sofitel so

DEVELOPMENT PRESENTATION
JANUARY 2015
AGENDA
Sofitel So Bangkok (Thailand)
Sofitel Paris Le Faubourg (France)
PART 1

THE SOFITEL BRAND
PART 2

THE SOFITEL COLLECTION OF ADDRESSES
PART 3

SOFITEL EXPERTISE AND PERFORMANCE
Sofitel London St James (UK)
Sofitel Legend Amsterdam The Grand (Netherlands)
PART 1.
Sofitel Buenos Aires (Argentina)
THE SOFITEL BRAND
Sofitel Bali Nusa Dua (Indonesia)
THE SOFITEL BRAND FAMILY
SOFITEL DNA : FRENCH ELEGANCE
FRENCH ELEGANCE IS ABOUT BLENDING
FRENCH ART DE VIVRE
WITH THE BEST OF
LOCAL REFINEMENT
4
THE SOFITEL BRAND FAMILY
FRENCH ART DE VIVRE = BRAND DIFFERENTIATOR
SAVOIR FAIRE
FASHION
LUXURY
Paris
Vienna
GASTRONOMY
&
WINE
PERFUME
HOLISTIC
Luxembourg
ELEGANCE
5
SOFITEL BRAND MISSION
BE THE SYMBOL
OF FRENCH ELEGANCE
IN LUXURY HOSPITALITY
AROUND THE WORLD
6
THE SOFITEL BRAND PORTFOLIO
A SOFITEL
LEGENDARY
PALACE HOTEL
A COLLECTION OF
WORLD CLASS HOTELS
WHERE FRENCH ART DE VIVRE
MEETS LOCAL CULTURE REFINEMENT
A SOFITEL
DESIGN
BOUTIQUE HOTEL
7
THE SOFITEL BRAND PORTFOLIO
SOFITEL BRAND FAMILY
CORE BRAND
LUXURY BRAND
Amsterdam
Hanoi
Aswan
A COLLECTION OF
LEGENDARY PALACE HOTELS
Beijing
Paris
Buenos Aires
Marrakesh
LIFESTYLE BRAND
Chicago
Bora Bora
Los Angeles
Munich
A COLLECTION OF
WORLD CLASS HOTELS WHERE FRENCH ART DE
VIVRE BLENDS WITH LOCAL CULTURE REFINEMENT
Bangkok
Mauritius
Singapore
A COLLECTION OF
LIFESTYLE & DESIGN BOUTIQUE
HOTELS AND RESORTS
8
COMPARISON TO OTHER LUXURY BRANDS
SOFITEL BRAND FAMILY
LUXURY BRAND
CORE BRAND
LIFESTYLE BRAND
TRADITION /
HERITAGE
CONTEMPORARY
MODERNITY /
TRENDY
9
Sofitel So Singapore (Singapore)
CUSTOMER TARGET
CORE BRAND AND LABELS
Sofitel Brussels Le Louise (Belgium)
Sofitel Legend Peoples Grand Hotel Xian (China)
SOFITEL
TARGET
ATTITUDE
PRODUCT
SEASONED BUSINESS AND
LEISURE TRAVELLERS
SERVICE ORIENTED ATTITUDE
COUSU MAIN
CONTEMPORARY FRENCH
ELEGANCE
TARGET
Travellers who appreciate the history
of a place - its stories, charm and
unique experience.
ATTITUDE
Blend of history and culture with
modern luxury.
PRODUCT
Grand monumental architecture with a mix
of modern and historical design elements in
the interior.
SOFITEL SO
TARGET
Recruit the
Open-minded Generation
ATTITUDE
PRODUCT
New Approach
Boutique Hotel
Re-interpretation
13
Sofitel Cairo El Gezirah (Egypt)
3 BRAND PILLARS
Sofitel Chicago Water Tower (United States)
Sofitel Melbourne On Collins (Australia)
THREE BRAND PILLARS SUPPORTING THE BRAND DIFFERENTIATOR
1
2
DESIGN
GASTRONOMY
& WINE
3
CULTURE
15
1A. ARCHITECTURAL DESIGN
SOFITEL PARTNERS WITH WORLD RENOWNED INTERNATIONAL DESIGNERS AND ARCHITECTS.
ARCHITECTS
Ming Pei
Sofitel Melbourne on Collins
Australia
Jean-Paul Viguier
Sofitel Chicago Water Tower
United States
Jean Nouvel
Sofitel Vienna Stephansdom
Austria
16
1B. INTERIOR DESIGN
INTERIOR DESIGNERS
Sybille de Margerie
Sofitel Legend Amsterdam,
Sofitel Legend Aswan
Didier Gomez
Sofitel Rabat Jardin des
Roses
Morocco
Isabelle Miaja
Sofitel Mumbai BKC
India
Pierre-Yves Rochon
Sofitel Cairo El Gezirah
Egypt
Andrée Putman
Sofitel Paris Arc de Triomphe
France
Marc Hertrich et Nicolas
Adnet
Marseille Vieux Port
France
17
1C. FASHION DESIGN
FASHION SIGNATURE DESIGNERS FOR
SOFITEL SO MAURITIUS, SOFITEL SO BANGKOK AND SOFITEL SO SINGAPORE
Christian Lacroix
Sofitel So Bangkok
Thailand
Kenzo Takada
Sofitel So Mauritius
Mauritius
Karl Lagerfeld
Sofitel So Singapore
Singapore
18
2. GASTRONOMY AND WINE
WINE
AUTHENTICITY
CONNOISSEUR
Paris
FRENCH
HOLISTIC
ART DE VIVRE
FRENCH CUISINE
TECHNIQUE
Cartagena
BEST OF
LOCAL CUISINE
19
3. CULTURE
SOFITEL CELEBRATION OF LITERATURE, FASHION AND MUSIC
CULTURE AS A MEANS OF PRIVILEGED EXPRESSION OF THE BRAND, ACTING AS
A LINK BETWEEN ITS ADDRESSES, COUNTRIES AND CONTINENTS.
20
Sofitel Legend Metropole Hanoi (Vietnam)
PART 2.
Sofitel Rabat Jardin des Roses (Morocco)
THE SOFITEL COLLECTION OF ADDRESSES
Sofitel Los Angeles (USA)
SOFITEL NETWORK
EUROPE
London – Paris - Amsterdam – Brussels – Berlin –
Munich – Warsaw – Budapest – Hamburg – Vienna –
Rome – Lisbon – Porticcio …
CHINA
Beijing - Shanghai – Guangzhou -Xian –
Nanjing – Ningbo – Harbin –- Jinan Dongguan – Macau - Chengdu …
NORTH AMERICA
Algiers
Montreal - San
Francisco - Los
Angeles – Chicago New York –
Washington - Miami
Macau
MOROCCO
Rabat – Marrakesh –
Agadir - Essaouira –
Casablanca …
SOUTH EAST ASIA
Mumbai
Angkor - Bangkok - Bali - Hanoi –
Ho Chi Minh - Krabi - Manila Mumbai
- Phnom Penh - Saigon – Singapore –
Hua Hin – Luang Prabang …
MIDDLE EAST
Bora Bora
AFRICA
Moorea
SOUTH AMERICA
Cartagena – Bogota Rio de Janeiro Buenos Aires –
Montevideo…
Dubai - Abu Dhabi - Beirut Cairo - Aswan – Barhain –Al
Khobar – …
Abidjan – Malabo - Algiers
Mauritius
PACIFIC
Brisbane – Melbourne – Sydney –
Auckland – Queenstown - Fiji
22
NETWORK EVOLUTION
REPOSITIONING*
203
139
120
113
Development
Sofitel Essaouira Mogador Golf & Spa
2006
2011
2014
2015
Sofitel Dubai Jumeirah Beach
23
NETWORK MAPPING PER REGION
Number of hotels
Number of rooms
AMERICAS
17
EMEA
55
ASPAC
41
AMERICAS
4277
EMEA
12245
ASPAC
12051
2014 YTD
113 hotels and 28573 rooms globally
24
SOFITEL OPERATING MODE
Operating Mode
Subsidiary
21%
Franchised
3%
Managed
76%
Network of 113 hotels with 28,573 rooms
YTD 2014
25
MORE THAN 50 OPENINGS IN THE LAST 10 YEARS
INCLUDING:
 Sofitel Buenos Aires La Reserva (Argentina)
 Sofitel Wien Stephansdom (Austria)
 Sofitel Manama Zallaq (Bahrain)
 Sofitel Guaruja Jequitimar (Brazil)
 Sofitel Rio de Janeiro Ipanema (Brazil)
 Sofitel Beijing Wanda (China)
 Sofitel Guangzhou Sunrich (China)
 Sofitel Cairo El Gezirah (Egypt)
 Sofitel Munich Bayerpost (Germany)
 Sofitel Mumbai BKC (India)
 Sofitel Bali Nusa Dua (Indonesia)
Pool at Sofitel Dubai Jumeirah Beach
 Sofitel Abidjan Ivoire (Ivory Coast)
 Sofitel Macau at Ponte 16 (Macau)
 Sofitel So Mauritius (Mauritius)
 Sofitel Casablanca Tour Blanche (Morocco)
 Sofitel Auckland Viaduct Harbor (New Zealand)
 Sofitel Legend The Grand Amsterdam (Netherlands)
 Sofitel Manila Plaza (Philippines)
 Sofitel So Bangkok (Thailand)
 Sofitel Dubai Jumeirah Beach (UAE)
 Sofitel Dubai The Palm (UAE)
 Sofitel Montevideo Casino Carrasco (Uruguay)
Buddha Bar at Sofitel Cairo El Gezirah
26
TOP 5 FLAGSHIPS
Sofitel So Bangkok (Thailand)
Sofitel Legend Metropole Hanoi (Vietnam)
Sofitel Paris Le Faubourg (France)
Sofitel Vienna Stephansdom (Austria)
Sofitel Chicago Water Tower (USA)
27
TOP 5 LATEST OPENINGS
Sofitel Bali Nusa Dua (Indonesia)
Sofitel So Singapore (Singapore)
Sofitel Legend Peoples Grand Hotel Xian (China)
Sofitel Dubai Downtown (UAE)
Sofitel Montevideo Casino Carrasco & Spa
(Uruguay)
28
UPCOMING ADDRESSES
2015
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sanya Leeman, China
Kunming, China
Haikou, China
Wellington, New Zealand
Tamuda Bay, Morocco
Jeddah Corniche, Saudi Arabia
So Hua Hin, Thailand
Luang Prabang, Laos
Foshan, China
Lianyungang, China
Guiyang, China
2016
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Sofitel
Frankfurt Opera, Germany
Riyadh, Saudi Arabia
Tirana Palace, Albania
Xi Ning, China
Moscow City, Russia
So Auckland, New Zealand
Sofitel Tirana Palace
Sofitel So Jakarta
Sofitel Frankfurt Opera
Sofitel So Auckland
2017
Sofitel Makkah Jabal Omar, Saudi Arabia
Sofitel Zhuhai Hengqin, China
Sofitel Wuhan, China
2018
Sofitel
Sofitel
Sofitel
Sofitel
So Jakarta, Indonesia
Koh Samui, Thailand
Mexico City Renoma
Changsha, China
29
BRAND PRODUCT & SERVICE FEATURES
Sofitel Mumbai BKC (India)
Public Spaces
Room
Food and Beverage
Meeting Spaces
Wellness Spaces
Sofitel Brussels Le Louise (Belgium)
Sofitel Legend Old Cataract Aswan (Egypt.)
FAÇADES… MAGNIFIQUE FACES
FROM HERITAGE
TO AVANT-GARDE
STYLE
ARTFULLY
BLENDING IN THE
ENVIRONMENT
Amsterdam
Guangzhou
Beijing
Buenos Aires
London
Cartagena
STYLISH
Paris
ICONIC
Paris
Marrakesh
Munich
INTERNATIONAL
DESIGNERS
Hanoi
Los Angeles
From Heritage to Avant-Garde style
Montevideo
Chicago
Artfully Blending in the Environment
31
LOBBIES… THE ART DE RECEVOIR
FLUIDITY
INTIMACY
Paris
Cairo
Munich
Dubai
Amsterdam
Guangzhou
Buenos Aires
SERENITY
VIVACITY
London
Beijing
Lyon
L’ARTISAN
PARFUMEUR
Marseille
Paris
Welcoming World Voyageurs
Hanoï
Xian
In French inspired decor
32
ROOMS… DIVE INTO MyBed™
ELEGANT SPACES
TO LIVE
THE BEST OF
SLEEP
Rabat
Amsterdam
Fez
Essaouira
Munich
Guangzhou
Brussels
WELCOMING
COCOONING
CONNECTING
HARMONY
Cartagena
Paris
Melbourne
YVES DELORME
BOSE…
Hanoi
Mauritius
The Best of Sleep
Moorea French Polynesia
Paris
Elegant Space to Live
33
SOFITEL WELL-BEING BEDROOM
 STANDARD SIZE
• 30 to 35 sqm for a classical room
 BATHROOM “Salle de Bien”
• ¼ minimum of total room area
 MyBed™ area
• ¼ of total room area
 LOUNGE area (Sofa and table)
• ½ of total room
MyBed™
So Bangkok
Sofitel Paris Le Faubourg
34
BATHROOMS… SALLES DE BIEN
5 SENSES
SPACIOUS
Paris
Los Angeles
Xian
Mauritius
Hanoi
Paris
Amsterdam
LUMINOUS
EXPERIENTIAL
ERGONOMICAL
THEATRICAL
Amsterdam
Marseille
London
YVES DELORME
HERMES
London
Rabat
Feel Energized & Revitalized
Munich
Beijing
Be Peaceful & Beautiful
35
RESTAURANTS… THE TASTE OF BON GOUT
AUTHENTICITY
SIMPLICITY
Lyon
Buenos Aires
Hanoi
Paris
Mauritius
Chicago
Cairo
CONNECTIVITY
QUALITY
Beijing
Luxembourg
Paris
BERNARDAUD
LENÔTRE…
Amsterdam
Paris
Revisiting & Discovering World Tastes
Nanjing
Al Khobar
Reconciling Healthy & Savoury “Beautyfood”
36
BARS… EVERYBODY SAYS BONSOIR
FOODING
DISCOVERING
SHARING
Chicago
Shanghai
Brussels
Luxembourg
Rabat
Marseille
Cairo
CELEBRATING
SPARKLING
Manila
Hanoi
Los Angeles
BLENDING
Agadir
Paris
Cocktail of Design
Budapest
Strasbourg
Mix of Emotions
37
MEETINGS… TAILOR-MADE EVENTS
PERSONALIZATION
EFFICENCY
Mauritius
Vienna
Hanoi
Shanghai
Paris
Beijing
Munich
TECHNOLOGY
HOLISTIC
CELEBRATION
Berlin
Cartagena
Luxembourg
EVENTS
Cairo
Marseille
Inspired by You
Beijing
Staged by Us
38
EXECUTIVE OFFER… MORE THAN A LOUNGE, A CLUB
MORE THAN A
LOUNGE OR A
FLOOR
ALL EXECUTIVE
FLOOR FEATURES
Bangkok
Mumbai
Rio
Hanoi
Manilla
Sommelier
PERSONALIZED
BUTLER
Bangkok
INTIMACY
HOLISTIC
Unique moments
Champagne Tasting
London
WINE TASTING
Personalized service
Melbourne
Tailor-made service
Taste of Bon Goût
Art de recevoir
Exclusive animations
39
LEISURE… MAGNIFIQUE RESORTS
OUTDOOR &
CULTURAL
ACTIVITIES
WELLNESS &
RELAXATION
Agadir
Essaouira
Moorea
Angkor
Mauritius
Fiji
CULTURAL
Aswan
NATURAL
Corsica
Mauritius
CONVIVIAL
Guaruja
Bora Bora
Making Life Magnifique
Dubai
Cardales
from Dawn to Dusk
40
SOFITEL So FIT & So SPA
CARITA
CINQ MONDES
CLARINS
EFFICIENT
Lyon
London
Polynesia
AESTHETIC
Mauritius
LACOSTE
Rabat
HOLISTIC
London
Hamburg
Los Angeles
London
COSMETOLOGY
Lyon
So FIT
Work Hard, Play Hard…
Feel Good, Look Good
London
Essaouira
Hanoi
So SPA
Rejuvenating World Traditions
with French cosmetology
41
Sofitel Guaruja Jequitimar (Brazil)
Sofitel Dubai The Palm (UAE)
Sofitel New York (USA)
CARNET DE VOYAGE COMMUNICATION PLATFORMS
ADVERTISEMENTS
25 Strategic Advertising Creatives over 2 years
Dubai Jumeirah
Agadir
Guangzhou
Mumbai
Casablanca
Dubai the Palm
Paris, Le Faubourg
Chicago
Auckland
Amsterdam
Cartagena
Hanoi
Quiberon
Abu Dhabi
Bangkok Sukhumvit
So Bangkok
Vienna
Montreal
So Mauritius
Macao
Paris, Arc de Triomphe
Bora Bora
43
44
45
46
STRONG DIGITAL PLATFORMS
Digital Platforms to provide brand information, tools and reservation solution.
Brand Website
www.sofitel.com
iPad Application
Accor’s “Away on Business”
Mobile Website
www.sofitel.mobi
Mobile application for iOS and Android Smartphones
47
WEBSITE
Brand Website
48
SOCIAL MEDIA
Sofitel’s Facebook page
>1 million likes
Life is Magnifique Tumblr
49
SOCIAL MEDIA
Twitter
Weibo
50
Sofitel Vienna Stephansdon (Austria)
PART 3.
Sofitel Cartagena Santa Clara
SOFITEL EXPERTISE AND PERFORMANCE
Sofitel Wanda Beijing
ACCOR: THE WORLD’S LARGEST HOTEL OPERATOR
Accor, the world's leading hotel operator and the largest non-US hotel company, is present in 92 countries
with more than 3,700 hotels and 480,000 rooms.
With more than 180,000 employees* in Accor-brand hotels, it offers its clients and partners 50 years of
know-how and expertise.
As a global leader in the hospitality industry, the Group provides an extensive brand portfolio from luxury to
economy that meets all budgets, all desires and the needs of everyone around the world.
Accor Global Network
INTERNATIONAL
BRANDS
Europe:
• 26 countries
• 2,464 hotels
• 265,335 rooms
REGIONAL
BRANDS
LUXURY –
UPPER UPSCALE
Asia Pacific:
• 20 countries
• 621 hotels
• 118,008 rooms
UPSCALE
MIDSCALE
Americas:
• 18 countries
• 280 hotels
• 45,971 rooms
*
Middle-East Africa:
• 28 countries
• 352 hotels
• 52,982 rooms
ECONOMY
FRANCE
Including 145,000 employees in owned, leased and managed hotels.
52
STRONG BRANDS FEDERATING HOTELS EXPERTISE & KNOW HOW
60% of Accor Hotels
revenue generated by
Accor Distribution
systems & loyalty
program.
Brands
Hotels
Marketing management
and loyalty Revenue and
costs
Distribution
TARS,
global sales
and web
Technology for the best
guest experience: Wifi, TV
solution, connectivity,
sound system, minibar,
meeting rooms, business
center, optimization of the
hotel workflow.
Innovation &
Technology
(IT)
Procurement
Corporate
and Social
Responsibility
Construction
and
maintenance
Dev. and
HR & training
Asset
Management
From furniture to
amenities, 200 expert
buyers identify, assess
and negotiate the
most innovative and
advantageous
products & services for
hotels
40 years of expertise
and know-how - 250
construction &
renovation projects
per year – more than
300 M€ spent every
year in CAPEX for
owned & leased hotels
17 Accor Academies
around the world – more
than 150 trainings
available – widely
recognized job-track
programs such as Revenue
Management Pass or Sales
& Distribution Pass.
53
ACCOR’S RESERVATION SYSTEM (TARS) & DISTRIBUTION SOLUTIONS
ACCORHOTELS.COM
BRANDS.COM
CALLS AND EMAILS
13 brand websites
18 languages
32 versions
280 million visits
TARS
DISTRIBUTORS
More than 21,000 partners:
American Express, Carlson
Wagonlit Travel, Expedia,
Travelocity, Priceline, Trip
advisor, Tui Group, Thomas
Cook, Kuoni, First Choice
AVAILABILITIES –
RATES –
DESCRIPTIONS –
PICTURES– ROOM
TYPES – SALES
CONDITIONS
11 call centers platforms in
the world
800 lines
850 agents
18 languages
24/7
GLOBAL SALES
42 sales offices
700 sales persons
€4 billion contracts per
year
INTRA-HOTEL
Each hotel is a distributor of
other hotels within the
group
5.3 MILLION
CALLS HANDLED EVERY YEAR
1 BOOKING
ON ONE OF THE ACCOR
WEBSITES EVERY
2 SECONDS
>500 MILLION
EMAILS SENT EVERY YEAR
Figures: As of December 2014
54
SOFITEL DISTRIBUTION SOLUTIONS POWERED BY ACCOR
Hotel PMS
40%
Web Accor
14%
Web
Indirect
16%
60%
Call Centre
GDS 10% 2%
Hotel Intra
18%
Split of hotels revenue per distribution channels as of December 2014 YTD (L/L)
60%
OF SOFITEL ROOM REVENUE CAME THROUGH ACCOR
RESERVATION SYSTEMS AS OF DECEMBER 2014 YTD
(% of hotels revenue generated by TARS)
Source: December 2014 YTD TARS results
55
LE CLUB ACCORHOTELS: ACCOR WORLDWIDE LOYALTY PROGRAM
18 MILLION
(+29.5% vs. 2013)
•
A Worldwide program: 14 brands, 2,700 hotels,
13 languages
•
Free enrollment
•
100% Web based program
•
More than 10,000 new members every day
•
Le Club Accorhotels clients represent 25% of Accor
revenue
•
Partnerships with large Airlines loyalty program:
Skyteam, One World, Star Alliance…
•
Dedicated Le Club Accorhotels priority desks at hotels
•
75% of LCAH members exclusively use direct channel
•
LCAH members yearly stay length & revenue are 2
times higher than non members
OF MEMBERS AS OF DECEMBER 2014
(LAUNCH IN SEPT. 2008)
South
America
North 12%
America
6%
Africa 2%
Middle East
3%
Rest of
Europe
20%
Asia 18%
Pacific 8%
France 12%
Germany UK & Ireland
12%
7%
Card member’s country of residence as of December 2014
28.6%
OF REVENUE GENERATED
BY CARD HOLDERS
WITHIN SOFITEL
24%
INCREMENTAL REVENUE
GENERATED BY LE CLUB
ACCORHOTELS FOR SOFITEL
PROPERTIES
€ 496
AVERAGE REVENUE SPENT
IN A SOFITEL FOR
MEMBERS
Figures: As of December 2014
56
GEOGRAPHICAL DISTRIBUTION OF SOFITEL CUSTOMERS (CRM)
Total customer base of 1,050,483 having spent at least
1 night at Sofitel hotels worldwide
AFRICA
2%
MIDDLE EAST
4%
AMERICAS,
22%
ASPAC
37%
EUROPE
35%
57
BUILD AN ENDURING CUSTOMER RELATIONSHIP
94% OF GUESTS WERE EITHER
BRAND
STANDARDS
GUEST
SATISFACTION
SATISFIED WHEN STAYING AT

2,042 Brand Standards adapted hotel
by hotel,

On Demand Self Assessment
(quarterly complete review),

Continuous analysis of compliancy
trends,

2,5 days mystery visit per year,

Set up and follow up of actions plan
from Hotel department to Corporate,

Daily on line Guest Satisfaction
Survey
ACTIONS PLANS
SATISFIED OR TOTALLY
EXEMPTIONS
SOFITEL HOTELS
SELF
ASSESSMENTS
MYSTERY VISITS
58
GUESTS SATISFACTION SURVEY YTD 2014
94%
Of Sofitel customers are either satisfied or very satisfied by their stay
experience (rate 9 out of 10)
EUROPE
GSS :
95%%
AMERICAS:
GSS :
93%
ASPAC
GSS :
94%
MMEA
GSS :
Africa – 93%
Middle East – 94%
Source : OSA YTD Dec 2011
SOFITEL BUSINESS MIX

INDIVIDUAL CLIENT FIRST
• A chosen focus on individual clients representing 81% of total Sofitel guests

TARGET : A BALANCED INDIVIDUAL CLIENTS MIX
• Sofitel aims at having a balanced mix between business and leisure individual clients
Business
individual
33%
Business
group
16%
Leisure
group
4%
81%
OF SOFITEL GUESTS
ARE INDIVIDUAL
CLIENTS
Leisure
individual
48%
Split of hotels revenue by category of client as of December 2014 YTD
60
STRONG WORLDWIDE PUBLIC RELATION COVERAGE
Press coverage value x4
52 000
45 000
39 000
35 000
7 500
12 600
12 000 11 000
2009
2010
2011
Nb articles
15 000
2012
16 600
2013
Ad value (K€)
Global PR results from 2009 to 2013
61
300 KEY AWARDS IN 2013
300
210
180
90
110
60
30
2007
2008
2009
2010
2011
2012
2013
62
FEW FIGURES & RESULTS: YTD RevPAR INDEX AS OF DECEMBER 2013
EUROPE & MIDDLE EAST
SOFITEL MUNICH BAYERPOST, GERMANY
RevPAR Index
118
SOFITEL LONDON ST JAMES, UK
SOFITEL CAIRO GEZIRAH, EGYPT
RevPAR Index
155
SOFITEL MAURITIUS IMPERIAL, MAURITIUS
RevPAR Index
123
SOFITEL PARIS LE FAUBOURG, FRANCE
RevPAR Index
118
RevPAR Index
110
SOFITEL LEGEND THE GRAND AMSTERDAM, NETHERLANDS
RevPAR Index
147
(source: STR / MKG)
63
FEW FIGURES & RESULTS: YTD RevPAR INDEX AS OF DECEMBER 2013
ASIA & AMERICA
SOFITEL SHANGHAI SHESHAN, CHINA
RevPAR index
172
SOFITEL PHNOM PENH PHOKEETHRA, CAMBODIA
RevPAR Index
130
SOFITEL LEGEND METROPOLE HANOI, VIETNAM
RevPAR Index
212
SOFITEL NEW YORK, USA
RevPAR Index
120
SOFITEL WASHINGTON DC LAFAYETTE SQUARE, USA
RevPAR Index
120
SOFITEL BUENOS AIRES ARROYO, ARGENTINA
RevPAR Index
124
(source: STR / MKG)
64
EMBARK ON A MAGNIFIQUE VOYAGE WITH SOFITEL
65