dallas-ft. worth - NCC Digital Media Kit

dallas-ft. worth - NCC Digital Media Kit

DALLAS-FT. WORTH
MARKET PROFILE
Market Rank 5
NCC Media in Dallas
Dallas-Ft
Ft. Worth
Operators:
Digital Platforms
Time Warner*
AT&T U-Verse*
Cable TV Adv*
Suddenlink*
Verizon FiOS*
DIRECTV*
Viamedia
Online
*Interconnect: Time Warner/
Dallas
Dallas-Ft. Worth Market Snapshot
TV HHs
African American TV HHs
Hispanic TV HHs
Wired Cable, Telco & Satellite
Wired Cable
Digital Cable HH
Total High Speed HH
Cable
Other ISP
Mobile
ITV/VOD
Satellite
Xbox LIVE
NCC Media Dallas-Ft. Worth Subscriber Footprint
HH
((000))
%
Penetration
2,571
397
505
2,157
1,326
1,174
1,883
1,013
870
97.7%
15.4%
19.6%
83.9%
51.6%
45.7%
73.2%
39.4%
33.8%
% Dig Cable HH
Video on Demand HH
iTV (i.e. RFI) HH
612
n/a
52.1%
# Systems in
Market: 61
% Adults 18+
Xbox Live HH
Mobile users
Online Market Snapshot – Xfinity & Charter.net
Dallas-Ft. Worth Demographic Profile
Median Household Income
Household Income $50-75K
Household Income $75+
Bachelor’s Degree+
White Collar
NCC Media Coverage
NCC Media covers 96.66% of the population.
2.0%
88.2%
406
4,668
$54,112
%
Index
19.6
35.5
28.3
60.6
100
109
103
102
Page Views
8 million
Unique Visitors
195,000
Time Spent (min/visitor)
17
Female
39.9%
Median Income
$77,500
Male
60.1%
Median Age
47
Dallas-Ft. Worth Spending
p
g Power
$ in billions
Auto Dealers
Warehouse/Superstores
Eating Places
Travel
Furniture Stores
15.0
7.0
7.0
5.3
1.4
Dallas-Ft. Worth Political (Next Elections)
TX: Sen. Hutchinson (R) is retiring in 2012
Local Broadcasters in Dallas-Ft. Worth
Station
Affiliation
Ownership
WFAA
ABC
Belo Corporation
KTVT
CBS
CBS Corporation
KXAS
NBC
NBC Universal
KDFW
FOX
Fox Television Stations
KDAF
CW
Tribune
KDFI
MNT
Fox Television Stations
KTXA
IND
CBS Corporation
KUVN
UNI
Univision
Source: Nielsen Universe Estimates May'11; Map - AMS/CableTrack; 2010 US Census/Claritas; 2010 US Bureau of Labor Statistics/Claritas; NCC Internal data; comScore Local Market Profile;
comScore Plan Metrix, Dallas-Ft. Worth, May 2012; Scarborough; VOD-Q2'12, iTV-Q2'12; Simmons Spring 2011 New Media; LRG 1Q 2012
DALLAS-FT. WORTH
DIGITAL PLATFORMS
Today’s consumers live in a world of multiple screens, and
there is a need for integration to bring a consistent
marketing message to consumers across all screens.
NCC can now do that, and in 2012 and beyond, our cable
digital ad platforms can be seamlessly integrated into your
Spot Cable Campaigns on a local or national footprint.
Online
Mobile
ITV/VOD
Satellite
Xbox LIVE
V
O
D
Showcase, Feature, Content Sponsorship
and Promotions on Demand
Branded Destinations,
Geo-Targeting,
:15’s and :30’s,
Telescoping to Longform
Site Sections – Local Advertising Opportunities
M
O
B
I
L
E
Entertainment
Music
Video
Games
Sports
Community
News
Travel
Jobs
Real Estate
Wide selection of
cable network
and
d lif
lifestyle
t l sites
it
to reach brandrelevant
Sweepstakes,
Coupons/Offers,
Database Marketing
consumer targets.
NCC Digital
g
vs. Local Competition
p
When compared to other local entities, NCC’s “Gateway” sites rank high, attracting more unique visitors than most top competitors
in the market.
Local Broadcast
513
WFAA.com Sites
245
MYFOXDFW.COM
WUNDERGROUND.…
60
CBS DFW
0
ACCUWEATHER.C…
300
600
0
371
Yahoo! Local Network
177
CityGrid Media
635
402
345
195
Roadrunner
93
400
Unique Visitors (000)
Source: comScore Local key Measures Report, May 2012
680
YP.COM
YELP.COM
195
Roadrunner
195
Roadrunner
655
WEATHER.COM
STAR-…
219
NBCDFW.COM
Local Search
Local Newspaper & Radio
800
0
400
800