to 2016 Media Kit

This Week
In Chicago
mission
KEY strives to be the indispensible information
source for the millions of annual visitors
to the Windy City.
These guests are actively looking for memorable
dining, sightseeing, shopping, nightlife
and cultural experiences throughout their stay
and rely on our information to guide them
on where to go and what to do.
KEY also strives to act as a conduit to help clients
capitalize on Chicago’s record setting visitor market
by helping them engage and connect with
leisure and business travelers.
audience
Chicago has one of the most dynamic
visitor markets in the country due to the diversity
of accommodations as well as the wide range
of leisure and business pursuits.
HIGHTLIGHTS
Chicago’s visitor market hit a record level in 2015
with 51.83 million guests!
In 2015, visitors to Chicago spent over $14.8 billion
Nearly 80% of Chicago domestic visitors came from
8 states (IA, IL, IN, MI, MN, MO, OH, & WI)
The average length of stay is 2.97 days
Chicago’s central business district has over
39,000 hotel rooms
O’Hare Airport is the world’s busiest
in terms of flight operations
Sources - Choose Chicago, TR Mandingo & Co., World Business Chicago
the leisure visitor
Chicago tourists primarily visit on the weekends
and actively seek out unique and memorable
experiences and destinations.
DEMOGRAPHICS
39.82 million tourists visited Chicago in 2015
In 2015, tourists spent over $10.1 billion
The average length of stay is 2.89 days
The average travel group is 2.68 people
The average income is $98,000
TOP ACTIVITES
dining/nightlife
shopping
tours/sightseeing
beach/waterfront
museums
Source - Choose Chicago
the business visitor
Chicago’s business travelers are primarily here
mid-week and seek out a higher level of destinations.
DEMOGRAPHICS
11.65 million business travelers visited Chicago
in 2015
In 2015, business travelers spent over $4.4 billion
The average length of stay is 3.05 days
The average travel group is 1.63 people
The average income is $137,000
The average age is 44
67% of business travelers are male
60% of business travelers have college degrees
79% of business travelers are married
Source and photo - Choose Chicago
about us
KEY-This Week In Chicago was founded
by Walter L. West Sr. in Chicago on August 8th, 1920.
Our publication is the nation’s oldest continuously
published visitor magazine. In addition to Chicago,
local editions of KEY MAGAZINE and our affiliates
can be found in over 17 markets worldwide –
serving a total annual audience of
over 50 million travelers.
In Chicago, our print & digital offerings are
THE go-to resource for over 70,000 visitors each
week. These guests rely on our information to guide
them to memorable dining, shopping, sightseeing,
nightlife and cultural experiences.
In addition to our printed publication,
KEY offers a complete suite of integrated marketing
initiatives, all of which are focused to help clients
increase their exposure, prominence &
corresponding sales from visitors.
As a family owned business, we take great pride
in partnering with other local organizations
to help them grow and prosper.
in every issue
THIS WEEK IN CHICAGO
A day-by-day itinerary of the best events
throughout the city
KIDS KORNER
A curated list of activities for family’s with kids
of all ages
CITY SCENE
Chicago’s best sightseeing and cultural attractions
MAPS
Detailed maps of Chicago neighborhoods
and the suburbs
SHOPPING FINDS
A diverse selection of local independent stores
and national retailers.
CULINARY ADVENTURES
Every cuisine, every budget, every neighborhood
AFTER DARK
From the bright lights of the stage to the low lights of a nightclub
and everything in-between
in every issue
Each weekly edition of KEY MAGAZINE showcases
the city’s best dining, sightseeing, shopping, nightlife
& cultural experiences. Each issue is perfectly crafted
to give visitors the most up-to-date information
in a portable format.
The Daily Calendar, Bucket List and On-Stage
features give readers a curated snap-shot of
the week’s “must-do” events. Dynamic section leads
provide readers a quick overview of important
destinations within each category. Each issue also
features hundreds of comprehensive descriptive
listings giving readers a wide range of offerings
at every price point, neighborhood and vibe.
A fold-out city map is the backbone of each issue,
provides visitors with the essential layout for
navigating through all of the fun activities and
events they came to Chicago to experience.
Readers will also find detailed neighborhood maps
which feature The Magnificent Mile,
Millennium Park, the Riverwalk, Lincoln Park
and Chicago’s Suburbs.
mobile
Visitors are looking to connect with local
organizations while they are on the move and
KEY’s mobile initiative is second to none!
KEY’s revolutionary mobile app is a hand-help virtual
concierge that helps visitors not only find local
establishments, but also enables them to
-search by location or category
- make restaurant reservations
- view complete restaurant menus
- purchase tour/theatre tickets
- view theatre/tour highlight videos
- get step by step directions
- connect with hotel concierge
- and MUCH more!
FEATURE LISTING - $75 per month
BANNER AD - $250 per month
direct connect
As part of a comprehensive marketing campaign
targeting visitors, it is important to incorporate the
concierge & guest service community as they can
refer a substantial amount of business through your
doors! Dozens of leading organizations utilize KEY’s
hotel distribution program, weekly e-newsletters
and on-site hospitality events to keep their own
business “top of mind” to this influential audience.
KEY’s distribution team delivers collateral materials
such as rack cards, brochures, menu’s, gift bags etc.
to ALL downtown and major suburban hotels
for one low flat fee - $450
(print clients receive a $200 discount)
KEY also sends out weekly themed concierge
e-newsletters to EVERY local concierge as well as
over 600 guest service hotel professionals for one
low flat fee $350 (FREE for print clients)
KEY also partners with clients to help them host
“on-site & “in person” concierge networking events
to help build productive relationships with this
important group. Event pricing starts at $500
(FREE for print clients)
Chicago distribution
KEY distributes between 18,000 – 24,000 copies* every Thursday night to the following locations
*print run fluctuates depending upon seasonality, major convention or local event
KEY has a total annual readership of 3.8 million
**based upon 3.2 readers/users per copy
HOTELS
AC Hotel
ACME Hotel
Aloft
Allegro
Best Western – Grant Park
Best Western – Hawthorne
Best Western – River North
Cass Hotel - Holiday Inn Express
Chicago Athletic Assoc. Hotel
Chicago Getaway Hostel
Chicago South Loop Hotel
City Suites
Club Quarters - Loop
Club Quarters – Wacker Dr.
Comfort Inn Suites
Congress Plaza
Conrad
Courtyard - River North
Courtyard – Mag Mile
Crowne Plaza Metro
Dana Hotel & Spa
Days Inn - Lincoln Park
Doubletree Hotel - Mag Mile
Drake Hotel
Embassy Suites – Lakefront
Embassy Suites – River North
Essex Inn
Fairfield Inn - River North
Fairfield Inn – Mag Mile
Fairmont
Four Seasons
Freehand
Godfrey
Gwen
Hampton Inn & Suites
Hampton Inn - Mag Mile
Hampton – Majestic
Hampton Inn - North Loop
Hard Rock Hotel
Hilton Garden Inn – Mag Mile
Hilton Garden Inn - North Loop
Hilton Suites - Mag Mile
Hilton & Towers
Holiday Inn & Suites - Harrison
Holiday Inn - Mart Plaza
Holiday Inn Express - Cass
Homewood Suites – Mag Mile
Homewood Suites – River North
Hostelling International
Hotel Blake
Hotel Burnham
Hotel Chicago
Hotel Felix
Hotel Indigo
Hotel Monaco
Hyatt Centric - Loop
Hyatt Chicago - Mag Mile
Hyatt - McCormick Pl.
Hyatt Place - Loop
Hyatt Place - River North
Hyatt Regency
Inn of Chicago
Inn of Lincoln Park
IVY Hotel
Inter-Continental
James Hotel
J W Marriott
Kinzie Hotel
La Quinta
Langham
Lincoln Hotel
Loews Hotel
London House (opening 6/2016)
Majestic Hotel
Marriott - Mag Mile
Marriott - University Village
Mile North Hotel
Millennium Knickerbocker
Ohio House
Omni Hotel
Palmer House Hilton
Palomar Hotel
Park Hyatt
Peninsula
Public Hotel
Radisson Blu - Aqua
Raffaello
Red Roof Inn
Renaissance – Wacker Dr
Renaissance - Blackstone
Residence Inn - Loop
Residence Inn – Mag Mile
Residence Inn - River North
Ritz-Carlton
River Hotel
Sheraton Grand
Silversmith
Springhill Suites - River North
Sofitel
Soho House
South Loop Hotel
Swissotel
Talbott
Thompson
Travelodge
Tremont
Trump Hotel & Towers
Union League Club
University Club
Virgin Hotel
W - City Center
W – Lake Shore
Waldorf Astoria
Warwick Allerton
Westin - Michigan Ave
Westin - River North
Wheeler Mansion
Whitehall
Willows on Surf
Wit Hotel
Wyndham - Blake
Wyndham - Grand
OFFICE BUILDINGS
Aon Center
Bank of America
Chicago Union Station
Chicago City Hall
Hyatt Hotels Corp Office
Prudential Plaza
Concierge Unlimited /
Corporate Concierge
71 W. Hubbard
401 N. Michigan Ave
410 N. Michigan Ave
205 N. Michigan Ave
181 W. Madison
1 W. Wacker Dr
111 S. Wacker Dr
353 N. Clark St.
National Concierge Association
111 W. Jackson
Board of Trade 141 W. Jackson
175 W. Jackson
55 W. Monroe
227 W. Monroe St.
Concierge Conference Ctr.
35 W. Wacker Dr.
2 N. LaSalle St.
120 N. LaSalle
180 N. LaSalle
115 S. LaSalle
135 S. LaSalle
190 S. LaSalle
440 S. LaSalle
Boeing Bldg
55 E. Monroe St.
500 W. Madison St.
525 W. Monroe St.
5 S. Wabash
1 S. Wacker
5 S. Wacker
71 S. Wacker
111 S. Wacker
300 S. Wacker
311 S. Wacker
225 W. Wacker
33 W. Monroe St.
RESIDENTIAL BUILDINGS
680 N. Lake Shore Dr.
900 N. Michigan
180 E. Pearson Bldg
The Pearson
132 E. Delaware
21 W. Chestnut
Alta @ K Station
Belmont Reside 3 Locations
BridgeStreet Worldwide
MDA Apts
Eleven City Diner
Eugenie Terrace
Fisher Building
Field Museum
Flair Tower
The Fordham
Heritage @ Millenium Park
Sky 55 Bldg
Oakwood Apartments
The Pinnacle
The Clare at Water Tower
Palmolive Building
Presidential Towers
Seneca Residence Bldg
Trump Residence
MALLS/ATTRACTIONS/
MISCELLANEOUS
Best Buy
Block 37
Bloomingdale’s
Chicago Public Library
Eleven City Diner
Gleacher Center
Hottix
Go Airport Express
Macy’s Visitor Center
Merchandise Mart
Navy Pier
Nordstroms
Shops At North Bridge
Shops at 900 N. Michigan
University of Chicago
Yolk Restaurant (2 Locations)
O’HARE AIRPORT AREA
Aloft
Best Western – O’Hare
Best Western - Des Plaines
Candlewood Suites
Comfort Suites
Concierge Unlimited
Courtyard
Crown Point
Doubletree
Embassy Suites
Four Points Sheraton
Hampton Inn O’Hare,
Hilton
Hilton Garden Inn
Holiday Inn Select
Holiday Inn Express
Hyatt Regency
Hyatt - Rosemont
Loews
Marriott Hotel Suites
Marriott Springhill Suites O’Hare,
Marriott Suites O’Hare Airport
Radison
Renaissance
Residence Inn
Rosemont Hotel
Sheraton Gateway Suites
Signature Air Service Westin
NORTH SHORE
Best Western – Evanston
Best Western Plus - Glenview
Courtyard Marriott - Deerfield
Courtyard Marriott - Glenview
Courtyard - Highland Park
Courtyard - Lincolnshire
Crowne Plaza - Northbrook
Doubletree - Skokie
Embassy Suites - Deerfield
Hampton Inn - Lincolnshire
Hampton In - Skokie
Hilton Orrington - Evanston
Hilton Garden Inn – Evanston
Hilton, - Northbrook
Holiday Inn - Skokie
Hyatt - Deerfield
James Allen Center
Marriott Suites - Deerfield
Marriott - Lincolnshire
Renaissance - North Shore
Residence Inn - Deerfield
Roadway Inn - Skokie
Sheraton Hotel - Northbrook
Westin - Wheeling
Wyndham - Glenview
WOODFIELD AREA
Courtyard Inn - Arlington Heights
Doubletree - Arlington Heights
Holiday Inn Express
Howard Johnson - Elk Grove
Hyatt Regency - Woodfield
La Quinta - Elk Grove
Marriott - Schaumburg
Quality Inn - Elk Grove
Ramada - Elk Grove
Red Roof - Arlington Heights
Renaissance Convention Center
Sheraton - Elk Grove
Westin - Itasca
Wyndham - Schaumburg
OAKBROOK AREA
Best Western - Hillside
Doubletree
Hampton Inn
Hilton Garden
Holiday Inn - Oakbrook Terrace
Hyatt Lodge
La Quinta
Marriott
Marriott - Oakbrook Hills
MIDWAY AIRPORT AREA
Carlton, Midway
Clarion Hotel
Courtyard Inn
Fairfield Inn
Fairfield Inn & Suites
Hampton Inn
Hilton Garden Inn
Holiday Inn
Holiday Inn Express & Select
Midway Airport
Sleep Inn, Midway
rates
WEEKLY DISPLAY RATES – EFFECTIVE 3/1/16
1X
1.
KEY - This Week In Chicago has a Friday issue date
and is distributed weekly, on Thursday night.
2. All display ad rates are for consecutive weekly
insertions. Non-consecutive insertions – Add 15%
2. Posted rates are commisionable at 15% to
recognized agencies. (Based on gross invoice paid
within 30 days)
3. Special guaranteed positions are available at
15% extra.
4. Premium positions: back cover, inside front cover,
inside back cover and page 3 are available at 35%
extra. (minimum 52X run)
5. Display ads receive one complimentary descriptive
listing.
6. The publisher reserves the right to accept/reject all ad
and editorial materials.
4/5X 13X
26X
52X
FRONT
COVER
$3500
-
-
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FRONT
COVER
BANNER
$650
-
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FULL PAGE
$1750 $1350 $1250 $1100 $975
1/2 PAGE
$950 $800 $750 $700 $650
1/3 PAGE
$825
1/4 PAGE
$700 $575
1/6 PAGE
$625
PICK-OF
THE-WEEK
$450 $400
ON-STAGE
$165 P/W (LESS THAN FULL RUN)
$140 P/W (FOR FULL RUN)
$650 $600 $550 $495
$500 $450 $400
7. Advertisers/agencies assume all liability for ad content.
8. Closing dates are 30 days prior to publication date.
$450 $400 $325
$300
9. All ads are requested in digital format.
10. Ad cancellations must be made in writing to the
publisher 60 days prior to publication date and must
meet contract obligations or will be subject to a short
rate charge.
11. Publisher is not liable for any errors in an ad beyond the
first insertion.
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contact
connect with us
Walter L. West III – Publisher
[email protected]
Direct (312)961-6106
Nancy Vargas – Office Manager
[email protected]
Direct (312)943-0838
Kameron West – Production & Editorial Director
[email protected]
Direct (312)560-5959
Jessica Young – Account Manager
[email protected]
Direct (231)534-5713
Trisha Carey – Account Manager
[email protected]
Direct (773)330-1612
Mark Loehrke – Contributing Editor
[email protected]
OFFICE
222 W. Ontario Street Suite 420 – Chicago, Il 60654
Phone (312)943-0838 | Fax (312)664-6113
This Week
In Chicago
Serving Chicago’s visitors since 1920