November • December 2012 Issue

Transcription

Since 1923
Canadian Funeral Director™
Serving the Funeral / Memorialization Profession in Canada
COAST TO COAST
www.canadianfuneraldirector.com
Vo l . 8 9 , N o. 6 • N ove m b e r • D e c e m b e r 2 0 1 2
Published Since 1923
From Our Family to Yours
Happy Holidays!
(
ANADIAN
FUNERAL DIRECTOR
M
A
G
A
Z
I
N
E
published since 1923
table
of
Contents
November • December 2012
Vol. 89, No. 6
Features
C o n t a c t info
Publishers View...................................................................................6
Published by:
Smith’s Funeral Homes staff milestones.........................................8
1 7 8 M c Q u a y B l v d.
W h i t b y, O N L 1 P 1 L 5
Atlantic Provinces Convention - Charlottetown, PEI....................10
Kids Help Phone - Boo la thon charity event................................16
905.666.8011
W.L. Smith partners with FrontRunner Professional.....................20
[email protected]
www.thefuneralmagazine.com
Humber Awards Night.......................................................................22
Abigail Kailee Hillier birth announcement....................................25
Scott Hillier
• Publisher
• Owner
• Advertising
As
the
funeral,
memorialization profession
continues to evolve with
industry
trends
and
consumer attitudes CFD
remains
devoted
to
reporting the facts relating
to Canada Funeral Directors
from Coast to Coast.
© Material may not be
reprinted, reproduced, or
duplicated in any manner
without the written consent
of the publisher.
Victoriaville sales representatives...................................................27
Rob Heppell elected to APFSP..........................................................28
Alain Dumont elected to CFSA........................................................29
How to Grow and Profit in a High Cremation Market..................30
Calendar Dates......................................................................................34
e.business............................................................................................35
Classifieds............................................................................................66
CFD •November • December 2012
5
(
ANADIAN
FUNERAL DIRECTOR
M
A
G
A
Z
I
N
E
published since 1923
table
of
Contents
November • December 2012
Vol. 89, No. 6
Features
C o n t a c t info
Publishers View...................................................................................6
Published by:
Smith’s Funeral Homes staff milestones.........................................8
1 7 8 M c Q u a y B l v d.
W h i t b y, O N L 1 P 1 L 5
Atlantic Provinces Convention - Charlottetown, PEI....................10
Kids Help Phone - Boo la thon charity event................................16
905.666.8011
W.L. Smith partners with FrontRunner Professional.....................20
[email protected]
www.thefuneralmagazine.com
Humber Awards Night.......................................................................22
Abigail Kailee Hillier birth announcement....................................25
Scott Hillier
• Publisher
• Owner
• Advertising
As
the
funeral,
memorialization profession
continues to evolve with
industry
trends
and
consumer attitudes CFD
remains
devoted
to
reporting the facts relating
to Canada Funeral Directors
from Coast to Coast.
© Material may not be
reprinted, reproduced, or
duplicated in any manner
without the written consent
of the publisher.
Victoriaville sales representatives...................................................27
Rob Heppell elected to APFSP..........................................................28
Alain Dumont elected to CFSA........................................................29
How to Grow and Profit in a High Cremation Market..................30
Calendar Dates......................................................................................34
e.business............................................................................................35
Classifieds............................................................................................66
5
Lest
We
Forget
publishersnote
government...
FSAC
TAKES
ON
HARPER
...relations
by scott hillier
The ever-on-going topic of funding for Last Post
made national media coverage this past November.
media outlet picked up the fight against Stephen
Harper’s government unwillingness to overhaul
Canada’s Last Post Fund.
As a funeral director you are most certainly aware
of the obstacles put in place by government when
called upon to serve a Veteran of Canada’s Armed
Forces.
If you are a member of Funeral Service Association
of Canada you are also aware that FSAC has been
lobbying government for the much needed increase
to the funds made available by Last Post Fund.
Prime Minister Harper has remained dismissive
and seems unwilling to discuss when questioned by
media and by government opposition.
On the other side, FSAC, and the Last Post Fund
committee, are vocal when it comes to creating
awareness in regards to the on-going fight for
fairness pertaining to funding for Veterans funerals.
FSAC View: “Government action is needed to
ensure that Canadian veterans are able to receive the
funerals
they
deserve,” said
Phil
Fredette,
Government Relations Chair, Funeral Service
Association of Canada (FSAC), “Previous Ministers of
Veterans Affairs have recognized this as an important
concern, and the current government has the
mandate to act.”
The Last Post Fund is a non-profit organization
that offers financial benefits for funeral related
expenses to eligible veterans and disability
pensioners. Despite a constant rise in funeral costs,
funding rate levels for the Last Post Fund have
remained constant since 2001. This discrepancy in
funding is making it harder for funeral homes to
provide veterans with the dignified burials they
warrant.
“In a recently conducted national study, we found
that our members provide comparable services to
6
CFD • November • December 2012
We
will
remember
them
Each day it seemed as though another Canadian
veterans for much less than what the general public pays,”
officials. FSAC has brought forth the importance of an
continued Mr. Fredette, “This difference means funeral
overhaul to Last Post and Canadian media outlets have
directors across Canada are subsidizing the cost of
seen the significance helping to create positive public
veterans’ funerals.”
awareness pertaining to the fact that government can no
FSAC is calling on the government to increase financial
longer pass on making a decision, waiting for their
support for Last Post Fund so that it is in line with the
predecessors to take on the government financial burden
actual costs of funeral arrangements to ensure the
of acceptance and change.
necessary and warranted level of dignity for Canadian
veterans is maintained.
As a profession it is imperative to believe that change is
possible. Each province has its unique challenges when
Concluded Mr. Fredette:
dealing with government. At the National level change is
“As Remembrance Day approaches, it is time for the
made possible by the experience of each provincial Board
government to recognize what Canadian veterans have
contributed to their country and support an increase to
the Last Post Fund.”
member and the firms they represent.
An association is only as strong as its membership. If
membership does not believe in the workings and
Government View: Veterans Affairs Minister Steven
benefits of their professional association than the fight for
Blaney, who championed improvements to a federal burial
fairness will be impossible. I believe that funeral service in
fund for impoverished ex-soldiers, was put in the awkward
Canada is at a crossroads and through the collaborative
position in November of defending his own government's
efforts of all the future of funeral service can be steered to
inaction and the fact that over two-thirds of applicants are
be mutually beneficial to all. If you choose to believe, and
rejected.
you choose to support the initiatives of a few for the
The Last Post Fund, an independent agency that
administers a federal funeral and grave-marker program
for poor veterans, has turned down 67 per cent of the
applications submitted since 2006.
benefit of all, than perhaps you will be willing to pay a little
more to help offset the costs of progress.
I leave you with this, as a profession we all owe a great
deal of gratitude to the few who truly believe and have
Both the fund and Blaney's own department have
taken on the challenges of steering positive change for
lobbied the Harper government to re-define the eligibility
the benefit of all. Your associations have changed, reach
criteria and to increase the $3,600 stipend given to
out for yourself and contact your provincial or national
families who do qualify, but to no avail.
association for current information and initiatives. Show
Publishers View: Our Canadian Veterans have been left
yet again in a place of inaction by elected governing
your support through membership, big or small we can all
make a difference through collaboration.
7
Lest
We
Forget
publishersnote
government...
FSAC
TAKES
ON
HARPER
...relations
by scott hillier
The ever-on-going topic of funding for Last Post
made national media coverage this past November.
media outlet picked up the fight against Stephen
Harper’s government unwillingness to overhaul
Canada’s Last Post Fund.
As a funeral director you are most certainly aware
of the obstacles put in place by government when
called upon to serve a Veteran of Canada’s Armed
Forces.
If you are a member of Funeral Service Association
of Canada you are also aware that FSAC has been
lobbying government for the much needed increase
to the funds made available by Last Post Fund.
Prime Minister Harper has remained dismissive
and seems unwilling to discuss when questioned by
media and by government opposition.
On the other side, FSAC, and the Last Post Fund
committee, are vocal when it comes to creating
awareness in regards to the on-going fight for
fairness pertaining to funding for Veterans funerals.
FSAC View: “Government action is needed to
ensure that Canadian veterans are able to receive the
funerals
they
deserve,” said
Phil
Fredette,
Government Relations Chair, Funeral Service
Association of Canada (FSAC), “Previous Ministers of
Veterans Affairs have recognized this as an important
concern, and the current government has the
mandate to act.”
The Last Post Fund is a non-profit organization
that offers financial benefits for funeral related
expenses to eligible veterans and disability
pensioners. Despite a constant rise in funeral costs,
funding rate levels for the Last Post Fund have
remained constant since 2001. This discrepancy in
funding is making it harder for funeral homes to
provide veterans with the dignified burials they
warrant.
“In a recently conducted national study, we found
that our members provide comparable services to
6
We
will
remember
them
Each day it seemed as though another Canadian
veterans for much less than what the general public pays,”
officials. FSAC has brought forth the importance of an
continued Mr. Fredette, “This difference means funeral
overhaul to Last Post and Canadian media outlets have
directors across Canada are subsidizing the cost of
seen the significance helping to create positive public
veterans’ funerals.”
awareness pertaining to the fact that government can no
FSAC is calling on the government to increase financial
longer pass on making a decision, waiting for their
support for Last Post Fund so that it is in line with the
predecessors to take on the government financial burden
actual costs of funeral arrangements to ensure the
of acceptance and change.
necessary and warranted level of dignity for Canadian
veterans is maintained.
As a profession it is imperative to believe that change is
possible. Each province has its unique challenges when
Concluded Mr. Fredette:
dealing with government. At the National level change is
“As Remembrance Day approaches, it is time for the
made possible by the experience of each provincial Board
government to recognize what Canadian veterans have
contributed to their country and support an increase to
the Last Post Fund.”
member and the firms they represent.
An association is only as strong as its membership. If
membership does not believe in the workings and
Government View: Veterans Affairs Minister Steven
benefits of their professional association than the fight for
Blaney, who championed improvements to a federal burial
fairness will be impossible. I believe that funeral service in
fund for impoverished ex-soldiers, was put in the awkward
Canada is at a crossroads and through the collaborative
position in November of defending his own government's
efforts of all the future of funeral service can be steered to
inaction and the fact that over two-thirds of applicants are
be mutually beneficial to all. If you choose to believe, and
rejected.
you choose to support the initiatives of a few for the
The Last Post Fund, an independent agency that
administers a federal funeral and grave-marker program
for poor veterans, has turned down 67 per cent of the
applications submitted since 2006.
benefit of all, than perhaps you will be willing to pay a little
more to help offset the costs of progress.
I leave you with this, as a profession we all owe a great
deal of gratitude to the few who truly believe and have
Both the fund and Blaney's own department have
taken on the challenges of steering positive change for
lobbied the Harper government to re-define the eligibility
the benefit of all. Your associations have changed, reach
criteria and to increase the $3,600 stipend given to
out for yourself and contact your provincial or national
families who do qualify, but to no avail.
association for current information and initiatives. Show
Publishers View: Our Canadian Veterans have been left
yet again in a place of inaction by elected governing
your support through membership, big or small we can all
make a difference through collaboration.
7
service milestones
Ontario Funeral Directors
Smith’s Funeral Homes
Staff Milestones
Raymond B. Robinson 50 Years of Service!
Don Smith and the entire staff of Smith’s Funeral Homes would like to extend
congratulations to Raymond Robinson on his milestone anniversary of “50 Years in Funeral
Service”
Thank you, Ray, for your commitment, dedication and friendship over the years.
You have made a significant contribution to our communities, to all of us at Smith’s and to
the families who have put their trust in us.
Ray Robinson is the recipient of the Legacy Award in Funeral Service The Legacy Award is
presented by the Board of Funeral Services. It is awarded to celebrate the remarkable 50th
anniversary of becoming a licensed funeral director in Ontario.
Ray was licensed on August 15, 1962 and continues to this day to serve families with
compassion and dedication. We are proud to have Ray as an important member of our caring
and committed team of professionals.
George Robertson
30 Years of
Service!
Recognizing
George
Robertson’s many contributions
to the communities and to the
families Smith’s has had the
honour of serving. With
appreciation, we celebrate his
exceptional
commitment,
dedication and friendship.
David Whyte
30 Years of
Service!
Recognizing David Whyte’s
passion and commitment to
supporting our communities and
those we are honoured to serve.
With sincere gratitude, we
celebrate
his
exceptional
dedication and service.
8
Chery
25 Years in Funeral Service
Chery is the Recipient of the Lifetime Achievement
Award Smith's Funeral Homes congratulates Cherry for her
dedicated 25 Years of Service, and thanks her for providing
compassionate
care
and
education to our communities.
Cherry was recently presented
with the very first Lifetime
Achievement Award by Bereaved
Families of Ontario!
We warmly congratulate her
on this outstanding and welldeserved recognition!
A true pioneer and specialist in
bereavement
support
and
development, we celebrate
Cherry’s vision, leadership and
care for others over the past 25
years.
For Hotel Reservations:
Hilton London Ontario
1 (519) 439-1661
Room Rate $139
Delta London Armories
1-800-668-9999
Room Rate $119
Visit www.fsac.ca for more information
JUNE 3 - 6, 2013
“The
Future
is
Calling”
service milestones
Ontario Funeral Directors
Smith’s Funeral Homes
Staff Milestones
Raymond B. Robinson 50 Years of Service!
Don Smith and the entire staff of Smith’s Funeral Homes would like to extend
congratulations to Raymond Robinson on his milestone anniversary of “50 Years in Funeral
Service”
Thank you, Ray, for your commitment, dedication and friendship over the years.
You have made a significant contribution to our communities, to all of us at Smith’s and to
the families who have put their trust in us.
Ray Robinson is the recipient of the Legacy Award in Funeral Service The Legacy Award is
presented by the Board of Funeral Services. It is awarded to celebrate the remarkable 50th
anniversary of becoming a licensed funeral director in Ontario.
Ray was licensed on August 15, 1962 and continues to this day to serve families with
compassion and dedication. We are proud to have Ray as an important member of our caring
and committed team of professionals.
George Robertson
30 Years of
Service!
Recognizing
George
Robertson’s many contributions
to the communities and to the
families Smith’s has had the
honour of serving. With
appreciation, we celebrate his
exceptional
commitment,
dedication and friendship.
David Whyte
30 Years of
Service!
Recognizing David Whyte’s
passion and commitment to
supporting our communities and
those we are honoured to serve.
With sincere gratitude, we
celebrate
his
exceptional
dedication and service.
8
Chery
25 Years in Funeral Service
Chery is the Recipient of the Lifetime Achievement
Award Smith's Funeral Homes congratulates Cherry for her
dedicated 25 Years of Service, and thanks her for providing
compassionate
care
and
education to our communities.
Cherry was recently presented
with the very first Lifetime
Achievement Award by Bereaved
Families of Ontario!
We warmly congratulate her
on this outstanding and welldeserved recognition!
A true pioneer and specialist in
bereavement
support
and
development, we celebrate
Cherry’s vision, leadership and
care for others over the past 25
years.
For Hotel Reservations:
Hilton London Ontario
1 (519) 439-1661
Room Rate $139
Delta London Armories
1-800-668-9999
Room Rate $119
Visit www.fsac.ca for more information
JUNE 3 - 6, 2013
“The
Future
is
Calling”
atlanticnews
Charlottetown, PEI
A
T
L
A
N
T
I
C
A Pr
T
L
A
N
T
I
C
o v i n c e s Fu n e r a l D i r e c t o r s
Pr o v i n c e s Fu n e r a l D i r e c t o r s
& S e r v i c e C o nv e n t i o n
Atlantic Provinces held their annual convention this
1989. Jeff has many career accomplishments and has
past fall. This year’s convention was held in Charlottetown,
spent the majority of his career in funeral service
Prince Edward Island. Shawn MacLean, Chairman of the
educating funeral professionals from across the world. Jeff
Atlantic Provinces Funeral Directors & Service Convention
has lectured to and trained funeral professionals,
played a large roll in the organization and completion of
associations and businesses in 14 counties on four
this year’s event. Shawn works for Belvedere Funeral
continents.
Home located in Charlottetown.
This year’s convention featured Jeff Chancellor, CFSP
Also speaking at this years engagement was Roger
Girouard.
Roger is a licensed funeral director and
from Eckels. Jeff began his career in pre-need sales and
embalmer in the province of Manitoba. He is presently the
graduated from the Alberta School of Mortuary Science in
program director for Canadian College of Funeral Service.
Atlantic Provinces Funeral Directors & Service Convention committee. l-r, representing Nova Scotia is Adam Tipert,
representing New Brunswick is Jim Bishop, representing Prince Edward Island is Faye Doucette and representing the
Funeral Service Association of Canada is Alberta’s Sue Lasher. Absent again this year was representation from
Newfoundland.
10
atlanticnews
Charlottetown, PEI
A
T
L
A
N
T
I
C
A Pr
T
L
A
N
T
I
C
o v i n c e s Fu n e r a l D i r e c t o r s
Pr o v i n c e s Fu n e r a l D i r e c t o r s
& S e r v i c e C o nv e n t i o n
Atlantic Provinces held their annual convention this
1989. Jeff has many career accomplishments and has
past fall. This year’s convention was held in Charlottetown,
spent the majority of his career in funeral service
Prince Edward Island. Shawn MacLean, Chairman of the
educating funeral professionals from across the world. Jeff
Atlantic Provinces Funeral Directors & Service Convention
has lectured to and trained funeral professionals,
played a large roll in the organization and completion of
associations and businesses in 14 counties on four
this year’s event. Shawn works for Belvedere Funeral
continents.
Home located in Charlottetown.
This year’s convention featured Jeff Chancellor, CFSP
Also speaking at this years engagement was Roger
Girouard.
Roger is a licensed funeral director and
from Eckels. Jeff began his career in pre-need sales and
embalmer in the province of Manitoba. He is presently the
graduated from the Alberta School of Mortuary Science in
program director for Canadian College of Funeral Service.
Atlantic Provinces Funeral Directors & Service Convention committee. l-r, representing Nova Scotia is Adam Tipert,
representing New Brunswick is Jim Bishop, representing Prince Edward Island is Faye Doucette and representing the
Funeral Service Association of Canada is Alberta’s Sue Lasher. Absent again this year was representation from
Newfoundland.
10
atlanticnews
Scotia Association was presented by
Adam Tipert, CFSP. Among some of
the items in his report Tipert
touched on the inner workings of
the association executive. “Within
our Board of Directors we have a
number of active committees such
as, Legislative, Member Relations,
Pandemic/Communicable Disease/
Occupational Health and Safety,
Community Services, Professional
Development and one add-hoc
committee for self governance,”
reported Tipert.
Faye Doucette and Bruce Varner head the meeting of the four Atlantic
provinces.
He continued, “We continue to be
proactive
in
reviewing
and
Roger has been in funeral service for
monitoring legislation, how it affects
20 years and has been teaching full
us and provide input on proposed
time since 2002.
changes; we also continue to
To accompany the education
advocate for higher and fairer rates
portion of the convention, the
for community services funding;
Atlantic convention also hosted an
work continuously on ways to
enjoyable
schedule
promote new membership, provide
including a lobster dinner in North
accurate and up to date information
Rustico, PEI. Delegates, including the
on disease control, health and safety
newest CFD member, Abigail Hillier,
and pandemic issues.
boarded busses for an evening of
governance committee continues to
fellowship.
work towards the benefits of self
hospitality
Provincial report from the Nova
The self
governance within the province of
Nova Scotia, having completed the
first and second phases of the study
and are now beginning the third
phase, the action plan.” concluded
Tipert.
Faye Doucette, who serves on the
FSAC board also represents the
Prince Edward Island Association
and has been serving as the PEI
president for many years now. Faye
reported, “we are still in negotiations
with our government with respect to
legislation but our new Act, Funeral
Planning Committee for the 2012 Convention, Charlottetown, PEI
12
Services
and
Professions
Act,
received
first
reading
the
in
Legislature this past spring.” The
atlanticnews
Scotia Association was presented by
Adam Tipert, CFSP. Among some of
the items in his report Tipert
touched on the inner workings of
the association executive. “Within
our Board of Directors we have a
number of active committees such
as, Legislative, Member Relations,
Pandemic/Communicable Disease/
Occupational Health and Safety,
Community Services, Professional
Development and one add-hoc
committee for self governance,”
reported Tipert.
Faye Doucette and Bruce Varner head the meeting of the four Atlantic
provinces.
He continued, “We continue to be
proactive
in
reviewing
and
Roger has been in funeral service for
monitoring legislation, how it affects
20 years and has been teaching full
us and provide input on proposed
time since 2002.
changes; we also continue to
To accompany the education
advocate for higher and fairer rates
portion of the convention, the
for community services funding;
Atlantic convention also hosted an
work continuously on ways to
enjoyable
schedule
promote new membership, provide
including a lobster dinner in North
accurate and up to date information
Rustico, PEI. Delegates, including the
on disease control, health and safety
newest CFD member, Abigail Hillier,
and pandemic issues.
boarded busses for an evening of
governance committee continues to
fellowship.
work towards the benefits of self
hospitality
Provincial report from the Nova
The self
governance within the province of
Nova Scotia, having completed the
first and second phases of the study
and are now beginning the third
phase, the action plan.” concluded
Tipert.
Faye Doucette, who serves on the
FSAC board also represents the
Prince Edward Island Association
and has been serving as the PEI
president for many years now. Faye
reported, “we are still in negotiations
with our government with respect to
legislation but our new Act, Funeral
Planning Committee for the 2012 Convention, Charlottetown, PEI
12
Services
and
Professions
Act,
received
first
reading
the
in
Legislature this past spring.” The
atlantic supporters
atlanticnews
second and third reading of the new Act was set to take
working with the Minister of Justice and Consumer Affairs
place in the fall of 2012. It will legislate all funeral service
to correct deficiencies with the PreArrangement Funeral
providers in the province of PEI.
Act 2008,” reported Bishop. New Brunswick also continues
“We are most hopeful this will happen allowing us to
to work with the Coroner’s Office seeking a solution that is
grow together professionally and thus better serve the
fair to funeral providers who provide service to the
people of Prince Edward Island,” concluded Faye.
province.
New Brunswick’s Association report was prepared by
The convention for 2013 will be heading to White Point
Jim Bishop, AKA Elvis. “We are still focused on improved
Beach Resort, Queens County, Nova Scotia the third
funding from the Department of Public Safety Coroner’s
weekend of September, 2013. Just a a short drive from
Office. More streamlined methods of approving Social
Halifax, it will provide Atlantic hospitality and fellowship.
Development calls, working with Vital Statistics to find a
Mark your calenders now and make your reservations
better method to process a registration of death and
early as space will fill up quickly.
14
atlantic supporters
atlanticnews
second and third reading of the new Act was set to take
working with the Minister of Justice and Consumer Affairs
place in the fall of 2012. It will legislate all funeral service
to correct deficiencies with the PreArrangement Funeral
providers in the province of PEI.
Act 2008,” reported Bishop. New Brunswick also continues
“We are most hopeful this will happen allowing us to
to work with the Coroner’s Office seeking a solution that is
grow together professionally and thus better serve the
fair to funeral providers who provide service to the
people of Prince Edward Island,” concluded Faye.
province.
New Brunswick’s Association report was prepared by
The convention for 2013 will be heading to White Point
Jim Bishop, AKA Elvis. “We are still focused on improved
Beach Resort, Queens County, Nova Scotia the third
funding from the Department of Public Safety Coroner’s
weekend of September, 2013. Just a a short drive from
Office. More streamlined methods of approving Social
Halifax, it will provide Atlantic hospitality and fellowship.
Development calls, working with Vital Statistics to find a
Mark your calenders now and make your reservations
better method to process a registration of death and
early as space will fill up quickly.
14
forcharity
Boo La Thon
13th Annual Funeral Service Challenge for
Kids Help Phone
Funeral Professionals Making a Difference
Glendale Cemetery and Visitation
Centre (whom arranged catering by
Michael-Angelo’s Market Place), L
Holden Services, Mount Pleasant
Cemetery
and
Visitation
Centre,
Newediuk Funeral Home, Arbor Head
Office, Marshall Funeral Home, Humber
College, Ontario Forensic & Pathology
Services.
This year was gratefully
sponsored by; H.S Eckels, Arbor
Left
to
right.,
Allan
Cole-
MacKinnon
and
Bowes;
Alisa;
Memorial
Services,
Ital
Flowers,
S i m o n V P, C o u n s e l l i n g S e r v i c e s a n d P r o g r a m s ;
MacKinnon & Bowes, Mount Pleasant
JennyYuenDirector,SignatureEventsandCommunityFundraising;
Group
MissUniverse-Randy-Copeland; Norm Smyth - Manager, Community
Special events this year included a
live performance by The Coppertones, a
Fundraising and Corporate Development
band comprised of members of
16
October 30th saw the 13th annual
Toronto Police Service. Their energetic
Funeral Service Challenge ‘Boo La Thon’
music and great costumes helped to
for Kids Help Phone. This year again
establish a fun filled atmosphere. 2012
was a record breaking event with 28
hosted the first Executive Bowl Off –
teams, over 100 players and countless
teams from Arbor (Brian Snowdon,
supports took over bowling lanes at
President and CEO; Gary Carmichael,
Toronto’s Thorncliffe Bowl.
Teams
Vice President, Governance; Gerry
included; Newbigging Funeral Home,
Robertson, Vice President, Operations;
Ward
Steve
Funeral
Home,
Highland,
Predko,
Vice
President,
Scarborough Funeral Home, Brampton
Information Services) Mount Pleasant
Memorial Chapel, McDougall & Brown,
Group (Glenn McClary, President and
Scarborough, Funeral Home, Benjamin
CEO; Glen Timney, Vice President,
Park Memorial, MacKinnon & Bowes,
Corporate Development; Rick Cowan,
forcharity
Boo La Thon
13th Annual Funeral Service Challenge for
Kids Help Phone
Funeral Professionals Making a Difference
Glendale Cemetery and Visitation
Centre (whom arranged catering by
Michael-Angelo’s Market Place), L
Holden Services, Mount Pleasant
Cemetery
and
Visitation
Centre,
Newediuk Funeral Home, Arbor Head
Office, Marshall Funeral Home, Humber
College, Ontario Forensic & Pathology
Services.
This year was gratefully
sponsored by; H.S Eckels, Arbor
Left
to
right.,
Allan
Cole-
MacKinnon
and
Bowes;
Alisa;
Memorial
Services,
Ital
Flowers,
S i m o n V P, C o u n s e l l i n g S e r v i c e s a n d P r o g r a m s ;
MacKinnon & Bowes, Mount Pleasant
JennyYuenDirector,SignatureEventsandCommunityFundraising;
Group
MissUniverse-Randy-Copeland; Norm Smyth - Manager, Community
Special events this year included a
live performance by The Coppertones, a
Fundraising and Corporate Development
band comprised of members of
16
October 30th saw the 13th annual
Toronto Police Service. Their energetic
Funeral Service Challenge ‘Boo La Thon’
music and great costumes helped to
for Kids Help Phone. This year again
establish a fun filled atmosphere. 2012
was a record breaking event with 28
hosted the first Executive Bowl Off –
teams, over 100 players and countless
teams from Arbor (Brian Snowdon,
supports took over bowling lanes at
President and CEO; Gary Carmichael,
Toronto’s Thorncliffe Bowl.
Teams
Vice President, Governance; Gerry
included; Newbigging Funeral Home,
Robertson, Vice President, Operations;
Ward
Steve
Funeral
Home,
Highland,
Predko,
Vice
President,
Scarborough Funeral Home, Brampton
Information Services) Mount Pleasant
Memorial Chapel, McDougall & Brown,
Group (Glenn McClary, President and
Scarborough, Funeral Home, Benjamin
CEO; Glen Timney, Vice President,
Park Memorial, MacKinnon & Bowes,
Corporate Development; Rick Cowan,
forcharity
Boo La Thon
together,
goes
to
ensure
that
counselors are available at the end of a
phone or computer when children and
youth cry out for help. Kids Help Phone
is a national, free and confidential
service
that
strives
to
provide
assistance when ‘kids’ reach out for
help. Sadly, we all have heard of recent
stories on the news of tragic deaths
resulting in peer based bullying, and
every funeral home has their own tragic
Third from the left is Christopher Leeder. Fourth from the left is Amy
McCullough. Fifth from the left is Shannon Fletcher. Adam McBrain is the last
person.
tale of a young life ended too early.
Another record breaking total, over
$41,424.85 was raised in just one
evening!
This outstanding total could not
have been reached without the diligent
work of the participating teams and
that of the organizing committee: cochairs Randy Copeland, Glendale
Memorial
Gardens;
Allan
Cole,
MacKinnon & Bowes; Adam McBrain,
McDougall & Brown, Scarborough;
Karen Ayers, Arbor Corporate Office;
Sarah Mannone, Simple Alternative and
Alex Elder, MacKinnon & Bowes.
Time now for funeral service across
Canada to get involved. Toronto is
ready to take on all by issuing a
challenge to any other region or city to
get your bowling shoes on, and raise
Ward Funeral Home Team
funds to assist the kids in need in your
communities, all across our great
country. For details how to get your
Assistant Vice President, Marketing and
area involved, please contact Allan Cole,
Communications; Jeff Dennis, Director
allan@ mackinnonbowes.com, 1-800-
of Development) head office engaged
268-6736.
in an epic 5 frame bowl off with the
“MPG Pin Heads” being victorious.
18
Special thanks to Alex Cole of
Funds raised through this unique
MacKinnon & Bowes for providing the
event, bring funeral homes, cemeteries
photo’s and story on the success of this
and bereavement sector workers
great annual charity event.
forcharity
Boo La Thon
together,
goes
to
ensure
that
counselors are available at the end of a
phone or computer when children and
youth cry out for help. Kids Help Phone
is a national, free and confidential
service
that
strives
to
provide
assistance when ‘kids’ reach out for
help. Sadly, we all have heard of recent
stories on the news of tragic deaths
resulting in peer based bullying, and
every funeral home has their own tragic
Third from the left is Christopher Leeder. Fourth from the left is Amy
McCullough. Fifth from the left is Shannon Fletcher. Adam McBrain is the last
person.
tale of a young life ended too early.
Another record breaking total, over
$41,424.85 was raised in just one
evening!
This outstanding total could not
have been reached without the diligent
work of the participating teams and
that of the organizing committee: cochairs Randy Copeland, Glendale
Memorial
Gardens;
Allan
Cole,
MacKinnon & Bowes; Adam McBrain,
McDougall & Brown, Scarborough;
Karen Ayers, Arbor Corporate Office;
Sarah Mannone, Simple Alternative and
Alex Elder, MacKinnon & Bowes.
Time now for funeral service across
Canada to get involved. Toronto is
ready to take on all by issuing a
challenge to any other region or city to
get your bowling shoes on, and raise
Ward Funeral Home Team
funds to assist the kids in need in your
communities, all across our great
country. For details how to get your
Assistant Vice President, Marketing and
area involved, please contact Allan Cole,
Communications; Jeff Dennis, Director
allan@ mackinnonbowes.com, 1-800-
of Development) head office engaged
268-6736.
in an epic 5 frame bowl off with the
“MPG Pin Heads” being victorious.
18
Special thanks to Alex Cole of
Funds raised through this unique
MacKinnon & Bowes for providing the
event, bring funeral homes, cemeteries
photo’s and story on the success of this
and bereavement sector workers
great annual charity event.
Supplierannouncement
Partnership
W.L. Smith & Associates Announces
Expansion of Strategic Partnership with
FrontRunner Professional
W.L. Smith and Associates Limited, the largest Funeral
Stationery manufacturer in Canada and distributors of the
Estate
Administrator™ and the #1 Grief Recovery Program in
the world AfterLoss®, announced that they have
Expanded their Strategic Partnership with FrontRunner
Professional.
Under this expanded partnership, W.L. Smith and
Associates Limited will become the exclusive
manufacturers and worldwide distributors of FrontRunner
Professional’s Book of Memories™ Tribute Suite.
With integrated one-write logic, the Book of
Memories™ Tribute Suite makes it easy for your firm to
design and personalize keepsake, such as memorial record
books, memorial folders, service programs, prayer cards,
bookmarks and candles that match the online memorial
website — effortlessly enriching a funeral or memorial
service. Service details will automatically populate the
stationery items and printing is just a click away. As a
bonus, the printer, ink and maintenance are all included.
In addition, FrontRunner will now offer a selection of
W.L. Smith & Associates Limited’s LifeThemes™ to their
web based Book of Memories offerings, allowing families
to have a coordinated seamless selection, both web based
and in print. FrontRunner’s new Hybrid Print System will
allow Funeral Professionals to completely personalize
both the Book of Memories™ as well as all
W.L. Smith & Associates LifeThemes™.
Geoffrey Quinton, CEO of W. L. Smith & Associates
Limited explains why he chose to enter into an
Agreement with FrontRunner Professional
“We are continually evaluating the
ongoing evolution of Funeral Service in
North America. When opportunities arise
from this evaluation, we’ve historically
acted very quickly to capitalize on them for
20
the benefit of our customers. In addition to
developing progressive and sound strategies internally,
today’s new business paradigm requires successful
companies to look
outward as well as in; Building strong partnerships in
order to leverage individual companies’ expertise. The
synergies that these
strategic partnerships provide translate into the value,
quality and innovation people expect from W. L. Smith &
Associates Limited.
Simply put; the best get better by aligning with leaders
in their respective fields. FrontRunner Professional is that
type of company. Their industry leading technology and
proven track record, combined with the W.L. Smith &
Associates dynamic, will result in
exponential results for both companies, and most
importantly for today’s forward thinking Funeral
Professional. We are excited at the prospects this holds for
our valued customer base.”
Kevin Montroy Founder and CEO of FrontRunner
Professional agrees, “This expansion of our strategic
partnership was a natural
evolution. As a funeral professional myself, I have long
known the quality of W.L. Smith & Associates and their
people. They
understand and respect what quality means to families
and what it means to funeral professionals who seek a
higher standard. In the end, it is often truly only the
Memorial Stationery that is the one thing the families
leave the funeral home with after the service. We
created the new Book of Memories Hybrid print
system to offer them the best of both worlds the quality of personalization combined with a
quality of fine Memorial Stationery. And with the
BookofMemories.com website, we will invest
heavily for our clients to help educate and inform
families on this higher
standard.
Supplierannouncement
Partnership
W.L. Smith & Associates Announces
Expansion of Strategic Partnership with
FrontRunner Professional
W.L. Smith and Associates Limited, the largest Funeral
Stationery manufacturer in Canada and distributors of the
Estate
Administrator™ and the #1 Grief Recovery Program in
the world AfterLoss®, announced that they have
Expanded their Strategic Partnership with FrontRunner
Professional.
Under this expanded partnership, W.L. Smith and
Associates Limited will become the exclusive
manufacturers and worldwide distributors of FrontRunner
Professional’s Book of Memories™ Tribute Suite.
With integrated one-write logic, the Book of
Memories™ Tribute Suite makes it easy for your firm to
design and personalize keepsake, such as memorial record
books, memorial folders, service programs, prayer cards,
bookmarks and candles that match the online memorial
website — effortlessly enriching a funeral or memorial
service. Service details will automatically populate the
stationery items and printing is just a click away. As a
bonus, the printer, ink and maintenance are all included.
In addition, FrontRunner will now offer a selection of
W.L. Smith & Associates Limited’s LifeThemes™ to their
web based Book of Memories offerings, allowing families
to have a coordinated seamless selection, both web based
and in print. FrontRunner’s new Hybrid Print System will
allow Funeral Professionals to completely personalize
both the Book of Memories™ as well as all
W.L. Smith & Associates LifeThemes™.
Geoffrey Quinton, CEO of W. L. Smith & Associates
Limited explains why he chose to enter into an
Agreement with FrontRunner Professional
“We are continually evaluating the
ongoing evolution of Funeral Service in
North America. When opportunities arise
from this evaluation, we’ve historically
acted very quickly to capitalize on them for
20
the benefit of our customers. In addition to
developing progressive and sound strategies internally,
today’s new business paradigm requires successful
companies to look
outward as well as in; Building strong partnerships in
order to leverage individual companies’ expertise. The
synergies that these
strategic partnerships provide translate into the value,
quality and innovation people expect from W. L. Smith &
Associates Limited.
Simply put; the best get better by aligning with leaders
in their respective fields. FrontRunner Professional is that
type of company. Their industry leading technology and
proven track record, combined with the W.L. Smith &
Associates dynamic, will result in
exponential results for both companies, and most
importantly for today’s forward thinking Funeral
Professional. We are excited at the prospects this holds for
our valued customer base.”
Kevin Montroy Founder and CEO of FrontRunner
Professional agrees, “This expansion of our strategic
partnership was a natural
evolution. As a funeral professional myself, I have long
known the quality of W.L. Smith & Associates and their
people. They
understand and respect what quality means to families
and what it means to funeral professionals who seek a
higher standard. In the end, it is often truly only the
Memorial Stationery that is the one thing the families
leave the funeral home with after the service. We
created the new Book of Memories Hybrid print
system to offer them the best of both worlds the quality of personalization combined with a
quality of fine Memorial Stationery. And with the
BookofMemories.com website, we will invest
heavily for our clients to help educate and inform
families on this higher
standard.
futurefuneraldirectors
Awards Night
Introducing Our New
Awards & Scholarships 2012
School of Health Sciences
Owner Protection Program
featuring
Guaranteed Growth Rate
Locks in the Interest Rate for 5 Years
Minimum Guarantee for Life of the Policy
Policy Payout Bonus
Enhanced Death Benefit from Day 1
Arbor Memorial presents to the student
who has demonstrated, by his/her
communication and conduct, the very
highest ideals and ethics. Melodie
Janulis accepts her award from Arbor's
Terry Eckles.
Batesville Canada Limited presents to
the graduate who has shown proficiency
and demonstrated the best interpersonal
skills, as recommended by faculty to the
dean. John Katz accepts his award from
faculty member Jeff Caldwell.
Canadian School of Embalming
presents to the graduate who obtains the
highest academic standing in the
medical science courses. Kayleigh
Peterson accepts her award from Brad
Scott
Board of Funeral Services presents to
the student who has achieved the
highest mark in the Board of Funeral
Service's licensing exams. Sarah Gillis
accepts her award from Gail Siskind,
Board of Funeral Service.
Preneed to At-Need “Gap” Protecon
Interest from Day 1 on Enhanced Death Benefit Amount
Contact Us Today For More Information
on This Exciting New Program!
Bay of Quinte Funeral Service
Association presents to the student who
attains, in the first year, the highest
academic standing in Small Business
Management. Scott Lockwood accepts
his award from association member
Aaron McDonald.
presents to the graduate who is
considered to be the best all-around
student academically and in relation to
Funeral Services, as recommended by
faculty to the dean. Danielle Mayrand
accepts her award from Brad Scott.
Central Ontario Funeral Directors'
Association presents to the graduate
who has demonstrated proficiency in the
second year of the program, as
recommended by faculty to the dean.
Bradley Scoyne accepts his award from
Doug Gilchrist.
Let Us
Help You
Grow Your
Business!
Rick Drake
President, Premier Preneed
Ph: 905-304-0702
[email protected]
Sheila Zister
Ontario District Manager
Ph: 289-221-6886
[email protected]
brought
to you by:
www.premierpreneed.ca
highest academic standing in Basic
Human Anatomy and Physiology. Sarah
Gillis accepts her award from Brad Scott.
22
Lynn Holland Award goes to the
graduate who demonstrates exceptional
interest, enthusiasm and attention to
detail in funeral service. Sarah
Sunnucks accepts her award from Ward
PDM Fabhaven Inc. presents to the
second-career graduate with good
grades and the best contribution to the
program. Steven Rogers accepts his
award from Anthony Natolino
Mackinnon & Bowes Ltd. presents to the
graduate who has attained the highest
proficiency in technical ability in
embalming. Kevin Busch accepts his
award from Allan Cole.
Awards Night
Introducing Our New
Awards & Scholarships 2012
School of Health Sciences
Owner Protection Program
featuring
Guaranteed Growth Rate
Locks in the Interest Rate for 5 Years
Minimum Guarantee for Life of the Policy
Policy Payout Bonus
Enhanced Death Benefit from Day 1
Arbor Memorial presents to the student
who has demonstrated, by his/her
communication and conduct, the very
highest ideals and ethics. Melodie
Janulis accepts her award from Arbor's
Terry Eckles.
Batesville Canada Limited presents to
the graduate who has shown proficiency
and demonstrated the best interpersonal
skills, as recommended by faculty to the
dean. John Katz accepts his award from
faculty member Jeff Caldwell.
highest academic standing in the
medical science courses. Kayleigh
Peterson accepts her award from Brad
Scott
Board of Funeral Services presents to
the student who has achieved the
highest mark in the Board of Funeral
Service's licensing exams. Sarah Gillis
accepts her award from Gail Siskind,
Board of Funeral Service.
Preneed to At-Need “Gap” Protecon
Interest from Day 1 on Enhanced Death Benefit Amount
Contact Us Today For More Information
on This Exciting New Program!
Bay of Quinte Funeral Service
Association presents to the student who
attains, in the first year, the highest
academic standing in Small Business
Management. Scott Lockwood accepts
his award from association member
Aaron McDonald.
presents to the graduate who is
considered to be the best all-around
student academically and in relation to
Funeral Services, as recommended by
faculty to the dean. Danielle Mayrand
accepts her award from Brad Scott.
Central Ontario Funeral Directors'
who has demonstrated proficiency in the
second year of the program, as
Bradley Scoyne accepts his award from
Doug Gilchrist.
Let Us
Help You
Grow Your
Business!
Rick Drake
President, Premier Preneed
Ph: 905-304-0702
[email protected]
Sheila Zister
Ontario District Manager
Ph: 289-221-6886
[email protected]
brought
to you by:
www.premierpreneed.ca
highest academic standing in Basic
Human Anatomy and Physiology. Sarah
Gillis accepts her award from Brad Scott.
22
Lynn Holland Award goes to the
graduate who demonstrates exceptional
interest, enthusiasm and attention to
detail in funeral service. Sarah
Sunnucks accepts her award from Ward
PDM Fabhaven Inc. presents to the
second-career graduate with good
grades and the best contribution to the
program. Steven Rogers accepts his
award from Anthony Natolino
Mackinnon & Bowes Ltd. presents to the
graduate who has attained the highest
proficiency in technical ability in
embalming. Kevin Busch accepts his
award from Allan Cole.
birthannouncement
Scott and Krista Hillier
are proud to announce the healthy arrival
of their daughter,
The Lougheed family and staff present
to the student who attains the highest
academic standing in the Grief and
Bereavement for Funeral Services
course. Shannon Butcher accepts her
award from Jeffrey Shrigley.
Northeastern Ontario Funeral Service
Association Presented to the graduate
with the highest overall average of those
who interned with member firms from the
area. Jeffrey Shrigley accepts his award
from Ward Yorke.
OFSA presents to the student who has
demonstrated satisfactory achievement,
participation in school affairs, quality of
leadership and class spirit. David Geno
accepts his award from executive
Director of the OFSA, Kerri Douglas.
S.C.I. Canada Limited presents to the
graduate who is a mature student with
good academic standing and who has
made a positive impact to the program.
Elizabeth Nason accepts her award from
Frank Pinelli.
Scott Family presents to a student who
demonstrates care and concern for
fellow students by helping them in both
academic and personal endeavours.
Kamal Bhardwaj accepts his award from
Brad Scott
TCS Funeral Services presents to a firstyear student who has shown a keen
interest in the clinical component of the
program, as recommended by faculty to
the dean. Amanda Gadsby accepts her
awrd from David Retzer.
The Dodge Chemical Company
(Canada) presents to the graduate with
proficiency in Restorative Art as
Bryn Robertson accepts her award from
Aaron McDonald.
Humphrey Funeral Home A.W. Miles
Chapel presents to the most deserving
intern who shows professional promise
and academic proficiency. Scott
Lockwood accepts his award from Tony
Leal
Abigail
Kailee Hillier
Abigail was born August 17, 2012 at 4am. She arrived into this world
healthy and happy weighing 6lbs 2ozs. Abi is the sister to: Braeden
Hillier - 20, Cassidy Hillier - 17, Joshua Hillier - 15 Paige White - 16.
Thank you to all for your warm interest and congratulations.
Toronto & District Funeral Directors Inc.
presents to the graduate who has
attained the highest overall academic
standing. Kayleigh Peterson accepts her
awrd from association member Alex
Elder.
The Victoriaville Group presents to the
student in the first year who has shown
the
greatest
improvement,
as
Cyrise Hall accepts her awrd from Andy
MacIntyre.
WOFSA presents to the graduate who is
from the Western Ontario area and was
the most improved student from first to
second year. Melodie Janulis accepts
her award from association member
Alyson Squire.
Humber Students' Federation. A
scholarship is presented, criteria may
include
academic,
performance/portfolio,
essay
competition and references. Nelson
Hutchings accepts his award from
Georgian
Bay
Funeral
Service
with high academic standing and with
family roots in the Georgian Bay district.
Kathleen Kuehl accepts her awrd from
association member Adam Rogalsky.
Guaranteed Funeral Deposits offers a
scholarship annually to a second-year
student with good academic standing
who has demonstrated extra-curricular
leadership in their program. Danielle
Finch accepts her award from Tony Leal
H.S. Eckels & Company (Canada)
Limited presents to the student who, in
the first year, attained the highest
academic standing in Orientation to
Funeral Service. Andrea Mylly accepts
her award from Sheldon Marsh.
Finn Family presents to the graduate
who has completed the program with
proficiency while raising a family, as
Jessica Cerveny accepts her award from
Anthony Natolino.
Awards Night
24
25
birthannouncement
Scott and Krista Hillier
are proud to announce the healthy arrival
of their daughter,
The Lougheed family and staff present
to the student who attains the highest
academic standing in the Grief and
Bereavement for Funeral Services
course. Shannon Butcher accepts her
award from Jeffrey Shrigley.
Northeastern Ontario Funeral Service
Association Presented to the graduate
with the highest overall average of those
who interned with member firms from the
area. Jeffrey Shrigley accepts his award
from Ward Yorke.
OFSA presents to the student who has
demonstrated satisfactory achievement,
participation in school affairs, quality of
leadership and class spirit. David Geno
accepts his award from executive
Director of the OFSA, Kerri Douglas.
S.C.I. Canada Limited presents to the
graduate who is a mature student with
good academic standing and who has
made a positive impact to the program.
Elizabeth Nason accepts her award from
Frank Pinelli.
Scott Family presents to a student who
demonstrates care and concern for
fellow students by helping them in both
academic and personal endeavours.
Kamal Bhardwaj accepts his award from
Brad Scott
TCS Funeral Services presents to a firstyear student who has shown a keen
interest in the clinical component of the
program, as recommended by faculty to
the dean. Amanda Gadsby accepts her
awrd from David Retzer.
The Dodge Chemical Company
(Canada) presents to the graduate with
proficiency in Restorative Art as
Bryn Robertson accepts her award from
Aaron McDonald.
Humphrey Funeral Home A.W. Miles
Chapel presents to the most deserving
intern who shows professional promise
and academic proficiency. Scott
Lockwood accepts his award from Tony
Leal
Abigail
Kailee Hillier
Abigail was born August 17, 2012 at 4am. She arrived into this world
healthy and happy weighing 6lbs 2ozs. Abi is the sister to: Braeden
Hillier - 20, Cassidy Hillier - 17, Joshua Hillier - 15 Paige White - 16.
Thank you to all for your warm interest and congratulations.
Toronto & District Funeral Directors Inc.
presents to the graduate who has
attained the highest overall academic
standing. Kayleigh Peterson accepts her
awrd from association member Alex
Elder.
The Victoriaville Group presents to the
student in the first year who has shown
the
greatest
improvement,
as
Cyrise Hall accepts her awrd from Andy
MacIntyre.
WOFSA presents to the graduate who is
from the Western Ontario area and was
the most improved student from first to
second year. Melodie Janulis accepts
her award from association member
Alyson Squire.
Humber Students' Federation. A
scholarship is presented, criteria may
include
academic,
performance/portfolio,
essay
competition and references. Nelson
Hutchings accepts his award from
Georgian
Bay
Funeral
Service
with high academic standing and with
family roots in the Georgian Bay district.
Kathleen Kuehl accepts her awrd from
association member Adam Rogalsky.
Guaranteed Funeral Deposits offers a
scholarship annually to a second-year
student with good academic standing
who has demonstrated extra-curricular
leadership in their program. Danielle
Finch accepts her award from Tony Leal
H.S. Eckels & Company (Canada)
Limited presents to the student who, in
the first year, attained the highest
academic standing in Orientation to
Funeral Service. Andrea Mylly accepts
her award from Sheldon Marsh.
Finn Family presents to the graduate
who has completed the program with
proficiency while raising a family, as
Jessica Cerveny accepts her award from
Anthony Natolino.
Awards Night
24
25
staffappointment
Victoriaville Group
Announces New Sales Representatives
New Sales Representative
Sean Hay
On behalf of the Victoriaville Group, it gives me great pleasure to
announce the hiring of Sean Hay as our new sales representative in
Central and Southern Ontario.
Sean brings with him 13 yrs. experience in sales and developing
relationships within diverse environments including marketing and
advertising and most recently industrial sales. He enjoys learning new
industries and the challenges that come with a new role.
Sean, his wife Keya and their two children, Tristan and Lexia reside in
Whitby. Sean is excited about his new role and is looking forward to
both meeting and servicing the funeral directors throughout his
region.
The Victoriaville Group remains committed to differentiating its
product offering based on service, quality, and merchandising expertise
and this appointment reflects that objective.
Michel Raby
We are also pleased to announce Michel Raby as our new team
member of the Victoriaville Group. He is our newest sales representative
covering Gatineau, the Ottawa valley and Eastern Ontario.
Michel has a good knowledge of the region having covered the
same territory for the past 12 years as a Professional Medical Sales
Representative in the pharmaceutical industry. He knows very well
what it means to be a team member having played as a professional in
the Canadian Football League for 8 years after graduating from the
University of Ottawa.
Michel, his spouse Anne and their two children, Isabelle and
Catherine reside in the Ottawa valley. Michel is very excited about the
opportunity to service Funeral Homes located throughout his territory.
products offering based on service, quality, and merchandising
expertise and this appointment reflects that objective.
27
staffappointment
Victoriaville Group
Announces New Sales Representatives
Sean Hay
On behalf of the Victoriaville Group, it gives me great pleasure to
announce the hiring of Sean Hay as our new sales representative in
Central and Southern Ontario.
Sean brings with him 13 yrs. experience in sales and developing
relationships within diverse environments including marketing and
advertising and most recently industrial sales. He enjoys learning new
industries and the challenges that come with a new role.
Sean, his wife Keya and their two children, Tristan and Lexia reside in
Whitby. Sean is excited about his new role and is looking forward to
both meeting and servicing the funeral directors throughout his
region.
product offering based on service, quality, and merchandising expertise
and this appointment reflects that objective.
Michel Raby
We are also pleased to announce Michel Raby as our new team
member of the Victoriaville Group. He is our newest sales representative
covering Gatineau, the Ottawa valley and Eastern Ontario.
Michel has a good knowledge of the region having covered the
same territory for the past 12 years as a Professional Medical Sales
Representative in the pharmaceutical industry. He knows very well
what it means to be a team member having played as a professional in
the Canadian Football League for 8 years after graduating from the
University of Ottawa.
Michel, his spouse Anne and their two children, Isabelle and
Catherine reside in the Ottawa valley. Michel is very excited about the
opportunity to service Funeral Homes located throughout his territory.
products offering based on service, quality, and merchandising
expertise and this appointment reflects that objective.
27
canadianelected
canadianelected
SupplyASSOCIATION
ASSOCIATION
Alain
Dumont
Elected to CFSA’s Board of Directors
Rob Heppell
Elected to Academy of Professional Funeral Service Practice
Edward J. Fitzgerald, CFSP, Past President of the
installed by Past President Fitzgerald. Robin M. Heppell,
Academy of Professional Funeral Service Practice, recently
CFSP, of Victoria, British Columbia, Canada, and Valerie J.
installed the Officers and new Board members of the
Wages, CFSP, of Snellville, Georgia, also serve on the Board
Academy of Professional Funeral Service Practice at the
of Trustees. Diana Duksa Kurz, CFSP, of Newington,
annual CFSP Recognition Luncheon held on October 8,
Connecticut; Mark D. Musgrove, CFSP, of Eugene, Oregon;
2012, in Charlotte, North Carolina, in conjunction with the
and Kathleen M. Berry, CFSP, of Cleveland, Ohio, were also
National
recognized for their outstanding service and leadership of
elected to serve a three-year term on its Board
the Academy during their terms as Trustees and officers of
of Directors at the Association’s Fall Conference
the Academy.
& Trade Show on November 5-6, 2012, in
Rouzzo,
Indianapolis, Indiana, USA.
Publications,
Funeral
Directors
Association’s
annual
convention.
William P. “Bill” Joyner, CFSP, of Raleigh, North Carolina,
was installed as President. Along with Mr. Joyner, the
Incorporated in 1976, the Academy of Professional
following officers were also installed: Robert E. Parks, CFSP,
Funeral Service Practice is one of the oldest organizations
of Charleston, South Carolina, as Vice President, and John
providing a program for professional certification in the
T. McQueen, CFSP, of St. Petersburg, Florida, as
United States. With almost 2,200 members worldwide,
Secretary/Treasurer. Arvin W. Starrett, CFSP, of Paris, Texas,
1,500 of whom have achieved the designation of Certified
will serve as Immediate Past President.
Funeral Service Practitioner, the Academy offers a
The Casket & Funeral Supply Association
Malone (Immediate Past President), Mac
of America (CFSA) is pleased to announce
Machine & Metal Works, Connersville,
that Alain Dumont, president of Victoriaville
Indiana.
Funeral Supplies in Victoriaville, Quebec, was
Newly-elected Directors are: Alain
Dumont, Victoriaville Funeral Supplies, Inc.,
Victoriaville, Quebec, Canada; Peggy
“We’re pleased to welcome
Nomis
Inc.,
Youngstown, Ohio; and
to the CFSA Board a person
Betsy
with Alain Dumont’s vast
VerPlank Enterprises, Inc.,
knowledge, experience, and
Iron City, Tennessee. Each
director will serve a
VerPlank-Kerl,
The Academy membership elects new Board of
voluntary certification program for funeral service
commitment to our industry,”
Trustees members for a term of six years. Ruthann Brown
practitioners to accomplish educational, professional, and
said George A. Buckley, Jr., CFSA executive director. He
Disotell, CFSP, of Clinton, New Jersey; John W. Evans, CFSP,
community oriented goals in an organized fashion,
added,“As the third generation owner of his company,
They join Directors: Michael Beardsley, Thacker
of Norwalk, Ohio; and Donald B. O’Guinn, CFSP, of Clio,
recognizing funeral directors who raise and improve the
he brings a grassroots perspective of many of the
Casket Manufacturing; Christopher Boots, C.J. Boots
Michigan, were recently elected to the Board and was also
standards of funeral service.
critical issues ahead for the death care industry.”
Casket Co.; Gerald (Jerry) Burchett, IVC Industrial
threeyear term.
Alain is also the president of Regional Hospital’s
Coatings; Margaret (Peg) Deaton, Deaton-Kennedy;
Foundation in Victoriaville, and is also active in many
Michael Mims, Cherokee Casket Co.; and Joseph Strubel,
other charitable organizations in the community.
Connersville Paint. About the Casket & Funeral Supply
Association of America, Inc. (CFSA)
Complete Announcement from CFSA - The Casket &
Counterclockwise beginning at left bottom: President Bill Joyner, Valerie J. Wages, Immediate Past President Arvin Starrett,
John W. Evans, Robin M. Heppell, Ruthanne Brown Disotell, Vice President Robert E. Parks Absent: Secretary/Treasurer John
T. McQueen and Donald B. O’Guinn
28
Funeral Supply Association of America (CFSA) is pleased
CFSA is a professional association of funeral suppliers
to announce its 2012-13 Board of Directors and Officers.
that provide goods and services to death care
CFSA members elected Leonard (Len) Weber, Senior Vice
professionals. We promote communication and
President, Manufacturing & Logistics, Aurora Casket
fellowship within the industry, and offer resources that
Company, Aurora, Indiana, as President. Mr. Weber is the
enhance members' businesses so that the public may
63rd person elected to this office in the association's 99-
continue to receive the full benefit of memorialization.
year history.
Headquartered in Lake Bluff, Illinois, CFSA has nearly 200
Joining Mr. Weber as CFSA Officers are: Louis Tobia, Jr.
member firms throughout North America. For more
(Vice President), New England Casket Co., East Boston,
information, contact George A. Buckley, Jr., JD, CAE,
Mass.; Tina Houck (Treasurer), Schuylkill Haven Casket
Executive
Company, Schuylkill Haven, Pennsylvania; and John
[email protected].
Director,
at
847-295-6630
or
29
canadianelected
canadianelected
SupplyASSOCIATION
ASSOCIATION
Alain
Dumont
Elected to CFSA’s Board of Directors
Rob Heppell
Elected to Academy of Professional Funeral Service Practice
Edward J. Fitzgerald, CFSP, Past President of the
installed by Past President Fitzgerald. Robin M. Heppell,
Academy of Professional Funeral Service Practice, recently
CFSP, of Victoria, British Columbia, Canada, and Valerie J.
installed the Officers and new Board members of the
Wages, CFSP, of Snellville, Georgia, also serve on the Board
Academy of Professional Funeral Service Practice at the
of Trustees. Diana Duksa Kurz, CFSP, of Newington,
annual CFSP Recognition Luncheon held on October 8,
Connecticut; Mark D. Musgrove, CFSP, of Eugene, Oregon;
2012, in Charlotte, North Carolina, in conjunction with the
and Kathleen M. Berry, CFSP, of Cleveland, Ohio, were also
National
recognized for their outstanding service and leadership of
elected to serve a three-year term on its Board
the Academy during their terms as Trustees and officers of
of Directors at the Association’s Fall Conference
the Academy.
& Trade Show on November 5-6, 2012, in
Rouzzo,
Indianapolis, Indiana, USA.
Publications,
Funeral
Directors
Association’s
annual
convention.
William P. “Bill” Joyner, CFSP, of Raleigh, North Carolina,
was installed as President. Along with Mr. Joyner, the
Incorporated in 1976, the Academy of Professional
following officers were also installed: Robert E. Parks, CFSP,
Funeral Service Practice is one of the oldest organizations
of Charleston, South Carolina, as Vice President, and John
providing a program for professional certification in the
T. McQueen, CFSP, of St. Petersburg, Florida, as
United States. With almost 2,200 members worldwide,
Secretary/Treasurer. Arvin W. Starrett, CFSP, of Paris, Texas,
1,500 of whom have achieved the designation of Certified
will serve as Immediate Past President.
Funeral Service Practitioner, the Academy offers a
The Casket & Funeral Supply Association
Malone (Immediate Past President), Mac
of America (CFSA) is pleased to announce
Machine & Metal Works, Connersville,
that Alain Dumont, president of Victoriaville
Indiana.
Funeral Supplies in Victoriaville, Quebec, was
Newly-elected Directors are: Alain
Dumont, Victoriaville Funeral Supplies, Inc.,
Victoriaville, Quebec, Canada; Peggy
“We’re pleased to welcome
Nomis
Inc.,
Youngstown, Ohio; and
to the CFSA Board a person
Betsy
with Alain Dumont’s vast
VerPlank Enterprises, Inc.,
knowledge, experience, and
Iron City, Tennessee. Each
director will serve a
VerPlank-Kerl,
The Academy membership elects new Board of
voluntary certification program for funeral service
commitment to our industry,”
Trustees members for a term of six years. Ruthann Brown
practitioners to accomplish educational, professional, and
said George A. Buckley, Jr., CFSA executive director. He
Disotell, CFSP, of Clinton, New Jersey; John W. Evans, CFSP,
community oriented goals in an organized fashion,
added,“As the third generation owner of his company,
They join Directors: Michael Beardsley, Thacker
of Norwalk, Ohio; and Donald B. O’Guinn, CFSP, of Clio,
recognizing funeral directors who raise and improve the
he brings a grassroots perspective of many of the
Casket Manufacturing; Christopher Boots, C.J. Boots
Michigan, were recently elected to the Board and was also
standards of funeral service.
critical issues ahead for the death care industry.”
Casket Co.; Gerald (Jerry) Burchett, IVC Industrial
threeyear term.
Alain is also the president of Regional Hospital’s
Coatings; Margaret (Peg) Deaton, Deaton-Kennedy;
Foundation in Victoriaville, and is also active in many
Michael Mims, Cherokee Casket Co.; and Joseph Strubel,
other charitable organizations in the community.
Connersville Paint. About the Casket & Funeral Supply
Association of America, Inc. (CFSA)
Complete Announcement from CFSA - The Casket &
Counterclockwise beginning at left bottom: President Bill Joyner, Valerie J. Wages, Immediate Past President Arvin Starrett,
John W. Evans, Robin M. Heppell, Ruthanne Brown Disotell, Vice President Robert E. Parks Absent: Secretary/Treasurer John
T. McQueen and Donald B. O’Guinn
28
Funeral Supply Association of America (CFSA) is pleased
CFSA is a professional association of funeral suppliers
to announce its 2012-13 Board of Directors and Officers.
that provide goods and services to death care
CFSA members elected Leonard (Len) Weber, Senior Vice
professionals. We promote communication and
President, Manufacturing & Logistics, Aurora Casket
fellowship within the industry, and offer resources that
Company, Aurora, Indiana, as President. Mr. Weber is the
enhance members' businesses so that the public may
63rd person elected to this office in the association's 99-
continue to receive the full benefit of memorialization.
year history.
Headquartered in Lake Bluff, Illinois, CFSA has nearly 200
Joining Mr. Weber as CFSA Officers are: Louis Tobia, Jr.
member firms throughout North America. For more
(Vice President), New England Casket Co., East Boston,
information, contact George A. Buckley, Jr., JD, CAE,
Mass.; Tina Houck (Treasurer), Schuylkill Haven Casket
Executive
Company, Schuylkill Haven, Pennsylvania; and John
[email protected].
Director,
at
847-295-6630
or
29
funeraldirectorview
How to Grow and
Profit in a High
Cremation Market
Part III
by kentroduck
funeraldirectorview
In my 2 previous articles, I’ve
discussed, among other topics, what
same way, exactly as you’ve outlined.
there are many options we offer. May I take a moment to
You’ll need to begin with a staff meeting to explain to
firm and what they don’t want, how
your arrangers what you expect of them and provide
to successfully deal with consumer
them an example of an arrangement session exactly as
Experience has taught me that in a high cremation
myths and objections, effective
you want it conducted. The next step is to meet with each
area, families in general are adverse to the terms, “funeral,
cremation
urn
of them individually and have them take you through a
casket and service,” which they tend to associate with
presentation, how to design the
practice arrangement session to show you what they’ve
traditional burial.
“ideal cremation centre,” how to
learned. Your critique will help them improve the second
Offer them choices such as:
market your brand and become
session with you. Assuming you feel they’re on track, sit
•
A Celebration of Life (With Celebrant or Clergy)
recognized
“cremation
with them during their next actual arrangement
•
A Gathering of family and friends (informal
specialist,” and how to make no
conference with a cremation family. If at that point, you’re
minimal ceremony)
service
confident they’ve mastered it, check on them again in
•
about 3 months. If their presentation is still consistent they
refreshments)
In this article, I’ll provide a step by
should be fine. Should the arranger require more training
Or, if the choice is to include the Ceremony, at the
step formula for “Teaching Your Staff
before he or she meets with their next cremation family,
source of committal:
to Consistently Present all of the
see that they receive as much training as they require
•
Options to Cremation Families.”
before you leave them on their own.
friends present
For
container
as
the
“work
to
and
everyone’s
arrangers
to
effectively
present all of the available options
review those choices with you, so you can choose what
you’d be most comfortable with?”
A Reception in her memory (casual with
A graveside interment of her urn with family and
Training Points to Ensure Consistency in Presentation
•
1.
with a small family committal
Upon greeting the family at the funeral home, be
Entombment of his urn at the columbarium niche
they first have to “Buy into the
cordial and sincere. Introduce yourself, get each of their
•
mindset.” These families have not
names and take the time to make them feel comfortable.
garden
come to you to arrange a traditional
Spend the initial time talking with them about the
Once you’ve determined what their preference is, you’ll
funeral. They’re looking for an
deceased. How did he die? Had she lived in the
be able to proceed with service and merchandise choices
arranger who embraces cremation
community a long time or did she recently move here?
which are consistent with their wishes. Always point out to
who completely understands their
Where is she from originally? What was his profession? Did
your families that the funeral home includes being at the
needs
to
she belong to any clubs or organizations? How did he
place of committal to bring the urn, set-up chairs, provide
enthusiastically work with them
spend his leisure time? What type of hobbies did she
bottled water and offer a brief religious or secular
creatively, to structure a way to say
enjoy?
ceremony if they prefer. Since most families are not
and
is
prepared
A brief ceremony at the cemetery’s scattering
goodbye that truly reflects the
This discussion serves two purposes. It will show them
familiar with cemetery protocol and will not know exactly
lifestyle of the person who’s died. In
that you have a genuine interest and it will better prepare
what to do when they arrive, this offer gives them both
turn, this will give family and friends,
you to present service and merchandise options that will
comfort and peace of mind. It’s also perceived value and
the closure they require in a way
be meaningful to them.
solidifies the fact that funeral home involvement in all
that’s meaningful to them. You need
2.
Never assume that you know what they want nor
aspects of the cremation process is as necessary as it
to be perceived as the “cremation
should you assume that they know exactly what they
expert,” who will take charge to
want. Despite the fact that the preference for cremation is
ensure that whatever they choose is
growing rapidly in North America, most families see it as
view the deceased prior to cremation. This should be
provided efficiently, professionally
an alternative to earth burial, not as an opportunity for a
discussed at some point during the arrangements prior to
and to their complete satisfaction.
wider choice of ways to say goodbye. Remember that
the family selecting merchandise. Interestingly in areas
It’s critical to the success of your
when we educate our cremation families, they will make
where the rate of direct cremation is high, families are not
firm that each of your arrangers
better decisions. Since they can’t choose what you don’t
always aware that viewing is an option nor have they
understands and appreciates this
offer them, you have to take the lead.
considered it, perceiving it as more as an option included
philosophy. As owner or manager, it’s
your responsibility to teach each of
goodbye to your dad? When a family chooses cremation
cremation families want from your
advantage.”
30
them to work with your cremation families in exactly the
3.
would be for a traditional casket burial.
4.
Every family should be offered the opportunity to
Begin your presentation by asking a question
with a traditional burial. A helpful approach would be
such as “Have you decided as a family, how you’d like to say
something like, “a number of families like to have an
31
funeraldirectorview
How to Grow and
Profit in a High
Cremation Market
Part III
by kentroduck
funeraldirectorview
In my 2 previous articles, I’ve
discussed, among other topics, what
same way, exactly as you’ve outlined.
there are many options we offer. May I take a moment to
You’ll need to begin with a staff meeting to explain to
firm and what they don’t want, how
your arrangers what you expect of them and provide
to successfully deal with consumer
them an example of an arrangement session exactly as
Experience has taught me that in a high cremation
myths and objections, effective
you want it conducted. The next step is to meet with each
area, families in general are adverse to the terms, “funeral,
cremation
urn
of them individually and have them take you through a
casket and service,” which they tend to associate with
presentation, how to design the
practice arrangement session to show you what they’ve
traditional burial.
“ideal cremation centre,” how to
learned. Your critique will help them improve the second
Offer them choices such as:
market your brand and become
session with you. Assuming you feel they’re on track, sit
•
A Celebration of Life (With Celebrant or Clergy)
recognized
“cremation
with them during their next actual arrangement
•
A Gathering of family and friends (informal
specialist,” and how to make no
conference with a cremation family. If at that point, you’re
minimal ceremony)
service
confident they’ve mastered it, check on them again in
•
about 3 months. If their presentation is still consistent they
refreshments)
In this article, I’ll provide a step by
should be fine. Should the arranger require more training
Or, if the choice is to include the Ceremony, at the
step formula for “Teaching Your Staff
before he or she meets with their next cremation family,
source of committal:
to Consistently Present all of the
see that they receive as much training as they require
•
Options to Cremation Families.”
before you leave them on their own.
friends present
For
container
as
the
“work
to
and
everyone’s
arrangers
to
effectively
present all of the available options
review those choices with you, so you can choose what
you’d be most comfortable with?”
A Reception in her memory (casual with
A graveside interment of her urn with family and
Training Points to Ensure Consistency in Presentation
•
1.
with a small family committal
Upon greeting the family at the funeral home, be
Entombment of his urn at the columbarium niche
they first have to “Buy into the
cordial and sincere. Introduce yourself, get each of their
•
mindset.” These families have not
names and take the time to make them feel comfortable.
garden
come to you to arrange a traditional
Spend the initial time talking with them about the
Once you’ve determined what their preference is, you’ll
funeral. They’re looking for an
deceased. How did he die? Had she lived in the
be able to proceed with service and merchandise choices
arranger who embraces cremation
community a long time or did she recently move here?
which are consistent with their wishes. Always point out to
who completely understands their
Where is she from originally? What was his profession? Did
your families that the funeral home includes being at the
needs
to
she belong to any clubs or organizations? How did he
place of committal to bring the urn, set-up chairs, provide
enthusiastically work with them
spend his leisure time? What type of hobbies did she
bottled water and offer a brief religious or secular
creatively, to structure a way to say
enjoy?
ceremony if they prefer. Since most families are not
and
is
prepared
A brief ceremony at the cemetery’s scattering
goodbye that truly reflects the
This discussion serves two purposes. It will show them
familiar with cemetery protocol and will not know exactly
lifestyle of the person who’s died. In
that you have a genuine interest and it will better prepare
what to do when they arrive, this offer gives them both
turn, this will give family and friends,
you to present service and merchandise options that will
comfort and peace of mind. It’s also perceived value and
the closure they require in a way
be meaningful to them.
solidifies the fact that funeral home involvement in all
that’s meaningful to them. You need
2.
Never assume that you know what they want nor
aspects of the cremation process is as necessary as it
to be perceived as the “cremation
should you assume that they know exactly what they
expert,” who will take charge to
want. Despite the fact that the preference for cremation is
ensure that whatever they choose is
growing rapidly in North America, most families see it as
view the deceased prior to cremation. This should be
provided efficiently, professionally
an alternative to earth burial, not as an opportunity for a
discussed at some point during the arrangements prior to
and to their complete satisfaction.
wider choice of ways to say goodbye. Remember that
the family selecting merchandise. Interestingly in areas
It’s critical to the success of your
when we educate our cremation families, they will make
where the rate of direct cremation is high, families are not
firm that each of your arrangers
better decisions. Since they can’t choose what you don’t
always aware that viewing is an option nor have they
understands and appreciates this
offer them, you have to take the lead.
considered it, perceiving it as more as an option included
philosophy. As owner or manager, it’s
your responsibility to teach each of
goodbye to your dad? When a family chooses cremation
cremation families want from your
advantage.”
30
them to work with your cremation families in exactly the
3.
would be for a traditional casket burial.
4.
Every family should be offered the opportunity to
Begin your presentation by asking a question
with a traditional burial. A helpful approach would be
such as “Have you decided as a family, how you’d like to say
something like, “a number of families like to have an
31
funeraldirectorview
funeraldirectorview
opportunity to say goodbye for one last time, seeing the
Memorial Record Books
have it created for them by a professional video producer it
Kent Roduck is a licenced funeral director and
person dressed in their favorite clothing, looking at peace
Offer a selection of 10 or 12 with varying lifestyle
must be of the best technical quality and offer as much
owner/manager of Island Funeral Services Ltd., operators of
creatively as possible. For families to appreciate the true
Comox Valley Funeral Home Cremation and Reception
in their cremation container prior to us going to the
themes, limiting religious offerings to one or two.
crematorium. This viewing can be arranged for family and
To introduce the selection, you might present it this
impact a video presentation, show them the sample on the
Centre, Courtenay, B.C., Island Funeral Services, Campbell
friends, for family privately or just one or two people who
way.“The first thing guests look for when they arrive at the
“big screen” that you have installed in your chapel and
River, B.C. and Elk Falls Crematorium and Reception Centre,
may wish to have that final moment of closure.“We’ll likely
ceremony is the memorial book, so they can include their
reception area during the arrangement conference. Always
Campbell River, B.C.
be cremating Mr. Smith on Wednesday. Would you like to
name, perhaps a brief condolence to let the family know
offer them the option of having additional copies provided
Kent and his wife Rosemarie, a licenced funeral director
arrange a time to see him prior to that, and would
that they have attended. There is also a special portion at
for family members who wish to have their own copy of the
as well, built Comox Valley Funeral Home from the ground
sometime tomorrow be convenient?”
the front of the book for the family to complete to serve as
DVD.
up, as a totally new entity, in the fall of 1992. In 2000, they
In Part 1, I discussed how to establish a cremation
a permanent memorial or time capsule of the person’s
Receptions
expanded to Campbell River, establishing an arrangement,
selection room that works and how to provide an
life.” Some families feel that a book of this type is
A bright, functional reception area to serve refreshments,
pre-arrangement office in the downtown core. Three years
a p p e a l i n g
something they have provide themselves and will be
following ceremonies is no longer an option for your firm, it’s
later, in 2003, they built a new full service facility with
selection of urns
grateful that you have offered them such a wide choice.
a necessity! The room needs to be large, yet relaxing, and
crematorium, contemporary ‘chapel’, reception area, niche
Memorial Folders
comfortable and warm, much like someone’s home. The food
walls and scattering garden on the grounds of Campbell
Perhaps one of the most overlooked areas to provide
must be of good quality, tastefully presented and
River’s Elk Falls Cemetery. All were start-up operations and
family satisfaction is Memorial Folders to be handed out to
substantial. Your hostess or host must be personable and
have grown in both volume and revenue each year.
guests as they sign the Memorial Record Book.
serve in an efficient and professional way. Most firms charge
The area of British Columbia they serve has a 90%
Ensure that your firm provides a wide choice of covers,
a fee for the use of the room, a fee for the hostess or host and
cremation rate, arguably the highest in North America.
Books,
again with various lifestyle and design themes, with
whichever menu items the family chooses. When the
Their innovative service approaches, high community
Memorial Folders,
religious choices at a minimum if at all. Many suppliers
arranger presents this option, he or she should point out to
profile, and creative marketing to cremation families have
Video
offer Memorial Folders to match the cover of the Memorial
the family, that refreshments can be provided by your firm
been extremely successful. Their firms have won many
Spend as much time as
necessary with the family
and
related
c r e m a t i o n
products.
to determine what
Next, we’ll look
at why Memorial
photos they’d like
included on the folder,
what poems, scripture or
personal references
Record
Tributes,
Receptions
and
Record Book and many families appreciate the
following any ceremony, including Funeral Services,
community awards, been featured in national trade
F
a
l
opportunity to match them to establish a theme, which
Memorial Services, Informal Gathers, Viewings, Prayers at a
magazines and are recognized nationally as innovators.
Arrangements are
can also be tied into many aspects of memorialization,
funeral home, Graveside Interments, Urn Entombments or
key profit sources
such as a video, display tables or cemetery markers.
Burials.
l
o
r
as president from 2005 to 2007. He believes in community
determine what photos they’d like included on the folder,
Most families will choose some type of floral arrangement
education and has designed and presented countless
Historically, many
what poems, scripture or personal references they’d like
for their ceremony. Your firm should offer them the
seminars on death and dying, estate planning, pre-need
firms
have
included to accurately reflect the life story of the
convenience of looking after that, since many families find it
and green burial. Kent has also written published articles on
considered these
deceased. Always ask them as well if they would like you to
both confusing and time consuming. Simply show them
advertising and marketing for Funeral Trade magazines. An
ancillary
items
set a few aside prior to the ceremony for them to send to
some visual samples of the types or creative floral displays
International Speaker, he has been featured at both the
or
relatives or friends who could not attend. Few people
that can be provided, particularly those that can be designed
2011 and 2012 ICCFA annual convention, the 2001 OGR Fall
included
think of that at the time and they’ll thank you for
to complement a theme or lifestyle choice the family has
Forum and the 2012 FSAC annual conference.
them as part of their professional service fee. This is no
suggesting it. Remind them that it’s not simply a folder-it’s
made during your arrangement process. Train your staff to
He believes that although a number of firms in both
longer an option, as cremation services for the most part
a “keepsake”. A good quality in-house photo copying
offer suggestions such as, “Did she have a favourite type of
Canada and the U.S. are coming to terms with the
can often generate less revenue than a traditional service.
system driven by a versatile computer graphics source can
flower or favourite colour?” Would a bright, seasonal
increasing cremation rate, most are finding the transition
What’s more significant however, is that in the cremation
provide your families with unlimited options.
arrangement with a masculine touch be appropriate for your
from traditional services to serving more cremation
accurately reflect the life
story of the deceased.
Spend as much time as necessary with the family to
m a r k e t s .
Service Association of British Columbia for 11 years, acting
Flowers
they’d like included to
in high cremation
Kent served on the Board of Directors of the Funeral
“giveaways”
simply
consumers mind, these options are far more significant
Video Tributes
dad? The majority of families have difficulty making
families, a number of whom want minimal service, very
and desirable than the cremation container, and often the
It’s essential to show families a sample of what your
decisions on floral arrangements and your counsel can make
difficult. In addition to his work as a resource speaker, in
urn. However, we have proven by presenting all the
firm can create as both a focal point for their ceremony
this part of the process much less difficult for them.
2011, he established his personal consulting firm,
options properly, even a direct cremation can yield as
and a photographic life history with special music. Few will
In the next issue Part 4 will discuss how a well-run firm in a
“Profitable Cremation Solutions,” to provide both Training
much or more as a complete memorial service while
not take advantage of this tribute once you shown them
high cremation market can become more profitable by
Seminars and on site consulting to help firms “Grow and
providing maximum satisfaction and appreciation from
what to expect. Whether you produce it in-house with one
establishing and maintaining proven systems of internal
Profit in a High Cremation Market.” He can be contacted at
the family you’re serving.
of the many software programs available or whether you
operation.
1-877-281-3366 or [email protected]
32
33
funeraldirectorview
funeraldirectorview
opportunity to say goodbye for one last time, seeing the
Memorial Record Books
have it created for them by a professional video producer it
Kent Roduck is a licenced funeral director and
person dressed in their favorite clothing, looking at peace
Offer a selection of 10 or 12 with varying lifestyle
must be of the best technical quality and offer as much
owner/manager of Island Funeral Services Ltd., operators of
creatively as possible. For families to appreciate the true
Comox Valley Funeral Home Cremation and Reception
in their cremation container prior to us going to the
themes, limiting religious offerings to one or two.
crematorium. This viewing can be arranged for family and
To introduce the selection, you might present it this
impact a video presentation, show them the sample on the
Centre, Courtenay, B.C., Island Funeral Services, Campbell
friends, for family privately or just one or two people who
way.“The first thing guests look for when they arrive at the
“big screen” that you have installed in your chapel and
River, B.C. and Elk Falls Crematorium and Reception Centre,
may wish to have that final moment of closure.“We’ll likely
ceremony is the memorial book, so they can include their
reception area during the arrangement conference. Always
Campbell River, B.C.
be cremating Mr. Smith on Wednesday. Would you like to
name, perhaps a brief condolence to let the family know
offer them the option of having additional copies provided
Kent and his wife Rosemarie, a licenced funeral director
arrange a time to see him prior to that, and would
that they have attended. There is also a special portion at
for family members who wish to have their own copy of the
as well, built Comox Valley Funeral Home from the ground
sometime tomorrow be convenient?”
the front of the book for the family to complete to serve as
DVD.
up, as a totally new entity, in the fall of 1992. In 2000, they
In Part 1, I discussed how to establish a cremation
a permanent memorial or time capsule of the person’s
Receptions
expanded to Campbell River, establishing an arrangement,
selection room that works and how to provide an
life.” Some families feel that a book of this type is
A bright, functional reception area to serve refreshments,
pre-arrangement office in the downtown core. Three years
a p p e a l i n g
something they have provide themselves and will be
following ceremonies is no longer an option for your firm, it’s
later, in 2003, they built a new full service facility with
selection of urns
grateful that you have offered them such a wide choice.
a necessity! The room needs to be large, yet relaxing, and
crematorium, contemporary ‘chapel’, reception area, niche
Memorial Folders
comfortable and warm, much like someone’s home. The food
walls and scattering garden on the grounds of Campbell
Perhaps one of the most overlooked areas to provide
must be of good quality, tastefully presented and
River’s Elk Falls Cemetery. All were start-up operations and
family satisfaction is Memorial Folders to be handed out to
substantial. Your hostess or host must be personable and
have grown in both volume and revenue each year.
guests as they sign the Memorial Record Book.
serve in an efficient and professional way. Most firms charge
The area of British Columbia they serve has a 90%
Ensure that your firm provides a wide choice of covers,
a fee for the use of the room, a fee for the hostess or host and
cremation rate, arguably the highest in North America.
Books,
again with various lifestyle and design themes, with
whichever menu items the family chooses. When the
Their innovative service approaches, high community
Memorial Folders,
religious choices at a minimum if at all. Many suppliers
arranger presents this option, he or she should point out to
profile, and creative marketing to cremation families have
Video
offer Memorial Folders to match the cover of the Memorial
the family, that refreshments can be provided by your firm
been extremely successful. Their firms have won many
Spend as much time as
necessary with the family
and
related
c r e m a t i o n
products.
to determine what
Next, we’ll look
at why Memorial
photos they’d like
included on the folder,
what poems, scripture or
personal references
Record
Tributes,
Receptions
and
Record Book and many families appreciate the
following any ceremony, including Funeral Services,
community awards, been featured in national trade
F
a
l
opportunity to match them to establish a theme, which
Memorial Services, Informal Gathers, Viewings, Prayers at a
magazines and are recognized nationally as innovators.
Arrangements are
can also be tied into many aspects of memorialization,
funeral home, Graveside Interments, Urn Entombments or
key profit sources
such as a video, display tables or cemetery markers.
Burials.
l
o
r
as president from 2005 to 2007. He believes in community
determine what photos they’d like included on the folder,
Most families will choose some type of floral arrangement
education and has designed and presented countless
Historically, many
what poems, scripture or personal references they’d like
for their ceremony. Your firm should offer them the
seminars on death and dying, estate planning, pre-need
firms
have
included to accurately reflect the life story of the
convenience of looking after that, since many families find it
and green burial. Kent has also written published articles on
considered these
deceased. Always ask them as well if they would like you to
both confusing and time consuming. Simply show them
advertising and marketing for Funeral Trade magazines. An
ancillary
items
set a few aside prior to the ceremony for them to send to
some visual samples of the types or creative floral displays
International Speaker, he has been featured at both the
or
relatives or friends who could not attend. Few people
that can be provided, particularly those that can be designed
2011 and 2012 ICCFA annual convention, the 2001 OGR Fall
included
think of that at the time and they’ll thank you for
to complement a theme or lifestyle choice the family has
Forum and the 2012 FSAC annual conference.
them as part of their professional service fee. This is no
suggesting it. Remind them that it’s not simply a folder-it’s
made during your arrangement process. Train your staff to
He believes that although a number of firms in both
longer an option, as cremation services for the most part
a “keepsake”. A good quality in-house photo copying
offer suggestions such as, “Did she have a favourite type of
Canada and the U.S. are coming to terms with the
can often generate less revenue than a traditional service.
system driven by a versatile computer graphics source can
flower or favourite colour?” Would a bright, seasonal
increasing cremation rate, most are finding the transition
What’s more significant however, is that in the cremation
provide your families with unlimited options.
arrangement with a masculine touch be appropriate for your
from traditional services to serving more cremation
accurately reflect the life
story of the deceased.
Spend as much time as necessary with the family to
m a r k e t s .
Service Association of British Columbia for 11 years, acting
Flowers
they’d like included to
in high cremation
Kent served on the Board of Directors of the Funeral
“giveaways”
simply
consumers mind, these options are far more significant
Video Tributes
dad? The majority of families have difficulty making
families, a number of whom want minimal service, very
and desirable than the cremation container, and often the
It’s essential to show families a sample of what your
decisions on floral arrangements and your counsel can make
difficult. In addition to his work as a resource speaker, in
urn. However, we have proven by presenting all the
firm can create as both a focal point for their ceremony
this part of the process much less difficult for them.
2011, he established his personal consulting firm,
options properly, even a direct cremation can yield as
and a photographic life history with special music. Few will
In the next issue Part 4 will discuss how a well-run firm in a
“Profitable Cremation Solutions,” to provide both Training
much or more as a complete memorial service while
not take advantage of this tribute once you shown them
high cremation market can become more profitable by
Seminars and on site consulting to help firms “Grow and
providing maximum satisfaction and appreciation from
what to expect. Whether you produce it in-house with one
establishing and maintaining proven systems of internal
Profit in a High Cremation Market.” He can be contacted at
the family you’re serving.
of the many software programs available or whether you
operation.
1-877-281-3366 or [email protected]
32
33
calendardates
April 2013
September 2013
FUNERAL SERVICE ASSOCIATION OF BC
CORPORATION DES THANATOLOGUES DE
DATE - April, 2013
QUEBEC
EVENT - FSABC Convention, Trade Show & AGM
DATE - September 9-11, 2013
LOCATION - TBA
EVENT - Annual Convention, Tradeshow & AGM
LOCATION - Hôtel et centre des congrès Delta de
ALBERTA FUNERAL SERVICE ASSOCIATION
Trois-Rivières
DATE - April 26-27, 2013
ATLANTIC PROVINCES FUNERAL DIRECTORS
EVENT - AFSA Convention, Trade Show & AGM
DATE - September 19-22, 2013
LOCATION - Sheraton, Red Deer, Alberta
EVENT - Annual Convention
LOCATION - Nova Scotia
ONTARIO FUNERAL SERVICE ASSOCIATION
June 2013
DATE - September 23 - 26, 2013
EVENT - Annual Convention
FUNERAL SERVICE ASSOCIATION OF CANADA
LOCATION - Blue Mountain Resort, Collingwood,
DATE - June 3-6, 2013
Ontario
EVENT - FSAC Convention, Trade Show & AGM
June 2014
LOCATION - London, Ontario
ONTARIO FUNERAL SERVICE ASSOCIATION
FUNERAL SERVICE ASSOCIATION OF CANADA
DATE - June 6, 2013
DATE - June 2014
EVENT - OFSA mid-year meeting
EVENT - FSAC Convention, Trade Show & AGM
LOCATION - London, Ontario
LOCATION - St. John’s, Newfoundland
A complete stock of cremation urns available for the convenience of our Funeral Director clients.
St. James Cemetery and Crematorium
635 Parliament Street Toronto, Ontario
Tel: (416) 964-9194 Fax: (416) 964-3279
B
34
r
o
c
h
u
r
e
A
v
a
i
l
a
b
l
e
O
n
R
e
q
u
e
s
t
LOCAL 416.462.0000
TOLL FREE 1.800.263.3012
EMAIL [email protected]
TCS LAUNCHES CREMATION CAMPAIGN
Immediate Cremation Service
(exclusive to the profession)
One Person Removal:
Delivery to Crematorium:
Administrative Fees:
Cardboard Cremation Container:
$140.00
$140.00
$100.00
$100.00
Total:
$480.00
Disbursements are based on current costs
Cremation Fee*:
Coroner's Cremation Certificate:
Municipal Death Registration:
$520.00
$75.00
$50.00
Total:
$645.00
GRAND TOTAL:
$1,125.00
(plus HST)
Delivery of cremated remains is available at cost to you based on shipping charges.
Additional charge of $65.00 for a two person removal
* Cremation rate is based on use of our selected crematorium.
Should you wish a crematorium of your choice, applicable mileage
and cremation charges may apply.
“Let our professional staff ensure a seamless disposition for your families”
New Lincoln MKT Coach
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Experience our
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1.888.291.7444
We serve you well so you can serve your families well
We serve you well so you can serve your families well
- it’s Howard Distributors’ winning formula.
HOWARD DISTRIBUTORS
[email protected]
www.funeralcars.ca

November • December 2012 Issue

Transcription

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