Live Life Juiced

Live Life Juiced
STEPS TO OWNERSHIP
Step 1 - Application
Complete the application and mail or fax it to 949-475-0137
(fax). This is the first step to understand your financial strengths
and goals. This information will be kept confidential and shredded
should you not proceed with the franchise. Once we receive your
application, you will be contacted by a representative to assist you
in any questions you may have.
Step 2 – Initial Meeting
Once your application has been reviewed and pre-approved, the
Franchise Development Team will contact you to set up a meeting
to discuss the possibilities and opportunities with Juice It Up!
Step 3 - FDD Review & Analysis
In your initial meeting with the Franchise Development Team,
you will receive our Franchise Disclosure Document or FDD. The
Federal Trade Commission (FTC) requires any franchisor to present
this document of information to you to review for a minimum of 14
calendar days. The FDD contains Juice It Up!’s history, definitions,
corporate financial statements, all of our various agreements and
detailed information about our company, which will help you
analyze our franchise system and decide if you would like to join
this energetic team!
After careful review of the FDD, you may wish to interview some
of our existing Juice it Up! franchisees to get their input on this
franchise system. You have a minimum of 14 calendar days after
receipt of the FDD before you sign a binding agreement with, or
make a payment to the franchisor. During this time, you should be
reviewing the disclosure & contacting the Franchise Development
Team with any issues you may not understand or which may
concern you.
Step 4 – Franchise Approval
Once you’ve been approved, you will sign the Franchise Agreement
and pay the Franchise Fee of $25,000.
Step 5 - Build-Out & Training
We have an extensive Build Out & Training Program that benefits
you every step of the way. We will provide you with a list of
architects and general contractors that you can utilize, along with
an elaborate timeline and purchase order system with target dates
to meet in order to get your store open in a timely manner. You
will also go through an extensive 3-step training program, which
starts with a 1-day Orientation, then you spend a week at our
corporate office and corporate store in Orange County, California,
for Initial Franchise Training. The last portion of training consists
of extensive On The Job Training at your store during the first week
of opening. Your operational excellence is our GOAL!
Step 6 – Grand Opening
Congratulations, you are now on your way to Living Life Juiced!
This is your day to shine and we’re with you all the way!
“After researching various franchises, I realized how much I did not
know. I chose Juice It Up! for many reasons, first the franchise staff
was very informative and hands on in every step of the way from site
location, to store build out, staff training, and even management,
making me more comfortable in my decisions. They are not only the
franchisor but more like a partner...they believe in your success!!!
VETFRAN
To honor those men and women who have served in the U.S.
military, the Veterans Transition Franchise Initiative, known as
“VetFran,” was developed to help in the transition to civilian life. As
a member of VetFran, we believe in giving back to those who have
made the great sacrifice for our country and provide those service
men and women with an outstanding opportunity to utilize their
leadership skills to run a business. We are looking for veterans with
integrity, passion and character, who utilize a teamwork management
style and have a strong personal commitment to their communities.
VetFran Incentive
$10,000 reduction in the franchise fee.
A Juice It Up! franchise can provide business owners with
the opportunity to become leaders in the communities they
serve, maximize their potential and realize a strong sense of
accomplishment by achieving goals and growing their business.
MAJOR MARKET TERRITORIES READY TO BLEND
With nearly 100 locations across 4 states within the US, there are
still plenty of prime market territories available. We are currently
awarding Area Development opportunities, Single and MultiUnit opportunities, as well as Non-Traditional Units (airports,
universities, gyms and other captive market venues) to passionate,
qualified candidates. To learn more about the available markets,
contact our Business Development Team today!
FINANCIAL ASSISTANCE
We are registered with the SBA Franchise Registry and
provide assistance for franchisees in accessing financing
through our subscription with BoeFly, an online marketplace
connecting
small
business
borrowers
with
lenders.
Visit: http://www.BoeFly.com/juiceitup to learn more.
Franchise candidates of the Juice It Up! system are eligible for
expedited and streamlined SBA loan processing through SBA’s
Franchise Registry Program, www.franchiseregistry.com
If you’re ready to LIVE LIFE JUICED, call us at
888-70-Juice x225 or visit us online at
www.juiceitupfranchise.com
A BRAND LEADER
with a FRUITFUL future
GOOD HEALTH IS GOOD BUSINESS. As
increasing Americans adopt a “better for you”
philosophy towards quick-service concepts,
consumer demand in the functional beverage
market continues to sky-rocket and Juice It
Up! is LEADING the way.
Juice It Up! offers meaningful products for healthy lifestyles
to suit the customers’ taste buds and nutritional needs, and
increased nationwide attention to health and nutrition has
dramatically propelled the Juice It Up! brand forward to
meet the demand from an enthusiastic customer base.
We thrive on the trend towards active healthier lifestyles,
driving our brand and positioning our products on what
customers want, while capturing the hearts and taste buds of all
our loyal and new customers. We offer a true lifestyle business
opportunity. If your passion is health and you have the enthusiasm
and drive to succeed in a growing industry, we welcome you
to take the first step towards a fruitful future with Juice It Up!
As an innovator in the raw juice & smoothie bar industry,
Juice It Up!’s experienced management and support team offers
insight and assistance in every facet of the business from start
up to ongoing support. We offer three options to suit each
franchisee’s needs and tastes:
1) California style raw juice bar
2) Self-Serve Frozen Yogurt Store
3) Combo store that blends both concepts into one
At Juice It Up!, you surround yourself with fresh wholesome,
natural ingredients and products, fresh ideas, and a fresh
emerging category of customers - people passionate about treating
their taste buds and their bodies equally well! It’s our ambition
to infuse a healthy energy into all we do...in life, in community
and in business. As you journey through the information in these
pages, we are confident you’ll get a taste of the upbeat blend of
lifestyle and entrepreneurial opportunities we offer, formulated
into a very attractive investment opportunity.
– Brandon Yip, Juice It Up! Cal State Los Angeles
8
1
ESTIMATED INITIAL INVESTMENT*
THE JUICE IT UP! RAW JUICE BAR
Expense
WHO WE ARE
COMPANY HISTORY
Since our inception in 1995, our company has been a leader to
identify and meet the needs of health-conscious customers like
you. Southern California is the innovation incubator for many
active lifestyle concepts in both the food and clothing arena.
Active lifestyles seek out healthy, fulfilling food and drinks. Our
re-focus toward increased functionality in our drink offerings is
drawn from our roots as a juicing company. With footprints on
college campuses, active school catering programs, sponsorship
of athletic organizations and meaningful health organizations,
WE KNOW WHAT PEOPLE WANT!
MISSION & MANAGEMENT TEAM
At Juice It Up!, our mission is to provide the freshest and most
delicious products available and serve as advocates of healthy
choices and lifestyles. We are dedicated to helping create a
healthier world and will remain a leader in the marketplace by
staying true to our roots and never losing sight of what customers
expect from us. Through healthy choices and healthy living, we
encourage and promote all individuals to LIVE LIFE JUICED!
Balboa Brands, Inc. is the Management Services Team for the
JIU! brand, and provides the services necessary to own and
operate a successful raw juice bar, yogurt shop or combo store.
These activities include:
Evaluation and selection of real estate
Sourcing and purchasing of raw materials
Sourcing store operating equipment
Achievement of standards necessary to meet FDA food
regulations through the design and layout of its stores
* Opening assistance
* Marketing at a local & national level
* Additional support includes labor and cost of goods
consulting as needed to maximize profitability.
*
*
*
*
In short, we’re here to help you achieve success through our
years of experience and expertise.
Juicing is huge right now and people are looking for
healthier options, so our main goal was to be one of
the first to give people what they are asking for.
– Brian Sardarizadeh, Juice It Up! Glendora
2
THE JUICE IT UP! CUSTOMER
What began as a customer profile of young professionals on the
go, has expanded into a wide cross section of customers. Juice
it Up! continues to attract and win over guests of all ages, sizes
and demographic backgrounds. From professionals to mothers
on-the-go, high school and college students, to the health
conscience person, from retirees to baby boomers, to local law
enforcement to surfers and athletes and on and on...
Juice it Up! is turning the masses into juice enthusiasts.
THE JUICE IT UP! RAW JUICE BAR
Live Life Juiced
Juice It Up! specializes in freshly squeezed raw juices,
handcrafted real fruit smoothies, antioxidant-rich açaí bowls
and other healthy snacks and beverages served in a vibrant,
energy-infused environment, replete with the sound of blazing
blenders and the aroma of fresh-squeezed juice. Every Juice It
Up! smoothie contains up to 5 servings of fruit blended with
proprietary fruit juices along with custom yogurts and sherbets
to create smoothies that are consistently voted “BEST TASTING”
amongst the top smoothie and juice bar chains!
ZIIING FROZEN YOGURT
Your Treat. Your Choice.
Ziiing Frozen Yogurt is the brainchild of Juice It Up! whose passion
and love for creating the perfect blended-to-order smoothie
and juice, quickly transformed into the ultimate fro-yo lover’s
paradise. Seeking to create the perfect yogurt experience, Ziiing
offers the purest and creamiest “real” yogurt flavors, featuring
live and active cultures. Low in fat, and high in calcium, Ziiing
Frozen Yogurt makes for both the perfect snack, or a delicious
meal in itself. Ziiing, has a rotating selection of eclectic frozen
yogurt flavors and every topping under the sun. From fresh,
locally grown fruits to classic rainbow sprinkles and hot fudge,
even we can’t decide what to mix up first. But that’s the best
part. We don’t decide, you do!
THE COMBO
Two Great Brands, One Deliciously Healthy Opportunity
Enjoy the best of both worlds – served in a cup or bowl from
your own Juice It Up! and Ziiing Yogurt Combo Store. These two
exciting brands represent a fun, healthy and exciting opportunity
– either separately, or served together, to help you double
your share of the growing healthy treat market. Together this
unbeatable combination is exactly what motivated entrepreneurs
like you have been looking for, giving your customers more
options, and more reasons to come back time and time again.
Low
High
Initial Franchise Fee
Real Estate
Architect & Blueprint Fees
Building Permits
Tenant Improvements
Signs & Menu Boards
POS System & Office Equipment
Furniture, Fixtures & Other Equipment
Utility Deposits & Sales Tax Bonds
Opening Stock (Inventory)
Small Wares
$12,500
$6,000
$6,500
$5,000
$48,825
$3,560
$4,834
$49,700
$1,500
$3,500
$2,600
$25,000
$12,000
$7,500
$8,000
$107,000
$9,620
$7,168
$95,120
$4,000
$8,000
$3,500
Expenses While Training
Grand Opening Event
Additional Funds (Prior to & for 3 months after opening)
$575
$1,500
$20,850
$3,500
$2,000
$33,100
$167,444
$325,508
Total Estimated Start Up Costs
ZIIING YOGURT STORE
Expense
Initial Franchise Fee
Real Estate
Architect & Blueprint Fees
Building Permits
Tenant Improvements
Signs & Menu Boards
POS System & Office Equipment
Furniture, Fixtures & Other Equipment
Utility Deposits & Sales Tax Bonds
Opening Stock (Inventory)
Small Wares
Expenses While Training
Grand Opening Event
Additional Funds (Prior to & for 3 months after opening)
Total Estimated Start Up Costs
Low
High
$12,500
$6,000
$6,500
$5,000
$48,825
$3,560
$4,834
$70,300
$1,500
$5,000
$2,600
$575
$1,500
$20,850
$25,000
$12,000
$7,500
$8,000
$92,000
$9,620
$7,168
$180,122
$4,000
$8,000
$3,500
$3,500
$2,000
$33,100
$189,544
$395,510
THE COMBO
Expense
Initial Franchise Fee
Real Estate Deposit
Architect & Blueprint Fees
Building Permits
Tenant Improvements
Signs & Menu Boards
POS System & Office Equipment
Furniture, Fixtures & Other Equipment
Utility Deposits & Sales Tax Bonds
Opening Stock (Inventory)
Small Wares
Expenses While Training
Grand Opening Event
Additional Funds (Prior to & for 3 months after opening)
Total Estimated Start Up Costs
Low
High
$12,500
$6,000
$6,500
$5,000
$48,825
$3,560
$4,834
$83,500
$1,500
$5,500
$2,820
$575
$1,500
$20,850
$25,000
$12,000
$7,500
$8,000
$107,000
$9,620
$7,168
$126,300
$4,000
$8,000
$4,000
$3,500
$2,000
$33,100
$203,464
$357,188
*All figures are estimates only and will vary based upon leasehold requirements, market conditions, fluctuating equipment costs and other factors.
7
THE OPPORTUNITY
& INVESTMENT
Juice It Up! candidates must meet the following
qualifications to be considered for a franchise
opportunity. The continued growth of Juice It
Up! depends on people like you, who meet same
high standards which we hold for ourselves:
PASSION. ENERGY. COMMITMENT. PERSISTENCE...
“I traveled all over the world in the military and wanted to own a business
someday. When I tasted Juice It Up smoothies, it was the best
smoothie I have ever tasted. When the opportunity came to buy one
I didn’t hesitate.”
– Willie Smith, Juice It Up! Temecula
People who are willing to follow a time-tested system
of business applications which we provide. As partners
in this business we are in it together, we listen,
communicate and work together. Read on to gain a
better understanding of the entire process to determine
if franchising with Juice It Up! is right for you.
“Franchise ownership with Juice It Up! definitely embodies that fun
and active lifestyle. Not only do we have the best-tasting smoothies
on the market, we have the best looking smoothie stores. The color
scheme, look and feel is better than the square barn-looking layout
our competitors use.”
– Terry McCleary, Juice It Up! Santa Clarita
THE IDEAL CANDIDATE
* An enthusiastic and entrepreneurial spirit with the ambition to
develop and grow a successful business
* Willingness to devote full-time efforts to this business
* A minimum net worth (for single-unit operators) of $300K with
at least $75K liquid
* Management experience and/or business ownership history
* Working knowledge of business systems and processes
* Strong leadership, communication, and organizational skills
* Understanding and willingness to adhere to the JIU! franchise
system
FRANCHISE BENEFITS
*
*
*
*
*
*
*
*
Site selection, construction and build-out assistance
Training and ongoing field and management support
Prototype architectural store design and assistance
Proven recipes and high quality, proprietary ingredients
Complete Operations Manuals and franchise support
Buying power and an established distributor network
System-wide Marketing & Brand Management
Communication system to keep you up-to-date with changing
industry needs at the local, state and federal levels, in addition
to providing you with marketing, recipe, operation efficiency
and new ingredient ideas
* An opportunity to become a part of a growth leader in the
juice and smoothie bar industry
6
3
THE ADVANTAGE
UNBEATABLE PRODUCTS & RECIPES
At Juice It Up! you will find a host of proprietary blends found at
no other juice and smoothie chain. We incorporate research and
knowledge into the development of our products, which enhance the
mind, body and spirit of our customers, regardless of age. From our
handcrafted smoothies made with real fruit, to our newly launched
raw juice blends, we aim to please any audience with our refreshing
and delicious flavors, offered at modest pricing. The following is a
sample of the exciting products that put us on the map:
Fresh Squeezed...
In addition to the fresh squeezed juices we’ve always offered,
which includes orange, carrot and apple; we’ve developed a line of
7 functional raw juice blends: Refresher, Energizer, Rejuvenator,
Awakener, Detoxifier, Immunizer and Healthy Heart. These raw juice
blends are made with kale, spinach, celery, cucumber, carrot, lemon,
ginger and other micro nutrient-rich fruits and vegetables that have
become not just drinks, but an impassioned cause among a growing
cadre of health, diet, and nutrition-obsessed consumers. Due to
this, our brand has become THE LARGEST raw juice bar chain
in most markets we serve! Our raw juice bar displays an array of
colorful fruits and vegetables, communicating pure, authentic freshly
made blends to every customer that walks through the door. This
message is conveyed not only through visual contact but also
the aromatic appeal that only the freshest ingredients can offer!
Classic Smoothies
Our most popular products are our Classic Smoothies made from a
healthy blend of real fruit, non-fat yogurt, and with our proprietary
recipes. We are known for our Strawberry Wave which is by far our
most popular smoothie. It is a blend of whole strawberries, strawberry
juice, ice, non-fat yogurt, and banana. Our second most popular is
Mango Mania. This smoothie is a blend of mango juice, non-fat
yogurt, banana, mango, and strawberries. Other favorites include
Pineapple Punch, Sunrise Splash, Lava Flow, Raspberry Craze, and
Melon Madness. We also offer non dairy smoothies, specialty, high
protein and light smoothies called Delightful Blends.
Açaí Smoothies & Bowls – Our Brazilian Blends
As a pioneer in the industry, we are known for our line of açaí (ahsigh-ee) smoothies and bowls. In 2001, Juice It Up! launched its
introduction of the Ultimate Açaí Smoothie and Açaí Bowl, called
Brazilian Blends. Since then, Açaí has exploded in popularity, and
today, customers can now enjoy a full line of açaí smoothies and
bowls.
The Açaí Bowls come in 4 flavors, are made from the frozen pulp of
the açaí berry, and include Guarana (a natural energy plant extract),
blended with various other fruits. The bowl is then topped with
granola, fresh fruits, and a drizzle of honey. It is the perfect meal
that can be enjoyed for breakfast, lunch or anytime for a healthy and
fast meal on the go.
a devoted base of customers that have come to trust us, recognize
our brand and support us. Our marketing efforts include a mix of
traditional and modern, outdoor and instore, large media, social
media, online, targeted market and local store marketing. We’re all
about getting the word out, getting noticed, driving customers to
your store and creating brand loyalty!
STORE DESIGN
The Juice it Up! store is a unique fusion of rich colors and materials
blended together creating an exciting, energetic, colorful and inviting
atmosphere. With a dramatic design, the delightful aroma of fresh
squeezed juices, the sound of blazing blenders against a back drop
of upbeat music and of course our delicious real fruit smoothies, the
Juice it Up! experience creates a banquet for the senses.
COMMUNITY EVENTS & FUND RAISING
At Juice It Up! we care about our community, a philosophy reflected
in our support and commitment to local & national causes, schools,
education programs and participation in events and fund raising
opportunities. From surf events to triathlons; community festivals to
concerts in the park; health fairs to partnering with such organizations
as THE AMERICAN CANCER SOCIETY, PEDIATRIC CANCER
RESEARCH FOUNDATION, THE AMERICAN HEART ASSOCIATION
and SUSAN G. KOMEN, just to name a few...Juice It Up! is there to
give attendees and participants refreshing and energetic smoothies
and juices, and cheer everyone on!
TRAINING & SUPPORT
Our business is you. Juice It Up! offers unparalleled training and
training materials for Franchisees, as well as ongoing training within
the Franchise system. From floors to fixtures and everything in
between, we tap into every facet of store operations. And our 17+
years of experience is available to you when you need it. By the
time you leave your training, you will feel like you have complete
knowledge of operating your business down to the “T”. And of
course you can rely on us throughout our business relationship; we’re
here to support you along the way.
MARKETING & ADVERTISING
If you’re not heard, you’re not remembered. Our aggressive marketing
and advertising programs support you, our franchisee, with a total
package of communication and brand tools. In addition, the Juice
It Up! marketing team believes in a level of urgency in following the
trends, and through creative marketing efforts, we attach ourselves
with a branding of sophistication, wit, knowledge and commitment.
We are constantly evolving to maintain our current customers and
recruit the new potential customer. Everyday, our brand grows vastly
in its numbers with its online and community presence. We have
Delightful Blends
Consumers continue to recognize this alternative line of smoothies
as highly desirable to our traditional smoothies. Our Delightful
Blends have more fiber and less carbs, calories, and sugar without
sacrificing on taste. Using existing popular smoothie recipes, we
reformulated the ingredients and added our own proprietary No
Sugar Added yogurt to come up with the four smoothies in this line;
Strawberry Delight, Mango Delight, Pineapple Delight, and Passion
Delight.
“The reason we wanted to open this store is because I have always wanted to own a juice and smoothie
bar since I was in my early 20s. All of my life I have made different juice blends for family, friends and
myself. I knew with this type of business that I would be able to give customers a healthy alternative and
be able to support local youth groups and school districts. My family’s goal is to give back to our community through fundraising and sponsorships.”
--Joe Thornburg, Juice It Up! Fontana
4
5
THE ADVANTAGE
UNBEATABLE PRODUCTS & RECIPES
At Juice It Up! you will find a host of proprietary blends found at
no other juice and smoothie chain. We incorporate research and
knowledge into the development of our products, which enhance the
mind, body and spirit of our customers, regardless of age. From our
handcrafted smoothies made with real fruit, to our newly launched
raw juice blends, we aim to please any audience with our refreshing
and delicious flavors, offered at modest pricing. The following is a
sample of the exciting products that put us on the map:
Fresh Squeezed...
In addition to the fresh squeezed juices we’ve always offered,
which includes orange, carrot and apple; we’ve developed a line of
7 functional raw juice blends: Refresher, Energizer, Rejuvenator,
Awakener, Detoxifier, Immunizer and Healthy Heart. These raw juice
blends are made with kale, spinach, celery, cucumber, carrot, lemon,
ginger and other micro nutrient-rich fruits and vegetables that have
become not just drinks, but an impassioned cause among a growing
cadre of health, diet, and nutrition-obsessed consumers. Due to
this, our brand has become THE LARGEST raw juice bar chain
in most markets we serve! Our raw juice bar displays an array of
colorful fruits and vegetables, communicating pure, authentic freshly
made blends to every customer that walks through the door. This
message is conveyed not only through visual contact but also
the aromatic appeal that only the freshest ingredients can offer!
Classic Smoothies
Our most popular products are our Classic Smoothies made from a
healthy blend of real fruit, non-fat yogurt, and with our proprietary
recipes. We are known for our Strawberry Wave which is by far our
most popular smoothie. It is a blend of whole strawberries, strawberry
juice, ice, non-fat yogurt, and banana. Our second most popular is
Mango Mania. This smoothie is a blend of mango juice, non-fat
yogurt, banana, mango, and strawberries. Other favorites include
Pineapple Punch, Sunrise Splash, Lava Flow, Raspberry Craze, and
Melon Madness. We also offer non dairy smoothies, specialty, high
protein and light smoothies called Delightful Blends.
Açaí Smoothies & Bowls – Our Brazilian Blends
As a pioneer in the industry, we are known for our line of açaí (ahsigh-ee) smoothies and bowls. In 2001, Juice It Up! launched its
introduction of the Ultimate Açaí Smoothie and Açaí Bowl, called
Brazilian Blends. Since then, Açaí has exploded in popularity, and
today, customers can now enjoy a full line of açaí smoothies and
bowls.
The Açaí Bowls come in 4 flavors, are made from the frozen pulp of
the açaí berry, and include Guarana (a natural energy plant extract),
blended with various other fruits. The bowl is then topped with
granola, fresh fruits, and a drizzle of honey. It is the perfect meal
that can be enjoyed for breakfast, lunch or anytime for a healthy and
fast meal on the go.
a devoted base of customers that have come to trust us, recognize
our brand and support us. Our marketing efforts include a mix of
traditional and modern, outdoor and instore, large media, social
media, online, targeted market and local store marketing. We’re all
about getting the word out, getting noticed, driving customers to
your store and creating brand loyalty!
STORE DESIGN
The Juice it Up! store is a unique fusion of rich colors and materials
blended together creating an exciting, energetic, colorful and inviting
atmosphere. With a dramatic design, the delightful aroma of fresh
squeezed juices, the sound of blazing blenders against a back drop
of upbeat music and of course our delicious real fruit smoothies, the
Juice it Up! experience creates a banquet for the senses.
COMMUNITY EVENTS & FUND RAISING
At Juice It Up! we care about our community, a philosophy reflected
in our support and commitment to local & national causes, schools,
education programs and participation in events and fund raising
opportunities. From surf events to triathlons; community festivals to
concerts in the park; health fairs to partnering with such organizations
as THE AMERICAN CANCER SOCIETY, PEDIATRIC CANCER
RESEARCH FOUNDATION, THE AMERICAN HEART ASSOCIATION
and SUSAN G. KOMEN, just to name a few...Juice It Up! is there to
give attendees and participants refreshing and energetic smoothies
and juices, and cheer everyone on!
TRAINING & SUPPORT
Our business is you. Juice It Up! offers unparalleled training and
training materials for Franchisees, as well as ongoing training within
the Franchise system. From floors to fixtures and everything in
between, we tap into every facet of store operations. And our 17+
years of experience is available to you when you need it. By the
time you leave your training, you will feel like you have complete
knowledge of operating your business down to the “T”. And of
course you can rely on us throughout our business relationship; we’re
here to support you along the way.
MARKETING & ADVERTISING
If you’re not heard, you’re not remembered. Our aggressive marketing
and advertising programs support you, our franchisee, with a total
package of communication and brand tools. In addition, the Juice
It Up! marketing team believes in a level of urgency in following the
trends, and through creative marketing efforts, we attach ourselves
with a branding of sophistication, wit, knowledge and commitment.
We are constantly evolving to maintain our current customers and
recruit the new potential customer. Everyday, our brand grows vastly
in its numbers with its online and community presence. We have
Delightful Blends
Consumers continue to recognize this alternative line of smoothies
as highly desirable to our traditional smoothies. Our Delightful
Blends have more fiber and less carbs, calories, and sugar without
sacrificing on taste. Using existing popular smoothie recipes, we
reformulated the ingredients and added our own proprietary No
Sugar Added yogurt to come up with the four smoothies in this line;
Strawberry Delight, Mango Delight, Pineapple Delight, and Passion
Delight.
“The reason we wanted to open this store is because I have always wanted to own a juice and smoothie
bar since I was in my early 20s. All of my life I have made different juice blends for family, friends and
myself. I knew with this type of business that I would be able to give customers a healthy alternative and
be able to support local youth groups and school districts. My family’s goal is to give back to our community through fundraising and sponsorships.”
--Joe Thornburg, Juice It Up! Fontana
4
5
THE OPPORTUNITY
& INVESTMENT
Juice It Up! candidates must meet the following
qualifications to be considered for a franchise
opportunity. The continued growth of Juice It
Up! depends on people like you, who meet same
high standards which we hold for ourselves:
PASSION. ENERGY. COMMITMENT. PERSISTENCE...
“I traveled all over the world in the military and wanted to own a business
someday. When I tasted Juice It Up smoothies, it was the best
smoothie I have ever tasted. When the opportunity came to buy one
I didn’t hesitate.”
– Willie Smith, Juice It Up! Temecula
People who are willing to follow a time-tested system
of business applications which we provide. As partners
in this business we are in it together, we listen,
communicate and work together. Read on to gain a
better understanding of the entire process to determine
if franchising with Juice It Up! is right for you.
“Franchise ownership with Juice It Up! definitely embodies that fun
and active lifestyle. Not only do we have the best-tasting smoothies
on the market, we have the best looking smoothie stores. The color
scheme, look and feel is better than the square barn-looking layout
our competitors use.”
– Terry McCleary, Juice It Up! Santa Clarita
THE IDEAL CANDIDATE
* An enthusiastic and entrepreneurial spirit with the ambition to
develop and grow a successful business
* Willingness to devote full-time efforts to this business
* A minimum net worth (for single-unit operators) of $300K with
at least $75K liquid
* Management experience and/or business ownership history
* Working knowledge of business systems and processes
* Strong leadership, communication, and organizational skills
* Understanding and willingness to adhere to the JIU! franchise
system
FRANCHISE BENEFITS
*
*
*
*
*
*
*
*
Site selection, construction and build-out assistance
Training and ongoing field and management support
Prototype architectural store design and assistance
Proven recipes and high quality, proprietary ingredients
Complete Operations Manuals and franchise support
Buying power and an established distributor network
System-wide Marketing & Brand Management
Communication system to keep you up-to-date with changing
industry needs at the local, state and federal levels, in addition
to providing you with marketing, recipe, operation efficiency
and new ingredient ideas
* An opportunity to become a part of a growth leader in the
juice and smoothie bar industry
6
3
ESTIMATED INITIAL INVESTMENT*
THE JUICE IT UP! RAW JUICE BAR
Expense
WHO WE ARE
COMPANY HISTORY
Since our inception in 1995, our company has been a leader to
identify and meet the needs of health-conscious customers like
you. Southern California is the innovation incubator for many
active lifestyle concepts in both the food and clothing arena.
Active lifestyles seek out healthy, fulfilling food and drinks. Our
re-focus toward increased functionality in our drink offerings is
drawn from our roots as a juicing company. With footprints on
college campuses, active school catering programs, sponsorship
of athletic organizations and meaningful health organizations,
WE KNOW WHAT PEOPLE WANT!
MISSION & MANAGEMENT TEAM
At Juice It Up!, our mission is to provide the freshest and most
delicious products available and serve as advocates of healthy
choices and lifestyles. We are dedicated to helping create a
healthier world and will remain a leader in the marketplace by
staying true to our roots and never losing sight of what customers
expect from us. Through healthy choices and healthy living, we
encourage and promote all individuals to LIVE LIFE JUICED!
Balboa Brands, Inc. is the Management Services Team for the
JIU! brand, and provides the services necessary to own and
operate a successful raw juice bar, yogurt shop or combo store.
These activities include:
Evaluation and selection of real estate
Sourcing and purchasing of raw materials
Sourcing store operating equipment
Achievement of standards necessary to meet FDA food
regulations through the design and layout of its stores
* Opening assistance
* Marketing at a local & national level
* Additional support includes labor and cost of goods
consulting as needed to maximize profitability.
*
*
*
*
In short, we’re here to help you achieve success through our
years of experience and expertise.
Juicing is huge right now and people are looking for
healthier options, so our main goal was to be one of
the first to give people what they are asking for.
– Brian Sardarizadeh, Juice It Up! Glendora
2
THE JUICE IT UP! CUSTOMER
What began as a customer profile of young professionals on the
go, has expanded into a wide cross section of customers. Juice
it Up! continues to attract and win over guests of all ages, sizes
and demographic backgrounds. From professionals to mothers
on-the-go, high school and college students, to the health
conscience person, from retirees to baby boomers, to local law
enforcement to surfers and athletes and on and on...
Juice it Up! is turning the masses into juice enthusiasts.
THE JUICE IT UP! RAW JUICE BAR
Live Life Juiced
Juice It Up! specializes in freshly squeezed raw juices,
handcrafted real fruit smoothies, antioxidant-rich açaí bowls
and other healthy snacks and beverages served in a vibrant,
energy-infused environment, replete with the sound of blazing
blenders and the aroma of fresh-squeezed juice. Every Juice It
Up! smoothie contains up to 5 servings of fruit blended with
proprietary fruit juices along with custom yogurts and sherbets
to create smoothies that are consistently voted “BEST TASTING”
amongst the top smoothie and juice bar chains!
ZIIING FROZEN YOGURT
Your Treat. Your Choice.
Ziiing Frozen Yogurt is the brainchild of Juice It Up! whose passion
and love for creating the perfect blended-to-order smoothie
and juice, quickly transformed into the ultimate fro-yo lover’s
paradise. Seeking to create the perfect yogurt experience, Ziiing
offers the purest and creamiest “real” yogurt flavors, featuring
live and active cultures. Low in fat, and high in calcium, Ziiing
Frozen Yogurt makes for both the perfect snack, or a delicious
meal in itself. Ziiing, has a rotating selection of eclectic frozen
yogurt flavors and every topping under the sun. From fresh,
locally grown fruits to classic rainbow sprinkles and hot fudge,
even we can’t decide what to mix up first. But that’s the best
part. We don’t decide, you do!
THE COMBO
Two Great Brands, One Deliciously Healthy Opportunity
Enjoy the best of both worlds – served in a cup or bowl from
your own Juice It Up! and Ziiing Yogurt Combo Store. These two
exciting brands represent a fun, healthy and exciting opportunity
– either separately, or served together, to help you double
your share of the growing healthy treat market. Together this
unbeatable combination is exactly what motivated entrepreneurs
like you have been looking for, giving your customers more
options, and more reasons to come back time and time again.
Low
High
Initial Franchise Fee
Real Estate
Architect & Blueprint Fees
Building Permits
Tenant Improvements
Signs & Menu Boards
POS System & Office Equipment
Furniture, Fixtures & Other Equipment
Utility Deposits & Sales Tax Bonds
Opening Stock (Inventory)
Small Wares
$12,500
$6,000
$6,500
$5,000
$48,825
$3,560
$4,834
$49,700
$1,500
$3,500
$2,600
$25,000
$12,000
$7,500
$8,000
$107,000
$9,620
$7,168
$95,120
$4,000
$8,000
$3,500
Expenses While Training
Grand Opening Event
Additional Funds (Prior to & for 3 months after opening)
$575
$1,500
$20,850
$3,500
$2,000
$33,100
$167,444
$325,508
Total Estimated Start Up Costs
ZIIING YOGURT STORE
Expense
Initial Franchise Fee
Real Estate
Architect & Blueprint Fees
Building Permits
Tenant Improvements
Signs & Menu Boards
POS System & Office Equipment
Furniture, Fixtures & Other Equipment
Utility Deposits & Sales Tax Bonds
Opening Stock (Inventory)
Small Wares
Expenses While Training
Grand Opening Event
Additional Funds (Prior to & for 3 months after opening)
Total Estimated Start Up Costs
Low
High
$12,500
$6,000
$6,500
$5,000
$48,825
$3,560
$4,834
$70,300
$1,500
$5,000
$2,600
$575
$1,500
$20,850
$25,000
$12,000
$7,500
$8,000
$92,000
$9,620
$7,168
$180,122
$4,000
$8,000
$3,500
$3,500
$2,000
$33,100
$189,544
$395,510
THE COMBO
Expense
Initial Franchise Fee
Real Estate Deposit
Architect & Blueprint Fees
Building Permits
Tenant Improvements
Signs & Menu Boards
POS System & Office Equipment
Furniture, Fixtures & Other Equipment
Utility Deposits & Sales Tax Bonds
Opening Stock (Inventory)
Small Wares
Expenses While Training
Grand Opening Event
Additional Funds (Prior to & for 3 months after opening)
Total Estimated Start Up Costs
Low
High
$12,500
$6,000
$6,500
$5,000
$48,825
$3,560
$4,834
$83,500
$1,500
$5,500
$2,820
$575
$1,500
$20,850
$25,000
$12,000
$7,500
$8,000
$107,000
$9,620
$7,168
$126,300
$4,000
$8,000
$4,000
$3,500
$2,000
$33,100
$203,464
$357,188
*All figures are estimates only and will vary based upon leasehold requirements, market conditions, fluctuating equipment costs and other factors.
7
STEPS TO OWNERSHIP
Step 1 - Application
Complete the application and mail or fax it to 949-475-0137
(fax). This is the first step to understand your financial strengths
and goals. This information will be kept confidential and shredded
should you not proceed with the franchise. Once we receive your
application, you will be contacted by a representative to assist you
in any questions you may have.
Step 2 – Initial Meeting
Once your application has been reviewed and pre-approved, the
Franchise Development Team will contact you to set up a meeting
to discuss the possibilities and opportunities with Juice It Up!
Step 3 - FDD Review & Analysis
In your initial meeting with the Franchise Development Team,
you will receive our Franchise Disclosure Document or FDD. The
Federal Trade Commission (FTC) requires any franchisor to present
this document of information to you to review for a minimum of 14
calendar days. The FDD contains Juice It Up!’s history, definitions,
corporate financial statements, all of our various agreements and
detailed information about our company, which will help you
analyze our franchise system and decide if you would like to join
this energetic team!
After careful review of the FDD, you may wish to interview some
of our existing Juice it Up! franchisees to get their input on this
franchise system. You have a minimum of 14 calendar days after
receipt of the FDD before you sign a binding agreement with, or
make a payment to the franchisor. During this time, you should be
reviewing the disclosure & contacting the Franchise Development
Team with any issues you may not understand or which may
concern you.
Step 4 – Franchise Approval
Once you’ve been approved, you will sign the Franchise Agreement
and pay the Franchise Fee of $25,000.
Step 5 - Build-Out & Training
We have an extensive Build Out & Training Program that benefits
you every step of the way. We will provide you with a list of
architects and general contractors that you can utilize, along with
an elaborate timeline and purchase order system with target dates
to meet in order to get your store open in a timely manner. You
will also go through an extensive 3-step training program, which
starts with a 1-day Orientation, then you spend a week at our
corporate office and corporate store in Orange County, California,
for Initial Franchise Training. The last portion of training consists
of extensive On The Job Training at your store during the first week
of opening. Your operational excellence is our GOAL!
Step 6 – Grand Opening
Congratulations, you are now on your way to Living Life Juiced!
This is your day to shine and we’re with you all the way!
“After researching various franchises, I realized how much I did not
know. I chose Juice It Up! for many reasons, first the franchise staff
was very informative and hands on in every step of the way from site
location, to store build out, staff training, and even management,
making me more comfortable in my decisions. They are not only the
franchisor but more like a partner...they believe in your success!!!
VETFRAN
To honor those men and women who have served in the U.S.
military, the Veterans Transition Franchise Initiative, known as
“VetFran,” was developed to help in the transition to civilian life. As
a member of VetFran, we believe in giving back to those who have
made the great sacrifice for our country and provide those service
men and women with an outstanding opportunity to utilize their
leadership skills to run a business. We are looking for veterans with
integrity, passion and character, who utilize a teamwork management
style and have a strong personal commitment to their communities.
VetFran Incentive
$10,000 reduction in the franchise fee.
A Juice It Up! franchise can provide business owners with
the opportunity to become leaders in the communities they
serve, maximize their potential and realize a strong sense of
accomplishment by achieving goals and growing their business.
MAJOR MARKET TERRITORIES READY TO BLEND
With nearly 100 locations across 4 states within the US, there are
still plenty of prime market territories available. We are currently
awarding Area Development opportunities, Single and MultiUnit opportunities, as well as Non-Traditional Units (airports,
universities, gyms and other captive market venues) to passionate,
qualified candidates. To learn more about the available markets,
contact our Business Development Team today!
FINANCIAL ASSISTANCE
We are registered with the SBA Franchise Registry and
provide assistance for franchisees in accessing financing
through our subscription with BoeFly, an online marketplace
connecting
small
business
borrowers
with
lenders.
Visit: http://www.BoeFly.com/juiceitup to learn more.
Franchise candidates of the Juice It Up! system are eligible for
expedited and streamlined SBA loan processing through SBA’s
Franchise Registry Program, www.franchiseregistry.com
If you’re ready to LIVE LIFE JUICED, call us at
888-70-Juice x225 or visit us online at
www.juiceitupfranchise.com
A BRAND LEADER
with a FRUITFUL future
GOOD HEALTH IS GOOD BUSINESS. As
increasing Americans adopt a “better for you”
philosophy towards quick-service concepts,
consumer demand in the functional beverage
market continues to sky-rocket and Juice It
Up! is LEADING the way.
Juice It Up! offers meaningful products for healthy lifestyles
to suit the customers’ taste buds and nutritional needs, and
increased nationwide attention to health and nutrition has
dramatically propelled the Juice It Up! brand forward to
meet the demand from an enthusiastic customer base.
We thrive on the trend towards active healthier lifestyles,
driving our brand and positioning our products on what
customers want, while capturing the hearts and taste buds of all
our loyal and new customers. We offer a true lifestyle business
opportunity. If your passion is health and you have the enthusiasm
and drive to succeed in a growing industry, we welcome you
to take the first step towards a fruitful future with Juice It Up!
As an innovator in the raw juice & smoothie bar industry,
Juice It Up!’s experienced management and support team offers
insight and assistance in every facet of the business from start
up to ongoing support. We offer three options to suit each
franchisee’s needs and tastes:
1) California style raw juice bar
2) Self-Serve Frozen Yogurt Store
3) Combo store that blends both concepts into one
At Juice It Up!, you surround yourself with fresh wholesome,
natural ingredients and products, fresh ideas, and a fresh
emerging category of customers - people passionate about treating
their taste buds and their bodies equally well! It’s our ambition
to infuse a healthy energy into all we do...in life, in community
and in business. As you journey through the information in these
pages, we are confident you’ll get a taste of the upbeat blend of
lifestyle and entrepreneurial opportunities we offer, formulated
into a very attractive investment opportunity.
– Brandon Yip, Juice It Up! Cal State Los Angeles
8
1
JUICE IT UP! FRANCHISE APPLICATION
Please complete the following application in full and mail or fax to:
LLJ Franchise, LLC
17915 Sky Park Circle, Suite J, Irvine, CA 92614
Attn: FRANCHISE MANAGER
Phone 949.475.0146 / Fax 949.475.0137
Today’s Date:
This application does not constitute an agreement by either Juice it Up! or the prospective franchisee. All information supplied in this
application is strictly confidential. Please attach an additional copy of this application, as well as a resume, for any partner or spouse who
will be involved with ownership or operation of the franchise. Please do not hesitate to call us about any questions that you may have.
PERSONAL INFORMATION
First Name:
Last Name:
Address:
State:
City:
Zip:
Email Address:
Day Phone:
Evening Phone:
Social Security Number:
Date of Birth:
Are you a U.S. Citizen?
Education Level (highest completed year):
Place of Birth:
How Long:
Current Business or Employer:
May we contact your Employer?
Supervisor:
Phone:
Title:
Responsibilities:
Food Service or Related Business Experience:
Retail or Multi-Unit Experience:
FRANCHISE – INVESTMENT – RETAIL QUESTIONS
How much cash do you have for opening a Juice it Up! Franchise?
Borrowed or personal cash?
Available When?
Do you give Balboa Brands Inc. permission to obtain a credit report?
Do you have financing available to you?
Amount available when?
Do you have partners/investors?
Will they be active or passive?
Partner/Investor Name(s):
Please complete a separate application for any partner, investor or spouse involved with ownership of the franchise.
Why are you interested in a Juice it Up! Franchise?
Have you ever been granted a franchise before?
Which franchise?
What Geographic Region are you interested in placing a Juice it Up! Franchise?
List 3 locations/cities/areas of interest: 1)
2)
3)
Are you interested in an Area Development Agreement?
How many units?
Will this business be your sole source of income?
Annual income desired:
What is your minimum income needed for your current living expenses?
Do you have any friends or relatives who work with or provide goods or services to Juice it Up?
If yes, who?
What is their relationship to you?
How did you hear about Juice it Up?
Franchise Application (04/10) LLJ Franchise, LLC- page 1
PERSONAL FINANCIAL STATEMENT
Assets
Cash in Bank
Balance/Amount
Liabilities
Balance/Amount
Notes Payable to Banks
$
$
Stocks/Bonds
Notes Payable to others
Other Securities
Credit Card Debit
Real Estate
Real Estate Loan Balance
Notes Payable to you
Unpaid Taxes
Automobiles
Automobile Loans
Other Assets (Business/Personal)
Other Liabilities
Total Assets
$
Net Worth (Total Assets – Liabilities)
$
Income Sources (Annual)
Salary
Total Liabilities
Balance/Amount
$
Contingent Liabilities
Personnel Guarantees
$
Balance/Amount
$
Bonus
Leases
Dividends/Interest
Liens
Real Estate Income
Legal Judgments
Business
Taxes - State/Federal
Alimony/Child Support
Alimony/Child Support Payments
Other Income
Other Debts/Liabilities
Total Annual Income
Total Contingent Liabilities
$
$
Have you or any of your partners filed for any form of bankruptcy?
Have you ever been convicted of a felony?
Have you ever been or are you currently named in any lawsuits/judgments, other than litigation involving domestic relations or physical
injuries?
ACCEPTANCE
I certify that all of the information given by myself and others who might participate is both trustful and correct.
I hereby give permission to release all information deemed important and necessary by LLJ Franchise, LLC to certify and verify all of the
information supplied in this application and/or attached items. I understand by submitting this application I will not be obligated to
purchase a Juice it Up! Franchise. I also understand that when I submit this application Juice it Up! is not obligated to grant me a Juice it
Up! Franchise. I agree that if LLJ Franchise, LLC decides to go forward with my application, at or before any face-to-face meeting with a
company representative, I will be given a Franchise Disclosure Document that tells me about Juice it Up! and Juice it Up!’s operation. I
promise to read this document carefully and to consult a business advisor, such as an attorney or accountant, about anything I do not
understand or which concerns me.
Signature:
Spouse/Partner Signature:
Printed Name:
Printed Name:
Date:
Date:
Franchise Application (04/10) LLJ Franchise, LLC- page 2