Solux Lighting for Print Viewing

Solux Lighting for Print Viewing Good light allows your prints appear as beautiful as they can be. If your prints are viewed under
improper light, all your efforts to make great prints may have just been sabotaged!
Attendees to the Epson Print Academy learned about a revolutionary light source. According to
Kevin McGuire, the inventor, no other light source in the world matches daylight more closely
than SoLux (incidentally, they arrived late and we had stolen their table so they had to get a new
one).
SoLux is a patented new light bulb that simulates daylight far better than any other light bulb on
the market. It is a high performance halogen type bulb (rated to last 4000 hours) that currently
comes in the low voltage (12 volt) MR-16 format (2 pin socket). SoLux uses a multilayer thin
film coating on the reflector to reflect the desired daylight spectrum forward and pass unwanted
light out the back yielding the closest match to daylight.
Many galleries and museums use SoLux to insure that patrons are able to make accurate
judgments on color and have a more colorful viewing experience. The Van Gogh Museum, the
National Gallery of Art, the Library of Congress, and the Pete Turner Exhibit at the George
Eastman House are just of few of the notable places that have turned to SoLux lights.
In addition to accurate color rendition, SoLux has been engineered to have very low heat (IR)
output and ultra-low UV output. This means that with SoLux, you will have the brilliance of
daylight without the negatives aspects of UV and IR. The result is a superior presentation that
won't cook or bleach the subject being illuminated.
Color Rendering Index (CRI) is one indicator of the ability to simulate daylight, and a CRI of
100 is considered perfect. SoLux bulbs have virtually perfect CRIs of over 98 and 99. This
makes SoLux the best light available for seeing true colors.
Some light manufacturers market their bulbs as "full-spectrum" light sources. Full-spectrum can
be a misleading term. Technically, a candle can be considered full-spectrum. What is implied is
that the light provides ideal light for rendering colors. This can only really be determined by
looking at the spectral power distribution graphs for a given light source. SoLux is the only
daylight simulation product that emits a full and even spectral power distribution equivalent to
daylight.
SoLux lights are also being used for reading, studying and to help suffers of Seasonal Affective
Disorder (SAD). The FDA issued a "Health Fraud Notice", stating claims for a full-spectrum
lamp were a "gross deception of the consumer". Full-spectrum light sources often are no more
than glorified incandescent and fluorescent light bulbs.
SoLux bulbs come in four different color temperature
(3500K, 4100K, 4700K, & 5000K). Independent experts
agree, the SoLux 4700K is the light that best simulates the
D50 standard. The reason is the spectrum from the SoLux
models D50 more accurately than any fluorescent
"daylight" tube.
Photographers and other artists can set up their own
affordable color proofing lighting system. Most 4-color
printing and proofing houses, print studios, fine art printers
as well as photographers, choose the SoLux 4700K light for
critical color proofing.
www.gismography.com
The SoLux Art Light
The SoLux Art Light was developed to ensure optimal
viewing conditions for paintings both in the gallery and in
the home. The Art Light exclusively utilizes the SoLux
Daylight Bulb developed and
patented by Tailored Lighting Inc. SoLux is specified by the
worlds premier museums and art galleries on paintings by
Picasso, Monet, Degas, Van Gogh, Vermeer, and
Rembrandt to name a few.
We are pleased to announce the Musée d'Orsay in Paris
France has chosen the SoLux light source to relight their
entire museum collection. The Musée d'Orsay is best known
for housing one of the most extensive collections of French
Impressionist art in the world. Works by Degas, Monet,
Renior, van Gogh, and Cézanne will now be bathed in a
natural light bringing out the true beauty and genius that was hidden under the old lighting. For a
complete list of over fifty Museums, Galleries, and Artists that specify SoLux The SoLux Art light
incorporates a proprietary diffuser assembly to ensure maximum beam uniformity and spread and the
SoLux "Black Back" bulb that emits no light out the back. The SoLux 3500K 36 degree 50 watt
Daylight Black Back Bulb in combination with the diffuser emits the closest simulation of daylight with
lowest UV and IR of any light source on the market.
This was written by the Independent, a British publication, when SoLux used at the Van Gogh Museum
to illuminate Van Gogh and Gauguin masterpieces. As makers of SoLux, we view this as the ultimate
compliment:
"The show will delight Van Gogh and Gauguin groupies and academics alike, for the best gourmetgourmand reason: the paintings seem naked, new and endless...the hi-tech radiance (SoLux) that
shines down on The Sower, and other paintings, is thoroughly democratic, there is no bias towards
bleak chaos; the slightest variation in colour density, the plasticity or patterning of brush strokes,
even the micro-thin shadow lines - all are even-handedly revealed. And, in most of Van Gogh's
canvases and later Gauguin's, all seems forever young... the effect is electrifying: the paint still looks
wet; one waits instinctively for a waft of linseed."
A partial List of Museums, Artists, and Art Galleries where SoLux can be found:
* Rijksmuseum Eregalerij, The Gallery of Honor,
Netherlands
* Van Gogh Museum, Netherlands "You allowed
us to see things we've never seen before"
* National Gallery of Art, Washington, D.C.
* Los Angeles County Museum, CA
* Artrain, Collection of NASA and Air and Space
Museum, "Thanks for a great product"
* Guggenheim Museum, NY, NY, and Bilbao
Spain, 2001 Giorgio Armani Exhibit
* Rembrandt House, Amsterdam, Netherlands
* Metropolitan Museum of Art, The Cloisters,
NYC, NY
* Museum of Natural History, Gem Display, San
Diego, CA
* Museum of Fine Arts, Houston, TX
* American Museum of Natural History, Gem Display, NYC, NY
* Philadelphia Museum of Art
* Memorial Art Gallery,Rochester, NY
* Notre Dame exhibit in South Bend, IN
* Cincinnati Art Museum, David Dillon, "They're extraordinary"
* "After September 11: Images from Ground Zero", photographs by
Joel Meyerowitz.
* Diane Burko Marriott Hotel in Center City, Philadelphia
* Marquette Building, Tiffany Mosaic (1894) Chicago, IL
* Christopher Ries' fine crystal sculpture gallery
* Riley Hawk Galleries in Columbus, OH
* Josh Simpson Contemporary Glass "We Love SoLux"
* John Himmelfarb
"What a difference SoLux has made on our art! While we were waiting for all your bulbs to come in we
had one room that was half SoLux and half another company's and you could really see the difference.
You have a great product!
Julie Bonomo
"No other light source comes close to the impressive track
record established by SoLux. I guarantee it will bring out the
true colors of your painting. The SoLux Art Light will give you
the ability to enjoy the true beauty of the painting that you
call your own."
Kevin P. McGuire (Inventor of SoLux)
MODELS AVAILABLE:
PROOFING / COLOR MATCHING
Solux 12 Volts 50 Watts 4700K
GALLERY LIGHTING
Solux 12 Volts 50 Watts 3500K
IMPORTED AND DISTRIBUTED BY:
Gismography Co., Ltd.
1329/40 Pattanakarn 25, Suanluang
Bangkok, Thailand. 10250
Sales & Marketing
087.807.7707 (mobile)
02.719.4347 (office)
02.719.4348 (fax auto)
[email protected]