case study pirelli eng

rd
in
the world
PEGASUS
advertising
www.pegasus.pl
Premiere
The premiere of the film ‘The Call’
surprised all movie buffs in March 2006.
Only Internet access was needed
to enjoy fully the production featuring
world-class stars, John Malkovich
and Naomi Campbell.
Always unconventional
is a world renowned manufacturer
of premium quality tyres. Years of
unorthodox marketing activities has
evoked a great deal of interest in
fashion, media and advertising.
Pegasus was the only nonnetworked agency in Europe who
helped to create this unique project.
Dynamic development
The tyre market is a steadily growing
sector. Each of the leading producers
have recorded year on year increases in
sales.
Target group
Income
$1000
age
25+
+
Men
per month
from large and mid-sized towns and cities
car owners
internet users
Why Pegasus?
Let’s go to the cinema!
Due to successful cooperation in earlier
projects, Pirelli decided to deviate from
using traditional network agencies and
turned to our agency. Pegasus was the
only independent advertising agency in
Europe to have the honour to co-create
this project.
Campaign objectives - to encourage as
many people as possible to visit the
website www.pirellifilm.com and watch
the movie, "The Call".
PEGASUS
advertising
Communication strategy
Portals
Cinema
Interia / Moto www.motoryzacja.interia.pl
Gazeta / Auto - Moto www.auto.gazeta.pl
Wirtualna Polska / Moto www.moto.wp.pl
Automotive
portals
Business
portals
Gratka Moto http://gratka.pl/moto
Motonews www.motonews.pl
Motofakty www.motofakty.pl
Biznes Partner www.biznespartner.pl
Trader Moto www.trader.pl/pl/motoryzacja
Biznes Polska www.biznespolska.pl
Bankier www.bankier.pl
Parkiet www.parkiet.pl
Puls Biznesu www.pb.pl
Press
Outdoor
A trailer of ”The Call” was screened before
movies shown in the cinema network,
Cinema City.
The campaign was augmented by
advertising in the national press and
popular magazines and journals.
We decided to utilise a supergraphic sited
in the city centre.
The results exceeded expectations
3
rd
place in
the world
by pageviews
PEGASUS
advertising
Anticipated monthly
viewings achieved in
10 days
+48 22 877 22 18
Even after the
marketing activities
finished, interest in
the film remained.
[email protected]
www.pegasus.pl