Why São Paulo

São Paulo Convention & Visitors Bureau
GLOBAL PUBLIC POLICY SUMMIT
2013
PROPON E NT
PROPON E NT
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Why Brazil?
Why Brazil
Brazil for International Meetings and Business
According to the International Congress & Convention Association (ICCA), the biggest global association in
meeting segment, in 2009 Brazil hosted 293 international meetings, following their criteria for including an event
on their database, which are: meetings must rotate on a regular basis, attract a minimum of 50 participants
and rotate between at least 3 countries. These figures place the country 7th position worldwide in number of
international events. Brazil is the best-ranked country among Latin American countries and the 2nd place in the
continent ranking.
Brazil has the largest, most important market for trade fairs in South America. This is particularly evident in
economic sectors in which Brazil has a strong international position. These include textiles, footwear and
accessories, jewelry and precious stones, foodstuffs, plastics, building materials, aeronautics, agribusiness and
instruments for the health sector.
The growth of business and events tourism in Brazil is largely due to the excellent infrastructure available: a large
network of top-ranking hotels and resorts, excellent airports, transportation, telecom and financial services.
Beyond this, of course, there are other attractions like the varied, tasty cuisine and the wide range of options in
entertainment and shopping.
Add to all this the fact that Brazil has a rapidly expanding economy with a domestic market of over 180 million
people, a predominantly urban population. The modern, diversified industrial park, strong, dynamic commerce,
advanced technology in various sectors, and an agriculture and livestock sector that is among the most highly
developed and productive in the world all make Brazil a virtually inexhaustible source of investment.
That is why we can affirm that a business trip to Brazil – be it for trade fairs, congresses, symposium, business
meetings and events, for events in the fields of health, politics, sports, science and education, for shopping,
promotion or technical visits – is always a visit with guaranteed returns in every aspect.
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Why Brazil
Brazil in the World
Brazil’s figures are impressive: its population is just over 180 million inhabitants; it has a territory covering more than
8.5 million km2, a 7,367-km coastline, and 5,658 municipal districts.
The country has 26 states and a Federal District (where the capital, Brasília, is located), divided into 5 macro-regions:
North, Northeast, Midwest, Southeast and South. Although 92% of Brazilian territory is located in an inter-tropical
zone and warm weather predominates (with average temperatures above 20ºC), the country also sees occasional
snow and has semi-arid regions.
Source: IBGE – www.ibge.org.br
Countries that share borders with Brazil: Argentina, Bolivia, Colombia, Guiana, French Guiana, Paraguay, Peru,
Suriname, Uruguay and Venezuela. Sea temperature in the Brazilian coast:
- North and Northeast of the country: varies between 20º C and 25º C
- South and Southeast of the country: varies between 20º C and 15 º C
Why Brazil
The most industrialized country in the
Southern Hemisphere
Brazil is listed in the world’s 10 most important economies, with a strong and remarkable presence for
being one that exports the most. This is due to the investment in technology and the excellent cost/
benefit of the high-quality products manufactured in the country, allied to the talent and ability of
Brazilians, which is reflected in doing great business.
In highlighting the worldwide economic scenario, sectors such
as agribusiness, autoparts, marble & granites, medicaldental-hospital products, fashion & textiles, leather &
footwear and gems & jewelry, among others, count on
some of the biggest and most important international
trade shows that are held in Brazil every year.
• It has the widest ranging transport infrastructure
network among the so-called BRICs (Brazil, Russia, India,
China): 68 airports, serving 75 million passengers/year; 54
ports, with a capacity for more than 500 million tons/year; 1.7
million kilometer of highways, the world’s third largest road
grid. (Source: IBGE)
• It is at the present moment the world’s largest exporter of
soybeans, sugar, coffee, orange juice, tobacco, and beef. It
stands out in cutting-edge sectors, such as the production and
exportation of airplanes. It is the world’s number one manufacturer
of medium-range commercial jets. (Sources: APEX and ABIEC)
• It is the world leader in deep-water oil drilling. (Source: Petrobras)
• It has a modern and competitive textile industry, with 30 thousand
companies that sell US$ 21 billion/year. (Source: IBGE)
• It is one of the world leaders in the production of paper & cellulose, the
world’s main exporter of short-fiber cellulose. (Source: Bracelpa)
• It is Latin America’s leader in the exportation of buses, trucks and light
commercial vehicles. (Source: OICA)
• It has the ninth largest chemical industry of the world, in terms of world revenue. (Source: ABIQUIM)
• It is in 8th place in the ranking of the World’s largest GDPs (Gross Domestic Product). (Source: Ministry of
Finance)
• It has more than 150 million cellular telephone lines in operation. (Source: Anatel)
• The country is in the eighth place in the world in number of internet users. (Internet World States) power
of the domestic market that is the result of a heated and stable economy.
Why Brazil
Currency – The currency in Brazil is the Real (R$). Dollars, euros and traveller’s checks can easily
be exchanged in hotels, authorized banks and currency exchange places. All international credit cards
are accepted in most hotels, shops, restaurants and commercial establishments. On average, tourists can
consider an exchange rate of around USD 1 = R$ 1,65 and EUR 1 = 2,79
Visas and Passports – An entry visa is not required for holders of passports from
European or South American countries. Visas are only required for participants from countries adopting
the same policy for Brazilian citizens. Tourist visas can be renewed for a period of 180 days per year.
Passports must be valid for at least six months after the planned date of arrival in Brazil. For more
information access: www.mre.gov.br or www.braziltour.com
Language – Portuguese is the national language, but both the vocabulary and accent and
intonation are very different from what is heard in Portugal and other former Portuguese colonies. In
hotels and tourist centres English and Spanish are spoken to best cater to foreing tourists.
Accomodation – With more than 28,000 options of certified hotels to choose from,
Brazil offers a huge variety of accomodation, capable of satisfying the most varied and demanding
of tastes. For more information access: www.
portaldehospedagem.com.br
Time Zones – Brazil covers an area of
4 different time zones. The time zone of Brasilia
(capital of the country) is the national standard
and is 3 hours behind Greenwich Mean Time,
for the most of the year. In summer most of
brazilian states move the clock forward one
hour.
Why Brazil
Voltage – In the majority of Brazilian cities the electric current is either 110 or 220 volts.
Although it is advisable to confirm the voltage before plugging in any appliances.
Car Rentals – Rental car, with or without a driver, are available for tourists at the main
airports and in city centres. You should book in advance. Ask about the traffic legislation of the place
you are going to visit. For more information access: www.abla.com.br
Taxis – There are large fleets of taxis in most cities. Regular taxis, with a meter, can be hailed in the
street. Radio-taxis can be called by phone.
Transport – For air travel, the main national airlines cover most domestic flights. There are also
regional airlines, offering high levels of comfort and safety. The bus are also popular kind of transport
for travelling between states.
Tipping – Most restaurants and bars include a 10% service charge in the bill. It is usual to leave
a little more if the service was good. When it is not included in the bill, the general rule is a tip of
between 10% and 15%. Taxi drivers do not expect to be tipped.
Communications – Any part of the world
can be reached in real time by phone, fax or e- mail. The
Brazilian cell phone market is the second largest in the
world, with 650 thousand new lines sold every month.
Why São Paulo
Why São Paulo
Brasil
São Paulo
São Paulo
Why São Paulo
São Paulo
Recognized worldwide as the financial capital of Latin America, Sao Paulo is more than a land of opportunities
for executives.
Thousands of visitors from all over Brazil and abroad who come here for business meetings, conferences or to
attend major events may extend their stay by one or more days to enjoy the many options that the city boasts.
The city that never sleeps and receives over 90,000 events a year also offers excellent gastronomy, world-class
hotels, first-world infrastructure, lots of culture, musicals and shows and attractions for all budgets and tastes.
Take advantage, as there are few capitals in the world that combine business and entertainment so well.
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Come and see why Sao Paulo is simply the best!
Why São Paulo
Thousands of ways to get around
4 airports that connect Sp to
25 countries and 75 cities
500 daily flights
55 subway stations
32,000 taxis
10,000 buses
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Why São Paulo
International Direct Flights
International Regular Flights to São Paulo - Weekly
Continent
From
Africa
Johannesburg
Africa
Luanda
Asia
Beijing
Asia
Doha
Asia
Dubai
Asia
Nagoya
Asia
Seoul
Asia
Tel Aviv
Asia
Tokyo
Europe
Amsterdam
Europe
Barcelona
Europe
Frankfurt
Europe
Istambul
Europe
Lisboa
Europe
London
Europe
Madrid
Europe
Milan
Europe
Munich
Europe
Paris
Europe
Porto
Europe
Rome
Europe
Zurich
Central America
Oranjestad
Central America
Bridgetown
Central America
Mexico City
Central America
Panama City
Central America
Punta Cana
North America
Atlanta
North America
Boston
North America
Chicago
North America
Dallas
North America
Houston
North America
Los Angeles
North America
Miami
North America
New York
North America
Orlando
North America
Toronto
North America
Washington
South America
Asunción
South America
Bogota
South America
Buenos Aires
South America
Caracas
South America
Ciudad del Este
South America
La Paz
South America
Lima
South America
Montevideo
South America
Santiago
South America
Sta Cruz de la Sierra
South America
Ushuaia
To
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
São Paulo
Frequency
11
3
2
7
7
2
3
3
2
7
13
14
3
14
14
22
7
5
26
14
7
7
1
1
12
21
1
7
7
7
10
7
10
35
37
7
7
7
35
13
135
14
7
3
20
48
53
12
1
Why São Paulo
Hotels for all budgets and tastes
420 hotels with over 42,000 rooms
Flexible infrastructure
São Paulo attracts the most important international congresses,
trade fairs and cultural and sporting events.
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600,000 m2 of space for events
Why São Paulo
Extraordinary Gastronomy
Here you can find the country’s best restaurants.
52 types of cuisine
12,500 restaurants,
from Fast-Food to highly
sophisticated
24 hours a day, every day
The city has everything!
The largest shopping center in Latin America
240,000 establishments,
from international designer labels to local,
more affordable products
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More than 80
shopping centers
59 specialized shopping streets
Why São Paulo
For all types of looks
7 concert halls
São Paulo lives and breaths culture and entertainment
184 night clubs
7 soccer stadiums
39 cultural centers
Free time and leisure
260 movie theaters
160 theaters
90 museums
São Paulo has lots of options to relax and have fun, to enjoy adventure and radical sports, ecotourism,
sunbathing, and the sea or waterfalls.
All easily accessible through modern highways.
Luxury Healthy Clubs
7 Theme Parks
54 parks and
Stunning Beaches
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recreational spaces
Why São Paulo
Streets Ahead
Home to the leading educational, technology and
research centers in Latin America.
8 of 10 largest technology companies in the country
are located in Sao Paulo.
101 hospitals
22 technical education centers
26 universities and 146 colleges
The city that never stops
São Paulo has all the services required
to make a first class event happen
24 hours a day, every day
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Here you are Welcome
Ranked the nicest city in the Southern hemisphere and
4th nicest in the world by Reader’s Digest in 2008.
São Paulo is more than ready to please the participants of an
event, with success guaranteed.
Why São Paulo
Security
According to EMBRATUR and SpTuris, Government Tourism Departments, one of the urban myths that surrounds
Brazil and can put people off a visit is the safety and security issue.
In fact, Brazil and it’s main cities, like São Paulo, are no more dangerous than cities in Europe or North America and
violent crimes againsto turists or foreign visitors are extremely rare, hence the headlines if they doc cur.
Brazil is also politically stable with no natural enemies and no terrorist activities.
Being sensible and streetwise is the key to a trouble -free and enjoyable stay both in Brazil and anywhere in the
world.
To help advise tourists, assist with any problems and to ensure peace of mind and security for all our visitors, the
State of São Paulo has pioneered the creation of Deatur – a Tourist Police Station – Deatur has six stations in the state:
located at the airports, the Port of Santos, Anhembi Park, in Interlagos and the other at Rua da Consolação, close to
Avenida Paulista, in the heart of the city.
They are always on duty to help tourists, and can be found at the following addresses:
- Rua Consolação, 247 - Downtown – (11) 3257-4475
- Pavilhão de Exposições do Anhembi – (11) 2226-0664
- Aeroporto de Congonhas – (11) 5090-9032
- Aeroporto de Guarulhos – (11) 6445-3064
Why São Paulo
The several cities in São Paulo
In an initiative of SPCVB and its associates, the project Destinations segregated Sao Paulo into “segments” in order
to divulge each region’s attractions.
There are five destinations - Berrini, Paulista & Jardins, Centro, Anhembi & Center Norte, Ibirapuera & Moema and
Faria Lima & Itaim – with potential and infrastructure comparable to many state capitals.
The organization envisages the Project as a way to boost the volume of business, by promoting, attracting and
generating even more events.
We have used this new geographic concept to segment the city so you can taste and experience the many
sensations it has to offer, before and after your event.
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Experience São Paulo first-hand and enjoy a bit more the attractions of the big cities inside the metropolis that is
Simply the Best!
Why São Paulo
Infrastructure per region
18 hotels
3,977 hotel rooms
13,354 sqm hotel conference facilities
503,126 sqm conference center facilities
2,820 sqm special venues
800 sqm performance halls
520,100 sqm total for events
45 hotels
6,234 hotel rooms
18,445 sqm hotel conference facilities
15,741 sqm conference center facilities
3,593 sqm special venues
37,779 sqm total area for events
Grande São Paulo
Alphaville
Guarulhos
Tamboré
Osasco
São Caetano
28 hotels
Itapecerica da
Serra
4,189 hotel rooms
7,390 sqm hotel conference facilities
6,000 sqm performance halls
13,390 sqm total area for events
Brotas
São Paulo
Ilhabela
Costa dos Alcatrazes
Partner destinations (•)
BOATING, BEACHES, ECOTOURISM AND ADVENTURE
Sto. André
ABC
28 hotels
4,920 hotel rooms
21,029 sqm hotel conference facilities
50,000 sqm conference center facilities
2,230 sqm special venues
360 sqm performance halls
73,619 sqm total area for events
São Bernardo do
Campo
24 hotels
5,413 hotel rooms
26,908 sqm hotel conference facilities
37,409 sqm conference center facilities
5,530 sqm special venues
17,400 sqm performance halls
2,410 sqm social clubs
89,657 sqm total area for events
Venue Options
Suggested Venue’s Destination
Berrini
The Destinations Project is an initiative of the São Paulo Convention & Visitors Bureau, and is
designed to showcase the best of the city’s most popular districts.
Just as a pizza can be made a thousand different ways without ever losing its identity, the Destinations
Project reflects the need to segment São Paulo, which is still a hard city for outsiders to understand,
given its massive size.
The Berrini Destination arose through the efforts of the São Paulo Convention & Visitors Bureau in
conjunction with seven of the region’s luxury hotels: Gran Estanplaza São Paulo, Grand Hyatt São
Paulo, Hotéis Transamérica, Hilton São Paulo Morumbi and Sheraton São Paulo WTC.
Production of marketing campaigns and initiatives to attract a greater number of visitors
To increase the number of visitors to São Paulo and lengthen their stay in the city, the São Paulo
Convention & Visitors Bureau views the “Destinations Project” as a way to streamline and organize
sales and promotion, and to secure and create events.
With this vision, the SPCVB is helping design a new organizational structure that results in a welldivided city, that resembles a pizza.
Just like São Paulo, with all its diversity, you can have it
whole or sliced the way you like it.
São Paulo is All the Best…and so is
Berrini!
We’ve divided São Paulo into
pieces, so you can sample each
region and experience everything
this amazing city has to offer.
Venue Options
Hotel Transamérica São Paulo
23 number of rooms 1 auditoriums - capacity 170
1,500 main room capacity
2,815 capacity of all rooms
1,200 m² main room area
396 apartments
880 parking lot
5,966 m² total area
10 km distance from Congonhas Airport
42 km distance from Guarulhos Airport
Av. das Nações Unidas, 18591
Santo Amaro - São Paulo - SP
CEP 04795-901
Tel.: 55 (11) 5693-4511
Fax: 55 (11) 5693-4990
[email protected]
www.transamerica.com.br
Venue Options
Hotel Transamérica São Paulo
Room Capacity
Venue Options
Hotel Transamérica São Paulo
Room Capacity
Capacidade / Formato
Capacity / Layout
Reuniões / Meetings
Salas / Espaços
Rooms / Spaces
Auditório
Auditorium
01 Comandatuba 1, 2 ou 3
Banquetes / Banquets
Escolar ou Esp.
Mesas Red.
U
de Peixe
com Buffet
U-shaped Classroom or Quadrado Mesa Única Mesas Redondas Round Tables
layout
Fishbone layout
Square
Single Table Round Tables with self service
Cocktails
Cocktails
Altura (m)
Height (m)
Área (m²) e
Dimensões (m)
Area (m²) and
Dimensions (m)
500
100
200
110
50
330
240
400
4,0
01 Comandatuba 1+2 ou 2+3
1.000
180
400
190
100
600
480
800
4,0
400 (16.30x24.60)
800 (32.60x24.60)
01 Comandatuba 1+2+3
1.500
270
600
280
150
900
720
1.000
4,0
1.200 (48.90x24.60)
02 Ilhéus / Una / Canavieiras
25
10
20
13
12
20
-
25
4,4
42 (7.70x5.50)
02 Ilhéus + Una ou Una + Canavieiras
50
20
40
26
20
40
30
50
4,4
84 (7.70x11.0)
02 Ilhéus + Una + Canavieiras
75
30
60
36
25
60
50
75
4,4
126 (7.70x16.50)
03 Auditório Transamérica
170
-
-
-
-
-
-
-
5,0
11,60x19,60
-
-
-
-
-
450
350
600
4,0
600
05 São Paulo 1 ou 2 ou 3
120
40
60
46
25
80
70
120
5,0
128 (8.00x16.00)
05 São Paulo 1+2 ou 2+3
240
60
120
66
35
160
140
280
5,0
256 (16.00x16.00)
05 São Paulo 1+2+3
360
80
180
86
50
240
210
400
5,0
384 (16.00x24.00)
06 Caracas / Toronto
40
20
30
25
18
40
30
50
4,2
72 (8.00x9.00)
07 Bogotá / La Paz
40
20
30
25
18
40
30
50
4,2
72 (8.00x9.00)
08 San Francisco
40
20
30
25
18
40
30
50
4,2
72 (8.00x9.00)
04 Grand Foyer
• Terraço / Terrace
-
-
-
-
-
150
120
200
3,1
257 (15.00x17.00)
• Pérgola / Pergola
-
-
-
-
-
-
170
200
2,9
360 (9.00x10.00)
Capacidade / Formato
Capacity / Layout
Salas / Espaços
Rooms / Spaces
09 Brasília
Reuniões
Meetings
Auditório
Auditorium
U
U-shaped
layout
Escolar ou Esp.
de Peixe
Classroom or
Fishbone layout
Banquetes
Banquets
Quadrado
Square
Mesa Única
Single Table
Mesas Red. com
Buffet
Mesas Redondas Round Tables
Round Tables
with self service
Cocktails
Cocktails
Altura (m)
Height (m)
Área (m²) e
Dimensões (m)
Area (m²) and
Dimensions (m)
120
40
60
45
25
80
70
120
2,6
128 (8,00x16,00)
10 Lima
-
8
-
10
10
-
-
-
2,6
22,40 (4,00x5,60)
11 Quito
50
25
30
30
20
50
50
50
2,7
78 (12,00x6,50)
12 Santiago
50
25
30
30
20
50
50
50
2,7
84,50 (13,00x6,50)
13 Montevideo
40
20
40
25
20
50
40
50
2,2
70 (9,10x7,70)
14 Buenos Aires
70
30
50
35
25
60
50
80
2,2
94 (12,60x7,50)
Capacidade / Formato
Capacity / Layout
Espaços
Centro de Exposições
Exposition Center
Mesas Redondas
Round Tables
Mesas Red. com Buffet
Round Tables with self service
Cocktails
Cocktails
Altura (m)
Height (m)
Área (m²) e Dimensões (m)
Area (m²) and Dimensions (m)
1.200
1.000
1.000
2,7
1.800
Venue Options
Transamerica Expo Center
20 number of rooms
6,500 main room capacity
25,000 capacity of all rooms
2,000 parking lot
33,188 m² total area
10 km distance from Congonhas Airport
42 km distance from Guarulhos Airport
Av. Dr. Mario Villas Boas Rodrigues, 387
Santo Amaro - São Paulo - SP
CEP 04757-020
Tel.: 55 (11) 5643-3000
Fax: 55 (11) 5643-3013
[email protected]
www.transamericaexpo.com.br
Venue Options
Transamerica Expo Center
Room Capacity
BudgetTRANSAMÉRICA EXPO CENTER
TICKETS
1.
Registration Fee
Delegates
Price
Subtotal
Members
400
US$ 1.300
US$ 520.000
Non members
250
US$ 1.800
US$ 450.000
Students
50
US$ 250
US$ 12.500
Accompanying Person
200
US$ 250
US$ 50.000
Gala Dinner (extra)
150
US$ 180
US$ 27.000
SUBTOTAL
2.
US$ 1.059.500
Sponsors and Sponsorships
Quantity
Price
Subtotal
Gold
3
US$ 100.000
US$ 300.000
Silver
6
US$ 50.000
US$ 300.000
Bronze
10
US$ 25.000
SUBTOTAL
US$ 250.000
US$ 850.000
COSTS
1.
Venue
Price
5.
Human Resources
Price
1.1
Spaces
US$ 80.000
5.1
Hostess
US$ 4.000
1.2
Security, Cleaning and Others
US$ 35.000
5.2
Translators
US$ 6.000
1.3
Equipment
US$ 11.000
5.3
1.4
Catering
US$ 90.000
SUBTOTAL
US$ 216.000
Reception
US$ 8.000
SUBTOTAL
US$ 18.000
2.
Exhibition
Price
6.
Social Program
Price
2.1
Structure (posters)
US$ 8.000
6.1
Gala Dinner
US$ 55.000
2.2
Carpet
US$ 5.500
6.2
Attractions
US$ 6.000
2.3
Management of Exhibition
US$ 8.000
6.3
SUBTOTAL
US$ 21.500
Congress Portal-Website
Price
7.
3.1
Rental
US$ 2.200
7.1
Costs for the Speakers
US$ 80.000
3.2
Construction
US$ 4.000
7.2
Abstracts Management
US$ 260.000
3.3
Maintenance
US$ 3.000
7.3
Pre-Congress Meeting
US$ 30.000
SUBTOTAL
US$ 9.200
SUBTOTAL
US$ 370.000
Communication
Price
3.
Transfers
US$ 14.000
SUBTOTAL
US$ 75.000
Scientific Secretary
Price
4.1
Design
US$ 1.500
8.1
Insurance, Contingency and
Tax
Pre-Congress Meeting Plus
4.2
Printing
US$ 28.000
8.2
Unexpected Expenses
US$ 45.000
4.3
Mailing
US$ 4.000
8.3
ommission to Send Sponsors Quo
US$ 127.500
4.4
Congressman Kit
US$ 12.500
8.4
Government Tax
US$ 305.500
SUBTOTAL
US$ 493.000
4.
4.5
Signaling
US$ 6.000
4.6
Postal Service
US$ 26.000
SUBTOTAL
US$ 78.000
8.
Price
US$ 15.000
9.
Project Management
Price
9.1
WITSA Payment
US$ 75.000
9.2
Management
US$ 10.000
SUBTOTAL
US$ 85.000
TOTAL COSTS US$ 1.365.700
All the expenses are for "2011" and should be review for "2013"
It is necessary to add taxes to all the expenses in this page
This is a first project, it should be updated according the organization's needs
The cash flow will be analyzed according the payment type, receiving of other countries
Balance
Total Costs US$ - 1.365.700
Tickets US$ 1.059.500
Sponsors Quote US$ 850.000
FINAL RESULT US$ 543.800
Hotel Options
Hotels
Blue Tree Premium Berrini
www.bluetree.com.br
Blue Tree Premium Morumbi
www.bluetree.com.br
Blue Tree Premium Verbo Divino
www.bluetree.com.br
Estanplaza Berrini
www.estanplaza.com.br
Estanplaza International
www.estanplaza.com.br
Estanplaza Nações Unidas
www.estanplaza.com.br
Gran Estanplaza São Paulo
www.estanplaza.com.br
Grand Hyatt São Paulo
www.saopaulo.grand.hyatt.com.br
Hilton São Paulo Morumbi
www.saopaulomorumbi.hilton.com
Hotel Ibis São Paulo Interlagos
www.ibis.com.br
Hotel Ibis São Paulo Morumbi
www.ibis.com.br
Hotel Transamérica São Paulo
www.transamerica.com.br
InterCity Premium Berrini
www.intercityhoteis.com.br
InterCity Premium Nações Unidas
www.intercityhoteis.com.br
Mercure São Paulo Berrini
www.mercure.com.br
Mercure São Paulo Nações Unidas
www.mercure.com.br
Novotel São Paulo Morumbi
www.novotel.com.br
Quality Berrini
www.atlanticahotels.com.br
Sheraton São Paulo WTC Hotel
www.sheratonsaopaulowtc.com.br
The Time Othon Suítes
www.othon.com.br
Transamerica Nações Unidas
www.transamericaflats.com.br
Travel Inn Montecattini
www.travelinn.com.br
Tryp Berrini
www.solmelia.com
Tryp Nações Unidas
www.solmelia.com
www.visitesaopaulo.com/destino/berrini
hoteis BERRINI (i).indd 24
04/05/2011 15:47:09
Event Space Options
Event Spaces
ABM - Associação Brasileira de
Metalurgia, Materiais e Mineração
www.abmbrasil.com.br
Buffet Torres
www.buffettorres.com.br
Casa da Fazenda do Morumbi
www.casadafazenda.com.br
Casa das Caldeiras
www.casadascaldeiras.com.br
Diquinta
www.diquinta.com.br
Espaço Manacá
www.espacomanaca.com.br
Espaço Mermier
www.mermier.com.br
Espaço Metodista 24h
www.espacometodista.com.br
Espaço Morena
www.espacomorena.com.br
Espaço Rosa Rosarum
www.rosarosarum.com.br
Espaço Veneza
www.espacoveneza.com.br
Estância Alto da Serra
www.estanciaaltodaserra.com.br
Fairbanks Way Logística e
Gastronomia para Eventos
www.fairbanksway.com.br
IMAM
www.imam.com.br
Innova Convention Center
www.brownbag.com.br/innova/
apresentacao_innova.pdf
São Paulo Center
www.saopaulocenter.com.br
Sky Hall
www.skyhall.com.br
Vila dos Ipês
www.viladosipes.com.br
Villa Bisutti
www.villabisutti.com.br
Villa Noah Embratel
www.villanoah.com.br
União Cultural
www.uniaocultural.com.br
espaco eventos (i).indd 24
24/03/2011 15:38:58
Entertainment
Entertainment
City Tours
São Paulo Greenery For nature
lovers, São Paulo has 40 parks boasting 11.2 million
square feet of greenery, including Ibirapuera,
Morumbi, Aclimação, Carmo and Trianon - not to
mention the Serra da Cantareira, one of the largest
natural urban forest in the country.
São Paulo Glamour The paulistano luxury
sector boasts international brands like Chanel, Louis Vuitton
and Montblanc and automobile brands like Jaguar and
Ferrari. These and other fashion heavyweights can be found
in fashionable shopping malls like Iguatemi and on Rua
Oscar Freire in the Jardins district.
São Paulo Romance
Couples seeking
romance should dine at Terraço Itália, which combines
exquisite cuisine with a panoramic city view. Jacuzzis,
aromatic baths and other luxuries make for even more
unforgettable moments in the city’s hotels.
São Paulo Arts Latin America’s cultural
capital is home to one of the richest art collections in
Brazil. Amongst the museums worth a visit are MASP,
the Pinacoteca Art Gallery and the Museum of Football.
The city also offers thousands of theatrical
performances, concerts and movies.
Entertainment
São Paulo’s many faces The world meets in São Paulo. With
over 70 nationalities living side by side, pluralism permeates the city, and the history
of its people is depicted in Imigrante Memorial.
São Paulo’s many religions The city
has places of worship for all faiths. Christians, Jews, Muslims
and Buddhists live together in harmony.
São Paulo of the Paulistanos In
their free time paulistanos like to walk around Ibirapuera
Park on the weekends, go to shopping centers, eat pizza on
Sunday evenings and go to the movies. Live the paulistano
experience and enjoy it!
Foto
s
: An d
ré S t
éfan
o
Well-being in São Paulo With a hectic
routine, health and quality of life should not be overlooked.
Spas, massages, alternative treatments and physical activities are
also widely available to all in the metropolis.
São Paulo Family
São Paulo is the city that has
something for everyone. From places dedicated to children to
spaces for the elderly, the city unites the family in theme parks,
cultural centers and zoos.
Entertainment
Bars and Restaurants Associated
Bar Brahma
Av. São João, 677
Centro
Tel.: 55 (11) 3333-0855
www.barbrahmasp.com
Bar des Arts Higienópolis
Av. higienópolis, 618 Arco AU 10 E 698
Higienópolis
Tel.: 55 (11) 3662-6363
www.bardesarts.com.br
Bar des Arts Itaim
R. Pedro Humberto, 09
Itaim Bibi
Tel.: 55 (11) 3074-6363
www.bardesarts.com.br
Barbacoa D&D Shopping
Av. das Nações Unidas, 12.555 – Piso L1
Boulevard – Loja 122 e 124 – Brooklin
Tel.: 55 (11) 3043-9244
www.barbacoa.com.br
Barbacoa itaim
R. Dr. Renato Paes de Barros, 65
Itaim
Tel.: 55 (11) 3168-5522
www.barbacoa.com.br
Barbacoa Churrascaria Morumbi Shopping
Av. Roque Petroni Jr., 1.089 – Piso Lazer
Lojas 52 e 53 - Jardim Gertrude
Tel.: 55 (11) 5181-6898
www.barbacoa.com.br
Brasil a Gosto
R. Professor Azevedo do Amaral, 70
Jardim Paulista
Tel.: 55 (11) 3086-3565
www.brasilagosto.com.br
Chácara Santa Cecília
R. Ferreira de Araujo, 601
Pinheiros
Tel.: 55 (11) 3034-6251
www.chacarasantacecilia.com.br
Churrascaria Sul Nativa
Av. Braz Leme, 2115
Santana
Tel.: 55 (11) 3476-8570
www.churrascariasulnativa.com.br
Fogo de Chão Churrascaria
Av. dos Bandeirantes, 538
Vl. Olimpia
Tel.: 55 (11) 5505-0791
www.fogodechao.com.br
Galeto´s Restaurante
Al. Santos, 2209
Jardim Paulista
Tel.: 55 (11) 3342-5333
www.galetos.com.br
Japa In House
R. Fernão Dias, 43
Pinheiros
Tel.: 55 (11) 3294-0760
www.japainhouse.com.br
La Tambouille
Av. 9 de Julho, 5925
Itaim
Tel: 55 (11) 3079-6277
www.tambouille.com.br
Leopolldina
Av. Chedid Jafet, 131 Loja 129 G
Vila Olimpia
Tel.: 55 (11) 3841-4366
www.bardesarts.com.br
Los Molinos
R. Vasconcelos Drumont, 526
Ipiranga
Tel.: 55 (11) 2215-8211
www.losmolinos.com.br
Nagoya Sushi
R. dos Pinheiros, 573
Pinheiros
Tel.: 55 (11) 3063-5713
www.nagoyasushisp.com.br
Pizzaria Charles
Av. José Maria Whitaker, 1785
Planalto Paulista
Tel.: 55 (11) 5585-9000
www.charlespizzaria.com.br
Restaurante Don Carlini
R. Dona Ana Neri, 265
Mooca
Tel.: 55 (11) 3208-2024
www.doncarlini.com.br
Restaurante Lilló
R. Borges Lagoa, 1321
Vila Clementino
Tel.: 55 (11) 5572-3177
www.restaurantelillo.com.br
Terraço Itália Restaurante
Av. Ipiranga, 344 - 41º andar
Centro
Tel.: 55 (11) 2189-2929
www.terracoitalia.com.br
Villa Távola
R. Treze de Maio, 848
Bela Vista
Tel.: 55 (11) 2842-9620
www.villatavola.com.br
Zeffa Pizza
R. Ministro Jesuíno Cardoso, 286
Itaim
Tel.: 55 (11) 3045-7686
www.zeffa.com.br
Mortadela Brasil
R. da Cantareira, 306
Mezanino Centro
Tel.: 55 (11) 3311-0024
www.mortadelabrasil.com.br
Concert Halls
Bourbon Street Music Club
R. dos Chanés, 127
Moema
Tel.: 55 (11) 5095-6100
www.bourbonstreet.com.br
Credicard Hall
Av. das Nações Unidas, 17955 - Vl.
Almeida
Tel.: 55 (11) 3576-1359
www.t4f.com.br
HSBC Brasil
R. Bragança Paulista, 1.281 - Santo
Amaro
Tel.: 55 (11) 5646-2100
www.hsbcbrasil.com.br
Tom Jazz
Av. Angélica, 2.331
Santa Cecília
Tel.: 55 (11) 3255-0084
www.tomjazz.com.br
Via Funchal
R. Funchal, 65
Vila Olímpia
Tel.: 55 (11) 3044-2727
www.viafunchal.com.br
Entertainment
Clubs
Clube Paineiras do Morumby
Av. Dr. Alberto Penteado, 605
Morumbi
Tel.: 55 (11) 3779-2000
www.clubepaineiras.com.br
Schools of Samba
Escola de Samba Mocidade
Alegre
Sociedade Rosas de Ouro
Av. Casa Verde, 3.498 – Limão
Tel.: 55 (11) 3857-7525
www.mocidadealegre.com.br
R. Coronel Euclides Machado, 1066
Freguesia do Ó
Tel.: 55 (11) 2495-0900
www.sociedaderosasdeouro.com.br
Fundação Maria Luisa e
Oscar Americano
MAM - Museu de Arte
Moderna
Museums
Catavento Cultural
e Educacional
Pça. Centro Cívico Ulisses Guimarães Parque Dom Pedro II s/nº – Centro
Tel.: 55 (11) 3315-0051
www.cataventocultural.org.br
Av. Morumbi, 4.077 - Morumbi
Tel.: 55 (11) 3742-0077
www.fundacaooscaramericano.org.br
Pq. Ibirapuera, Portão 3 - Ibirapuera
Tel.: 55 (11) 5085-1300
www.mam.org.br
Museu Afro Brasil
Av. Pedro Álvares Cabral, s/nº – Pavilhão
Pe. Manoel da Nóbrega, – Parque
Ibirapuera – Portão 10 – Ibirapuera
Tel.: 55 (11) 5579-0593
www.museuafrobrasil.com.br
Theme Parks
O Mundo da Xuxa
Av. Nações Unidas, 22.540
Jurubatuba
Tel.: 55 (11) 5541-2530
www.omundodaxuxa.com.br
Playcenter
R. José Gomes Falcão, nº 20
Barra Funda
Tel.: 55 (11) 2244-6300
www.playcenter.com.br
SKI Mountain Park
Estr. da Serrinha s/nº
Cambara
Tel.: 55 (11) 4712-3299
www.skipark.com.br
Wet´n Wild
Av. Serra Azul, 1000
Serra Azul
Tel.: 55 (11) 4496-8000
www.wetnwild.com.br
Shopping’s Centers
Cidade Jardim Shopping
Av. Magalhães de Castro, 12.000
Morumbi
Tel.: 55 (11) 3552-1000
www.cidadejardimshopping.com.br
Shopping Center Norte
Trav. Casalbuono, 120 - Vila Guilherme
Tel.: 55 (11) 2224-5900
www.centernorte.com.br
Morumbi Shopping
Av. Roque Petroni Jr., 1089
Vila Gertrude
Tel.: 55 (11) 5189-4836
www.morumbishopping.com.br
Shopping Market Place
Av. Dr. Chucri Zaidan, 902
Vila Cordeiro
Tel: 55 (11) 3048-7000
www.marketplace.com.br
Shopping Center Iguatemi
Av. Brigadeiro Faria Lima, 2232
Jardim Paulistano
Tel.: 55 (11) 3816-6116
www.iguatemisaopaulo.com.br
Partners Destinations
Partners Destinations
Partners Destinations
The São Paulo Convention & Visitors Bureau has added to the list of members a number of partner destinations,
where visitors will find excellent alternatives to stay during, before or after events and business meetings. An incentive
to extend their stay, to enjoy a variety of leisure options with excellent hospitality and service.
Costa dos Alcatrazes
Brotas
Ilhabela
Partners Destinations
Partners Destinations
ABC The first car plants in Brazil were
opened in Santo André, São Bernardo do Campo
and São Caetano do Sul and the cities are also
home to large companies. This cities offer plenty
of hotels, entertainment and cuisine options and
easy access to the beaches on the state’s coast.
Barueri A luxurious setting just 40
minutes from São Paulo, where São Paulo’s elite is
concentrated. Top class gastronomy, hotels and
shopping centers are the norm.
Cesário Lang
e
s
Costa do
Alcatraz
es
Brotas The adventure sports capital joined
SPCVB in the category of adventure tourism. An
ideal place to unwind and forget the tensions of
everyday life, enjoying activities like tree climbing,
zip line and rafting.
Cesário Lange A place that combines
Brotas
nature and tranquillity, the place where the Mavsa
Resort, Convention & SPA is located – just 90 minutes
from the capital, is a stage of nautical sports, in
addition to tree climbing and zip line.
Costa dos Alcatrazes With 20
beaches between Boracéia and Barequeçaba, the
Costa dos Alcatrazes is one of the most beautiful
coastlines in Brazil. The north coast has beaches
for families and party lovers, all of which boast
exuberant nature.
Partners Destinations
Guarulhos This regions contains Brazil’s
busiest airport (in terms of passenger traffic).
Its location on the Sao Paulo / Rio de Janeiro
axis gives this city the status of the 8th largest
economy in Brazil.
Ilhabela Situated on the north coast, it 45
spectacular beaches in more than 130 miles of
coastline. Part of a stunning archipelago, the city
has four inhabited islands and 85% of its area is
covered by Atlantic Forest. Ideal for nature trails
and water sports.
Itapecerica da Serra
Its prime location is also one of this city’s
advantages, which borders important cultural
centers and the regions in the north and east
of the state.
M o gi d a
s Cruzes
Mogi das Cruzes An invitation
Ilhabela
for an unforgettable cultural tour, with
churches and historic buildings, folklore and
theater. Eco-tourism and adventure, from
ballooning to enduro. Home to the Paradise
Golf & Lake Resort, the right place for golf
enthusiasts to have fun with their family or to
organize a great event.
Osasco The city is a strategic area
situated on a confluence of highways
(Castelo Branco, Raposo Tavares,
Anhanguera, Tietê and Marginal Pinheiros),
as well as railroads and waterways.
Fotos cedidas pelos Destinos Parce
iros
Testimonials
Testimonials
Why São Paulo?
The World Ophthalmology Congress on February 19 – 24 2006 in São Paulo
“This was the best International Congress since 1857.” commented
ICO President Fritz Naumann, MD.
The kindest city in Latin America
and the 4th in the World
Reader´s Digest Magazine
I’ve been organizing events internationally and found that the different
cultures, languages and the long distance make the job so much harder,
sometimes even jeopardizing the results. Finally, after meeting the staff
at the CVB in Sao Paulo, I feel I have a partner onsite.
Alejandra Cumbrera – Event Manager
Economist Conferences, Americas
The best city to do business in Latin America.
1999, 2000, 2001, 2002, 2003, 2006, 2008 e 2009
AmericaEconomia Magazine
1st city in the ranking of international
events in the Americas - 2007 & 2008
International Congress & Convention
ssociation - ICCA
…multicultural city…
The New York Times
I have been to conferences in many cities , and I truly believe that Sao Paulo beats them all.
The city has great restaurants, art and culture, and more important than that, it is a friendly
big place. I look forward to coming back in the not too distant future.
Professor Francois Viruly
University of the Witwatersrand
Johannesburg - South Africa
Supporting Agencies
Supporting Agencies
São Paulo Convention & Visitors Bureau
SP Turis
Mrs. Elisabete Sorrentino
International Events Manager
(55 11) 3736-0600
[email protected]
Mrs. Carolina Negri
MICE Promotion Coordinator
(55 11) 2226-0618
[email protected]
Toni Sando de Oliveira
Diretor Superintendente
Elisabete Sorrentino
International Events Manager
Prepared by:
São Paulo Convention & Visitors Bureau
Al. Ribeirão Preto, 130 - 12th oor - Bela Vista - São Paulo-SP
Phone: 55 11 3736-0600F ax: 55 11 3285-1520
www.visitesaopaulo.com
São Paulo Convention & Visitors Bureau
Fundação 25 de Janeiro
Alameda Ribeirão Preto, 130 – 12º andar
Bela Vista – CEP: 01331-000 – São Paulo/SP, Brasil
Tel.: 55 11 3736-0600, Fax: 55 11 3285-1520
[email protected] – visitesaopaulo.com
blog.visitesaopaulo.com – youtube.com.br/spcvb