The 2015 Show Daily Media Kit.

2014 Media Kit
YOUR ONLY CONNECTION TO 80% + OF WINTERSPORTS RETAIL BUYING POWER
PUBLICATIONS
PUBLICATIONS
ADVERTISING
RATES
SIA Snow Show Preview
Your direct access to buyers before the Show
puBlIShed BY AcTIve InTereST MedIA
EArly JAnuAry 2013
offIcIAl puBlIcATIon of The 2013 SIA Snow Show
›› Reach buyers with your message before the Snow Show.
›› Mailed directly to retailers, industry VIPs, and media in late December,
the Snow Show Preview reaches 20,000 people at a key time in the
product purchase cycle.
›› The preview is also sent digitally to an audience of 30,000
›› Distributed in publication bins at the SIA Snow Show
›› New for 2014: Interactive iPad edition
Come together
The snow sports industry gathers in Denver
SIA Snow Show Daily
Show
Savvy
Make the most of your
time with our insider’s
guide to events, seminars,
parties, and new gear.
Top Trends for
2013-14
Get the first peek at
next season’s hottest
hardgoods, apparel,
and accessories.
Try Before
You Buy
Get on-snow after
the Show for the
ultimate gear test. Plus,
free lift tickets (p. 10)!
“SIA is my favorite
show. It creates
energy around a
brand.”
Connect with retailers on the Show floor, and after the Show
through direct mail
SIA Snow Show App
—Heidi Williamson,
sales rep
SSP2013_Cover.indd 1
Also available
on the iTunes
App Store or at
www.SIAshowapp.com.
›› Delivered to hotel rooms of attendees at participating Show hotels by 6am
›› Delivered to all Snow Show exhibitor booths before the show opens each day
›› Distributed in publication bins at Snow Show entry doors
›› Daily electronic distribution to 30,000 industry members, including
12/13/12 10:08 AM
OFFIcIAL pUbLIcATION OF THE 2013 SIA SNOw SHOw
pUbLISHED bY AcTIvE INTErEST MEDIA
FridAy, FebruAry 1, 2013
Powder
Push
As backcountry
access soars,
so does the market
for education and
gear (p. 14)
STOKED
TO SLIDE
non-Show attendees and media.
›› A package of Snow Show Daily magazines mailed to 5,000+ SIA RETAILERS after the show, offering an opportunity to extend the life of your message
›› Total circulation of 10,000 copies per day, plus an average of 33,500 visitors to each digital issue.
Women’s
snowboard gear
goes high tech,
high style (p. 36)
MOUNTAIN
OF YOUTH
Klaus Obermeyer’s
secrets to longevity,
in business and in
life (p. 52)
Heard in
the Aisles
Slope Style
> “If [our neighbors]
don’t show up, we’ll
be staring at naked
ladies from our
booth.”
—Gehren Thelen,
Mountain Uniforms
SIA SNOw SHOw App
NEXT YEAR’S APPAREL APPLAUDED AT
SNOW FASHION & TRENDS SHOW (p. 54)
2014 Media Kit
Also available on the
iTunes App Store or at
www.SIAshowapp.com
In 2013 , 834 media from 252 media outlets
attended the Snow Show including television
producers, newspaper reporters, magazine writers,
bloggers, and online journalists.
PUBLICATIONS
ADVERTISING
RATES
PUBLICATIONS
Official PublicatiOn Of the 2013
On-snOw demO/ski-Ride fest
SIA On-Snow Daily
Published by
active inteRest media
Winter Park Resort / Devil’s Thumb Ranch
OFFICIAL PUBLICATION OF THE 2013 ON-SNOW DEMO/SKI-RIDE FEST
Testing, Testing
Hundreds of products, sunny skies, happy faces:
We’ve turned this show inside-out.
PUBLISHED BY ACTIVE INTEREST MEDIA
TUESDAY, FEBRUARY 5, 2013
Winter Park’s
Perfect Day
Bluebird weather and
big turnout make for
another great onsnow session (p. 2).
NORDIC GETS
AFTER IT!
At Devil’s Thumb,
testing, seminars,
mingling—and killer
scenery (p. 3).
GOTTA GO
UP TO GET
DOWN
›› Distributed at SIA On-Snow demo
›› Attached inside Show Daily Day 3 magazine
›› Bulk copies distributed to SIA exhibitor booths and On-Snow demo booths
›› Distributed at regional demo and trade show events
A full report on the
Uphill/Downhill
Challenge (p. 10).
Demo Time!
Want to try before you buy? Find out how—and where.
FUEL FOR
HUNGRY
TESTERS!
Top eats and drinks
for every appetite
(p. 12).
SIA SNOW SHOW APP
Find an on-snow
day near you (p. 15).
Also available on the
iTunes App Store or at
www.SIA-showapp.com
Top Trends Backcountry SkiS & BootS
Ski BindingS Top Trends
High-Performing Options
for Earning Turns and Touring
More Bindings Aimed at Skiers
Headed out the Gates
AT boots benefit from downhill design, versatile skis shine
Innovative performance features meld alpine performance with touring capability
That boom you hear emanating from the backcountry
is not just the sound of avalanche artillery. It’s also the
explosion of people charging into the wintery outback,
either through resort boundary gates or via the tried and
true trailhead. As the lines continue to blur between gear
suited for resort backcountry and for the more remote
backcountry, companies are innovating skis and boots
that deliver strong fall-line performance while being light
and comfortable enough for multi-mile skinning and
scrambling. No longer simply an overbuilt cross-country
tool, today’s backcountry gear often takes its cues from
alpine designs and technology.
Atomic, which last year debuted a comprehensive
line-up of touring skis, skins, bindings, and poles, now
offers true alpine touring boots. Known collectively as
the Waymakers (130, 110, 100, 90 flexes for men, a 100
flex boot for women), this new quintet blends the best of
Atomic’s formidable alpine boot technology with clever
new touring features like an innovative tour-mode switch
and carbon-blend cuff. All of the boots have three oversized buckles plus powerstrap and interchangeable soles.
The Tour 130 comes standard with DIN soles, while the
rest are fitted with lugged, tech-compatible soles.
Black Diamond’s new backcountry skis include the Convert (105mm underfoot) and Aspect (90mm), which straddle
today’s all-mountain, mid-width versatility. Built in BD’s
spanking-new ski factory, they also feature the company’s
ABS sidewall/sandwich construction and SkinLock tail tabs.
Blizzard’s new ski the Scout (134/108/122) borrows
from the company’s stellar alpine lineup, as it’s built
around a modified, metal-less version of the Flipcore
rocker design. Though light, the Scout is intended for
aggressive skiers fixated on logging lots of vertical in challenging snow conditions.
Created as both as an evolutionary replacement for
the legendary yet long-in-the-tooth Stoke, as well as a
tribute to the late ski mountaineer Steve Romeo, Dynafit’s Grand Teton ski (130/106/120 for 182-cm length)
delivers great versatility. With a paulownia/carbonstringer core and enhanced rocker, powder junkies and
skiers on technical descents will enjoy this precise, stateof-the-art ride. Other new Dynafit skis, aimed more at
the weight-obsessed and ski mountaineers, include the
mildly rockered Cho Oyu (125/89/111) and the Nanga
Parbat (117/81/104). Dynafit’s TLT line of boots takes a
step forward with the new TLT 6. At just 4.62 pounds
per pair (27.5) and with a full 60 degrees of cuff rotation,
this boot will be on the short list for any summit-bagger,
fitness buff, or winter climber.
Genuine Guide Gear (G3) offers several new ski
options. The carbon-wrap, wood-cored ZenOxide C3
105 (131/105/123) weighs in at a befuddlingly light 3.3
pounds per pair; a skier would be hard-pressed to find a
lighter ride for dawn-to-dusk yo-yo sessions. Sharing materials and construction, though not as light, are two siblings: the ZenOxide 93 and 88. Also new this year are the
District 110 and 100 as well as the women’s Cake 100.
This trio, with a more traditional wood/titanal layup, is
intended for skiers wanting a damp, durable, turn-oriented backcountry workhorse.
This is a transitional year for Garmont, now sold to
and rebranded as Scott. Consequently, things are quieter
for the time being. In addition to the reintroduction of
the Scott name into the world of ski boots, expect a return of the Cosmos alpine touring boot, in addition to
the Voodoo, Excursion, and G-Rex telemark boots. Liners will be enhanced, too.
LaSportiva adds one new ski and two new boots to its
stable of alpine touring models. The Mega Lo5 packs a
carbon and pre-preg reinforced wood core into a modern,
all-purpose profile (125/95/115) for a balanced personality in powder and on firmer snow. The four-buckle men’s
Spectre and women’s Sparkle are made of Grilamid with
Pebax tongues and included patented Pegasus buckles
and a carbon-reinforced cuff with 60 degrees of rotation.
Years ago Rossignol forewent building backcountry
and telemark-specific skis. Rather, they, like other manufacturers nowadays, make versatile skis that can accept
freeheel, alpine touring, or telemark bindings. Two new
rockered, all-mountain skis will work well on tour: the
Soul 7 (136/106/126) and Sin 7 (128/98/118). Rossi-ophiles will quickly recognize the Sin 7’s footprint, as this
ski is the direct replacement for the best-selling S3.
— Brian Litz
▲ Atomic Waymaker
cold Fusion
Kurt Hoefler, Vice President of Sales,
Rossignol
24
▲ Dynafit Grand Teton
Q: And boots?
KH: People want performance, but they also want mobility. You will be
seeing more and more of what I’m overhearing people refer to as “walking”
boots. We're seeing similar things in bindings.
▲ Rossignol Soul 7
Q: How does this trend affect
ski design?
KH: You’re seeing fewer dedicated hardpack, frontside skis and more skis
with greater versatility.
▲ Blizzard Scout
Q: What’s a trend in skiing you’re
excited about?
KH: We’re seeing a fusion of many ski
disciplines. Freeriding blending into
frontside skiing blending into alpine
touring and ski mountaineering. It all
adds up to an exciting new era of skiing.
Ski bindings continue to come in all shapes and styles, from adjustable, pricepoint demo and rental SKUs to high-end green springs for racers. All share an increasing emphasis on performance—including edge-to-edge power transmission on today’s
ever-widening skis—and on reliable lateral and heel releases. And with total binding
sales up $2 million last year, to $48 million, the category is clicking just like skiers stepping into heelpieces.
The big news this year is the proliferation of alpine touring (AT) bindings, with
mainstay alpine binding manufacturers, like their bootmaker cousins, jumping on the
backcountry bandwagon. Marker, Salomon, and Tyrolia, for example, all have offerings
in this category now, countering products from more touring-oriented companies like
Dynafit, G3, and Fritschi. “It’s a little bit of an arms race,” says Geoff Curtis, vice
president of marketing for Marker Völkl USA. “A lot of companies are trying to get
new products in the pipeline, which is a sign of real health in the category.”
Bindings must be capable of controlling today’s Goliath-like girth of skis. Salomon addresses the issue with the STH 2 WTR (DIN 7-13/16), which has a 20 percent wider
platform, progressive transfer pads, and increased shock absorption. “It’s an extension
of the Guardian platform adapted to the 3D Salomon driver toe piece,” says Salomon
USA’s alpine product category manager, Jake Fuller. “We updated it to today’s wider
skis for ideal balance between power and feel.”
Marker, whose M 4.5 EPS, Griffon, and Squire were the top-three-selling bindings
of 2011-12, heads into next season with the Race Xcell 16.0, the first new racing binding the company has introduced in years. It features new toe and heel technologies that
facilitate increased power transmission; the toe piece also includes a shock-absorbing
piston that controls a turn’s initial twisting forces. Marker also debuts the Lord SP (DIN
5-14), which accommodates both alpine and AT boots via a pin system that allows the
toe to be set in two positions. “We’re the only company offering a non-tourable binding
that can accommodate both alpine and AT boots safely,” says Curtis.
Look continues to ride the success of its popular Pivot series, available in DIN 10-18
and 8-14, with three brake-width options. The company is also looking into the touring
category, according to spokesman Nick Castagnoli, while remaining committed to its
alpine product.
Fischer ups its alpine ante with the new Powertrack, based on its popular Powerrail
system, but with a lower height, lighter weight, and better power transfer.
The revamped KneeBinding (DIN 3-12), now with updated finishing and graphics,
has seen preseason orders for this winter increase by 300 percent over last year, with current distribution in 350 storefronts in ten countries. The focus, says marketing manager
George Couperthwait, is on preventing the ACL injuries that afflict more than 70,000
skiers each year. The binding helps accomplish this through a sideways heel release, a
floating mount system that ensures even ski flex, and a platform that runs the full width
of an alpine boot sole for increased edging power.
Backcountry bindings
Marker adds two models to its AT fleet. The Baron EPF (DIN 4-13) showcases a lighter
version of the wide platform that defines the company’s Extended Power Frame technology. The Tour 12 EPF (DIN 4-12) does the same in a touring-oriented set-up.
Salomon unveils its new Guardian 13 AT binding (DIN 5-13), with a 26mm-profile
chassis for power transmission, an oversized (80mm) platform for wider skis, a flat nose for
a 90-degree climbing pivot, and a Double Freeflex heel piece for downhill performance.
▲ KneeBinding
▲ Look Pivot
▲ Salomon STH 2 WTR
Tyrolia, in conjunction with Fischer, modifies its Adrenalin, now available in DIN
13 as well as 16. The binding has an extra wide platform to accommodate 80mm underfoot and wider skis, a 36mm stand height, and three climbing heights. It also incorporates a 60mm free-gliding plate on a Titanal heel track that allows the ski to flex. Tyrolia
also showcases the Attack (DINs 13/16), a version of the Adrenalin without the walk
feature, and the Ambition 12, a low, lightweight touring binding with a wide, telescoping frame that fits 253-357mm sole lengths for both AT and alpine boots, and has four
climbing positions.
—Eugene Buchanan
SIAsnowshow.com SNOW SHOW PrevieW
SNOW SHOW PrevieW SIAsnowshow.com
SSP2013_BackcountrySkis.indd 24
▲ Marker Baron EPF
Alpine bindings
▲ Dynafit TLT 6
Step-by-step strategy
from an experienced
buyer (p. 14). PLUS:
Nordic know-how (p. 9).
RegiOnal
demO
schedule
▼ Black Diamond Convert
SIA veterans
dish on how to
test best (p. 6).
testing
checklist
▲ La Sportiva Sparkle
On-Snow
Secrets
12/13/12 10:10 AM
SSP2013_Bindings.indd 25
25
12/13/12 10:11 AM
“Despite the variety of opportunities to communicate with our retailers, the Snow Show
Daily is the only tool we have to market directly to shop owners, buyers, and staff. It is an
important part of our messaging, and with the direct mail of the magazines,
it is the only way to reach retailers and staff who may not attend the show.”
2014 Media Kit
—Dino Dardano, President, Hestra USA
PUBLICATIONS
PUBLICATIONS
DEADLINES:
Snow Show Preview
Ad Sales Close:
Nov. 25, 2013
Snow Show Preview
Ad Materials Deadline:
Dec. 2, 2013
PUBLICATIONSRATES
ADVERTISING
Ad Sizes
Snow Show 1 Day 2 Days 3 Days 4 Days On-Snow
All Preview
(2 days) Issues
SPREAD
$4,725
FULL PAGE
$3,150 $4,200$6,300$7,650$8,925$1,000$11,114
HALF PAGE
$2,100 $2,625$3,938$5,232$6,300 N/A $7,350
QUARTER PAGE $1,260
$7,350
$11,550
$14,325
$15,330
$2,000
$18,740
$1,575$2,363$3,135$3,780 N/A $4,284
Snow Show Daily Ad
Sales Close:
Dec. 20, 2013
Snow Show Daily Ad
Materials Deadline:
Jan. 6, 2014
COVER 2/
PAGE 1 SPREAD $5,500
N/A
COVER 3
$3,675
N/A N/AN/A
$10,500$1,100 $13,500
COVER 4
$4,200
N/A N/AN/A
$12,600$1,200 $17,000
PREMIUM:
N/A
N/A $16,000$2,200 $22,000
The most snow sports industry
buying power in one place.
The buying power represented at the
Show held steady at 80.7%*
›› Total number of buyers: 4, 869
›› 83% US Buying Management
›› 17% of International Buying
2014 Media Kit
Management (10% Canadian)
* The SIA Buying Power Index measures the percentage of total buying power in the snow sports market that attends the SIA Snow Show.
** Other includes Ski Schools, Ski Tuning Services, Camps, Guides, Closeouts, Purchasing Groups, Bike/Surf/Skate Shops planning to carry snow sports
11.1%
OTHER BUYERS**
8.3%
RESORTS
14.7%
SOFTGOODS/
ACCESSORIES
ONLY RETAILERS
66.0%
FULL SERVICE
RETAILERS
Andy Hawk
Publisher
[email protected]
303.641.0695
Sharon Burson
Account Executive
[email protected]
970.485.0846
PUBLICATIONS
PRODUCT ZONE & CLASSIFIEDS
PUBLICATIONS
Product
Your Ad Here
Your Ad Here
Your Ad Here
SPECIAL ADVERTISING SECTION
Your Ad Here
Your Ad Here
Territory Sales Reps needed: Stop
by BOOTH #32039 and see Daniel Roso for
more info.30 years strong party:
Join us Friday, Aug. 2
from 5-6 for SWAG, GAMES
& LIBATIONS
Your Ad Here
AT THE SHOW | EVENTS
Events
What’s happening at the 2013 SIA Snow Show
Daily Events
6:55AM-9:15AM | Room 103 |
Donut Dunking Christian Fellowship
Donut Dunking Christian Fellowship Inspirational discussion—join us
for two minutes or two hours. Note: starts at 5:00PM on Thursday.
Visit Whistle Creek
at Booth 156
All Day | L2 | National Ski Patrol
National Ski Patrol’s 75th Anniversary Special Exhibit Celebrate at
this retrospective, with photos, vintage equipment, and uniforms.
8:00AM-6:00PM | Booth #3465 | SIA/Malakye.com/686
Your Ad Here
Your Ad Here
Your Ad Here
MILLET is seeking passionate, independent sales reps in the
following territories: Mid Atlantic, Midwest, and South East. Reps
must have strong existing relationships with specialty outdoor
accounts, along with product knowledge for outdoor apparel,
backpacks, sleeping bags, footwear, climbing ropes, and climbing
shoes. Please contact Guillaume Linossier
at BOOTH #14017, or [email protected].
RTM Kayaks is a brand of the French
manufacturer Rotomod Group specializing
in the polyethylene kayak business for
more than 40 years and is the leader in the
European market of Sit on Tops.
We are looking for new reps in USA. Please visit us on BOOTH
#38073
Tiger Tail USA is hiring!
Serious $$ for serious sellers.
Tell us, show us, wow us with
your amazing sales skills.
Send your 60-second video to
[email protected]
Free Coffee Get your morning pick-me-up.
9:00AM-12:00PM | Booth #2841 | Footbalance
Customize Your Morning Show us your dealer badge, and you’ll receive
a free pair of custom-molded footbeds.
Your Ad Here
Your Ad Here
12:00PM-1:00PM | Room 302 | SIA
Athletes as Catalysts: A Modern Social Media Approach to Getting
the Most Out of Your Endorsements How to develop, negotiate, and
manage programs for your sponsored partners that will create a mutually beneficial relationship for them and your brand. Crystalyn Stuart.
12:00PM-1:00PM | Booth #4571 | Backcountry Experience
Chaos Fundraiser for SOS Outreach Buy a hip, cool beanie at a discount;
Chaos will donate the proceeds to Colorado-based SOS Outreach.
The Digital Journey of Outdoor Sports Enthusiasts Learn about shopper behavior and explore effective digital marketing strategies to reach
potential buyers.
9:00AM-5:00PM | Booth #1331 | Krimson Klover
1:00PM-4:00PM | Booth #2554 | Rocky Mountain Sunscreen
Sweater Giveaway Krimson Klover will be giving away a fun and feminine designer sweater every day of the Show! Drop your business card
in the hat at our booth to enter. All entries must be in by 5 pm each day.
Skin Cancer Screening Courtesy of the State of Colorado Skin Cancer
Task Force.
9:00AM-5:00PM | Booth #1415 | Malibu Cowboy
Business of the Backcountry: How Gear, Technology, and Increased
Participation in Backcountry Travel Are Evolving A panel of leading
retailers, manufacturers, athletes, snow science experts, and media
discuss snow safety gear, retail climate, backcountry travel, and personal
accounts of avalanche situations. Presented by Verde PR and Consulting.
9:00AM-5:00PM | Booth #4505 | FedEx
12:00PM-1:00PM | Booth #278 | BlueBird Social Zone
1:30PM- 2:30PM | Booth #4571 | Backcountry Experience
FedEx Booth & Ship Center Visit the FedEx booth for your Show shipping needs. The Ship Center is only offered Sunday, Feb. 3 (last day of
the Show), from 9:00AM-7:00PM.
2:00PM- 3:00PM | Booth #278 | BlueBird Social Zone
10:00AM-4:00PM | Booth #839 | Snow Angel
World Cup Ski Technique Master Class Top European racer Anton Sannikov demonstrates on the new SkyTechSport virtual GS race courses.
A Date with Snow Angel Overscheduled? Set aside time for a speed date
with Snow Angel, a quick and concise 15-minute overview of the 2013
collection. Top of the hour each day: 10:00AM, 2:00PM, and 4:00PM.
11:00AM-6:00PM | Booth #2178 | Arnette
Beats, Brews, and Tattoos 2 Free tattoos from 11:00AM-4:00PM, with
Jason Boatman of Think Tank Tattoo. Music begins at 5:00PM, featuring
DJ Matty Mo. Note: not available on Sunday.
3:00PM-4:00PM | Booth #3413 | Mountain Goat Ski Totes
5:00PM-6:00PM | CSCUSA Central Lounge |
SIA/CSCUSA
Daily Happy Hour Enjoy a few cold ones with industry friends.
Note: not available on Sunday.
60
Social Marketing Success Stories Presented by Votigo.
2:00PM-2:30PM | Booth #2216 | SkyTechSport
4:30PM-5:30PM | Room 302 | SIA
Creating a Best-Practices Retirement Plan for Small- to Mid-Sized
Businesses David Gratke.
4:30PM-5:30PM | Booth #4571 | Backcountry Experience
Steep Life Protocols Join steep-skiing icon Dean Cummings for this
classroom edition of his award-winning Be Snow Smart avalanche
education program.
5:00PM-7:00PM | Booth #609 | LODGESOXX
Live from Denver: It’s Thursday Nite Happy Hour with the Ladies from
LODGESOXX®! Stop by for fun SOXX™ Swag and Blue Moon beer.
5:00PM-6:00PM | The Corner Office, 1401 Curtis St. |
Scream Agency
SIA 2013 Tweetup Do you dig fine cocktails and dream in 140 characters? Join us for SIA’s first-ever Tweetup! Tell the world how excited you
are to get your geek on by using #SIA13 #SIAtweetup.
5:00PM-6:30PM | Room 103 | Donut Dunking Christian Fellowship
Donut Dunking Fellowship Reception Nationally known Christian
contemporary musicians (and avid skiers and snowboarders) from Fort
Lauderdale appear. Refreshments served.
5:00PM-10:00PM | Booth #1907 | POW Gloves
POW Gloves 10 Year Celebration Toast Join us for a toast to celebrate
our focus on quality handwear.
SNOW SHOW DAILY | DAY 1 SIAsnowshow.com
Product Zone
Classifieds
Advertising rate: $1000 for all 5 issues
Advertising rate: $250/inch for all
5 issues
›› Equivalent of 1/9th of a page
›› Hi-resolution product image
›› Approximately 50 words of copy
›› Web site address
›› Business contact information
Classifieds provides text-based advertising that allows partners to post job
opportunities, sell a business, launch a
product or boost a career
Sharon Burson
2014 Media Kit
F/W 14 Color and Megatrends Key silhouettes and design details, prints
& graphics, and innovative materials will be explored, focusing on performance, surface textures, and directional developments in technology.
Project Zero 2025: A New Vision for Avalanche Safety and the Snow
Sports Industry Backcountry riding holds a mystique for many, and
it’s often an exciting next step to move into this challenging and new
environment. Tom Murphy.
Free Product Drawing Check out this innovative, new lightweight and
compact ski and snowboard carrying system and enter the drawing to
win one of five. Note: not available on Sunday.
Order-Fulfillment, Warehousing, Logistics
No Minimums, No Contracts, Honest &
Affordable
11:00AM-12:00PM | Booth #725 | Screamer
Glen Plake Signing Autographs! And signing his Glen Plake bandana.
9:00AM-5:00PM | Booth #2423 | Chaos Headwear
Salomon Dance, Dance Revolution-ary Gear Move like Jagger in Salomon’s new Quest Motion Fit jacket and test your dance moves. Enter to
win an X-Box and/or a jacket.
Camtrol Give Away! Giving away Camtrol Sniper 1080 and iOn cameras.
Note: not available on Sunday.
Your Ad Here
10:00AM-11:00AM | Booth #1357 | SIA/U.S. Ski Team
9:00AM-5:00PM | Booth #3930 | Salomon
3:00PM-4:00PM | Booth #1222
Your Ad Here
9:00AM-6:00PM | Booth #618 | Friend & Faux by Dana Stein
Launch of Friend & Faux by Dana Stein First-time SIA exhibitor Dana
Stein debuts her 2013 collection, as well as her new label Friend & Faux.
12:00PM-1:00PM | Room 301 | SIA
9:00AM- 10:00AM | Booth #4501 |
Rental World/Backshop/SIA
11:00AM-6:00PM | Room #201 | SIA
Your Ad Here
9:00AM-5:00PM | Booth #3350 | Black Diamond
Support OIWC at Black Diamond Booth Black Diamond will sell its
Cosmos headlamps for only $10, with all proceeds going to OIWC.
Doc DesRoches Award Given annually by SIA and the U.S. Ski Team. This
year’s winner is POC USA.
Supporting Member Lounge & International Buyers’ Lounge
Note: the lounge closes at noon on Sunday.
Your Ad Here
2013 SIA Snow Show Opening Morning Ceremony
9:00AM-10:00AM | Booth #4147 | Honey Stinger
Free Raffle Enter to win one of two pairs of Malibu Cowboy Boots. The
winners will be drawn Sunday, February 3, at 10:30AM.
Are you our new
Sales Director?
Thursday, January 31, 2013
8:30AM-9:00AM | Atrium Lobby | SIA
RECLAIM Project. Stop by to see three hand-picked aspiring outerwear
designers compete to produce an original garment created from
existing “reclaimed” materials and trims. The winner will be announced
Saturday at 5:00PM. Note: Not available on Sunday.
Stinger Waffle Coffee Hour Free coffee and Stinger Waffles (while
supplies last).
Special Advertising Section
Special Advertising Section
Zone
Featuring the freshest gear
on the market today. Here is a
sneak peak at what’s new and
what’s coming from leading
industry companies
CLASSIFIEDS
Account Executive
[email protected]
970.485.0846