team presentation

Commercial
proposal
for partners
and sponsors
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Popular motorsport
Millions of fans all over the world follow their favourite racing teams
and riders.
Alongside football and athletics, road racing is in the top-10 of the
world’s most popular sports.
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Motosport today
The number of road racing references in different media has grown
over the past years on 72%.
Target audience in Russia: Moscow and Moscow region,
Saint Petersburg, Kazan, Nizhny Novgorod, Sverdlovsky, Samara,
Republic of Bashkortostan, Krasnodar and Krasnoyarsk.
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Why road racing?
Road racing is an exciting and spectacular technical sport
Traditionally road racing is very popular as a base for advertising
campaigns. Achievements of the pilot and the team, associated
with the sponsor, help to promote products and services among
the current and the sought after audience.
World level motorcycle road racing means high technology,
speed, courage and strength. We invite you to share in the
success of the British-Russian Team DMC Panavto-Yamaha
and become a part of its unique sponsorship and partnership
programms.
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World motosport audience
million
spectators
(TV and satellite TV)
web channels
are dedicated
to motorsport
countries
have live broadcasting
of road racing events
radio stations
all around the world
hours
of coverage in general
(62% streamed live)
journalists
visit world level events
every year
different media
cover the field of road racing
in 55 countries
internet media
are writing about
road racing (in Europe)
Date of WSBK.
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World motosport audience
million people
watched FIM Superbike
World Championship
in 2012/2013
of general audience
are men
(from 18 to 44 y.o.)
of general audience
are interested in technics
and technical devices
of audience usually watches
races in the company of
family and friends
Date of WSBK.
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Calendar 2015
22 February
Australia Phillip Island GP Circuit
22 March
Thailand Chang International Circuit
12 April
Spain MotorLand Aragon
19 April
Netherlands TT Circuit Assen
10 May
Italy Autodromo Internazionale Enzo e Dino Ferrari di Imola
24 May
Great Britain Donington Park
07 June
Portugal Autodromo Internacional do Algarve
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Calendar 2015
21 June
Italy Misano World Circuit Marco Simoncelli
05 July
Russia Moscow Raceway
19 July
USA Mazda Raceway Laguna Seca
02 August
Malaysia Sepang International Circuit
20 September
Spain Circuito de Jerez
04 October
France Circuit de Nevers Magny-Cours
18 October
Qatar Losail International Circuit
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About Team
Russian-British DMC Racing team was founded in 2010 (now DMC Panavto Yamaha) and at the moment common world experts give the
high level of evaluation its sport and technical abilities. From the very beginning the Team has taken part in some of the most prestigious
national championships, such as CEV (Spain), BSB (Great Britain) and RSBK (Russia). In 2014, the Team became champion (SBK) and
vice-champion (SSP) in RSBK, Russian national competition.
DMC Panavto Yamaha currently takes part in WSBK — this prestigious world level championship.
Daily workouts, cast-iron discipline together with learning and
an indomitable will to win make DMC Panavto Yamaha riders
dangerous competitors for their rivals. DMC Panavto Yamaha fan
club unifies thousands of fans of road racing all over the world.
The main goal of the Team is growing champions, whilst giving
to riders maximum opportunities and technical advantage. The
Teams mission is to always remain a reliable support to motorcycle
manufacturers. The Team’s goals include the promotion of sport
in general and a healthy lifestyle among fans of DMC PanavtoYamaha.
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Achievements
2012
• FIM Superstock World Cup, 2nd place, Nurgburgring.
• RSBK, Russian national road racing championship, vicechampions (SBK).
2013
• WSBK, World Supersport, 3d place, Nurgburgring.
• RSBK, Russian national road racing championship,
champions (SBK).
• RSBK, Russian national road racing championship, vicechampions (SSP)
2014
• WSBK, World Supersport, 5d place in general standings.
• WSBK, World Supersport, three podiums.
• RSBK, Russian national road racing CUP, vice-champions (SSP).
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Junior TEAM IMR DMC
Team DMC Panavto-Yamaha is actively involved in development of
children’s motorsport in Russia. The team supports «Begovel» club
designed for the youngest athletes (from 2 y.o.), where children learn
to manage the so-called «begovel». An important goal of the team is
to support junior road racing school, where young pilots come after
basic school «Begovel» and can begin to compete.
Equipped with talented young Spanish and Russian pilots. DMC
IMR with a big success participates in the Copa Espana de
Velocidad championship and Cuna de Campeones.
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Design
Brand new and extremely impressive design of the bikes and leather of Team DMC Panavto-Yamaha was designed by Estonian industrial
design studio Incognito Ballistic.
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Riders
Career:
• Champion of RSBK (Superbike) in 2014;
• Participant in FIM World Supersport in 2013;
• Champion of Russia (RSBK, Superbike) in 2012;
• Participant in FIM World Supersport) in 2011;
• Participant in MotoGP (Moto2) in 2010;
• Vice-champion in IDM in 2008;
• Participant in FIM World Supersport; IDM (SSP, prize-winner)
in 2007;
• Participant in FIM World Supersport; IDM (SSP, prize-winner)
in 2006;
• Participant in IDM (SSP) in 2005;
Vladimir Ivanov
• Winner of Russian Championship, (SSP) in 2004;
Russian rider.
Date of birth: January 25, 1983.
• Winner of Russian Championship and CUP of Eastern
Countries (SSP) in 2003.
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Riders
Career:
• Vice-champion of RSBK (SSP) in 2014;
• Vice-champion of Russia (RSBK, SSP) in 2013;
• Participant in FIM World Supersport in 2013;
• Participant in FIM World Superstock 1000 CUP; RSBK in 2012;
Alexey Ivanov
• Participant in CEV Buckler (Moto2); Ducati 848 Challenge
CUP in 2010-2011;
Russian rider. Date of birth: December 1, 1991.
Season 2014: pilot for DMC Panavto Yamaha in the Superstock
600 Cup.
• Vice-champion, Russian Championship, (125cc) in 2008.
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Riders
Career:
• FIM World Supersport 5th place and prize winner in 2014;
• Russian Champion, RSBK in 2013;
• FIM World Supersport, prize winner in 2013;
• FIM World Superstock 1000 CUP, prize winner in 2012;
• FIM World Moto2 2011, 8th place in Jerez;
Kev Coghlan
• CEV 2010 Moto2, 3rd place;
British rider. Date of birth: June 23, 1988
Season 2014: pilot for DMC Panavto Yamaha in the FIM World
Supersport.
• European Champion, SSP in 2009;
• Champion (CEV Buckler, Spanish Championship, SSP) in 2009.
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Creator of the team
Vladimir Ivanov
The founder of Team DMC Panavto-Yamaha. Public figure and
businessman.
His entrance into the world of road racing was in 2007 along
with his son Alex (who is current Vice-Champion of Russian
road racing championship).Vladimir is absolutely convinced that
for any young man, road racing is an excellent way to develop
a strong will together with leadership abilities and an intense
desire to win. Vladimir is supporting development of children’s
road racing in Russia.
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Team management
Sergey Glagolev
Team manager of DMC Panavto Yamaha.
Experienced coach of many riders participating at world and
international level. In his work, Sergey uses his own unique training
techniques.
Sergey is founder of the school for riders named Motoacademy.
Its trainingbases are located both in Moscow and Valencia, in the
vicinity of the main racing tracks.
Motoacademy also makes unique research in the field of
development of coordination abilities of the riders, createa special
training programs, promotes road safety.
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Official sponsors and partners
International TV, printed and internet media are showing permanent
interest in DMC Panavto-Yamaha Team.
Motorcycles are an ideal medium for advertising as they attract
attention not only during the races but also in the paddocks at the
events.
Road racing is always treated both as a holiday and an exciting
event — a place to meet representatives from a wide variety of
businesses and industry sectors. There is a VIP zone at each
round of WSBK, which brings together leaders of sponsoring
companies, representatives of top local management and
invited guests. The atmosphere here is to acquire new business
acquaintances.
Advertising of sponsors and partners of the team can be placed
on motorcycles, helmets and leathers. Thus, any photograph of
the press, any article, any interesting interview with the rider of the
company helps to promote sponsor’s advertising.
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Official sponsors and partners
General
Official
Media
Your advertising and PR-campaign is
accompanied by an extending coverage,
increasing interest in the global audience
and gives the opportunity to effectively
promote your brand in a different
countries. Name of your company can
be included into the name of the team.
Prestige and recognition- these are the
key words for the general sponsor’s
package.
Official Sponsor term includes the most
effective package for brand promotion
using all the marketing possibilities and
designs individually, according the unique
needs of the sponsor.
Information partner takes part in DMC
Panavto-Yamaha’s programms on
mutually beneficial terms (special
promotions, printed materials, audio- and
video materials). In addition, if necessary
(for example, during event) team bike may
be provided for such partnership.
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Official sponsors and partners
General sponsorship of Team DMC Panavto-Yamaha assumes:
• Team name may be replaced according to the sponsors requirements;
• There are logo elements of corporate identity of the sponsor in a logo of the team;
• Motorcycles of the team are designed in accordance with the corporate sponsor’s design;
• There is an official logo of the sponsor on the back of a motorcycle (placement and the size of the logo is negotiated separately in
connection with the wishes of the sponsor, the team opportunities and regulations of the series);
• There are advertising banners, flags, souvenirs, products (including ones for sale) in the service park of event (if regulations of the
series permit/allow it);
• There is an official logo on the back window of the car of technical assistance, providing motorcycles for exhibitions, shows, shooting
etc. with the participation of the sponsor;
• Rights to use the name of the team for sponsor as well as video and photo within PR- and advertising campaign; • References to the sponsor by team’s riders at any official and “unofficial” event, mention of the sponsor in all interviews;
• Placement of the logo and the name of the sponsor on the common printed products, promotional materials, special design at all
elements of rider’s equipment in the official colors of the sponsor;
• Placement of individual page, dedicated to sponsor on the official website of the team.
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Official sponsors and partners
Sponsorship and partnership programs of DMC Panavto-Yamaha
involve placement of information and logos on:
• Rider’s equipment and motorcycles and on team apparel;
• On the trucks and scooters of the team;
• Sponsor’s banners inside the zone of team events;
• Information on the official team website;
• We are open to considering any proposals related to other forms of sponsorship and support.
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Sponsorship and partnership programs
Logo of your company
near the front
of the windscreen
(minimum size of 381 cm2)
Logo of your company
at the rear of the bike
(minimum size of 137 cm2)
Logo of your company
on the plastics of the bike
(minimum size of 580 cm2)
Logo of your company
at the bottom of the bike
(minimum size of 580 cm2)
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Sponsorship and partnership programs
Logo of your company
on the front part of the helmet
(minimum size of 108 cm2)
Logo of your company
at the back of the helmet
(minimum size of 81 cm2)
Logo of your company
on the shoulders
(minimum size of 60 cm2)
Logo of your company
at the front of the leather
(minimum size of 330 cm2)
Logo of your company
at the back of the leather
(minimum size of 374 cm2)
Logo of your company
on the front side of the sleeves
(minimum size of 326 cm2)
Logo of your company
at the front of the pants
(minimum size of 260 cm2)
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Sponsorship and partnership programs
Logo of your company
on the t-shirts of team members
(minimum size of 56 cm2)
Logo of your company
on the team’s umbrellas
(minimum size of 56 cm2)
Logo of your company
on the flags
(minimum size of 56 cm2)
Logo of your company
on the apparel
of team members
(minimum size of 56 cm2)
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Examples of logo placament on team apparel
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Examples of logo placament on team apparel
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Sponsorship and partnership programs
• Logos of your company inside the team box, which is one of the main visual objects for shooting and very
important during live broadcasting of event (size of 2400 cm2).
• Logos of your company inside the team box (size of 500 cm2).
• Logos of your company inside the areas of team’s press events.
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Sponsorship and partnership programs
Welcoming meetings. Working with partners and media
• Presentation of the sponsor in the working area of DMC Panavto-Yamaha Team for VIP events (up to 10 pers.).
• Catering.
• Meetings and welcome on the team box of DMC Panavto-Yamaha.
• Participation of representatives of DMC Panavto-Yamaha in promotional and joint sponsorships press-side
events.
• Shootings, shows, interviews, video making.
• Transfers and press tours to events and training base of the team.
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Media-support
• Mentioning of the sponsor by team members at any media activity (interviews, press releases, articles about the
team).
• Participation of DMC Panavto-Yamaha’s pilots in the sponsor’s events.
• Participation of DMC Panavto-Yamaha’s pilots in sponsor’s commercials and videos.
• Logo of the sponsor and elements of design on official website of the team, including social network websites.
• Special page, dedicated to the sponsor on the team’s website.
• Sponsor’s logo on all official video material of the team.
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Contact
For any additional information please contact Interium PR Agency.:
Address: Moscow, Bolshaya Novodmitrovskaya st., 14, office 217
Phone: +7 495 660-81-76
E-mail: [email protected] (Valery Sidorenko)
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