Latest Global Data Future Trends

Latest Global Data
Future Trends
Susie Ellis
President, SpaFinder® Wellness
Chairman and CEO, Global Spa and Wellness Summit
[email protected]
Landmark Global Studies in Spa and Wellness
2008 
2010
2011
Global Spa Economy Report 2012 
Spa Management Education
Global Wellness Market
Wellness Tourism and Spas
Thanks to generous industry sponsors
available for free at www.gsws.org Estimated Spa Economy Updated Numbers
2007 Global Spa Economy 2012 Global Spa Economy 2007 Number of spas
2012 Number of spas
US $60B
US $73B
71,600
87,000
There are Over Four Times as Many Spas in
the World as Starbucks!
The Wellness Cluster
Conventional,
Medically-Oriented
Approaches
(to solve problems)
Integrated,
Wellness-Oriented
Approaches
(to improve the quality of
life)
A $1.9 trillion global market
Wellness Paradigm
Reactive
Proactive
Treatment Paradigm
Spa
$60
$113
Complementary & Alternative Medicine
Healthy Eating/Nutrition & Weight Loss
(US$ billions)
Preventive/Personalized
Health
$50
Medical Tourism
$243
Wellness Tourism
Workplace Wellness
Fitness & Mind-Body
SRI International’s 2010 Report, Spas & the
Global Wellness Market: Synergies &
Opportunities
$276
Beauty & Anti-Aging
$30
$390
$679
$106
Market Spectrum
Lifestyle
Retreats
Wellness
Tourism
$106
Billion
Wellness
Cruises
Gyms/
Fitness
Centers
Ashrams
Hotel Spas
Eco-Spas
Resort
Spas
Day Spas
Beauty
Clinics
Standardized
“Generic”
Experiences
Integrative
Health
Centers
Medical
Spas
Thermal
Baths
Thalasso
Therapy
Spas
Cosmetic
Surgery
Clinics
Authentic
“Location-Based”
Experiences
Ayurvedic
Clinics
Dental
Clinics
Hospitals/
Clinics
Spiritual
Retreats
Yoga
Retreats
Medical
Tourism
$50
Billion
TCM
Centers
Spa Managers and Directors Globally
Demand 150,000
positions
Supply 4,000
students Spa Industry Workforce Requires Interaction
of Three Key Stakeholders
①  HEALTHY HOTELS
Rooftop yoga class at
Kimpton’s Hotel Palomar
(Chicago)
Wellness-Branded Hotels
International Hotel Group’s “all-wellness”
brand EVEN launches this year
Fitness Breaks Out of the Gym
EVEN will provide
in-room fitness areas
Rebranding Around Wellness
MGM Grand (Las Vegas) offers
“Stay Well” rooms
②  THE MINDFULNESS
MASSAGE… AND MORE
Miraval (Arizona, U.S.)
The Next Decade Will Be About Mindfulness
Combines
mindfulness
techniques and
bodywork
Addresses
wellbeing of body
and mind
Quick and deep
relaxation
Mii Amo, A Destination
Spa (Arizona, U.S.)
More Mindfulness & Meditation
Programming
1 in 5 spas offer meditation
or mindfulness training
University of Pennsylvania
study: Long-term meditators
had higher cerebral blood
flow in the brain
Miraval (Arizona, U.S.)
③  EARTHING
Connecting with the Earth
Earthing “grounds”
the body to earth’s
surfaces, reducing
disease, pain and
fostering sleep
Look for more nature
experiences and
“nature grounding”
El Conquistador Resort
(Puerto Rico)
Urban Nature
Westin brings nature indoors
with its vertical gardens
Nature Surroundings
PARKROYAL on Pickering (Singapore) features
15,000 square meters of lofty sky gardens
④  SPA-GENOMICS
(…TELOMERES AND BEYOND)
Cutting-Edge Genomic Science
Telomeres are:
-  The protective caps of our
chromosomes
-  Only malleable part of our
DNA
Stress, lack of exercise and
bad diet shorten them
-  Linked to chronic diseases
But healthy behaviors
lengthen them
Destination & Med Spas Leading the Way
The SHA Clinic (Spain) is an early spamover in providing telomere testing
Testing Beyond Telomeres
Equinox is now offering
cheek swab testing
⑤  AUTHENTIC AYURVEDA
AND OTHER ANCIENT REVIVALS
Kairali Wellness Center and Spa (New Delhi, India)
Preservationist Ayurveda
3,500-year-old, Indian-born
Holistic medicine and
philosophy of healthy living
Often experienced in
“piecemeal” form, look for
more “complete” packages
More Ayurveda Day Spas
Ayurveda Pura, a day spa in London,
offers Panchakarma retreats & training
More Ancient Healing Systems
Aire Ancient Baths (Manhattan) epitomizes
“the new Roman” with its ancient design cues
⑥  COLOR SELF-EXPRESSION
Fueling the Trend
•  Color is easy to apply and
can be inexpensive
•  Celebrity culture trying to
"out Gaga" one another
•  Social media makes street
fashion global in an instant
•  Cultural comfort with artifice
The Hair Rainbow
Goodbye to the
healthy glow. Hello to
bold, theatrical color.
Look for in-your-face
hair color, tattoo spas,
3-D nail designs, etc.
MANIC PANIC™
Art Gallery of Nails
Hearts New York Salon and Yukie Beauty Salon offer
NailGrafx™ technology to apply photographs and art to nails
⑦  INCLUSIVE WELLNESS
(RETHINKING “DISABILITY”)
Shift in Thinking About Disability
As Rhodes scholar, TV
personality and Olympic
medalist Bonnie St. John
says, "We are all aging
into disabilities... it's a
part of life."
Techniques Designed for Elderly
Massage Envy Spa offers
geriatric massage therapy
Pain Relief
Watsu treatment at
Thermae Bath Spa (U.K.)
⑧  LABEL-CONSCIOUS
FITNESS
“Name-Brand” Fitness
Chasing the
new and the
“in” have
infused the
fitness world
with a distinct
high fashion
vibe
Branding Pioneers
The New Generation
HARD CANDY FITNESS® founded by
Madonna with New Evolution Ventures
⑨  MEN: FROM BARBERS
TO “BROTOX”
“Brotox,” Fillers, Nips, Tucks
Men-Only Spas Now Opening
Hommage Atelier (New York City)
10
WHERE THE JOBS ARE
Examples of the Spa/Wellness Job Surge
There is a global jobs crisis,
but demand in spa/wellness
industry is outpacing supply
of trained professionals
SRI International Study for the Global Spa & Wellness Summit
Need for More Schools to Address the
Spa-Talent Gap
Chiva-Som International
Academy (Bangkok, Thailand)
A Spa Career
Ananda Spa Institute (Hyderabad, India)
Top 10 Global Spa & Wellness Trends
1) 
2) 
3) 
Healthy Hotels
The Mindfulness Massage…and More
Earthing
4) 
5) 
Spa-Genomics (…Telomeres and Beyond)
Authentic Ayurveda and Other Ancient Revivals
6) 
7) 
8) 
Color Self-Expression
Inclusive Wellness (Rethinking “Disability”)
Label-Conscious Fitness
9)  Men: From Barbers to “Brotox”
10)  Where the Jobs Are
For more information, contact:
Susie Ellis: [email protected]
Or Beth McGroarty, Research Director & Editor
(213) 300-0107 or [email protected]
© 2013 SpaFinder Wellness, Inc. All Rights Reserved.
Information and data extracted from this report is to be accompanied by a
statement identifying SpaFinder Wellness, Inc. as the publisher and source.