Snugtopics - July 2015 - Electronic-PR

July 2015
In This
Issue
The Dealer Network Newsletter
• SEMA Spotlights Snugtop
• SEMA Builders Wanted
• Truck Sales Sizzling
SEMA Spotlights
SNUGTOP
The Light Truck Accessory Alliance
council of SEMA has recognized
Snugtop’s contributions to the
industry through a feature story
published on the SEMA website.
Snugtop has been an LTAA member
since its inception, and is a strong
supporter of the Council and its
activities. SEMA and the Council provide
many important benefits to
members and are a strong voice
for the industry in dealing with
government agencies on local, state and
national levels.
• When To Make A Sale?
• Lead Generation
A Snugtop Priority
• Improved Cap Sealing
• New Caps for F150
• Employee Spotlight
• Accessories For Fun & Profit
• Dealer Training Video
Click Here To
See Article
SEMA Builders Wanted
Snugtop is looking to connect
with builders who are preparing
trucks for display at this year’s
SEMA Show in Las Vegas.
They can be trucks that will be
showcased in manufacturer’s
booths inside the Convention
Center, or in the Featured Vehicle
areas outside. Snugtop will
provide builders with a cap or
tonneau cover to best suit the
project, providing certain criteria
are met. Builders should contact
Thomas McGervey via phone
(562-432-5454, ext. 315) or e-mail
([email protected]).
New Truck Sales Sizzling
Sales data from key sources
confirms that light truck sales
are sizzling hot in 2015.
According to the Detroit Free
Press, May 2015 sales of the
Chevrolet Silverado were up 11%,
GMC Sierra sales rose 4% and the
Ram pickup increased by 8%.
While the Ford F-series still
tops the list of the nation’s
best-selling trucks at 302,009
units year-to-date according to
www.pickuptrucks.com, the
YTD numbers are actually below
last year’s levels because of
supply issues.
Toyota Tacoma sales are
up 15% year-to-date and
Tundras have shown a 4% gain.
Chevrolet’s new Colorado posted
35,000 sales in May.
When To
Make a Sale?
Snugtop’s sales data, including warranty registrations,
underscores that the vast majority of caps and lids are sold for
new vehicles. So at what point do you try and make the sale?
Do you wait for new truck buyers to visit your facility, or are you
proactive and work with dealerships to include a cap or lid with
the truck purchase and finance it accordingly? Food for thought.
Lead Generation
A Snugtop Priority
In the month of May Snugtop received nearly 2,700 phone calls that
were routed to dealers. That’s quite an impressive metric. And most assuredly,
a large number of these calls were converted into sales by Snugtop dealers.
Analytics for the month are available for dealers by request. Please contact
Thomas McGervey, Snugtop’s Marketing Specialist, at 562-432-5454 ext. 315.
New Caps For 2015 Ford F-150
Ford’s popular new F-150 can
now be enhanced with a Snugtop
Super Sport or Rebel topper. The
2015 model year pickups have many
unique features, and their lines are
complimented by the Snugtop caps.
The Super Sport and Rebel will
soon be joined by other popular
shells in the Snugtop line.
Rebel
Super Sport
Improved Cap Sealing
Double Bulb
Skirt Seal on top
The engineering team at
Snugtop has come up with an
innovative seal for the front of
the shell that will deflect water
and prevent it from collecting
at the cap attachment point. A
special skirt has been added to
the original double bulb molding
that effectively seals the cap to the
truck’s bed rails.
This value added feature
is another in the arsenal of
advantages offered by Snugtop
over lesser quality caps, and it
comes at no extra cost to dealers.
NEW! Double Bulb
Skirt Seal
Original
Seal
Snugtop Employee Spotlight
30-Year
Employees
Honored
One of the reasons that Snugtop is able to
consistently produce quality products is that its
workforce is comprised of dedicated, experienced
long-term employees. Three were recently honored
for 30 years service to the company; Maria C. Gaeta,
Martin Q. Magdaleno and Ubaldo Herrera.
Snugtop is appreciative of their service, and
is proud that the company is worth dedicating
30-plus years to.
30-year honorees Martin Magdeleno, Maria Gaeta and Ubaldo Herrera are flanked by Snugtop
Director of Manufacturing German Ibarra (l) and President Hartmut Schroeder (r).
Accessories For
Fun & Profit
Help your customers enjoy the recreational benefits of their
trucks through selling them a rack and accessory package that
compliments their interests. Getting to know more about them and
their recreational interests during the sales process can set the stage
for adding accessories to the ticket.
Coming Soon. . .
Dealer Videos
A new video produced by Snugtop will help guide dealers
through the many features of the company’s exclusive dealer website.
The video is being wrapped up as you read this. Stay tuned and when
it’s done you will receive an e-mail with the link.
If you have any questions relative to accessing the dealer portal,
please contact Thomas McGervey ([email protected]) or call
562-432-5454 ext. 315.
P.O. BOX 121, 1711 Harbor Avenue
Long Beach, CA 90813
www.snugtop.com
562.432.5454
NO LIMIT
1959-2014