About Acer - newcytech

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Discover
the true
nature of
technology
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circle-line.eu - UK 2007
the brand
As we move deeper into the twenty-first
century, global companies are being seen not
only as producers of products and services,
but as living, breathing organisms that have a
real and tangible impact on the environment.
There is a palpable sense of responsibility
today that goes beyond market expectations
J. T. Wang
Chairman Acer Inc.
and shareholder value. We are here for the
good of our customers and that includes the
world they live in.
One barrier to innovation is the effect progress
can have on nature. Acer has overcome
many barriers in its ongoing commitment to
safeguarding the environment.
A commitment that will see us break down
many more in future.
A global company’s
interests must embrace
not just what it does but
how it does it.
the brand
Gianfranco Lanci
President Acer Inc.
Technology now has both
the opportunity and the
responsibility to simplify
our relationship with the
world around us.
Acer’s brand mission has always been to
break down the barriers between people and
technology, and for us this is far more than
an empty slogan. It’s the way we believe our
world should be.
A world in which people are empowered to
achieve their personal goals and given the
instruments they need to change it for the better.
After all, what are barriers if not challenges?
With the right tools,
none are impossible to overcome.
the past
To Acer, the true nature of technology is its ability
to innovate, transform and enhance
the world around us.
Ever since Acer first started in 1976, we have
cultured a passion for innovation through the
development of dependable, user-friendly
technology designed to bring out the very
best in people.
After thirty years of the same, uncompromising
commitment to excellence, we have a very clear
idea of how far we’ve come.
And we know exactly where we’re going.
Technology is our
way of applying
the lessons we learn
on a daily basis.
It shows us just how
far we’ve come,
and points the way
forward.
important moment for any company.
By focusing on the
goals and objectives of
our customers,
we have transformed
Acer from a rising
star to a force to be
reckoned with.
Celebrating 30 years by becoming
one of the leading global PC vendors
is a matter of pride that reflects the
determination and spirit of the people
behind the Acer name.
We are now recognized as a driver of
innovation in one of the world’s most
intricate and competitive markets.
Our first-class business-model,
commitment to innovation and
dedication to the development
of easy-to-use technology have
allowed Acer to shine when others have
struggled, and have anchored the Acer
name in the hearts and minds of people
and businesses the world across.
the present
Celebrating 30 years in business is an
the future
A company’s future can only be assured
by setting firm foundations
in the present.
At Acer, we believe in challenging
ourselves everyday to meet the
demands of tomorrow.
We believe wholeheartedly in
empowering our customers beyond their
wildest imaginations, making innovation
both easy to use and immediately
rewarding.
How we do this is by listening
carefully to what our customers tell us,
continuously adapting our strategies and
reinventing our long-term goals as their
individual needs evolve.
By listening, we learn.
By learning, we adapt.
the environment
Along the path of innovation, technology
also has the responsibility to defend
the environment.
Companies can do this in two ways:
by focusing on the environmental
impact of its products throughout
their entire lifespan and by assuming
full responsibility for implementing
sustainable businesses practices based
on mutually beneficial interactions with
their customers.
At Acer we believe that both are required
if technology is to be embraced
by the future.
Sustainable development has always
been an integral part of our company
strategy, ensuring our customers
receive the full benefit of each and every
technological breakthrough.
And the Acer logo is our promise for
a responsible future.
Our promise
for a responsible future.
the environment
The relationship between technology
and nature is not as abstract as you
might think.
Technology is defined as the body of
knowledge available to create and use
instruments of incremental complexity
and their interrelation with life, society,
and the environment.
In nature, a gradual process in which
something changes into a different and
usually more complex or better form is
called evolution.
By definition then, technology is simply
man’s interpretation of evolution.
Acer believes that technology is the
ultimate gift of nature, and that the bond
between them should be protected
above all else.
Technology gives us the power to
innovate and with it, the responsibility to
safeguard the future of our planet.
The unbreakable bond
between Nature and
Technology.
perfection is the result of teamwork,
dedication, flexibility and determination.
Teamwork makes the real difference,
but for a team to be successful, each
individual member has to realize his or her
full potential, day after day, match after
match, race after race.
And when they do, the results are
phenomenal.
In sport, just like in business,
“Empowering People” is just the
beginning.
It’s no secret that any successful business
is the product of great teamwork. Acer is
no different.
That’s why we’ve built one of the world’s
greatest teams.
True champions
can only be found
in great teams.
team spirit
Sport is a world in which the pursuit of
Some teams are
more passionate than
others. Very few are as
passionate about what
they do and how they
do it as Ferrari.
Over the past 60 years, Ferrari has constantly
technological supremacy and the pursuit of
pushed technology beyond established limits,
groundbreaking digital solutions.
taking the world on a long and inspirational
journey of pure passion.
Just as Ferrari has brought sublime style and
sophisticated performance to the motoring world,
In 2003, Acer signed an agreement to become the
the Acer Ferrari range of products bring our
Official Supplier to Scuderia Ferrari, and in 2006,
passion for innovation to the world of
became Sponsor of Scuderia Ferrari,
information technology.
highlighting our absolute dedication to
Ferrari Hi-tech passion
Produced under license of Ferrari Spa. FERRARI, the PRANCING HORSE device, all associated logos and distinctive designs are trademarks of Ferrari Spa.
mobility
Just as people are free to enjoy life and
do business on the move, we believe
technology should be there at their
side, helping them capture the moment,
store it and send it where it’s needed.
We believe that even the smallest
advances in mobile technology make
a significant impact on the lives of our
users, giving them far greater freedom
to explore, produce and communicate
on the move.
Over the years we have made it an
unconditioned priority to conceive and
introduce innovative, dependable and
user-friendly mobile solutions designed
to liberate the imagination and enhance
the efficiency of our customers.
Technology should free
users from the constraints
of everyday lives.
people and technology is not just about
processor speeds and cutting-edge
multimedia components. It’s about our
perception of technology – the way we
embrace it, use it and incorporate it
into our lives.
With the flagship Gemstone concept,
Acer gave its designers room to
express their creativity, insight and
passion for innovation, allowing them
to create a notebook that is as much
a work of art as it is a work
of engineering.
The Aspire series continues to embody
When mobile
technology brings
the finest digital
entertainment to the
home, the result is the
Acer Aspire.
everything we have learned about
digital entertainment and sets the
mobile benchmark for others to follow.
mobility
Breaking down the barriers between
redesigning the elements and features
that have made the TravelMate series so
popular with business professional the
world across, and in doing so, continues
to redefine the meaning of mobile
performance.
Performance that no longer compromises
mobility, but enhances it.
Technology that no longer confuses
users, but empowers them.
At Acer, we believe that by providing
businesses with mobile performance
they can count on, we empower them to
shape their future exactly the way they
need it.
Business moves
at the speed
of technology.
mobility
Acer is constantly rethinking and
enterprise
What separates a good company from a
great one is the ability to re-invent itself
even when it’s the market leader.
For years, Acer has transformed its
unique understanding of business into a
comprehensive selection of innovative,
dependable enterprise solutions.
Only in this way can we deliver the levels
of excellence, reliability, scalability and
value for money Acer is renowned for
throughout the business world.
Now, with the Professional division
dedicated entirely to the development of
SMB- and Enterprise-targeted solutions,
Acer has taken yet another step closer
to the evolving needs of our growing
number of business customers.
Setting standards
has always secured
business success;
building on them
requires dedication.
efficiency, Acer continues to break down
new barriers between our customers’
businesses and the technology they use.
Acer’s range of professional PC
solutions were designed to seamlessly
integrate ground-breaking technology,
innovative, space-saving designs,
effortless expandability and solid
reliability into the most demanding
business worlds.
But by far the most important
Your business
is our
business
element for Acer is our commitment
to maintaining our reputation as a
technology partner businesses can
depend on.
enterprise
Driven by innovation and the pursuit of
a massive change in the way their
information is stored, shared, sent and
delivered over in-house and public
networks.
Information is
the currency
businesses invest
in their future.
With the arrival of enterprise networks,
information is now available around
the clock and around the world,
empowering professionals and
companies to make split-second
decisions and propose long term
investments.
Information therefore is the most
valuable asset a business possesses.
From the beginning, we’ve taken
a user-oriented approach to the design
of our Altos Server, Storage and wired
and wireless networking solutions,
providing tailor-made security and
manageability solutions that protect a
company’s information from
the moment it is created.
enterprise
Over the years businesses have seen
convergency
Convergency is without doubt one of
the most exciting areas of technological
innovation.
Convergency is the dream of digital
entertainment enthusiasts, promising
seamless integration of all digital media
into simple, easy to use devices that
bring the best of online and offline
entertainment into our lives.
With a brief like that, it should come as
no surprise that a company with Acer’s
passion for innovation is one of the
world’s leading developers
of award-winning convergency devices.
After all, to Acer, convergency is just
another barrier coming down.
In the world of
convergency,
creativity writes
the rules and imagination
sets the limit.
moments.
If you’re a gamer, it’s the shiver you get
when you think you’ve lost control. If
your thing is movies, it comes when you
feel the emotion the director wanted to
capture. If you’re into music, nothing
beats the thrill of a live concert.
In a digital world, our contact with these
moments comes through the monitor,
so at Acer we thought this would
be a great pace to start refining our
What you see
can stir your
imagination.
How you see it
can stir your soul.
convergency skills.
With seven different ranges spanning
every conceivable need, expectation
and standard, Acer has built a reputation
as one of the world’s most successful
conveyors of pure, digital emotion.
convergency
Digital entertainment is all about
and many permutations.
But one thing is constant.
Entertainment needs to be simple.
By installing Empowering Technology
across our entire range of digital
televisions, we have brought simplicity
to the home.
But for Acer this wasn’t enough.
For us, convergency revolves around
four fundamental characteristics:
“Integrated”, “Digital”,
“Entertainment” and “Access”.
We realized that if we could combine all
Entertainment needs
to be simple.
of these into a single device we would
start a convergency revolution.
When we did, the Aspire iDea
was the result.
convergency
Convergency has many components
a
The true
nature of
technology
acer.co.uk
Acer UK Ltd
Tel. +44-0208 283 3000
Fax +44-0208 283 3001
Sales enquiries: 0870 853 1005
acercomputer.fi
Acer Computer Finland Oy
Tel +358-9-225 2690
Fax +358-9-225 26916
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acer.cz
Acer Czech Republic s.r.o.
Tel. +420 244 112 555
Fax +420 244 112 599
acer.no
Acer Computer Norway AS
Tel. +47-66-761 070
Fax +47-66-901 031
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Acer Polska
Tel. +48-22-471-06-00
Fax. +48-22-471-07-00
www.acer.ru
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Tel. +7 495 980 54 44
Fax +7 495 980 54 43
acer.dk
Acer Denmark A/S
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Fax +45 39 16 88 01
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acer.hu
Acer Magyarország
Fax +36-1-33-6-3309
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Tel. +97-14-8813111
Fax +97-14-8812200
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Tel. +49-4102-488 0
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Acer Africa
Tel. +27 11 233-6100
Fax +27 11 233-6200
Call Centre: 0861 653 653
acercomputer.se
Acer Sweden AB
Tel. +46 (0)8 505 573 50