HIGHEST REVENUE

Transcription

HIGHEST REVENUE

®
MEDIA KIT
B
E S T
R E P R E S E N TAT I O N
I
N
T
H
E
INDUSTRY
REACH
THE MOST
ACTIVE
BUYERS
HIGHEST
REVENUE
P E R S Q UA R E F O OT
Executive Summary
• Results-driven • Customer-oriented
• Experienced Management • Business Integrity
“Dedicated to being The Best Computer Store in the World”
Our Company
• A sales and service retailer dedicated to the computer category since 1979
• HQ in Columbus, Ohio, 25 regional brick’n’mortar locations in 19
major markets – we’re continuing to grow and remodel our existing stores
• Industry-experienced, long-tenured and highly-qualified management
and product merchandising teams
Our Business
• Carefully managed for continual growth, profitability and stable financials
• Highest computer sales productivity per store in the industry
• Operating plan based on investments for sales, relentless cost control
and customer centricity
Our Stores
• A well-staffed, unique shopping environment of broad yet deep product
assortments and in-store service and support
• Best practices employed for retail presentations, product placement and
positive customer shopping experiences
Our Staff
• A low-turnover, well-trained sales force that delivers higher units and ASPs
• Measured on knowledge, sales, needs-based selling approach and
customer satisfaction
• We are passionate about customer service and developing long-term
customer relationships
Our Customers
• Tech-savvy, technology early adopters and influencers
• Consumer and small/medium businesses
• Upscale demographics – highly-educated, high-income and in
professional/technical/managerial occupations
Our Approach to Market
• Database marketing with full transactional history allowing us a
personal relationship with our customers
• Multiple opportunities in direct marketing, eMail, digital, in-store, and
triggered marketing
• Close management of stores as local, individual business units
Our Partnership
• A business model that stands alone in sales productivity and
product representation
• Designed-in front and back-end efficiencies for our Vendor partners
• Proven opportunities for meaningful presentation and promotion of
your products
Micro Center Confidential. ©2014, Micro Electronics, Inc. All rights reserved. Micro Center, PowerSpec and WinBook are registered trademarks of Micro Electronics, Inc. All other trademarks are property of their respective owners.
2
Tangible Benefits of Partnering
• Return on Investment • Predictability and efficiency
• Driving results and growth
Stores in Major Markets Coast to Coast
Coverage that’s nationwide, but local
• Huge market share from 25 stores in 19 major markets, which covers 40% of the U.S. within a 25 mile radius
• Free walk-in technical support, Knowledge Bar and a 35-year history of in-store Service/Repair
• Continually-trained, specialized, knowledgeable associates measured on sales and customer care
A well-executed sales plan based on knowledge
• On-floor Sales Management for cross-selling, upselling, and repeat business
• Well-communicated, measured, and audited in-store promotional programs
• Low product return rates from needs-based selling and follow-up support
Retail expertise driving millions of impressions
• Highest revenue/sq. ft. of any large-format, multi-unit retailer
• Stores merchandised to facilitate closing sales in all product categories
• A showcase and a test-bed for new, unique and mainstream technologies
Your low-cost access to the industry’s best customers
• Centralized Distribution, Marketing, Purchasing and RTV functions
• By SKU, by Store forecasting/product selection based on detailed research
• Targeted, efficient advertising and in-store conversions to leverage investment
• Customized marketing, research and testing programs at your disposal
• Experienced and available Buyers with purchasing, planning and financial support
3
Your Best Representation in the Industry
• Higher ASPs • Effective product presentations
• More impressions, sales and partner ROI
BYOPC /
Computer
Parts
Networking
DIY Tech & Hobbies
Digital Imaging
HDTVs
Apple
Desktops
Printers
Tablets
Gaming
Notebooks
Software
Knowledge Bar
Knowledge Theater
Front End
Accessories / Supplies
Books
A one-on-one shopping experience
designed to stimulate and close
sales and satisfy huge numbers
of active, tech-savvy customers
The Micro Center Selling Engine
An immersive buying experience that’s organized for needs-based selling
• Logical product positioning and adjacencies, extensive signage, and
high-exposure branding opportunities
• Traffic patterns that both distribute browsers throughout the store and
generate impulse buying
• Knowledge Bar is staffed to provide expert recommendations and
designed to reduce product returns
• Plus, our Knowledge Theater, In-store Clinics, InfoStation kiosks and more
A long-tenured, well-trained sales force that delivers higher units and ASPs
• Mandatory training hours and courses monthly on product knowledge
and selling skills internally and via vendors and 3rd parties
• Measured and commissioned on solution sales, cross-sell/up-sell and
customer satisfaction metrics
• Active, on-floor sales managers insuring consistent merchandising,
customer engagement and closing the sale
A passion for Customer Service that drives sales and customer
long-term value
• Hundreds of thousands of customer satisfaction surveys sent every month
• In-store technical support, service/repair and customer services that
keeps customers happy and keeps products sold
• We monitor customer satisfaction by store and associate
High-value, low stress. Our Knowledge Bar offers free
walk-in, personalized support and a bevy of services.
Associates hired and retained based on their ability to
solve problems and their passion for technology.
Since 2005, Micro Center has
received Consumer Reports top
ratings for knowledgeable
associates, superior product
selection and walk-in experience.
4
Reach your Product’s Most Engaged Buyers
• More repeat sales and long term value • Most targeted advertising investment
• More product and brand referrals
The Micro Center Marketing Advantage
Since 1979, Micro Center has focused on the needs of dedicated computer product users– the most active buyers of technology.
Micro Center puts our Partners’ products and brand messaging in front of among others, a huge number of computer enthusiasts,
computer professionals, early adopters, do-it-your-selfers and entrepreneurs; those who influence the purchasing decisions of the
entire market.
With your advertising, program and in-store investments, you can reach the largest group of
identified technology customers ever assembled.
Target Customer Profile
• Highly-educated, upscale, primarily male, in professional/
technical/managerial occupations, aged 25 – 55, specific
technology interests and avid computer users
98% OF MICRO CENTER CUSTOMERS
USE COMPUTERS HEAVILY
Heavy user, but not very
interested in the technology
Involved in IT/computer
service and support
New to computing, or not
particularly involved
Avid user at home or work/
stays current with technology
Source: 10.14 Micro Center internal survey of 100,000 customers
Hobbyist/Computer
Enthusiast/Gamer
We know who they are and what they buy
• Experts in CRM with a world-class customer database for
one-to-one marketing with over 20-years purchase history
• Records have full demographics, response modeling and
20 years of purchase data
• Represents incremental customers to our partners and
limits disruptions in market
5
Our Customer – Upscale, professional and knowledgeable
• Higher and more frequent spending • Fewer product returns
• Demands working with knowledgeable Associates • Actively refers others
OVER 90% OF MICRO CENTER CUSTOMERS HAVE
ATTENDED COLLEGE OR ARE CURRENTLY ENROLLED
OVER 60% OF MICRO CENTER CUSTOMERS ARE
YOUNGER THAN 45
Graduate Degree
2 or 4 year College Degree
Source: Google Analytics
for MicroCenter.com for
12/3/13 - 12/2/14
Some College or Currently in College
No College or Not Yet in College
Micro Center has rapidly expanded its share of 18-34 year olds.
Source: Micro Center internal survey 2014
According to Quantcast (2014), Micro Center has higher representation of college/post-college graduates and incomes of over $100,000
than customers of all major computer retailers, office-supply stores, online-only stores, discounters and consumer electronics stores.
PERCENTAGE OF CUSTOMERS WITH INCOME OVER $100,000
Micro Center Core Customers
MICRO CENTER: 91% OF CUSTOMERS
WORK IN PROFESSIONAL,
TECHNICAL, MANAGERIAL AND
SALES MANAGEMENT CAREERS
Engineering/technical
Adminstrator/manager
Sales/marketing/retail
customer service
Professor/teacher/
school administrator
Office/clerical
Full-time student
Professional
(attorney, doctor, etc.)
Micro Center reaches a professional/technical
audience who are avid technology buyers.
Source: Micro Center internal survey 2014
Source: Experian Hitwise, 2014
6
Reach Businesses Who Shop at Retail
• Active repeat buyers • Heavy reliance on brands and services
• Significantly higher ASPs • Incremental to vendors’ direct accounts
Overall, 35% of our Customers are Businesses
• Small and medium-sized business technology buyers
• Entrepreneurships and SOHO buyers
• Professionals and managers in corporations
Businesses are high-value customers
•
•
•
•
Higher spending and more frequent transactions
More likely to buy from a single reliable source
More likely to prefer branded solutions and recommendations
More responsive to one-stop shopping and technical expertise
We sell and support commercial/business products.
SALES GROWTH FOR BUSINESS
CUSTOMERS 2008 - 2014
MICRO CENTER BUSINESS
BREAKDOWN BY EMPLOYEE SIZE
MICRO CENTER BUSINESS CUSTOMERS BY SIC
7
Direct Mail
Direct Mail: Popular Because It Works
• Targetable and Scalable • High response
• Effective – readership, retention and pass-along
Billions
Direct Mail Continues to Dominate Data-Driven Ad Spending
Compiled by Winterberry
Group in Direct Marketing
News, Feb 2014
As advertisers have demanded a higher return on investment for their advertising
dollars, U.S. direct mail advertising expenditures continue to exceed expenditures
for all other forms of advertising.
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Broadsheet: A unique, high-return investment
• Quick to market • Current and comprehensive
• Proven results • High customer retention
Micro Center Broadsheet –
The entry-point for Vendor-Partner participation in our advertising programs
• A Standout, Large format, 12 x 21 inch, 24-page, bi-weekly print publication with the browsability of a catalog and the immediacy
of a web page.
• The foundation of our advertising that drives foot traffic
• Used for direct mail, bag stuffers, in-store distribution and online as an E-Catalog
B0714A_2
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“Average response rates for direct mail have
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Ask your Merchandise Manager for details.
When you’re done with this flyer, why not share the deals? Tell your friends,
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6/19/2014 2:32:51 PM
10
Broadsheet: A unique, high-return investment
Your most effective way to reach
core customers and benefit from
high store traffic
In 2014, non-targeted
print advertising
continues to decline
in advertiser spending,
reach, and effectiveness.
•More targetable and repeatable than
media with anonymous recipients –
digital, broadcast, social or newspaper
• More scalable with less waste than other
broad-reach media such as newspaper
• More relevance and currency than other
catalogs or print with long lead times
• More comprehensive (product impressions)
than other “push” advertising media
• Higher retention than broadcast or
digital media
• More event-driven for rollouts, limited-time
sales, announcements requiring high
impressions for a short duration
• Higher response and higher spend per
recipient resulting in higher ROI
• More up-sell/cross-sell opportunities
than any other media
Plus, even more effective when used in
conjunction with other media in a
multi-media or omni-channel campaign!
Our broadsheet is a specialty publication, highly-targeted to the most
active and tech-savvy customers in local markets with monthly
circulations rivaling;
- The national circulations of the top general consumer magazines
- The targeted portion of local newspaper circulations
Top 25 U.S. Consumer Magazines by Paid & Verified Circulation
1
AARP THE MAGAZINE
22,837,736
10
WOMAN'S DAY
3,288,335
18
O, THE OPRAH MAGAZINE
2,385,199
2
AARP BULLETIN
22,183,316
11
TIME
3,286,467
19
GLAMOUR
2,318,521
3
BETTER HOMES AND GARDENS
7,639,661
12
LADIES' HOME JOURNAL
3,226,731
20
REDBOOK
2,221,393
4
GAME INFORMER MAGAZINE
7,099,452
13
SPORTS ILLUSTRATED
3,043,698
21
AMERICAN RIFLEMAN
2,163,349
5
GOOD HOUSEKEEPING
4,315,330
14
COSMOPOLITAN
3,019,778
22
ESPN THE MAGAZINE
2,144,967
6
FAMILY CIRCLE
4,015,728
15
PREVENTION
2,826,547
23
FAMILYFUN MAGAZINE
2,133,171
7
NATIONAL GEOGRAPHIC
3,572,348
16
SOUTHERN LIVING
2,804,454
24
AMERICAN LEGION MAGAZINE
2,129,891
8
PEOPLE
3,510,533
17
TASTE OF HOME
2,501,098
25
PARENTS
2,125,414
9
READER'S DIGEST
3,393,573
11
E-Catalogs – print meets high traffic online
• Easy to shop • All products linked to current website content
• Great customer acceptance and usage
E-Catalog
Micro Center reproduces all 24 Broadsheet
issues in an easy-to-browse electronic format
on microcenter.com at no extra charge to
participating broadsheet partners. Another
reason to advertise in the Broadsheet.
Prominent links to the catalog from all website
pages and emails insure consistently high traffic
and readership.
• 76% of surveyed customers have browsed
our E-Catalogs
• 41% report they use the E-Catalog one or more
times per month.
• Average pages viewed per visit is 18.1!
Semi-Monthly E-Catalogs
Micro Center creates 24 online broadsheet editions per year
at no extra charge for participating broadsheet partners.
These E-Catalogs are easy to browse, is keyword searchable and
all products are linked to product pages on microcenter.com for
full descriptions and specs.
Availability
• Broadsheet partners
• Duration: Same as broadsheet
• Investment: FREE
NEW! Seasonal and
Custom Supplements
During key selling times, existing E-Catalogs can be
supplemented with additional ad space for more content;
expanded ads, additional products, product launches or other
customized presentations. Take advantage of high readership
during the best selling seasons, or when your category is booming or when you have a big story to tell.
Ask your Merchandise Manager for
upcoming opportunities.
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• Customizable content and targeting • Ideal for special/ couponed offers
• Scalable to most any audience size or geography
With coupon on inside.
Limit one.
Brooklyn
Queens
5 Blocks North of Costco off BQE, Exit 23
Subway: Take D, N or R trains to 36th St. Station
1/2 Mile South of Queens College from LIE
OR Parson Blvd. North of GC Parkway
Custom Postcards and Mailers
850 3rd Ave. (at 31st. St.)
microcenter.com
Brooklyn, NY 11232
7143 Kissena Blvd.
Flushing, NY 11367
Hundreds of FREE Parking Spaces
Get in front of Micro Center’s best responders with
a proven direct-to-mailbox advertising vehicle.
Check out our store and get a
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Micro Center’s targeted postcard/custom mailer
program is ideal for:
• Reaching recent specific product buyers to drive
add-on sales
• Product introductions, announcements and special offers
• Testing multiple messages, different price points,
or coupons
• Getting in touch with a brand loyal targeted audience to
maintain or take market share
97
With coupon
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Limit one.
Complete with Office 365!*
Queens
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Cover
Standard 3-Panel Postcard - Folds to 5.8” x 8.25”
Unfolded Outside
Coupon or
Branding
Teaser
Ad Space
Offer
Ad Space
Unfolded Inside
Ad Space
Key Benefits
• Cost effective based
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• Highly scalable audience
• Space for substantial
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• Short production times and
precise in-home dates
• Directly measurable results
if coupon is included
• Customizable messaging
and layout to tie into other
branding advertising
being run.
Availability and
Space Limitations
• Select partners only
• Exclusive responsive
offers by category
• Minimum 10,000 pieces
Ask your Merchandise
Manager for details.
Coupon or
Ad Space
13
In-Store
Bag Inserts Bring Customers Back To You
• Cost effective and hits every shopper
• High impressions, high action • High retention and pass-along
“Your best customer is the one who just spent money with you. Give them a reason to spend more.”
– Direct Marketing Wisdom
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3000s-4616
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19.5"
• Intel®Celeron®Dual-CoreN2830
• 4GBDDR3LMemory
• Windows®8.1
7999
5699
Core™i5-4460
• 8GBMemory•1TBHardDrive
47999
HP Pro 3500
• Windows®8.1
29999
antsavings&$20mfr.
inrebate.Reg.$119.99
17999
Inspiron 3000-5847
•Intel®Core™i3-4340
• 4GBDDR3Memory
B
243
861005
242594
303
nrebate.Reg.$199.99
59999
44999
6999
11999
0RPM
3.5"
Drive
1652
• 8GBDDR3Memory
• (2)1TBHardDrivesRAID1
• 4GBDDR3Memory
8999
13999
25999
7299
GB
99
162 109
GB
99
253 209
066746
B680
Inspiron 3000-3384
Reg.
59999
For Business
410126
board, processor,
e for details.
861021
Reg.$649.99
OptiPlex 3020
HP Prodesk 400 G1
VES
D
57999
Limited supplies
239103
HoRBEATTHELoWEST
GB
54999
041640
045005
11999
054
• 4th Gen Intel® Core™i3-4150
17999
Boxed
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Inspiron 3000-4923
• AMDPhenom™II
• 4GBDDR3Memory•250GBHD
ehold/In-storeonly.
577
238709
242644
99
109
79999
49999
HP DC6005
Refurbished
Black Edition
GB
Core™i7-4790
• NVIDIA® GeForce®GT720Graphics
• Windows ®7HomePremium
WINDOWS7PROFESSIONAL
oxed
Reg.$579.99
292383
49999
239251
Aspire E5-571
Aspire E5-571-509R
R
99
242495
89 637926
Inspiron 11 Convertible
onvertible
XPS 11 11.6" 2-in-1
Convertible Ultrabook
Carbon Fiber
• 4th Gen Intel® Core™i5-4210Y
• 11.6"QHDLEDTouchDisplay
• 4GBDDR3LMemory
• 128GBSolidStateDrive
• Windows ®8.1
TOUCH
SCREEN
23.6"
24"
27"
24"
IPS
sales tax paid by customer.
284349
439703
9999
TOUCH
SCREEN
22" Class LED Display
11999
130963
12999
699694
24" LED Display
14999
757179
24" LED Display
19999
013136
27" IPS LED Display
22999
179119
083774
16GB Flash | 1GB DDR3 Memory
053884
13999
$
Only
410621
410670
15.6"
TOUCH
SCREEN
49999
279174
Inspiron
15-5547
19999
$
Only
410605
Easily Switch Between Peripherals with a Full-sized USB 3.0 port
Powered by the New Intel® BayTrail-T, Quad-Core Processors
Expandable Storage via MicroSD Card Slot
External Display Support via Micro HDMI® port
While Supplies Last
CONVERTIBLES
ThinkPad Yoga 12.5"
Convertible Ultrabook
ltrabook
295501
13.3" MacBook Pro
with Retina Display
• 2.4GHzdual-coreIntel
2.4GHz
Corei5processor
79999
279109
12.5"
TABLET
KEY COVER
For the Winbook
TW800 & TW801 Tablets
1599
SAVE! $
MeMO Pad HD 7
ME173L Tablet
386441
9999
TOUCH
SCREEN
10"
MeMO
Pad Tablet
• LEDBacklight
WXGAHDIPS
10"Display
• Quad-CoreCPU
• 1GBRAM•8GBFlashStorage
• Android™4.2JellyBean
While Supplies Last
Reg. $229.99
16999
088161
• Multi-TouchLED
BacklightWXGAPanel
8"Display
• Intel®Atom™
Z3735GCPU
• 1GBRAM
• 32GBFlashStorage
• Windows®8.1
Reg.
7"
Galaxy Tab
4 Tablet
• TFTMulti-Touch
WXGA7"Display
• Samsung
Quad-CoreCPU
• 1.5GBRAM
• 8GBFlashStorage
• Android™4.4KitKat
White 230508
Back 230540
17999
EACH
99999
287292
13.3" MacBook Pro
2.5GHz
Core
Corei5processor
SAVE $100
Reg. $1099.99
99999
690966
17999
10.1"
8"
Venue 8
Pro Tablet
Transformer
Book T100
• 2GBRAM
• 32GBFlashStorage
• Windows®8
• Multi-Touch
10.1"Display
• Intel®Atom™Z3740Quad-CoreCPU
• 2GBRAM•64GBFlashStorage
• Windows®8.1
• Multi-Touch8"Display
• Intel®Atom™Z3740D
Quad-CoreCPU
302968
Includes
Keyboard Dock
27999
810747
55"
Reg. $399.99
34999
819961
55" OLED Cinema 3D Smart HDTV
• 55EA9800
• 1920x1080PanelResolution
• TripleXD™Engine
• 4HDMI,component,and3USBconnectivity
• Built-inWi-Fi
• 1-yearlimitedwarranty While Quantities Last
0% APR FOR
36 MONTHS**
Windows 7 Pro
®
79999
053934
LIMIT 1 PER CUSTOMER. IN-STORE ONLY. SEE STORE FOR MORE MAC ® OFFERS.
13.3" MacBook Pro
Corei5processor
SAVE $200
SAVE $100
1199 880393
Reg. $1399.99
99
Reg. $1099.99
99999
690966
Uno R3
MainBoard
999
1999
Reg.
$34.99
2099
3999
409235
OLED
1080p
SAVE $1300
Reg.
$3299.99
199999
071225
with purchase of LG 55" OLED
Smart HDTV (Sku 071225) See side panel
for important credit costs and terms.
ST1114A Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer.
Qualifying purchases
of $210 or more are
no interest if paid in
full within 6 months!
Interest will be charged to your
account from the purchase date if
the purchase balance is not paid
in full within the promotional period.*
MICRO CENTER CREDIT CARD 6-MONTH FINANCE PROGRAM
*The Micro Center credit card is issued by Wells Fargo Financial National Bank.
Special terms apply to qualifying purchases charged with approved credit.
Regular monthly payments are required during the promotional (special terms)
period. Interest will be charged to your account from the purchase date at the APR
for Purchases if the purchase balance is not paid in full within the promotional
period. For newly opened accounts, the APR for Purchases is 27.99%. This
APR may vary with the market based on the U.S. Prime Rate and is given as of
7/1/2014. If you are charged interest in any billing cycle, the minimum interest
charge will be $1.00. Offer expires 9/28/2014.
MICRO CENTER CREDIT CARD 36-MONTH
LG 55" OLED HDTV FINANCE PROGRAM
Raspberry Pi
Cookbook
3999
079848
2999
601278
877837
5v Raspberry Pi
Power Supply INTEL
999
Arduino
Starter Kit
1999
326413
Raspberry
Pi Model B
Pi NoIR
Camera Board
2999
609537
Basic
Arduino
Projects
SAVE!
2999
194720
934133
10999
327817
Snap Circuits Jr.
Low-Cost
Soldering Station
799 119891
1999 542357
2499 917518
Tin Can
Robot Kit
2 Ways to Build
For the Winbook TW101 Tablet
SAVE! $
Reg. $49.99
The Micro Center Credit Card
7"
• Multi-TouchWXGA
LEDBacklightHDIPS
7"Display
• MediaTekMT8125
Quad-CoreCPU
• 1GBRAM
• 8GBFlashStorage
• Android™4.2
088203
JellyBean
Limit 1 per household / In-store only.
$199.99
SAVE $100
129999
880393
Reg. $1399.99
044776
Breadboard on Metal Base
COMING SOON!
TABLET
COVER
Reg. $19.99
Encore 2 Tablet
• 4th Gen Intel® Core™i5-4200U
i5-4200U
• 12.5"LEDFHDIPSTouchDisplay
Display
99999
179119
830 Tie Points
8"
TOUCH
SCREEN
•Intel®HDGraphics4400
• Windows®8.1
3999
234211
COMING SOON!
WINDOWS TABLETS
15.6"
Core™i7-4510U
• 8GBDDR3LMemory
• 1TBHardDrive
• Windows ®8.1
11.6"
659458
Performance & Productivity, All-in-one
ANDROID TABLETS
279166
279869
489112
179176
Solder
Tool Kit
SR-1, SP-4,
SW-3, LF-99
39999
304048
Corei5processor
99
Raspberry Pi
Model B+
9999
$
Only
99
TOUCH
SCREEN
99
13.3" MacBook Pro
with Retina Display
27" IPS LED Display
438663
053934
Core™i3-4030U
• 4GBDDR3Memory
• 500GBHardDrive
• Windows®8.1
39999
99
15.6"
• 4thGenerationIntel®
Core™i7-4702MQ
• AMDRadeon™ HD 8750M
• 8GBDDR3Memory
• 750GBHardDrive
(IncludesWindows® 8 Pro)
®
IPS
27" LED Display
99
99999
444653
HP ProBook 450 G1
Windows 7 Pro
27"
27"
24" LED Display
99
194746
79999
Inspiron
15-3542
11.6"
24"
24"
Class LED Display
679
15.6"
DIY TECH
15.6"
• Intel®Pentium®3558U
• 4GBDDR3Memory
• 500GBHardDrive
• Windows ®8.1
196279
• Intel®Pentium®
N3530Quad-Core
• 11.6"HDTouchDisplay
• 4GBDDR3LMemory
•500GBHardDrive
• Windows ®8.1
99
TinyDuino
Basic Kit
7 Pro
Limited Supplies
79999
CONVERTIBLES
053884
499
444661
®
64999
15.6"
Core™i7-4700HQ
• 8GBDDR3Memory
• 750GBHardDrive
• NVIDIA® GeForce®
GT840MGraphics
• Windows ®8.1
24" LCD Display
99
15.6"
Inspiron 15-3542
439687
99
13.3"
TOUCHSCREEN NOTEBOOKS
54999
Core™i7-4500U
• 8GBDDR3Memory
• 1TBHardDrive
• Intel®HD4400Graphics
(IncludesWindows® 8.1 Pro)
®
99
LIMIT1PERCUSToMER.IN-SToREoNLy.SEESTOREFORMOREMAc ®OFFERS.
21.5"
21.5"
52999
N56JN-MB71
284349
439703
23.6"
24"
22"
Class LED Display
99
304048
15.6"
• Intel®Core™i5-4210U
• 8GBDDR3Memory
• 1TBHardDrive
• DLDVD±RW/CD-RW
• Windows ®8.1
HP ProBook 350 G1
Windows 7 Pro
Windows 8.1
7 Pro
Core™i7-4702MQ
• 8GBDDR3Memory
• 750GBHardDrive
• AMDRadeon™HD8750M
279091
K555LA-MH51
21.5"
HP 20" LED Display
5499
Performance Driven Value
TABLETS
15.6"
HP ProBook 450 G1
1
15.6"
Core™i5-4210U
• 8GBDDR3Memory
• Windows®8.1
99
15.6"
Manufactured Specially for
Raspberry Pi Computers
599
276626
Inspiron 15-3542
Core™i5-4200M
• AMDRadeon™ HD 8750M
• 8GBDDR3Memory
• 750GBHardDrive
Inspiron 7347
Convertible
Core™i7-4710HQ
• NVIDIA®GeForce®GTX860M
• 16GBDDR3LMemory
• Windows ® 8.1
LED DISPLAYS
20"
7 Pro
Core™i7-4500U
• 8GBDDR3Memory
• 1TBHardDrive
(IncludesWindows®8.1Pro)
39999
HP ProBook 450 G1
Core™i5-4460
15.6"
HP ProBook 350 G1
15.6"
Core™i5-4210U
• 4GBDDR3LMemory
• 500GBHardDrive
• Windows ®8.1
320416
15.6"
RFduino
599
Core™i5-4200M
• 8GBDDR3Memory
• 750GBHardDrive
• AMDRadeon™HD8750M
304022
99
WINDOWS 7 PROFESSIONAL NOTEBOOKS
Mega 2560
HP ProBook 450 G1
1
349
Limited Supplies
99
279869
13.3"
ROG GL551JM-DH71
Core™i7-4710HQ
• NVIDIA®GeForce®GT840M
• 8GBDDR3Memory
• 1TBHardDrive
• 17.3"HD+Display
• Windows ® 8.1
7 Pro
224006
99
R751JN-MH71
15.6"
Core™i5-4300M
• 8GBDDR3LMemory
• 128GBSolidStateDrive
15.6"
Core™i3-4030U
• 4GBDDR3LMemory
• 500GBHardDrive
• Windows ®8.1
17.3"
Availability
and Space
Limitations799
599
549
• Exclusive offers by category
649
629
599
• Offered monthly
• Minimum commitment: one issue
139
179
199
129
139
99
• Duration: one month
242586
Reg.
439687
168476
HP ProBook 640
299
Satellite
S55-B5289
39999
Inspiron 7347
Convertible
Core™i5-4210U
360 O HINGE
• 13.3"IPSLEDTouchDisplay
• 8GBDDR3LMemory
• 500GBHardDrive
TOUCH
SCREEN
• Windows ® 8.1
99
446195
99
15.6"
Core™i7-4710HQ
• 8GBDDR3LMemory
• 1TBHardDrive
• Windows ® 8.1
Inspiron 3000-5847
10999
276626
PERFORMANCE NOTEBOOKS
49999
99
• 4thGenerationIntel® Core™i5-4570
• 8GBMemory•(2)1TBHDDsRAID1
360 O HINGE
TOUCH
SCREEN
Core™i3-4010U
360 O HINGE
• 13.3"IPSLEDTouchDisplay
• 4GBDDR3LMemory
• 500GBHardDrive
TOUCH
SCREEN
• Windows ® 8.1
99
446153
15.6"
• Intel® Core™i5-4210U
• 8GBDDR3LMemory
• 1TBHardDrive
• DLDVD±RW/CD-RW
• Windows ® 8.1
11.6"
99
K555LA-MH51
861005
873836
7299
512GB
99
318253 209
861021
99
52999
• 4thGenIntel® Core™i3-4150
• 8GBDDR3Memory
493478
15.6"
99
Reg.$649.99
• Intel® Pentium®
N3530Quad-Core
• 11.6"HDTouchDisplay
• 4GBDDR3LMemory
•500GBHardDrive
• Windows ® 8.1
32999
521187
Inspiron 11 Convertible
99
Core™i5-4210U
• 4GBDDR3LMemory
• 500GBHardDrive
• Windows ® 8.1
861054
Limited supplies
TOUCH
SCREEN
304022
Aspire E5-571-509R
B680
7 Pro
15.6"
• Intel®Pentium®
3558UDual-Core
• 4GBDDR3Memory
• 500GBHardDrive
• Windows ®8.1
LED DISPLAYS
321570
15.6"
• Intel® Pentium®N3530
• 15.6"LEDTouchDisplay
• 4GBDDR3LMemory
• 500GBHardDrive
• Windows ® 8.1
15.6"
15.6"
• Intel®Core™i3-3110M
• 8GBDDR3Memory
• 1TBHardDrive
• Intel®HDGraphics4000
21999
Inspiron 15-3542
242651
XPS 8700-1261
168450
HP 250 G2
54999
242685
Core™i3-4150
• 8GBDDR3Memory
• 1TBHardDrive
36999
15.6"
• Intel®Dual-CoreN2830
• 4GBDDR3Memory
• 500GBHardDrive
• DLDVD±RW/CD-RW
• Windows®8.1withBing
While Supplies Last
Core™i5-4460
• 8GBDDR3Memory
• 1TBHardDrive
39999
ehold/In-storeonly.
B
Inspiron 3000-5078
15.6"
• Intel®Core™i3-3110M
• 2GBDDR3Memory
• 320GBHardDrive
295618
X551MAV-MB01-B
410134
HP 250 G2
19999
49999
239129
ehold/In-storeonly.
006759
8999
Core™i5-4690S
• 8GBDDR3Memory
34999
27999
302273
ehold/In-storeonly.
HP Prodesk 400 G1
• 4GBDDR3Memory
ehold/In-storeonly.
15.6"
• Intel®Celeron®
Dual-CoreN2830
• 4GBDDR3Memory
• 500GBHardDrive
• Intel®HDGraphics
• Windows ®8.1withBing
PRICES
GOOD
10/2712/30/13
- 11/16/2014
PRICES
GOOD
- 1/12/14
99
279109
Lenovo Flex 2 15
• 4thGenerationIntel® Core™i5-4570
• Intel® Core™i5-3470
• 4GBMemory•500GBHardDrive
318303
462655
79999
CONVERTIBLES
B648
HP Pro 3500
128GB
120GB SandForce
Solid State Drive
TOUCH
SCREEN
99
Core™i3-4005U
• 6GBDDR3LMemory
• 750GBHardDrive
• Windows ® 8.1
99
Reg.$569.99
242594
cessor
99
410126
* After $10 coupon savings with any AMD FX processor purchase.
4999
5999
279174
15.6"
Core™i7-4510U
• 8GBDDR3LMemory
• 1TBHardDrive
• Windows ® 8.1
99
HP 350 G1
•Intel® Core™i3-4340
Inspiron 3000-4923
99
49999
Inspiron 15-5547
B359
• Intel® Pentium®G3240
• 4GBDDR3Memory
Reg.
MX100 Series 256GB
SATA III 6Gb/s 2.5"
Price after
Internal SSD
Bundle Savings
99*
318162
306399
242651
WINDOWS 7 PRO DESKTOPS
Inspiron 3000-3384
17999 18999
369801
2TB
500GB
239103
Reg.
Bundle Savings
256GB
99
238709
99
• 4GBDDR3Memory
8999
13999
25999
850 Pro Series 256GB
GB
SATA III 2.5"
Internal SSD Price after
5999
7999
10999
2.5" 5400RPM Internal
Hard Drive Kits
69
99
More colors
available in store!
7999
12999
23999
TOUCH
SCREEN
15.6"
Core™i3-4030U
• 4GBDDR3LMemory
• 500GBHardDrive
• Windows ® 8.1
99
99
Bundle Savings
432179
Reg.
$349.99
Aspire E5-571
Core™i7-4790
• NVIDIA®GeForce®GT720Graphics
HP Prodesk 400 G1
Get an additional $10 or $20
coupon bundle savings
Bare Drives
WOW!
when purchased with any motherboard, processor,
PC or Mac system. See store for details.
708677
99
PENTIUM ®
QUAD-CORE
XPS 8700-1261
Inspiron 3000s-1846
SOLID STATE DRIVES
SAMSUNG SSD
SAVINGS!
250GB EVO
549
485763
LOWEST PROCESSOR PRICING!
SSD
120GB EVO
Core™i5-4460
49999
279166
15.6"
Core™i3-4030U
• 4GBDDR3Memory
• 500GBHardDrive
• Windows ® 8.1
Key Benefits
329
• Reach more than 500,000
buying customers
799
each399month
379
• The most immediate way to approach
buyers
479
399
who may need to buy add-ons
• Increase sales by offering
in-store 399
only specials,
579
449
your new product introductions or other
timely promotions 599
499
WE COMPARE NEWEGG.COM AND MATCH OR BEAT THE LOWEST
PROCESSOR PRICE. Check microcenter.com for current prices.
See store for details.
840 EVO Series
Internal Desktop
SSDs
Price after
39999
Inspiron 15-3542
239 451088
Internal Survey,
April, 2014
Inspiron 3000-5078
WINDOWS 7 PRO DESKTOPS
119 045005
Toshiba 3.5" SATA 7200RPM
3.0Gb/s Internal Bulk HDDs
My Passport Ultra
SuperSpeed USB 3.0
Portable External
Hard Drives
99
1TB 622639
99
2TB 662692
SAVE!
622373
622381
622407
Elements 4TB 3.5"
SuperSpeed USB 3.0
External Hard Drive
3799
622365
TOUCH
SCREEN
15.6"
N3530Quad-Core
• 4GBDDR3LMemory
• 500GBHardDrive
• Windows ® 8.1
410134
443481
Reg.
$299.99
Satellite C55-B5353
99
99
Core™i5-4690S
• 8GBDDR3Memory
• Windows ® 8.1
Barracuda 7200RPM SATA
6.0Gb/s 3.5" Hard Drives
54
64
89
4GB DDR3-1600 CL11
SO-DIMM Laptop
Memory Module
4999
4499
7999
9999
19999
PENTIUM ®
QUAD-CORE
®
Core™i5-4690S
HP Prodesk 400 G1
006528
11999
Desktop Performance
2TB SATA 6.0Gb/s 3.5"
Internal Hard Drive
Elements 2.5"
SuperSpeed USB 3.0
Portable Hard Drives
99
500GB 564880
99
1TB 564906
99
WOW! 2TB 112433
Regular
Price
WOW!
622456
HP Prodesk 400 G1
239244
99
INTERNAL HARD DRIVES
59
89
149 159
99
666826
006759
8999
FX 8320 Boxed
Processor Black Edition
8499
304204
242685
246421
G3240Dual-Core
• 4GBDDR3Memory
• Windows ® 8.1
After instant and bundle savings when
purchased with select Intel® processor.
$124.99 sold separately.
159
7799 8999
Reg.$169.99
SAVE!
35999
457671
Reg.
$399.99
Canvio Basics 3.0
USB 3.0 Portable
Hard Drives
99
1TB 155697
99
WOW! 2TB 155705
Regular
Price
Ballistix Elite
DDR3 Desktop
Memory Kit
Memory
FREE
15.6"
• Intel® Pentium®3558U
• 4GBDDR3Memory
• 500GBHardDrive
• Windows ® 8.1
15.6"
• Intel Pentium N3540
Quad-Core
• 4GBDDR3LMemory
• 500GBHardDrive
• 8xSuperMultiDLDVDDrive
• Windows® 8.1
®
99
99
Inspiron 3000s-1234
A10 7850K Boxed
Processor Black Edition
Z97-AR
LGA 1150
ATX Intel
Motherboard
Backup Plus 5TB 3.5" USB 3.0
Hard Drive
99
182931
Price after
Instant
Savings
Price after
Bundle
Savings
184 675892
Reg.
$139.99
After bundle savings when
purchased with select FM2+ processor.
$49.99 sold separately.
Backup Plus
Slim SuperSpeed
USB 3.0 Portable
Hard Drives
99
1TB 057539
99
2TB 054098
More colors
available in store!
Ballistix Sport DDR3 CL9
Desktop
Memory Kits
7299
369470
99
GeForce
GTX 970
Superclocked
ACX 2.0 3.0 x16
Save an additional $5, $10 or $20
211334
SAVE!
EXTERNAL HARD DRIVES
When purchased with any motherboard or processor
with instant coupon savings. See store for details.
8GB
1600
Black Edition
GA-F2A58M-HD2 FM2
mATX AMD Motherboard
Aspire
ES1-512-P9GT
Reg.$299.99
29999
397901
Reg.
$419.99
Reg.
$249.99
Inspiron 3000-2770
• AMDA4-5000Quad-Core
• 8GBDDR3Memory
• SuperMultiDVDBurner
• Windows ® 8.1
108563
MEMORY
CRUCIAL BALLISTIX
BUNDLE SAVINGS!
16GB
1600
Refurbished
4th Gen Core i7-5820K
Boxed Processor
Unlocked
292383
WINDOWS 7 DESKTOPS
HP 110-243wb
SAVE!
Price after
Bundle
Savings
9999
Processor 333328 FOR
Motherboard 248401 ONLY
$109.99 motherboard sold separately.
29999
420323
PRICES GOOD 12/1 -12/14/2014
Inspiron 15-3542
15.6"
• Intel®Celeron®N2830
• 4GBDDR3Memory
• 500GBHardDrive
• Windows ® 8.1
82% of Customers report they look at
in-store inserts
399
229they
And,279
of those Customers, 36% report
have returned to the store based on
499
reading
299 the in-store insert
24999
302273
SAVE!
19999
Reg.
$369.99
X551MAV-EB01-B
• Intel®Celeron®Dual-CoreN2830
• 4GBDDR3LMemory
• Windows® 8.1
®
TOUCHSCREEN NOTEBOOKS
WINDOWS 8 NOTEBOOKS
Inspiron 3043
19.5"
• Intel Celeron Dual-CoreJ1800
• 4GBDDR3LMemory
•500GB7200RPMHardDrive
• Windows ® 8.1
®
FX 6300
Boxed Processor
GeForce
GTX 760
Overclocked
2GB PCIe
GDDR5
Obsidian
Series 750D
Full-Tower
ATX Case
Memory
BOTH
Unlocked
OPEN MON-SAT: 9am - 10pm, SUN: 10am - 7pm.
ALL-IN-ONES
In-Store Inserts Work!
Lenovo H500s
4th Gen Core i7-4790K
Boxed Processor
Z97 PC Mate Socket LGA
1150 ATX Motherboard
and NEW Intel Pentium
Anniversary G3258
Boxed Processor Bundle
12999
7499
190306
PRICES GOOD 12/30/13 - 1/12/14
WINDOWS 8 DESKTOPS
17999
302356
SAVE!
1999
368217
109280
SAVE!
SAVE!
Reg.
$259.99
GeForce
GTX 750 Ti
Superclocked
2GB PCIe
3.0 x16
189845
3999
224022
Reg.
$49.99
Unlocked
SAVE!
Micro Center inserts materials in each customer bag to
HOLIDAY SAVINGS!
generate repeat purchases from select partners.
PROCESSORS
MOTHERBOARDS
4th Gen Core
i5-4690K
Boxed Processor
GeForce
G210 1GB
DDR3 PCIe
Video Card
SAVE!
Reg.
$34.99
PCIe VIDEO CARDS
1499 000224
Helping Hands
with Magnifier
599 543041
PRINTERS
3D Pro
• Dual extruders
• High print resolution
• Sturdy metal frame
• Clear acrylic hood & door
1299 473355
High Quality
20 Watt
Soldering Iron
Zombonitron 1600
14999 269597
699 542316
343855
Reg.
$79.99
SAVE!
7499 316265
da Vinci 1.0
3D Printer
• 2014 CES Editor's
Choice Award
• Large build volume
• Free filament and
XYZ software
49999
113415
99999
zipScope USB
10x-50x,200x
White LED, 2M
da Vinci 2.0
3D Printer
• Dual extruders
• Great value
• Cloud library
• Low maintenance
64999
385393
**The Micro Center credit card is issued by Wells Fargo Financial National Bank.
Special terms for apply to qualifying purchases of LG 55" OLED HDTV sku:
071225 and all other items on the same transaction with approved credit. The
special terms APR will continue to apply until all qualifying purchases are paid in
full. The monthly payment for this purchase will be the amount that will pay for the
purchase in full in equal payments during the promotional (special terms) period.
The APR for Purchases will apply to certain fees such as a late payment fee or if
you use the card for other transactions. For newly opened accounts, the APR for
Purchases is 27.99%. This APR may vary with the market based on the U.S. Prime
Rate and is given as of 7/1/2014. If you are charged interest in any billing cycle,
the minimum interest charge will be $1.00. Offer expires 9/28/2014.
ST0914B Quantities are limited by manufacturers' availability or while supplies last. Not all products available in all stores. We reserve the right to limit quantities. No rain checks, except in Michigan. Not responsible for pricing, graphic or typographical errors. Rebate offers do not refund sales tax paid by customer.
15
Email
Email – Your Performance Investment
• Proven promotional success • Rapid results, immediate impressions
• An active, responsive audience
Targeted Email Success Continues
“For every $1 spent, $44.25 is the average return on eMail
marketing investment.”
- Experian
“Email show high web engagement rates... and achieves the
highest comparative conversion rates.”
- CMO Council 2014
“7 in 10 people say they made use of a coupon or discount
from a marketing eMail in the prior week.”
- Blue Kangaroo Study
Mobile Device Usage on the Rise
Micro Center offers our
Partners two Email
Investment Options:
Themed Newsletter Banners
Custom Emails & Special Promotions
17
Email Drives Customers to Buy
• Targeted responders • Cost effectiveness
• Optimized for all devices
Email Editions/Themed Newsletters
Micro Center maintains one of the largest active
customer email databases in the country.
Unlike most other email lists, the vast majority of our email
addresses are attached to postal addresses and customer purchase history. This allows us to target specific market segments,
resulting in greater response rates.
Banner Position
Banner Position
Banner Position
Email Banner Ads are effective click generators.
Our partners can advertise in both general and category specific
email newsletters to our proprietary database of customers.
Our newsletter editions include:
• Bestsellers eNews weekly
• Special Editions
• Computer Parts
• HDTV
• E-Catalog Now Online
• Small Business
• Refurbished Products
• Systems/Tablets
• Special Customer Offers
• Seasonal Editions
Email editions are designed for maximum deliverability, high
open rates, fast load times, and clicks from top to bottom.
Banner Position
Key Benefits for Our Partners
• Email newsletters let you communicate with targeted
customers and prospects to increase sales, drive store
traffic to your products and enhance brand loyalty
• Extremely cost-effective and precisely trackable results
• Gets you in front of some of the very best customers
• Particularly effective when repeated on multiple campaigns
and coupled with a effective landing page on microcenter.com
Banner Position
Availability and Space Limitations
• Up to six ad spots will be available in each newsletter.
• Audience varies by category and theme; ask your
Merchandise Manager
• Minimum commitment: one issue
• Duration: one week
18
Emails – Your Message, Our Audience
• Showcases comprehensive selections • Excellent branding
• Increased sales in key selling seasons • Can be event or product-triggered
Customized, Co-branded Email Campaigns
Micro Center never sells or provides
our customer eMail lists to anyone.
Partners can advertise directly to this
valuable group through co-branded
eMails. Your products, your brand and
your messaging integrated into our
eMail creative, our targeting and our
landing pages.
Key Partner Benefits
• Our creative is designed to get opened,
get read and generate increased sales
• Ideal for launching new products/lines
and measuring results
• Easily forwarded to generate referrals
• An opportunity for partners to stand out
and capture more visibility and higher sales
• A chance for unique and category products to
gain sales and word-of-mouth buzz
• Four pages or more per E-Catalog
• Minimum commitment: one month
Contact your Merchandise Manager to
discuss opportunities
19
Digital Advertising
Digital Advertising
microcenter.com - all device accessible
In response to the increasing use
of mobile devices to view web
content, Micro Center launched a
completely redesigned adaptive site
in June, 2014. For valued vendors and
content providers, this presents an
exciting opportunity to reach
microcenter.com customers with
compelling messaging on any device.
Digital advertising: Growth Opportunity
According to Nielsen’s U.S. Digital Consumer
Report1, “Americans now own four digital
devices on average, and the average U.S.
consumer spends 60 hours a week consuming
content across devices.”
Micro Center customers are
mobile-device driven
Since 2010, microcenter.com customers have
more than quadrupled their use of mobile
internal devices to browse and shop. And, with
microcenter.com’s store-specific inventory
display, that behavior results in increase sales
and satisfied customers.
Mobile shoppers are young
and interested
Micro Center online shoppers are predominantly
male, with the largest percentage in the 25-34
age group. Nearly 10% of Micro Center mobile
users are in the growing, tech-hungry 18-24
age group.
Computers and consumer electronics
- an online growth category
Web sales are forecasted to surpass $100
billion by 2018 in this key category. The
computers and consumer electronics products
category is the largest product category in
e-commerce, comprising an estimated 21.8%
of total web sales. That share is expected to
increase to 22.1% of the total by 2018.2
02/12/2014; 2eMarketer
1
21
Digital Advertising
Home Page Banner Ads - Premier Positioning
The first stop on a
successful visit
Advertising opportunities on
the microcenter.com home
page are available in three
distinct sizes and page
locations. Important top-ofpage positioning
immediately attracts
attention; left-column
banners offer both visibility
and affordability.
Product driven,
brand enhancing
Home page banners are
versatile enough to convey
both your unique product
offers and brand messaging.
22
Digital Advertising
Search Results Banner Ads - Targeted Effectiveness
Search Results Advertising - Extremely targeted, high traffic opportunities
Over 1.3 million visitors each month click directly
to specific category searches on microcenter.com.
Several ad options are available: a top banner;
side towers and featured product.
Ads on search results pages directly influence
your customers as they are comparison
shopping. These ads target only those
categories relevant to your brand.
Top banners appear on top-level category
searches and remain visible until a shopper filters
the results to a related subcategory.
Side towers can appear at any time through
the filtering process.
A featured product also appears on top-level
searches, securing the coveted “top result”
listing on the page.
23
Digital Advertising
Product Pages - Close the sale
Product pages - in-depth detail
Product pages on microcenter.com
enhance the selection / sales process
through comprehensive detail including:
• In-depth specs and in-the-box information
• Customer reviews
• Q&A, where you can respond to
customers’ product inquires to increase
conversion rates & brand loyality
• Suggested add-ons / recommended
items - with high visibility throughout the
purchase process, these items can
provide reassuring “what others
purchased” direction as well as
triggering impulse purchases.
Taglines and Banner ads
Two promotional areas are available on
product pages: taglines, found directly
beneath product titles, and enhanced
marketing banners, displayed within the
overview tab.
Support for syndicated
marketing content
If you’re working with a syndicated content
provider, your content can be included on
a specific product page when the overview
tab is selected.
Content providers currently in use include
WebCollage, SellPoints, CNET and FlixMedia.
Reviews - a 5-star opportunity
for success
In making a “buy now” decision, shoppers
on microcenter.com value the opinions of
their peers. Reviews online exceed 200,000
across a wide variety of categories.
24
Digital Advertising
Brand Showcases - Build Equity, Loyalty
Showcase your brand
On microcenter.com, your brand
can be featured as a Brand Product
Showcase, a dedicated destination
for exclusive products and services.
Showcases can be provided through
syndicated content, or can be
custom-built to your specifications.
One click away
Brand Showcases are accessible
throughout the site, one click
away through the Brand Showcase
tab dropdown.
Availability and
Space Limitations.
Ask your Merchandise
Manager for details.
25
Digital Advertising
Small / Medium Business Solutions
Today’s business environment requires
stability, flexibility, protection of
existing assets, empowerment of
new ideas, and growth opportunities.
Micro Center is the ideal partner to
help you reach a targeted, interested
business market.
Protect. Upgrade. Mobilize. Replace
Micro Center’s Small / Medium Business
Solutions mini-site offers products and solutions
for all phases of today’s successful, growing
businesses. Select this targeted, business-centric
site to promote your successful solutions.
Target your best customers’ inboxes
Custom SMB emails further increase your
solution visibility to your best customers.
These emails, sent approximately twice a month,
reach an audience with a purchase history of
business and business-related products.
26
Digital Advertising
Social Media - multi-channel engagement
Customer engagement is at the core
of our business. As such, we value
the ability to interact with our
customers through Facebook
and Twitter.
Visibility and interaction
You, as a vendor, can participate in that
engagement – promoting your products to
our social media networks - through product
giveaway sweepstakes.
This multi-channel opportunity incorporates
both social media and our website.
Our customers will see posts about the
sweepstakes and will enter to win your
product. Once a winner is chosen, they will
write a review of your product which will then
be posted on microcenter.com.
With thousands of followers, actively
interested in computers and consumer
electronics, social media promotions afford
great visibility and interaction.
27
Custom Programs
Electronic Signage Improves Visability
• Select markets • Huge visibility, multiple impressions
• Immediate response
Electronic Signage (LED Electronic Billboards)
Dallas
Cincinnati
New Jersey
Digital outdoor advertising using LED Electronic
Billboards has rapidly emerged as the medium of
choice for cost-effective, high-impact proximity
advertising. Micro Center partners can take
advantage of Micro Center’s high-resolution LED
Electronic Billboards in select key markets.
Key Benefits
• Maximizes Impact – 94% of people passing digital
billboards can recall messaging while only 43%
recall static, non-dynamic, billboards (Harris poll)
• Dynamically Flexible – perfect for any just-in-time
marketing messaging. Our partners can show
multiple messages for the same product, or
advertise a full-range of products
• Adaptable Messaging – use our digital signage for
product launches, branding, promotions, special
in-store events and more
Signs are sized and positioned for best highway
visibility from within the driver’s normal field of view,
and are tuned for both day and night readability.
Ads run twenty hours per day.
Store
Location
Average Daily
Nearest Entrance/ Traffic Count in
Exit Ramps
Vehicles per Day
Micro Center North Jersey
Northern New Jersey/
Paterson
I-80 at NJ 20 N exit
132,000
Micro Center Sharonville
Cincinnati/Sharonville
I-275 at Mosteller Rd.
exit
112,000
Dallas/Richardson
N. Central Expwy at
Spring Valley Rd. exit
180,000
Micro Center Dallas
From NJDOT, ODOT, TXDOT
• Minimum commitment: two weeks
• Duration: Varies by frequency package
29
Business
BusinessBuilding
Buildingand
and
Testing
TestingPrograms
Programs
• Real feedback on real problems in a dynamic retail environment
• Specific market testing • Controllable exposure
Product/Promo Testing and Development
Partner with Micro Center for product testing and development. We can assist with consumer evaluations of new product designs
or in determining how to market existing products more successfully.
Key Benefits
• No other retailer reaches a more knowledgeable group of computer enthusiasts
• No other partner can provide you with more valuable feedback on how customers will react to new products
• Stores are in leading test markets from coast-to-coast – ideal for both in-store and online tests
• Limit exposure by launching a product in a key test market
• Provides quick response time and actionable feedback
• Real customer testing in real shopping environments
Micro Center offers the following new product development and research services:
Surveys
• Digital surveys and reporting on new products or categories and product concepts, available now or in the future
• Survey versioning to deliver reaction to different pricing, offer, presentation, etc. via E-Coupons
• After-sale surveys and reporting
• Store associate feedback from experienced, knowledgable sales professionals
Tests via email
• Ad placements for new products within general emails with links and E-Coupon response reporting
• New product emails with specific links to E-Catalog and E-Coupon response reporting
• Dedicated Trigger campaigns (based on specific new product purchases) and response reporting
Campaign(s) Tests
• Surveys at specific store locations with follow-up reporting
• Comprehensive New Product Campaign reporting
• Couponing and Coupon redemption tracking for price or offer testing
Direct Mail and/or E-Catalog Tests
• Ad placements in our general Broadsheet and E-Catalog
with response reporting
• Coupons or QR codes on postal pieces with
response reporting
In Store
• Assort product in key test market stores
• Receive quick feedback on customer reactions
to packaging and pricing
30
Vendor Sponsored Sales Champion
Champions are tenured Micro Center Sales professionals with top-notch
communication and problem-solving skills
What Champions Do
• Recommend Vendor’s products as the best
solutions consistently
• Responsible for driving sales
• Maintain merchandising and displays in all
store areas
• Communicate and execute Vendor promotions
• Train store staff on latest products and assist in
Vendor training and education
• Delivers weekly in-the-field reporting that gives
feedback from customers and associates
What You Invest
• Monthly funding with a minimum
1 year commitment
• Commitment to deliver quality training
• Training at company’s corporate
offices or access to web based
training materials
• Vendor’s demonstration units
• Helps provide Champions with
product experience to relay
testimonials to customers
What You Get For Your Investment
• Highly motivated store advocates with focus on your product lines
• Delivery of enthusiastic professional sales presentations to every
customer focusing on your total solution
• Dedicated Micro Center Champion Manager
• Assists in Delivery of communications and directs
conference calls
• Audits Champion execution and measures
sales growth
• Coaches Champions to insure delivery of top quality
reporting and feedback
31
Associate Training Programs
• Top Tenure in Industry • Passionate, Knowledgeable Associates
• Experts in their Categories
Associate Training and
Development Programs
Why should you train Micro Center Associates?
• We need our vendors to support training efforts in order
to keep our Sales Associates informed on your latest
technologies and new trends.
• Each Sales Associate takes an average of 4 hours of
“required” sales skill & product training per month
• Sales Associates take over 225,000 courses annually,
not including vendor onsite training, averaging over
90%+ training compliance.
Training Packages Available
• Vendor Hosted - Assigns Vendor online courses from the
Vendors Online Training Site
• Standard Package - Uses the Vendors Pre-Existing Web
Based Course installed in our Training site
• Most Popular: Intermediate Package - Vendor supplies
us with content (ppt, video etc) and Micro Center develops
course and installs into our site, assignments given to
select department (minimal development, no audio)
• Custom Course Development Package - Interactive
Course (See you Merchandise Manager for Details)
How does it work?
• Contact your Merchandise Manager
• Select the type of Training, Products, and the Month to Train
• Fill out details within Training Form
Ask your Merchandise Manager for
availability and details.
32
Merchandising
Promote Impulse Purchases at Check-Outs
• Increased sales of impulse and high unit items
• Enhanced visibility of key supplies
• Position partner products in the store’s highest-traffic area
Front End and Check-Out Line Section
Great Numbers – Eyeballs and Units
Micro Center offers two locations as an opportunity for impulse purchases. These two areas of the store are planogrammed at the sku level, so you know where your products should be at all times.
Every buying customer has to walk thru this location. Customers can browse magazines, pick up refreshments, play
with toys, and replenish needed supplies while they queue at the check-out line.
• Refreshments
• Accessories, supplies, and consumables
• Batteries • Magazines • Tools and flashlights
• T-shirts, gadgets, science, toys, and wonders
• Unique, impulse items
• Must be unique to the front, cannot be carried anywhere else in the store • Must complete testing period
• Some slotting fees required • Duration: four months
34
Dominate In-Store Traffic
• Store-within-store offers unexcelled visibility
• Substantial, consistent brand messaging
• Attention-getting fixtures and overhead signage
Premier Vendor Spaces
Micro Center offers our preferred partners the opportunity with Premier Vendor Spaces to create a “store-within-a-store” or
“department-within-a-department” to dominate in-store mindshare and promote unmatched brand consciousness.
• Must be approved by executive management
35
In-Store Displays Sell Products
• Increased visibility • Improved brand awareness
• Controlled messages
Endcaps, In-Line Shelving and Floor
In a retail environment, free-standing merchandise racks
anchored to the floor are called gondolas; endcaps occur at the
both ends of a gondola facing heavy-traffic aisles in the store.
Front-end Super Endcaps are an extremely desirable
location due to the large amount of floor-traffic passing by
them in the front of the store. Our partners can purchase
Front-end Super Endcaps for one month intervals
Front-end Inline Endcaps appear on the interior side of the
Front-end section (the front-end section faces the checkouts)
and offer prime display space at the front of the store.
Our partners can purchase Front-end Inline Endcaps for
one month intervals.
Front End Inline Endcaps
POS
In-Line Endcaps
The entire Micro Center store is merchandised by product category.
Many categories are candidates for “In-line” endcaps – that is, endcap
merchandising inside the aisle where the category is positioned. Select vendor
partners with several SKUs in a category can invest to place their products in
preferred positions. This branded grouping and positioning right at the point of
purchase can generate significant ROI.
Limitations apply. See your Merchandise Manager for opportunities
Floor Stacks are boxes of products stacked on top of
each other to form a square or rectangle of merchandise
in an aisle or other high traffic area.
Key Benefits
• Front-end Super Endcaps, front-end inline endcaps and floor stacks
are ideal for generating impulse buying and increasing visibility of
your product
• Our partners can supply their own signage and branding messages
and utilize customized endcap headers
• Offered monthly
36
In-Store Signage Motivates Customers
• Colorful signs attract attention • Increased visibility
• Improved product brand and awareness
Large-format Signs: In-Store Display, Store Entry Posters
and Department Posters
Micro Center offers In-store displays, store-entry posters and department posters
to provide exceptional visibility for our partners.
In-Store Displays
Department Posters
Key Benefits
• Increase visibility for your product,
offer or branding campaign
• Enhance customer awareness and
broaden visibility to build sales
Availability and
Space Limitations
• Merchandise Manager approval
2
37

HIGHEST REVENUE

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