retailer - Maryland Lottery

RETAILERREPORT
MARYLAND LOTTERY
A newsletter for Maryland Lottery retailers
SEPTEMBER/OCTOBER 2013
MEGA MILLIONS CHANGES AHEAD
Get ready, retailers! If you haven’t heard yet,
$1 million of the jackpot. The minimum commission is
Oct. 19 is the date that Mega changes are coming to the
$25,000. The maximum commission is $100,000. For
multistate Mega Millions game. These changes will debut example, a store selling the winning ticket for a $50
with the Tuesday, Oct. 22, drawing.
million jackpot would get $50,000. Selling a $100 million
Expect Mega questions from your players about the
jackpot winning ticket would generate the maximum
exciting changes to this popular game! Players will enjoy
commission of $100,000. Shared jackpots will impact
new benefits that should lead to a boost in both sales
your bonus of course.
and customer traffic. For the same $1 ticket, players will
Commissions will remain at $2,500 for selling a
see: larger starting jackpots, $5 million rollovers for faster second-tier winning ticket with Megaplier and $1,000 for
growing jackpots and better odds of winning any prize.
a regular second-tier winning ticket.
“We expect these changes will increase
interest and excitement in the game,”
CHANGES AT A GLANCE
said Stephen Martino, director of the
Maryland Lottery and Gaming Control
CURRENT
NEW
Agency. “These are the first changes to
Ticket price
$1
$1
Mega Millions since June 2005. The faster
Jackpot base
$12 million
$15 million
growing jackpots and improved odds
Jackpot odds
1:175.7 million
1:258.9 million
for winning any prize should attract new
Second-tier prize
$250,000 minimum $1 million minimum
players and lead to a boost in sales.”
Commissions Stay the Same
White balls
Five of 56
Five of 75
Remember, your business gets a large
Gold ball (Mega Ball)
One of 46
One of 15
commission for selling a jackpot-winning
Odds of winning any prize
1:40
1:15
ticket. Retailers recieve $1,000 for every
RETAILER SPOTLIGHT: LUCKY LOTTERY IN DISTRICT HEIGHTS
Good fortune is flowing for
a seven-year Maryland Lottery
retailer who relocated his District
Heights business this summer and
rebranded his operation.
CONTENTS
Sales Rep of the Quarter
Scratch-offs / Claim Dates
Retailer Q&A
Top Retailers
New Retailers
Winners
2
3
4
5
7
8
Chang Hahn of Gaithersburg
opened the doors of the Lucky Lottery
convenience store on July 1 with six
terminals for draw games, 14 bigscreen TVs for Keno and Racetrax, a
waterfall sales display of 100 scratchoff tickets, eight new tables and
seating for up to 40 people.
This Agent Plus business at
6029 Marlboro Pike is nestled in an
established neighborhood inside
the Washington, D.C beltway. The
community abounds with retirees
looking for fun and a place to
congregate.
Hahn’s loyal customers love the new
setup. Many players followed him to
the 2,000-square-foot site, which is just
down the road from his former store,
Best One Food. That operation
(Continued on page 5)
DIRECTOR’S MESSAGE
COMING NEXT ISSUE!
• Sales team reorganization
• Tel-Sell spotlight
• Holiday and winter promotions
VOLUNTARY EXCLUSION
The Lottery is strongly committed
to the promotion of responsible
gaming and encourages retailers
to display our Voluntary Exclusion
Program (VEP) brochure with your
Lottery merchandise.
More than 300 Marylanders have
signed up for the program, which
has separate casino and Lottery
components. Maryland became
the third state – after Illinois and
Iowa – to offer a lottery VEP in May.
The VEP for casino players began in
January 2011.
Questions?
Visit mdlottery.com/about-us/
responsible-play/
1800 Washington Blvd., Suite 330
Baltimore, MD 21230
mdlottery.com
My Lottery Rewards Player Helpline
1-800-201-0108
Extrema Lottery Terminal & Player
Activated Terminal (PAT)
1-888-427-7568
Instant Ticket Vending Machine (ITVM)
1-800-820-7406
Tel-Sell Scratch-off Ticket Ordering
1-886-832-1477
Customer Service Lottery Headquarters
410-230-8800
(Ask for your district manager by name)
24/7 Problem Gambling Helpline
1-800-522-4700
Thank you for your hard work as a Maryland
Lottery retailer. In Fiscal Year 2013, the Lottery
generated more than $1.7 billion in sales and
$545.2 million in revenue to benefit good
causes throughout Maryland supported by the
state's general fund.
Since its creation in 1973, the Lottery has
generated more than $13.3 billion in revenue
to support public K-12 and higher education;
environmental programs; public health and
safety.
FY 2013 Lottery budget highlights include:
• Prizes paid to players: $1.03 billion.
• Commissions earned by retailers: $119.8 million.
• Retail sales commission increased to 5.5 percent Jan. 1.
Thank you for helping the Maryland Lottery raise money to support the
good causes of the state.
Stephen Martino
JOHNSON WINS REP OF THE QUARTER
Retailers in Carroll, Frederick
and Montgomery counties are
singing the praises of District
Manager Charles Johnson,
whose stellar work in two sales
territories led to his selection as
Lottery Rep of the Quarter.
Johnson received the award at
the July sales meeting. He joined
the sales team on Feb. 2, 2013, as
a floater, filling in for co-workers
who go on leave and helping the
Lottery meet retailers’ needs in
Alvin Ringgold, director of sales, presents
vacant territories. No stranger
Charles Johnson with the Rep of the
to the field of sales, he has more Quarter Award at the July sales meeting.
than 15 years of experience at
companies that include BGE
Home, Comcast and ADT.
“Charles has taken on managing Territory 14 (Carroll and Montgomery
counties) very well,” said Regional Manager Valarie Blackwell. She
nominated him for the honor, citing his excellent performance in
“upgrading locations with new monitors, completing makeovers in Territory
12 (Frederick) and working with reps to complete their retailer makeovers.”
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 2
SEASONAL
SCREENS CHANGING
We hope our Keno monitor graphics are grabbing your
customers’ attention. Check out this example of our new
fall screen graphics. Be sure to share customer feedback
with your district manager or email feedback to:
[email protected].
REGION 1
REGION 2
If you need additional My Lottery Rewards informational
brochures for your players, call or email your district
manager. The program has nearly 16,000 participants and
is growing every day. All SalesMaker retailers either have or
will receive My Lottery Rewards starter tickets that give new
enrollees 250 points toward prizes.
Assateague Island Oasis, Berlin
Fresh & Green #113, Chestertown
Fresh & Green #115, Arnold
Friends Bar & Grill, Essex
Kemptown Grocery, Monrovia
King Tut Market, Dundalk
Maryland Wine & Spirits, Deale
Pasadena Exxon, Pasadena
7-Eleven #26253, Baltimore
7-Eleven #35757, Dundalk
7-Eleven #36099, Sparrows Point
85th Street Wine Rack, Ocean City
REGION 3
MY LOTTERY REWARDS
Antojios Restaurant, Gaithersburg
Aspen Hill Laundromat, Silver Spring
Aspen Hill Sunoco, Silver Spring
Fresh & Green #117, Brunswick
Finksburg Exxon, Finksburg
High’s #005, Smithsburg
MDBEP #117 Homan, Bethesda
Pick N Go, Cumberland
Royal Carryout, Gaithersburg
The 4 Corners Pub, Silver Spring
Tobacco Stop, Westminster
Warrener’s Tavern, Freeland
Wheaton Exxon, Silver Spring
7-Eleven #36460, Gaithersburg
American Legion Post #227, Brandywine
Blue Wing Café, Camp Springs
Dunkirk Fastop, Dunkirk
Kim’s Bar and Lounge, Odenton
Temple Hills Neighborhood Store, Temple Hills
The Bank Shot Bar & Grill, Laurel
7-Eleven #36471, Hyattsville
7-Eleven #36685, Bladenburg
REGION 4
Ho! Ho! Ho! We’re wrapping up
plans to launch our new Tech the
Halls promotion in late October, just
in time to make our loyal scratchoff players very merry this holiday
season.
Tech the Halls brings retailers a
family of scratch-off tickets priced at
$1, $2, $3, $5 and $10. All tickets have
a second-chance contest. Players enter
non-winning tickets into My Lottery
Rewards to win electronic prizes such as
TVs, tablets, laptops and more! Be sure
to ask your district manager for details.
WELCOME NEW RETAILERS!
Fresh & Green #111, Baltimore
Harris Teeter #328, Bethesda
Moody’s Liquors, Catonsville
7-Eleven #36457, Baltimore
REGION 5
FALL FOCUS:
TECH THE HALLS
Amante Gourmet Pizza & Pasta, Cockeysville
Belair Express, Baltimore
Best 1 Mart, Baltimore
Conowingo Discount Liquors, Conowingo
Crossroads Fine Wine & Spirits, Middle River
Jimmy’s Seafood, Baltimore
Joppatown Gulf, Joppa
Manakamana Grocery, Baltimore
Patel’s Corner, Baltimore
Weis #228, Towson
Weis #229, Windsor Mill
Wilsons Tavern, Baltimore
7-Eleven #39048, Pikesville
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 7
Garrett County retailers Sid Turner and his
partner Laurie Turner of Chestnut Ridge Gas
and Liquors in Grantsville sold a winning $1
million Double Dollar Fortune scratch-off ticket
this summer.
A happy Sid Turner said the $1 million
ticket was the store’s largest win to date.
“We’re locally owned and operated and really
appreciate everyone’s business over the last 18
years,” he said.
RETAILER ROUNDUP
Chestnut Ridge Gas and Liquors
High’s #020
A busy High’s store in Westminster sold the $1
million winning Powerball ticket that hit on July
3, making an anonymous mother a millionaire.
The Lucky Laugher video of our winner got
so many hits on Youtube, Facebook and the
mdlottery.com website the video was even
picked up by Good Morning America! Check out
the video at
mdlottery.com and click the “Winners” tab!
BOOST SALES WITH EXTERIOR SIGNS
Lucky’s Deli and Market in Glen
Burnie saw a boost in Lottery sales
with this exterior signage.
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 6
In operation for more than 40 years,
Lucky’s Deli and Market at 807 Crain
Highway South in Glen Burnie attracts a
steady stream of Lottery players hoping the
luck in the store’s name will rub off. Store
manager Anil Patel said customer traffic
increased when he added Keno to his Lottery
game lineup and hung promotional banners
on the building’s exterior.
“The name of the store does help sell
tickets,” Patel said, “but since I put the
banners up about a year ago,
people are coming here a lot more. They
didn’t know we sell all of these games.”
He also revamped and expanded the
Lottery play area inside the store to include
overhead displays and a countertop packed
with Lottery products. Patel works with
Region 4 District Sales Manager Todd
Cearfoss, whose territory covers Anne
Arundel County retailers.
SECOND-CHANCE UPDATE
CHAMPIONS Scratch-offs
Win a pair of 2014 Ravens season tickets! Drawings
take place Sept. 12, Oct. 10, Nov. 14 and Dec. 19. Enter
non-winning scratch-offs at My Lottery Rewards at
mdlottery.com/rewards.
LAUNCHING SEPT. 3
$1 - Wild Turkeys
Ravens Mega Power Promotion
Win Ravens experiential prizes such as season tickets
for life! Weekly drawings are underway. Enter nonwinning Mega Millions with Megaplier or Powerball
tickets with Power Play that have the Ravens logo at
mdlottery.com/rewards.
FINAL CLAIM DATES
Last date to claim prizes: Oct. 17
#813 Players Club ($20)
#917 Casino Cash ($3)
#925 Thrilling 3s ($3)
#927 Wild 10s ($10)
#930 10X Payday Payout ($10)
#936 Lucky Lines ($3)
#938 World Championship Poker® ($3)
#943 Rake It In ($1)
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 5
$1,000 top prize
$2 - Rainbow Blackout Bingo
$30,000 top prize
$3 - Rack Up the Cash
$30,000 top prize
$5 - Double Take
$100,000 top prize
$10 - $100,000 Richer
$100,000 top prize
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 3
JOIN US! REGIONAL MEETINGS RETURN
They’re back! Our semiannual Regional Advisory Board meetings return in October.
Hear about proven techniques to improve your Lottery sales, future instant ticket launches, promotions and
more. Voice your questions and concerns to John Martin, Lottery assistant director. Check this list for your region’s
meeting site:
• Oct. 8 – Region 4: Montgomery Park training room, 1800 Washington Blvd., Baltimore.
• Oct. 9 – Region 3: Hilton Garden Inn, 10385 O’Donnell Place, Waldorf.
• Oct. 10 – Region 5: Baltimore Wyndham – Hunt Valley Inn, 245 Shawan Road, Hunt Valley.
• Oct. 16 – Region 1: Hilton Garden Inn – Rockville, 1497 Shady Grove Road, Rockville.
• Oct. 17 – Region 2: Doubletree by Hilton – Annapolis, 210 Holiday Court, Annapolis.
RSVPs are required. Contact Maureen Vogtman at [email protected] or call 410-230-8902.
Remember to check the November/December issue of Retailer Report for a summary of retailer issues and
meeting photos. We hope to see you!
YOU ASK ... WE ANSWER!
RETAILER QUESTION:
How can I change my bank account information?
ANSWER:
Call the Agent Administration department at 410-230-8720. Ask the staff to send you
an “M-31” form, which is the Electronic Funds Transfer Authorization Agreement and
Affidavit form. Fill out your part of the form and follow these steps:
1. Take it to your new bank or financial institution. Have the bank
Need more help?
complete, certify and notarize the form.
Contact Latrice Allen, fiscal accounts
2. Void a check from an account at that bank.
clerk, at 410-230-8722 or
3. Fax the form and the check to the Lottery at 410-230-8728.
[email protected].
4. Follow up by mailing the original form and voided check to the
Lottery. You can have the bank create a letter with your account
information if you prefer not to send a voided check through the mail.
5. Wait for notification from the Agent Administration staff that the
Have a Question?
changes are in effect.
Email
[email protected].
TEAMING UP WITH THE TERPS
Go Terps! Starting this fall, we’re teaming up with the mighty University of
Maryland football and basketball teams.
Look for Maryland Lottery electronic and permanent signage at the Capital
One Field at Byrd Stadium, home of Terps football, and at the Comcast Center,
home of Terps basketball. Electronic messages will promote jackpots and
responsible play and will highlight the Lottery’s contributions to the state
budget. Our team sponsorship includes on-air mentions during play-by-play
radio broadcasts and a full-page insert in both teams’ season program guides.
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 4
RETAILER SPOTLIGHT: LUCKY LOTTERY
“My customers come in and sit
here and visit,” Hahn said. “They
was the state’s third top Lottery
retail operation based on Fiscal Year play the Lottery and talk for hours.
I really appreciate my repeat
2012 total sales. Already, in one
customers. They are 90 percent of
month, Lucky Lottery’s sales broke
my business.”
records set at Best One Food under
To reward his loyal customers
his leadership.
and to introduce his store to the
community, Hahn hosted a Grand
Opening on July 17. The event
was initially scheduled to run from
noon to 3 p.m., but with nearly 500
customers stopping by, Hahn kept
by Region by Overall Sales
the party going until 6 p.m. The
crowd enjoyed refreshments and
drawings for prizes that ranged from
REGION 1
Aspen Hill Lottery, Beer & Wine, Silver Spring Maryland Lottery scratch-off tickets,
umbrellas and t-shirts to a dozen
Hillandale Beer & Wine, Silver Spring
leather jackets.
Wheaton Winery, Silver Spring
Among those attending was John
Rodman’s Discount Store, Silver Spring
Colesville Beer & Wine, Silver Spring
Martin, Lottery assistant director.
“Everyone really enjoyed this
event,” Martin said. “Clearly, Mr.
REGION 2
Hahn has extensive knowledge of
Quik Mart, Annapolis
successful marketing and business
Pantry 1 Food Mart, Annapolis
practices. He’s one of our top
Lothian Citgo, Lothian
retailers.”
Broadneck Exxon, Annapolis
Anissa Carter, Lottery merchanQuick Mart Annapolis, Annapolis
dising program manager, noted that
Hahn embraces many of the LotREGION 3
tery’s suggested best practices such
Marlow Wings, Temple Hills
Express Mart, Bowie
as providing adequate seating. “He
Lucky Lottery, District Heights
created a welcoming place to stay
Holiday Liquors, Waldorf
and play.”
S & W Liquors, Temple Hills
Hahn’s store has more than just
luck in its name. Several recent
big-ticket wins include $50,000 on a
REGION 4
scratch-off and $10,000 on a MultiSoda Pop Shop #8, Baltimore
Match ticket.
Plaza Liquors, Baltimore
Lucky Lottery has already hit new
Jolly’s Food Mart, Baltimore
records
for draw sales of $22,000 a
Downtown Tobacco Outlet, Baltimore
day and scratch-off sales of $2,000
Sunrise Market & Deli, Beltsville
a day. “I never broke $20,000 a day
when we were at Best One Food,”
REGION 5
he said.
E-Z Convenience, Baltimore
Hahn has truly found his good
Pikesville Chevron, Baltimore
luck with Lucky Lottery. “We are
8 Days A Week, Baltimore
very successful,” he said. “I really
Santoni’s #1, Baltimore
appreciate my customers.”
Pantry One, Randallstown
(Continued from page 1)
Top FY 2013 Retailers
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 5
A
$1,000,000
Chestnut Ridge Gas & Liquors
Salisbury Quick Stop
C
B
Grantsville
Double Dollar Fortune
Salisbury
Money Multiplier
$250,000
Giant #324
Pasadena
Ocean Wine & Spirits (A)Glen Burnie
Super Jackpot
Ravens Cash Fantasy
$150,000
Sunoco A Plus
Baltimore
King Size Bingo
$100,000
Food Lion #1653
Plaza Liquor
Baltimore
Pasadena
Green Streak
Cash Blast
$77,700
Linthicum Market (C)
Hobbs Road Station
Linthicum
Salisbury
7X The Money
7X The Money
Cockeysville
Gaithersburg
Baltimore
Baltimore
Chestertown
Baltimore
Lexington Park
Frederick
Derwood
Baltimore
Frederick
Tax Free $50,000
Money Multiplier
Double Dice
Cash Up Doubler
Double Dollar Fortune
Double Dice
Money Talks
Double Dollar Fortune
Platinum Crossword
Aces High
Payday Doubler
Hyattsville
Baltimore
Top Secret Cash
Platinum Crossword
Riverdale
Towson
Baltimore
Baltimore
Fruit Twist Crossword
Blackout Bingo
Red Line Bingo Tripler
Stacked With Cash
Manchester
Elkton
Baltimore
Laurel
Pasadena
Blackout Bingo
Fire and Ice Multiplier
Fire and Ice Multiplier
Twisted Treasures
Fire and Ice Multiplier
$50,000
Hunt Valley Shell
Goshen Beer & Wine
Trotters
JD Tobacco
Lewes Dairy
7-Eleven #39197
Canopy Liquors
Giant Eagle #1841
Redmill Beer & Wine
Inner Harbor Exxon (D)
Browns Discount
Liquors
PG News (B)
Royal Farm #020
$30,000
Riggs Grocery
Towson Shell
Catonsville Liquors
State Hanover
Check Cashing
Number One North
High’s #016
Regal Liquors
Laurel Crown
Sunflower Shell
RETAILER REPORT | SEPTEMBER/OCTOBER 2013 | PAGE 8
$10,000
Corner Liquors
Winfield Liquors
Corky’s Liquors Inc
Ye Olde Spirit Shop
Kingsville Food Rite
Muddy Branch B&W
Langley Park B&W
Ballenger Creek
Pike Exxon
Woodlawn Shell
Wegmans #47
Golden Bull Restaurant
8 Days A Week
Landover Hills Exxon
East End Liquors
BJ’s Wholesale Club #060
Get Go From
Giant Eagle
Tobacco Barn
Kim’s Kings Korner
Essex BP
Centreville Liquors
Giant #316
Rolling Road Exxon
Tucker’s Liquors
Quick Stop Food Mart
New Ciminios Liquors
Gem Liquors
Crown Liquors
Rock Hall Liquors
Riverdale Sunoco
Laurel Food Mart
Manokeek Wine & Spirits
Shell Food Mart
Pimlico Check Cashing
Giant #349
Ocean Wine & Spirits
Plaza Liquor
Spring Ridge Exxon
Edgewood Amoco BP
Mars #08
D
Lexington Park
Westminster
Baltimore
Baltimore
Kingsville
Gaithersburg
Hyattsville
Frederick
Double Cash
On The Money
Super Jackpot
Cash Blast
Double Dollar Fortune
Green Streak
50 Grand Slam
Cash Blast
Baltimore
Columbia
Aldephi
Baltimore
Landover
Easton
Columbia
Double Dice
40 Rubies
A Wreath Of Franklins
Diamond Dazzler Bingo
Diamonds
For the Love of Money
Super Jackpot
Frederick
40 Rubies
Baltimore
Baltimore
Essex
Centreville
Greenbelt
Baltimore
Clinton
Baltimore
Baltimore
Lanham
Hyattsville
Rock Hall
Riverdale
Laurel
Accokeek
Green Streak
Payday Doubler
Blackout Bingo
Super Jackpot
Money Multiplier
Double Cash
$50 Grand Slam
Green Streak
Blackout Bingo
King Size Bingo
Bonus Bucks
$50 Grand Slam
Cash Blast
Cash Blast
Get Rich
Adelphi
Randallstown
Frederick
Glen Burnie
Pasadena
Frederick
Edgewood
Lutherville
Double Dice
Super Jackpot
Double Dollar Fortune
Cash Blast
Get Rich
Super Jackpot
40 Rubies
Get Rich