kendal group 2016 - Newsquest North West

KENDAL GROUP 2016
ULVERSTON & SOUTH LAKES
The No.1 print
and online
marketing
solution
for Cumbria
and beyond
KENDAL GROUP
The Westmorland Gazette
The Citizen Ulverston &
South Lakes
Complimentary copies
available on the
Bowness/Ambleside/
Newby Bridge Piers and
via selective hotels.
thewestmorlandgazette.co.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
more than 150 local media brands publishing online,
on mobile and in print
•
a weekly print readership of more than 6.5 million*
•
our newpaper website brands attract over 21million+*
unique browsers monthly.
•
approximately 4,000 employees
•
five newspaper printing sites
•
direct marketing and door-to-door delivery
Our vision
•
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Founded in 1818, Newsquest
Kendal has grown into a
dynamic media business
publishing several titles
including a weekly paid for
newspaper, The Westmorland
Gazette and a re-branded
weekly free newspaper,
The Citizen Ulverston & South
Lakes.
To complement print,
thewestmorlandgazette.co.uk
has its own dedicated
website. In addition to this Newsquest
Kendal publishes ‘Limited
Edition’, a quarterly niche
magazine and several other
niche magazines.
Newsquest Kendal aims to
offer readers and advertisers
alike an unrivalled service
throughout Cumbria.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: PUBLISHER’S STATEMENT 2015, *ABC JAN-JUNE 2015
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Location
Cumbria & South Lakes
WELCOME to South
Lakeland, Eden, North
Lancashire and North
Yorkshire.
With its compelling mix of market towns, picturesque
villages and stunning scenery, this is arguably one of the
best places in the country to live, work and visit.
Steeped in history and with strong cultural connections,
this is also a modern, go-ahead area which looks to the
future while keeping a respectful eye on the past.
Farming remains incredibly important for the both the
local economy and the well-being of the landscape,
although the major industry is tourism, with millions
of visitors every year flocking to the Lake District and
surrounding area to experience all that it has to offer. Fellwalking, climbing, sailing, mountain biking and caving
are just some of the activities on offer in the Lake District,
which is promoting itself as the Adventure Capital of
Britain.
There are high-tech industries clustered around Furness; a
strong nuclear presence at Sellafield and Heysham; and
long-established paper making and engineering firms
with world-class reputations.
As a cultural centre, the Lakes can boast literary legends
like William Wordsworth, Beatrix Potter and Arthur
Ransome. It is home to numerous first-class museums
and art galleries, including John Ruskin’s former home
at Brantwood, Abbot Hall at Kendal and Blackwell near
Bowness. Major public arts events such as Mintfest attract
thousands of visitors to the area, while agricultural shows,
Lakeland sports and festivals remain an intrinsic part of
local life.
This large geographical area is served by a host of parish,
district and county councils, along with two national park
authorities and MPs from across the political spectrum.
We may not have any ‘big name’ sporting teams
– but grassroots sports is thriving, from football, rugby
and cricket to judo, orienteering, fishing, bowls and
Cumberland and Westmorland wrestling!
At the heart of this lovely region are the people – hardworking, ‘can-do’ folk who meet challenges head on and
show a remarkable sense of community spirit. They are
proud of their area – and rightly so.
Transport links are fantastic, with the M6 motorway and
the West Coast Main Line railway running through the
region, giving easy access to towns and cities such as
Lancaster, Preston, Manchester, Carlisle and Glasgow.
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 100,669* EVERY WEEK
IN PRINT AND ONLINE
Est. 1818 - Voice of Cumbria and the South Lakes,
celebrating 198 years in 2016!
KEY FACTS
Circulation Readership Readers per copy Paid for weekly
Website Unique Browsers Page Impressions 21,093*
58,125*
2.8*
Thursday
thewestmorlandgazette.co.uk
153,774* (Weekly: 42,544*)
905,392*
Additional complimentary copies
of The Westmorland Gazette
now available in selective hotels
PRINT & ONLINE READER DEMOGRAPHICS*
PRINT
ONLINE
Male Female 48% 52%
46%
54%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 9%
10% 13% 20% 18% 30% 8%
12%
16%
24%
21%
19%
ABC1 C2DE 54% 46% 61%
39%
We also
have an
additional
15,323
followers
/likes on
Facebook
and Twitter.
SOURCE: *CIRCULATION ABC JAN-DEC 2014 21,093
(100.00% PAID). PRINT READERSHIP (WEEKLY) &
DEMOGRAPHICS - JICREG DATA AS AT NOV 2015,
ONLINE BASED ON OMNITURE JAN-DEC 2015
(WEEKLY) UNIQUE BROWSERS. SOCIAL MEDIA NOV 2015
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Readership
Leading print and online brands in the local marketplace
ULVERSTON & SOUTH LAKES
READ BY 51,986* EVERY WEEK
IN PRINT AND ONLINE
KEY FACTS
Circulation Readership Readers per copy Free weekly
Website Unique Browsers Page Impressions 9,609 Total
7,109* Letterbox / 2,500* free pick-up
13,092*
1.49* Letterbox /1* free pick-up
Wednesday
content uploaded to
thewestmorlandgazette.co.uk
153,774** (Weekly: 42,544**)
905,392**
PRINT & ONLINE READER DEMOGRAPHICS*
PRINT
ONLINE
Male Female 47% 53%
46%
54%
15-24 years 9% 25-34 years 12% 35-44 years 15% 45-54 years 18% 55-64 years 17% 65+ years 29% 9%
13%
16%
24%
20%
18%
ABC1 C2DE 60%
40%
49% 51% We also
have an
additional
15,323
followers
/likes on
Facebook
and Twitter.
SOURCE: *PRINT READERSHIP - PUBLISHER’S STATEMENT, BASED ON JICREG AVERAGE RPC RATES
APRIL 2015 , **OMNITURE JAN-JUNE 2015 (WEEKLY/ MONTHLY AVERAGE), SOCIAL MEDIA NOV 2015.
The total marketing solution for South Lakeland
The Citizen, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Media
Location
Coverage
The
Cumbria
Westmorland
& SouthGazette
Lakes
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Westmorland Gazette offers advertisers a perfect blend in terms of it’s reader
and socio demographics.
LA1 1
LA1 2
LA1 3 LA1 4
LA1 5 LA2 0 LA2 6
LA2 7
LA2 8 LA2 9
LA3 1
LA3 2
LA4 4
LA4 5 LA4 6
St George’s Key, Lancaster
Skerton, Lancaster
Lancaster (Inc. Daisy Bank, Ridge)
Lancaster (Inc. Scotforth, Bailrigg, Ellel
Lancaster (Inc. Aldcliffe)
Galgate, Cockerham,
Glasson Dock
Halton, Hest Bank, Slyne
Bentham, Lower Bentham
Austwick, Hornby, Clapham
Caton, Brookhouse, Dolphinholme
Heysham
Heysham
West End, Morecambe
Euston Rd, Morecambe
Torrisholme, Morecambe
LA5 0
LA5 8
LA5 9
LA6 1
LA6 2
LA6 3
LA7 7
LA8 0
LA8 8
LA8 9
LA9 4
LA9 5
LA9 6
LA9 7
LA10 5
LA11 6 Arnside, Silverdale
Bolton-le-Sands
Carnforth (Incl Warton, Yealand Redmayne)
Holme, Burton-in-Kendal, Over Kellet
Kirkby Lonsdale
Ingleton, Burton in Lonsdale
Milnthorpe (Inc Storth, Heversham)
Endmoor, Sedgewick, Old Hutton
Levens, Crosthwaite, Underbarrow
Staveley, Burneside, Selside
Highgate, Kendal
Kendal (Incl Helsington, Burneside)
Kendal (Incl Burneside, Skelmsmergh)
Kendal (Incl Oxenholme, Natland)
Sedbergh (Incl Dent, Garsdale)
Grange-over-Sands (Incl Lindale)
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Media
Location
Coverage
The
Cumbria
Westmorland
& SouthGazette
Lakes
Recruiting? Then leave the job in our capable hands
Postal Sector Breakdown
Continued
LA11 7 Grange-over-Sands (Incl Flookborough, Allithwaite)
LA12 7 Ulverston (Incl Penny Bridge)
LA12 8 Backbarrow, Newby Bridge
LA12 9 Ulverston (Incl Bardsea, Baycliff, Canal foot)
LA13 0 Barrow-in-Furness
LA13 9 Newbarns, Barrow-in-Furness
LA14 1 Hindpool, Barrow-in-Furness
LA14 2 Barrow Island, Barrow-in-Furness
LA14 3 Walney
LA14 4 Barrow-in-Furness
LA14 5 Ainslie Street, Barrow-in-Furness
LA15 8 Market Street, Dalton-in-Furness
LA16 7 Ireleth, Askam-In-Furness
LA17 7 Kirkby-in-Furness (Incl Grizebeck,
Soutergate, Beckside)
LA18 4 Millom (Incl Haverigg, Silecroft, Kirksanton)
LA18 5 Millom (Incl The Green, The Hill)
LA19 5 Bootle, Bootle Station
LA20 6 Broughton-in-Furness
(Incl Ulpha, Foxfield, Woodland)
LA21 8 Coniston (Incl Torver, Haws Bank, Bowmanstead)
LA22 0 Ambleside (Incl Hawkshead)
LA22 9 Ambleside (Incl Grasmere)
LA23 1 Windermere (Incl Troutbeck Bridge, Troutbeck)
LA23 2 Windermere (Incl Droomer)
LA23 3 Bowness-on-Windermere
CA1 1 Warwick Road, Carlisle
CA1 2 Botcherby, Carlisle
CA1 3 Carlisle (Incl Carleton)
CA2 4 Carlisle (Incl Blackwell, Durdar, Brisco)
CA2 5 Carlisle (Incl Caldewgate, Willowholme)
CA2 6 Carlisle (Incl Cummersdale, Newby West)
CA3 0 Carlisle (Incl Houghton, Kingstown)
CA3 8 Scotch Street, Carlisle
CA3 9 Carlisle (Incl Stanwix, Rickerby, Etterby)
CA4 8 Scotby, Wetheral, Corby Hill
CA4 9 Armathwaite, Ainstable
CA5 7 Dalston, Welton
CA6 5 Longtown, Penton
CA7 3 Aspatria, Blennerhasset
CA7 4 Silloth, Abbey Town
CA7 8 Caldbeck, Hesket Newmarket
CA7 9 Highmoor Wigton
CA8 1 Brampton (Incl Talkin, Milton, Farlam)
CA10 1 Lazonby, Kirkby Thore, Langwathby
CA10 2 Clifton, Eamont Bridge, Askham
CA10 3 Shap, Tebay, Orton, Morland
CA11 0 Stainton, Greystoke, Glenridding
CA11 7 Wordsworth Street, Penrith
CA11 8 Penrith (Incl Edenhall, Bowscar)
CA11 9 Penrith (Incl Calthwaite, Skelton)
CA12 4 Keswick (Incl Threlkeld)
CA12 5 Keswick (Incl Braithwaite)
CA13 9 Cockerham (Inc. Embleton)
CA14 1 Seaton, Great Clifton, Northside
CA14 2 Workington (Inc. Clay Flatts)
CA15 7 Maryport (Inc. Dearham, Broughton Moor)
CA16 6 Appleby-in-Westmorland
CA17 4 Kirkby Stephen (Incl Brough)
CA19 1 Drigg, Eskdale, Irton, Boot
CA20 1 Seascale (Incl Gosforth, Calderbridge)
CA22 2 Egremont (Incl Thornhill, Bigrigg)
CA25 5 Cleator Moor (Inc. Padstow, Whinney Hill)
CA26 3 Frizington (Incl Arlecdon, Rowrah, Kirkland)
CA27 0 Main Street, St Bees
CA28 7 Duke Street, Whitehaven
DL8 3 Hawes (Incl Askrigg, Bainbridge)
BD24 9 Settle (Incl Langcliffe, Stainforth)
PR3 1 Garstang, Cabus, Catterall, Scorton
Copies of The Westmorland Gazette are
also sold within postal sectors in the following
out of area postal areas:
BB/BL/DG/DH/DL/FY/L/M/NE/OL/PR/SR/SK/TS/WA/WN/YO
Every week copies also available via:
Bowness Pier, The Promenade 500 copies
Waterhead Pier, Ambelside 250 copies
Lakeside Pier, Newby Bridge 250 copies
Source: Based on submission of copies sold by sector
Publishers Statement Nov 2015
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Media
Location
Coverage
The
Cumbria
Westmorland
& SouthGazette
Lakes
Recruiting? Then leave the job in our capable hands
Additional complimentary copies of The Westmorland Gazette
now available in selective hotels...
Pick up points
Burnside Hotel
Woodlands
New Road
Bowness
LA23 2EE
Borrans Road,
Waterhead, Ambleside
LA22 0JH
Lindeth Howe
Lakes Lovers
Cragwood Hotel
Marina Village
Hillthwaite House Hotel
Glenthorne Hotel
Cedar Manor Hotel
Brathay Lodge
Stone Cross Manor Hotel
Kendal Rd
Bowness
LA23 3EW
Lindeth Drive
Longtail Hill
LA23 3JF
Ferry Nab
Bowness
LA23 3JQ
Ambleside Road
Windermere
LA23 1AX
Victoria Street
Windermere
LA23 1AB
Thornbarrow Road
Windermere
LA23 2DF
Rothay Road
Ambleside
LA22 0EE
Quayside
Ecclerigg
Windermere
LA23 1LQ
Easedale Road
Grassmere
LA22 9QH
Milthorpe Road
Kendal
LA9 5HP
Source: Publisher’s Statement 2015
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Media
Location
Coverage
The
Cumbria
Citizen&- Ulverston
South Lakes
& South Lakes Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Citizen offers advertisers a perfect blend in terms of it’s reader and social
demographics.
Postal Sector Coverage (Letterbox)
Copies
LA12 0 Ulverston (Incl Swarthmoor, Lindal)
2075
LA12 7 Ulverston (Incl Penny Bridge)
2086
LA12 9 Ulverston (Incl Bardsea, Baycliff, Canal Foot)
2948
Distributing more
copies In the

of
Ulverston
than any local
media provider
SOURCE: PUBLISHER’S STATEMENT 2015
The total marketing solution for South Lakeland
South Lakes & North Lancs Citizen, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Media
Location
Coverage
The
Cumbria
Citizen&- Ulverston
South Lakes
Recruiting? Then leave the job in our capable hands
We have increased supermarket pick-ups in stores with a high weekly footfall to
increase visibility of our publication giving access to an even wider and more
diverse audience than ever before.
Asda
WM Morrisons
Tesco
Burton Road
The Old Showground
Lodge Quarry
Kendal
Queen Katherines Avenue
Carnforth
LA9 7JA
Kendal, LA9 6DU
LA5 9LD
700
900
900
TOTAL NO. OF COPIES 2,500
SOURCE: PUBLISHERS STATEMENT 2015
The total marketing solution for South Lakeland
The Citizen, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
In-Paper Key platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
COMMUNITY NEWS
DIGEST
We have scores of community
correspondents based in towns
and villages across the area and
every week their submit news from
their local communities. There are
three-four pages of community
news each week where you
can find out what is happening
everywhere from Ambleside
and Arnside to Underbarrow and
Witherslack.
Our weekly Digest page is full of
fascinating and quirkl snippets –
there’s always something in there to
make a reader think: ‘I never knew
that!’. Regular items include Where
is it?, a brief diary of forthcoming
events, recommendations of
places to go and where to eat,
information about local road works,
‘best buy’ tips, a Suduko puzzle and
a list of birthdays of celebrities and
well-known local people.
FARM & COUNTRY
Farming is one of the most
important industries in the Lake
District and the surrounding area.
Every week there are three pages
focusing on farm and countryside
news and photographs , including
comprehensive farm auction
prices, auction reports and a range
of local farming and countryside
columnists.
NOSTALGIA
Our weekly Nostalgia page puts
the focus firmly on the past. It
features fascinating articles which
reveal the history and heritage of
this lovely area. Features includes
Within Living Memory, compiled
by Kendal Civic Society; childhood
memories from residents who
grew up in the area; summaries
of articles from The Westmorland
Gazettesfrom 25, 50 and 100 years
ago and fascinating Did You
Know? historical snippets.
AUCTIONS
Our occasional Under the Hammer
feature takes a look at unusual and
interesting antique items which
come up for sale at local auction
rooms.
EDUCATION
South Lakeland and Furness
have some top-class schools and
colleges and the weekly Education
page reflects the successes of local
pupils and students. It also focuses
on all the latest issues and news
affecting the world of education
– from nurseries to primary and
secondary schools, further, higher
and adult education.
BUSINESS
The area has a wide range of
companies, including world class
firms operating in the high-tech,
papermaking, engineering and
tourism sector. The entrepreneurial
and innovative spirit of Lake District
folk means there is also a host of
small firms doing business here. Our
weekly Business page highlights
news and issues affecting the local
world of industry and commerce. It
includes Exec File, which puts the
spotlight on a local business leader,
and Share Watch, which gives the
latest share prices for important
local firms.
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
In-Paper Key platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
PROPERTY
JOBS
Our indispensable weekly guide
to local homes currently on the
market, including properties for
sale through auction. There are
also ‘property to let’ and ‘property
wanted’ sections. The Property
news column includes a property
of the week as well as local and
national stories affecting the
housing to buy and rent market.
Are you looking for a new job or a
change of direction? Our weekly
Jobs section is packed full of all
the latest vacancies from local
employers, helping the North West
back to work.
MOTORS
Looking to buy a new car? Our
extensive weekly motors section
features hundreds of cars on offer
from dealers across the area, plus
vehicles which are for sale privately.
Our motors news column features
details of new models on the
market, along with motoring trends
and news from local dealerships.
WEEKEND
Our weekly Leisure section is all you
need to plan your weekend and
week ahead. There are news stories
and features which focus on the
local arts scene – everything that’s
happening at local theatres, art
galleries and museums. The Music
page highlights local bands and
the gig guide tells you where to
go and see them play live. Leisure
Week includes extensive cinema
listings and features about all the
latest blockbusters. Food and
Drink features columns written by
a range of local experts, offering
culinary hints and guidance, and
there’s a weekly review of a local
restaurant. Feeling energetic? Why
not follow one of our weekly walks
around this beautiful part of the
world? A full page of listings tells
you everything you need to know
about what’s on in the area. Plus
there are weekly columns on topics
including gardening, astronomy
and the great outdoors.
OPINION
The weekly Opinion section includes
an editorial comment; Christian
Viewpoint, Podium, in which a
prominent local person writes a
personal column about a topic likely
to stimulate public debate; and staff
writer Allan Tunningley’s wry and
amusing personal column.
YOUR LETTERS
The Letters pages are one of the
great strengths of The Westmorland
Gazette. Each week there are two
lively pages packed full of views
about local issues from readers
– covering everything from the state
of local roads, the cost of parking
and the performance of our local
councils. If you want to keep your
finger on the pulse of local opinion,
this is the place to look.
SPORTS
Keep up to date with all the local
news with our six packed pages
of sport every week. You can read
match reports and about all the
latest goings-on at all our major clubs
– Kendal Town, Kendal Rugby Union
Club and cricket clubs Netherfield
and Kendal. As well as the major
sports, a host of other activities is
covered – everything from swimming,
badminton and yachting to bowls,
fell running and Cumberland
and Westmorland wrestling! Lively
columnists and fans’ viewpoints
mean there is always something to
debate, while a page of fixtures and
results keep readers up to date with
all the local sporting action.
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Promotions
Location - Competitions
The
Cumbria
Westmorland
& SouthGazette
Lakes
Recruiting? Then leave the job in our capable hands
From Us To You......
Fantastic competitions, money off
vouchers and free giveaways.
• Thousands of our readers entered competitions in the Westmorland Gazette this year with prizes ranging from Lakeland vouchers for Mothers Day, tickets to see Ed Byrne at the Sands Centre in Carlisle, weekends away in superb hotels and goodie boxes to be won - there really is something for everyone.
• Our competitions span all age groups male and female and include a range of national brands and locally recognised readers offers such as: Lakeland, Frankie & Benny’s, Cosmopolitan magazine reader offers and Aquafresh just to name a few..
Reader Holidays
• We have a vast range of reader holidays to take you all over the world.
• Thousands of our readers travel on our specially selected holidays to all destinations - concerts and theatre trips to Manchester and London, popular Blackpool breaks, Austrian mountains, visit the USA, China, Italy or Spain plus many, many more.
• We also take our readers away on our very popular day / weekend trips to Haworth, Liverpool One, Chatsworth House, The Jeremy Kyle Show, Rock and Pop concerts and spectacular London shows just to name but a few.
• We also have a wide range of reader offers in print and online to save our readers £s.
• Our ‘Reader Offers’ platform presents reader value every week of the year.
• You will also find competitions on line at thewestmorlandgazette.co.uk/competitions.
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Online Opportunities
thewestmorlandgazette.co.uk
Online Opportunities
•
Reach more than 153,700*
online unique browsers
a month with more than
905,300* page impressions.
•
20%** are aged 15-34 years
•
40%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 21% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Unique content to Cumbria
is also published to the site
including events, business
listings etc; which means the
sites are an excellent source for all things local.
62% of our browsers live
within The Westmorland Gazette footprint area, which
means they have a deeper
interest in the local news and
events that are featured on
the site.
Offers interactivity for
our readers with news,
forums, e-letters and “add
a comment” facilities now
offering broadcast video,
audio and text facility.
Standard positions include:
• Leaderboard
• MPU
• Skyscraper
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
•
•
•
•
•
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
Ask your local representative
for further details.
Source: *OMNITURE JAN-JUNE 2015,
**
JICREG NOV 2015.
OTHERS NEWSQUEST ONLINE SURVEY
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
website
Location
thewestmorlandgazette.co.uk
Cumbria & South Lakes
Recruiting? Then leave the job in our capable hands
An insight into the characteristics and media behaviour of the
online unique browsers of our website.
• 62% of our web audience is local
and loyal.
•54% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•46%* Male, 54%* Female
•69% of respondents log onto our site, spending more than 10 mins per visit.
•20%* are aged 15-34
•40%* are aged 35-54
•40%* are aged 55+
•34% of our online browsers DO NOT read our newspaper, therefore providing our advertisers with an additional audience
•54% of our newspaper’s website audience to target.
come from affluent households earning •84% searching online for news and
more than £20k.
information with 42% of browsers •16% rent their property, 6% live with suggesting they now buy products online.
parents.
•More than quarter of online browsers •Our online network has strong appeal to access our site via smart phone or tablet young families: 21% of browsers come devices.
from households with children under the
age of 15.
•Our newspaper’s website audience are currently using, or plan to use in the future, •54% have a minimum of managerial the internet to:
status at work.
25% Look for a job
18% Move home
7% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
21% Education
10% Industrial / Manufacturing
19% Government / Public Services / Health
5% Technology
17% Leisure / Retail
5% Banking / Finance
SOURCE: *JICREG NOV 2015, OTHERS NEWSQUEST ONLINE SURVEY
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Online Audience
exchangeandmart.co.uk
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Leaflet targeting
Newsquest Media Group
www.zoominleaflets.co.uk
• FLYERS WITH UMPF!
Whatever your needs, we
can help. From planning your
campaign, through the design
and printing, to delivering your
leaflets directly into the homes of
your potential customers.
• LEAFLET LIBRARY
Take a stroll through our ever-growing library of templates designed to show
your business at its best. Visit
www.zoominleaflets.co.uk
• IT WORKS
Whether you’re a small, local
business or a huge national
brand, door drops are a surefire way of gaining you new
customers.
•
Leaflets can be inserted within
our paid and free title network.
•
Cost-effective marketing solution
providinglocal, regional and
national coverage.
•
Clients can request Experian
marketing data to help identify
their target audience including bespoke analysis and
drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be added.
•
Newsquest is a DMA (The Direct
Marketing Association) member.
•
Our firendly team of experts
are on hand to make it easy,
allowing you to get on with
running your business...
...and it really works, 79% of people keep, pass on, read or glance at Door Drops.
Directly targeting client’s
messages to specific
postal sectors is an
extremely cost-effective
and precise method of
reaching your desired
target audience. As part
of Newsquest Media
Group, sales executives
can arrange tailored
campaigns, putting
leaflets through as many
or as few letterboxes as
customers wish.
(Source: DMA)
Contact: Ben Higginson - Sales Executive
t: 01925 426969
e: [email protected]
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Technical Information &
Copy Deadlines
Supplying Artwork
Advert size guide
File guidelines
Page Depth
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service
with every booking if preferred
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
The Westmorland Gazette
Booking deadline Tuesday 5.00pm
The Citizen
Booking deadline Monday 5.00pm
All deadlines are subject to change around Bank Holidays
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
KENDAL COLLEGE
WE HAVE A GOOD WORKING RELATIONSHIP WITH THE
WESTMORLAND GAZETTE, WITH ADVERTISING SUPPORT
HELPING TO MEET THE COLLEGES RECRUITMENT TARGETS...
“During the past few years I have worked with the
Westmorland Gazette and have developed an excellent
working relationship, with the advertising support helping to
ensure that the college meets its recruitment targets”.
Paul Goodwin
Marketing Manager
PISCES FISH PEDICURE
MANY CLIENTS HAVE COME INTO THE SHOP STATING THIS
AS THE REASON FOR COMING INTO THE SHOP, WHICH
HAS SHOWN US WHAT A USEFUL RESOURCE THIS IS TO US...
“For the last 3months finding our feet in Kendal has been
made so much easier thanks to our adverts placed in The
Westmorland Gazette and The South Lakes Citizen. Many
clients have come into the shop stating this as the reason
for coming into the shop, which has shown us what a useful
resource this is to us.
It is also helped greatly by the friendly advice given to us by
our senior sales representative Janet Boak, who regularly visits
us to check all our needs are met and satisfied. For this we
are grateful to the papers for their support in making clients
aware of our business”.
The Manager
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
LAKES LEISURE
IT HAS BEEN AN EFFECTIVE WAY OF PROMOTING OUR
ACTIVITIES AND EVENTS TO THE LOCAL COMMUNITY, WE
HAVE IMPROVED OUR BRAND AWARENESS AND WOULD
RECOMMEND THE SERVICE YOU OFFER...
“Lakes Leisure have advertised in The Westmorland Gazette
and South Lakes Citizen for a number of years and I find it to
be an effective way to promote our activities and events to
the local community.
Having regular slots within both papers has certainly improved
our brand awareness locally and it is something which I
will continue to include within our marketing strategy going
forward
The sales team is knowledgeable and enthusiastic which has
definitely helped us get the most from our adverts and I would
recommend their service ”.
Lydia Wolstenholme, Marketing Manager
LAKES ENERGY CENTRE
S. Dowker
Showroom Manager
WE HAVE BEEN ADVERTISING FOR 4 YEARS WITH THE
WESTMORLAND GAZETTE. DURING THE LAST SIX MONTHS
WE CHANGED OUR TRATEGY TO INCLUDE THE SOUTH LAKES
CITIZEN AND THIS STRATEGY IS WORKING VERY WELL...
“We have advertised in The Westmorland Gazette since
opening in 2007, over the years we have dealt with a number
of different people at the Gazette, all of which have been very
polite, helpful, friendly and professional.
Over the years we have advertised in a number of other local
publications but have always found that the feedback we
receive from our customers through our customer feedback
forms regards our Westmorland Gazette adverts is very
positive. About six months ago, following this feedback we
changed our advertising strategy and now advertise with
Newsquest every week, alternating between The Westmorland
Gazette and the South Lakes Citizen. We have found that
this strategy works very well as we are advertising on a more
regular basis and therefore remain in the forefront of peoples
mind, which has been reflected in an increase in sales ”.
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
BOOTLEGGERS
AS A LOCAL TOWN CENTRE PUB AND MUSIC VENUE, WE
FIND THAT ADVERTISING LOCALLY WORKS BEST FOR US
– THE WESTMORLAND GAZETTE AND SOUTH LAKES CITIZEN
ARE OUR FIRST CHOICE FOR ADVERTISING...
“With the appointment of our new advertising representative,
we are very happy with our adverts in the Westmorland
Gazette and South Lakes Citizen.
As a town centre pub and music venue, we find that
advertising locally works best for us, and the Westmorland
Gazette and South Lakes Citizen certainly are our first choice
for newspaper adverts, to reach the most homes in the area
It’s a great way to let people know about the bands we have
each week but also to publicise the extra ticketed events
throughout the year. We look forward to continuing the
excellent relationship we have with our new rep, who always
searches for the best deals for us.”
Many thanks
Bootleggers Bar
MIKE LAWSON
WE HAVE BEEN ADVERTISING WITH THE WESTMORLAND
GAZETTE FOR 29 YEARS NOW AND THEY HAVE ALWAYS BEEN
A GREAT HELP WITH OUR ADVERTS...
“I just want to say how pleased I have been with The
Westmorland Gazette in all the 29 years I have been in
business.
I have not only had support with advertising but also help
with regards to the design of my business logo and a brilliant
editorial when I set up my business.
I rely on a lot of word of mouth for the business but when I do
advertise the Gazette has always been a great help with the
adverts”.
Mike Lawson
Television & Video Rental Sales & Service
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
POWDER & PAINT PHOTOGRAPHY
WE’VE HAD A FANTASTIC RESPONSE WHICH HAS LEAD
TO SEVERAL BOOKINGS. WE WILL CERTAINLY BE USING
YOU AGAIN...
“A great big thankyou from all the team at Powder and Paint
Photography for recommending the leaflet drop to us. We
have had a fantastic response, which has lead to several
bookings which is exactly what we had hoped for!
We will certainly be using you again in the future, keep up the
good work!
Many thanks
Lorraine Oates - Director
JOHN’S SCHOOL OF MOTORING
THE ADVERTISING DEPARTMENT AT THE WESTMORLAND
GAZETTE ARE EXTREMELY HELPFUL AND PROFESSIONAL, I
HAVE ALSO ADVERTISED IN THE COMMEMORATIVE WAR
MAGAZINE AND WAS DELIGHTED WITH THE QUALITY OF
THE PUBLICATION...
“I have always wanted a way of saying thank you to my
past and present customers and was never sure how to
go about it so I contacted the advertising department of
the Westmorland Gazette who were extremely helpful and
professional in designing me my Christmas greeting advert
which I now run year after year.
I have also advertised in the commemorative war magazine
last year and was delighted with the quality of the
publication”.
John Capstick
John’s School of Motoring
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223
CONTACT US
To advertise call one of our experienced
team members
Advertising Manager
Head of Digital - North West
Nicola Hill
David Johnson
t: 01539 790232
e: [email protected]
Display Advertising Deputy Manager
t: 01925 426920
m: 07968 471 131
e: [email protected]
Jan Ronfell
Classified Advertising Sales
e: [email protected]
t: 01925 426999
t: 01539 790232
Display Advertising Sales
Jeni Yeadon
t: 01539 790237
e: [email protected]
Ben Blenkinship
t: 01539 790231
e: [email protected]
Classified Manager - North West
Jo Tocher
t: 01925 426892
e: [email protected]
e: [email protected]
Jonny Thompson
Recruitment Supervisor - North West
e: [email protected]
Rob Jones
e: [email protected]
t: 01539 790235
t: 01539 790236
[email protected]
Lexi Massam
t: 01539 790225
e: [email protected]
Digital Advertising Sales
Harriet Appleyard
t: 01539 790226
e: [email protected]
Motors Advertising Sales Executive
Ryan Parkinson
t: 01539 790230
e: [email protected]
Chantelle Wright
t: 01925 426989
Marketing Manager - North West
Bev Eastwood
t: 01254 298306
e: [email protected]
Regional Promotions & Events
Zoe Donoghue
t: 01925 426918
m: 07930 174 977
e: [email protected]
Leaflet Sales Team - North West
t: 01925 426969
e: [email protected]
Property Advertising Sales Executive
Lucy Kneale
t: 01539 790227
e: [email protected]
The total marketing solution for Cumbria and beyond
The Westmorland Gazette, 1 Wainwright’s Yard, Kendal, Westmorland, LA9 4DP Telephone (01539) 790223