Media Kit 2014

Transcription

Media Kit 2014

DMNmedia.
The marketing solutions group
for The Dallas Morning News.
Media Kit 2014
Go GuideLive
And reach the entertainment crowd
like never before
GuideLive is the #1 site for events, dining and
entertainment in Dallas and FortWorth. With the
addition of the popular listings and editorial talent
of PegasusNews, GuideLive is now the most
comprehensive site of entertainment news and
listings in D-FW.
• Comprehensive listings now and recommendations on the area’s best restaurants and events from our trustworthy critics and local entertainment lovers like you
• Easier access to listings on our home page
• An updated Things To Do widget
• New ways to discover listings that affect your life
508 Young Street Dallas, TX 75202 • 877-265-3995
Source: December 2011 Quantcast
DMNmedia. The marketing solutions group for The Dallas Morning News.
Dallas = Entertainment
Connect with a vibrant, diverse,
and engaged audience ready for
everything Dallas has to offer.
As the fastest growing Top 5 market in the nation,
D-FW is a hotbed of cultural diversity and activity.
52% under the age of 44 — the nation’s youngest metro audience
3,176,480 eat out four to nine or more times a month
2,000,000+ see movies within the first two weeks of opening
875,000 + ages 35-53 attend live events
Sources: 2013 Release 2, Scarborough Report.
2013 Nielsen Claritas.
Why more than 600,000
people in D-FW look forward
to Fridays
Guide is the ultimate weekly planner and the area’s most fun-tastic
source for everything entertaining to do in D-FW. Guide brings the
sizzle to every Friday Dallas Morning News. It’s a weekly tabloid-sized
publication that’s Dallas’ handbook on what to do, where to go, what
to see, and where to eat. More than 670,700 readers enjoy weekly
theater and event reviews, restaurant listings by category, movie
listings and restaurant reviews. Plus an inside look at what’s new
in town, what’s hot, and what’s not.
Guide Reader DMA
47%
47%
Household Income $75k+ 42%
40%
Homeowners
72%
70%
Home Value $150k+
38%
33%
Children at Home
31%
46%
College Graduate
32%
29%
Average Age 35-59
Sources: 2012 Release 2, Scarborough Recontact Report.
Along with award-winning weekly content, Guide publishes
special issues throughout the year highlighting various
aspects of D-FW life including our popular Best In DFW series.
January Best in DFW
February Spring Festival Preview
March Best in DFW
April NCAA Preview
April Parents Guide To Summer
April Best In DFW
May/June Best In DFW
July Best in DFW
August Fall Arts Preview
September Texas State Fair
September Best in DFW
October Best in DFW
November Holiday Planner
December Best in DFW
The new GuideLive goes all
out – for people who go out
GuideLive
We’ve added more coverage of events, more photos, more
video and more local entertainment features. Plus we’ve made
it easier for viewers to find what they want in one place, like
links to restaurant listings on the same page as restaurant
critic Leslie Brenner's recent reviews and blog posts.
With more than 3,000,000 monrhly page views and over 672,000
visitors, entertainment seekers come to GuideLive to find up-to-the
minute news and reviews on all the goings-on in D-FW, restaurant
and movie reviews, upcoming events and more.
Connect with GuideLive
GuideLive truly is the ticket to everything entertaining in D-FW.
We routinely offer viewers the chance to win tickets to the area’s
hottest concerts, local performances and more. Look to GuideLive
for opportunities to engage with the entertainment crowd.
Sources: Omniture Sept-Nov 2013, Entertainment.
Connect with the vibrant
entertainment crowd – 24/7
The GuideLive audience goes out
•30% more likely to see movies within the
first two weeks of opening
•57% more likely to visit an art museum
•71% have made Internet purchases in the past 12 months
The ultimate entertainment source is the now the ultimate
tool to reach the going-out crowd.
GuideLive Reader DMA
57%
50%
Household Income $100k+36%
24%
Homeowners
94%
70%
Home Value $350k+
14%
6%
Children at Home
56%
47%
College Graduate
46%
29%
Average Age 25-49
Sources: 2012 Release 2 Scarborough Recontact Study.
D-FW’s top critics are at Guide and GuideLive
Directing readers and viewers to the best restaurants, movies, concerts, theater and family fun in the area.
Chris Vognar
Our celebrated
film critic brings
intelligence,
discernment and
context to his
reviews.
Scott Cantrell
We have the
country’s most
esteemed and
knowledgeable
classical music
critic who’s
always ready to
sound off on the
area’s top events.
Nancy Churnin
Guide and
GuideLive’s
theater critic
covers theater
and family fun
for The Dallas
Morning News.
Ann Pinson
No one in Dallas
is more plugged in
than Ann Pinson,
the Guide’s editor,
about what’s going
on in and around
town.
Michael Granberry
Whether he’s
writing about
Shepard Fairey’s
murals, the
Eskimo Olympics
or the culture
of Fidel Castro’s
Cuba, arts guru
Michael Granberry
always brings
depth, intelligence
and humanity to
his subjects.
Leslie Brenner
Readers can’t wait
to get the dish
on new places
to dine from our
restaurant critic,
and they look
forward to her
popular Best In
DFW columns.
Sarah Blaskovich
The beloved
PegasusNews
editor has joined
GuideLive, and
she brought her
insight and expert
commentary
on everything
entertainment in
North Texas.
Mark Lamster
Dallas deserves
a premier
architecture critic
and Guide and
GuideLive now has
that and more in
Mark, a professor
in practice at
UTA School of
Architecture who
covers signature
architectural
projects, the
environment and
community.
Rick Brettell
Our seasoned
art critic is an
internationally
respected art
historian, curator
and educator who
informs on local
art works and
exhibitions that our
readers want to
know more about.
Joy Tipping
When readers
need to find a
unique haunt or
just venture to a
good time, they
look to Joy’s
columns for ideas.
Plus: Arts & Life in
The Dallas Morning News
Packed with informed quality writing, Arts & Life is the daily
feature of The Dallas Morning News that focuses on Dallas’ arts
and entertainment scene.
For extra fun, Arts & Life boasts four pages of comics, puzzles and
advice columns each day. Plus, Arts & Life focuses weekly on health,
food, gardening, home design and anything that helps our readers
live better.
Arts&Life Reader
Male
46%
Female
54%
Average Age
47
Get up close to your
consumer’s interests
with native advertising
Imagine a story on GuideLive presented by you. Native Advertising gives your
company a unique opportunity to sponsor consumer-focused content — and
be positioned right next to it.
Placed right alongside our other content, your article will be presented in vivid
color to an engaged and focused audience who are already searching and
reading related content online.
As a sponsor, you will be seen as an expert in your field. We provide article
content to our engaging, entertaining and informative website, using you as a
reference.
Additionally, you’ll have the opportunity to be included in our Stay Connected
section, which encourages readers to “like” your company on Facebook.
41% of U.S. brands have already incorporated sponsored
content into their strategies.
Call big attention
to your message
With a full front, inside and back cover Guide Wrap that
announces the big news in a vibrant new way.
9.66"
11.0"
5.5"
Mechanical
Requirements
2.75"
Size
1/8 horizontal
Dimensions 2 col x 2.62"
1/4 vertical
1 col x 11"
1/4 cube
2 col x 5.41"
Island
2 col x 4"
Full
4 col x 11"
1/2 vertical
2 col x 11"
1/2 horizontal
4 col x 5.41"
Full-Run ROP Frequency Rates Standard Ad Sizes
All ads are net and include four-color. Rates are
per week with consecutive week commitment.
Comics & Puzzle Strip
• 11"w x 3"d
Premium Positions
• In-paper strip ads: 4 column x 2"
• Island ads (Limited Inventory)
• Pages 2, 3, 5 and back cover
Guide Options:
• Multiple ad discounts
• Courtesy rates - Contracted TDMN advertisers can run up to 4 times in
Guide without a contract
Newsletters & E-Blasts
• Includes 8 targeted E-Blasts based
on demographics (4 on Facebook®, 4 on Twitter®). Message subject to approval
Inside strip*
4 col x 2"
Newsletters include GuideLive: Best of the
Weekend, Restaurant News, At The Movies,
Concert Update, and Tout and About with
Mr. Dallas. Message subject to approval.
Guide Outside the Box
Standard Guide Front Page Note Sticky
• One color or process color
Doubletruck
9 col x 11"
Column Conversion
1 column = 2.29"
2 columns = 4.75"
3 columns = 7.20"
4 columns = 9.66"
Doubletruck/9 columns = 20.48"
Guide Cover Wraps
• 4 full pages or 2 spreads or 2 full pages
and 1 spread
• Deadline: 2 weeks prior to run date
• Editorial blackout dates may apply
Online ad specifications
300x250*
728x90 Expandable*
Sliding Billboard*
guidelive
Format
Frame Rate
Flash
24 fps
GIF/JPEG
guidelive.com
Format
Frame Rate
Flash
24 fps
GIF/JPEG
Max. Size
40k
30k
(728x315)
Expanded
Frame Rate
Flash
24 fps
GIF/JPEG
guidelive.com
(Pencil 950x30)
Format
Frame Rate
Flash
24 fps
GIF/JPEG
Max. Size
20k
10k
Max. Size
60k
60k
(Billboard 950x300)
Format
Frame Rate
Flash
24 fps
GIF/JPEG
Max. Size
60k
60k
Max. Size
40k
30k
Maximum 3 animation loops or 15 seconds.
*Audio must be user initiated only.
728x90*
guidelive
Format
Frame Rate
Flash
24 fps
GIF/JPEG
Max. Size
40k
30k
Maximum 3 animation loops or 15 seconds.
Maximum 3 animation loops, 15 seconds or 3 panels.
Expansion is down.
Maximum video length of 15 seconds.
Format available: Flash Video File (.flv)
Maximum 3 animation loops, 15 seconds or 1 panels.
Expansion is down.
1 auto-expand per user per day & any additional
expand must CLICK to expand, NOT on ROLLOVER.
*All third party ads must be served through an Apt-approved vendor.
We have the brightest brands in Texas
DMNmedia is the marketing solutions group for more than 80 digital, print and social products and services
to help you reach a targeted audience and grow your business.

Media Kit 2014

Transcription

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