Report Network And Learning Event Connecting

Report
Network And Learning Event
Connecting Small Farmers With Markets:
Challenge And Lessons Learned
June 1st, 2016
Background
AgriProFocus Indonesia is a national network that promotes and drives farmer entrepreneurship among
farmers and their organizations. It is part of a global AgriProFocus Network with Dutch roots, that offers a
central place (online and offline) where organisations, professionals, and agri-businesses can meet, do
business and share resources and knowledge. It is assumed by creating a space for valuechain stakeholders
to share and co-create, there will be an improvement in farmer entrepreneurship support system thus
leading to stronger farmer entrepreneurs. To create such space, AgriProFocus organizes regular calendar of
Business-2-Business events and fairs, expert meetings, knowledge events and debates. Moreover, the
network provides brokering services as well as an active online space for networking and exchange. How
AgriProFocus works is for and through its members. An active AgriProFocus secretariate depends heavily on
its member activeness. AgriProFocus in Indonesia is hosted by Hivos.
The network and learning event is meant to promote networking and lesson learn among members. In this
event, AgriProFocus will also present its 2016 activities thus make network member able to tap in. The
meeting will also act as consultative event for AgriProFocus 2017 – 2021 strategic plan.
Thus, the goal of the event are:
1. To share member lesson learned regarding market
2. To introduce members to each other
3. To share AgriProFocus Indonesia year plan, thus network members know AgriProFocus 2016 plan
and able to tap in
4. To consult with member AgriProFocus 2017 – 2021 business plan to gather inputs and comments
for AgriProFocus 2017 onward strategic plan
Date & Venue
The Network and Learning Event was held on June 1st 2016, from 9.30am – 1pm at Grand Hotel Cemara,
Central Jakarta.
Invitation Distribution and Participants
Distribution of the network and learning event invitation started on May 13, 2016 through the mailing list
and social media. 50 people attended the event, with diverse background. 6 people were from farmer
organizations, 12 from companies, 6 from knowledge institutions, 5 from governments, 19 from NGOs and 2
people came as individual participants. Based on gender, 20 people are female and 30 are male.
Agenda
Time
08.30 – 13.00
Registration & Exploring the Walls
08.30 – 09.00
Opening : Biranchi Upadhyaya (Hivos Hub SEA)
09.00 – 09.30
Connecting Small Famers With Markets, Challenges And Lessons Learned
Speaker : Marijn van der Laan & Noviyanto (VegImpact)
09.30 – 10.30
Discussion
10.30 – 10.45
Break & Matchmaking
10.45 – 12.00
Consultation on AgriProFocus 2017 Onward
Facilitation by Dika Rinakuki
12.30 – 13.00
Closing, Lunch
Opening
By Biranchi Upadhyaya (Hivos Hub SEA)
“Agriculture might be not be an interesting topic, but without it, there is no hope. Entrepreneurial
approach is needed for the better agriculture sector.” Biranchi Upadhyaya
Hivos has been cooperating with AgriProFocus for several years. This is because Hivos supports and values
AgriProFocus's works in terms of bridging the interests of agriculture stakeholders.
With its vast and abundant fertile soils, Indonesia is a major producer of a wide variety of agricultural
products. This sector also employed around 46 million Indonesian individuals, which represents 40-45
percent of the total Indonesian labour force. But although the numbers are relatively big, the agriculture
sector only contributes 15 percent to the country's Gross Domestic Product. And this number has declined
for last several years. This decline correlates with the reluctance of the youth to involve in agriculture sector.
This is the importance of organization like AgriProFocus to take place, to approach agriculture sector with
entrepreneurial thinking and values.
The other problem in the Indonesia agriculture sector is the policy. During the last 15 years, the number of
government investment in agriculture has declined. There is a hesitance in investing in small-scale
agriculture, even though it is the most efficient and sustainable production. Again, this is the challenge for
AgriProFocus to connect the small-scale agriculture to become more profitable in the future.
AgriProFocus Network And Learning Event Report – June 2016 – 2
Furthermore, there is a loss of biodiversity in this recent period. This problem is caused by the dependence
of human on chemical compounds. This is also the challenge for agriculture in general to produce ecofriendly and sustainable food to meet the needs of nine billion people in 2050.
Then, there is the problem of climate change. Agriculture is a sector that is very dependent on the climate.
Droughts in India for example, led to cases of farmer suicides. Many farmers committed suicide because
they're unable to pay the debts
We can conclude that agriculture might be not interesting topic, but it is the center stage of the Indonesian
economy. Without it, there is no hope. Entrepreneurial approach is needed for better agricultural sector.
Forums like AgriProFocus are also needed to bridge all the stakeholders to cooperate each other. Hivos
strongly supports this meeting and hope to engage more in upcoming activities.
Connecting Small Farmer With Market: Challenges And Lesson Learned
by Marijn Van Der Laan, Noviyanto (VegIMPACT)
“There are three elements that essential for supply chain development: contract farming,
continuous supply and farmer group organization.” Noviyanto
VegIMPACT (vegetable production and marketing with impact) is a food security program initiated by the
Dutch government to increase vegetable production and help the small farmers to connect with the market.
One of the VegImpact program is Product Market Combination (PMC) which connecting farmer with the
market. PMC involves farmers and supply chain partners such as traders, retailers, who together make
arrangements for improving existing market linkages or creating new market opportunities. Not like a
regular agriculture business which the type and quality of the products are determined by the farmer. PMC
promote the farmer to meet the market demand. Type of product and qualities are determined by the
market. This method provides price stability, income stability and market certainty.
PMC's are considered as a proof concept to show that cooperation in market oriented supply chains
potentially can benefit all supply chain partners and in particular, small farmer. Small farmers benefit from
vegIMPACT through training on improved production, practices and marketing. Participation of farmers
improves vegetable production and increase the profitability of production and marketing operations. This
results in more sustainable vegetable production and higher income for farmer families.
VegIMPACT has been collaborating with Indonesian farmers for 3 years. During that period, vegIMPACT has
concluded three elements in the market oriented mode of production. The first of element is contract
farming. Contract farming involves agricultural production being carried out on the basis of an agreement
between the buyer and the farm producers. Agreements contain info on volume, quality, delivery,
specification, price agreement and price specification, timescale of agreement.
The second is continuous supply. It means cultivating vegetable in certain way that stable volume can be
harvested on a weekly basis. The continuous supply is important because it can generate stable income on
weekly basis for farmers. The last element is founding of farmer group organization. With farmer group,
farmers can help each other in times of trouble.By this, farmers can able to arrange continuous supply.
Farmer group also can works as mediator if there is a dispute among the famers, or between the farmers
and traders.
Question and Answer
1. Which method do you suggest best, Supply Driven or Demand Driven?
The demand driven, because the problem in Indonesia, is that farmer’s lack of market information. Farmer
only plant the crops based on their intuition, not by the market demand. Sometimes the products are
flooding the market, because many farmers plant the same crops. This situation caused price instability.
This should not happen if the farmers know the information about what the market needs.
AgriProFocus Network And Learning Event Report – June 2016 – 3
2. Then, what about different commodities? Demand driven methods does not always apply to another
commodities, for example rice.
In PMC we conclude that there are three elements that important for supply chain development. One of
those is farmer group development. Probably the demand driven does not apply to other commodities than
horticulture; here is where the farmer group element takes place. With farmer group organization, farmers
are able to arrange the distribution of the products.
3. The market only accepts product with certain standards. What about the rest of products which do not
meet the standard?
(Fahmi) We also experienced the same thing. In our case, we processed our unused product into a different
kind of food product, then we sell it.
4. Most of the farmer group in Indonesia is founded merely for the formality to get the government’s fund.
How to encourage the farmers to form farmer group organization that not merely based on government’s
project? The market only appoints big supplier who produces multi commodities, how small farmers with
only single commodity compete with these giant corporations?
This is where the farmer group takes place, to organize small farmer with only one product ,and to
distribute the product to meet the market demand.
5. Who should take on the role as a leader in this supply chain mode of production? We (Indonesian farmers)
expect the government to take the role
We agreed that farmers in Indonesia still need support on this matter. In Europe and North America there is
a supply chain facilitators from the market who take the role. But in our opinion the supply chain facilitator
should be an independent body.
(Barid - LPPSLH Purwokerto) LPPSLH has been trying to cut the middle traders to shorten the chain supply
since 2013 with different method. LPPSH still involves the middle traders, in return the middle traders
should contribute in social obligation to society. Market driven is like the two sides of the coin. On one hand
it provides product continuity and price stability but in the other hand it forces the farmer to do something
that farmers could not afford. For example organic certification. The market only accept certified product.
Meanwhile, the price of the certification itself is very high, and it affects the production cost.
(Nanang - KRKP) In Indonesia, rice-farming is not merely about economics matters, also socio-cultural
needs. Sometimes the rice farmers do not have the precise economics calculation like vegetables farmers.
They plant with their intuition. And rice is also political commodity; price can be soaring high near political
events such as general election. So, it's difficult to apply the PMC method in rice.
(Rini) I think we should add the gender to the supply chain essential element. Because, based on my
previous research women's role is very important in farmer group organization.
6. To initiate this supply chain program, obviously we need a big investment, would we still be able to get the
fund from vegIMPACT?
Our program has been running for three years and this was our last year. There will be no more investment
in the upcoming year, but we still conduct the seminars and trainings in order to disseminate knowledge to
small farmer enterprises in Indonesia.
Consultation on AgriProFocus 2017 Onward
Dika Rinakuki facilitated the session by dividing the participants into seven groups to answer the three
provided questions:
1. What are the key questions the AgriProFocus network should focus on (country-specific-issue
mapping);
2. What do you expect from a network? How can we together improve the impact/importance of
AgriProFocus Network And Learning Event Report – June 2016 – 4
our network?;
3.What does this mean for the interventions/activities/services/products of the network secretariat
in the countries.
The Result of Group Discussion
Group Question 1
1
2

Question 2
Building professionalism
among Indonesian farmers
through Farmers Group
Strengthening

Making event with
specific theme

Interactive webinar
session



Knowledge sharing
platform
Farmers group association


Access to
finance/fundraising models
Market sharing among
members
Goverment
regulations on
trade


Agroforestry

Support in
promoting
members’ product,
market analysis
Sustainable farming


Coffee market information

Access to market
information for farmers
Relevant contact
for those who
needed

Food security which
focused on local food, for
example sorghum

Routine meeting

Discussion (Focus
Group Discussion)

Provide books, info
graphic about
agriculture

Routine discussion
through webinar

Technical
assistance

Provide access to
scaling up business

Entrepreneurship for coffee
and kakao

Palm sugar (access to
market and increasing
quality)

Product database per
area (commodities,
price updating)

Broader network
involving scientist

Sharing information
(education/course,
training, research,
scholarship, workshop,
seminar) and enabling
cooperation


3
Question 3

Supporting high value
commodity, such as
Coconut, Coffee, Banana,
Build partnership with
local government to
linking the policy with
grassroots necessity
Socialization of
AgriProFocus more
often

Support research in
agriculture and build
collaboration with the
universities


Active moderating
through website
(to linking and
discussion)
Member fee and the
secretariat give more
benefit

Start-up
connection

Latest agriculture
information (market
trend, policy, research,
opportunity)

Financial access


Business gathering
Partnership
brokering, linking
AgriProFocus Network And Learning Event Report – June 2016 – 5
4
5
6
Rice, Pepper, Cocoa,
Tamarillo, Soybean,
Manggo, Dragon Fruit,
Melon, Paprika, Forest
Honey, and Fisheries
Product


Mix farming


Young entrepreneurship
Provide information
and technology

Entrepreneurship to
support mix farming

Increase member 's
productivity, especially
in high value
commodity

Online-based market for
farmer’s product

Training for farmers
cooperatives

Capacity building for the
farmers

Strengthen the role of
farmer organization

Focus on rice, honey,
bamboo and coconut

Food crops diversification
and traditional medicine
(herbal)
Access to market,
Accessible certification
(affordable & fast),
Feasibility business
roadmap, Sharing
technology &
experiences, Business
development services
to private sector

SMS gateway for
market information

More private
sectors,
Information
distribution

Platform as a hub
for agriculture
stakeholder

Training for the
youth

Promote sustainable
finance for small
farmer and provide
financial literature

Facilitating dialog
between farmerprivate sectorgovernment

Sharing information
and online discussion
for problem solving


Mix the element of
business,
empowerment, and
technical knowledge
from academician
Finance access,
grant, and
organization
(based on location,
scale, specialty)

Accurate member
database

Strengthen farmer
organization

Matchmaking

Positive impact for
each other

Training for urban
farming

Mailinglist group

Translating book
about agriculture

Textile dyes

Marijuana as a herb and
medicine

Tobacco

Achieving film

Land for farming in Papua

Provide forum for
agriculture
stakeholder

Local community product
(e.g coconut sugar)

Family farming

Local seed

Quality control for farmer
products

Access to market

Training to enhance
competency of actors and
quality of farmer products

Linking to government

Product database

Give technical
assistance at the
grassroot level

Buyer database

Facilitating sharing
and connecting
member with the
experts from
private sector

Support lobbying
to government and
other competent
experts


Linking to
organization/person
who able to financing
the grassroots works
(assistance,
empowerment)
Information of
AgriProFocus Network And Learning Event Report – June 2016 – 6
demand /buyer
7

Cashew, seaweed, coconut
based products

Organic sertification




Network and price
database

Provide information
based on focus of each
member

Cooperation based on
common interest with
the all agriculture
actors

The network shall
connecting the
demand and
supply and bring
prosperity to the
farmer

Revamping the
government
regulation/policy
which not support
the farmer

Delivering the main
problem of
agriculture to the
government to
protecting
agriculture and
decreasing import

Financial access

Member data base


Household financing
management
Leasons learned, and
ccollaboration
partnership
Training (e.g
Product quality
training)


Sthrengthen smallhoder
farmer to gain more
recognition
Small farmers
empowerment to
access market
Partners portfolio
database


Email group for
blasting information

Campaign for food
safety
Provide open
source technology
which can be
accessed by farmer

Sharing and
discussion about
local seed and
GMO

Provide quality
control mechanism

Access to funding

Information
(market, product,
NGO, government,
etc)

Business gathering

Technical
assistance
Strengthen agrientrepreneurship for
feasibility to gain access to
finance

E-marketing training for
farmer

ICT for agriculture

Focus on rice and soybean

Access to market (e.g price
information)

Horticulture, coffee, cacao,
tea, nutmeg

Connecting producer
to consumer

Expecting wider
network to for various
lesson learned
Side event: Theme wall, Find your match wall, 2016 Activitiy wall
During the registration process, participants had the chance to exporer 3 walls: Theme Wall, Find Your
Match Wall and AgriProFocus 2016 Activity Wall. In Theme Wall, they may suggested new theme for
AgriProFocus new innovation community; in Find Your Match Wall, they may read profile of participanting
AgriProFocus Network And Learning Event Report – June 2016 – 7
organizations and made contacted with certain organizations; in AgriProFocus 2016 Activity Wall, they may
tapped in into specific current year activity.
Theme Wall
During the event, some participant expressed their interest theme through the theme wall. Other
organization or individual, who shares similiar interest with certain theme, can also show their support by
swriting down their name in to the theme. One theme, with at least two supported organizations may
become a new AgriProFocus innovation community. The potential new innovation communities are:
Quality assurance, Local Seed and Feasibility of Farmers Group Business . Follow up email, later will be
address to this organization for them to discuss activities they want to do to promote the theme they
supported.
Theme
Supported Organizations
Gender in Value Chain
-
Quality Assurance
Rumah Organik, VECO Indonesia, WAMTI
Fair trade market mechanism
-
Local Seed
Aliansi Petani Indonesia, Serikat Petani Indonesia, At Thariq, Rumah
Organik, KRKP, Wamti, Kussastri (personal)
Feasibility of Farmers Group
Business
AgriYouth, WAMTI, Rumah Organik, Fortani, VECO Indonesia, At
Thariq, Kussastri (personal), Aliansi Petani Indonesia
Agriculture Social Protection
-
Agriculture Insurance
-
ICT in Agri supply chain
-
Risk management in supply chain
-
Find Your Match Wall
23 organizations returned the additional profile form to AgriProFocus. This form were printed for further
matchmaking process. There were 39 potential matchmaking meetings, however due to technical issues,
only half abled to meet. These organizations later be introduced through emails.
AgriProFocus 2016 Activity Wall
There were four events posted in activity wall: Gender in Value Chain Training; Palm Sugar National
Meeting; Youth Camp for Young Agripreneurs; and Palm Sugar Financial Fair. Each organizations may write
down their organization name to any activity they may be interested with.
15 organisations are interested in Gender in Value Chain Training; 8 organizations are interested in Palm
Sugar National Meeting; 19 organizations are interested in Youth Camp for Young Agripreneurs; and 10
organizations are interested in Palm Sugar Financial Fair
Evaluation
After the event, AgriProFocus distributed a quick-and-dirty evaluation sheet as simple tool to get new
insights and a way for improvement. From 36 returned sheets, several informations can be gathered. And
from those responds, we can quickly concluded that inspite that the topic was relevent to most participant,
and the process was interesting, they did not get many new information. In contrary, although networking
not a priority, at the end, building a new network was mostly gained from the event.
AgriProFocus Network And Learning Event Report – June 2016 – 8
Information channel, expectation & benefit
The top information channel for the event is mailing list, 59% respondent selected AgriProFocus mailing list
as their source of information for the event, the second and third most selected are friends and facebook.
No one selected other AgriProFocus social media channel – twitter as their source information.
Those who were coming, came for new knowledge (48%), to get link to other organizations (34%), to
promote their organization (12%) , and other reasons (6%). And through the event, they received new
knowledge (36%), new network (48%), and other (2%) – 14% left blank answer.
Sessions content, dynamic & facilitation
42% of the event participants viewed the topic as relevant to their work, 28% viewed them as very relevant,
while 14% somewhat relevant and 17% choose not to answer. Looking at the session dynamic and
facilitation, in general, the participants viewed the material delivery style, discussion and matchmaking
dynamic, and facilitation style as good.
From the evaluation, there is a demand to have more casual delivery in all sessions.
Suggested session & topic for future Network and Learning Event
Session suggested
1.
2.
3.
4.
Agripreneurs consultation
Buyer presentation
Farmer sharing session
Organisation presentation
5.
6.
7.
8.
Product exhibition
Product learning
Product promotion / business pitching
Start up connection
Topics suggested
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Access to Finance
Access to Partner
Agricultural Social Protection
Agriculture labor
Coffee farmer capacity building
Design thinking approach for agripreneur
E-commerce for farmer
Family farming
Feasibility and Business Mapping per
commodity
Global market, export opportunity &
mechanism
Household financing management or
cooperative role
Local seed
Public Private Partnership (PPP)
14. Quality Assurance
15. Risk Management
16. Sustainable agriculture system,
technology & implementation
17. Technology in Farming
18. Top 10 products from Indonesia
19. Young people and Agripreneurship
AgriProFocus Network And Learning Event Report – June 2016 – 9
List Participants
No Name
Sex
Representative of
Email
Mobile
1
Agusdin Pulungan
L
WAMTI
wamti_indonesia@yah
oo.com
08129184101
2
Ana Saleh
P The Embassy of
Kingdom of the
Netherland
[email protected]
08118778002
3
Bibong W
P Rumah Organik
[email protected]
62818879869
4
Christina Sulistyo Rini
P Swisscontact Indonesia
christina.rini@swissco
ntact.org
081291702972
5
Dede Herland .V
[email protected] /
[email protected]
om
08118881567 /
082112864729
6
Dika Rinakuki
P CBI
[email protected]
7
Diny Hartiningtias
P Research Center for
Climate Change UI
[email protected]
m
08989163627
8
Edwin Halim
L
PT BPR Nasional
Nusantara
[email protected]
m
082122115050
9
Ewaldo Zulfikar Damanik
L
Arendo Global Suiker
ewaldo.zulfikar@gmail
.com
08568068486
10
Fahmi S.R
L
CV Mulio Fahmi
[email protected]
m
11
Holidi
L
Universitas Musi Rawas
[email protected]
d
082185714457
12
Handaru Tampiko
L
Institut Teknologi
Indonesia
[email protected]
om
081382376949
13
Kussastri
P Personal
[email protected]
081280480215
14
Lioni Breatrik
P Common Room
Networks Foundation
[email protected]
m
081808093266
15
Lewi Cuaca
L
PT Profil Mitra Abadi
[email protected]
m
0811800199
16
Lintang Sutawika
L
Ladang Nusantara
lintangsutawika@gmai
l.com
6285781521554
17
M. Iwan Nazirwan
L
Microbanker
Connection
[email protected]
82122391212
L
GIZ-SREGIP
AgriProFocus Network And Learning Event Report – June 2016 – 10
18
Marijn van der Laan
P Fresh Dynamic
Indonesia/ VegImpact
marijn@freshdynamic
s.biz
19
Mentari
P Agriyouth
mentariamandap@gm
ail.com
085257537885
20
Maula Paramitha W.
P AgriProFocus Indonesia
mwulandaru@agriprof
ocus.com
085729384699
21
Muhammad Syarif Abadi
L
Lembaga Kesejahteraan [email protected]
Sosial (LKS) Bantuan
.id
Kopi
081272429394
22
Nana Suhartana
L
VECO Indonesia
[email protected]
08113859944
23
Nanang Hari Supraptiyo
L
KRKP
bapake_jagat@yahoo.
co.id
081296903268
24
Nathalia Tjandra
P PT. Dujung Sejahtera
Bersama
nathalia.tjandra@gmai
l.com
085885855555
25
Nenny Wahyuni
P Universitas Musi Rawas
nennywahyuni@ymail.
com
081278910181
26
Lusi Dianti Duryat
P Sekolah Ekologi Kebon
Sawah Ath Thaariq
Garut
laspim_indonesia@ya
hoo.co.id
081222302024
27
Noviyanto
L
Fresh Dynamic
Indonesia/ VegImpact
28
Nyoman Oka Tridjaja
L
yayasan komoditi
lestari dan asia cocoa
net (ACN)
[email protected]
081388671684
29
Puspita Insan Kamil
puspita93@rocketmail
.com
085212773798
30
Putro Santoso Kurniawan L
[email protected]
081380166290
31
Rini Hanifa
[email protected]
08111110570
32
Rizki Estrada O.P
L
Petani Sayur di
Lembang/ Universitas
Winaya Mukti
estrada.callofduty@g
mail.com
081320040487
33
Ronnie S. Natawidjaja
L
Koperasi Pasar Lelang
Jawa Barat
[email protected]
m
08122015020
34
Setijanti Purwengtyas
L
Wahana Visi Indonesia
setijanti_purwengtyas
@wvi.or.id
082299289823
35
Tina Naitupulu
P AgriProFocus Indonesia
tnapitupulu@agriprof
ocus.com
081212503496
P Ladang Nusantara
Serikat Petani
Indonesia cabang
bogor
P Personal
AgriProFocus Network And Learning Event Report – June 2016 – 11
36
Ulfa Wulandari
P Hivos SEA
ulfa.wulandari@gmail.
com
081376922242
37
Veronica
P SCOPI
veronica.hlina@gmail.
com
08157600004
38
Yayan Daryana
L
Toko Segar.Com
[email protected]
om
081286398799
39
Yohanes Yanuarius
L
Bappeda Kabupaten
Manggarai Timur - NTT
[email protected]
082147969787
40
Biranchi Upadhyaya
L
Hivos SEA
[email protected]
g
41
Falahudin
L
WAMTI
falahudin.s.hum@gma
il.com
085870800600
42
Sinta R.U
P WAMTI
[email protected]
08121999018
43
Sitti Aminah P
P SEDSSTC Bapenas
[email protected]
m
081266293031
44
Ervin Maryoni
L
SEDSSTC - IFAD
Bapenas
[email protected]
o.id
081395897899
45
Eddy Pryono
L
Fortani
berkahhasilaam@yaho
o.co.id
0819058421878
46
M. Rifai
L
API
[email protected]
081332933501
47
Christiva Pawestri
P JAVARA
[email protected]
081289843803
48
Barid Hardiyanto
L
LPPSLH
baridhardiyanto@yah
oo.com
085293195531
49
Muhlas
L
LPPSLH
muhlas.lppslh@gmail.
com
085747739375
50
Fahmi S.R
L
CV Mulyo Fahmi
[email protected]
m
085226474000
51
Djoko Prakoso
L
PCRF
[email protected] 081283080862
52
Steviani T.
P PT. Dujung Sejahtera
Bersama
[email protected]
081398401023
AgriProFocus Network And Learning Event Report – June 2016 – 12