Everlast Calilhanna Marketing Everlast
Transcription
Everlast Calilhanna Marketing Everlast
Erik Schrody was as surprised as anyone when he first heard the sounds on Everlast's new record, Whitey Ford Sings The Blues. Schrody, a.k.a. Everlast, had broken away from his five-year ride with L.A.-based House Of Pain and was in New York with Dante Ross and John Gamble recording a solo album when things took a left turn. "We were just making a straight hip~hop record. and I was literally sitting in Dante's living room one night strumming my guitar singing 'What It's Like,'" says Schrody, drinking a coke on the second floor of The Pontiac Grille in Philadelphia. "He came out like. 'What the hell is that?' He was like, 'Dude, tomorrow I want to cut that.''' What Ross was hearing was something pretty unusual, a rap artist writing melodic ditties on an acoustic guitar. Ross heard an artist breaking out of some of the rap stereo~ types, lyrically and stylistically, and envi· sioned music defying classification as solely rap or acoustic rock. Schrody resisted recording the song. but Ross persevered. After the tracks were laid down, Schrody recalls. "It just came out so good. I started realizing that all the music I've ever listened to in my life was starting to evolve with the hip-hop. My father was into Neil Young and country. Then I got into Kiss, Led Zeppelin and Black Sabbath before I ever got into rap. I always kept them sepa~ rate. But now I was like, 'Let's rry to incorpo· rate a Neil Young kind of vibe into hip-hop. Let's try to incorporate a country vibe into hip hop.' Ideas just kept popping up. This was not planned." The result is an impressively introspective and mature acoustic/rap/hip-hop album. To Schrody's credit, ir sounds remarkably organ· ic in a climate where rap/rock is quickly becoming taboo. Whitey Ford Sings The Blues. released in September on Tommy Boy Records, manages to imbue an honest folk element while delivering real rap. It's a strange mixture. and even Schrody is sur· prised it's been received so warmly right from the start. "The reception of this has been great," beams Schrody. peering up from under the brim of his worn black and brown leather hat. "I thought 1 was going to get a lot more resistance on this. We thought the record would have to prove itself. But I can feel the buzz. You know, right before the water boils. It's a good thing. I'm very happy right now." Schrody has many reasons to be happy. First of all. he's alive. With one day left for recording, a congenital heart condition sent Schrody to the hospital for emergency open· heart surgery, during which a faulty heart valve was replaced by a mechanical one. The seriousness of all this is thrown into greater perspective when listening to the album. While it certainly isn't uncommon to find numerous references to violence and death in rap music, there is an eerieness to the "We thought the record would have to prove Itself. But I can feel the buzz" redemptive tone on tracks like "What It's Like" and "Today (Watch Me Shine)." The personal references to death on "Painkillers" and "Death Comes Callin'" are also a little bit unsettling. Many things distinguish Whitey Ford Sings The Blues as atypical, from the hiphop, acoustic·framed arrangements to the revealing lyrics on "The Letter" and the swing feel and live horns on "7 Years." In conjunction with the release of the album, Schrody embarked on a mini~tour of small venues spanning a few weeks. covering terri~ tory from Tulsa, Ok., to New York. The live arrangement includes Schrody on guitar, Bran "Mr. White Folks" Tieman on lap steel and electric guitar, Kelly "Rusty" Logsdon on bass, Paul "Pablo" Legaspi on drums, Keith "Keefus" Ciancia on keyboards and Pat "Truly Odd" Freitas spinning as d.j. The pre~tour has given the band a chance to develop a personality around the material, and there are confirmed dates upcoming with The Urge. "The band is so tight now it's not even funny," brags Schrody. "The band wasn't part of the record, but I plan on keeping these guys with me for a long time. They're beautiful people. They're virtuosos at what they do, and I can say that with the utmost confidence. "They're from different schools of music, but when all of us get up there. it just happens. Wirh my knowledge and the d.j.'s knowledge of hip-hop. and my lap steel guy's knowledge of the blues, and the key· board and drummer's knowledge of jazz, and the bass player's all over the place just swinging, we get this vibe that really, well... it's unique." With a new band, a new sound and a new heart. it isn't cliche to say Schrody has a new lease on life. Schrody's been through plenty in the past two years. and this album is a musical chronicle of it, successfully transcending genres and stereotypes. Schrody seems to have learned something from all of this. as well. "You know," Schrody says as the conversation starts heading for a close. "everybody walks around saying. 'You might step off the curb and get hit by a bus tomorrow.' But for most people that's not tangible. It's just something they say, like 'knock on wood.' But for me it's a little more tangible. When I go to sleep at night, you know, there's a slight chance that I really might not wake up tomorrow. Supposedly I'm healthier than I was before because I don't have a heart defect anymore. But that thought flashes through your mind. When you go to bed one night and wake up five days later in the hospital, it makes it a littie more real." hftder AmericaftSid Slral li.l: $880.00/43% Ollli.1 Price! (lollil 3-Pilku, Slr.I.... ler 5-W.v To•• S.I.ctor S.. illh Ror..... d ~i.tt"'o"d Blockfi.i,h Co.. NoIl.dud.d ~7400706 !llI!l:lIW liNG Of PRUSSIA, FA 139 EAST DElALB PIKI (110)265-_ ROC""" 17