suMMer 2011

For dealers
The
Journal
Tough
enough
to shoot
of the
high-quality products
from Federal Premium,
Weaver Optics/Rings/Bases, CCI,
Speer, RCBS, Outers, Fusion,
Gunslick Pro, Champion Traps
& Targets, Shooters Ridge,
Alliant Powder, Estate Cartridge,
Buck Commander, Eagle and
BLACKHAWK!
SUMMER 2011
THIS ISSUE
PINK
DEALER SUCCESS STORY
KITTERY TRADING
POST (part 2)
page 7
Ammo and Accessories
Product Showcase
Join Federal Premium® Ammunition as we support thousands of survivors, family and
friends and work to improve their lives one shot at a time. Make sure your customers can
find Federal’s pink Top Gun at their favorite retailer.
Page 11
Get Geared Up For SUMMER
A portion of the sale of Federal ® Top Gun® shotshell will go directly to the search for a cure.
EVERY SHOT COUNTS®
CCW Tactics
Page 14
Contents
The JOURNAL
SUMMER 2011
03
04
05
Dealer Services
The Profile
07
Meet Mike Anderson, the newest
Dealer Services Representative.
Quick Shots
ATK Dealer of the Year announced.
Champion Range Contest. Free advertising
resources. Outers hosts dealer hunt.
Outdoors Online
New BLACKHAWK! sales training.
Premium Partners web redesign.
07
Another great family activity for the spring and
summer is clay shooting at the range. That also
means it’s the start of summer trap leagues.
Are you ready?
Connections
DEALER SUCCESS STORY
Here at Federal®, we’re proud to help support the
fight against breast cancer. New this year, we
Maine’s Kittery Trading Post Tips for Success
(Part Two of Two).
bullets tip the scales in your favor when
hunting big and dangerous game.
10
11
13
14
2011 Ammunition
Product of the Year
Spotlight
— American Rifleman
NEW PRODUCT SHOWCASE
$50.00 Mail-in Rebate WEAVER® Super Slam®
April 1 to Dec. 31, 2011
FREE Buck Commander™ Pack with purchase of SELECT Weaver® opticS
What is 3-Gun?
Champion shooter Todd Jarrett on this
unique type of competition.
Bart Biedinger, Dealer Services Manager
Important Dates—Consumer Promotions
Chuck Buis, ATK Senior Product Marketing
Manager: BLACKHAWK! SERPA Quick
Disconnect System.
For you, our valued partners, make sure to visit
our newly redesigned Premium Partners website,
http://premiumpartners.atk.com. Learn more on
page 5. Under the “What’s New” tab, you’ll find we
now have all of our consumer rebates listed for
easy access. Make sure to take advantage of this
excellent resource!
11
field feedback: sales tips
have the Top Gun® Target
12-gauge pink hulls—they are
proving to be a hot-ticket item.
Our fans on Facebook are asking
for it weekly. And as always, this
Top Gun load produces consistent
and reliable performance for all
clay shotgunners.
ON TARGET ON TARGET
ATK Newsbriefs
the wire
09from
Shooting Times–Federal’s Trophy Bonded
on target
ON TARGET
sales increase. CCW permits on the rise.
DEALER SERVICES
As the snow goose and turkey
seasons wind down, hunters across
the country are raving about our
newest advancements in shotshell
technology. Black Cloud® Snow Goose
is doing a great job in the field. And
our new Federal Premium® Mag-Shok™
HEAVYWEIGHT® 20-gauge 2-¾ inch
load is helping get more youth out into the woods.
As you know, it’s ideal for those who appreciate
less recoil. It’s also an excellent way to get
new shooters chasing gobblers and let them
experience the excitement of turkey hunting.
04
report
06industry
Trade Shows update. Hunting license
PREMIUM PARTNERS
April 1 to Dec. 31, 2011
14
$25.00 Mail-in Rebate Champion® WheelyBird™ Auto-Feed Trap
Feb. 1 to Aug. 31, 2011
For those looking to carry high technology
and affordable performance outdoor gear.
FREE Federal Premium® Camo Hat with purchase of 1 box
of Mag-Shok™ Lead or HEAVYWEIGHT® ammunition
READY, SET, DISPLAY
Treat your store to new ATK
displays. Reap the benefits of in-store
point of purchase materials and
consumer promotions.
Feb. 15 to May 31, 2011
FREE CHAMPION® SPINNER TARGET WITH PURCHASE OF ANY 2 BOXES CCI® RIMFIRE
Feb. 1 to May 31, 2011
Get Geared up for SUMMER
$10.00 Mail-in Rebate with purchase of $50.00 RCBS® product
As seasons change, so must
carry-conceal tactics.
Jan. 1 to Dec. 31, 2011
$50.00 Mail-in Rebate with purchase of $300.00 RCBS product
join us on
Federal Premium Ammunition (Official)
www.facebook.com/FederalPremiumAmmo
Jan. 1 to Dec. 31, 2011
QUICK SHOTS
DEALER SERVICES
THE PROFILE
Name: Mike Anderson
ATK Dealer of the Year Announced
Position: Dealer Services Rep.
ATK named Kittery Trading Post as the 2010 Dealer of
the Year. This multifaceted hunting and outdoor store
used unique marketing techniques and took advantage
of co-op programs to drive customer traffic and post
impressive sales.
Work Experience: 1½ years at Vaportrail Archery, 6 years at
Sportsman’s Warehouse
Hometown: Andover, MN
Education: Associate in Business Management
“Kittery gave exceptional support in our accessory brands,
especially Weaver Optics and RCBS,” said Bart Biedinger,
ATK Dealer Services Manager. “Their creative marketing
and smart use of co-op dollars shows that they understand
how to grow brands and increase turns.”
Hobbies: Enjoys the outdoors; from summer fishing to ice fishing,
from varmint hunting to big game hunting
Favorite Food: Turkey, mashed potatoes and gravy
When I was a Kid I Wanted to be: Professional Baseball Player
Learn more about Kittery’s unique marketing efforts and
promotional strategies in our Dealer Success Story on
pages 7-8.
Most Prized Treasure: 1968 Chevrolet Camaro SS
favorite quoteS: “Everything happens for a reason.” “You’re never
guaranteed another minute.” —Unknown
Mike Anderson
ATK NEWSBRIEFS
Looking for Free Advertising Resources?
Download free Premium Partners Ad Slicks to spruce up a
flyer, newspaper, front window or locations inside your store.
Visit Premium Partners
online for a full roster of ad
resources and promotional
materials covering all of our
brands. With the redesigned
website up and running,
finding customized ads is
easier than ever.
Organized by brand for your Ad Slicks covering most brands
are available for free download.
convenience, each brand
features numerous downloadable Ad Slicks—all to help
you move more product. Whether it’s a new tactical
accessory from BLACKHAWK! ® or a time-tested standard
from Federal Premium®, ATK Premium Partners provides
solutions to drive inventory turnover and help bolster
your sales. Check out the Dealer Resources tab at
http://premiumpartners.atk.com today.
Outers® Hosts Dealer Hunt
Have an example of how you moved a lot of ATK product? Want to be featured in The Journal?
Send an e-mail to Dealer Services at [email protected] that describes what you did to
be so successful. Your story may be featured in an upcoming edition of The Journal.
ATK Premium
Partners Team
Kyle Tengwall, Vice President, Marketing and Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Jason Nash, Director, Marketing and Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Todd Seyfert, Vice President of Domestic Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Bart Biedinger, Dealer Services Manager .............................................................................................................
[email protected]
David Tieszen, Dealer Services Representative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Mike Anderson, Dealer Services Representative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Debbie Deibel, Director of Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Rick Stoeckel, Ammunition and Reloading Brand Director .­­ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Raluca Simian, Accessories Brand Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .­­
[email protected]
Web Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[email protected]
Have any questions or input on the Premium Partners Program, give us a call: 866-223-9388 or e-mail one of our team
members above. We’d love to hear from you. We’re dedicated to providing dealers with tools you need to succeed.
http://premiumpartners.atk.com
03 the journal Summer 2011
Fox Keim and Kim Adams (center) of Kittery Trading Post
accept the 2010 ATK Dealer of the Year Award at SHOT Show.
Champion® Range Contest Winner
With a 200-word essay, Cullen Grissom edged out the
competition to win a fully outfitted personal shooting
range worth more than $1,700. An avid shooter, Cullen is
actively involved in two organizations promoting the shooting
sports. He works with youth to develop skills, confidence
and personal responsibility as an Assistant Scoutmaster
with the local Boy Scouts troop and is the Shotgun Coach
of the 4H Sportsman’s Club in Brazos County, Texas.
Be sure to encourage your customers to get involved in our
next Champion Range Contest. The next big winner might
come from your store!
Cullen Grissom
happily posing
with his students
and his prize.
Outers recently hosted an all-inclusive pheasant hunt at
the Thunderstik Lodge in Chamberlain, South Dakota for
one lucky group of dealers as part of its 75th Anniversary
Dealer Promotion program. The Sportsman’s Den from
Shelby, Ohio, won this opportunity by purchasing Outers
product and displays at a recent sales show and entering
a sweepstakes.
For three days, the group was treated to excellent
lodging, prime hunting and shot their limit with Federal
Premium® Prairie Storm™ ammunition.
“It really was a first-class hunting experience,” said Jake
Hummel, Sportsman’s Den’s Manager. “We dropped a
lot of birds, some even past 70 yards. Everyone was
thoroughly impressed.”
Make sure to make the most out of your next sales show
visit—you may get more than just great deals.
The group was all smiles with a full bounty and great accommodations.
Summer 2011 the journal
04
ATK NEWSBRIEFS
outdoors online
REPORT
The ATK team continually transforms our web presence, providing new product features, promotions, news, images,
videos, resources and more to support our growing brands.
BLACKHAWK!® Launches Online Product Training
In January 2011, BLACKHAWK! launched a web-based
product training through www.3point5.com—a free
online campus providing in-depth training and deep
employee discounts for retail sales professionals.
Salespeople in the outdoor, sporting goods, and
related industries are able to train on key aspects of
the BLACKHAWK! brand simply by navigating through
eight modules of training content. After completing
each module, the salesperson is prompted to take
an interactive, timed quiz called an “Edu-Game.” If
they pass all eight Edu-Games, they’ll be rewarded
with a 50% discount on BLACKHAWK! products.
Educate your sales team, reward product knowledge,
and ultimately drive sales with BLACKHAWK!’s
3point5 training.
Healthy and Happy Trade Shows Started 2011
Attendance at this year’s trade shows indicates that the shooting sports
industry and key conservation groups are strong and prosperous.
Late January brought upland hunters together in Omaha, Nebraska, for Pheasant Fest
2011. Of the more than 21,000 attendees, nearly 1,100 signed up as new Pheasants
Forever® members.
In February, 43,442 wild turkey fanatics convened at the NWTF’s
35th annual Convention and Sport Show in Edgefield, South Carolina.
A record 637 exhibitor booths reported impressive sales, and a
near-record attendance made this event a huge success.
The attendance, sales and volunteer efforts of the show all lead to
greater support of “conserving wildlife and preserving our hunting
heritage,” said NWTF CEO George Thornton.
Excited young hunters stopped by to talk turkey
at the NWTF convention.
Visit www.3point5.com and click on
the BLACKHAWK! logo to get started!
Big Jump in Hunting License Sales
The U.S. hunting outlook looks positive this year. The U.S. Fish
and Wildlife Service recently reported 14,974,534 paid license holders
for 2009. Not only was this the largest total figure since 2002, it was the
largest year-over-year increase since 1974, at 3.6%.
We’ve put all our news, advertising resources
and product information and more at your
fingertips—online. The recently renovated
Premium Partners website has been streamlined
and loaded with easily accessible content.
Whatever you need, you’ll find it here.
This full-service website is clearly formatted and
full of helpful features. Use it to stay up-to-date
on our new products, find dealer and consumer
promotions or download customizable advertising
resources. You can even educate your staff with
our online sales modules. This training tool
highlights our top products and supplies useful
information—all to help you move more product
off your shelves.
05 the journal Summer 2011
REPORT
The NSSF’s 2011 SHOT Show in Las Vegas soared above expectations, setting records
for buyer attendance at 31,769 and media attendance at 2,074. Overall attendance was
nearly 58,000, ranking the show as the third largest ever.
Premium Partners Goes Modern
Need other co-op marketing materials? Get them
from the source. Whether you’re looking to increase
marketing efforts, expand product offerings or
simply learn more about our family of brands and
products, http://premiumpartners.atk.com is the
place to look.
ATK NEWSBRIEFS
More hunters translate into greater conservation
efforts and stronger sales.
So, what does this 3.6% increase mean? Growing hunting traditions,
increased conservation efforts, and stronger industry sales. “This is
great news for our industry and everyone associated with hunting,”
said Steve Sanetti, NSSF President and CEO. “Many efforts are at work
to build hunting participation, and they are paying off. More people are
enjoying the outdoors and sharing the tradition of hunting with family
and friends. Also, more hunting license sales translate into more funds
for wildlife conservation.”
More CCW Permits on the Way
A recent survey by HunterSurvey.com revealed that nearly three out of every four recreational hunters and shooters
in America owns at least one handgun. More importantly, this survey discovered that 40% of handgun owners who don’t
have a concealed-carry weapon (CCW) permit are planning on becoming CCW certified.
Utilize all your resources––check out
the revamped Premium Partners site!
The strong interest shown for CCW permits indicates enticing industry growth opportunities. In
response to the rise in permit applications, demand for CCW training, accessories and firearms is
expected to increase. BLACKHAWK! currently carries more than 600 SKUs of CCW apparel, holsters
and accessories. Federal Premium® and Speer® both have numerous personal and home defense
rounds catering to this rising demographic. Capitalize on the trends of your customers and outfit your
store for the CCW surge.
Summer 2011 the journal
06
CONNECTIONS
CONNECTIONS
PART TWO OF TWO
Kittery, Maine
KITTERY TRADING POST
Since 1938, Kittery Trading Post has been outfitting
people for the great outdoors.
(Above) Shoppers are impressed
with Kittery’s wide selection of gear.
(Top right) Kittery Trading Post
Located: Kittery, Maine
Established: 1938
Employs: 400
Square Footage:
approximately 110,000 retail sq
footage; 100,000 warehouse
space for e-commerce
Mission:
Sell top name brands
at a great value
Departments:
Hunting, Shooting Sports,
Clothing, Footwear, Fishing,
Archery, Camping,
Specialty Sports—downhill ski,
cross country ski, canoe, kayak
Contact:
888-KTP-MAINE (587-6246)
www.ktp.com
To keep an edge on the competition,
Kittery Trading Post uses creative
techniques to train their sales staff.
The goal is have fun, share the outdoor
experience and offer outstanding
customer service. The result is a
dedicated sales staff, a meaningful
connection to their customers and an
increased profit margin.
Educate an Enthusiastic Sales Force
The first strategy: Be the authority on
new products. They consistently team
up with an ATK sales rep for a simple
hands-on training class. “It’s important
to make sure dealers have first-hand
experience,” said Sean Langton,
ATK Territory Sales Manager. “By
demonstrating our product, our
retail partners become educated
and experienced champions of
our products.”
SUCCESS STORY
DEALER
But there’s a lot more that goes on
behind the scenes.
07 the journal Summer 2011
Create a long-lasting relationship
with your customers
Their second method: they participate
in ATK sales events and promotions.
Among their arsenal of sales tactics,
Kittery hosts the ATK Dealer Trailer,
markets their store across many
mediums and continually makes
point-of-sale improvements.
“[In 2009], we had the ATK trailer
come, but it was a last minute event
and we didn’t effectively market
or advertise,” said Fox Keim, Vice
President of Kittery Trading Post.
They learned from the slow sales
and small crowds. When it came to
organizing the next big event—they
booked it well in advance. “Which left
us plenty of time to advertise for the
event,” said Keim.
Each year there are a wide variety of
clinics, exhibits and demonstrations
for all ages. For four days in early
September Kittery hosted the ATK
Dealer Trailer. It coincided with
their 34th annual event called
“Septemberfest”—a seven day
shopping extravaganza.
The week-long Septemberfest event
offered deep discounts, sweet
giveaways and several chances for
customers to win more than $15,000 in
free merchandise.
The ATK Dealer Trailer was parked at
their north entrance—a prime location
facing the most foot and vehicle traffic,
according to Keim. He estimates the
2010 attendance reached 100,000 over
the seven days.
Inside the trailer, there were sample
products for customers to touch,
hold and use. When a customer found
a product they liked, they simply
headed into the store to purchase
or special order.
Special events are a fantastic way to
get new and returning customers to
the store. But, you need to carefully
plan your events and promotions
before you jump in.
Rev up the word-of-mouth dynamic.
Being an ATK Premium Partner has
helped Keim select the right promotion
for the right time. Over the past seven
years, his team has tirelessly worked
to strengthen and develop their
advertising campaigns.
Their customers can now:
With the help of ATK’s CO-OPTIMUM
program, Kittery’s in-house graphic
designers, advertisers and web gurus
have expanded their presence in print,
on TV, on radio and online. They’ve
even cultivated their e-commerce
website and embraced social media.
» Online: Sign up for e-Newsletters. Be
The Kittery team created a
plan that involves:
» Listening. Create a presence that
encourages interaction.
» Responding. Talk with your
customers. People learn from
each other.
» Energizing. Share photos and stories
from the field and the store.
» Embracing. Fans will comment and
expect you to respond.
» Supporting. Encourage feedback
from customers—the good, bad
and funny.
» Print: Read about upcoming events
and store sales in local newspapers.
Get directions from billboards on
local transit ways.
» TV and Radio: Learn about current
in-store promotions on local stations.
notified of the newest promotions,
best deals and incentives in-store or
online. Provide real-time feedback
via Facebook.
Interacting with customers online
has helped Keim and his staff offline.
Whether their Facebook fans are
sharing photos from the field or new
orders are being placed through
their e-commerce site, the managers
at Kittery are learning from their
fans, energizing their sales staff and
supporting their business.
Customers love
touring the ATK
Dealer Trailer.
More than
100,000 people
visited Kittery’s
Septemberfest
event in 2010.
Summer 2011 the journal
08
CONNECTIONS
CONNECTIONS
From the wire
Shooting Times
Trophy-Grade Bullets
By Layne Simpson, Executive Field Editor, March 2011
On his first African safari, Texan Jack Carter fired seven 300-grain
bullets from his .375 H&H Magnum into a Cape buffalo bull,
seemingly with very little effect. Only after receiving another halfdozen bullets from a .458 Winchester Magnum did the great beast
call it quits. Moments later a somewhat shaken Carter decided the
hunting world needed a better bullet for use on large and tenacious
game, and in 1988 he headed back to Africa with one of his own
design. Called the Bear Claw, its copper jacket combined a long,
solid shank at the rear with a lead-filled cavity up front.
What is 3-GUN?
Bonding the lead core to the jacket kept everything together during
expansion. The combination of a soft lead core up front along with
a solid chunk of metal making up more than half the length of the
bullet at the rear added up to both reliable expansion and high
weight retention.
Along about the same time, Carter also came up with a nonexpanding
bullet called the Sledgehammer Solid. Both were sold under the
Trophy Bonded name.
Carter intentionally designed the Bear Claw with one shortcoming.
Realizing other companies already made fine deer bullets, his goal
from the very beginning was to come up with a bullet of extremely
tough construction, one best suited for use on moose, elk, brown
bear and the big stuff of Africa, especially when the bullet would be
fired from a magnum cartridge. For this reason, the Trophy Bonded
Bear Claw (TBBC) was designed to expand rather slowly to a
comparatively small frontal diameter for extremely deep penetration,
and that made it less than ideal for use on deer-size game, especially
when impact velocity had dropped off at long range.
Field
Notes
THIS SPORT HAS IT ALL:
ACTION, CHALLENGE AND NERVES OF STEEL.
To read the full article, see the March 2011 issue of Shooting
Times. For more information regarding Shooting Times, visit
www.shootingtimes.com.
This excerpt from Shooting Times was reprinted with the
permission of the publication and is a great example of how
effective marketing, product placement and media relations
can translate into success at the retail level.
Field Feedback: Sales Tips
The BLACKHAWK! ® SERPA® Quick Disconnect System pretty much sells itself. ATK Sr. Product Marketing Manager Chuck
Buis recommends up-selling this holster-mounting accessory to customers who have invested in a SERPA holster. Every type of
customer will benefit from the versatility and convenience of this revolutionary system.
Tell the tactical operative–The Quick Disconnect System delivers rapid
platform transitions and complete 360-degree angle adjustment—without
the use of tools and with only one hand. Quickly transfer your handgun
from MOLLE vest to drop-leg platform while keeping your weapon securely
holstered.
Tell the hunter–Attach your SERPA holster to an ATV, belt, or backpack strap
using the System’s unique interlocking adapters. Your handgun will be where
you need it, when you need it.
Chuck Buis of BLACKHAWK! demonstrates the
versatility of the SERPA Quick Disconnect System.
09 the journal Summer 2011
Tell the homeowner–For versatile home protection, use the Quick Disconnect
System to move your handgun from desk to bedside table to closet­— without
ever removing the weapon from the holster.
National and World Champion, Todd Jarrett, has been
a dominant force in practical shooting for the past 25 years.
He currently holds four World titles, nine National titles, and
countless other shooting-event trophies. Jarrett now has his eyes
set on a National Championship Title in Three Gun (3-Gun).
Three-Gun competitions blend defense pistols, tactical shotgun
and AR-style rifles into one of the most fun and diverse actionshooting sports out there. It puts shooters through timed courses
with multiple stages, many obstacles and tactical scenarios.
We asked Jarrett a couple of questions to find out how you can
better prepare for three-gunning customers at your store:
What are 3-Gun competitors looking for when shopping
for ammunition?
TJ: “Ammo can be a problem for most competitors. It’s hard to
find heavy 223-cal ammunition in 69-, 75-, and 77-grain at local
gun shops, even standard 223-cal in 55-grain can be hit or miss.
So, shooters usually end up buying reloading gear too. Slugs
are also difficult to find, especially low-recoil 12-gauge slugs
rated at 1,200 feet per second. For clays, getting size 8 and 7½
is typically easy, but trying to find high-brass 12-gauge, size 6
can be challenging. And, stores need to stock buckshot in the
summer time––Actually, I think they should start stocking 3-Gun
ammunition right after Christmas!”
What other accessories are 3-Gun customers shopping for?
TJ: “Most everyone wants a SERPA handgun holster because
of all the running, jumping or crawling that happens during
competitions. Good cleaning cloths and holders for clay targets
are both a must, and they sometimes can be hard to find at a gun
shop. Shooters also need new cleaning supplies quite often, and
they are looking for the good stuff!”
Learn More:
We actively support the 3-Gun sport. After all…BLACKHAWK!
sponsors Todd Jarrett, and Federal Premium Ammunition
sponsors the TV Show
“3-Gun Nation”. We
have also partnered
with Benelli to
sponsor a team of
talented shooters.
Want to learn more?
online and visit
www.toddjarrett.com
www.3gunnation.com
Summer 2011 the journal
10
SPOTLIGHT
New
SPOTLIGHT
Product
Showcase
Downrange Delight
Fire up the fun and turn loose the competition with striking
new targets from Champion.
Give your customers flashy and fun practice options with
the same reliable performance they’ve come to expect
from Champion.
WE’VE WATCHED THE MARKET SHIFT. Now, we’ve got a little bit of something
Champion’s popular DuraSeal™ lineup
for everyone. Cash-in on these modern new products that all touch expanding
provides instant feedback and hours of
market segments.
excitement at the range. Now DuraSeal
targets are available in radiation green. These
Practice, Pink and Proven Performance
sharp new spinners provide striking contrast
We’ve got some impressive new rounds to help shooters hone their skills, or
in all light conditions, especially at long
drop the next trophy that roams into their crosshairs.
distances. Champion’s two new insect targets
offer a fun way to sharpen shooting skills. A
Hook AR-style rifle shooters on CCI’s new .22 Long Rifle AR Tactical. Optimized
variety of photo-realistic insects all have point values to bring some friendly
for ideal functioning in modern sporting rifles, these bullets have excellent
competition to the range.
accuracy––1.5 inches at 100 yards for 10-shot groups. Shooters young and old
Expanding Markets, Increasing Sales
will celebrate the arrival of
Put Willie to Work for You
these rounds––especially
Endorsed by Willie Robertson himself, the Buck Commander series of shooting
after you remind them how
bags are packed with features any hunter/shooter will appreciate. Heavy-duty
affordable they are.
600D polyester adorned in Realtree® AP® camouflage means your
customers can sport these at the range or take them out in the field.
It’s always good practice and great fun bustin’ clays. Suggest your customers
Internal and external pockets with strong, wraparound zippers
shoot some hulls for healing. Join us as we proudly help support the fight
keep gear secure in every environment. MOLLE-compatible
against breast cancer. We are producing a special pink hull 12-gauge 2-¾-inch
sewn-in webbing for Speed Clip™ attachments lets customers
#8 load. A portion of these sales will go for a great cause, and your customers
easily customize this gear—giving you the opportunity to
will think so too.
upsell Buck Commander accessory pouches.
Speer Bullets’ DeepCurl™ recently won the NRA’s 2011
the
Reloaders Rejoice
Golden Bullseye Award for Ammunition Product of
Reloaders are a growing market. That’s exactly why we’ve upgraded
Year. The experts at American Rifleman magazine
and expanded our reloading offerings. Broaden the scope of your
determined that DeepCurl consistently
sales by tapping into the trend that’s quickly gaining steam.
performed above expectations and boldly
2011 Ammunition
Product of the Year
— American Rifleman
demonstrated its value to customers––more
RCBS now offers AR Dies to service AR-style and semi-
so than any other ammunition out there. Let
auto shooters with precision. Alliant Powder developed
American Rifleman’s decision help you on the
new AR-Comp specifically for AR-platform rifles––it’s
sales floor, and let DeepCurl’s performance
ideal for fast action, high volume shooters and heavy .223
speak for itself.
or .308 match bullets. Reliable, clean burning ignition with consistent
pressure and velocities across temperature extremes separates
AR-Comp from other smokeless powders on the market.
11 the journal Summer 2011
Summer 2011 the journal
12
SPOTLIGHT
SPOTLIGHT
READY, SET, DISPLAY
Use eye-catching, diverse displays and
promotions to generate excitement and sales.
Summer is prime time to sell the most-shot ammunition of
all time––.22 Long Rifle. Whether your customers are looking to
shoot targets at the range, hunt small critters or win prestige at
shooting competitions, this CCI® Ammunition Display has the
ammunition they want and need. The compact display exhibits
a prevalent mix of 17 HMR and 22-caliber loads–in a wide variety
of bullet choices—that are sure to sell. Display dimensions:
16¼-inches wide by 11-inches high by 8-inches deep.
SAVE $25
For more information on how to purchase or qualify for any ATK
display/P.O.P, contact Dealer Services at (866) 223-9388.
Consumer Rebates Up To $50 on Champion® Automatic Traps
$25 Mail-In Rebate on the
WheelyBird™ Trap
For reliable feeding and consistent flights, Champion® clays
SHOOT BETTER. HAVE FUN.
TO RECEIVE YOUR CHAMPION MAIL-IN REBATE OF $25.00 WITH THE PURCHASE OF THE CHAMPION® WHEELYBIRd™
TRAP (#40909), ENCLOSE IN AN ENVELOPE:
MAIL TO:
Completed Rebate Coupon (Printout)
Champion WheelyBird $25 Rebate
dept. 7587, PO Box 5011
Original UPC
Stacy, MN 55078-5011
Original Cash Register Receipt
Toll free number: 866-269-5194
NAME: ____________________________________________
AddRESS: ________________________________________
CITY: ________________ STATE: ______ ZIP: ___________
EMAIL: ___________________________________________
I understand that by giving my email address, I will receive periodic emails
about new outdoor products and special offers.
Maximum of $25.00 rebate. Cash redemption value is 1/100 of 1
cent. Purchase must be made between February 1, 2011 and August
31, 2011 and received by September 30, 2011. Consumer submits
coupon with box UPC and original cash register receipt. Please allow
6-8 weeks for delivery. Limit one (1) per name, address and household.
Clubs, groups and organization entries are void and will not be honored,
acknowledged or returned. Material from non-compliant requests will
be determined without response. Online coupon download printouts
acceptable. No duplicate or reproduced forms will be honored. This
offer may not be combined with any other offers or coupons affecting
the same product. Void where prohibited and subject to all laws. Offer
valid in U.S.A. and Canada. U.S. funds only.
www.championtarget.com
CT533 1110
SAVE $50
$50 Mail-In Rebate On Any
EasyBird® Auto-Feed, Doubles, SST®,
180-Sporter or 6-Packer Trap
rule the sky. With fewer broken clays and more reliable releases,
Champion guarantees nonstop shooting action. The new
ultra-mobile WheelyBird Auto-Feed Trap features lightweight
construction and a two-wheeled frame with pull handle–making
it very easy to store and transport. But, don’t let WheelyBird’s
compact size fool you: It’s packed with power. Clays can be
quickly launched upwards of 55 yards—every 2 seconds!
Your customers can receive a $50 rebate on these traps:
EasyBird® (Part No. 40910), EasyBird® Doubles (Part No. 45322),
SST® Rabbit (Part No. 40259), SST Electric (Part No. 40267),
180-Sporter (Part No. 45320), EasyBird® 6-Packer (Part No. 40911),
EasyBird® Oscillating 6-Packer (Part No. 40912). Offer Good:
2/1/11 to 12/31/11.
SHOOT BETTER. HAVE FUN.
TO RECEIVE YOUR CHAMPION MAIL-IN REBATE OF $50.00 WITH THE PURCHASE OF ANY CHAMPION® EASYBIRd®
AUTO-FEEd, dOUBLES, SST®, 180-SPORTER OR 6-PACkER TRAP, ENCLOSE IN AN ENVELOPE:
Completed Rebate Coupon (Printout)
Original UPC
Original Cash Register Receipt
MAIL TO:
Champion EasyBird $50 Rebate
dept. 7586, PO Box 5011
Stacy, MN 55078-5011
Toll free number: 866-269-5194
This Rebate Coupon is good for:
• EasyBird® Auto-Feed (#40910)
• EasyBird® doubles (#45322)
• SST® Rabbit (#40259)
• SST Electric (#40267)
• 180-Sporter (#45320)
• 6-Packer (#40911/40912)
NAME: ____________________________________________
AddRESS: ________________________________________
CITY: ________________ STATE: ______ ZIP: ___________
EMAIL: ___________________________________________
I understand that by giving my email address, I will receive periodic emails
about new outdoor products and special offers.
CT533 1110
Maximum of $50.00 rebate. Cash redemption value is 1/100 of
1 cent. Purchase must be made between February 1, 2011 and
December 31, 2011 and received by January 30, 2012. Consumer
submits coupon with box UPC and original cash register receipt. Please
allow 6-8 weeks for delivery. Limit one (1) per name, address and
household. Clubs, groups and organization entries are void and will not
be honored, acknowledged or returned. Material from non-compliant
requests will be determined without response. Online coupon download
printouts acceptable. No duplicate or reproduced forms will be honored.
This offer may not be combined with any other offers or coupons
affecting the same product. Void where prohibited and subject to all
laws. Offer vaid in U.S.A. and Canada. U.S. funds only.
www.championtarget.com
13 the journal Summer 2011
Or they can receive a $25 rebate on the new WheelyBird™
Auto-Feed Trap (Part No. 40909). Offer Good: 2/1/11 to 8/31/11.
To submit mail-in rebate, remind your customers to find and fill-out
the rebate coupon sticker located on the box when they buy, or they
can download and print it out at: www.championtarget.com.
Get
Geared up
for summer
As seasons change so must carry
conceal tactics. For those licensed
to carry concealed firearms, the
warmer months of summer present
a challenge to concealing a handgun.
As your customers are forced to shed jackets,
sweaters and outerwear, their winter holster and
apparel choices may no longer be practical. Seasonal
changes need to be made to accommodate the dog
days of summer.
Holsters­— One popular summer holster is the
BLACKHAWK!® Leather Tuckable Holster. This
inside-the-pants sueded leather holster has a
specially designed belt loop that allows your
customer to
actually tuck
in their shirt
between the
pistol holster
and the
waistband.
Another very
popular choice is the
BLACKHAWK! Nylon
Pocket Holster. Designed
for both the small frame
and compact full frame
semi-autos as well as 5-shot
snubby revolvers, this holster
keeps your SKU count down by appealing to both
right-handed and left-handed shooters. The size 3
Pocket Holster actually holds all of the baby .380’s
and all of the 2-inch 5-shot revolvers popular among
those who pocket carry. All with just one model.
Apparel & Accessories—Don’t forget the apparel
and accessories for summer carry. BLACKHAWK!
CQC Pistol Belts look like casual belts, but they
have a hidden polymer reinforcement spine.
Tough Medicine—No Matter the Season
It doesn’t matter if it’s spring, summer, winter or
fall, customers who value personal protection look
for ammunition that is dependable and effective.
For the best in home defense, we recommend
stocking the new Guard Dog™ Home Defense
ammunition from Federal Premium®. Engineered
for less over-penetration through residential walls,
Guard Dog delivers the bite but with the added
safety to loved ones within the home. For small
caliber carry concealed ammunition, Speer® now
offers a new Gold Dot Short Barrel in 22-caliber.
Often considered a sub-par personal defense round,
the new Gold Dot .22 WMR gets newfound respect
as this 40-grain hollow point provides reliable
expansion, flawless feeding/extraction and
10-11-inch penetration in factory testing.
As the seasons change, take advantage of the needs
of your carry conceal customers. Stock the gear that
keeps them comfortable and ready to protect those
they love.
Summer 2011 the journal
14