
MSNBC
HALLMARK
TVLAND
ID
CNN
APL
HBO
NCG
TRAVEL
HLN
OWN
H2
SCI
TWC
BBCA
NGWD
WATCHED
5
4
PBS
TH
8
MOST
6.04
6
CBS
ABC
NBC
FOX
USA
UNIVISION
DISNEY
PBS IS
7
Source: Nielsen Live+7; HH Total US AA%, M–S 8p–11p; 9/24/2012–9/22/2013
15
The Nation’s
Largest Stage
PBS: most frequently turned
to for arts programming
Where do you look for television programming on the arts, such as
music performances, dance, drama, opera or the visual arts?
59%
PBS
Traditional network channels
43%
Basic cable channels
43%
26%
HBO or other premium cable channels
Ovation Network
Never look for
Other places
10%
9%
7%
Source: CARAVAN ORC International, January 2014
16
PBS and its
local member stations
ensure that the worlds
of music, theater, dance
and art remain available
and free to all Americans,
many of whom might never
have the opportunity
to experience them
otherwise.
PBS: most varied arts &
cultural programming
Which of the following media outlets provide the most varied arts and cultural programming?
72%
PBS
42%
Basic cable channels
39%
Traditional network channels
27%
HBO/other premium cable channels
13%
Ovation Network
Other
7%
Source: CARAVAN ORC International, January 2014
IN 2012–13
PBS OFFERED
MORE THAN
480
HOURS
OF ARTS &
CULTURAL
IN 2012-13 MORE THAN
104 MILLION
PEOPLE WATCHED ARTS &
CULTURAL PROGRAMMING
ON PBS
PROGRAMMING
Source: Nielsen NPower, 9/24/2012–9/22/2013
ORC International is a leading global market research firm with offices across the U.S., Europe and Asia Pacific. The Company offers a platform of Integrated Intelligence that combines forward thinking methodologies, cutting-edge technology,
skilled researchers and in-depth industry experience to provide clients with valuable insight and analysis in the areas of Customer Strategies, Employee Engagement, and Innovation and Growth. ORC International was founded in 1938 and is a
founding member of the CASRO, the proud partner of CNN on the CNN|ORC International poll since 2006; and the research firm of choice on the annual NYSE Euronext CEO Report. For more information, please visit www.ORCInternational.com
FRONT COVER: Clockwise from center, Peg + Cat: © 2014, Feline Features, LLC; March on Washington: photo © Library of Congress; Half the Sky: photo courtesy of Josh Bennett; Gloria Estefan, In Performance at the White House—Fiesta Latina:
photo courtesy of The White House. INTERIOR: Family & children using technology: photos courtesy of Peter Krogh; Wild Kratts is a Kratt Brothers Company/9 Story Entertainment production: © 2014 WK3 Productions Inc.; Super WHY!: © 2014
Out of the Blue Enterprises, LLC. All Rights Reserved; CURIOUS GEORGE is a production of Imagine, WGBH and Universal. Curious George and related characters, created by Margret and H. A. Rey, are copyrighted and trademarked by Houghton
Mifflin Harcourt and used under license. Licensed by Universal Studios Licensing, LLC. Television Series: © 2014. Universal Studios. All Rights Reserved. FOR PROMOTIONAL USE ONLY; Daniel Tiger’s Neighborhood: © 2014 The Fred Rogers Company;
The Cat in the Hat Knows a Lot About That!: © 2014, CITH Productions, Inc. and Red Hat Animation Ltd. Underlying characters: © 1957, 1985 Dr. Seuss Enterprises, L.P.; DINOSAUR TRAIN™ & © 2014 The Jim Henson Company. All Rights Reserved;
Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. © 2014 Sesame Workshop. All Rights Reserved; SID THE SCIENCE KID™ & © 2014 The Jim Henson Company. All Rights
Reserved; Martha Speaks: © 2013 WGBH Educational Foundation™ © “Martha” and underlying artwork: Susan Meddaugh; WORDGIRL™ & © Scholastic Inc. All Rights Reserved; The Electric Company® and associated characters, logos, trademarks
and design elements are owned and licensed by Sesame Workshop: © 2014 Sesame Workshop. All Rights Reserved; Arthur character registered trademark and © 2014 Marc Brown. WGBH/Cookie Jar Entertainment, Inc.; Clifford the Big Red Dog:
© Scholastic Inc. CLIFFORD™, Norman Bridwell; THOMAS & FRIENDS: © 2014 Gullane (Thomas) Limited; Caillou: © DHX Cookie Jar Inc. and CAILLOU™ Chouette Publishing; Grover and Elmo: Sesame Street® and associated characters, trademarks
and design elements are owned and licensed by Sesame Workshop: © 2013 Sesame Workshop. All Rights Reserved; Curiosity Mars Rover: photo courtesy of NASA; Latino Americans: Medal of honor, photo courtesy of National Archives and Record
Administration; Judy Woodruff and Gwen Ifill of PBS NewsHour: photo courtesy of Robert Severi; Lang Lang as appeared on Great Performances: photo courtesy of Detlef Schneider; Dancing in the Light: photo courtesy of Andy Snow; Willie
Nelson as appeared on Austin City Limits 2010: photo courtesy of Jack Jeffries. BACK COVER: Dinosaur Train™ & © 2013 The Jim Henson Company. All Rights Reserved.
PBS, with its over 350 member stations, offers all Americans the opportunity to explore
new ideas and new worlds through television and online content.
Each month, PBS reaches nearly 109 million people through television and over 28 million
people online, inviting them to experience the worlds of science, history, nature and public
affairs; to hear diverse viewpoints; and to take front row seats to world-class drama
and performances. PBS’ broad array of programs has been consistently honored by the
industry’s most coveted award competitions.
Teachers of children from pre-K through 12th grade turn to PBS for digital content and
services that help bring classroom lessons to life. PBS’ premier children’s TV programming
and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring
and nurturing curiosity and love of learning in children.
More information about PBS is available at www.pbs.org, one of the leading dot-org
websites on the Internet, or by following PBS on Twitter, Facebook or through our apps
for mobile devices. Specific program information and updates for press are available at
pbs.org/pressroom or by following PBS Pressroom on Twitter.
pbs.org