Social Contribution White Paper

Transcription

Hyundai Motors presents
Fairy Tale for Hope
Story 1
2012 HYUNDAI MOTOR GLOBAL SOCIAL CONTRIBUTION ACTIVITIES WHITE PAPER
2012 HYUNDAI MOTOR
GLOBAL SOCIAL CONTRIBUTION ACTIVITIES WHITE PAPER
Hyundai Motors presents Fairy Tale for Hope
Story 1
2012 HYUNDAI MOTOR
GLOBAL SOCIAL CONTRIBUTION ACTIVITIES WHITE PAPER
Fairy Tale for Hope
Story 1
Hyundai Motors presents | Fairy Tale for Hope
Hyundai Motors creates Fairy Tale for Hope in this world, one at a time.
A tale of a handicapped child having courage to be independent, a tale of a bereaved child of a traffic accident
having his or her wish come true, a tale of an American pediatric cancer patient being cured,
a tale of an European young man finding a job, a tale of an Indian girl being able to study to become a nurse....
As the number of Fairy Tale for Hope grows, this world is becoming a brighter, healthier and better place to live.
We would like to share the Fairy Tale for Hope by Hyundai Motors who is filling the world with happiness by sharing wisely.
Story 1
<Fairy Tale for Hope – story1> is a social contribution white paper that brought all social contribution activities and stories of Hyundai
Motors from around the world together in one.
01
Contents
02
03
04
05
The Americas 056
Europe Middle east &084
Africa Asia & 092
oceania
2012 Social Welfare Public
USA 060
germany Israel 088
china 096
Proposal Project
Canada 068
russia 076
Kuwait 088
india 097
Moving The World Together Project
peru 070
Macedonia 079
Jordan 088
Philippines 101
Contest Project
022
Ecuador 070
Serbia 080
Palestine 089
Kazakhstan 104
The Disabled
023
Chile 071
spain 080
Ghana 089
New Zealand 104
The Elderly 024
Puerto Rico 071
Azerbaijan 080
Nigeria 089
Australia 105
Children & Youth 025
Czech 081
Republic of South Africa 089
Croatia 083
Morocco 090
turkey 083
Sudan 090
Epilogue 106
Korea
CEO Message 004
Fairy Tale for Hope
Intro 006
Supporting social enterprises
and social entrepreneurs 008
Moving The World Together :
18
2012 Social welfare public
072
076
proposal Project 010
Focus Programs
Skills for the Future 012
easy move 026
Zimbabwe 090
Hyundai Green Zone China 014
safe move 028
Mozambique 091
Social Contribution Philosophy 108
green move 034
Angola 091
Social Contribution Vision happy move 036
egypt 091
Social Contribution
Symbol & Slogan Categorical Programs
Social Welfare 042
Education 046
Art & sports 051
109
110
We will practice the social responsibility
of global automobile industry
to make a world
in with everybody is happy.
CEO message
Despite the slow growth due to the global economic down turn, Hyundai Motor Company has posted
excellent results at home and abroad with strong brand competitiveness and premium quality. These
achievements are the result of efforts by joined determinations of staffs and employees to become the
best automobile company and only possible with continued interest and support of all stakeholders
including customers. To repay the care of stakeholders and to fulfill the role of corporate citizen, Hyundai
is practicing a variety of social contributing activities in workplaces at home and abroad.
Major social contributing activities Hyundai is practicing are Four Moves: Easy Move(mobility access
for the transportation needy), Safe Move(Traffic Safety), Green Move(Restoration of nature) and Happy
Move(volunteering activities). Particularly in 2012, Hyundai had been committed to establish a safe and
enjoyable traffic culture everywhere in the world by introducing a variety of original programs for the safe
transportation.
As a prime example, an animation <Traffic safety with Poli>was produced using the popular character,
Robocar Poli with the support of Hyundai so that children could learn the traffic safety with fun. It was
highly appraised because it is not just an education or campaign but it is an attempt of social contribution
and cultural content convergence. It was also very meaningful in a way that a platform is now in place for
an excellent domestic animation to enter the global market.
Global campaigns such as Looking for three leaf clovers to help children who lost parents in traffic
accidents, Blue Santa campaign to give heartwarming memories to underprivileged neighbors, White
Band campaign to eradicate poverty, and Blood donation campaign to save precious lives will not stop
as one time event but will be continued with participations from Hyundai workplaces all over the world.
Efforts to realistically contribute to the development of local communities continue with new programs
reflecting the local environment and situation such as establishing of Hyundai·KOICA Dream Center to
create jobs for youth in Ghana and educational equipment support for the countries in Asia. Volunteering
activities by staffs, employees, their families and university students are carried out not only at home but
also abroad to share hopes with local communities and to dream a world where everyone can coexist.
Hyundai will upgrade the existing social contribution systems and strengthen the communication with
global CSR networks to achieve more effective and sustainable social contributions this year. Hyundai
is striving to become an exemplary corporate citizen to contribute to the happiness of the people even
in difficult times by strengthening the children's traffic safety, guiding future and dream of young people
and creating more jobs for the underprivileged.
Hyundai is trying to relay large and small fairy tale for hope happened last year at home and abroad
through the ‘2012 Social Contribution Activities White Papers’. <Fairy tale for hope> where the voices
of various stakeholders were heartwarmingly illustrated, has been published so that more will be able to
understand and relate to the social contributing activities of Hyundai. I would like it very much if the white
papers can be an opportunity to think and communicate together about ‘Moving The World Together’.
Hyundai will be a company trusted by customers and beloved by the community and practice the social
responsibility as a global corporate citizen. ‘Moving The World Together’ with Hyundai is more beautiful
and happier place. Thank you.
June 2013
Chairman& CEO
Chung Mong-koo
We
create and share
sustainable hopes.
Hyundai Motors has gladly been on the path of hope to live and share
with the neighbors from all over the world. We have been in search of
ones in need to comfort them, to foster courage and hopes, and to work
hard for them, in hopes of making the brighter and healthier world.
Hyundai Motors is moving into a new phase of sharing with
more sustainable measures. We will support the growth of
social enterprises and will provide vocational educations to
help young people to find jobs.
We will also help the underprivileged members of the society to be
economically independent. We will turn a lake turned into a barren
desert into a green meadow. It is an effort to start a sustainable
virtuous cycle where the sharing will foster more hopes.
Hyundai Motors is moving into a new phase of the path of hope once
again to create the bigger happiness all around.
I can start
to live
a happy life now.
Misuk is striding happily every morning heading to her work.
She had been widowed for a few years now.
Since her beloved husband had passed away, she had grieved for so
long in shocking sadness that her heart had turned hard.
But she had to pick herself up for her children.
When she was afraid since there were not much for
a middle aged housewife to do, ̒Easy Life̓,
a social enterprise who offers welfare services to the
underprivileged, had reached out to her.
Misuk had been born again as an able and willing head of the
household and member of the society on the very first day of her job
as a nursing assistant after completing the vocational education.
Misuk is working hard even till this day. She wants to share
her experience and give hope to others in need as a social
enterprise had pulled her out of her misery.
Supporting social enterprises and social entrepreneurs
Hyundai Motor Company has been contributing to create more social jobs and to expand the social services through establishing and supporting the social enterprises. Hyundai Motor Company had established
‘Easy Move’ who produces rehabilitation equipments and aids for disabled and a bakery ‘H&S Dooriban’.
Hyundai Motor Company has been supporting ‘Easy Life’ who provides home care and welfare services to
underprivileged. In addition to the establishment of ‘Seocho Creative Hub’, anw incubating center for social
enterprises, Hyundai Motor Company has been leading the way in fostering young social entrepreneurs
through the customized entrepreneurship support programs, ‘H-On Dream Audition’.
Bumjoon and his family are busy preparing for the upcoming
Nanta performance at the community center.
Seeing his children having fun practicing the rhythms and
dancing in harmony, he is so happy, he wonders if he is
dreaming.
He knew it would not be easy raising a disabled child. But raising
two children, one with a disability and one normal, has been harder
both on him and his wife than they anticipated. Since his family has
participated in ‘Dynamic Nanta of super family’, one of the Moving
The World Together : Social welfare public proposal Project Programs
provided by Bucheon Community Center for the Disabled, they are
experiencing amazing transformation.
The older child with the developmental disabilities has
always been unstable. The younger child has had hard
time being close to his older brother.
But practicing Nanta together has brought them closer,
slowly but surely. Bumjoon and his wife were jaded
from their jobs and raising two very different children.
Now, with the help from the family counseling and
music therapy, they are beginning to feel relaxed again.
As they spend more time with each other practicing,
they come to understand each other better and love deeper.
You can be assured that their performance will not be
anything other than successful for his family is one with
understanding and love.
My family is
one
with love.
Moving The World Together : Social welfare public proposal Project
Hyundai Motor Company developed ‘Moving The World Together : 2012 Social welfare public proposal Project’ project to make brighter and healthier society through supporting the activities of community center and
specialized social groups since 2005. The annual contest are done in three categories: disabled group, elderly group and children and youth group. An organization to be supported financially and provided with manpower for a year will be selected by strict judging at the contest. Through these contests and support, social
services program will become highly specialized and have stronger institutions and capable practitioners.
Peter is really happy to go to school these days.
Because he now has a wish to become an auto-mechanic.
He used to be very frustrated going to school.
He wanted to get a job and help his parents,
but the unemployment rate was high due to continued bad
economical situation in Europe.
Outlook of getting a good job after the graduation was bleak.
With the uncertain future, he lost interest in studying.
But Peter has changed since he started new vocational classes.
He has a goal to strive for the future with renewed hopes.
He is receiving the systematic youth oriented job training,
ranging from technical skills to management simulations.
Peter wants to be a good mechanic and help his parents.
He wants to have his own automobile service shop someday.
His wish will come true sooner than later, in a near future.
Skills for the Future
Hyundai Motors has partnered with Junior Achievement-Young Enterprise Europe (JA-YE Europe; the largest economics educational NGO in Europe) and started the ‘Skills for the Future’ since 2012 which is the
key program of the Pan-European social contribution events. The goal of this program is to enhance the
youth employment competitiveness and it provides customized vocational trainings for 15 to 18 year olds
in each country. There is an ambitious plan in place to provide the vocational trainings in 400 schools in 15
European countries until 2014. That would be helping 30,000 precious hopes of the European youths to
come true in three years.
I want to be
an automobile
mechanic.
There is
green hope for tomorrow
growing out of
barren lake bed.
Tana is counting the days till the next summer, waiting to meet
friendly big sisters and brothers from Korea again.
Tana lives in Chakanor area of inner Mongolia.
There used to be a lake, but now it turned into a sandy desert.
Every summer for several years now, the Youth Corps
of Korea have come to build sand walls and
plant seepweeds which grows well in salty habitat,
on the barren lake bed.
The seepweed has grown on the lake bed little by little and
now it has become a green meadow as big as 50,000,000㎡.
They will plant more perennial seepweeds now to fortify
the meadow land. As the barren lake bed turned into the
healthy green meadow, Tana and her family can remain
in the village to live happily ever after.
She will be glad when the Youth Corps from Korea returns
next year, for the green meadow also has grown hopes.
Hyundai Green Zone China
Hyundai Motors is proceeding with ‘Hyundai Green Zone China’ since 2008 as one of the Green Move
programs which is in pursuit of a sustainable Earth environment. This project involves planting salty habitat
vegetation such as seepweeds to prevent desertification of Chakanor area in Inner Mongolia’s Kunshantag
Desert. In its first phase till 2012, 50,000,000 of green meadow were planted with seepweeds and windbreakers were installed. In the second phase from 2013 to 2017, this project will introduce new plants to
more effectively prevent the desertification.
photo essay
01
‘H-Volunteer
Designer’ with
migrant workers
04
Joy of Sharing
grows with The
Ulsan Plant of
Hyundai Motor
Company Family
Volunteering
Activity
02
The biggest
Festival for
multicultural
families,
‘Friends of Hope
Rainbow Festival’
05
‘Dream House’
by housewives
volunteers
03
1-Company on
1-Village,
an energizer of
rural village
06
‘H-Family Volunteer’
with families
of staffs and
employees
2
Mr. and Mrs.
Mohammad Sultan
from Bangladeshi
was full of joy taking
their daughter out on
her first outing. They
said they will keep the
memory for a long,
long time.
H-Volunteer Designer is
advantageous in a way that
I can personally design a
volunteering activity in the
area I always have interests
in and get expert advice
on the idea. I appreciate
my company giving me the
‘H-Volunteer Designer’ with migrant workers
̒H-Volunteer Designer̓ program is for employee of Hyundai to plan and propose voluntary
activities on their own. One of them was to visit Korea Folk Village with migrant workers.
Migrant workers of Seoul Foreigner Worker Center visited the Korea Folk Village with
volunteers to enjoy and experience Korean traditional culture and games.
1
opportunity that I could win
H-Volunteer
Designer
Migrant workers felt as if they
A volunteer system
took a time machine to the past and
year as last year.
had unforgettable time
Lee Hanki, Assistant Manager
in which staffs or
employees design
and execute
personally
at the Korean Folk Village.
the first prize again this
The biggest Festival for multicultural families,
̒Friends of Hope Rainbow Festival̓
̒11th Friends of Hope Rainbow Festival̓, the largest multicultural children̓s festival was held
on the lawn of Nanji Hangang Park in Seoul. A variety of activities including traditional games
and sports of each country were prepared for the joy of children and parents of multicultural
family. It was a happy occasion for unforgettable memory.
1
Volunteers of Rainbow Festival had prepared
various games of many countries much to
the delight of participants. Costumes and
accessories of other culture have added to
the fun and helped to learn and understand
other cultures.
2
The secret of festival
surviving 11 long years is
because the festival has
The process of preparation with other
volunteers were very fun too. But when
the children liked what we prepared,
developed more each
year. There was no time
for children to be bored
I felt rewarded. It was more like
with magic shows, sports
participating in a festival than volunteering.
activities and much more
Happy Move Global Youth volunteers’ Corps, Pak Soyeon
happening all around
them.
1-Company on 1-Village, an energizer of rural village
2
Now that the small branch school is
Hyundai Motor Company headquarter had joined sisterhood with Worunri, Hongchun in 2005
and continuously volunteered in 1-Company on 1-Village program. Volunteer that began with
just lending helping hands in busy farming season had progressed into painting murals on the
community storage building walls, planting garden in a small branch school and helping where
it needed the most in every corners of the village. Volunteers are now like a member of the
family in that village.
newly redone, children can study and play in
a more pleasant environment.
It was my first participation
in volunteering program. I
was very happy that I could
contribute in making a
1
experiencing/learning space
While working with children of
for the children. More than
the small branch school, it became more
anything, I felt like I returned
than just a volunteering activity.
to my childhood while I was
There was emotional communication
working with the children. It
between hearts.
was such a fun activity.
Lee Soontek, Business Planning Team
2
The family
volunteer team had
visited elderly living
alone not only
to massage but
also to exchange
endearing small
talks with them
being a family for
one day.
It was very fun volunteering
with my parents. It was good
to help others and better to
Joy of Sharing grows with The Ulsan Plant of Hyundai Motor
Company Family Volunteering Activity
As time goes by, the family volunteering activity of staffs and employees of The Ulsan Plant
of Hyundai Motor Company has become more active. They are practicing the love for the
neighbor by: being a family for one day for elderly living alone, making dumpling of love,
providing outing experience of disabled and elderly, make and share holiday dishes, making
home repairs, painting murals and giving acupuncture treatments.
Ulsan Plant family volunteer team
had learned and practiced how to
massage well before they visited elderly
living alone.
1
do it with family.
Pak Sinhu and Jeonghyun,
children of Pak Giyeong,
Ulsan Plant Engineer
1
Everything in
the room was
brought outside
to be dusted and
cleaned so that
it will be a clean
environment to
study in.
Children liked the new
study room very much
2
Old wall paper
̒Dream House̓ by housewives volunteers
The housewives volunteers of The Asan Plant of Hyundai Motor Company had been
decorating study rooms of needy children in Seonjang-meon, Asan. The objective study room
in this case belonged to a high school senior. It was separated from the house in an unclean
and noisy environment, not fit for studying. It was transformed into a ̒Dream House̓ after
the housewives volunteers had worked as a mother would and finished it.
was stripped and
new wall paper
went up. Children
were very happy
to see the newly
decorated room.
after we had cleaned and
decorated. It was only a
small effort but the result
was huge. I am happy I
could help.
Kim Yushin, Asan General Affairs
Department Manager
Since the experiencing
and learning are done
together it was very
natural to be together.
I am sure my child had
a very meaningful
experience too.
Mun Heonggeun,
Deputy General
1
It was not simply visiting but there were
mission assignments every where they
went in Chandeokgung for added fun.
2
Every activities
were very special.
Natural dying,
̒H-Family Volunteer̓ with families of staffs and employees
Hyundai Motor Company Staff volunteers had participated in traditional cultural experience
with disabled children of Hanwoori Information & Culture Center, a welfare center for
disabled in Soecho-gu. H-family had met the disabled children in the morning and became
familiar with them. Then they visited Changdoekgung to spend meaningful time together
viewing traditional natural dying, jogakbo, and traditional knot making.
jogakbo and
Korean knotting
are not something
you see and
experience every
day.
Give, then you shall get more.
Share, then you shall have more.
Let̓s make a world
where everybody is happy in it,
by actively participating in volunteering.
photo essay
of
volunteer
korea
New Echo of Hope
Beautiful changes will multiply if we dream the same dream while sharing
and achieve the same goals together. Listen to the New Echo of Hope that
Hyundai Motors started everywhere in Korea.
KOREA 1-Company on
1-Village
Volunteering
Activity
‘1-Company on 1-Village Volunteering Activity’, a
rural care movement through the sisterhood between one of Hyundai's affiliates and a village,
that Hyundai Motor Company started in 2005 to
promote revitalization of rural economy and to
help balanced developments between city and
124
Number of volunteer activities
the rural area. It has spread to 70 rural villages
since 2009. Hyundai executives have been involved in not only lending helping hands to farmers during the annual planting and harvesting
seasons but also to building of village community center, renovating facility, and painting mural on the community storage barn in an effort to
expand the voluntary service area. Through the
practical support and emotional exchanges with
sisterhood villages, 1-Company on 1-Village
program has been strongly established.
4,617
Total number of participants
27,615
Total number of hours
022
Moving The World Together :
Social welfare public proposal Project
Project Overview Hyundai Motor Company has developed Moving
The World Together : Social welfare public proposal
Project for handicapped, elderly and children and
youth to foster their hopes with heartwarming cheers
from the society. We are contributing for the society
to be brighter and healthier by supporting specialized activities of social welfare institutions and organizations.
The Elderly
Children & Youth
12
14
projcet
projcet
2013
Support Distribution
by
Area of
Social Service
The Disabled
16
projcet
Project Objectives Hyundai operates ‘Moving The World Together :
Social welfare public proposal Project’ and supports
the specialized activities of institutions and organizations who are engaged in welfare projects in various
sectors. We also support the social welfare programs experiencing difficulties due to lack of budget
or manpower even though they are necessary in the
field and help with new developments of customized
programs to meet the needs of subjects in an effort
to provide them with highly specialized services.
Project achievements are maximized by partnering
with social welfare institutions and organizations.
Through the provided expert advices and the networking between the staffs, we help strengthen the
capacities of institutions and staffs and contribute to
specializations of social welfare services.
Fairy Tale for Hope
korea
For
disabled
Total of 21 organizations were selected in this area in 2012. Variety of programs were implemented from supporting disabled to live independently to educational support to co-exist with non-disabled. As disabled participated actively in the program, they gained emotional stability, independence and self confidence. They also
became more intimate with their families.
Project Areas and Term The annual ‘Moving The World Together : Social
welfare public proposal Project’ are conducted in
three areas: disabled, elderly and children and youth.
Applications are accepted in September to October
every year. The project selected after a strict screening process will have a full support from Hyundai.
Excellent programs are selected every year. From
2005 to 2013, total of 268 projects were selected to
be supported with total budget of 3.4 billion won.
Screening Process Hyundai adopted a verification process called
screening through public contest to maximize the
results of the project. Judges are comprised of academics and field experts in each judging phases to
be fair and they thoroughly review the effectiveness
of projects and detailed action plans. By selecting
projects through the stringent and fair review processes, we make sure the funds are most effectively
put to use in the most needed area.
Social Welfare Public
Proposal Project
023
The Disabled
024
The Elderly
025
Children & Youth
The Disabled
The Elderly Children & Youth
Other
6
6
4
22
300M
2006
7
6
6
-
19
300M
2007
11
7
8
-
26
300M
2008
13
7
9
-
29
300M
2009
21
11
12
1
45
500M
2011
18
8
13
-
39
500M
2012
21
13
10
-
44
600M
2013
16
14
12
-
44
600M
Total
113
72
76
5
268
3,400M
Chuncheon Welfare Complex for
Disabled
School adjustment assistance program
for school aged children with developmental disabilities and their mothers.
‘Enjoy the school, Hooray!!’
Caritas Bangbae Community Center
Community involvement support
program through physical activities of
Taekwondo for disabled children.
‘Urchacha!! Taekwondo Season 2’
Wanju-gun Welfare Center for Disabled
Enablement and community involvement
of home bound disabled as Rural area
program
1School Adjustment Assistance
Program of Chuncheon Welfare
Center for Disabled
2Pungmul Club of Buk-gu Welfare
Center for Disabled
3Voice of Hope from the band
‘Sound of Echo’ of Seoul Nambu
Sheltered Workshop
Busong Social Welfare Complex
Support program of potential
development of disabled youth to raise
awareness for disabled
‘Dang·Chan Children(children with high
spirits)’
Jeonbuk Regional Welfare Complex for
Disabled, Imsil Branch
Project to reduce illiteracy among
disabled and elderly in rural area.
‘I can write my name now.’
Gyeonggi
Jeonnam
Chungbuk
Sungbundo Welfare Center
Nature Eco program to enhance
positive activities for adults with severe
developmental disabilities.
‘Nature Classes'
Bitgoeul Mental Nursing Home
Integrated social skills training program
to enhance the social adaptation of those
with chronic mental disabilities.
‘Mint Candy'
Halfway Facility, Didimter
Rehabilitation program to help establish
the identities of mentally disabled.
Samyook Rehabilitation Center
Education and training program for
independence of disabled youth
‘Into the world, STAND BY'
3
South Seoul Sheltered Workshop
Voices of hope of a band,
『Sound·Echo』, comprised of
intellectually disabled.
‘Happy ★ Together’
Junggok Social Welfair Center
Sports aptitude development program
to improve social skills and selfdetermination for youth with secondary
developmental disabilities through an
integrated community network.
‘Dream Story’
Bucheon Welfare Complex for Disabled
Music program to support
empowerment of families with children
with developmental disabilities and for
their leisure activities.
‘Exciting Nanta of Super Family’
Total Support provided (KRW)
6
Jeonbuk
Buk-gu Welfare Complex for disabled
Family development program through
the cultural and artistic activities for the
children with disabilities and their family
members.
‘Family Super Star’ season 2
Selected project status in each of three areas
2005
Seoul
Busan
2
year
Gangwon
Milal Rehabilitation Center
Program for empowerment and
integration of local communities through
the performance activities of the
intellectually disabled.
‘Rainbow Bridge’
1
023
Gyeonggi Welfare Complex for Disabled
Program to create a positive support
system for children with ADHD through
physical and psychological activities.
‘Talent search for Churchill or Einstein of
our village’
Hyerim Welfare Complex
‘Now is my school days' for home-bound
disabled.
Hyewon Welfare Complex for Disabled
Project to support disabled living alone
through the empowerment program for
females with disabilities.
‘I am a case management supporter.’
Ulsan
Gyeongbuk
Ulsan Welfare Complex for Disabled
Continuing education program for
elderly with disabilities for their enjoyable
retirement.
‘New Life Academy’
Sangju Welfare Complex for Disabled
Program to help enhance the
relationships between the hearing
impaired parents and their normal
children.
‘Home Sweet Home’
Daegu
Gyeongnam
Ansim Social Welfare Complex No. 1
CSR(cooking-sociality-relationship)
enhancement program for disabled
father-son of low income family through
cooking.
‘Cooking daddy~♡’
Namhae Welfare Complex for Disabled
Namhae Wego's soccer team of
disabled players
‘I am a player in national soccer team of
disabled~*’
Fairy Tale for Hope
024
For
elderly
Total of 13 organizations for elderly were selected in 2012. Various programs were implemented including the
health care support for the underprivileged elderly, community involvement such as volunteering, and successful retirement management. Participating in the programs helped elderly to lead healthier and happier lives not
only with emotional stability but with positive outlook on their olden days.
For
children
and youth
2
korea
025
Total of 10 organizations for children and youth were selected in 2012. Various welfare programs were implemented for underprivileged children from the single parent family, low-income multicultural family or shelter.
Children participated in leisure activities, volunteering, music activities, and career exploration which helped
them to discover precious hopes and boosted their confidence toward the future.
1
1
1 Group Counseling Program of Nowon 1 Social Welfare Center 2
2 Botanical Garden outing sponsored by Goyang-si Psychological Support Program 023
The Disabled
024
The Elderly
025
Children & Youth
2 Changjak Music Group 'Bukeope' at the Nuribom Multicultural Children's
Community Center Gyeonggi
Chungnam
Seoul
Gyeonggi
Incheon
Nowon 1 Social Welfare Complex
Integrated support program to prevent
elderly suicides utilizing community
resources
Goyang Ilsam Social Welfare Complex
Program for grandparents caring for
their grandchildren for their emotional,
physical and economic security and
maintenance based on the ecological
perspective.
‘Nareul(wings) of grandparents’
Boryeong Hyonanum Welfare Center
Welfare service on the move and
enhanced case management for the
underprivileged living in rural areas
outside of Boryeong.
‘Mobil Welfare Center on the Go’
Beautiful School
Program to reflect and share with
maladjusted youth who dropped out of
school to improve their self esteem and
social skills.
‘Learning continues everywhere’
Gyeonggi Namyangju Children’s
Shelter
Child abuse prevention education with
visiting neighbors
Incheon Welfare Complex for Disabled
Enhancement program for siblings
of disabled through the reporting
activities by mentor(college students)/
mentee(sibling of disabled).
‘I have wings.’
Gangwon
Daegu
ChunCheon Hoyja Social Welfare
Complex
Leisure activity program for children and
youth on Saturdays in safe environment.
‘Sharing the Happiness, Totojeul’
Bondong Social Welfare Complex
Project to help youth living in a
neighborhood densely populated with
low-income family to find their dreams
through self development.
‘Dal Cong Dream’
Yeongdeongpo Elderly Welfare
Complex
Program to train and dispatch ECO
action corps through crafting with
upcycled material.
‘ECO Guardians’
Proposal Project
1 First ever performance by the band 'Ral Ral La' at the Chuncheon Hyoja Social Welfare Center Seoul
Geumcheon City Senior Welfare Center
Program to prevent elderly falls to
improve the response ability after the
falling incidents for elderly living alone.
‘No-Ra-Jo: (not-falling-brings joy)!!’
Social Welfare Public
Gwangju
Mudeong Social Welfare Complex
Program for elderly to be involved in
community through the cultural activities.
‘A different world as seen through the
lens’
Sujeong Elderly Welfare Complex
Team of elderly mural painters to beautify
the community.
‘Green Nare’
Dangjin Nambu Elderly Welfare Center
Program to improve self-help ability of
male elderly through training as his rold
changes within his family.
‘Dandy Grey Papa, Go!!’
Busan
Jeonbuk
Daejeon
Gyoengnam
Busan
Gangseo-gu Social Welfare Complex
Project to facilitate successful retirement
through empowerment of male elderly
living alone in rural area and their social
contribution activities.
‘Qualification of Men-Youth Corps’
Deokjin Elderly Welfare Center
Program to improve the husband-wife
relationship in olden days
‘Lovey dovey Couple School’
Daejeon Immigrant Women Rights
Center
Program for preschool children
to empower mothers and sons of
multicultural family.
‘Beauty’
Nuribom Multicultural Children Center
Program to help children who need
cultural, educational, and economical
support with confidence, empowerment,
and creativity.
‘Bukeopae, Higher! and Higher!’
Asian Community School
Program for children and youth of
multicultural or immigrant families.
‘Roll to Circle’ Season 2
Gyeongbuk
Chungbuk
Yecheon-gun Elderly Welfare Center
Find vitality in old age project 1 to
improve housekeeping ability of male
elderly living alone within the permanent
rental complex.
‘Go with pleasure, looking this way &
that way’
Jecheon Social Welfare Complex
Youth Career Exploration Program.
‘Fishing the dreams’
Gongchang Social Welfare Complex
Project to help bring amicable endings
to elderly living alone.
‘Looking for the Blue Bird’
Dongnea Support Center for
Multicultural Family
Integrated volunteer program for
children from multicultural or nonmulticultural family.
‘The World Living in Harmony, Sharing
Happiness, Rainbow Happy Virus’
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1
Everyone all over the world should enjoy the convenience
and pleasure of moving. Hyundai Motor Company is
2
3
2
Vehicle supports to
social welfare organizations
3
Improvement Repairs on Restroom Automatic Doors in the Facility for Disabled
continuously rendering diverse and practical supports to
the transportation disadvantaged people to enjoy a safe
and convenient transportation service.
The support scale for
Dream road of two wheels
StrollersBikes
20 326
vehiclesvehicles
Total amount
106
million won
Focus Programs
026easy move
028safe move
034green move
036happy move
Supporting Easy Move Co., a social enterprise
Hyundai Motor Company in 2010 established a
social enterprise manufacturing aid devices, Easy
Move, Inc. that is a first of its kind in Korea. Easy
Move Inc. is an organization that manufactures
supplementary and rehabilitation aids to promote
the transportation conveniences to the disabled and
the elderly. It has invested 2.9 billion won over the
past three years to facilitate welfare and economical growth and is contributing to achieve the goal of
valuable public interests by creating jobs for the economically vulnerable classes. Easy Move Inc. develops and manufactures excellent and diverse aids for
supplementary and rehabilitation as in accessories
for vehicle boarding/alighting, posture brace, moving
and walking and increases the product satisfaction
by strengthening after-sales service which has been
lacking in Korea to minimize the inconvenience to
customer.
1
A Sharing Ceremony of
Easy Move Co.
Sponsored Campaign
Dream road of two wheels
Hyundai donated strollers and bicycles to the transportation challenged and the vulnerable young and
infants for safe transportation. Hyundai in association
with Green Umbrella Children’s foundation held a
ceremony for ‘Dream road of two wheels’ in Wonhyoro gymnasium, Yongsan-gu in Seoul and delivered
20 strollers and 326 bicycles to infants and youths of
low income families. The event was even more heartwarming with a one year supply of baby formula for
those 20 people who received strollers. The ‘Dream
road of two wheels’ movement was inspired by the
idea that strollers, bikes and cars have ‘wheels’ as
the common property and became a starting point
to expand the movement beyond the children and
youths to include the infants.
Cumulative vehicle supports to social
welfare organizations (2005 ~ 2012)
103
vehicles
Number of functionality added
programs to the disabled person
organizations (2012)
96
programs
Vehicle supports to social welfare
organizations
The Ulsan plant of Hyundai Motor Company has
continuously promoted the vehicle support program
to contribute transportations for the local social welfare organizations since 2005. It has delivered 13
vehicles, 8 Grand Starex (12 seater) and 5 Avante
hybrids, to 13 social welfare community organizations for children, youth, elderly, handicapped and
multicultural families in September 13, 2012. We
painted a slogan ‘Moving The World Together’ on the
donated vehicles and used such names as ‘Happy
Starex’, ‘Clean Avante Hybrid’ to further convey the
friendliness. The plant does not stop at donating the
vehicles but also provides maintenance as replacing
parts and check-ups for the vehicles, and Hyundai
plant volunteers are checking the vehicles of social
welfare organizations regularly.
Functionality added program to promote
mobility convenience to the organizations for
the disabled
Hyundai is supporting functionality added programs
to enhance the transportation convenience for the
disabled through the annual public contest to secure
the right of transportation and safety for the disabled.
Through our support activities since 2006, we have
thus far been able to replace the automatic entrance
doors, improve the toilet environment, install height
adjustable sink, ramps, elastic rubber outdoor road
blocks, non-skid roll, Braille blocks, handrails, entrance door expansion, inclined rescue, audio-visual
alarms and evacuation equipments. In 2012, we
have selected 96 organizations through the public
contest, as diverse ones as for the disabled independence living facilities, disabled vocational rehabilitation facilities and group homes. We supported those
facilities by installing transportation convenience
facilities, access roads, and evacuation facilities for
the disabled person to use with comforts.
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Accident-free safe world is a wish for all drivers and pedestrians
2
3
alike. Hyundai Motor Company is creating a culture of pleasant and
safe transportation with children traffic safety campaign and the
support given to children who lost a parent in a traffic accident.
Traffic safety campaign with Robocar Poli
Hyundai in the past 10 years has conducted a variety
of social contribution activities for the traffic safety of
children. An education content utilizing the popular
character ‘Robocar Poli’ was developed to benefit
more children to overcome the disadvantages of offline campaigns which are constrained by time and
space. ‘Traffic safety stories with Poli’ was produced
and distributed via broadcast and DVDs to all children of the world. In addition, Robocar Poli kid’s café
is operating to help kids to learn traffic safety with
ease in their daily lives.
Number of visitors to Seoul Character
Licensing Fair (2012)
Focus Programs
026easy move
028safe move
034green move
036happy move
<Traffic safety stories with Poli> Character
• D
VD production and distribution of ‘Traffic safety
stories with Poli’
Hyundai completed the production of ‘Traffic safety
stories with Poli – Season 2’ with cooperation from
Royvisual (publisher of Robocar Poli), EBS and
police and is set out to distribute to TV stations and
in DVD. In 2011, 12 episodes series ‘Traffic safety
stories with Poli – Season 1’ utilizing the EBS popular series <Robocar Poli> were aired on EBS TV
and gained a high TV rating. It was spotlighted as
an excellent content for traffic safety education for
children and over 50,000 copies of DVDs have been
distributed to the National Police Agency, nurseries
and kindergartens. It has gained great popularity
with children of the world when it aired on TV in Europe, Middle East and Asia. Season 2 was produced
much more realistically than Season 1 by using the
real traffic accident cases involving children. It is
produced in 14 episodes and aired on EBS TV and
is also being used in traffic safety education for children by National Police Agency. It is planned to conduct traffic safety education with ‘Robocar Poli traffic
safety class’ for the children in primary and elementary schools and local children centers nationwide.
1 Junior Naver Poli Traffic Safety page 2 At the site of Seoul Character Licensing Fair 2012 120,000
persons
No. of YouTube video viewings
5
million views
Average daily visitors to
Robocar Poli Kids Café
100
persons
• ‘Seoul Character·Licensing Fair’ sponsorship
and participation
As part of Robocar Poli traffic safety campaign, ‘Robocar Poli children traffic safety special exhibition
hall’ was established at ‘Seoul Character ·Licensing
Fair 2012’ held at COEX from July 18 through July
22 2012. This special exhibition hall is comprised
of Animation Theater, Traffic safety experience hall,
character experience hall and provided ‘Traffic safety
stories with Poli – Season 1’ DVDs and a variety of
attractions and events as well. ‘Traffic safety stories
with Poli’ is now being offered at poli.hyundai.com
and at a junior Naver web site http://fun.jr.naver.
com/poli/ and is distributed to various medias free of
charge including TV.
3 Robocar Poli Kid’s café • Robocar Poli Kid’s café
Robocar Poli, a 3D car transformer being loved by
children all over the world, is introduced to kids a
little bit more friendly through Hyundai Motor’s Kid’s
café. Hyundai who has opened a ‘Robocar Poli Kid’s
café’ at Yongin branch, Gyeonggi-do, in 2011 for
customers with children free of charge, opened a
new Kid’s café at Daeduck Valley branch located in
Daejon in 2012. Kid’s café at Daeduck Valley branch
is comprised of a ‘Robocar Poli book zone’ with
more than 1,000 books, a ‘Traffic safety video zone’
which plays traffic safety animations, a ‘Robocar Poli
play zone’ which is made of Robocar Poli sculptures
and toys, a ‘Robocar Poli Kid’s Park’ with outdoor
<Robocar Poli> sculptures. It is getting a great response from children and parents alike since they
can spend a good time having the training and playing experiences with cute characters from <Robocar
Poli> animation.
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1
1
Make a Wish Safe Camp of
Looking for Three Leaf Clover
2
3
4
2 Happy Way Drive Campaign main page
3 The Forth Korea Children’s Safety Quiz Contest
4 Mini Car driving experience at the Children's Safety First Experience Expo
Looking for Three leaf Clover
volunteers in 2012
250
people
Looking for Three leaf Clover
accumulative volunteers (2005~2012)
1,166
Focus Programs
026easy move
028safe move
034green move
036happy move
people
Looking for Three leaf Clovers
Hyundai has been conducting a program called
‘Looking for Three leaf Clovers’, that listen to the
wishes of boys and girls who are experiencing difficult times from traffic accident losses since 2005.
We select applicants from those who are under 18
years old who have suffered severe financial and
psychological distress due to the passing or disability of parents. We grant all the wishes of the selected applicants for one year. We support not only
wishes that require materialistic support but also the
emotional ones as well by establishing mentors with
Hyundai employees. In 2012, we selected 250 applicants through screening and granted their wishes
in three areas: happy supplies for necessities, happy
funds for tuition and medical expenses, and happy
activity for travels. In particular, ‘Wish performance
safety camp’ was held to provide safety education
and the opportunity to experience culture in addition to granting their wishes in August 2012 for two
nights and three days. They had fun and good times
with variety of programs as water safety training,
movies, Caribbean Bay experience, a lecture on
dream of the future by comedian Lee, Honggyu and
a field trip to Namyang Research Center.
Happy way drive campaign
Hyundai has run a campaign of ‘Happy way Drive’
for children safety and environment care to establish
fun and safety traffic culture and to promote a clean
Earth to play around care-free. Happy way Drive
campaign not only provides the edu-tainment content on the subject of safety and environment protection for traffic and living, but also supporting events
as ‘Korea children safety quiz contest’, a ‘Children
Safety first exhibition’ experience program, and a
‘Wings of Angel’, school bus boarding protector,
and donation of crosswalk mats for children's traffic safety education. In particular, Happy way Drive
homepage (www.happyway-drive.com) offers the
edu-tainment contents as animations, games, webtoon, graph statistics, and knowledge education
center to help teach the traffic and living safety naturally and is gaining a great response.
4th annual ‘Korea Children’s Safety
Quiz Contest’ participants
15,300
• Children's Safety Quiz Contest
Hyundai is holding ‘Korea Children’s Safety Quiz
Contest’ participated by children, parents and teachers in order to instill a sense of safety to adults and to
grow the capability to deal with safety accidents for
children.
‘Korea Children’s Safety Quiz Contest’ which began
in 2009 and has been held annually to see the 4th annual contest this year, in 2012. The contest is divided
into two groups, higher grades and lower grades of
elementary school children and qualifying round was
proceeded at the web site ‘Korea Children’s Safety
Quiz Contest’ (www.happyway-drive.com/edu)
On April 29, 2012, 100 children selected through
first and second on-line qualifying rounds out of
15,300 candidates have participated in the 4th final
round, and the EBS TV taped and aired later.
Children Safety First experience fair
Admission Capacity
Number of certificates issued
Number of site visitors
17,000
31,000
350,000
Through this contest, children and parents across
the country were able to learn about the safety in
easy and interesting way through TV. High scorers
in each contest categories were awarded with certificates, scholarships and a ticket to experience the
safety culture of Australia, and the safety children
award were also given to all participating contestants.
‘Korea Children’s Safety Quiz Contest’ provides
not only opportunities to all participating children to
reflect on the safety but also is being reborn as a representative safety program for being interesting and
fun in serving to raise safety awareness to all family
members.
• Children safety first Experience fair
Hyundai held ‘Children Safety first experience fair’ to
have a proper sense on safety by offering the opportunity to experience the various safety experiences.
The 1st ‘Children Safety First experience fair’ held
from Jan 27 through 29, 2012 was the largest safety
fair in Korea and was open to all preschool children
free of charge.
The fair is comprised of experiencing, viewing, exhibiting and the play village that let all children to directly
experience the total of 30 safety experience facilities
and learn the contents of safety accidents in transportations, fire, disaster, and home safety.
About 17,300 candidates participated in the ‘Chil-
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2
1
1 Children’s Safety First Experience Expo Scene Cumulative number of angel wings
donated (2008~2012)
4,400
Focus Programs
026easy move
028safe move
034green move
036happy move
units
dren Safety First Fair’ and it was a great success. It
was a good opportunity to acquire ways of safe living
in an interesting and natural environment. In addition
to the fair, Hyundai operates the ‘Children Safety
First’ web site (www.happyway-drive.com/edu).
Upon completion of the 5 safety study areas, children will get the safety first certificates which can be
submitted as elementary school vacation homework.
The program can also be used as safety education
material that must be taught in nursery and preschool. Hyundai with the Ministry of Public Administration and Security plan to promote ‘Children Safety
First’ as the required safety education program in
Korea.
2 Children school bus boarding protector ‘Angel wing’ • C
hildren school bus boarding protector
‘Angel wing’
Hyundai donates , ‘Angel wings’, school bus boarding protectors, every year since 2008 to child care
facilities across the country. ‘Angel wing’ is made
of sponge with a folding safety device that attaches
to the vehicle door and automatically operates with
opening and closing of the door. School bus drivers
or other drivers can easily verify the opening/closing
of door during boarding such that accidents arising
either from not being able to see the children or driving with doors open can be prevented.
The members of the citizens union of mothers for
safety are visiting the child care facilities that received the Angel wing to educate children, teachers
and parents on site as part of the ‘Visiting traffic
safety education’ program to improve the traffic
safety effect. For those who want to install ‘Angel
wing’ can visit the website, ‘Happy way drive (www.
happywaydrive.com)’, operated by Hyundai and apply with your story.
Crosswalk mat donated for Children's
Traffic Safety Education
1,100
mats
3
4
3 Crosswalk mats for Children’s Traffic Safety Education 4 Before Service that comes to you • C
rosswalk mats for Children's Traffic Safety
Education
Hyundai has manufactured and donated more than
1,100 crosswalk mats for children’s traffic safety
education to ‘Mom's bosom all-day care Preschool’
which takes in the children of low dual-income family
with priority, police stations nationwide and to child
care facilities. The crosswalk mats are specially
manufactured to inspire interest for the crosswalk
safety education utilizing characters of <Robocar
Poli> so that children would love to practice crossing
the streets safely indoors. Hyundai also distributes
the safety traffic education videos to raise the awareness of traffic safety.
Before Service that comes to you
Hyundai who places the customer safety first, performs the roadside ‘Before Service’ every year during the holidays and summer vacation seasons when
long distance driving is expected. In 2012, on New
Year’s Day and Hangawi, ‘Special check-up service
centers’ were temporarily installed in some highway
rest stops and automotive repair shops to check engine oil, brake fluid, lights, and tire pressure free of
charge.
In addition to the service corners in highway stops,
special repair shops were installed at major vacation
destinations nationwide including famous beaches
to provide the check up services. During May, ‘Special Visiting team to islands’ were formed to visit 5
islands; Yonpyong-do, Ulleung-do, Wee-do, Shikdo, Huksan-do, and Chuja-do to provide check up
services for engine, and transmission, and replaced
consumables such as windshield wipers and washer
fluids free of charge. It gained a great response by
offering consultations with mechanics and providing
a high quality service.
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1
3
It is the duty of our generation to protect nature and cultivate
the environment. Hyundai Motor Company is preparing a healthy
2
Earth to hand over to the next generation with environment
protection activities such as protecting the endangered flora
and fauna species and preventing the desertification.
Hyundai Green Zone Korea
Hyundai is steadily promoting ‘Hyundai Green Zone
Korea’ program as part of Green Move project to
contribute in improving the natural ecosystem. In
order to secure and restore the domestic nature
ecosystem damaged by the developments, we are
protecting the precious nature and environment with
actions to restore and protect endangered species.
Focus Programs
026easy move
028safe move
034green move
036happy move
• T
ailed Silk Butterfly(Sericinus montela) Eco
Learning Center
Hyundai has been involved since 2005 in restoration
of tailed silk butterflies which were on the brink of
extinction. Since the successful restoration in 2007,
Eco Learning Center has been in operation to teach
children to realize the importance of nature and life.
It also provides emotional relaxing area to the local
residents. There are five eco learning centers; in
Ulsan, Jeonju, Asan, Hwaseoung and Busan, which
are providing the optimal habitat for the butterflies.
A festival is held in time for the molting, larvae transforming to butterflies, which has increased the interests of local residents.
1 Onyang Creek Hydrophilic
Cultural Space Development Project
• U
lsan Wild Animal Rescue and Care Center,
Bird Rehabilitation Facility
The Ulsan plant of Hyundai Motor Company has built
and donated a Bird Rehabilitation Facility within the
Ulsan Wild Animal Rescue and Care Center. The
center is a key facility to protect the local wildlife
and has rescued 500 to 600 wild animals annually
including some endangered wild animals. They were
rescued, cared for, treated then released back to
the wild. The bird rehab facility Hyundai had built in
October 2012 is 900m³ in size. It is the largest bird
rehab in the country with the latest equipments and
expected to serve rescued birds to recoup before
they are returned to wild.
• O
nyang Creek Hydrophilic Cultural Space
Development Project
As one of the Environmental Restoration Projects,
The Asan plant of Hyundai Motor Company had initiated the Hydrophilic Cultural Space Development
Project in Onyang Creek. Unauthorized farming
nearby caused the creek to be polluted due to the
inflow of pesticides. We planted 21,000 water purifying plants in 1,980m² area around the Onyang
Creek from April to October 2012, and also created
a hydrophilic cultural space in which the local residents could enjoy and relax. With the completion of
this project, Asan plant had received an eco-friendly
company certificate from city of Asan in July 2012.
Total area of planted grassland
(Chakanor West Lake)
50
million m²
2
On-going project of Hyundai Green Zone China Restorations
Hyundai Green Zone China
Hyundai Green Zone China is a key green project of
Hyundai of which we seek to restore the ecosystem
by cultivating grassland that is shrinking due to the
desertification. The first phase was in Chakanor area
of inner Mongolia Kunshantag Desert from 2008 to
2012. It is known to be the origination of yellow dust
which is adversely damaging to China and Korea.
It was possible by the active support of volunteers
from Hyundai, Happy Move Global Youth Corps,
and Chinese college student groups. There were
as many as 300 Korean and Chinese volunteers in
2012. The second phase began in 2013 and will
continue until 2017. The major activity of the second
phase would be planting the perennial seepweeds to
prevent desertification.
25th Korean Children's Green Country Drawing Contest
Total number of participants (children)
Total number of visitor to the site (visits)
51,000
440,000
3Korean Children's
Green Country Drawing Contest
Korean Children's Green Country Drawing
Contest
Hyundai holds annual ‘Korean Children’s Green
Country Drawing Contest’ to inform the children
with the importance of the environment. Year 2012
marked the 25th contest in which 440,000 children had visited the drawing contest site, there
were 51,000 contestants from the preschools and
elementary schools all around the country in the
preliminary with various environment themed drawings, and 1,000 finalists were qualified for the final
contest. The final contest was held on October 13
in Nanji Chun Park. The contest was divided into
three categories; preschool children, elementary
school first to third year students and elementary
school forth to sixth year students, there were also
separate divisions for the individuals and groups of
10 preschoolers in each group. As the prize for older
elementary students, overseas trips to visit cultural
sites and Hyundai facilities were offered. Scholarships, educational electronic devices, and visitations
to Hyundai Motors R&D Center and Asan plant were
offered to the younger winners. With variety of environmental art experience programs, it is known to be
the largest of its kind in the country. There also were
a drawing experience booth and an environment
experience booth to hold the related events and had
gained great response from both children and their
families.
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The sharing and helping are the most beautiful ways to love your
neighbors. Hyundai Motor Company is sharing the value of life
2
as one with volunteering activities participated by not only Hyundai
staffs and employees but also their families and college students.
Overview of Volunteering by Staffs
To bring new hopes to the underprivileged neighbors
of the community and to continuously practice the
sharing, Hyundai Motor Company has steadily practiced volunteering activities; making regular visits to
the sisterhood facilities, 1-company on 1-village rural
care, home repair with love, and H-Volunteer designer. There had been 128 employee volunteer teams
served in 2012. There also is a monthly employee
fundraising to support each sisterhood facilities.
1
Staffs and Employees Volunteering
during Holidays(Ulsan)
2012 Status of Volunteering Activities by Hyundai
Category
Staff Volunteering
No. of
Volunteering
Events
No. of
Participants
1,470
11,819
1-Company on 1-Village
Volunteering
124
4,617
Home repair with love
volunteering
181
2,673
H-Volunteer Designer
759
1,434
Activities per branches
464
11,814
2,998
32,357
No. of
Volunteer
Team
No. of
sisterhood
faccility
Company Hearquarter
20
23
Ulsan Plant
22
22
Asan Plant
7
9
Jeonju Plant
5
5
Namyang R&D Center
21
22
Domestic Sales
Headquarter
23
31
028safe move
Service Headquarter
24
32
034green move
Commercialization
Headquarter
6
6
036happy move
Total
128
150
Total
Category
Focus Programs
026easy move
2 1-Company on 1-Village: Painting murals on the Worun-ri village storage building(Headquarter)
• Volunteering during the holidays
Hyundai had participated in the social contributing
activities in sharing warmth of family with the underprivileged during the holiday seasons of 2012. The
weeks of New Year’s Day and Hangawi are designated as ‘the community service week to celebrate
holiday’ for 128 employee volunteering teams from
the entire company to visit over 150 sisterhood facilities and give gifts and funds of love in addition to
providing the rice cake soups on New Year’s Day
and making the half moon rice cake on Hangawi.
• 1-Company on 1-Village Volunteering
‘1-Company on 1-Village Volunteering’ of Hyundai is
a rural care program through the sisterhood between
one of the Hyundai affiliates and one rural village. It
was established in 2005 to instigate the economy
revitalization and bring the development balance to
rural areas. The program had been extended to 70
villages nationwide by 2009. The staffs and employees of Hyundai not only participate in lending helping
hands during the busy farming seasons with planting
and harvesting each year, but also with building community centers, making repairs and maintenances of
the community facilities, painting mural on the community storage barns, and making gardens for the
children of the branch schools. The volunteers have
helped tremendously in anchoring the 1-Company
on 1-Village program by providing what the sisterhood village actually needed and the emotional support as well. More than 100 staffs and employees
of the main office had visited Worun-ri Hongcheongun in Gangwon-do, their sisterhood village, twice
in 2012, once in the spring and again in the fall.
They provided more than called for in addition to
lending helping hands; with bright ideas and talents
combined, murals were painted on the walls of the
community storage barn, a garden was planted in
the branch school so that the children now have an
opportunity to observe ecological system in a small
scale and invited ‘Sound & Echo’, a band of disabled
members supported by Hyundai, to perform for the
villagers which were sensational to say the least.
038
1
1
H-Volunteer Designer:
Briquet delivery relay with staffs,
employees and their families
Number of participated
blue Santa teams
128
teams
Focus Programs
026easy move
028safe move
034green move
036happy move
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3
2 Blue Santa project at the end of a year
3, 4 Staffs and employees volunteering activities abroad
H- Volunteer Designer
H-volunteer designer program is created so that
the staffs and employees of Hyundai could plan any
volunteer activities and carry out on their own. This
program has progressed from ‘my volunteering
activity’, a talent donation program started in 2011,
and developed into what is currently a H-volunteer
designer. The inconvenience of regular visits to a
predetermined facilities at a predetermined time has
been complemented by this program in a way that
staffs and employees involved in the volunteering
activities drew greater satisfaction. A team of staffs
and employees would be ‘designers’ themselves to
choose volunteer targets, activities and schedule
and submit a proposal. Then the Hyundai social contributions division personnel and expert NGO would
select an activity each month. Selected activity
would receive an appropriate budget and a mentoring for the maximized activity effect. Selected activities in 2012 were; hands-on cultural activities with
children of multicultural families, Taekwondo lessons
to youth of alternative schools, employment mentoring at alma mater, fundraising charity performances
to help the disabled, living condition improvements
for underprivileged, and taking portraits of the elderly
to be used in their memorial services. The experiences of talent donation, themed activities and outreach
activities were especially rewarding and fulfilling as
much for the designers.
Blue Santa project at the end of a year
At the end of each year at the Hyundai work places
around the world, staffs and employees participate
in the Blue Santa project as one of the social contribution programs. Teams of employee volunteers are
dressed in blue Santa costumes, a color symbolizing
Hyundai, and spreads happiness. It began domestically in December 2012 with 128 teams of blue
Santa bringing gifts and funds to orphanages, community children's shelters, sisterhood welfare facilities and the underprivileged. Hyundai in Ulsan plant
had visited 22 community food banks and provided
4,100 servings of red-bean gruel in ‘Blue Santa is
here with red-bean gruel Day’.
The participated in 2012 volunteer
activities number of
staffs and employees
7,743
participants
Number of volunteer activities
616
activities
4
Volunteer activities by region
• Yearly Volunteer Activities at the ulsan plant of
Hyundai Motor Company
The staffs and employees of Ulsan Plant had participated in various volunteer activities in 2012. The
activities are: 1-Company on 12-Villages activity
lending helping hands to rural farms and purchasing
their products, volunteer activity for welfare organizations by Business Division, volunteer activities
during the holidays and the year-end season, and the
talent donation of auto maintenances by the interest
groups. ‘Home repairs with love’, replacing wallpaper, flooring and kitchen sinks of the underprivileged,
by staffs and employees of Ulsan Plant and outing
experience for the disabled and elderly by family
of staffs and employees were also done as one of
various volunteer activities for the love of neighbors.
As for the New Year’s Day, necessities, foodstuffs,
wanted goods, beddings, and traditional market gift
certificates were donated to the food coupon receivers, local senior centers, and the sisterhood welfare
facilities by staffs and employees much to their own
satisfaction and fulfillment. During the Hangawi holiday, variety of practical supports such as community
children’s weekend programs, pre and post natal
assistances, and replacing old home appliances in
addition to donation of goods were provided to the
underprivileged and low-income neighbors.
• Overseas Volunteer Activities by Jeonju Plant
Twenty staffs and employees of The Jeonju plant of
Hyundai Motor Company had made up an overseas
volunteer team and traveled to Ulaanbaatar, Mongolia
from November 19th to 24th in 2012 to conduct variety of volunteer activities. Due to very cold winter and
serious gap between rich and poor, the educational
environment for children of low income families are
extremely poor. Accordingly, in addition to typical
volunteer activities, production of G-saver(heat accumulator) were sponsored. G-saver are known to
be the best heat accumulator for Ger, a Mongolian
tent. The production fund of 20,000,000 million won
were donated through the ‘Good Neighbors’, a volunteer partner of the Hyundai volunteer team, for a
local social enterprise manufacturer to produce 100
G-savers, of which 30 were delivered and installed in
Ger of low income family with small children. The Engine of Hope Science Class, implemented in Korea
successfully prior to this trip, were implemented for
150 Mongolian elementary students. It is a program
in which children will make science kits and learn
the principles of science and was met with great enthusiasm by Mongolian children. There were sports
contest of small scale afterwards for much fun. More
than 120 children of the underprivileged were taken
out to the city for a tour and a viewing of puppet show
and much needed rest and enjoyment were provided.
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1
9th Team
Community Volunteer Activity
• Sao Paulo and Piracicaba,
Brazil
• Shanghai, China
• Chennai, India
• Hoabinh, Vietnam
• Dar es Salem, Tanzania
Medical Volunteer Activity
• Chennai, India
Environmental Volunteer
Activity
• Inner Mongolia, China
•
•
•
•
041
3
10th Team
Community Volunteer Activity
Shanghai, China
Chennai, India
Koforidua, Ghana
Salima, Malawi
2
1 Families of staffs and employees participate in volunteering activity 2 Happy Move Global Youth Corps 3 Engine of Hope university student volunteer team Status of Happy Move Global Youth Volunteers’ Corps Activities in 2012
Volunteer Activities by the family of staffs and
employees
The volunteer activities by the family member are on
the steady rise. There were 65 families participated
in 2012; making topiaries and cooking healthy meals
for the elderly, culture and heritage conservation activity in Changdeokgung, and making toy and chocolate with the disabled children. The volunteering with
family are not only to help the underprivileged neighbors but also a precious time of meaningful memory
to be shared. Family of staffs and employees of Ulsan Plant have been very active in volunteering. They
had participated in; being a family of a solitary elderly
for a day, making dumplings of love, the outing activities with the disabled and the elderly, cooking and
delivering holiday meals for Hangawi, painting mural,
and repairs around the homes of the underprivileged.
An acupuncture volunteer team comprised of staffs
and their family had visited sisterhood villages and
social welfare centers to carry out a medical volunteering.
Focus Programs
026
easy move
028
safe move
034
green move
036
happy move
Happy Move Global Youth Volunteers’ Corps
Happy Move Global Youth Volunteers’ Corps of
Hyundai was founded in 2008 and became the largest college student volunteer group in Korea. They
will be one of the global leaders of tomorrow trained
through the volunteering activities all over the world
and also be the messenger of Korean culture. Total
of 1,000 college student volunteers, 500 during
the summer school holiday and another 500 during
the winter school holiday, are selected each year
through the strict screening to be dispatched all
over the world. In 2012, 9th and 10th team were dispatched, marking accumulated total of 5,000 college
student volunteers. They had been to China, India,
Brazil, Vietnam, and Ghana to participate in community welfare and medical, environmental and cultural
volunteer activities. The 9th team consisting of 500
students had been involved in three areas of environmental, medical and local in five countries from July
to August in 2012.
They participated in the prevention of desertification of Chakanor area in inner Mongolia and in the
construction of housing for low income families and
culture exchanges in Shanghai as part of ‘Hyundai
Green Zone China’ activities for China.
Accumulated number of Happy Move
Global Youth Volunteers’ Corps
5,000
participants
School facility repairs and education assistance volunteering were offered in Dar es Salem, Tanzania.
In Hoabinh, Vietnam and Sao Paulo and Piracicaba,
Brazil, houses of the underprivileged were repaired
and the social welfare service activities were carried
out. The community services and medical volunteering were done in Chennai, India.
500 college students of 10th team had carried out
their activities from January to February 2013. A
dormitory was built for the students from low income
families and the mechanical maintenance and health
and hygiene education activities were carried out in
Koforidua, Ghana and Salima, Malawi. As the construction activities in Shanghai, China and Hyundai
Model Village project in Chenna, India, community
facilities were constructed and the educational outreach activities were performed. After they return
home from the overseas Happy Move, the Youth
Corps continue to volunteer in the mentoring of multicultural families, making regular visits to facilities for
migrant laborers, the anti-poverty campaign, and the
blood donation campaign.
Engine of Hope university student volunteer
team
Engine of hope university student volunteer team,
sponsored by the labor and management of Ulsan
Plant, is involved in volunteering in 2012 as actively
as was in 2011. The second team of 2012 consists
of 80 university students from around Ulsan and is
active in sharing their passion and talent with 19 local welfare facilities. The team is made up of four
major areas; Hope Imagination, Hope Development,
Hope Sharing and Activity Planning, so that each
member can volunteer in the area that fits their abilities. The Hope Imagination plans its own programs
and executes. The Hope Development is mentoring
the underprivileged children and youth at the local
children’s center with their school works. The Hope
Sharing helps with activities and rehabilitations of the
disabled. The Activity Planning team not only makes
plans for the whole team but it also covers their
volunteering stories and promotes their activities.
Talent sharing is in the areas of music, arts, science,
English, yoga and much more. They participated in
‘The 1st Ulsan Sharing Culture Festival’ on October
6, 2012 and operated various booths including a
children’s scientific exploration, a civil health information, and global culture exploration among others to
share with citizens and children of Ulsan.
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SOCIAL
WELFARE
2
3
To give hopes of future for the neighbors in need,
Hyundai Motor Company has been engaged in a variety of support
1
programs to help the independence with utmost attention. We are
committed to share with community to make better world.
Establish Social Enterprises and
Sponsorship
Hyundai Motor Company has various programs in
place for the social enterprises to develop into the
competitive businesses so that they will be able to
create more jobs and contribute to the social welfare. We helped establish and support the ‘Easy
Move’ who manufactures a line of aiding and rehabilitating devices for the disabled, the ‘H&R Dooriban’,
a bakery and the ‘Easy Life’ which is a social job
creating business. In addition, we are training young
social entrepreneurs through the ‘H-On Dream Audition’ which provides customized sponsorships to
start up businesses of young social entrepreneurs.
Hyundai is and will continue to invest to foster social
enterprises and social entrepreneurs to eventually
create more jobs.
Categorical Programs
042
SOCIAL WELFARE
046EDUCATION
051
ART & sports
• Easy Move Co.
Hyundai had established a social enterprise Easy
Move in 2010 who manufactures the rehabilitation
devices and transportation aids to help the disabled,
the elderly and the trasportation needy. Easy Move
has 300 employees, of which 30% is disabled and
elderly. The handicapped employees are actively
involved in planning, marketing and production management. The retirement age in this company is 70,
not customary 55, so that they can hire elderly to
fulfill their role as a social enterprise. The Easy Move
has been growing remarkably businesswise, that
they even received 1.2 billion won investment from a
private banker, which is unheard of, and has shown
real potential for growth.
• H-On Dream Audition
‘H-On Dream Audition’ was held in July 2012 sponsored by Hyundai. It is a customized program to
discover and train young social entrepreneurs and
help them to start up. 320 teams who completed
‘Young Social Entrepreneurs Development Courses’
organized by the Ministry of Employment and Labor
had been carefully screened to select 59 teams for
the final. With the assessment focuses on the ability
as a social entrepreneur and their business items,
30 teams were selected including the Green Friends
Co. Those teams were divided into a launching
group of 15 teams to start up their businesses and
marketing activities immediately and an incubating
group of the other 15 teams to be trained further.
The start-up funds and training are offered to the
winning teams in addition to business consulting and
continued training using the networks and resources
of Hyundai. Hyundai plans to continue the audition
for next five years and has a goal to help create 150
new social enterprises and train 1,500 young social
entrepreneurs with full support.
1 Easy Move Co., one of the social enterprises
2 H-On Dream audition held
• ‘Easy Life’, a social enterprise
Hyundai has been supporting ‘Easy Life’, a social
enterprise providing a home care services. It was established in 2007 and has been providing high quality home cares to the elderly and the disabled such
as convalescing cares, giving baths, and sales or
rentals of welfare equipments. Easy Life contributes
in providing stable jobs to 500 women over 50 who
are not easily employable in normal circumstances
and trains them to be specialized care takers. Hyundai supports the Easy Life by providing office space,
wheel chair lifts, and sleeper automobiles in addition
to financial funding. Easy Life has been recognized
as a social enterprise who provided quality social
welfares and was certified as such by city of Busan
in 2012. Easy Life also received Presidential Merit
award for its contributions in creating new jobs.
3
Easy Life Corp. receiving
a Presidential Recognition Award
• H&S Dooriban
H&S Dooriban was selected at a public contest
in 2010 and established as a social enterprise to
provide baked goods at an affordable price to local
laborers and residents. It also created jobs for the
underprivileged. Hyundai Motors R&D Center in
conjunction with Hawsung city Saemauel Association made the whole undertaking possible. H&S
Dooriban began its business in Balan market place in
Hwasung by employing the disabled and the elderly
residing in the city to make healthy rice crackers in
the name of ‘Hope pops, Love pops’ and expanded
into baking business in 2011. It not only has been
contributing to social welfare by creating jobs for the
underprivileged but also been baking with help of
children in nearby community center and shared with
low income neighbors at no cost in ‘Happy bakers’
activity.
044
1
1 Commodity goods sponsored by Dream Together Total number of families who have
received Dream of hope gift car
30
families
042
SOCIAL WELFARE
046EDUCATION
051
ART & sports
Drean Together Mentoring Campaign
Hyundai has launched ‘Dream Together Mentoring
Campaign’ as a development aid program for child
heads of household. More than 10,000 staffs and
employees of Hyundai Sales Division participated
in the campaign and became mentors to the child
heads of household within their communities to help
them develop proper characters and leaderships.
Dream Together sponsorships are given to child
heads of household carefully selected by recommendations from schools, local welfare centers and
NGO teams. They are selected from the neighborhoods of 500 Hyundai sales branches nationwide.
In addition to the financial support, various programs
are provided; cultural and sports activities for emotional development, staffs’ talent donations, career
and vocational counseling and living condition improvements. Dream Together began in earnest with
600 child heads of household selections in March
2012 when the staff and employee mentors delivered books, commodities, and tuition to them. Since
the outings to the cultural performances or exhibitions have generally been difficult for child heads of
household, they were sponsored to travel to 2012
Yeosu Expo in June and to Changdeokgung for historical exploration in September by the campaign.
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2
3
4
2 Dream of hope gift car campaign 3 Ulsan Plant's year end event of 'sharing warm winter' 4 Blanket donations to the elderly living alone in Jeju center The staff and employee mentors from Hyundai also
was involved in home improvement repairs in Anayng
and Gwangju to improve the living conditions of child
heads of household. Hyundai plans to continue with
the campaign with assistances of staffs and employees to help the child heads of household to experience many activities and explorations so that they
will eventually develop into the productive members
of the society in the future.
Dream of hope gift car campaign
We launched ‘Dream of hope gift card campaign’ to
help ordinary people who are preparing for a new future in spite of financial shortcomings to start a new
business in 2012. For season 3, we selected 5 families every month beginning October 2012 through
March 2013, making it a total of 30 families, and presented the gift car for the new start up business.
For those 30 families, a systematic multi-faceted
assistance to found a new business such as new
business consulting, entrepreneurship education,
business name and logo development and marketing support were provided, including the gift car.
A gift car delivery ceremony for season 3 was held
especially designed in the ‘Joint opening ceremony
together with neighbors’ format.
The gift car selectees began their volunteering activities to the multicultural family housewives and senior
citizens utilizing the business items with which they
chose to launch to convey the message of sharing
at the welfare hall where the ceremony was held.
For more information about the selectees and their
detailed stories and business launch process, check
the website at www.gift-car.kr.
Regional sponsorships
• Ulsan Plant’s love of neighbor
Ulsan Plant sponsored the cost of living for those
recipients living on a minimum welfare from the State
by presenting gift certificates of the traditional markets and help neighbors in need to stay warm during
the winter by presenting gift certificates for heating
oil and city Gas.
Drive for wishes
Since 2009, Hyundai in conjunction with the MakeA-Wish Foundation, has been holding ‘Drive For
Wishes’ program that grants the wishes of children
with incurable diseases. By 2011, 97 children with
incurable disease had been sponsored to have their
wishes granted and 30 more children suffering from
incurable diseases in 2012.
In addition, the family camp, ‘Journey of hope of heroes’ was held for the children who suffer from muscle degenerative diseases and thus cannot move on
their own. In November 2012, Hyundai received the
recognition and was awarded the Corporate Partner
Award from the Make-A-Wish campaign headquarters for granting wishes to children with incurable
diseases and muscle degenerative diseases.
• S
ponsoring Deaf Association of Gunsan for
Winter
Hyundai Motor Gunsan Service Center had a sponsoring event, ‘Love Spot’, with Deaf Association of Gunsan. A sponsoring event held on December 3, 2012
invited 100 financially poor deaf and their families from
the deaf association and treated them to buffet meals.
At the event, Hyundai delivered 40 electric blankets to
participants each worth 100,000 won to reduce the
heating cost and to stay warm during the winter.
• B
lanket donations to the elderly living alone in
Jeju center
Hyundai Motor Service Center in Jeju donated blankets to the elderly living alone. On December 13,
21012, Hyundai Motor Service Center in Jeju held
an event, ‘Blanket donation to the elderly living alone’
which invited 30 such neighbors who were poor and
living alone to deliver 50 blanket sets to keep them
warm during the winter.
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EDUCATION
Hyundai Motor Company is operating the educational & academical
2
3
2
MOU with Technical
Education Center of Seoul
3
Researchers Sharing Science Lecture
<Science class comes to you>
1
programs focused on science and technology in order to foster
future talents aggressively who will lead the future. We will open a
new future by fostering the dream of the talented.
042
SOCIAL WELFARE
046
EDUCATION
051
ART & sports
Future Automotive Technology Competition autonomous vehicle competition
Hyundai Motor Company from 2010 is holding
‘Autonomous vehicle competition’ to foster global
talents to enable and lead the future of automotive
industry through the development of core technology
for intelligent vehicle.
The 1st autonomous vehicle competition was held
in 2010, participate by 11 university teams with success. The 2nd autonomous vehicle competition on
September 2012 was held at the Hyundai Motors
R&D Center. 14 teams from 13 universities were selected after preliminary rounds and they began manufacturing autonomous vehicles with cars, research
fees and advisory boards sponsored by Hyundai and
10 teams advanced to the final after completing road
tests in June 2012.
The competition encouraged a high-quality research
development activity by presenting missions with
high level of difficulty with all reflecting actual road
conditions as moving vehicles and unforeseen obstacles. Each team displayed a high level of technology and showed respective core technology to the
record of 80% successful completion rate. After
strenuously examining the completion of 9 missions
and by summing the hours driven, Hanyang University team (A1) was declared the final winner.
The winning team was given a prize of 100 million
1 Future Automotive Technology Competition
won, and a total of 200 million won prize was awarded to all participating teams. The 3rd autonomous
vehicle competition to be held in 2014 promises to
be an arena for technology validation of autonomous
vehicle competition that will determine the direction
of ITS technology with the goal of expanding research pool basis in autonomous vehicle technology.
MOU with Technical Education Center of
Seoul
Hyundai signed an MOU with Seoul Technical Education Center to foster technical personnel trainings.
The MOU signed on November 1, 2012 is to train
automotive service technical personnel and to support those service partners who are experiencing the
shortage of qualified personnel. Hyundai provides
three vehicles (1 i40 & 2 Velosters) per three technical institutes; Seoul Eastern, Northern, and Southern
institutes, to be utilized in hands-on training and also
sponsored a total of 50,000,000 won including manuals and a set of tools worth 10,000,000 won. Hyundai sponsors the scholarship of 200 million won per
year to those who wish to work for service partners
after the training completion and customize-train
them for partners with actual equipments. We also
plan to hold job fairs in association with the Technical
Education Center to help them find jobs with service
Scholarship amount to Technical
Education Center, Seoul city
200
million won
Participants in lecture by Institute,
Science sharing
1,700
people
partners. The MOU between Hyundai and Seoul city
Technical Education center is considered to be a
good role model for Technical Education Center and
regional community businesses to foster cooperating relationships and to grow together.
Cooperative research / Research scholarship
system
Hyundai Institute is providing opportunities for diverse educations and to do academic researches
for students with potentials to discover their talents
and develop to grow to be creative and challenging researchers. Hyundai and university research
institutions are currently cooperating and sharing
the research and development with the budget of 11
billion won a year. In addition, ‘year round industryuniversity contest’, ‘Future technology research task
contest’ and ‘Design industry-university contest’ all
through on-line are undergoing to apply those creative ideas to the actual vehicle and to solve the R &
D tasks on-hand in the development site. In addition,
Hyundai has been providing scholarships and participating in education programs to the talented since
2003.
It is to foster those students to be researchers and
to work for professional engineers at Hyundai. Each
year, more than 150 talented people are recruited
and are being groomed to be key talents for Hyundai.
Lecture by Researchers, Science sharing
Hyundai Motors R&D Center engineers have volunteered themselves as the science mentors to young
people through giving lectures as part of Science
sharing. The lectures began at Dure Nature Science
High School, Hwasung city, on November 1, 2012
with a topic of ‘Eco-friendly car types and its principles’. The lecture by 20 engineers over a month
shared their talents with 1,700 students in middle
and high schools around Hwasung city. While other
science classes and lectures were given in accordance with formulated manuals and texts, Namyang
Institute engineers were actually able to share ‘real
talent’ for the lectures were tailored with a variety of
stories about cars. The young people were also able
to have meaningful hours with more inspiring lectures about science and technology.
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3
4
5
2
Engine of Hope
Science Class
3
Prevent School Violence
Campaign poster
4 Automotive Department, work clothes & training aids
5
Ceremony held to donate automobile engine
to School of Automotive
Engine of Hope Science Class
participants (41 schools)
School Violence Prevention Campaign
Jeonju Plant held a ‘School violence prevention
campaign’ in association with Jeolla North Province,
Jeolla Province Office of Education and Green Umbrella Children’s Foundation to aggressively help
prevent school violence by awakening awareness
about school violence that has become the latest
social issue. As part of the campaign, in May 2012,
we opened a ‘School violence prevention PR Design
Contest’ to university students and general public
and received a total of 221 proposals. 15 were selected and awarded and the final winner was awarded 2 million won. The grand prize winner was advertized for six months from June to December at 9 local
terminal platforms in Jeolla North Province and was
posted in all elementary schools in the province. The
School violence prevention PR design contest has
not only garnered a great response for the contest,
but also was a campaign program that maximized the
effectiveness of the public relations to awaken the
seriousness and to prevent school violence.
048
049
1
1 Global Leadership Camp
Global Leadership Camp Participants
(in 35 schools)
66
people
042
SOCIAL WELFARE
046
EDUCATION
051
ART & sports
Global Leadership Camp
The Jeonju plant of Hyundai Motor Company held
the educational training program, ‘Global leadership camp’, in order to raise the mindset of regions’
talented young people as global leaders. The global
leadership camp which was held at Westopia in
Daechon for two nights and three days, from January
16th through 18th 2013 was participated by 66 student union chiefs and officers from 35 high schools
in Jeonbuk region. The global leadership camp was
comprised of expert lectures that help young people
establish vision and develop themselves as global
leaders and raise awareness in international issues.
Students were able to discuss in depth and had time
to look for ways for solutions focusing on the UN
Millennium Development Goals (MDGs: Millennium
Development Goals). In addition, Hyundai’s Corporate Social Responsibility (CSR) activities were
introduced so that young people were able to have
time to think about the meaning of social contribution
activities. It gained a great response from the Global
leadership camp participants since training as such
for region’s young leaders is not sufficiently available and this has been a great opportunity for those
participants to have dreams of becoming the global
leaders.
Engine of Hope Science Class
The Asan plant of Hyundai Motor Company has been
operating ‘Engine of Hope Science Class’ (formerly
known as mechanic class), for elementary school
students in 4th to 6th grades in Asan area since
2005. It is to contribute in fostering engineering
talents to lead in the future science technology field
by offering the opportunities for young people to understand science in fun and easy ways. In 2012, we
selected 14 lectures from our employees and held
40 science classes in local elementary schools and
8 science classes in the regional youth center. With
understanding the science principles encountered
in daily lives and making the products using that
principles satisfied learning and playing at the same
time. Jeonju Plant also has implemented Engine of
Hope Science Class as well. This is the program
devised to visit science talents at geographically and
educationally disadvantaged area and offer opportunities to grow up to be true scientists. 16 employeelecturers from Jeonju Plant have been volunteering
to 1,178 students from 41 elementary schools in
Jeonbuk region from March to December 2012.
Children learned easily from texts, ‘gyroscope’ and
‘hovercraft’ about the principles of science and
spent a great time making science kit themselves.
1,178
people
Entries received from School
Violence Prevention PR Design
Contest
221
proposals
Automotive Department, work clothes &
training aids
Hyundai has donated the work clothes and training
aids necessary in tailored education for the automotive related major students in 2011 and 2012 as well.
Hyundai delivered 60 work clothes to Seoul automobile high school students and teachers at Wonhyoro
Service Center in June 20, 2012 and delivered
1,300 work clothes to Meister high school, specialized high school, universities, technical education
centers and to students at 26 major automobile related educational institutes. In July 2012, in order to
foster talents in automobile industry by offering them
opportunities to experience the technical prowess of
Hyundai, we supported 78 automobile related educational institutes as specialized high school, Meister
High school, universities, and technical education
centers with Hyundai’s 82 Tau engines (68 totals,
12 serves, 2 shorts) as training aids which gained a
great response.
050
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ART & sports
1
2
In order to enliven our society with a new impression and a healthy
vitality, Hyundai Motor Company is sponsoring various cultural and
artistic performances and development of sports. We will nurture
1 Education donation concert Number of participants of educational
donation concert
Creative design university lectures
Designers from Hyundai has turned to lecturers at
the ‘Creative Design College’ that are held for middle school students at a library located in Gyeonggido. The creative design college is sponsored by
Gyeonggi-do and is held on Saturdays in consideration of the 5 school days schedule. The professors
or experts from design fields are invited to enhance
creativeness, personal growth and the culture of
sharing through designs and also to spend Saturdays with interesting and cultural activities at the
local library. Designers from Hyundai gave realistic
lectures on automobile design in the creative design
college at Anyang Manan library and Yoeju Continuing Education Center since September 2012. It was
an opportunity to consider the career as a designer
and learn about the industrial design that can be applied to real-life for middle school students who have
had little chance for design related education.
1,300
The number of the children who
viewed the puppet show
3,388
042
SOCIAL WELFARE
046
EDUCATION
051
ART & sports
2 Rights of Children, Puppet Show Education donation concert
An Education Donation Concert held by Jeonju Plant
was planned to provide the underprivileged children
who have had little opportunity to experience culture.
They enjoyed the time to experience diverse culture
through watching the show. The Education Donation
Concert of 2012 was held on October 20 for 1,300
underprivileged children at Jeonbuk Educational
Culture Center. Prior to the performance, a trans-
port safety class video was shown to the children
and was followed by performances of VOS Park Jihun, a magic show, ‘an old man with a huge lump’ by
Jeonbuk Provincial Traditional Performing Arts and
delightful performance of Capo Ocarina Orchestra.
And the souvenirs of mini-cars were presented to
400 children to add a little joy for the day.
Rights of Children, Puppet Show
Jeonju Plant expanded the performance of ‘Puppet show to prevent children's sexual abuses’ that
began in 2011 to ‘Right of Children, Puppet Show’.
Jeonju Plant employees in association with Good
Neighbors prepared puppet shows to prevent sexual
abuses and to improve multicultural awareness.
They performed the sexual abuse prevention puppet
shows to 1,283 students from 12 schools in Jeonbuk
Province and multicultural awareness puppet shows
to 2,105 students from 14 schools from June to December 2012. It was somewhat heavy subjects, but
was able to garner a good response from children
utilizing familiar puppet show format. We expect to
have a positive effect in preventing potential sexual
abuses by understanding their rights and in improving lives of the underserved multicultural children in
their school through these performances.
more prosperous lives with sharing emotions and vitality.
Happy cinema Audience
1,650
people
Happiness of Cultural Experience,
Happy Cinema
The Jeonju plant of Hyundai Motor Company is
sponsoring ,‘Happy Cinema’, a program to provide a
pleasure of cinema viewing and the cultural benefits
to low-income family children and young people who
have had a little opportunities to enjoy cultural outings. A total of 1,650 low-income family children and
young people in Jeonbuk region watched the movies
twice a month for the total of 5 viewings from April
to December 2012. On the days of movie viewings,
transportation to and from theater was provided for
children and delicious snacks were passed out to
heighten the enjoyable outing. In addition, Jeonju
plant employees had classes about traffic safety in
front of screen before the movie to raise awareness
in traffic safety. They all had a very good time.
Founding of Traditional Music Orchestra,
the Windflower
Jeonju Plant founded the Windflower, a traditional
music orchestra consisting of 30 students from Samsung orphanage who were struggling to find careers
and provided them with an opportunity to have a new
dream reflecting Jeonbuk region’s rich traditional
culture and art heritage. Members were sponsored
with various instruments such as gayageum, gumungo, haegum and sponsored with training camps
to practice the music and arranged 12 professional
members from Jeonbuk Province Traditional Orchestra to promise to donate their talents for 3 years. The
Windflower members can now be trained with their
own instruments and get a high level education from
the traditional music specialists to have hope and
dream as the traditional musician.
Jara Island International Jazz Festival
sponsorship
Hyundai Motor Company sponsored ‘Jara Island International Jazz Festival’ held in Gapyong from 12th to
14th of October 2012, and had an event ‘Eco Brilliant
Days’ for invited customers. This program is part of
Hyundai’s ‘Live Brilliant’ campaign with eco-friendly
image of Sonata Hybrid and is a cultural event in association with Jara Island International Jazz Festival,
which is the only eco-friendly festival designated by the
Ministry of Environment. During the Jara Island International Jazz Festival, which is the nation’s top jazz festival, Hyundai provided Sonata Hybrids as the official
vehicles of the festival, operated shuttles to transport
the handicapped and the elderly, and also provided
‘Eco Brilliant Lounge’, a combined seating area where
you can get drinks and charge the cell phone batteries.
In addition, instant prizes and events were presented
to enhance the pleasurable atmosphere and donation
tickets were sold to participating customers to raise
10 million won for the Environment Fun which was delivered to Gapyong Youth Jazz Center.
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ART & sports
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Regular sponsorship of
Seoul Symphony Orchestra
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3 'Brilliant concert' in Busan
4 Seoul ‘Brilliant Countdown’ held
<Van Gogh in Paris> sponsorship
Hyundai sponsored <Van Gogh in Paris> held at
the Design Museum, Seoul Arts Center from November 2012 to March 2013. Over 60 self-portraits
and paintings of Van Gogh while he was active in
Paris were exhibited. Hyundai passed two tickets
per person to <Van Gogh in Paris> to 2,500 people,
first-come-first-served basis, who test drove Equus,
Genesis, or Grandeur in 16 locations around Seoul
and Gyeongin region. We sponsored the exhibition
to provide the opportunity for customers to see the
impressionist arts up close and also had a variety of
programs as, ‘Grandeur Art Car’ to vividly experience Gogh’s works.
Hyundai Love Sharing Concert
Hyundai is sponsoring a variety of concerts to facilitate the popular culture and to share the love. Hyundai was a title sponsor for two main events out of five
at the nation’s representative popular music festival,
‘2012 Grand Mint Festival’ in October and operated
‘PYL Lounge’. We sold festival tickets at a significant
discount and donated proceeds to the public interest groups. In addition, Hyundai sponsored Hope
Concert held by YTN to raise fund to dig 1,000 wells
in Africa and also sponsored the musical <The Performer> held by Korea Hip Hop Culture Association
in order to establish wholesome performing culture
for growing generations.
Regular sponsorship of Seoul Symphony
Orchestra
Hyundai is sponsoring Seoul Symphony Orchestra,
the best symphony orchestra in Korea, on a regular
basis to contribute in popularizing the classic music.
We sponsored ‘Masterpiece’ series, one of regular
series of Seoul Symphony four times in 2012, and
sponsored the performance celebrating the 2012
Yeosu World Expo. Hyundai sponsors ‘Masterpiece’
series of Seoul symphony and their regional tours
in 2013 in cities of Seoul, Busan, Daegu, Gwangju,
Daejeon, and Incheon and plans to offer the benefits
of classic culture to culturally disadvantaged regions.
'Brilliant concert' in Busan
Hyundai sponsored ‘Hyundai Motors Brilliant Concert’ which is a new name for the largest festival
in Busan held on the eve of firework festival. On
October 28 2012, the festival opened at the Busan
Asiad Main Stadium with audience of 32,000 Busan
citizens that included 1,000 invitees by Hyundai
from multicultural families and region’s underserved.
Invited performers such as Brave Guys, Leessang,
IU, TVXQ, DJ DOC, and Teen Top performed and
the concert was wrapped up with mood-heightening
fireworks that garnered a great audience response.
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6 Happiness Sharing Mecenat audition
sharing,
a happy Invitation
Seoul ‘Brilliant Countdown’ held
Hyundai ‘The Brilliant Count Down 2013’, a New
Year’s Day Event of impression and love together
with citizens was held for 19 days, beginning on December 14, 2012, in time for an opening of an on-line
campaign site for the New Year’s Wish. An event at
the campaign site was held to convey over 30,000
cheering messages and to relay the message of
thanks to friends on behalf of a pianist with disabilities,
Kim Min-su, to open a concert. On December 27,
Wish Ball was installed at Gangnam subway station,
Seoul, to announce the opening of countdown for
the write-in message event of hope. The event was
held as the New Year countdown and festival around
Gangnam subway station from 10pm December 31,
2012 to 12:40am, January 1, 2013. Performers like
Ulala Session, Clazziquai and Daybreak performed
at the countdown festival and a special public piano
performance by Kim Min-su was deeply moving and
he also emceed ‘The Brilliant Dream’ for the added
inspiration. Hyundai gave piano lesson tuition to Kim
Min-su for the next 3 years after the performance.
‘The Brilliant Count Down 2013’
Wish Ball participants (people)
Site visitors (people)
48,000
179,019
Culture sharing, a happy Invitation
The Ulsan plant of Hyundai Motor Company held
‘Culture Sharing, A happy Invitation’, an event to
provide a pleasure of cultural life to underserved
neighbors through the viewing of cultural arts performances. Low-income family children, young people,
elderly living alone, handicapped and the social
workers were invited and shared the happy hours.
In 2012, the program included performing arts for
added impression and fun apart from movie viewings
of the past.
Happiness Sharing Mecenat audition
The 3rd ‘Happiness Sharing Mecenat audition’ in
2012 has become a major culture sharing program
to Ulsan plant. The program began as contribution
in expanding the cultural activities to recruit and support the Cultural Arts Group consisting of the underprivileged and is for cultural art groups belonging to
the social welfare organizations and the performing
arts groups of volunteers from Ulsan region.
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1 People’s Medalist’ selection 2 Sponsoring hearing impaired tennis players A total of 245 people from 15 teams have participated in audition held on June 18, 2012 and they
performed in chorus, ensembles, dance, theater,
puppet shows, mask dance and band music. For
those teams selected, instructors were invited to enhance their capability and the expenses to purchase
materials and equipments were sponsored. Each
team performed to other underprivileged to show
the virtuous cycle of sharing and had a happy time
together.
The number of participants in
selecting People’s Medalist
30,089
participated
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‘People’s Medalist’ selection
Hyundai selected Olympic athletes as ‘People’s
Medalist’, who have touched the people of Korea
with showing an extraordinary enthusiasm and a
true spirit even falling short in getting medals from
the 2012 London Olympics and awarded those
with gift of a car. This event was part of ‘Live Brilliant’ brand campaign and customers participated in
selection process through Facebook that resulted
in 5 athletes. Those ‘People’s Medalist’ were: Jang
Miran (Weightlifting), Kim Yeongeong (Women's volleyball), Jeon Jinhwa (Modern Pentathlon, man), Son
Yonjae (Women's gymnastics), Yang Sujin (Modern
Pentathlon, women) and they were awarded with
cars, Veloster turbo and i30 on September 19, 2012.
3 Hyundai Motors Cart Tournament sponsorship Sponsoring hearing impaired tennis players
Hyundai has signed a sponsorship agreement with a
rising star in tennis, Lee Dukhee on September 11,
2012. Lee Dukhee is a 15 years old hearing impaired
athlete but overcame the handicap to win the International Tennis Federation (ITF) Junior Championship tournament in 2012 as the youngest player from
Korea. Hyundai provided Tucson ix for convenience
in getting to and from practices and will continue
to support with interest for him to become a worldclass tennis player in the future.
Hyundai Cart Tournament sponsorship
Hyundai sponsored ‘Young Cart Driver Scholarship
2012 with Hyundai Motor’. The young cart driver
scholarship is a gifted education program for young
people hosted by the Korea Automobile Racing Association (KARA) and the International Automobile
Federation (FIA) and is sponsored by Hyundai. It
is a youth program for the age groups of eight to
17 years and provided a total of six opportunities to
experience cart and to recruit driving talents through
demonstration race to 100 people, including the 1st
Scholarship contest held in Yeongam F1 Racetrack,
Jeonam, on May 19, 2012.
4 Hello Mobile Super Race’ sponsorship 5 Korea Football Association and the Football Player Sponsorship ‘Korea Speed Festival’ sponsorship
Hyundai joined as the main sponsor to the Korea’s
largest motor sports event ‘Korea Speed Festival’.
The Korea speed festival had an opener at National
Yeongam Korea International Circuit (KIC), Jeonam,
on April 21, 2012. The opener had a total of 75 cars:
a professional game ‘Genesis Coupe Championship’ with 21 cars, an amateur game ‘Avante Challenge Race’ with 40 cars. The Korea speed festival
continued on for 6 months and with a total of 226
racing cars racing in the largest finals ever, and completed the event successfully held from 27th to 28th
October.
‘Hello Mobile Super Race’ sponsorship
Hyundai sponsors ‘Hello Mobile Super Race’, one of
Korea’s major motor sports competition in order to
contribute in popularizing motor sports by sponsoring. The ‘Hello Mobile Super Race’ began back in
2006 as ‘Korea GT Championship Competition’ and
has since been grown to be the motor sports competition that nation’s best drivers and professional
racing teams participate. The superb race continued
on for 6 months after an opener on May 5 in National
Yeongam Korea International Circuit (KIC) till October 2012.
Korea Football Association and the Football
Player Sponsorship
Hyundai has been a steady sponsor of the Korea
Football Association in order to achieve a greater
growth of sport, a popular sports that is loved by
all Koreans the most. In addition to playing an active part in sponsorship, top of the line vehicles as
SUV Veracruz were provided to football players Son
Heung-min (Hamburg SV) in Bundesliga and Park
Joo-young (AS Monaco) in Europe to offer convenience of practicing and rest in and out of country in
2012 as did in 2011.
the americas
Healthy look of Hope
There are more and more wonderful attempts to care for the underprivileged neighbors
and considerations for the development of the society. Here are the healthy looks of Hope
that Hyundai is creating in Northern and Central America.
the americas Hyundai
Hockey Helpers
Program
Hyundai Auto Canada has been hosting the
'Hyundai Hockey Helpers', a fundraising activity since 2012, to facilitate learning and playing
hockey enjoyed by many children of low income
families. In addition to an automobile dealer in
each community being involved in the fundraising, there are posters displayed and collecting
box placed in the dealers to promote participations of the visiting customers. In recognition of
the contributions to the development of community through the Hyundai Hockey Helpers
program, HAC was given a Silver Award in the
CSR(Corporate Social Responsibility) Division
from the Canadian Public Relations Society in
April 2013.
1,900
Number of participated children
1,400,000
Amount of fundraise for the Hokey Nation
silver
ACE award
Award in CSR Division
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‘Hope on Wheels’ for pediatric cancer
patients
‘Hope on Wheels’ has been a representative of
the social contribution activities by Hyundai Motor
America and its local dealers which sponsors the
researches and child patients of pediatric cancer.
Since its inception in 1998, the program has currently expanded across the U.S. in which HMA and
every dealers participate. The donation of $14.00 for
every automobile sold has reached $58 million thus
far.
The program includes the ‘Hope on Wheels’ tours
nationwide for fundraising activities with the program
promotions and the Hyundai scholarships offered to
pediatric cancer researchers. With September each
year being designated as a pediatric cancer awareness month, various programs are concentrated
within the month.
In September of 2013, the ‘Hope Grant Award’ was
held to award the grants to pediatricians researching or treating the cancer patients. After a rigorous
screening, 41 Hope Grant recipients were awarded
$250,000 each in 2012.
Also in September, the second 'Hope on Wheels 5K
Marathon & Walkathon' was held. In an effort to raise
the awareness nationwide and to host fundraising
events at the same time, the marathons were held in
Irvine, Chicago and Miami in additions to the one in
Orange County, California. More than 30,000 participated in making of a 'Handprint Wall' held by pediatric cancer patients and ones who overcame the
disease. The raised fund of $461,000 were granted
to Children's Hospitals of Orange County, Drury and
Miami.
The 'Hope on Wheel' was introduced on the Ellen
DeGenrese show, a talk variety show on NBC. The
coverage had been a positive promotional event
which was followed by the heartwarming human
stories of ‘Hope on Wheels’ in November. HMA had
sponsored Hyundai automobiles for each of the heroes of these human stories.
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Total donation of 'Hope on Wheels'
from 1998 to 2012
Besides the Hyundai scholarships and the Hope
grants, a ‘like 4 hopes’ programs was launched. To
commemorate the 14th year of 'Hope on Wheels'
on February 15 2012, 14 cancer associations were
selected as the beneficiaries of the program. HMA
would donate $5.00 for every ‘like’ click of the ‘Hope
on Wheels’ on the facebook, which resulted in total
donation of $50,000 for the 14 selected cancer associations up to $10,000 for any one association.
‘Hope on Wheels’ also had sponsored grants to
10 children’s hospitals in the eastern region of US
through a Hot Spot Grant Program. The grant is
being used to provide hospital-based facilities with
technology packages that would improve the experiences of the adolescent patients.
$58 million
Sponsorship of Jimmy Fund Walk for cancer
prevention
HMA has continuously sponsored Jimmy Fund since
1998 who supports the cancer institute’s research
through the donations and fundraisings. Total fund
donated thus far has reached $8.4 million. HMA had
participated as a sponsor to Jimmy Fund Walk as a
part of the Boston Marathon in 2012 and had walked
26.2 miles for the fundraising event.
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Running and Walking
Race hosted by
Hope on Wheels
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Hot Spot Grant fund
provided
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‘Hand Printing on
a Wall’ Event
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Hurricane Sandy Relief Sponsorship
HMA had donated a half million dollars in October
2012 to help victims of super Hurricane Sandy which
hit the Northeastern US extraordinarily hard. In addition to the donation, staffs and employees of the
dealers and affiliates were directly involved in various
volunteering activities.
Digital Mathematics Learning Program
Sponsorship
HMA had established a Hyundai Mathematics Lab
in 2011 through partnerships with non-profit educational organization MIND and Urbain H. Plavan
Elementary School in Fountain Valley, California
to promote children's math skills. The latest digital
Mathematics Learning Program at the Lab helps
elementary school students to learn Math quick and
easy. Since the program is computer based, it is
expected to be exceptionally beneficial to children
whose mother tongue are not English. In 2012, this
program has expanded to schools in East L.A. and
Washington D.C.
4
Hope on Wheels Fund
delivered
5
5 Digital Mathematics Learning
Program Sponsorship
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Automobile Loan Program in Fountain Valley
Fountain Valley in Orange County, home to HMA
main office, has received ten automobile loans free
of charge as one of the Hyundai’s various social
welfare events. As the cost of purchasing, repair and
maintenance has been reduced when these automobiles are utilized in the fire dept., police dept., public
projects, local community services and urban service
activities, HMA has been financially contributing to
the local community.
Gifts of warm coats
HMA provided winter coats to youth of low income
families. In conjunction with ‘Focus:HOPE’, a human rights organization that aims to solve poverty,
economic inequality, education and race problems,
1,000 winter coats had been delivered to youth of
Chicago’s underprivileged. In addition, $10,000 was
donated to Children’s Center in Focus:HOPE. Boys
and girls club of San Antonio, Texas was given 1,000
winter coats as well.
Habitat Orange County Donations Support
HMA has continuously supported Orange County
branch of Habitat since 2002. The Habitat is an
international organization who provides safe and affordable housings to underprivileged. HMA has donated $340,000 to the Habitat of Orange County till
present day. In addition to monetary donation, HMA
employees were directly involved in the volunteering
activities.
Elwin California Sponsorship
HMA is one of the major sponsors of Elwin California, a community welfare center in Fountain Valley
providing various rehabilitation programs to disabled. HMA donated Santa Fe in 2012. Elwin California is utilizing the vehicle to transport disabled to
and from their rehabilitation therapies. HMA also was
involved in Bowl-a-Thon fundraising event to actively
support Elwin California.
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Building Activity of the
Habitat Orange County
Donations Support
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Elwin California Sponsorship
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Sponsorship to Prevention of Drunk
Driving by MADD
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Sponsorship to Prevention of Drunk Driving
by MADD
HMA has sponsored Mothers Against Drunk
Driving(MADD) activities to prevent drunk driving
since 2005. MADD has been campaigning against
drunk driving including educating high school
students of dangers of drunk driving and helping
parents to communicate with their children with
drinking problems. HMA had sponsored the ‘Walk
Like MADD’, an event to bring wide awareness of
dangers of drunk driving and staffs and employees of
HMA had walked 5K themselves for the fundraising.
Supporting the volunteering activities of
Fountain Valley Chamber of Commerce
HMA has been donating funds in support of the
community volunteering activities in partnership with
Fountain Valley Chamber of Commerce for some
time now. Fountain Valley Chamber of Commerce is
a group of corporations and experts who are promoting cooperation for the improvement and development of the community.
4 Walk Like MADD
5 Walking for Autism Sponsorship
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Boys and Girls Club of Huntington Valley
Sponsorship
As a part of the support of Boys and Girls Club of
Huntington Valley, HMA helped remodel the computer center they use after the school. The remodeled computer center is being utilized for the learning
processes of local children and youth.
Walking for Autism Sponsorship
A 10th Walking for Autism in LA by ‘Autism Speaks’
has been sponsored by HMA to support the researches on autism and help families of autistic children. It was held in Pasadena, California on April 21,
2012. Supporters walked 5K together to promote
the necessity of autism research and to raise fund.
Hyundai Tucson was the official pace vehicle. More
than 30,000 participated in the event.
PADRE Foundation for Juvenile Diabetes
Research Sponsorship
HMA has been sponsoring Pediatric Adolescent
Diabetes Research and Education(PADRE) Foundation since 2008. In 2012, a fashion show to promote
the awareness of pediatric and adolescent diabetes
and raise fund for the research and education was
sponsored by HMA.
6 Boys and Girls Club of Huntington Valley Sponsorship
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‘Public Law Center’ for low income families
sponsored
Free legal service provided to low income families of
Orange County by Public Law Center(PLC) are supported by HMA. PLC provides free legal services
including legal advices, personal legal counseling,
community education, strategic litigation, and advocacy for social justice for low income families. HMA
joined the ‘volunteering for law’ fundraising dinner
event to support PLC in 2012.
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Sponsoring a human rights group, NAACP
The largest human rights group in US with 100 years
of legacy, National Association for the Advancement of Colored People(NAACP) was supported by
HMA continuously. HMA was a title sponsor for the
NAACP convention held in Houston, Texas in 2012
and supported activities of NAACP for human rights
and social equality movement for colored races including Blacks.
1 Sponsoring a human rights group, NAACP Hyundai Motors presents
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Sponsoring a Hispanic human rights
advocacy group, NCLR
HMA regularly participates in a conference of a human rights advocacy group for Hispanic living in US,
The National Council of La Raza(NCLR) and supports by providing scholarships and helping with the
social community programs. HMA had participated
as an official sponsor in the 2012 NCLR Conference
in Las Vegas, Nevada where more than 40,000 gathered and made it a success. Activities such as Latin
America history lecture were held at HMA booth.
‘Sponsoring Urban Wheels Award’
HMA has continuously supported UWA. It is an
award ceremony to acknowledge the contributions in the automotive industry by minorities. HMA
not only supports the award but also provides with
scholarships to Edward Davis Scholarship Program.
HMA was a recipient of ‘Urban Wheels of the Year
Award’ with the Velosters in 2012. HMA was also
honored with ‘Social Responsibility of a Corporate’
award of the year for the ‘Hope on Wheels’ project.
Sponsoring of Rainbow Push Coalition
Major human rights organization in US, Rainbow
Push Coalition has been supported by HMA. HMA
has participated in their regular conference and advocated program participations. In 2012, RPC Global Automotive and Energy Meeting held in Detroit,
Michigan on October 2, 2012 was also supported
by HMA.
TELACU Education Foundation Sponsorship
HMA has been supportive of an educational foundation helping Latin students with higher education and
learning, TELACU for four years since 2009. HMA
in conjunction with TELACU provides learning opportunities in many areas with a unique internship
program, develops project for local community and
gives assignments to foster abilities. An eight week
internship for those university students who had
participated in community service was sponsored by
HMA in 2012. In addition, HMA hosted dinner parties to fundraise scholarships and actively supported
activities of TELACU educational foundation by participating its green expo which was an exhibition of
sustainable products and services.
2 Sponsoring Urban Wheels Award the americas
3 Sponsoring of Rainbow Push Coalition 4 Volunteering on 9/11 Service Day 3
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Volunteering on 9/11 Service Day
On September 11 2012, the 11th anniversary of
9/11 terror attack, Hyundai Motor Manufacturing
Alabama undertook the large-scale community volunteer activity as part of the memorial for those who
perished while on duty in the 9/11 terror attack at the
Montgomery Volunteers Information Center. HMMA
donated $5,000 to the event and the HMMA employees participated in the volunteer activities in 25 local
community volunteer organizations. The employees
in Montgomery region commemorated the spirit of
the 9/11 by volunteering in meal deliveries for immobile elderly.
Sponsoring Montgomery Food Bank
Hyundai Motor Manufacturing Alabama has been
sponsoring a food bank in Montgomery, Alabama to
support needy families by holding a food donation
drive with its employees in June every year. HMMA
employees participated enthusiastically to donate
$24,850 and about 75kg of canned food. HMMA
donated $25,000 to deliver a total of $49,850 to the
food bank.
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Participating a fund raising event for Goodwill
Industries
HMMA has been taking part since 2009 in an annual
fund raising event, ‘Bowl-A-Thon’ tournament by
Goodwill Industries, the worldwide social welfare
company. Employees participated to donate in the
‘Bowling tournament for Jobs’ event held on August
25, 2012. The fund will be utilized by Goodwill Industries to help people with disabilities and in poverty
through job training and job placement to achieve
economic independence.
Cumulative amount of donations to
Joy to Life Breast Cancer Foundation
Sponsoring events for Breast Cancer
Prevention
HMMA is sponsoring the ‘Walk of Life’ event held
by ‘Joy to Life Breast Cancer Foundation’, that help
the marginalized women to prevent and be treated of
breast cancer since 2006. Employees participated
in an event to walk 3 miles in Montgomery and delivered a donation of $7,500 on April 21, 2012. In addition, HMMA sponsored the ‘4th Montgomery Half
Marathon’ hosted by the organization on October 6.
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Sponsoring Green Sneakers program
Green Sneakers is an eco-friendly program that collects and repairs the disposed sneakers and sends
them to the needy people around the world, and also
recycles the sneakers beyond repair to be used in
road pavement or basketball court floor coverings.
HMMA delivered 1,200 pairs of sneakers to Green
Sneakers, donated by its employees and local athletes in June 2012. Green Sneakers program lets
you accumulate points according to the weight of
donated sneakers and donate the earned points to a
charitable organization. HMMA accumulated a total
points equivalent of $942 and donated it to Brentwood Center for Abused Children.
1
Sponsoring Green Sneakers program
1
2
Donating school supplies to
Montgomery Public Schools
Donating school supplies to Montgomery
Public Schools
HMMA is continuing the donation of school supplies
to Montgomery public schools for eight years since
2007. The 2012 school donation event, ‘Packing the
school bag’, was held from August 1st through 16th.
Employees purchased about $5,000 worth of notebooks, pencils, crayons and etc. according to the list
of supplies and delivered the bags filled with such
items to school officials. Those bags packed with
supplies were delivered to the 175 needy students in
time for the start of new semester.
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Montgomery Public Schools cleanup
Montgomery Chamber of Commerce and HMMA
joined efforts for the new school year to clean up
Montgomery Public Schools. This Public School
clean-up volunteering campaign activity has been
continuing for 3 years and on August 20, employees
visited Pintlala Elementary School to clean, paint,
plant a garden and draw mural on the school wall.
Participated in the Birthday Party of Dr. Seuss
HMMA has been involved in the ‘Read Across America’ event and held a Birthday Party for children’s
books author Dr. Seuss beloved by children every
year. Staffs and employee dressed in Dr. Seuss costumes has visited local elementary schools and read
‘The Cat in the Hat’ and ‘Green Eggs and Ham’ and
shared the pleasure of reading.
Sponsoring summer camp of the Muscular
Dystrophy Association
HMMA has been sponsoring the summer camp of
a non-profit organization, ‘Muscular Dystrophy Association’ that conducts researches on the neuromuscular diseases and supports affected children
and their families since 2006. The camp invites the
children with neuromuscular diseases and provides
them to have a great time for a week with a variety
of programs such as horseback riding, tightrope
walking, swimming, indoor plays, art activities and
creative activities every year. In 2012, in addition to
the donation, employees especially visited the camp
and volunteered in assisting activities of camp participants.
Blood Donation Campaign
HMMA have had a total of 5 blood donation campaigns in association with American Red Cross and
LifeSouth Blood Center in order to supply sufficient
blood to the local hospitals in 2012. Employees voluntarily participated to donate 500 blood packs.
3 Blood Donation Campaign
4 Sponsoring summer camp of the Muscular Dystrophy Association
5 Participated in the Birthday Party of Dr. Seuss
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Participation in the Salvation Army Red Kettle
Drive
The Staffs and employees of HMMA was dressed
in Santa costumes and joined the Salvation Army
Red Kettle drives on December 6, 2012. HMMA has
continuously supported the event for last five years
and has donated total of $27,000 including $12,000
in 2012. The Salvation Army fund is for the needy
neighbors and homeless during the holiday seasons.
A group of volunteers also had delivered gifts to the
shut-ins in nearby hospitals and nursing homes and
had prepared meals for homeless as well.
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Total amount donated
$27,000
Total amount sponsored to
the Hockey Nation
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Participation in the Toy Drive by the Marines
HMMA has been active in the ‘Toy Donation Campaign for Children’ by US Marine Corps. The campaign by the Marines had been formed in 1948 to
send gifts to the needy children during Christmas
and is continued till present day. HMMA had been involved in the campaign since 2006. In 2012, HMMA
donated ten boxes of toys, 442 bicycles and $1,000
to the cause with enthusiastic participations by the
staffs and employees.
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Hyundai Hockey Nations Program
Hyundai Auto Canada has maintained to continuously operate ‘Hyundai Hockey Nation’ in Canada
where the hockey is the most popular sport among
children. The ‘Hyundai Hockey Nation’ tours major
Canadian cities with renowned hockey coaches
and trainers to hold the hockey clinics to aid in the
training and building hockey skills of the children. In
2012, a fundraising event was held in conjunction
with the non-profit organization 'Kid Sport Canada
and with the help of Hyundai main office, Hyundai
dealers, staffs, employees and even general public.
With the fund raised at the event, more than 1,900
children had opportunities to learn hockey at the
Hockey Nation.
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Hyundai Hockey Helper Program
The ‘Hyundai Hockey Helpers’ is a fundraising activity to make the hockey trainings possible for the
children of low income families operated by HMC.
In addition to the participations of Hyundai dealers in each area, posters and collecting boxes are
placed at the dealer for the donation from the visiting
customers. And the donation in promoted through
micro sites and information booths at 65 ice hockey
stadiums nationwide. The donated fund has sponsored more than 1,000 children through ‘Kid Sport
Canada’, a non-profit organization. In recognition
of HMC’s efforts it had given to the development of
local communities, a Silver Award was given at the
ACE Award in CSR Division hosted by the Canadian
Public Relations Society in April, 2013.
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Donation to local Food Banks
HM had donated food to the Markham Foodbank
again in 2012. The Markham Foodbank has been
providing food for the low income families in the
community, and HMC sponsored the Foodbank with
food worth $1,000 in supporting the community.
Participating the Charity Volleyball
Tournament for pediatric patients
HMC has been involved since 2008, in the Charity
Volleyball Tournament held annually in Toronto, Ontario by the Sick Kids Foundation. Hyundai Volleyball
team of staffs and employees had participated and
played well in both the Icewave on February 11, and
the Heatwave on June 16 to raise fund to donated to
the cause. There also is a sponsoring on-line sites so
that families of staffs and employee can participate.
Canadian dollars
1 U.S.A. Participation in the Salvation Army Red Kettle Drive
2
Canada.
Hyundai Hockey Nations Program
3 Canada. Donation to local Food Banks
4
Canada.
Participating the Charity Volleyball Tournament
for pediatric patients 2
4
1
3
070
the americas
peru
Ecuador
Official Sponsor of Special Olympics
Hyundai Motor’s distributor in Peru is involved in
various sponsorships to stimulate sports industry in
Peru. The company is an official sponsor in vehicle
division for the Olimpiadas Especiales to be held in
Peru in 2013, and is expected to contribute to the
transportations of players among other activities
during the games. The company also has a plan to
support the ‘Si tu corres, ellos ganan(When you
run, they will win)’ hosted by ‘Peru Runners’ to raise
fund for the Peruvian players who will compete in the
Latin American Games in Bolivia in August 2013.
Safe Move activities for traffic safety
As a part of the activities for the Safe Move for the
traffic safety, a ‘Looking for Three Leaf Clover’ and
the safe driving campaign are actively in progress,
since 2011 and 2012 respectively. In conjunction
with organizations of the local community who are
involved in the prevention of traffic accidents and
the sponsoring of the survivors, Hyundai Motor’s
distributor in Ecuador selects ones who will participate in the ‘Looking for Three Leaf Clover’ after
screening and evaluating various traffic accidents.
The selected children who lost a parent or parents in
traffic accidents will be sponsored in long term care
provided by volunteers of Hyundai Motor’s distributor in Ecuador and renowned singers of the community so that they will overcome the tragedy to achieve
their dreams. The safe driving campaigns such as a
TV campaign to prevent traffic accidents caused by
cell phone usage while driving, flyer distributions and
media seminar are held continuously and actively to
instill the safety driving to many motorists.
060u.s.a
Fairy Tale for Hope
the americas
071
chile
Puerto Rico
Children’s Protection Society Foundation
sponsorship
Hyundai Motor’s distributor in Chile had sponsored
the ‘Sociedad Protectora de la Infancia Foundation’
of Chile in 2012 as well as 2011 to help children of
underprivileged through the cultural activities. With
the active support from the Chilean government
and Veronica Villarroel, a famous soprano, a contest
was hosted jointly by the ‘Sociedad Protectora de
la Infancia Foundation’, Veronica Villarroel Music
School and The company among children and youth
of low income households in Santiago. 20 musically
talented children and youth were selected who will
receive the HM scholarships. There also are The
company scholarships available for the 200 children
of socially vulnerable La Pintana. The company will
continue to support the underprivileged children and
youth so that they will be able to discover their own
talents and achieve their dreams through arts and
education.
Providing with an LIO to the University
Pediatric Hospital
Hyundai Motor’s distributor in Puerto Rico had
sponsored a laser indirect ophthalmoscope-(LIO) in
January 2013, to a team headed by Dr. Antonio Ortiz
which will enable the team in examining eyesight and
treating infants and cancer patients at the ‘University
Pediatric Hospital’ run by the government in San
Juan, Puerto Rico. With this equipment, the diagnosis and treatment of retinopathy and peripheral retinal photocoagulation in premature infants became
easier and more effective. Pediatric patients at the
hospital were given gifts and candy to had memorable time in December, 2012.
068canada
070peru
070
Ecuador
071chile
071
Puerto Rico
1 peru. Official Sponsor of Special Olympics
Fund Sponsored for Sociedad
Protectora de la Infancia Foundation
$60,000
2
Ecuador.
Safe Move activities
for traffic safety
3
Chile.
Children’s Protection
Society Foundation sponsorship
4 Puerto Rico. Providing with an LIO to the University Pediatric Hospital
3
4
2
1
europe
Precious and
valuable hopes.
Warmhearted sharing and persevering together are everywhere
at times of hardship. Let's not forget the precious and valuable
hopes given by Hyundai to everywhere in Europe.
europe Skills
for the Future
The ‘Skills for the Future’ is an education pro-
Focused to increase the competitiveness of youth employments
Customized
vocational
education
gram operated by Hyundai Motors for 10,000
students a year in 400 schools and 15 countries
for three years since 2014. This program is
focused on increased the competitiveness of
youth employment and provides customized
vocational education courses to the students
between the ages of 15 and 18 registered in the
vocational schools of many European countries.
아동지원
400
schools in 15 countries
1,900
명
10,000
students per year for three years
076
europe
076germany
076russia
079Macedonia
080Serbia
080spain
080Azerbaijan
081Czech
083Croatia
083turkey
germany
Project cooperation for Caritas Foundation
Hyundai Motor Deutschland has been partnered with
Caritas Foundation, the largest welfare foundation
in Germany since 2004 and implemented various
social contributing activities together. HMD and the
foundation does not stop at the welfare projects but
extend our services to environmental and economical problems as well.
• Supporting the ‘Social Courage’ project
HMD and the Caritas Foundation are supporting the
projects of volunteering organizations in the name of
‘Social Courage’ through the publications of Caritas
Foundation addressed to the honorary public officials. An organization is selected each year after two
thorough screenings to donated funding on regular
basis.
• Vehicle Loans to youth organizations
HMD is loaning vehicles H-1 Travel, Snata Fe and
i40CW to 80 youth organizations and child care
facilities of the Caritas Foundation free of charge.
These vehicles provide safe and comfortable trips to
the children of the youth organizations and the child
care facilities.
• D
riving Education on traffic safety and fuel
economy
HMD provides five to six driving ducations on traffic safety and fuel economy to the employees of the
Caritas Foundation each year.
• Mobility Program
HMD provides 20% discount on all new models of
Hyundai vehicle to Caritas Foundation and same
discount is also extended to all 500 employees of the
Caritas Foundation employees.
europe
Amount for sponsoring Supporting
the Prioksko-Terrasny National Park
in Moscow
• A New Year’s Party for Orphans
HMCIS had hosted a New Year’s Party for 600 orphans of whose parents dies while on duty on December 24, 2012 in St. Petersburg. Children had viewed
fairy tale play performances, and played interesting
games, contests and lotteries. Toward the end of the
party, Santa Claus and Snow White visited them with
armful of presents for every children.
$45,000
The Year End and New Year’s Party for the
children of Care Centers
Hyundai Motor CIS had hosted a Year End Party on
December 24, 2012 in St. Petersburg. The Invitees
were 600 children of policemen who dies on duty,
families under the care of emergency disaster relief
agency, children of military personnel, and disabled
children with rare diseases. This event for children
provided the fairy tale plays, games, contests and
lotteries. Toward the end of the event, Santa Claus
and Snow White visited them and presented with
armful of gift much to children’s delight.
2
077
• Youth Projects
As one of the programs for the ‘Let’s Move the
World Together’ campaign, HMMR Russian Plant
invited children of policemen who died while on duty,
families under the care of emergency disaster relief
agency, children of military personnel and disabled
children with rare diseases on December 24, 2012
at the Palace of Youth Creativity for the year end party. In addition to the fund raised for the event, HMMR
provided the Solaris mini vehicles to participating
children as gifts. HMMR had sponsored the establishment ceremony of School of Eastern Cultures at
the St. Petersburg University and music concerts for
Korean students resideing in St. Petersburg. Total
amount spent for these event were 35,000 USD.
russia
europe
1
Fairy Tale for Hope
Supporting exchange student program
for Engineering College at Moscow State
University
The exchange student program with Moscow State
University Faculty of Engineering has been conducted since 2009 in order to enhance friendship and to
1
Germany.
Vehicle Loans to
youth organizations
foster human resources of Russia and Korea. Every
year, 5 Russian students participate in the exchange
student program at Ulsan University, Korea from
September till next January and HMCIS supports in
their living accommodations, travel expenses, visa
processing costs and more, in addition to student
tuition fees. Exchange students attend in their field of
study and take Korean classes and also participate
in programs to experience Korean culture after the
classes.
Supporting the Prioksko-Terrasny National
Park in Moscow
HMCIS supported Prioksko-Terrasny National Park
located nearby Moscow. HMCIS adopted and donated a one-year old bison from the Central Bison
Breeding Farm and the employees visited the park to
take parts in a park cleaning campaign on October
29th. New benches were installed in the rest area,
the bushes were cleared and the park fence were
painted among other activities.
Charity Fundraising at the Fall Sporting Event
HMCIS employees held a mini-football tournament to take parts in a charity fund raiser hosted by
‘Downside Up Charity Association’ on November
11, 2012. A fund over $53,000 were raised at the
event. The fund was donated to 68 children with
Down Syndrome in support to help them.
2, 3Russia.
The Year End and New Year’s Party
for the children of Care Centers
4 Russia. Supporting the Prioksko-Terrasny National Park in Moscow
3
4
078
Fairy Tale for Hope
europe
europe
Sponsoring Foundation of Protection for
Children with final-stage cancer
On December 17 2012, HMCIS sponsored 16 children with disabilities with a donation to the ‘Russia’s
Foundation of Protection for Children for final-stage
cancer’ which is actively helping the children suffering from the disease.
Amount of donated Vehicles
Supporting residents of Flood Affected Area
For the residents of Krymsk in Krasnodar region of
Russia who had suffered a mega-scale flooding in
2012, HM had delivered the emergency food relief
300 million rubles through the Red Cross. Automobile services were offered to the owners of Hyundai
vehicles in the affected area: vehicle inspections,
repair price discounts and health check-ups. Later
in the year, HM received letters of appreciation from
the governor of Krasnodar and the Russian Red
Cross.
Participation in Nature Protection Activity in
observance of the Environment Day
The staffs and employees of HMMR had participated
in the Environment Day, a traditional spring activity in
Russia, on April 12, 2012. Even their families joined
in to clean around the Sestroretsk Lake area, the
most popular outing place in Leningrad. The same
group of volunteers had helped to clean the gulf of
Finland of Kotlin Nature Resort for another Environment Day in September.
White Band Campaign to fight the Poverty
HMMR had actively participated in the White Band
Campaign in observation of the ‘International Day for
the Eradication of Poverty’ from November 6 to 12,
2012. More than 150 Russian staffs and employees
had volunteered in the campaign to eradicate the
poverty and collected clothing and food in addition to 61,500 rubles of fundraising. HMMR then
matched the fund 300% to the total donation of
184,500 rubles and delivered to the Russian Red
Cross St. Petersburg branch in addition to the relief goods to benefit the underprivileged children.
HMMR also had invited the children to a circus and
Russian plant tour which brought much joy.
Macedonia
076germany
076russia
079Macedonia
080Serbia
080spain
080Azerbaijan
081Czech
083Croatia
083turkey
Number of youth toured the
manufacturing plant
2,500
participants
Amount for sponsoring
Factory tour for Youth
Factory tour program for youth
Hyundai Motor Manufacturing Russia has been
operating a factory tour program for youth. This
program was initiated to offer the opportunity for
the young people to see for themselves the technical operation of automobile productions touring the largest high tech industrial complex, the
HMMR factory. Students from major universities
in Moscow and St. Petersburg’s, various youth
organizations, international exchange program
participants have been touring on regular basis to
see the manufacturing facilities to enhance a better understanding of the technology. In particular,
students from technical schools are getting real
help in their field of study through the factory tour.
For the year 2012, more than 2,500 young people
havd toured the plant.
Sponsoring a Gift Collecting Event for
Children with disabilities
HMCIS held an event to collect gifts for children with
disabilities among staffs and employees of HMCIS,
then donated the gifts to 42 families with disabled
children on October 29, 2012.
Solaris Vehicle Donated to Children’s Driving
School
HMCIS donated Solaris vehicle to ‘Leader Children’s driving school’ in Moscow College on
December 20, 2012. The driving school is one
of a kind in Moscow for children that has the latest equipments to teach children how to drive.
HMCIS expects that Solaris will help in furthering
their education for children to drive.
$46,500
Total donation to the White Band
Campaign
184,500
rubles
Vehicle donations to Vocational school
HMMR donated 8 Solaris vehicles in a ceremony
held on November 30, 2012 to car-related universities and vocational education institutes in St. Petersburg. Students will be able to have opportunities to
increase the understanding in assembling and maintenance of vehicles and improve the related technology through the donated vehicles. Students held an
open competition in their field of study to have an
enjoyable and pleasant time at the ceremony.
$36,000
1
Russia.
Solaris Vehicle Donated to Children's Driving School
2 Russia. Sponsoring a Gift Collecting Event for Children with disabilities
1
2
079
Hearing Impaired Children’s Rehabilitation
Center Remodeled
Hyundai Motor’s distributor in Macedonia had supported the much needed remodeling of Koco Racin
Hearing Impaired Children’s Rehabilitation Center
in Bitola, Macedonia. The remodeling was done
for two months from January to February of 2012
to improved the overall conditions of the rehab
center including not only the basic facilities such as
bedrooms, windows, and bathrooms but also the
playgrounds for the pleasant and comfortable living
environment for the hearing impaired children.
3 Russia. Factory tour program for youth
4
Macedonia.
Hearing Impaired Children's Rehabilitation Center Remodeled
3
4
080
europe
076germany
Fairy Tale for Hope
They also had a school supply sharing event with
students of southern Morocco. HM had provided
vehicles ix35, ix55 and Santa Fe for the safe and enjoyable trip.
Serbia
076russia
europe
081
Czech
079Macedonia
080Serbia
080spain
080Azerbaijan
081Czech
Traffic Safety Training Program for Children
Hyundai Motor’s distributor in Serbia had hosted
the traffic safety training program to improve road
safety awareness for children between seven and
nine years of age in Serbia in October, 2012. A local
traffic officer was a lecturer and trained the children
what to do in traffic accidents or critical situations in
traffic through the role play, songs and practice.
083Croatia
083turkey
spain
Supporting the ‘Children’s Desert’ Program
Hyundai Motor Espana has supported the ‘Children’s Desert’ program since 2005, a children’s
travel program operated by ‘Children’s Organization
of Desert’. In 2012, 40 children and their families,
total of 130, participated in the program to travel to
desert in Morocco for nine days from Marth 30th to
April 7th. During the trip, participants witnessed the
installation of the solar power station in Ouzina area.
1 Serbia. Traffic Safety Training Program for Children
1
Sponsoring ‘The Korean Day’
Hyundai Motor Manufacturing Czech had sponsored
Korean Day of Czech which introduces and promotes Korean culture. It was held in Ostrava Civic
Cultural Center in cooperation with Czech-Korea
Association on November 16 and 17, 2012. There
were various programs to introduce Korean cultures:
colored paper folding, calligraphy, and Taekwondo
for children, in addition to Korean tea, traditional
dishes, table manner, cooking, writing in Korean and
games of Go. The event was especially noted with a
gala performance of Janáček Philharmonic Orchestra and a mixed choir of Busan.
Azerbaijan
Sharing Action Project with Customers
Hyundai Motor Azerbaijan had the Sharing Action
Project where every customer could participate in
Azerbaijan. The project is proceeded by collecting fund for underprivileged children whenever a
customer makes a vehicle purchase or a customer
makes a visit to the service center. Through the active participation of customers, 622 children from
323 households received supports from the project.
Notebooks for the children six to 16 years of age and
toys for the children younger than 6 were shared
along with donated fund. The project had been successfully completed with a concert on December 2,
2012 with every sponsored children and their families invited.
2
Spain.
Supporting the 'Children's Desert' Program
3 Azerbaijan. Sharing Action Project with Customers
2
Hosting St. Nicholas Party
A St. Nicholas Party which HMMC started in 2006
continues to be strong in 2012 as well. St. Nicholas
Party in 2012 was held at an elementary school and
a kindergarten in Nošovice in the vicinity of Czech
Plant on December 7. Staffs and employees of
HMMC dressed in St. Nicholas, angel and devil costumes delivered presents to the children. Children
had enjoyed the special sales events where they sold
candles they made at the end of the party.
4 Czech. Sponsoring ‘The Korean Day’
Supporting NATO Day Events
HMMC had sponsored the NATO Day Events held in
Ostrava on September 24 and 25, 2012. The event
was held to show the strong alliance between Czech
and NATO allies to the general public. It was held in
Leos Janacek International Airport. There were various programs and events including presentations
and workshops and was participated by more than
220,000 visitors.
Supporting the Korean Weekend School of
Prague
HMMC has supported the Korean Weekend School
in Bubenec, Prague again in 2012 as well as in
2011. The school was established in 1997 and now
is a campus to 120 students from kindergarten to
high school. Students participate accordingly with
their age and take courses in Mathematics, Korean,
and Korean History for three hours every Friday. The
school holds various sports and cultural events to
introduce Korean and Korean culture in Czech.
5 Czech. Supporting NATO Day Events
4
3
Frydek-Mistek Youth Football Team
Sponsorship
HMMC has been sponsoring a Youth A team of
'FC Frudek-Mistek'. The team has had a long tradition and a high level skills. HMMC has sponsored
with 300,000 Czech koruna per year for traveling
expenses in addition to uniform and other equipment
purchases and has supported the development of
the youth football team.
5
082
europe
Good Neighbor Fund Operations
HMMC Czech Plant had started a ‘Good Neighbor
Fund’ as a new social contributing project in 2012.
It will provide the fund for the development of local
community through a strict screening among the applicants up to 50,000 koruna per community. Final
winner will be announced on December 17th and the
fund will be utilized for the good of the selected local
community.
076germany
076russia
079Macedonia
080Serbia
080spain
080Azerbaijan
081Czech
083Croatia
083turkey
Donating Vehicles to Technical Schools and
Affiliates
HMMC has donated vehicles to technical schools
and affiliated organizations since 2008 for education
and training purposes. A donation ceremony was
held on December 18, 2012 to provide i30, ix20, and
ix35 to five technical high schools, universities, and
South Moravian Police Department . These vehicles
will be used in technical classes and on closed
tracks for education and training events. Ostrava
technical University had received not only vehicle but
also a transmission for their classes and hands-on
training.
1 Czech. Supporting the Ostrava Safety Training
Fairy Tale for Hope
Supporting the Ostrava Safety Training
On June 26, 2012, ‘Together for safer Ostrava’, a
safety training, was held with the support of HMMC.
The training on this day was held in Akord Community Center in Ostrava-Zábřeh with focuses on the
safety and crime prevention where more than 3,500
children and their families had participated. Firemen and policemen had enacted different situations
which was highly effective. HMMC hosted a contest
and demonstrated how airbags operated in i30 and
was met with enthusiasm.
2 Czech. Global Blood Donation Campaign
083
They are being utilized in studying mechanical structures and hands-on car maintenance trainings.
Croatia
Children's Traffic Safety Training Project
Conducted
Hyundai Motor’s distributor in Croatia had conducted
the traffic safety training program for preschool children. The safety training is very important because
they are the most vulnerable demography in traffic
accidents. The members of the project had visited
numerous kindergartens in Croatia to conduct the
traffic safety training for two months from October to
December in 2012. Since the trainings were for the
young children, the training contents consisted highly
interesting role-plays for the maximum effects and
children had received delightful souvenir gifts.
Global Blood Donation Campaign
There were the blood donation campaigns at the
HMMC Czech plant in June and July of 2012. 210
Staffs and employees of HMMC Czech plants volunteered to donate blood and plasma.
HMMC Donated Fund Management
‘HMMC Donated Fund Management’ has been
launched in 2007 to raise needed fund for the social
contributions. The fund is managed in cooperation
with other enterprises and Czech government. More
than 10 million koruna out of the fund of 20 million
koruna had been donated to the development of
Moravian-Silesian region. In 2012, 11 social welfare
organizations had received fund from the HMMC
Donated Fund Management.
europe
Number of participants in
the blood donation campaign
210
turkey
Used Vehicle Donations to Technical
Universities
Two used vehicles, one each of Lavita and Sonata,
were donated to Atatürk University and Namık Kemal
University.
3 Croatia. Children's Traffic Safety Training Project Conducted
Global Blood Donation
Hyundai Motor’s distributor in Turkey had hosted
the blood donation campaigns in March and April of
2012. The blood donation was held to supply much
need blood for the emergency patients since 2006.
It had been very successful with voluntary participations of staffs and employees of the company Turkey
plant. There were total of 249 participants at the
blood donation campaign in 2012.
Tree Planting Events at the Community Park
The company has been involved in tree planting
since 2008 at the community park in the vicinity of
the company Turkey Plant. 2,000 trees had been
planted every other year. There was a tree planting
event in 2010 and followed by another in November
17, 2012 with 2,000 trees for the greener community
park.
White Band Campaign for needy neighbors
The company had participated in ‘White Band
Campaign’, the world anti-poverty campaign in
2012 again. HMMC distributed the white bands, a
symbol of the campaign to employees and accepted
voluntary donations. The company had matched the
employee donation with twice the total donation and
delivered to the needy neighbors in the community.
4
Turkey.
Used Vehicle Donations
to Technical Universities
5 Turkey. Tree Planting Events at the Community Park
2
4
1
3
5
middle east &
africa
Warmth of Hope
Give for the bright smiles on the faces of children and courage for the renewed lives of
neighbor. Feel the warmth of hope HM is spreading in Middle East and Africa.
middle east & africa Anti-Malaria
Campaign
Hyundai Motors has been running campaigns to
prevent malaria still prevalent in Africa targeting underdeveloped education institutions and
orphanages in Nigeria since 2010. In December
2012, Hyundai Motors had visited orphanages,
schools for blind, nurseries, deserted children
shelters, and youth shelters in Lagos, Abuja,
Port Harcourt and Karaba regions to educated
the ways to prevent malaria and to carry out
smoke disinfection activities.
Insecticide
sprayers and
mosquito nets
supplied
$139,200
$50,000 from Headquarter and $89,200 from Hyundai distributor in Nigeria
088
middle east & africa
088Israel
088Kuwait
088Jordan
089Palestine
089Ghana
089Nigeria
089Republic of
South Africa
090Morocco
Jordan
Ghana
Sponsoring Children's Traffic Safety Program
Hyundai Motor’s distributor in Israel has been continuously sponsoring volunteer service programs
for safe school commutes, 'Kiss & Drive Safe', for
elementary school children in Israel since 2003.
This program is hosted by a non-profit organization
'Eyes on Road', and parents as volunteers help the
children by improving the road traffic safety that suffers from severe congestion in front of the school
every morning. HM is sponsoring in prevention of
children’s traffic accidents through supporting volunteering activities and contribute in reducing the traffic
congestion around the schools.
Fundraising for the Construction of Cancer
Hospital
Hyundai Motor’s distributor in Jordan’s service
centers and distributors have enthusiastically participated in a fundraising event to construct a new
hospital for ‘King Hussein Cancer Foundation’. The
service centers, in particular, helped more people to
participate in the fundraiser by encouraging them to
donate 1 dinar (JOD) each time customers pay for
their services.
Sponsoring Supplying the Desks & Chairs and
Learning Materials
Hyundai Motor’s distributor in Ghana selects elementary, middle and high schools situated in underdeveloped areas of Ghana to supply them with
what exactly they are in need of and sponsors them
in custom-tailored way with such items as desks &
chairs, IT training equipments, copiers, notebooks
and constructing new bathrooms. In 2012, the
company delivered 1,000 sets of desks & chairs
and 10,000 notebooks to the selected schools in
poor area. The company is also planning to conduct
malaria prevention education for students in those
selected schools.
090Zimbabwe
091
Angola
091egypt
MIDDLE EAST & AFRICA
Israel
090Sudan
091Mozambique
Fairy Tale for Hope
Kuwait
Sponsoring Hyundai Run 2013
Hyundai Motor’s distributor in Kuwait hosted ‘Hyundai Run 2013’ contest during the Kuwait’s Independence Day in 2013. This driving tournament involved
a total of 240km from Kuwait’s northern border to
the southern border from February 23rd to 27th and
was held as a charity tournament that sponsors the
treatment for patients with autism this year. In addition to the contest, a 3K-running competition was
opened to supporters, general public and customers
that heightened the meaning of sharing and unity
Palestine
Sponsoring the Student Competition of
Business Management
Hyundai Motor’s distributor in Palestine sponsored
‘Business Management Competition’ for middle and
high school students in West bank region in Palestine.
Students had trainings in business management, then
they had founded and managed a mock company on
their own in this competition. This competition started
in September 2012 and the finals will be in May 2013.
HM had not only supplied students with training
materials necessary for the education, founding and
operation of the mock company, but also with plans to
support till the finals are held successfully.
middle east
& africa
Nigeria
Fund Sponsored to
Anti-Malaria Campaigns
139,200
USD
Anti-Malaria Campaign
Hyundai Motor’s distributor in Nigeria has been
running anti-Malaria campaigns in Nigeria since
2010 to prevent malaria still prevalent in Africa. The
campaign has mainly worked with underdeveloped
1 Nigeria. Anti-Malaria Campaign
089
education institutions and orphanages in Nigeria.
Malaria prevention educations and the smoke disinfections were carried out in the orphanages, a
school for blinds, child care facilities, abandoned
children’s shelter, and youth centers in Lagos, Abuja,
Port Harcourt, and Calabar regions. To prevent malaria at home, mosquito larvae insecticides and mosquito nets were supplied to the residents in the area
as well.
Republic of South
Africa
Operation of Youth Employment Promotional
Camp
There was an Youth Employment Promotional Camp
held in Johannesburg with 40 students selected
from four schools in the area sponsored by Hyundai
Motor’s distributor in Republic of South Africa from
August 3rd to 5th, 2012. The 1st camp was in 2011
and this was the 2nd such camps. It was prepared
so that students could experience various sectors of
automobile industry to aid them with career planning.
Their understanding of the industry was brought to
higher level by hands-on training and visiting dealers,
parts center, training institute and parts manufacturing affiliates. Excellent students were selected after
the camp for the opportunity to intern in the technical
training program ran by the company.
2
Republic of South Africa.
Operation of Youth Employment
Promotional Camp
2
1
090
middle east & africa
088
Israel
Morocco
Zimbabwe
Constructing and Donating Elementary
School
To give fair opportunities to be educated to the underprivileged children of Morocco, Hyundai Motor’s
distributor in Morocco has been in construction of an
elementary school. The construction began in 2012
and completed in 2013. It will be equipped with
educational facilities and equipments such as chairs,
desks, blackboards, and computers and be donated
to Department of Education of Morocco. The school
will accommodate 150 children.
Christmas with Blue Santa
Staffs and employees of HM had brought delightful
presents to children of Zimbabwe as blue Santa in
December 2012. The blue Santa had visited four
orphanages and presented them with soccer balls
among other generous gifts. They all had wonderful
time together.
Fairy Tale for Hope
‘Looking for Three Leaf Clover’ for the
children who lost a parent in a traffic accident
A global campaign by Hyundai Motor’s distributor in
Zimbabwe, ‘Looking for Three Leaf Clover’ is also in
progress in Zimbabwe. In conjunction with 'Harare
Rotary Club', HM had awarded scholarships and
post traumatic stress disorder treatment costs to 30
children who lost their parents in traffic accidents
and helped their wishes come true. At the same time,
medical equipments and devices were sponsored in
addition to the beds, respirators and medical monitors to the intensive care unit for traffic accident victims in local community hospital.
088Kuwait
088Jordan
089
Palestine
089Ghana
089Nigeria
089Republic of
South Africa
090Morocco
090Sudan
090Zimbabwe
091Mozambique
Sudan
091Angola
091egypt
Supporting Wild Animal Protection Center
Hyundai Motor’s distributor in Zimbabwe supported
the ‘Wild is Life’ in 2012 which is a wild animal protection and rehabilitation center to contribute to the
protection of wild animals in Zimbabwe. The center
was established in 1998 and mainly rescued and
treated injured wild animals or ones in danger. The
company especially sponsored the full cost of rearing for the blind lion ‘Joe’ and an orphaned lioness
‘Diana’.
Mozambique
Supporting the Education for the Youth of
Low Income Families
Hyundai Motor’s distributor in Mozambique with Department of Education of Mozambique sponsors the
education for the youth of low income families where
illiteracy is exceptionally high. For three months beginning March 2013, 500 female adolescents living
in Magude district, Maputo province will have education in many different areas to be literate so the quality of their lives will be improved.
Sponsoring Ambulance to Transport Patients
When HM found out there was an ambulance shortage in Sudanese hospitals, two Ambulances were
sponsored by Hyundai Motor’s distributor in Sudan,
one to a hospital in Khartoum, the capital and the
other to a hospital in Port Sudan. They were much
needed additions for the patient transportations in
the region.
1 Morocco. Constructing and Donating Elementary School
2 Zimbabwe. Christmas with Blue Santa
MIDDLE EAST & AFRICA
3
Zimbabwe.
Supporting Wild Animal Protection Center
4
Egypt.
Supporting Children's Job
Experience Education Facility
3
4
1
2
091
Angola
Sponsored Educational Equipment to Local
School
In an effort to contribute to the development of Angolan community, Hyundai Motor’s distributor in Angola
decided to sponsor some educational equipments
students need. When a school currently under construction opens in May 2013, the company plans to
provide a variety of educational equipments including
chairs, desks, blackboards and sports equipments
so that students will be able to study in better and
improved environment.
egypt
Supporting Children’s Job Experience
Education Facility
Hyundai Motor’s distributor in Egypt in 2013 has provided automobile exhibition hall and driving school in
support of ‘Kidzania’, a job experience educational
facility for children in Egypt. There are four screens
installed so that children could pick the vehicles
they want and change interior and exterior freely to
their liking. There is a driving test simulator at the
driving school for students to have hands on driving
experience. The company had invited 1,000 underprivileged children and helped them to experience
various jobs.
ASIA &oceania
Warm Conversation
of Hope
We are extending our hands to go farther together rather than go faster
alone. Let's have heartwarming conversation full of hope with Hyundai
Motor in Asia and Oceania.
ASIA & oceania Happy Move
Global
Volunteers’
Youth Corps
Hyundai’s <Happy Move Global Youth Volunteers’
Corps> had volunteering activities in India again
in 2012. More than 450 Youth Corps members
participated in various volunteering activities in
Sriperumbudur and Kanchipuram in India such
as school remodeling, sanitary facility, construction, and health and hygiene awareness improvement trainings.
10
Community education and remodeling in
450
Total number of volunteers
7,500
Health benefits to
20
Free Health Screening in
096
asia & oceania
096china
097india
101
Philippines
104Kazakhstan
104New Zealand
105
Australia
Total number of computers
sponsored (from 2003 to 2012)
908
china
Computers Donated to Rural Schools
To solve the disparities of IT education between
urban and rural areas, Beijing Hyundai Motor Company has continuously donated computers, computer classrooms, related literatures and culture and
sports supplies to schools in rural areas of China. In
June 2012, BHMC had donated 103 computers, 3
computer classrooms, projectors and printers which
brings the cumulative total to be 908 computers and
13 computer classrooms.
Dream House Donation to an Elementary
School
In 2011 and again in 2012, Hyundai Motor Group
China(HMGC) Ltd. had sponsored the ‘Dream
House’ project by furnishing multimedia classrooms
in elementary schools who were faced with economical difficulty in underdeveloped areas. With
expanded areas to sponsor in 2012, seven schools
were selected to receive educational equipments
and supplies, literatures, school supplies, sports
equipments, TV’s, and DVD’s in addition to multimedia classrooms which had improved learning environment.
Hyundai Green Zone China Project Phase 1
completed
Beijing Hyundai Motor Company and Hyundai Motor Group China(HMGC) Ltd. had participated in
‘Hyundai Green Zone China’ project since 2012
which is to prevent desertification in inner Mongolia.
The project is planned as an ecological improvement
activity to prevent the desertification of Chakanor
region of Kunshantag Desert in inner Mongolia,
which is known to be one of the originators of yellow
dust. During its first phase from 2008 to 2012, both
BHMC and HMGC Ltd. had donated 6 million yuan
for the project to plant seepweeds, salty habitat vegetation, in 60% area of the Chankanor Alcali Lake
region which amounts to be 50 million m 2. As the
first phase came to an end in July 2012, 300 staffs,
employees, Global Youth Corps members, and Chinese university student volunteers had joined to plant
seepweeds and built windbreakers in Chakanor.
HMGC has planned the second phase which will
begin in 2013 and be completed in 2017 and will
introduce new plants.
Fairy Tale for Hope
Asia & Oceania
Total Equus scholarship
awarded in 2012
Equus Scholarship for University Students
HMGC Ltd. has awarded 'Equus Scholarship' since
2011. The scholarship is arranged by accumulating
1% of sales each time an Equus is sold. The accumulated scholarship in the amount of 1.2 million yuan
in 2012 had been awarded to 300 university students from economically challenged families in Beijing, Shanghai, and Sichuan regions so they would
finish their study without economical hardships and
achieve their dreams.
1.2
million yuan
097
Desks & Chairs Donations to Local Public
Schools
HMI is donating desks & chairs to local public
schools in Tamil Nadu Kanchipuram region since
2007. Education environment for India’s public
schools are still very poor and too many students often have to sit on the floor to study without desks and
chairs. HM is helping students to study comfortably
by donating desks and chairs and a total of 2,500
sets of desks and chairs were donated to 30 public
schools in 2012. HM has donated a total of 27,000
sets of desks and chairs since 2007 and a total of
82,500 students have benefited.
india
Cumulative number of public school
desks & chairs donated (2007-2012)
27,500
Blood Donation Campaign
Participants in 2012
674
asia &
oceania
sets
Supplying Raincoats to Local Schools
HMI is providing a variety of goods to poor children
in 8 local public schools in commemoration of India’s
Independence Day on August 15th, every year. In
2012, HM’s staffs and employees participated in the
ceremony and gave 1,900 raincoats to children as a
gift.
Global Blood Donation Campaign
Hyundai Motor India is conducting a blood donation
campaign participated by staffs and employees every year since 2009. In 2012, 674 staffs and employees, the largest number of participants ever since the
blood campaign had begun, volunteered to donate
blood at Chennai plant. The donated blood is sent to
the blood banks and research institutions for storage
and are being supplied to the related hospitals for
emergencies requiring blood transfusions.
1 China. Dream House Donation to an Elementary School
2 India. Desks & Chairs Donations to Local Public Schools
2
1
098
asia & oceania
White Band Campaign for Eradication of
Poverty
Hyundai Motor India is conducting ‘White Band Campaign’ to fight against global poverty in 2012. HM has
distributed 2,473 white bands to employees and have
collected funds in donation boxes installed through voluntary donations in November 2012. Employees participated enthusiastically for a total of 44,779 rupee and
HMI matched twice the amount of employee donations
to raise a total of 134,337 rupee. This fund is being
used to sponsor in vocational trainings to fight against
the poverty for the poor in India’s underdeveloped
regions and for educating entrepreneurships to small
business owners. The donations collected in 2010 and
2011 were used to purchase sewing machines for rural
women of the Irungattukottai village to learn the sewing
skills to gain economical independence.
096china
097india
101
Philippines
104Kazakhstan
104New Zealand
105
Australia
White Band Campaign Donation amount
134,337
Rs
Happy Move Global Youth Corps Activity
In 2012, ‘Happy Move Global Youth Volunteers’
Corps’ of HMI has performed voluntary activities in
India. 450 Youth Corps members visited underdeveloped villages around Sriperumbudur and Kanchipuram, India and performed a variety of voluntary
works such as school building remodeling, building
sanitary facilities and educating on health and hygiene
awareness. Medical service teams consisting of doctors and nurses performed medical examinations free
of charge to 7,500 residents of 20 villages around
Tirubalruhr and Kanchipuram regions and gained high
praises.
1 India. White Band Campaign for Eradication of Poverty
1
Go Green Hyundai Project
HMI has conducted ‘Go Green Hyundai’, an ecofriendly project, in collaboration with ‘TIST India’ in
2011 and followed again by 2012. On December 12
2012, HMI together with local farmers have planted
50,000 teak seedlings in Tirubalruhr and Kanchipuram regions and signed a sapling maintenance
contract with farmers for 10 years. After the seedlings have planted in nearly 240 acres, the wasteland
is turning into green belts breathing with trees and
grasses and also improving soil and water quality. All
trees after the maintenance expires, not to mention
any harvest from trees, will be the property of farmers and will bring about vitality to their economy.
Hyundai Driving School
HMI is operating in-house driving school in order to
provide job opportunities and to educate safe driving to young people of the underdeveloped regions
of India. Driving school trainees are getting a variety
of trainings as safe driving, automobile mechanical
structure and technology, fire combat procedure,
Yoga and physical fitness, in addition to theoretical
and practical driving educations. The training lasts
for 2 months and uniforms, shoes and meals are
provided to trainees at no cost during the training
period. After completing the program, Kanchipuram
traffic authority issues driver’s license to help them
find jobs. By 2012, a total of 494 drivers have graduated from the school.
Fairy Tale for Hope
Asia & Oceania
099
Sponsoring Volunteers for Traffic Safety
HMI is operating ‘Hyundai Traffic Volunteers’, a
program to promote road transportation safety since
2007. 100 volunteers each at New Delhi and Chennai and 80 volunteers at Kolkata who have been
trained in traffic controls, are helping police control
congested traffics in evening hours from Monday
through Friday. HMI selects volunteers from those
who need economic assistance and sponsors them
with uniforms, activity expenses of 2,000 rupee per
month and the insurance premium for traffic accidents.
Sponsoring Indo-Korean Center for Cultural
Exchange
HMI has been sponsoring the Indo-Korean Center
at Chennai since it was established. The center was
created to interact cultures of India with that of Korea
and it offers classes for Korean culture such as Korean, Taekwondo, calligraphy to Indians and offers
Yoga classes for Korean residents. In addition, the
center has a library archive equipped with Indian and
Korean art, literature, philosophy to help and facilitate cultural interactions between the two nations.
Model Village Program
In 2012, HMI continued on with ‘Model Village’ program that initially began in 2011. The Model Village
program is to improve all living facilities of villages
around the Chennai Plant and a total of 8 villages will
be reborn as a model village over 4 years. To continue the 2011 program, in 2012, basic sanitation facility, water tank, drainage treatment facility, and street
lamps were installed; improved school facilities and
created a playground for children in Irungattukottai,
Keevalur, and Kattarambakkam villages. In addition, waste collection bins were placed, promoted
a clean environment by donating tractor to collect
wastes, established library and donated books, built
the bus station, created health hygiene camp for
residents and changed the appearance of town for
convinience and comfort.
Supporting Incinerator for Girls’ Public High
Schools
HMI is providing incinerators for sanitation processing facility to local Girl’s public high schools in
Kanchipuram region. Support for the incinerator is
made to relieve girl students from farming region the
discomforts suffered from poor sanitary environment
of school and to raise the awareness of sanitation
at the same time. As of 2012, HMI provided incinerators to over 70 schools and it has gained high
praises from girl students and female teachers alike.
2 India.Go Green Hyundai Project
3 India. Sponsoring Volunteers for Traffic Safety
4 India. Sponsoring Indo-Korean Center for Cultural Exchange
2
3
4
100
asia & oceania
Sponsoring Scholarships for marginalized
women to study Nursing
HMI is sponsoring marginalized women who cannot
afford to get education to study to become nurses.
HMI selected marginalized women from Tamil Nadu
region and sponsored scholarships that pay tuition
and all associated expenses to enroll in nursing
program of renowned hospital for a year. Those students who graduated will be working at the hospital.
The program is promoting economicself-reliance for
the marginalized women. By 2012, a total of 150 students have received the nursing scholarships.
096china
097india
101Philippines
104Kazakhstan
104New Zealand
105
Australia
Used Car Donation for Education
HMI donated used cars and engines to India’s 175
automobile education institutions, engineering colleges and technical schools. Students who study
machines and automobile engineering get an opportunity to understand the latest technology of HMI and
gaining practical experiences utilizing the donated
used cars and test vehicles. In addition, HMI engineers are regularly conducting automobile theory
and practical training classes that are getting a good
response.
1
India.
2 India. Used Car Donation for Education
Sponsoring Scholarships for marginalized women
to study Nursing
Sponsoring a Sports Festival for Children
with disabilities
HMI is supporting children with autism and other disabilities who need the care. HMI sponsors a sports
festival for children with disabilities hosted by local
charity organizations and raised the fund to host
such festivals. 100 children were able to get assistance through these activities and HM’s staffs and
employees were touched greatly by children’s bright
looks on their faces.
Prosthetic Repair Assistance
HMI delivered fund for prosthetic repairs to
Mr.R.Vignesh Raj , a government trade apprentice
at HMI(an Indian subsidiary of Hyundai) who lost
his right leg in an accident and requested Hyundai
fun to repair his prosthetic. HMI more than willingly
sponsored the cost of his surgery and also a fund to
repair his prosthetic to give hope in his life.
Fairy Tale for Hope
Asia & Oceania
Philippines
‘Read to Lead’ Campaign Sponsorship
‘Read to Lead’ campaign by KIDS, a non-profit
organization helping underprivileged children was
sponsored by Hyundai Asia Resourse, Inc.(HARI) in
January 2012. It is a program that travels to education
neglected areas to improve the reading habit of children and assisting in their educations. Hyundai Asia
Resourse, Inc.(HARI) had built and donated mobile libraries with H-100 van equipped with shelves, books,
chairs and folding desks so that children of Leyte
region would have a better chance of good books.
Biodiversity Curriculum Sponsorship
Hyundai Asia Resourse, Inc.(HARI) had made a
mobile classroom and sponsored to be used in the
environment and biodiversity education. Two Hyundai H-100 were altered and customized as Eco Vans
so that students of Philippines can study domestic
biodiversity. Eco Vans have two classrooms and
can be utilized as library, art room, media room,
computer room, AVP presentation, or bilateral game
room. HARI also donated 200,000 pesos for the
biodiversity education in eight elementary schools in
Manila. Until 2012, 1,794 elementary students and
130 preschoolers had participated in the curriculum
and studies ways to conserve environment.
3 India. 'Read to Lead' Campaign Sponsorship
101
Gawad Kalinga Local Community
Development Foundation (GK Foundation)
Sponsorship
• Hyundai Green Innovation Center established
HARI had joined forces with GK Foundation in
establishing Hyundai Green Innovation Center.
Hyundai Green Innovation Center will be a social
innovation seminar hall with 100 seats where the
knowledge of environmental sustainability will be discussed and community college where environment
related skills will be taught. The ground breaking
ceremony was held on October 7, 2012 in Angat,
Bulacan. and the center will be completed by May
2013. In addition, HARI donated 200,000 pesos to
build two outdoor classrooms in the center for agriculture co-op and co-development organization.
• Building Hyundai-GK Village
Hyundai Asia Resourse, Inc.(HARI) and GK Foundation are sponsoring to build living quarters in Silver
Heights, Caloocan city for the residents who lost
their homes in fire or settlers nearby. In 2012, 24 living quarters were built according to the community
development planning by GK Foundation and six
more will be built in 2013.
4
Philippines.
Local Community Development Foundation Sponsorship
4
1
3
2
102
Fairy Tale for Hope
Asia & Oceania
asia & oceania
Supporting and Volunteering in the ‘Building
House of Love’
HARI has supported the cost of ‘Building House of
Love’ to build living quarters for the residents who
lost their homes in the Typhoon Pedring in 2011.
Foundations for 60 living quarters were completed
in 2012, now electrical wiring and water and sewage
works are under way currently. During the construction, ‘Young Construction Group’ volunteer team
of staffs and employees of HM came forward for
technical support. By 2013, 20 houses in Laguna,
Calauan and 40 houses in Metro Manila Navotas will
be completed and donated to the residents.
Hyundai RUN' Event Participants
Philippine Department of Tourism
Sponsorship
HARI had signed an MOA with Philippine Department of Tourism and sponsored the Philippine Cultural Center during the Yeosu Expo in Korea which
introduced Philippine and promoted the tours to
Philippine. In the Cultural Center, products from
Philippine coastal area and Philippine culture were
displayed. HARI also sponsored in the making of the
film shown in the Cultural Center, showing the eco
system of Philippine coasts.
096china
097india
101Philippines
104Kazakhstan
104New Zealand
105
Australia
Scholastica’s Hospital Construction
Sponsorship
HARI is sponsoring the construction of Scholastica’s
Hospital in Pambujan, Samar, which is one of the
poorest neighborhood in Philippines. Its construction
is being done in partnership with Benedictine Community of Nuns. The hospital when completed will
practice differentiated pricing as a hospital for poor
and will implement health maintenance program, disease prevention and healthy diet training programs.
The ground breaking was on March 21, 2012 and its
first phase of clinic will be done in later part of 2013
with second phase of hospital in the early part of
2014.
1 Philippines. Scholastica’s Hospital Construction Sponsorship
1
Supporting the WILOCI Legal Aid Program
HARI is supporting WILOCI legal aid team, which is
a group of female attorneys to help abused and human trafficked women and children’s right. Altered
Hyundai H-100 was donated to the program so
that attorneys could help with legal and counseling
services in a timely manner. HM also had donated
200,000 pesos to refurbish the seminar room where
education and training for the livelihoods of women
are conducted.
26,000
people
Sentrong Pamilihan Market Project
HARI with Philippine Department of Agriculture
donated vehicle to Sentrong Pamilihan market in
April 2012. The vehicle is utilized as a transportation
to bring safe and affordable produce and livestock
products directly to consumers which helps both
farmers and consumers at the same time.
103
‘Hyundai RUN’ Event Held
The 2nd Hyundai RUN was held on April, 2012 at
the Quirino Grandstand Stadium in Manila. Hyundai
RUN stand for Responsibility, Union and Nation and
it was established to promote the social contributions Hyundai makes in Philippine so that more will
join the RUN. In the event in 2012, participants may
choose an area to sponsor among environment protection, protection of women and children, education
or one of social contributing activities of Hyundai.
They were dressed in green, pink or red according
to their choices for improved promotional effects.
Hyundai RUN of 2012 had exceptionally good turn
out with more than 26,000 participants; staffs and
employees of Hyundai, customers, social welfare
partners and citizens.
Ang Bagong Pinoy Garden Restoration
Sponsorship
Ang Bagong Pinoy garden destroyed by the typhoon
Pedring in 2011 had been restored with its murals
and sculptures repaired and replaced. The restoration was completed in June 2012 and regained its
former beauty.
Young Husband Football Academy
Sponsorship
HARI had donated customized sport van to Young
Husband Football Academy(TYFA) and sponsored
a football clinic and a skill improving workshop training. TYFA has been traveling to schools around metro Manila in the donated van and providing football
clinics and skills training to students and PE teacher
as well.
Educational Outdoor Pavilion Construction
Sponsored
HARI had donated 200,000 pesos to build two educational outdoor pavilions for agricultural co-op and
co-development organization at the Hyundai Green
Innovation Center.
Scholarship to Philippine PolyTech University
Sponsored
Since 2008, students of Philippine PolyTech
University(PUP) have been sponsored by HARI. A
scholarship fund was set up to be provided to the
students with economical hardships so that they are
able to complete their education and become productive members of society. 20 students received
the scholarships in 2012.
2 Philippines.
Supporting and Volunteering in the ‘Building House of Love’
3 Philippines. Young Husband Football Academy Sponsorship
4 Philippines. ‘Hyundai RUN’ Event Held
2
3
4
104
asia & oceania
096china
Kazakhstan
The company had raised fund during the tour through
a variety of activities with surfers. The fund was donated to the coast guards and life savers of the coastal
community.
Fundraising Marathon Sponsored
Hyundai Motor’s distributor in Kazakhstan had sponsored the first fundraising marathon held in Kazakhstan
on May 28, 2012. The marathon had a theme, ‘Courage to be the Best’, to support the health of general
public, jogging culture promotion and disabled children
with cerebral palsy. It was the first of its kind held in Almaty and HM had donated $100,000 for the event.
‘Spirit of Adventure Trust’ Program
Since 2010, the company had sponsored the ‘Spirit
of Adventure Trust’ for youth of New Zealand. Young
men will board the ‘Spirit of New Zealand’, a world’s
largest sailboat, as seamen for ten days to have sailing training and to raise the spirits of adventure. In
addition to the company’s regular donations, HM had
donated two vehicles as drawing prizes and fund to
repair and maintain the sailboat. There also was a
fundraising activity held and collected $46,900. 15
young men were selected and given the opportunities to participate in 2012 sailing program and sponsored their expenses.
097india
101
Asia & Oceania
105
Australia
White Band Campaign to Eradicate Poverty
HMCA had hosted a White Band Campaign on October 17, 2012 to commemorate the ‘International
Day to Eradicate Poverty’. ‘Make Poverty History’
foundation of Australia held a photo exhibition, ‘The
Road to 2015’ with the support of HM and handed
out white bands, the symbol of poverty eradication.
A promotion to download the white band app was
held through SNS. The staffs and employees of HM
voluntarily raised 10,000 Australian dollar to donate
for the low income community.
Philippines
104Kazakhstan
104
Fairy Tale for Hope
New Zealand
105Australia
New Zealand
Hyundai Pro Long Board Surfing Tour
Sponsorship
Hyundai Motor’s distributor in New Zealand had supported again in 2012 the ‘Hyundai Pro Long Board
Surfing Tour’. The ‘Hyundai Tour’ is being held in 5
famous surfing locations in New Zealand for three
months in summer. Surfing clubs actively participate
in the surfing tour and the local residents gave a great
response to the event.
Muscular Dystrophy Association Sponsored
The company had sponsored the ‘Muscular Dystrophy Association’ of New Zealand. MD is a genetic
disease that affects the nervous muscular system
which causes muscle to deteriorate. The company
had donated four Santa Fe’s worth $200,000 to the
MD Association so that association official could visit
patients and provide necessary medical services.
Amount donated to the Blue September
107,940
Australian dollar
Hyundai Ace fund
35,000
Australian dollar
Blue September Cancer Prevention Event
Sponsored
Hyundai Motor Company Australia had sponsored
the ‘Blue September’ campaign since 2009. The
Blue September raises awareness of adult man’s
risk of developing cancer and holds fundraising
events for cancer preventions and treatments. In the
fundraising event of 2012, tickets were sold on the
Blue September website for $10 which is good for
one entry in the drawing of Hyundai Veloster. Additional fund was made by $15 donation for every
Hyundai vehicle sold in the month of September and
donated the fund to the Blue September.
Hyundai Hoffman Cup Tennis Match
HMCA was an official sponsor of the ‘Hyundai
Hoffman Cup Tennis Match’ again in 2012. HM
has continuously supported since the first match
in 1988. When the title had changed to ‘Hyundai
Hoffman Cup’, HMCA began operating a ‘Hyundai
Ace’program. HMCA will donate $100 for each
aced serve to support the tennis activities of underprivileged children in western Australia. 2012 match
recorded 309 aced serves to make the Hyundai donation to be 35,000 Australian dollar.
1 Kazakhstan. Fundraising Marathon Sponsored
2 New Zealand. ‘Spirit of Adventure Trust’ Program
3
Australia.
Blue September Cancer
Prevention Event Sponsored
1
2
3
Support of Community Football Club
Development
HMCA with cooperation of Australian Football Association is committed to the development of community football nationwide. HMCA is a major sponsor
of Hyundai A league of Australian Football league
and through the ‘Goals for Grassroots’ program,
donates $1,000 per goal of home team up to $5,000
per game to support the football club. The donation
is utilized to pay for the football supply purchases,
coaching staffs, and club membership fee for players
with economical hardship. Total donation by HMCA
in 2012-2013 season with 28 games were 79,000
Australian dollar.
4 Australia. Support of Community Football Club Development
4
106
Fairy Tale for Hope
107
Hope tales
continues far
into the future.
Fairy Tale for Hope written by
Hyundai grows one by one
and the World is happier
and brighter place to live.
Sharing grows into a new hope
then there will be
another story of joy growing out
of every heart!
Fairy Tale for Hopes
went around the World
and then some, into the future for a long, long time
108
109
Social Contribution Philosophy
Social Contribution Vision
As an active corporate citizen of the global society, Hyundai Motor Company has a clear and firm philosophy and conviction about its social responsibilities. Under the group-wide management philosophy of ‘Realizing the Aspirations of
the Human Race by Creating a New Future through Creative Thinking and Constantly Embracing New Challenges,’
we develop and participate in our own Social Contribution programs that reflect our core values and sincerity.
Hyundai Motor Company engages in a variety of systematic and strategic Social Contribution programs every year
on the basis of its Long-term Social Contribution Road Map that extends to 2012. From 2011 through 2012 when its
Social Contribution activities enter the mature stage, we will seek to develop unique Social Contribution models and
campaigns that will reflect its core values and help it become a respected company.
Core Values
• C
ustomer - We promote a customer-driven corporate culture by providing the best quality
and impeccable service with all values centered on our customers.
• C
hallenge - We refuse to be complacent, embrace every opportunity for greater challenge,
and are confident in achieving our goals with unwavering passion and ingenious thinking.
• C
ollaboration - We create synergy through a sense of “togetherness” that is fostered by
mutual communication and cooperation within the company and with our business partners.
• P
eople - We believe the future of our organization lies in the hearts and capabilities of
individual members, and will help them develop their potential by creating a corporate
culture that respects talent.
• G
lobality - We respect the diversity of cultures and customs, aspire to be the world’s best
at what we do, and strive to become a respected global corporate citizen.
Long-term Road Map to Social Contribution
FOUNDATION
BUILDING
Development
PERIOD
Expansion
PERIOD
STABILIZATION
PERIOD
MATURATION
PERIOD
Promoting public-interest
projects and establishing the
groundwork for further Social
Contribution activities.
Expanding volunteer
campaigns and organizations.
Developing a global
CSR network.
Establishing the CSR
management system
worldwide.
Securing reputation as a
respected company.
2003-2004
2005-2006
2007-2008
2009-2010
2011-2012
• Developing the CSR Road Map.
• Diversifying
Social Contribution
programs and activities.
• D
eveloping a global Social
Contribution infrastructure (involving
the CSR network and Web site).
•Expanding the global Social
Contribution programs.
• D
eveloping and proposing unique
CSR models.
•Advancing the Social Contribution
Committee activities.
• Public-interest campaigns.
• Commencing
the first CSR
programs.
• Systematizing volunteer works.
sOCIAL CONTRIBUTION
Mission Statement
As a leading automaker and producer
of automobile culture, Hyundai Motor
Company conducts eco-friendly economic
activities and fulfills its social responsibilities
actively in order to ensure happiness and
sustainable society for all.
• Launching a CSR Web site.
• E
xpanding opportunities
for volunteer works.
• P
romoting representative,
major campaigns.
Lifetime partner in automobiles
and beyond.
• Installing the CSR Committee.
• Social marketing.
•Focusing on strategic Social
•Engaging in public-interest
marketing.
5-Year Social Contribution Plan (2008~2012)
Expansion
period
Vision for
Automobile
Business
• P
roviding for representative Social
Contribution campaigns worldwide.
stabilization
period
maturation
period
2008
2009
2010
2011
2012
• D
iscovering and promoting representative, global campaigns.
• Reinforcing
the existing global
Social Contribution commitments.
• Social marketing.
• Launching the CSR Committee.
- Region-specific programs;
• E
stablishing global Social
Contribution programs (representative, regional, worldwide, volunteer).
• E
nhancing communications with
stakeholders.
• E
ngaging in public-interest
campaigns aiming to transform
opinions.
• Expanding the CSR network.
- Worldwide programs
- Volunteer forces dispatched
abroad.
• E
xpanding public-interest
marketing.
• A
dapting to international standards
(e.g., ISO26000, etc.).
• D
eveloping new Social Contribution
models.
• Increasing the activities of the
CSR Committee.
• A
pplying the CSR management
system worldwide.
• C
arrying out strategic Social
110
111
Social Contribution Symbol & Slogan
multilingual symbol & Slogan
The global CSR activities of Hyundai Motor are united under the joint symbol and slogan of ‘Moving the World Together’. The slogan has been translated into
23 languages.
Slogan
‘Moving the World Together’ is
the social contribution slogan of
Hyundai Motor Company that
expresses our dedication to
improving the world by
sharing love with our neighbors.
Moving
Reflects the characteristics
of an automaker while expressing our commitment
to continuous change
and growth.
Together Emphasizes our harmonious
partnership with society as a
global corporate citizen.
The World
Represents the propagation
of our social contribution
philosophy and global nature
of Hyundai Motor Company’s
social activities.
Arabic
Azerbaijan
Bulgarian
Chinese
Croatian
Czech
English
French
German
Greek
Italian
Korean
Persian
Polish
Portuguese
Russian
Serbian
Spanish
Tamil (india)
Thai
Turkish
Ukrainian
Vietnamese
Symbol
The symbol expresses our desire
to race towards a wider world
and a brighter future together with
local communities.
The circle created by arms
Represents a wheel, which symbolizes the
moving force of Hyundai Motor Company,
as well as the world. It represents our will
to create a virtuous cycle of returning love
to communities.
Two people walking together
Represents peaceful co-existence with
nature and neighbors for sustainable development. Their moving forward in unison
expresses our dedication to reach out to
more neighbors in need.
Blue color
Signifies a world of smiles and harmony
brought on by social contribution activities,
our wish for a transparent world where
hope thrives, and a blueprint for the future
of our dreams.
We Welcome Your Opinions
http://csr.hyundai.com
http://worldwide.hyundai.com
The 2012 White Paper on CSR Activities of
Hyundai Motor CSR Web Site
Hyundai Motor Company Web Site
Hyundai Motor Company detailed all the CSR
For more information on Hyundai Motor
Discover more about Hyundai Motor Company
activities conducted by the company around the
Company’s CSR activities, please visit our CSR
by visiting our official Web site.
whole globe during the year of 2012.
Web site. You can also download the PDF files
The company actively seeks to hear diverse
of HMC’s CSR White Papers from the Web site’s
voices of societies it affects, and always
database. You can receive updates on our CSR
welcomes your feedback and participation.
progress and activism around the world.
Please share with us your comments and
thoughts to the address below.
Hyundai Motor CSR email address:
[email protected]
2012 Hyundai Motor Global Social Contribution Activities White Paper
Data Published
June 2013
Published by Welfare Management Team,
Hyundai Motor Company
Address 12, Heonreung-Ro, Seocho-Gu, Seoul, Korea

Social Contribution White Paper

Transcription

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