Medela Messenger Summer 2009

I s sue 07.09
•
Su mmer 20 09
messenger
News for Professionals
Medela Launches Symphony®
Preemie+™ for the NICU
symphony
®
+
Preemie
Standard
Medela is proud to announce the launch of Preemie+, a new,
evidenced-based pumping program that helps mothers of
premature infants get significantly more milk in less time.
In addition, Medela is launching a series of new education
programs to educate NICU professionals on best practices
and the life and cost saving benefits of feeding more human
milk in the NICU.
1.0
2.0
Because Every Drop Counts™
Pioneering Research
Medela teamed up with Paula Meier, RN, DNS, FAAN and
researchers from Rush University Medical Center (RUMC)
in Chicago, to investigate the unique sucking pattern of a
newborn. Previously, breastpumps could only simulate
the nutritive sucking pattern of a healthy infant during mature
lactation, after the milk supply had established. Yet in the first few
days after birth, the maternal milk supply is limited. During
this time infants suck more irregularly with rapid sucks and
longer pauses.
Medela and the RUMC team hypothesized that this sucking
pattern may be a critical first step in establishing an adequate
milk volume. Pump-dependent mothers (such as mothers
of premature infants) do not receive this very different
stimulation to the breasts because their babies are unable to
suck in this manner.
In this Issue
Medela Launches Symphony Preemie+
for the NICU ...................................................................1-2
Donor Milk - Medela Supports
the Most Vulnerable Babies .....................................3-4
Feature Stories
Healthy Baby Breastfeeding Log ............................................. 5
Clinical Education Programs ...................................... 6
Upcoming Programs ..................................................... 7
Medela Partner Program ............................................. 8
What’s New
Mid Blue Sleep Bra ................................................................. 9
Breastmilk Bottle Set-8oz 3-pack ........................................... 9
Breastmilk Bottle Spare Parts ............................................... 10
Wide Base Nipples ............................................................... 10
Promotions ................................................................11-12
Freestyle™ Wins International Design Award ..... 13
Through research and further investigation Medela
developed Symphony Preemie+. Meier then conducted
a blinded randomized clinical trial that showed amazing
results. It found that when Symphony Preemie+ was used
in combination with Medela’s Standard 2.0 program, it
produced significantly more milk in less time compared to
the Standard 2.0 alone.
Outstanding Clinical Trial Results:
Improving NICU Outcomes with Human
Milk: Research and Education are Key
Research clearly shows that high doses of human milk in
the first 14-28 days post-birth are important in reducing
the relative risk for costly and disabling morbidities. In fact,
research shows a clear dose response effect between
dose of human milk and reduction in risk for several
disabling morbidities. This reduction in risk potentially
translates into lower health care costs.
By day 6, mothers achieved as much milk as
mothers of exclusively breastfeeding term
infants (530 ml).
To learn more about how human milk translates to better
health outcomes and lower costs, click here.
By day 10, mothers achieved 71% more
milk output.
Medela is committed to helping NICUs improve outcomes
through education on the critical importance of feeding
more human milk in the NICU.
More than twice the number of mothers
achieved the milk output target of 500 ml/day.
On average, mothers pumped 124 fewer
minutes during the first 14 days.
To learn more about the
clinical trial click here
“
Preemie+ is important as it is
upgraded technology for the
Symphony, but for Medela, it
is about more than that,
“
By day 14, 36% more mothers achieved the
milk output target of > 350 ml/day post birth.
“Preemie+ is important as it is upgraded technology for the
Symphony, but for Medela, it is about more than that,” said
Amy O’Malley, RN, MSN, Medela Education Manager. “We
want to fully support increased use of human milk in the
NICU and have developed numerous new programs that
educate health care professionals on the latest research
behind human milk. These programs will teach NICU
professionals how to establish and implement best
practices to translate the evidence about human milk into
better outcomes.”
To learn more about our education programs click here.
Be sure to contact your Medela Representative today to
find out how you can get Preemie+ into your NICU. ■
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Donor Milk – Medela
Supports the Most
Vulnerable Babies
Since the early 1980s, milk banks have disappeared
from numerous hospitals across the world. However,
this trend is now beginning to change. Setting
up and running a milk bank requires extensive knowledge
on the handling of human milk together with
considerable administrative effort. This includes, for
example, a careful selection process of the donors, their
Baar, Switzerland, April 28, 2009 - Human milk contains
nutrients and antibodies that are essential for a baby’s
development, particularly those born prematurely. When
these tiny babies or other babies in hospital suffering
from different conditions cannot be breastfed by their
constant monitoring, the testing of the bacterial content of
the milk and ensuring its perfect pasteurization. Leading
maternity and Neonatal Intensive Care Units (NICUs)
across the world are now embarking on a slow
reintroduction of milk banks.
mothers, pasteurized donor human milk from a milk
bank is the next-best solution. Medela is supporting the
return of milkbanks by providing recognized experts,
such as Dr. Ben Hartmann, the opportunity to speak
about the development of milkbanks and the great
efforts required to ensure increased survival rates and
improved quality of life for these vulnerable infants.
Premature babies are particularly susceptible to
infectious diseases of the gastrointestinal tract. Ensuring
that these babies have a plentiful supply of human milk
results in a decreased risk of developing necrotizing
enterocolitis, a life-threatening condition resulting in
inflammation of the intestines in these babies. The natural
the resistance and vitality of premature babies.
Having a premature baby is a very stressful event for
a mother. As research shows, human milk provides
significant benefits for the growth and development of
premature babies. Mothers can participate in the care
of their baby by providing their breastmilk. However, the
emotional strain and worry about their newborn infant
can sometimes result in a mother’s reduced ability to
produce enough milk. Pasteurized donor human milk
from a milk bank is the next best thing, helping baby to
develop and reassuring parents that their baby is getting
the best substitute possible.
“
Mothers of very premature babies
often endure considerable stress
from the fact that their baby has to
remain in the intensive care unit.
“
and vital nutrients contained in human milk also enhance
In August 2006, Dr. Ben Hartmann and his colleagues
opened the first milk bank in Australia, The Perron
Rotary Express Milk Bank (PREM Bank) at King Edward
Memorial Hospital in Perth, Western Australia. Since
its opening, Dr. Hartmann has achieved outstanding
success by incorporating the latest scientific insights
and evidence into practice.
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“Mothers of very premature babies often endure
About Dr. Ben Hartmann
considerable stress from the fact that their baby has
to remain in the intensive care unit. For that reason,
He completed a PhD (plant cell metabolism and
and others, some mothers may struggle to produce
physiology) at the University of Western Australia in 2001.
sufficient milk for their baby,” Dr. Ben Hartmann points
From 2001 – 2005 he ran his own small business (based
out. “We support these mothers and their babies with
in New Zealand and Melbourne) and in 2003 completed
pasteurized donor human milk to see them through this
a Certificate IV in Small Business Management at RMIT.
most difficult period.” It is a recognized fact that babies’
In 2005 he was employed to prepare a business plan for
immune systems benefit from the provision of human
the Perron Rotary Express Milk Bank (PREM Bank) and
milk. Research is now exploring how donor human milk
was subsequently employed as Telethon Postdoctoral
also supports the preterm baby. The redevelopment of
Research Fellow to implement the business plan and
milk banks is only the very beginning of a story, in which
establish Australia’s first contemporary human milk
the very youngest members of our society play the
bank. The PREM Bank began dispensing pasteurized
major role.
donor human milk to hospitalized and ill infants in July
2006. Since April 2007 he has been employed as
Medela provided funds for Dr. Ben Hartmann to travel to
manager (Scientist in Charge) of the PREM Bank. ■
China in April 2009. The aim of his visit was to support
positive trends towards a professional reintroduction
of milk banks. For that same reason, Medela is
supporting the Third International Breastfeeding and
Lactation Symposium in Vienna in autumn 2009 as one
of the event’s main sponsors.
The enormous efforts by scientists, physicians,
and numerous hospitals, together with Medela,
are undertaken for the benefit of these vulnerable babies.
The tragic events in China as the result of contaminated
milk powder have again brought into question the
wide spread practice of providing babies with artificial
baby milk and have reawakened global interest in
breastfeeding and the redevelopment of milk banks.
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Medela is proud to announce the….
Healthy Baby Breastfeeding Log
Encourages breastfeeding and provides important
breastfeeding education to mom
The American Academy of Pediatrics (AAP) recommends that mothers
breastfeed for the first six months. Our new Healthy Baby Breastfeeding
Log is a great tool to give new moms a jump-start into breastfeeding.
There is also a NICU Pumping Log available (English - #1547553 and/
or Spanish - #1547556).
Supplying breastfeeding mothers with information and support will
help increase her initiation and duration rates. Mothers can use the
breastfeeding education portion of the booklet to answer questions and
easily step into the beginning stages of breastfeeding.
#1547575 – English • #1547576 - Spanish
The Healthy Baby Breastfeeding Log, designed to
record key information for your mothers, is a great
troubleshooting tool for mom and her healthcare
provider. Mom can use as many lines in the log
as needed to document her breastfeeding and/or
pumping sessions. There is also a diaper log
to help reassure mothers that their babies are
getting the right nourishment.
For more information on this product contact your local sales representative or
email our Customer Service Team at [email protected]
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Upcoming Programs
and Events
Our programs provide your staff with evidence-based
research and information regarding current breastfeeding
management issues that you can implement to change
practice and improve outcomes.
Clinical Education Programs
Making a Difference:
Strategies to Improve
Breastfeeding Outcomes
Presented by:
Maria Lennon, MSN, CNM, IBCLC
Maria Lennon
Date: Wednesday, July 22, 2009
Time: 7:15 am – 2:45 pm
Location: High Country Conference Center –
Flagstaff, AZ
The Importance of Establishing
and Managing Breastfeeding
Presented by:
Maria Lennon, MSN, CNM, IBCLC
Date: Thursday, July 30, 2009
Time: 1:15 pm – 5:00 pm
– or –
Date: Friday, July 31, 2009
Time: 8:00 am – 11:30 am
Location: Shawnee Mission Medical Center –
Shawnee Mission, KS
CE & CERP hours available
for these programs.
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A Day of Lactation Education
Presented by:
Irene Zoppi, RN, MSN, IBCLC
Date: Tuesday, September 1, 2009
Time: 7:30 am – 4:15 pm
Location: Edward Hospital –
Naperville, IL
Irene Zoppi
Date: Monday, September 14, 2009
Time: 7:45 am – 3:45 pm
Location: Carolinas Medical Center University –
Charlotte, NC
Presented by:
Maria Lennon, MSN, CNM, IBCLC
Date: Thursday, September 17, 2009
Time: 9:45 am – 2:30 pm
Location: Genesis Medical Center – Davenport, IA
Evidence-Based Breastfeeding:
What Clinicians Need to Know
Presented by:
Maria Lennon, MSN, CNM, IBCLC
Date: Wednesday, September 9, 2009
Time: 8:00 am – 11:45 am
– or –
Date: Thursday, September 10, 2009
Time: 8:00 am – 11:45 am
Location: Ocean Springs Hospital –
Ocean Springs, MS
Alternative Feeding Strategies for Infants
with Special Needs & Optimizing Weight
Gain Through Human Milk Management
Presented by:
Irene Zoppi, RN, MSN, IBCLC
Date: Wednesday, September 30, 2009
Time: 5:30 pm – 9:15 pm
Location: Mercy Medical Center – Springfield, MA
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Upcoming Programs
Human Milk in the NICU:
Translating Evidence Into Practice
The Use of Human Milk &
Breastfeeding Education for
the NICU Nurse
Presented by:
Paula Meier, RN, DNSc, FAAN
Diane Spatz, PhD, RNC, FAAN
Presented by:
Diane Spatz, PhD, RNC, FAAN
This Symposium is led
by two pioneers in the
research and practice
of the use of human
milk in the NICU. They
will provide evidence
Diane Spatz
Paula Meier
about the impact of human
milk feedings and health outcomes and costs of care
for premature, surgical, late preterm and readmitted
newborn infants. Their research and evidence
represents two different environments – a birthing
hospital and a top children’s hospital. Speakers
focus on arming attendees with clinically proven,
evidence-based methods for successfully establishing
human milk and breastfeeding programs.
Date: Monday, October 26, 2009
Time: 7:45 am – 4:45 pm
Location: South Nassau Communities Hospital –
Oceanside, NY
Registration Details:
Click here to register for this event.
Early bird registration expires on September 25, 2009.
Registration Fees:
$135 group (10 or more)
$150 early bird registration
$175 standard
CE & CERP hours available
for these programs.
Dr. Spatz has dedicated her entire nursing career to
caring for high risk mothers and infants. Since 1989,
Dr. Spatz has conducted research on breastfeeding
and the use of human milk in high risk mothers and
infants and interventions to improve outcomes. She is
published in a variety of journals and travels nationally
and internationally to educate health care workers
on the use of human milk for vulnerable infants.
Date: Wednesday, October 28, 2009
Time: 7:30 am – 4:30 pm
Location: Bavarian Inn Lodge –
Frankenmuth, MI
Registration Details:
Registration Opens – August 1, 2009
Click here to register for this event.
September Course for IBCLC
Certification Exam
For more information email Mark Spitzack at
[email protected].
For more information on Medela Education go to
www.medelaeducation.com.
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Medela Partner Program
Medela welcomes the newest
Certified Nursing Centers
The Partner Program recognizes accounts who continue
to grow their business with the support of the Medela
brand. Medela’s Certified Nursing Centers offer a full
product assortment that provides a “one-stop shop” for
all of mom’s breastfeeding and educational needs. Moms
will find dedicated staff, including certified product specialists and certified bra fitters providing superior customer
service. Certified Nursing Centers also offer Breastfeeding
Specialist referrals, educational materials, classes, and so
much more.
Click on the logos of our newest Certified Nursing Centers
for more information.
Babies in Bloom
1988 Hacienda Drive
Vista, CA 92081
(760) 940-2229
www.babies-in-bloom.com
Ohana Daze
95-1249 Meheula Pkwy #148
Mililani, HI 96789
(808) 625-7774
Storkland
8585 N. Davis Hwy
Pensacola, FL 32514
(850) 478-2633
www.storkland.net
Baby Beloved, Inc.
555 Mid Towne NE, Suite 100
Grand Rapids, MI 49503
(616) 977-5683
www.babybelovedinc.com
Bosom Buddies
The Nursing Mother’s
Center
3333 Silas Creek Parkway
Winston-Salem, NC 27107
(336) 718-5636
Click here to visit the Nursing
Mother’s Center
8331-C S. Willow Street
Lone Tree, CO 80124
(720) 482-0109
www.bosombuddies.com
Click here for a complete listing of nationally
recognized Medela Certified Nursing Centers.
The Care Connection
4500 Harlem Road
Amherst, NY 14226
(716) 634-0300
www.careconnectiononline.com
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What’s New
Mid-Blue Sleep Bra –
Designed for Nighttime Comfort
Ships 7/1/09 and available
while supplies last!
S #67711, M #67712,
L #67713, XL #67714
Breastmilk Bottle Set—8oz 3-pack
Now moms can pump, store and feed with new larger size
breastmilk bottles. Designed for long-term storage, all Medela
breastmilk bottles are and always have been BPA-free and retain
breastmilk’s beneficial properties.
Available now!
#87132
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Breastmilk Bottle Spare Parts
Works with all Medela breastmilk bottles and wide base nipples
so moms can always have clean parts on hand!
For use with:
Medela wide base nipples
All Medela breastmilk bottles
Includes 3 travel caps, 3 collars, 3 discs, 3 solid lids and
a mesh drawstring bag for keeping parts together when
cleaning in the dishwasher.
Ships 6/1/09
#87165
Wide Base Nipples
Silicone nipples are compatible with all Medela breastmilk bottles
and complement breastfeeding. Available in slow and medium flow
for feeding newborns and infants.
Available now!
months
0-4
#87133
Medium Flow 4-12
months
#87134
Slow Flow
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Promotions
Freestyle™ Gift With Purchase Promotion!
(in-store 6/1/09–8/31/09)
A Special In-Store Gift for Mom! $31 Retail Value – FREE!
With purchase of a Freestyle hands-free breastpump.
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2
3
Mom buys a Freestyle™
Breastpump.
Mom receives FREE Medela products -
Medela reimburses you with
replacement products.
$31 retail value!
(products supplied from store inventory)
Freestyle Gift With Purchase
Promo Code 0913
Thank you for choosing the Medela Freestyle breastpump. We hope you enjoy your special gift.
Please complete the information below. Your privacy is important to us, so your information will not be
resold or used by any third parties and is solely used for internal research.
Section to be completed by Mom
Date: ___________________________________________
Email: __________________________________________
Name: __________________________________________
(
)
Phone: _________________________________________
Address: ________________________________________
Can Medela contact you for further details? ❍ Yes ❍ No
________________________________________________
Did you come here today specifically to purchase a Medela Freestyle breastpump?
❍ Yes ❍ No
What factors were involved in your decision to purchase a Medela Freestyle? (Choose the #1 reason)
❍ Gift with purchase
❍ Rechargeable battery included
❍ Pumping features (timer, memory, 2-Phase Expression technology)
❍ Size/weight of the Freestyle
❍ Hands-free
❍ Other: _______________________________________________________________________________________
Did the Gift with Purchase offer impact your decision today?
❍ Yes, the Gift with Purchase saved me up to $31 today on items I will use!
❍ No, my mind was already made up to purchase the Medela Freestyle breastpump.
Section to be completed by Retailer
Date: ___________________________________________
Address: ________________________________________
Business Name: _________________________________
________________________________________________
Contact Name: __________________________________
(
)
Phone: _________________________________________
Medela Account Number: _________________________
Email: __________________________________________
Please check free goods replacements:
❍ 87131-Breastmilk Bottle Set 5oz (3pk)
❍ 87024-Quick Clean Micro-Steam Bags (5pk)
❍ 87055-Quick Clean Wipes (24pk)
Free goods replacement alternatives:
❍ 87133-Slow Flow Nipple (3pk)
❍ 87134-Medium Flow Nipple (3pk)
❍ 89973-Disposable Nursing Bra Pads (30ct)
❍ PersonalFit Breastshields (Set of 2-list size: ________)
InstruCtIons:
1. Customer completes top portion at time of purchase and receipt of gift.
2. Retailer completes bottom portion of form and mails photocopy (retailer keeps original) to: Medela, Inc. 1101
Corporate Drive, McHenry, IL 60050. Attn: Freestyle
3. Please allow 4 weeks for product value reimbursement.
4. All forms must be postmarked by 10/01/09.
Offer good June 1, 2009 – August 31, 2009. One gift with Freestyle purchase. Offer only available in the United States.
Only available for in-store purchases. No cash value. Void where prohibited by law.
Freestyle
Breastmilk Bottle Set – 5oz 3-pack (#87131)
Redemption Form
Quick Clean™ Micro-Steam™ Bags
5-pack (#87024)
Quick Clean Wipes 24-pack (#87055)
Retailers—stock up now on Freestyle, 5oz Breastmilk Bottle Set,
Quick Clean™ Micro-Steam™ Bags and Quick Clean Wipes!
Medela will send you FREE gift boxes, redemption forms and an introductory letter with FAQ’s and complete details.
Simply order your FREE Freestyle Gift With Purchase Promotional Kit! For more information call Medela Customer
Service at 888-MEDELA-8.
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Promotions
Medela offers feeding coupons
with easy redemption
Medela breastmilk feeding products are and always have been BPA-free. Breastmilk bottles are designed for safe, long-term
storage and retain breastmilk’s beneficial properties. Medela wants to help moms choose products designed especially for
breastmilk, so we’re currently offering coupons inside select Medela breastpumps and feeding products for $3.00 OFF the
following products (see actual coupon at the time of customer redemption for specific details):
CONSUMER: REDEEM ONLY BY PURCHASING THE BRAND AND SIZE(S)
MANUFACTURER COUPON EXPIRES 11/30/09
$
INDICATED.
MAY NOT BE REPRODUCED. VOID IF TRANSFERRED TO ANY
PERSON, FIRM, OR GROUP PRIOR TO STORE REDEMPTION.
3.00 OFF
LIMIT ONE COUPON PER PURCHASE.
RETAILER: MEDELA, INC. WILL REIMBURSE YOU THE FACE VALUE OF THIS
8 CENTS HANDLING IN ACCORDANCE WITH OUR REDEMPTION
CONSUMER MUST PAY ANY SALES
TAX. SEND ALL REDEEMED COUPONS TO: MEDELA, INC., MANDLIK &
RHODES, PO BOX 490 DEPT #1025, TECATE, CA 91980.
CASH VALUE 1/100¢.
1547573 A 0209
© 2009 Medela, Inc.
Printed in U.S.A.
COUPON PLUS
POLICY (COPY AVAILABLE UPON REQUEST).
any of these Medela breastmilk feeding and storage products:
- 5oz Breastmilk Bottle Set (3-pack #87131)
- 8oz Breastmilk Bottle Set (3-pack #87132)
- 4oz Glass Breastmilk Bottle Set
73388
(2-pack #87136)
- 8oz Glass Breastmilk Bottle Set
(2-pack #87135)
- Feeding Gift Set (#87137)
5
20451 00087
4
5oz Breastmilk Bottle Set (3-pack #87131)
8oz Breastmilk Bottle Set (3-pack #87132)
4oz Glass Breastmilk Bottle Set (2-pack #87136)
8oz Glass Breastmilk Bottle Set (2-pack #87135)
Breastmilk Feeding Gift Set (#87137)
(8101)0 73388 1109
Redeeming coupons is easy:
Accept the coupon and verify that the customer is purchasing a product mentioned
on the coupon as valid for the discount.
Charge the customer for the product and reduce the amount by the value of the coupon
(either by scanning the UPC on the coupon or manually).
Send redeemed coupons to: Medela, Inc., Mandlik & Rhodes, P.O. Box 490, Dept #1025,
Tecate, CA 91980 (this information is also printed on the coupon).
Medela, Inc. will reimburse you the face value of the coupon (in this case, $3.00)
plus 8 cents handling in accordance with our redemption policy.
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Medela’s Freestyle™
Wins International
Design Award
Freestyle named to list of coveted
2009 red dot product design winners
Medela, the world market leader in breastpump technology
is proud to announce that its innovative new hands-free
breastpump, Freestyle™, has won the coveted 2009 red
dot design award.
The red dot design award, with origins dating back to
1955, is the world’s largest and most renowned design
competition. This year, 2,321 products were entered from
49 nations in three divisions consisting of product design,
communication design and design concept. The product
design award division consisted of seventeen categories
ranging from households and kitchens to life science and
medicine. Medela’s Freestyle breastpump received one of
53 red dot product design awards in the life science and
medicine category.
“
Our end goal was to
meet the needs of busy
mothers across the globe
and to provide the highest
quality of product possible.
“
“As the lead industrial designer on the product, I am
honored to accept this prestigious award on behalf of the
team, which spent years researching and developing this
innovative product. Our end goal was to meet the needs
of busy mothers across the globe and to provide the highest quality of product possible. From the usability, to the
mechanics, to the aesthetics, every detail was scrutinized,
well thought out and tested with mothers,” said Jill Solberg,
manager, industrial design, Medela.
Freestyle is the first rechargeable, hands-free, doubleelectric breastpump to give moms true pumping
mobility. The breastpump was developed following five
years of research as well as hundreds of hours spent
interviewing health care professionals and observing more
than 1,000 mom-testers. The result of this extensive
research is a hands-free breastpump that is revolutionary small, weighing less than a pound, but exceedingly
powerful with Medela’s research-based 2-Phase
Expression® technology that allows moms to get more
milk in less time. Freestyle has a suggested retail price
of $379.99 and is now available at specialty and mass
retailers for purchase. To find a location near you, visit
www.medelafreestyle.com.
“Successful products are in so far different from less
successful products that they can survive in the real
world,” explains design expert Professor Dr. Peter Zec,
initiator of the red dot design award. “Successful participation in a design competition can already be an initial sign
of a product’s later commercial success, because these
competitions allow an objectification of otherwise often
very subjective design decisions.” Receiving an award
in an internationally renowned design competition such
as the red dot design award was therefore an important
indicator whether a product had the potential to succeed
internationally.
Products submitted to the red dot design award are
assessed by an international jury consisting of renowned
design experts. They examine and test the products
and assess them according to criteria such as degree of
innovation, functionality, ergonomics, longevity, ecological
compatibility and clarity of function. ■
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Medela, Inc., P.O. Box 660, 1101 Corporate Drive, McHenry, IL 60051-0660
Phone: (800) 435-8316 or (815) 363-1166 Fax: (815) 363-1246
Email: [email protected] www.medela.com
Because Every Drop Counts, Breastmilk Feeding Gift Set, Freestyle, Quick Clean, Micro-Steam and Preemie+ are trademarks
and 2-Phase Expression, Symphony, and Medela are registered trademarks of Medela, Inc.
0709
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© 2009 Medela, Inc.
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