Canada`s premier bridal publication

Transcription

Today’s bride
Welcome to the world of
TODAY’S
media
kit
Canada’s premier bridal publication
About our reader
Canada celebrates
about 150,000 weddings every year
fun facts
67% of our couples are planning to
have children within 2 years.
39% o
f brides will have the most
influence with paying the bills in
their new marriage.
57% o
f couples will open a joint bank
account once engaged.
64% w
ill change their insurance
coverage after getting married.
66% will buy a home in the next 2 years.
facts & figures
● The average age of a first-time bride: 29.
● The average age of a bride in Canada: 31.
63% o
f couples who receive money as
a gift will purchase items from their
registry.*
* Source: Today’s bride reader surveys 2008; M.R.I. 2008
● The average size of our readers’ weddings: 174.
● The average length of engagement: 14 months.
● 67% of couples get engaged between November
and February.
● The average number of Today’s bride readers per copy:
16.6.
● The average cost of a Canadian wedding: $25,000.
● The average family income: $76,000.
Today’s bride: 65 The East Mall, Toronto, ON M8Z 5W3 Phone: 416.537.2604 Fax: 416.538.1794 Website: www.canadianbride.com and www.todaysbride.ca
Registry
Bridal couples
are doing it more at home.
What are they doing?
94% of our readers will register for products
for the home.
93% of those who register will register for
small appliances.
69% will specify brands when they register
for products.
Where are they spending it? Here’s where:
non-traditional products for the kitchen
48% Vacuum
28% Power tools
26% Patio furniture
25% Barbecue
23% Bedroom furniture
18% Digital recorder
19% Living room furniture
15% Digital camera
16% LCD/plasma TV
14% Washer and dryer
13% Garment steamer
12% Home theatre system
traditional categories
remain strong
69% China
62% Flatware
41% Crystal
62% Pots and pans
60% Coffeemaker
58% Blender
48% Knives
45% Hand mixer
45% Deep fryer
44% Food processor
42% Toaster
40% Electric kettle
39% Slow cooker
35% Iron
30% Stand mixer
29% Grill sandwich maker
28% Espresso/cappuccino
maker
23% Rice cooker
21% Food steamer
* Today’s bride reader surveys 2008
Beauty
It’s no coincidence that
brides are beautiful.
Here’s how they do it.
74% experiment with
different makeup products in
the 6 months prior to their
wedding.
70% plan weight loss before
their wedding.
41% will purchase weight loss
products/programs.
56% experiment with more
62% are using, or will use,
birth control pills.
expensive makeup in the
6 months prior to the wedding.
27% use, or will use, condoms.
83% used skin care products
in the past week and 85% used
them three or more times.
71% will have their teeth
whitened before their wedding
day.
45% used hair colour in the
60% want a tan prior to their
past 6 months and 48% of these
colour their own hair.
18% will consider hair
extensions for their wedding.
63% use perfume three or
more times a week and spend,
on average, $53 per purchase.
68% will give perfume
wedding.
83% of grooms use scent
or cologne.
60% plan to spend more on
lingerie than usual.
95% will purchase lingerie
as a gift.
specifically for their wedding
day and/or honeymoon.
60% had purchased cologne
61% take vitamin
for men.
supplements.
66% will visit spas before
their wedding.
3% will experiment with
Botox treatments.
6% will consider laser eye
surgery.
64% of brides rely on
magazines for beauty product
information (only 26% rely on
television).
Honeymoon
Are you getting
your share
of the $620 million dollar honeymoon market?
facts & figures
97% of Today’s bride readers go on
a honeymoon.
39% rely on a bridal magazine for honeymoon
information (compared to 29% who rely on travel
magazines. Only 6% said they rely on newspapers).
55% of couples will book their honeymoon
through a travel agent.
37% will purchase new luggage.
58% plan to honeymoon in a tropical location.
16% will go on a cruise.
56% want an all-inclusive resort.
77% will travel by air.
10% of brides will marry outside of Canada.
10 days is the average time away on a honeymoon.
$4,265 is the average spent on a honeymoon.
Popular destination choices
Destination choice
Caribbean
34%
Europe
17%
Canada
13%
Mexico
8%
Hawaii
7%
U.S.A.
6%
Other 15%
Dollars spent
$210 million
$105 million
$81 million
$50 million
$43 million
$37 million
$93 million
Finances
Getting married is about love.
Getting married is about a union.
Getting married is about money.
facts & figures
66% of bridal couples will buy a home
or condo in the next 2 years.
38% will open an RRSP within the next
year.
57% will open a new bank account after 36% will consult a financial advisor
they are married.
after they are married.
64% will change their life/home/car
31% will buy or lease a new car within
42% plan to renovate their current
34% will apply for a loan within the
62% say they would consider using a
56% plan to have children within 2
40% will apply for credit cards within
* Today’s bride reader surveys 2008-2009
insurance after they are married.
home in the next year.
next year.
mortgage broker.
the next year.
the next year.
years.
Why will Today’s bride move your brand?
● because Today’s bride delivers Canada’s largest and most influential
bridal audience
● because Today’s bride has the strongest editorial that pulls the reader
back, time and time again
● because the magazine is reader-friendly and organized so the reader can
easily access your information
● because our active web community can be linked to your website
● because we can develop opportunities to extend your brand online
Jewellery
Today’s Bride delivers the 1/2 billion dollar
wedding jewellery market.
That’s $520 million dollars!
facts & figures
35%
$5,020 74%
f all brides have received a copy of
o
Today’s bride BEFORE purchasing
their engagement ring.
is the average price of an engagement
ring. That translates into 263.5 million
dollars.
of brides have received a copy of
Today’s bride BEFORE purchasing
their wedding bands.
148
69
is the value of a double ring ceremony.
illion dollars is the total value of the
m
wedding band market.
illion dollars is the value of
m
jewellery received by bridesmaids and
groomsmen.
34%of Today’s bride readers say they want
to see more wedding ring styles in the
magazine.
Today’s bride surveys Feb. 2009 canadianbride.com-748 respondents
Dollars based on 150,000 weddings a year in Canada.
watches
.
s
$39 mil
ift
tg
an
nd il.
te
at 69 m
$
$1,800
ds
ban
g
in
dd il.
we 8 m
4
$1
engagement rings
$264 mil.
Total value of the market:
$520 million
Investment
National
Four-colour
Unit size1 Time ($)
2 Time ($)
Covers
Non-cancellable: 4-colour only
Full page 16,575
13,995
2nd or 3rd
$15,330
DPS 28,950
23,690
I.F.C. spread
$28,930
1/2 DPS 20,690
17,560
2/3 page vertical 13,770
11,500
F.Y.I. unit
1/2 page island 12,495
10,375
With accompanying ad
1/2 page horizontal 11,295
9,495
1/3 page vertical 8,705
7,275
Black and white
Volume discounts
No charge
Non-advertisers
$1,550 per unit
10% off all colour rates
Available on request
Circulation: 100,000
Mechanical data
Full-page ads
Per issue – see most recent CCAB statement
Printed web offset; Type page: 7” wide x
10” deep
Trim-size: 8-1/8” x 10-3/4”
Column width: 2-1/4”
Number of columns: 3
Screen value: 133
Perfect bound
Must be supplied as a PDF-X1a, along with
a proof made from the final file which is calibrated to dMACS or SWOP standards.
* Ads supplied in other formats, such as InDesign or
Published semi-annually
January and July
Closing
Spring/Summer: mid-October
Fall/Winter: mid-May
Black and white
10% off 4-colour rates
Unit sizes: All sizes are trim sizes. Please
Volume discounts
add 1/8” all around for bleed. Bleed is only
available on full page ads.
Available on request
Covers
Non-cancellable; 4-colour only
Double-page spread 16-1/4” x 10-3/4”
1/2 double-page spread 16-1/4” x 4-9/16”
2/3-page (vertical) 4-7/16” x 9-7/16”
F.Y.I. unit
with accompanying ad
1/2-page (horizontal) 6-3/4” x 4-9/16”
1/2-page (vertical) 3-1/4” x 9-7/16”
No charge
1/2-page island 4-7/16” x 7-1/4”
Non-advertisers
1/3-page (vertical) $1,550 per unit
1/3-page square Production
Full service available. Not included in
space charges.
2-1/8” x 9-7/16”
4-7/16” x 4-9/16”
Illustrator, will incur additional costs not included in
space rates.
Partial-page ads
Must be supplied in one of the following formats: PDF, EPS, or TIFF file saved in Macintosh
format OR a complete InDesign file, along
with a proof made from the final file which is
calibrated to dMACS or SWOP standards.
* Additional work such as type changes, scanning and
colour correction are extra.
For more information please visit us at our website:
www.CanadianBride.com
Advertising: [email protected]
Production: [email protected]
Advertising specifications
Today’s bride is produced using a completely
digital workflow.
Customer material is returned by mail at request only. Courier delivery on request is at customer cost. Client material is kept for one year.
Investment
Toronto
(GTA and surrounding areas)
Circulation: Over 50,000 per issue – see most recent CCAB statement
Published semi-annually: January and July
Closing: Spring/Summer: mid-October Fall/Winter: mid-May
Mechanical data
Printed web offset: Type page: 7" wide x 10" deep,
Trim-size: 8-1/8" x 10-3/4"; Column width: 2-1/4"
Number of columns: 3,
Screen value: 133; Perfect bound
Four-Colour
Unit size
Per issue ($)Per issue ($)
based on a two-issue contract based on a one-issue contract
Unit sizes:
Full page 4,075
5,100
2/3 page 3,350
4,200
All sizes are trim sizes. Please add 1/8" all around for bleed.
Bleed is only available on full-page ads.
W
4,100
Double-page spread 16-1/4" x 10-3/4"
1/2 page horizontal/vertical 2,600
3,200
1/2 double-page spread 16-1/4" x 4-9/16"
1/3 page square/vertical 2,050
2,675
2/3-page (vertical) 4-7/16" x 9-7/16"
1/4 page
1,550
2,125
1/6 business card ad
1,350
1,650
Gallery 1,200 1,600
L
1/2-page (horizontal) 6-3/4" x 4-9/16"
1/2-page (vertical) 3-1/4" x 9-7/16"
1/2-page island 4-7/16" x 7-1/4"
1/3-page (vertical) 2-1/8" x 9-7/16"
1/3-page square 1/4 page
1/6 page (horizontal)
4-7/16" x 4-9/16"
A classified ad
50 words
450
550
3-1/4” x 4-5/8”
4-7/16” x 2 1/8”
Note that rates are for full-colour ads.
Deduct 20% for black and white ads.
Today’s bride is produced using a completely digital workflow.
Circulation
Full-page ads
● About 50,000 distributed throughout the Greater Toronto Area (GTA)
● Today’s bride is published semi-annually, in January and July
Must be supplied as a PDF-X1a, along with a proof made from the
final file which is calibrated to dMACS or SWOP standards.
* Ads supplied in other formats, such as InDesign or Illustrator, will incur additional
costs not included in space rates.
Partial-page ads
Must be supplied in one of the following formats: PDF, EPS, or TIFF file
saved in Macintosh format OR a complete InDesign file, along with a
proof made from the final file which is calibrated to dMACS or SWOP
standards.
* Additional work such as type changes, scanning and colour correction
● CCAB audited
Please
Pleasenote
note: If the second half of a two-year contract is cancelled,
* client
If the second
of a at
two-year
contract
is cancelled,
will be
will behalf
billed
the single
insertion
rate.client
All rates
arebilled
net.
atGST
the single
insertion
rate.
All
rates
are
net.
GST
not
included.
not included.
are extra.
Go Online
Get interactive with
CanadianBride.com
and TodaysBride.ca
Internet sponsorship programs
Banner
Research program
Conduct your own marketing research with
our database of 25,000 Canadian brides-
Receive a rotating banner on the CanadianBride.com
to-be. Guaranteed 500 responses in 2-week
home page and secondary pages: $30/M. (Production
turnaround: $5,000.
costs extra.)
E-Blast
Customized sponsorship packages
available on request.
An e-mail and link sent to registered members of
CanadianBride.com allowing you to promote upcoming
events, promotions and services: $120/M. (Production
costs extra.)
Online newsletter
Text and graphic with link integrated in our monthly
newsletter sent to all CanadianBride.com members:
$40/M.
Custom microsite
Created, hosted, maintained and developed by
CanadianBride.com specifically for you. Linked to the
CanadianBride.com home page and secondary pages
and also linked from sponsor’s site: $1,000/month
and up (minimum 6 months).
Content sponsorship
Relevant editorial content with “Sponsored by” logo
and link to sponsor site: $200/month.
Get connected with CanadianBride.com
This unique Canadian website for brides, grooms and their guests features
a host of interactive services and proprietary content including:
● Information and advice from the experts at Today’s bride magazine.
● Interactive planning tools including a budgeter, calendar and guest list manager.
● An actively involved community on our forums.
Get listed with Today’sBride.ca
Our sister site features a searchable directory of bridal products and services.
When brides-to-be are shopping, they can search by region and category.
Make sure they find you.
$300 for 6 months.
Online contest
Monthly contest with sponsor logo and prize product
featured on home page and secondary pages: $500/
month.
Why Today’s bride?
6 great reasons why
Today’s bride
gives the biggest return on your advertising dollar
3: Ultimate reception guide
This ultimate reference guide allows the bride-to-be an
at-a-glance opportunity to learn all about what reception
facilities have to offer.
4: Size and tradition
Today’s bride is Canada’s oldest and largest bridal magazine.
Bigger IS better. Today’s bride delivers more magazine for
the investment.
5: EASY to read
Each section of the magazine has its own cover page, so it’s
the equivalent having six separate magazines at the bride’s
disposal.
6: Online support CanadianBridecom
CanadianBride.com is a complete wedding community
with talk boards, personal gift registries, budgets, gown
gallery, directories, wedding shop and more. The website
1: Unique distribution
Only Today’s bride has a distribution system that puts the
is a reflection of the magazine with articles and advertiser
listings.
magazine in the hands of bridal couples before they make
their buying decisions. The magazine is distributed on newsstands, at bridal shows, bridal salons, jewellers, reception facilities and bridal registries – all places visited by the bridal
couple early in their engagement and before they commit to
their buying decisions.
2: Fashion leader
A segregated, special fashion section has its own title page
and as many as 300 consective pages of current fashion.
It’s the bride’s most dependable and easy-to-use fashion
Plus editorial excellence
l because editors use pull-quotes, sidebars and bullets to
highlight information
l because this editing technique helps the reader zero in on
the essentials
l because the crisp writing style is ideal for the busy reader
l because the visuals are compelling and properly illustrate
the story
l because the information is cutting edge
shopping guide. And only Today’s bride is so easy to use and
refer back to because each page is numbered.
In every issue
All the advice a couple needs
in an easy-to access format
The magazine has six mini-magazines.
It is a reference book that pulls the reader back
time and time again.
1: Beauty
4: Fashion
It’s about more than beauty. It’s about
About 300 pages of fashion in every issue
health, a balanced lifestyle and fitness.
that show the latest trends from short and
It’s our challenge to brides to be at their
sassy to high drama.
personal best on their wedding day.
T
oday’s bride has been talking to
bridal couples for more than 30
years. We listen to them, tuning in
to their hopes and their concerns.
Frankly, Canadian brides know us and trust
us. They know we will guide them to a wed-
2: Planning
5: Home
Planning a home, starting with choosing
We help couples design a wedding that is
fine and casual china, planning the ideal
uniquely their own...having a memorable
kitchen and shopping for home accessories.
service, choosing the ideal reception site,
Plus all the reasons why couples should
having a great menu and paying attention
register.
to detail.
6: Travel
ding that fulfills their expectations, while si-
3: Gallery
multaneously helping them plan their first
A showcase of unusual Canadian weddings
choice is to head for the islands, find the
home by showcasing all the latest trends.
across Canada, from intimate and informal
hot spots in North America or explore
to large and traditional.
Europe.
From the proposal through the honeymoon
Terrific travel destinations, whether the
to their first home, it’s all between the pages
of every issue of Today’s bride.
It starts with budgets, so practical week-by-
The editorial difference
week planning programs are in every issue.
● More
fashion – and it’s fashion that drives magazine sales.
And our shopping guides ensure making
● More
planning and budget guides.
successful choices, because couples are about
● More
ideas on personalizing both service and reception.
● More
practical options to help start a new home.
● More
coverage of real Canadian weddings.
to begin the biggest spending spree of their
lives.
And so Today’s bride reassures, educates,
entertains and inspires the bridal couple
● And
everything presented in a crisp, easy-to-read style.
throughout the exacting months that lie
ahead.
Today’s bride is, in fact, the most complete wedding guide in Canada.
Investment
Southwestern Ontario
Circulation: Over 50,000 per issue – see most recent CCAB statement
Published semi-annually: January and July
Closing: Spring/Summer: mid-October Fall/Winter: mid-May
Mechanical data
Printed web offset: Type page: 7" wide x 10" deep,
Trim-size: 8-1/8" x 10-3/4"; Column width: 2-1/4"
Number of columns: 3,
Screen value: 133; Perfect bound
Four-Colour
Unit size
Per issue ($)
based on a two-issue contract
Unit sizes:
Full page 2,100
2/3 page 1,875
All sizes are trim sizes. Please add 1/8" all around for bleed.
Bleed is only available on full-page ads.
W
Double-page spread 16-1/4" x 10-3/4"
1/2 page horizontal/vertical 1,525
1/2 double-page spread 16-1/4" x 4-9/16"
1/3 page square/vertical 1,175
2/3-page (vertical) 4-7/16" x 9-7/16"
1/4 page
995
1/2-page (horizontal) 6-3/4" x 4-9/16"
1/6 business card ad
850
1/2-page (vertical) 3-1/4" x 9-7/16"
1/2-page island 4-7/16" x 7-1/4"
1/3-page (vertical) 2-1/8" x 9-7/16"
1/3-page square 1/4 page
1/6 page (horizontal)
L
4-7/16" x 4-9/16"
A classified ad
50 words
550
3-1/4” x 4-5/8”
4-7/16” x 2 1/8”
Note that rates are for full-colour ads.
Deduct 20% for black and white ads.
Today’s bride is produced using a completely digital workflow.
Circulation
Full-page ads
● About 50,000 distributed throughout Southern Ontario
● Today’s bride is published semi-annually, in January and July
Must be supplied as a PDF-X1a, along with a proof made from the
final file which is calibrated to dMACS or SWOP standards.
* Ads supplied in other formats, such as InDesign or Illustrator, will incur additional
costs not included in space rates.
Partial-page ads
Must be supplied in one of the following formats: PDF, EPS, or TIFF file
saved in Macintosh format OR a complete InDesign file, along with a
proof made from the final file which is calibrated to dMACS or SWOP
standards.
* Additional work such as type changes, scanning and colour correction
● CCAB audited
Please
Pleasenote
note: If the second half of a two-year contract is cancelled,
* client
If the second
of a at
two-year
contract
is cancelled,
will be
will behalf
billed
the single
insertion
rate.client
All rates
arebilled
net.
atGST
the single
insertion
rate.
All
rates
are
net.
GST
not
included.
not included.
are extra.

Canada`s premier bridal publication

Transcription

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