They wants better condition

Transcription

6
34.5% of Indonesia
citizens are youth
49.7%
of Indonesia
citizens are female
33% of Indonesia
citizens are connected
to the internet
A generation of
TRENDSETTER to
whom other generations are
looking at
NOW
2010
LATER
Women:
49.7%
2030
75 +
75 +
70 - 74
70 - 74
65 - 69
65 - 69
60 - 64
60 - 64
55 - 59
55 - 59
50 - 54
50 - 54
45 - 49
Youth:
34.5%
40 - 44
40 - 44
35 - 39
30 - 34
30 - 34
25 - 29
25 - 29
20 - 24
20 - 24
15 - 19
15 - 19
10 - 14
10 - 14
05 - 09
05 - 09
00 - 04
00 - 04
Total: 237 mio
Female
Total: 296 mio
Male
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
8
28.5%
45 - 49
35 - 39
17.5%
Female
Male
233
236
239
242
252
256
260
263
267
142
122
105
91
43
52
63
8
14
24
2010
2011
2012
75
32
2013
78
43
2014
Indonesia Citizen
Internet Users (mio)
Expon. (Internet Users (mio))
Linear (Netizen (mio))
50
2015P
58
2016P
Netizen (mio)
67
2017P
78
2018P
Source: http://www.techinasia.com/line-registered-users-indonesia-30-million/
Source: http://www.huffingtonpost.com/christine-henseler/a-bubble-generation-the-millenials_b_5691564.html
B2C Ecommerce Sales Growth Worldwide by Region and Country, 2011 - 2017
2011
2012
2013
2014
2015
2016
2017
Worldwide
23.30%
21.70%
17.10%
18.30%
14.50%
12.40%
11.00%
Asia Pacific
37.20%
32.80%
23.10%
29.00%
20.90%
16.70%
14.20%
Indonesia
104.50%
85%
71.30%
45.10%
37.20%
26%
22%
China
103.70%
94.10%
65%
51.20%
30.60%
22.60%
28.30%
India
47.20%
39.70%
34.60%
27.10%
23.70%
18.20%
16.60%
South Korea 17.60%
6%
6.90%
9.30%
8.30%
8.20%
7.30%
Australia
11.00%
10.50%
6.00%
5.70%
5.10%
5%
4.20%
Japan
27.10%
13.20%
-7.20%
7.10%
6.70%
5.60%
5%
Source: http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004
Youth: 12,652
Women: 9,823
Netizen: 3,642
17
Youth
Women
Values:
Naïve and Idealist
Values:
Multiple-roles
Desires:
To be Established
and Powerful
Desires:
To be Fruitful and
Loveable
Desires:
To be Productive
and Limitless
Anxieties:
Being Unsuccessful
Anxieties:
Being ‘Alone’
Anxieties:
To be Left Behind
1.
2.
3.
To be Faster, Better and Easier
To be more Androgynous
To work Smarter than Harder
Netizen
Values:
Open-minded
They don’t like to be ordered,
they would prefer to own a
relaxed type of business
“I don’t like to be ordered around just to make
some money.. When people are busy finding a job, i
just make one of my own, I can be working on it
in a more relaxed manner. Like right now, i have
my own Bantam farm.” (Youth)
They wants
better condition
“I really like traveling. On the internet, I can do
internet banking and also book airline tickets
online, so I don’t have to bother with calling a
travel agent. It’s all just a matter of clicks,
faster and way more practical..” (Netizen)
They wants everything runs
so fast!
“I realized that many people have sacrificed in order for me to have my
own business. That’s why I think we have to really take steps to make it
better and better. I have worked in a conventional job once and i saw my
supervisor who worked for 20 years and still stayed at the same position.
I don’t want to be like that! I want to see real results in the next 15
years, I work really hard now for my life to get better” (Women)
“Actually my parents didn’t allow
me to do my own business. That
made me just a bit rebellious. But
in the end, I am very proud of
what I have achieved.” (Youth)
Multi-roles
“I stay connected with my workers via
Facebook, Twitter or follow their
BBM status.. You might think it is
trivial but actually it is very
effective. Most male and female
nowadays want to get attention in
the social media… ” (Netizen)
“So far, in caring and educating children, my
husband and I have shared the responsibility. I
can’t handle it myself, I don’t have that much
patience with feeding, showering.. Sometimes my
husband bathes my child himself.” (Women)
“If I can make a query via
social media, why should I
go to the bank?!” (Youth)
“I quit my job and built a
rental house, I’m sure that
this business will be
profitable, no matter
what. We just act as a
foreman and monitor the
business..” (Women)
“Internet sure is making my
life easier. Say I don’t want to
go to mall. What I need can
all be found on the internet.
Transfer the money and it’ll be
at your doorstep the next day.
Can be sooner as well if you
asked.” (Netizen).
Why complicate things, when you can make them
easier
Spending Allocation (%)
Spending Allocation – by Gender (%)
Base: All Youth Respondents (n=12,652)
Base: All Married Youth Respondents
Daily Needs Spending (%)
Lifestyle Spending (%)
Investment (%)
Base: All Youth Respondents (n=12,652) Base: All Youth Respondents (n=12,652) Base: All Youth Respondents (n=12,652)
Food & Beverages
65.0
Monthly Bill
41.5
Transportation
Communication
Cost
33.1
28.1
Fashion
Social
Gadget
17.2
Sport
Health Cost
14.6
Hang Out
10.0
31.4
Recreation
Credit Card Bills
Internet Cost
52.6
Book
59.9
Savings
37.3
22.0
Insurance
20.1
Jewellery
0.5
Education
0.3
Land
0.2
Gold
0.1
17.3
14.1
1.1
23
None
6.3
How big is the portion of Indonesian Women who
care about investment?
Only 1 out of 2 Indonesian
Women care about
investment
Spending Habit – Marital Status (%)
Base: All Women Respondents (n=9,823)
Base: All Women Respondents
8.1
10.8
28.6
24.5
63.4
64.6
Single (n=3,553)
Married (n=6,270)
9.8
26.0
Daily needs
64.2
Lifestyle
Investment
Spending Habit – Bandung (%)
Base: All Respondents
6.7
34.0
26.9
14.0
10.6
36.8
14.4
15.4
14.6
12.5
10.7
6.4
1.7
9.5
5.9
12.3
66.4
Fashion
Gadget
Hang out
Recreation
Social
Sports
1.2
Others
BANDUNG
(n=459)
Daily needs
Investment
26
Lifestyle
Daily Food & Beverages
Transportation
Communication Cost
Internet Cost
Health Cost
Monthly Bill
Monthly Installment
Others
Daily Needs (%)
Lifestyle (%)
Investment (%)
Base: All Women Respondents (n=9,823) Base: All Women Respondents (n=9,823)
Food & Beverages
65.9
Monthly Bill
45.4
Transportation
32.7
Communication
Cost
Monthly
Investment
Health Cost
Internet Cost
27.7
18.9
15.3
8.2
Fashion
51.6
Social
38.8
Base: All Women Respondents
(n=9,823)
None
55.4
Saving
41.1
Recreation
21.5
Insurance
Gadget
18.0
Jewellery
0.5
Education
0.3
Land
0.2
Gold
0.2
Sport
15.8
Hang Out
Book
12.3
1.2
27
7.7
Spending Allocation – by Gender (%)
Base: All Netizen Respondents (n=3,642)
9.8
10.1
27.2
27.4
63.0
62.5
Male
(n=1,926)
Female
(n=1,716)
9.9
27.3
Daily needs
Lifestyle
62.8
Investment
Daily Needs (%)
Lifestyle (%)
Investment (%)
Base: All Netizen Respondents (n=3,642) Base: All Netizen Respondents (n=3,642)
Internet Cost
68.0
Food & Beverages
65.8
Monthly Bill
44.8
Transportation
Communication
Cost
Monthly Installment
Health Cost
36.4
32.0
20.0
14.4
Fashion
51.6
Social
32.9
Recreation
Gadget
Sport
Books
29
46.5
Saving
39.1
Insurance
24.1
Jewellery
0.5
Land
0.4
Education
0.3
Gold
0.3
16.3
1.0
None
24.6
19.0
Hang Out
9.1
Youth (%)
Women (%)
Netizens (%)
Base: All Youth Respondents (n=12,652) Base: All Women Respondents (n=9,823)
Gold
33.6
Property
13.4
Savings
Unit Link
5.3
1.2
Gold
39.4
Property
14.8
Gold
Property
0.9
Business
0.3
16.5
Savings
Savings
Unit Link
Unit Link
Stock
2.6
1.5
1.1
0.8
Business
Business
5.2
5.0
Stock
Stock
34.3
0.2
0.4
Do You Manage Your Spouse’s Income ? (%)
Reason to Manage Spouse’s Income (%)
Base: All Women Respondents who Answer Yes (n=6,434)
My husband let me do it
13.5
To make it controlable
21.2
Yes
No
12.9
To manage my family
spending
Don’t know the specific
reason
It's my responsibility as a
wife
To be allocated for my
daily needs
10.1
8.1
7.8
7.5
To save some money
4.8
I understand household
matters better
4.5
78.8
That's our agreement
2.7
I plan it better
2.0
I understand it better
2.0
Managing Spouse Income – by City (%)
12.2
17.7
10.5
24.9
87.8
82.3
75.1
MEDAN
(n=589)
PADANG
(n=591)
36.4
63.6
ACEH
(n=704)
PEKANBARU
(n=664)
89.5
83.9
YOGYAKARTA
(n=527)
13.4
77.1
84.5
BANDUNG
(n=582)
24.4
18.2
75.6
81.8
SEMARANG
(n=587)
SOLO
(n=577)
No
30.2
24.5
25.0
28.7
69.8
75.5
75.0
71.3
DENPASAR
(n=598)
PONTIANAK
(n=581)
BANJARMASIN
(n=752)
BALIKPAPAN
(n=659)
86.6
SURABAYA
(n=837)
15.5
PALEMBANG JABODETABEK
(n=630)
(n=1813)
Yes
16.1
22.9
14.5
85.5
MANADO
(n=533)
22.1
77.9
MAKASSAR
(n=639)
33.7
66.3
JAYAPURA
(n=789)
Husband’s Decision
Strong Influence from others
Husband
Husband’s Decision
Spouse’s Influence Only
Insurance
Vehicles
Investment
Electronic
House
Vacation
Furniture
Restaurant/Cafe
School
Kids plaything
Household
Kitchenware
Wife
Wife’s Decision
Spouse’s Influence Only
Savings
Medicine
Food & Beverages
Kids outfit
Home cleaner
Cosmetics
Personal clothing
Self/Spouse
Wife’s Decision
Strong Influence from others
Families/relatives/friends
Participated Community (%)
Community Involvement (%)
Base: Youth in Community (n=2,385)
Base: All Youth (n=12,652)
Religious
26.8
Arisan
22.1
Hobby
17.7
Social
10.7
PKK
10.1
Online
34
7.2
Sport
4.3
Professionals
4.2
Base: Women in Community (n=2,312)
Base: All Women (n=9,823)
Arisan
36.1
Religion
32.9
PKK
35
21.5
Hoby
8.1
Social
7.7
Professionals
3.4
Online
3.2
Base: Netizen in Community (n=800)
Base: All Netizen (n=3,642)
Religion
26.1
Hobby
20.8
Arisan
20.8
Social
12
PKK
Online
4.9
Professional
4.6
Sports
College/University
36
8.6
4.1
4
#1
Celebrate Achievement, Share Results
#2
Empowerment, especially for Women
#3
Identify Leaders and Leverage Them
What is the most popular media among Youth?
Television, but soon will be
replaced by Internet
Accessed Sources of Information (%)
87.9
TV
65.9
65.1
Internet
23.1
40.4
Newspaper
Radio
Magazine
Tabloid
8.9
accessed
accessed the most
9.7
0.8
6.1
0.6
4.6
0.4
39
Accessed Sources of Information (%) – by Age (%)
TV
Internet
Newspaper
Radio
Tabloid
BBM
90.2
87.9
87.3
86.1
Magazine
76.8
69.9
60.0
54.5
45
44
39
32
11
10
6 4.9
0.2
15-19 y.o
(n=2,447)
6 4.2
10
9
7 4.9
0.2
5 4.6
0.2
20-24 y.o
(n=4,010)
25-29 y.o
(n=3,200)
40
0.2
30-34 y.o
(n=2,995)
90.0
TV
74.0
54.1
Internet
16.6
36.8
Newspaper
7.1
accessed
accessed the most
Radio
Magazine
Tabloid
10.4
0.8
7.7
0.8
6.4
0.5
41
Accessed Sources of Information – by Age (%)
Base: All Respondents (n=3,642)
TV
Newspaper
Radio
Magazine
92.7
91.7
88.8
87.7
87.4
Internet
Tabloid
92.8
90.7
76.2
69.5
57.1
51.2
44.2
39
31
37
36
34
44
39
34.8
29.4
12
10
6.4
15-19 yo
(n=1,330)
11
8
20-24 yo
(n=1,862)
5.4
11 9
6.4
25-29 yo
(n=1,630)
8 7
5.8
30-34 yo
(n=1,544)
42
11
7 7.6
35-39 yo
(n=1,408)
10
7 7.7
40-44 yo
(n=1,162)
9 7
6.0
45-49 yo
(n=887)
100.0
Internet
49.7
89.6
TV
44.6
35.1
Newspaper
4.4
accessed
Radio
Magazine
Tabloid
accessed the most
9.3
0.5
7.3
0.4
5.2
0.2
43
Accessed Sources of Information – by Age (%)
100.0
100.0
89.0
100.0
100.0
100.0
96.0
91.6
49
49
45
41
37
100.0
91.5
91.4
88.6
88.0
100.0
31
24
11
8
4.6
15-19 yo (n=800)
9 7
3.9
20-24 yo
(n=948)
Television
9 8
5.9
25-29 yo
(n=615)
Internet
9
6 4.5
30-34 yo
(n=465)
Newspaper
44
10
7 7.9
35-39 yo
(n=366)
Radio
Magazine
9 9 7.9
40-44 yo
(n=214)
Tabloid
10 8
5.6
45-49 yo
(n=126)
Used Gadget for Internet Access (%)
Base: All Netizen (n= 3,642)
82.8
82.6
83.0
All (n=3,642)
Male (n=1,926)
Female (n=1,716)
39.8
39.9
39.7
12.7
Smartphone
Laptop / Notebook
12.3
Tablet
45
13.1
12.9
14.7
10.9
Personal Computer
Activities in The Internet (%)
Base: All Netizen (n= 3,642)
85.9
83.3
Male
(n=1,926)
66.064.2
54.7
48.7
Female
(n=1,716)
43.4
39.6
25.1
22.4
23.221.4
17.2
8.7
11.7
7.5
2.5 3.0
Social Media
Browsing
Check on
News
Chatting
Read emails
46
Video's
Buy Online
Download /
Upload
Online
Games
Sell Online
Social Media Platform (%)
Base: All Netizen Respondents (n= 3,642)
Total
15-19 y.o 20-24 y.o 25-29 y.o 30-34 y.o 35-39 y.o 40-44 y.o 45-49 y.o 50-55 y.o 55-59 y.o
(n=3,642) (n=800) (n=948) (n=615) (n=465) (n=366) (n=214)
(n=126)
(n=66)
(n=42)
Facebook
83.5
86.4
85.4
85.0
80.6
82.8
79.0
72.2
74.2
69.0
BBM Groups
Twitter
50.3
26.0
44.3
36.6
53.8
32.7
55.3
23.6
50.5
17.6
48.1
12.6
52.8
19.6
47.6
13.5
47.0
9.1
31.0
11.9
Google+
25.3
27.1
26.7
22.3
23.4
25.1
27.1
23.0
22.7
28.6
Whatsapp
19.9
18.5
21.2
19.3
19.4
20.5
25.7
18.3
12.1
9.5
Line
9.6
13.0
12.2
8.3
8.6
3.3
6.1
8.7
4.5
2.4
Instagram
8.2
11.5
11.7
5.9
4.9
3.0
5.1
7.9
4.5
Kakao
Path
5.5
4.9
7.3
8.0
6.4
7.0
4.2
4.1
5.4
2.4
3.6
1.6
3.7
2.3
7.1
1.6
3.0
1.5
What is the proportion of Netizen who shop
online?
Only 1 out of 5 Indonesian
Netizen shop online
Shopping Online or Not (%)
Online Purchases – by Product (%)
Base: All Respondents (n=3,642)
Base: All Respondents (n=752)
Cloth
57.2
Shoes
20%
31.9
Bag, Wallet
28.6
Watch
Handphone/ Tablet
Cinema Ticket
Yes
10.8
9.9
7.4
80%
Medicine
6.1
Airplane ticket
5.9
Cosmetic
5.2
Book
3.9
No
49
Cinema Tickets (%)
Handbags & Wallets (%)
Clothes (%)
Base: All buyers (n=125)
Interesting ads
24.8
Discount
promotion
Affordable price
20.0
Affordable price
22.0
Famous brands
19.8
Interesting ads
8.8
Avg. Expenditure : Rp. 47,561
16.7
Affordable price
Famous brands
33.3
Interesting ads
88.9
Handphones/Tablets (%)
Watches (%)
Base: All Buyers (n=168)
Affordable price
Famous brands
Discount
Affordable price
20.7
15.5
Avg. Expenditure : Rp. 2,063,817
22.0
Famous brands
18.5
Discount
18.5
13.2
50
22.2
Footwear (%)
Book (%)
Cosmetics (%)
Famous brands
20.1
Recommendation
Affordable price
18.4
Famous brands
Discount
17.3
Discount
Interesting ads
25.6
15.4
Affordable price
24.4
15.4
Discount
20.0
Medicine (%)
Plane Ticket (%)
Famous brands
2.1
Discount
27.3
Discount
2.1
Affordable price
25.6
Affordable price
2.1
Recommendation
13.2
Avg. Expenditure : Rp. 1,279,096
51
19.2
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at
official website (n=274)
website (n=274)
11.7
12.4
88.3
Trusted
87.6
Untrusted
Satisfied
52
Unsatisfied
online store (n=417)
online store (n=417)
14.6
14.1
85.4
Trusted
85.9
Satisfied
Untrusted
53
Unsatisfied
online forum (n=274)
online forum (n=274)
32.8
44.9
55.1
67.2
Trusted
Untrusted
Satisfied
54
Unsatisfied
social media (n=234)
social media(n=274)
15.4
27.8
72.2
84.6
Trusted
Untrusted
Satisfied
55
Unsatisfied
blackberry messenger (n=404)
blackberry messenger (n=404)
12.6
34.9
65.1
87.4
Trusted
Untrusted
Satisfied
56
Unsatisfied
blog (n=76)
blog (n=76)
23.7
42.1
57.9
76.3
Trusted
Untrusted
Satisfied
57
Unsatisfied
Hobby – by Gender (%)
Base: All Youth Respondents
Listening to music
Reading
Doing sports
Travelling
44.2
41.5
38.8
27.4
22.4
18.9
18.4
15.4
11.0
Total (n=12,652)
10.8
Male (n=6,286)
58
9.5
Female (n=6,366)
11.3
Hobby – by Marital Status (%)
Base: All Youth Respondents
Listening Music
Reading
Cooking
Traveling
50.2
38.4
31.7
25.9
21.5
19.0
10.4
12.5
14.8
10.1
8.7
2.6
All (n=9,823)
Single (n=3,553)
59
Married (n=6,270)
Hobby – by Gender (%)
Listen to music
Reading
Doing sports
Travelling
48.0
44.5
41.4
29.9
25.9
20.6
20.2
14.1
15.8
14.2
14.0
9.4
All
(n=3,642)
Male
(n=1,926)
60
Female
(n=1,716)
Top Ten Products Bought Within A Year (%)
Base: All Youth Respondents (n=
1
Smartphone
22.7
6
Car
3.1
2
Headphone
21.3
7
Camera
2.8
3
Motorcycle
13.9
8
Sport Utility
1.1
4
Laptop
8.3
9
Cloth
0.7
5
Tablet
6.6
10 Shoes
61
0.4
INSTALLED PAY TV AT HOME? (%)
Reasons for Not Installing (%)
Base: No Pay TV Subscribers (n=10,025)
High installment
cost
20.8
21.9
Enough shows
from current…
10.1
Not interested
9.6
Reasons for Installing (%)
Base: All Pay TV Subscribers (n=2,627)
79.2
It is not important
Lots of channel
39.9
Clean
20.3
No
Yes
Lots of shows
12.6
3.8
Interesting shows
3.0
Foreign channel
Satisfy with current
channel's shows
65
6.0
4.3
Savings Accounts
Youth
Anxieties &
Desires
Becoming rich
and established
Needs &
Expectations
•
Simple Requirements
• High return
• Customizable
Savings Accounts
Women
Anxieties &
Desires
Becoming fruitful and
productive in her multiple
roles
Needs &
Expectations
•
•
•
Multifunctional accounts
No additional (admin) fees
Creates compulsive savings
Savings Accounts
Netizen
Anxieties &
Desires
Get better, faster and easier
Productive and limitless
Needs &
Expectations
•
•
Friendly Internet Banking Interface
Additional features on internet banking
(stocks transaction, etc)
• Accessible Customer Care

They wants better condition

Transcription

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