CrossStitch

Transcription

CrossStitch

An Annie’s Publication
23
PROJECTS WITH 11 CHRISTMAS PREVIEWS!
CrossStitch
®
America’s Premier Cross-Stitch Magazine
AUGUST 2014
Bright
Designs for
Summer
Summer Treats
To Stitch
SAMPLER
• E-Reader Cover
• Sunflower Pillow
• Annual Christmas
Ornament Preview
&
A NTIQUE NEEDLEWORK
Quarterly
Summer 2014
Historical
Pand
atterns
®
Cape Cod
Summer
page 20
More
20 BEAUTIFUL PROJECTS TO STITCH!
CrossStitch 2014 Special Collector’s Issue
CrossStitch
®
HALLOWEEN
47
®
FEBRUARY 2014
SAMPLER
A New Year,
A New Look!
• Stunning
Redwork
• Owl Tote &
Bookmark
• Snowmen
Towel Duo
Historical Patterns
page 7
#71
and More
Volume 19, Number 2
$6.99
25 FANTASTIC PROJECTS TO STITCH!
CrossStitch
®
$6.99
®
COVER
Winter Tapestry Pillow
Volume 20, No. 2
Quarterly
Winter Beauties for Your Home!
Spooky
Designs
#75
&
A NTIQUE NEEDLEWORK
Summer 2013
APRIL 2014
Blooming Spring Designs
Fresh Picked Beauties
• Cabbage Rose Pillow
• Hibiscus Tote
• Perforated Paper
Easter Basket
23 AMAZING AUTUMN PROJECTS TO STITCH!
CrossStitch
®
OCTOBER 2014
Fabulous
Fall
Designs
Celebrate Fall’s
Splendor
• Halloween Ornament
Spooktacular
• Create an Exquisite
Chrysanthemum
• Stitch an Owl
Candle Band
Petal Pincushion
page 64
Page 1 | Just CrossStitch / Sampler & Antique Needlework Quarterly media kit | Annie’s
Fall Wreath
page 33
READER PROFILE
*
20
BEAUTIFUL PROJECTS TO STITCH!
CrossStitch
®
FEBRUARY 2014
Magazine ProfileWinter Beauties for Your Home!
Just CrossStitch is the first magazine devoted to Just CrossStitch presents each design complete
counted cross stitch and the only cross-stitch
with lavish photographs, clear, easy-to-ready
title written for the intermediate- to advanced- charts, and complete, detailed instructions.
A An
Newin-depth
Year,
level stitcher. Recognized as the industry’s
Where to Find It source guide
A New Look!
leading publication, it was launched in 1983. • Stunning
appears in every issue and guides readers
Redwork
We celebrated 30 years during our pearl
in locating choice supplies and vendors to
• Owl Tote &
Bookmark
anniversary year in 2013. Each issue features a ensure stitchers can successfully duplicate
Snowmen
breathtaking array of original designs to bring • Towel
eachDuo
project. Join us as we create timeless
beauty and elegance to any decor.
heirlooms that will be treasured for years to
come.
COVER
Distribution: 60,000
Winter Tapestry Pillow
page 7
Average Age
54
of Just CrossStitch
subscribers
Demographics
Engaged
%
68
of readers rate their skill level as
advanced or experienced
74%
$395
average amount spent on
cross-stitch supplies in the
past 12 months
11 Hours
average number
of hours spent
cross-stitching each week
use websites
*Statistics are compiled from our Reader Survey
Passionate
READER PROFILE*
SAMPLER
&
A NTIQUE NEEDLEWORK
Quarterly
Summer 2013
Magazine Profile
Sampler & Antique Needlework Quarterly is the
premier magazine for those who look at the
handwork from centuries past with a sense of
awe, wonder and inquisitiveness. Each issue
contains a wealth of information that is sure to
delight, educate, and instruct. SANQ is packed
with articles that shed light on the world
in which the handwrought wonders of the
past were produced, and shares needlework
projects that challenge and build the skills of
the contemporary needlework artist.
Distribution: 10,000
Each project includes clear, easy-to-read
charts, complete and detailed instructions
and supply lists, and stunning photography.
Articles include lavish photographs of
antique needlework pieces and sewing tools
and are written by industry leaders and
passionate scholars. SANQ readers include an
experienced audience who are enthusiastic
about needlework and dedicated to sharing
their love of this timeless craft with others.
Join us as we journey into the past in search of
treasures made with needle and thread that
range from simple to sublime.
#71
Volume 19, Number 2
Demographics
$6.99
57
Historical Patterns
and More
Average Age
of Sampler & Antique
Needlework Quarterly subscribers
64%
of SANQ readers
who do not subscribe to
Just CrossStitch
Unique
®
$606
average amount spent on cross-stitch
supplies in the past 12 months
6:
number of
projects completed in past
6 months
Active
*Statistics are compiled from our Reader Survey
ONLINE
22 BEAUTIFUL PROJECTS TO STITCH
CrossStitch
®
Summer
Delights
Leaderboard (728 x 90 Pixels)
Celebrate Special
Occasions
• Exquisite Hardanger
Pillow
• Baby Footprints
Sampler
• Colorful Noah’s Ark
JUNE 2014
Websites
Just-CrossStitch.com
• 154,000 monthly page views
•Offers a Stitch Guide, Feature Patterns
and Favorite Finds
• Home to our online community where
cross-stitchers find inspiration and
ideas!
S
K
Y
S
C
R
A
P
E
R
(160 x 600
Pixels)
Newsletters
Dahlia Pillow
page 15
Just CrossStitch Newsletter
• 72,000+ subscribers
• Delivered every three weeks
• Reach cross stitchers with a
skyscraper, leaderboard, or content
block ad units
Dedicated Email Blasts
• Get response by sending your
marketing message to our 72,000+
subscribers
Follow us on Facebook!
Over 2,000 fans and growing!
www.facebook.com/
JustCrossStitchMagazine
23 PROJECTS WITH 11 CHRISTMAS PREVIEWS!
EDITORIAL & PRINT
CALENDARS*
CrossStitch
®
AUGUST 2014
May/June 2015
Bright
Early Summer; Celebrations; Wedding; Baby
Designs for
July/August 2015
Summer
Christmas Ornament Preview; Summer; Travel; Beach;
January/February 2015
Winter with a focus on Valentine’s Day; Home Decor
Projects; Redwork; Kitchen Designs;
Color palette: reds, white/cream, turquoise, orchid
purple, blues
Summer Treats
Patriotic Designs
To Stitch
March/April 2015
• E-Reader Cover
• Sunflower
Pillow
September/October
2015
• Annual Christmas
Halloween
Ornament Spooktacular; Fall; Halloween;
Ornament
Preview
Spring, including Easter, St. Patrick’s Day, Passover;
Home Decor Projects (table runners, place mats,
door hangings, etc.); Accessories (cuff and necklace,
tote, waste canvas bags); Spring Green; Landscapes;
Blackwork;
Thanksgiving
Color palette: greens, whites, yellows, purples, turquoise
November/December 2015
Christmas; Hanukkah; Snow; Winter; Quick Last-Minute
Gift Ideas
Cape Cod
Summer
page 20
Issue
Ad Close Date
Materials Due Date
Mail Date
Newsstand Date
February 2015
10/14/14
10/21/14
12/09/14
12/30/14
April 2015
12/16/14
12/23/14
02/03/15
02/24/15
June 2015
02/17/15
02/24/15
04/07/15
04/28/15
August 2015
04/21/15
04/28/15
06/09/15
06/30/15
Halloween 2015
05/12/15
05/19/15
06/30/15
07/21/15
October 2015
06/23/15
06/30/15
08/11/15
09/01/15
Ornament 2015
07/14/15
07/21/15
09/01/15
09/22/15
December 2015
08/15/15
08/25/15
10/13/15
11/03/15
February 2016
10/13/15
10/20/15
12/08/15
12/29/15
SAMPLER
histle
T
hreads
PRINT CALENDAR*
T
histle Threads introduces an Online University
for the lover of historic embroidery techniques
A
&
A NTIQUE NEEDLEWORK
Historically Inspired Needleart
®
Quarterly
Fall 2013
bby Cousins Family Record - January 2014
Issue
Spring 2015
Summer 2015
Autumn 2015
An exploration into crinkle silk used in late 18th century
and early 19th century embroidered American samplers. Unique
to American works, this wavy filament silk produces fantastic
effects when satin stitching. Based upon an unfinished
Massachusetts sampler by Abby Cousins in 1836, this family
record sampler can be personalized with your own information
while you learn the history of the record sampler, a popular
form for women in the early 1800s a
C
Ad Close Date
Materials Due Date
Mail Date
Newsstand Date
12/16/14
12/23/14
02/03/15
02/24/15
03/17/15
03/24/15
05/05/15
05/26/15
06/23/15
08/04/15
08/25/15
09/15/15
09/22/15
11/03/15
11/24/15
12/15/15
12/22/15
02/02/16
02/23/16
abinet of Curiosities Part I Encore - Rolling
Admission. An eighteen-month course teaching the
06/16/15
design and fabrication of embroidered caskets of the 17th
century. The first comprehensive survey of embroidered and
decorated caskets, the course includes graduate level history
of the design language, culture and artisans from the period.
Photographs include those of over 30 private and public
collections. Five projects allow the stitcher to explore the
unique techniques
and finishing
skills required to reproduce a
*Editorial calendar is subject to change
without
notice.
historic casket or design a unique contemporary piece. Nine
full casket designs are provided for the student to choose as
well as tem-plates for two casket shapes and over 500 motifs,
enabling a personalized design. More details are found at
www.thistle-threads.com/casket a
Winter 2015
Spring 2016
T
utor Rose - December 2013 A three-month exploration
of gold and silk composite stitches from the 17th century in
®
23
SPECIFICATIONS
OnLine Classes Ad 2014_Label 1 9/24/13 4:00 PM Page 1
histle
Threads
Historically Inspired Needleart
T
histle Threads introduces an Online University
for the lover of historic embroidery techniques
M
ay Your Hands Show Your Heart - Rolling
Admission A six month exploration in mixed
embroidery and counted work using filament silk. Inspired by
the “Shady Bower” series of samplers worked in early 1800’s in
Newburyport Massachusetts. The historical section of this
course documents the discovery of a master pattern drawer
working in Newburyport who is thought to be responsible for
the most desired set of samplers in this region. a
1/3 Page Horizontal
2/3 Page
abinet of Curiosities Part I Encore -Vertical
Rolling
Full Page
C
Admission. An eighteen-month course teaching the
2/3design
Page
Horizontal
and fabrication
of embroidered caskets of the 17th
Page
1/4 Page
Horizontal
T
1/3 Page Vertical
1/12
century. The first comprehensive survey of embroidered and
decorat-ed caskets, the course includes graduate level history of
the design language, culture and artisans from the period.
Photographs include those of over 30 private and public
collec-tions. Five projects allow the stitcher to explore the
unique techniques and finishing skills required to reproduce a
historic casket or design a unique contemporary piece. Nine
full casket designs are provided for the student to choose as
well as templates for two casket shapes and over 500 motifs,
enabling a personalized design. More details are found at
www.thistle-threads.com/casket a
1/2
Page
Vert.
CrossStitch
®
SAMPLER &
A NTIQUE NEEDLEWORK
Fabulous
Quarterly
Winter 2013
Fall
Designs
Full Page
1/6
Trim Page
Bleed Vert.
Celebrate Fall’s
Live
Splendor
of gold and silk composite stitches from the 17th Century in
the form of a classic Tudor Rose. The course is at once a good
introduction to this type of work and a fun project for those who
have completed the Tudor and Stuart Goldwork Master Class a
Encores of the1/4
following classes started in September 2013, limited space available:
1/3 Page
Floral Glove
PageTudor and Stuart
Goldwork Master Class
Square
1/6 Page
Vert.
Visit our website for more photos and class details www.thistle-threads.com/online
Horizontal
Instruction Enhanced by Embroidery History Lectures - Bring Context To Your Stitching
PO Box 62 • Lexington, MA 02421 • 781-646-9652 • [email protected] • www.thistle-threads.com
8" x 10¾"
8½" x 11¼"
7" x 9¾"
• Halloween
Ornament Page
One-Third
Spooktacular
Vertical
2¼" x 9½"
• Create an Exquisite
Chrysanthemum
Horizontal 7" x 31⁄8"
• Stitch anSquare
Owl
45⁄8" x 45⁄8"
Candle Band
1/2 Page Horizontal
udor Rose - December 2013 A three-month exploration
AMAZING AUTUMN PROJECTS TO STITCH!
Two-Thirds Page
Vertical 45⁄8" x 9½"
Horizontal 7" x 6¼"
OCTOBER 2014
One-Fourth Page
Vertical 3½" x 45⁄8"
Horizontal 45⁄8" x 3½"
One-Sixth Page
Vertical 2¼" x 45⁄8"
Horizontal 45⁄8" x 2¼"
One-Twelfth Page
Wreath
Square Fallpage
2¼"
x 2¼"
33
One-Half
Page
H
istorical
Vertical 3½" x 9½"
Horizontal 7" x 45⁄8"
Patterns
and More
#73
Volume 19, No. 4
$6.99
Online
Unit Size (Pixels)
Leaderboards 728 x 90
Wide Skyscraper 160 x 600
Medium Rectangle 300 x 250
Full Page PDF Download 8" x 10.5" (144–350 dpi)
Newsletter Content Block 500 x 400
Submitting Materials
Materials can be submitted via SendMyAd
(www.Annies.SendMyAd.com). Proofs and CDs
can be mailed to:
Annie’s
Stephanie Goebbert
Ad Sales
306 East Parr Road
Berne, IN 46711
®
Electronic Media
Annie’s operates on a Mac platform. Files
must include ALL original files, images
(linked, placed or supporting EPS files)
and fonts.
Fonts
All fonts used are to be supplied or
converted to outlines.
Images
Supply high-resolution images (300 dpi or
better). Photoshop files, PDFs, .TIFF, JPEG
or EPS files are accepted. (Annie’s does not
accept responsibility for the quality of low
resolution files.)
Colors
All colors must be CMYK. Spot or Pantone
colors will be converted to CMYK. Black
needs to be 100% black.
Questions? Contact: Stephanie Goebbert
Ad Traffic Coordinator
(260) 849-4000, ext. 4860
[email protected]
30th Anniversary
Spring
Issue
TO STITCH!
25 FANTASTIC PROJECTS
CrossStitch
CONTACT
INFORMATION
®
®
APRIL 2014
Blooming
Spring Designs
SAMPLER
EBRATING
CEL
302014
Summer
A NTIQUE
Fresh
Picked Beauties
&
Volume 31 issue 2
NEEDLEWORK
Quarterly
• Cabbage
Rose Pillow
Years o
f Excellence
• Hibiscus
Tote
• Perforated Paper
®
Easter Basket
Historical
Advertising Director
Pand
atterns
Michelle Thorpe
Plusore
(260) 849-4508
M
Folk Egg Trio
[email protected]
Vintage Easter Chicks
30th Anniversary Sampler
Marketing Consultant
Petal Pincushion
11 more Spring
projects
page 64
Molly Beals
(260) 849-4509
[email protected]
Elegant
Spring Floral
Ad Traffic Coordinator
Annie’s official logo, created 8/12, revised 7/13
Stephanie
Goebbert
(You must be familiar
with the DRG corporate logo
standards
before
any usage attempt.)
Logo next to stacked tagline
(260) 849-4860
Pantone uncoated (below)
#75
[email protected]
Volume 20, No. 2
Logo over stacked tagline
$6.99
Editor
Christy Schmitz
(260) 849-4894
[email protected]
4 color process (below)
Black (below)
4 color process (below)
White (below)
Black (below)
®
®
®
White (below)
®
®
Logo alone
®
®
4 color pro

CrossStitch

Transcription

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