Color Marketing - Sherwin

colormarkets
markets
color
2014
homeowner associations & residential repaint
American Evolution is a fresh new take on an
age-old classic palette. This distinct collection
of colors moves beyond the Americana roots
of folk tradition. Variations of red, white and blue continue as a popular color combination in
2014 and beyond. What gives these colors a fresh revitalized edge? The incorporation of soft
turquois blues, deep denim blues, bright coral based reds, vibrant yellows and soft, antiqued
whites. Wide, bold, high contrast stripes in colors, such as Red Tomato SW 6607 and
Westhighland White SW 7566, pair perfectly with the rich yellow accent Quilt Gold SW 6696.
AMERICAN EVOLUTION
Patterns range from those resembling flags, ropes, anchors and sea life. For more of a
weathered style, try Georgian Bay SW 6509 paired with Ramie SW 6156 and Coral Reef
SW 6606. Whatever your patriotic style, these tried and true colors create timeless spaces
whether by land or by sea.
Looking for something innovative? Sherwin-Williams has introduced a clear gloss, Dry Erase
Coating. Any paint color can be transformed into a dry erase board. Create different patterns
such as stripes or picture frames. The Dry Erase Coating can be used for drawing or as a
message board in a child’s bedroom, or a menu board or shopping list in the kitchen.
Revel Blue SW 6530
Ramie SW 6156
Capri SW 6788
Red Tomato SW 6607
Westhighland White SW 7566
Quilt Gold SW 6696
Cloudless SW 6786
Coral Reef SW 6606
Loyal Blue SW 6510
Georgian Bay SW 6509
The word “Haint” refers to restless spirits.
The Gullah (Gee-Chee) people, descendants of African slaves who worked on the
Southern plantations feared haints. It is
believed that haints were trapped between the world of the living and the world of the dead.
The color Haint Blue, was applied to porch ceilings, shutters, and window and door trims of
homes in the south to ward off these evil spirits. There are several theories behind this idea
of haint blue. One theory is that the color represents the sky fooling the haint into passing
through the porch roof up into the sky where they belong. The other theory is the color blue
represents water. It is believed that “haints” are unable to cross over or through water. Haint
Blue on window and door trim or shutters would discourage haints from entering the home
because of their inability to cross over or through the blue color.
Haint Blue has also been know to fool insects and birds. They perceive the Haint Blue as the
sky and don’t try to nest on it. Some research shows that paint was once made from milk
and lime, which when combined repelled insects. It actually may have had less to do with the
color and more to do with the composition of the paint.
SOUTHERN TRADITION
OF HAINT BLUE
SW 6492
Jetstream
SW 6491
Open Air
SW 6478
Watery
SW 6477
Tidewater
SW 6807
Wondrous Blue
SW 6806
Rhythmic Blue
THE S EA & BE YOND
Gradation of colors inspired by transparent,
tropical waters, serene blue skies, and all
forms of marine life are sources of color
inspiration for the sea and beyond. Colors
are vivid and saturated with patterns
reflecting sea urchins, starfish and tropical
scenes. Highly texturized sisal and heavy
cotton roping provide contrast to the naturally polished beach glass, smooth seashells
and textured coral. Varying shades of blues
and blue-greens dominate with a bright pop
of yellow-greens inspired by seaweed keep
this palette crisp and lively. Capture this
striking environment by pairing Gulfstream
SW 6768 with Spa SW 6765 and Naval
SW 6244. Interject a bold pop of color with
Indigo SW 6531, Extra White SW 7006 and
Parakeet SW 6711. Stark striped patterns in
bold color combinations such as Starboard
SW 6755 and Extra White SW 7006 offer
a sophisticated take on a cabana style
theme and are great for linens in bedrooms
and on tabletops.
Gulfstream SW 6768
Spa SW 6765
Naval SW 6244
Secure Blue SW 6508
Starboard SW 6755
Anew Gray SW 7030
Indigo SW 6531
Parakeet SW 6711
Extra White SW 7006
Calypso SW 6950
Searching for a quick and inexpensive way
to update your exterior? Try changing the
colors of your door, shutters or trim. Updating accent areas creates tremendous curb appeal on an otherwise weathered and outdated
exterior with little investment. If your home is currently beige, try updating it with Naval
SW 6244 door and shutter color and Extra White SW 7006 trim color. If currently, your home
falls more into a gray color, brighten the exterior with Red Tomato SW 6607 or Quilt Gold
SW 6696 for the door. Interested in making a bold statement? Paint your front door Indigo
SW 6531, Gulfstream SW 6768 or Parakeet SW 6711. Still struggling with the perfect color?
Use one of the Sherwin-Williams color tools found on www.sherwin-williams.com.
W E LC O M I N G E X T E R I O R S
T H E F I F T H WA LL - T H E OV E R LO O K E D C E I LI N G
While most people are accustomed to painting all four walls of a room, the 5th wall or ceiling
is often overlooked. Create visual interest with often little effort by enhancing the look of
the ceiling. Painting a ceiling adds dimension by drawing your eye upward. By changing the
color of your ceiling from standard white to a medium or deep color, you can add warmth
and richness to a room. Consider adding a pattern to your ceiling, with wall covering.
Sherwin-Williams features HGTV Home Wall Paper Collections that coordinate with HGTV
Home Paint Color Collections, making it easy to coordinate pattern and color into any room.
Due to the printing process, colors shown approximate as closely as possible to the actual paint color.
For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.
VOLUME 1 2014