Press Book
Transcription
Press Book
CONTENTS The land of the Pyrenees The biggest small state in Europe A country with its own political and legal system Living in the highest country in Europe The government’s commitment to diversifying the Andorran economy Preserving the environment and natural heritage 3 4 6 7 9 The tourist market More than 10 million visitors a year Staying in Andorra Quality tourism and infrastructures The creation of Andorra Turisme Revitalising tourism and the retail trade 10 11 11 12 13 A great deal to discover The land of snow Adventure and multi-activities in the great outdoors More than 2,000 shops A thousand years of culture Total wellbeing in the water Staying in shape Andorran cuisine Nightlife 15 17 19 20 23 24 25 27 Conventions and conferences The perfect place for corporate events Other spaces and specialized companies Hotels for incentives trips Special seals of business, meetings, and conferences 28 28 29 29 Not to be missed Vall del Madriu, UNESCO World Heritage Site The Iron Route The Rural Habitat Route Pitch & Putt Golf and multi-activity circuits in the Pyrenees 30 31 32 33 Promoting Tourism Overseas promotion campaigns 34 A whole country in a click: www.andorra.ad 35 The land of the Pyrenees – some figures 36 (*) Maps, photographs, tourist offices abroad, and calendar of events on the enclosed Andorra CD-ROM. Ministry of Tourism, Department of Tourism www.andorra.ad 2 The land of the Pyrenees Situated between France (Ariège, Eastern Pyrenees) and Spain (Catalonia) The biggest small state in Europe With an area of 468 km², the Principality of Andorra is the biggest of the small European nations. Andorra’s border with France is 37 km long, and with Spain 64 km. The craggy, mountainous relief of Andorra is made up of 65 peaks of more than 2,000 m high enclosing two valleys varying between 2,942 m, the highest point above sea level of the peak of Comapedrosa, and 838m, corresponding to the lowest point of the border with Catalonia. Landscapes of Quaternary origin The Quaternary origin that characterizes the Andorran orography is highlighted in its “Y” shaped lakes and rivers. It is this layout that has defined the main directions of the country’s rivers over time: the Valira del Nord, the Valira d’Orient, the Valira and the Madriu, joined by many tributaries, where the Principality of Andorra’s largest towns are located. The Valira del Nord and the Valira d’Orient form the famous Gran Valira River at Escaldes-Engordany. The lakes in the Andorran landscape are also worthy of note. Most of these lakes are small and round, and are to be found in the basin of the Valira d’Orient and in smaller numbers in the Valira del Nord basin. The biggest lake is the Juclar, totalling 29 hectares, but many other lakes are also well known, including Tristaina, Pessons, L’Illa, Gargantillar, L’Estanyó and Cabana Sorda. Mountain flora and fauna Andorra is a land of abundant flora and fauna with more than 1,150 species. The flora on the sunny slopes and lower altitudes contrast with those of the pastures, meadows and cultivated fields. The poet’s narcissus (Narcissus poeticus) is the symbolic flower of Andorra, which flourishes among the red pines, oaks, birches, rhododendrons, hazels and firs. The great forests of black pine and fir of the subalpine level are the precursors of the Alpine meadows, scrubland and screes of the Andorran Alpine level. The chamois, along with the river trout, is the most representative species of Andorran fauna and also one of the best known in the Pyrenees. It lives among the mountain peaks alongside the white partridge, the mole, the pine-marten and many birds of prey. Penetrating the woods of the Principality, we find squirrels, wild boar, woodpeckers and capercaillie, while lower down we find the habitat of foxes, hoopoes, partridges, robins and dippers, rabbits, hares and many other types of typical mountain fauna. Cold winters and mild summers With twelve months of sunshine and average temperatures varying between a minimum of –2ºC and a maximum of 24ºC, this high mountain area is cold in winter (4.7º in December) and mild in summer (19.1º in August). The rainfall in the Principality of Andorra is usually around 1,003.6 mm a year, mainly falling in autumn, while in winter this falls in the form of snow. Ministry of Tourism, Department of Tourism www.andorra.ad 3 The land of the Pyrenees Andorran institutions have their origins in the Pareatges of the 13th century A country with its own political and legal system Andorra is the only country in the world with a political system based on co-princes, or in other words, the only one with two Heads of State. In spite of its long history – according to legend Andorra was founded by Charlemagne in 805 out of gratitude for the help its people had given in the fight against the Saracens – its Constitution is recent, written in 1993 when the Principality became an independent State with its own laws, democracy and social system. It is divided for administrative purposes into seven parishes or Comuns (councils): Canillo, Encamp, Ordino, La Massana, Andorra la Vella, Sant Julià de Lòria, and Escaldes-Engordany. From the first document to universal suffrage The first written reference to Andorra dates from 843 A.D. when the Frank emperor Charles the Bald ceded the valley of Andorra, among other towns and territories, to Sunifred, count of Urgell. The power of the bishops of Urgell extended across Andorra until the Principality became ecclesiastical territory in 1133. Until 1278, the year when the Pareatges, or feudal agreements, were signed between the co-sovereigns Count of Foix, Roger Bernat III and the Bishop of Urgell, Pere d’Urg, there were many confrontations between the Church of Urgell and the Counts of Foix over the sovereignty of Andorra. In 1933, the present parliament, the Consell General, established male universal suffrage and in 1970 granted voting rights to women. The Government of Andorra The 15th January 1981 is an important date in the history of the country, as the Executive Council, or in other words the Government of Andorra, was formed at the request of the people of Andorra. This was the beginning of a whole process of reforms culminating in the adoption of the first written Constitution of 14th March 1993 and enjoying the support of 74% of Andorrans. The Government directs the Principality’s national and international policy and the State administration, exercises regulatory powers and prepares the annual budget, which is submitted for voting to the Consell General. At present, it is formed by the Head of Government –who cannot hold office for more than two consecutive complete terms and who is elected by Parliament– and the following ministries: The Prime Minister’s Office and Finance, Urban and Territorial Planning; Foreign Affairs, Culture and Cooperation; Finance; Justice and Interior; Health, Social Welfare and Family; the Economy; Education and Occupational Training; Tourism & Environment; Housing, Higher Education and Research; Sports, Youth and Volunteering; Agriculture and Natural Heritage. Institutional reform The institutional structure of Andorra has its origin in the Pareatges of the 13th century and is the outcome of the historic evolution of the country. In this context, and according to the Andorran Constitution, Andorra is a State with two co-princes who are equal, personal and exclusive – the Bishop of Urgell, at present Joan Enric Vives i Sicília, and the President of the French Republic, Nicolas Sarkozy. Ministry of Tourism, Department of Tourism www.andorra.ad 4 The land of the Pyrenees The co-princes, who are joint and several heads of State, are arbitrators and moderators of the public powers and exercise their office with the counter signature of the Head of Government or the Síndic. They can also call general elections, give accreditation to diplomatic representatives, sanction ad promulgate laws and declare State consent to obligations by means of international treaties and in accordance with the Constitution. The Consell General The Consell General (Parliament) goes back to the year 1419, when the Consell de la Terra was created. It was formed by 28 general parliamentarians elected from a parish (administrative district) and national lists by universal, free, equal, direct and secret suffrage, for a period of four years. The governing body of the Consell General is the Sindicatura formed by a Síndic and a Subsíndic, who cannot hold office for two consecutive periods. With powers to exercise the legislative power, approve the State budget and promote and control the political action of the Government, the Consell General meets in traditional ordinary and extraordinary sessions and operates both in plenary sessions and committees. For agreements to be valid, a minimum of half the members must be present. At present, the Consell General is made up of the following parliamentary groups: Liberals, Social Democrats, and Andorran Democratic Center (CDA) + Segle 21. Further information: www.consellgeneral.ad The Andorran Judicial System Jurisdictional power is exercised in all matters in the first instance by the office of the Batlle of Andorra, either as a one-man court (judges) or in collegiate form (Tribunal de Battles), except in criminal matters where major crimes are judged by the Tribunal de Corts. The second jurisdictional proceedings consist of the Higher Court of Justice, which is competent to judge all appeals brought against judicial decisions adopted in the first instance. As the highest interpreter of the Constitution, the Andorran Constitutional Court, consisting of four Magistrates, acts jurisdictionally, and its sentences are binding upon the public authorities and individuals. The Comuns The Principality of Andorra consists of seven parishes headed by comuns (administrative districts), as follows: Canillo, Encamp, Ordino, La Massana, Andorra la Vella, Sant Julià de Lòria, and Escaldes-Engordany. Membership of the UN and other international organisations On 28th July 1993, Andorra became the 184th member of the UN, confirming the international recognition of the country. The Principality was confirmed as a legal, democratic and welfare State. It joined the World Tourism Organisation in 1996 and is also a member of other international organisations. Ministry of Tourism, Department of Tourism www.andorra.ad 5 The land of the Pyrenees Living in the highest country in Europe In just one year, Andorra has gone from having 78,549 inhabitants in 2005 to 81,222 in 2006, a 3.4% increase in the population. This is a surprising figure when we bear in mind that the urbanised and cultivated area of Andorra represents between 8 and 9% of the whole country. The remainder is made up of woods, lakes, rivers, mountains and meadows. Most of the population lives in the capital, Andorra la Vella (24,211 inhabitants), and Escaldes-Engordany (16,391 inhabitants); these urban centres, along with Pas de la Casa, are the country’s major business and trading centres. The causes of the increase in population in Andorra can be explained by the increase in the birth rate between 1990 and 2000 and immigration since the second half of the 20th century. The latter has meant a considerable diversification of the make-up of society in Andorra, which at present has an average age of between 36 and 40. In order to obtain Andorran nationality, one has to marry a person who was born in Andorra or be able to prove that one has lived in the country for at least 20 years. Population and Social Security At present, 64% of the population are foreigners, compared to 36% Andorrans. The foreigners include 53.5% Spanish, 24.7% Portuguese, 9.9% French and 11.9% of 87 other nationalities. The increased number of residents has affected neighbouring towns such as Encamp (13,685 inhabitants shared between Encamp and Pas de la Casa), Sant Julià de Lòria (9,448 inhabitants) and La Massana (8,953 inhabitants). The Caixa Andorrana Seguretat Social (CASS) is the body which runs the Andorran social security system. It was created by the Consell General in 1966 and came into force in April 1968. The system consists of two branches – illness and old age. The former covers health care expenses, unemployment benefits, sickness benefits and death expenses, and the latter deals with pensions for widows, orphans and the elderly. School and university education in Andorra The creation of the Andorran School in 1982 marks a before and after in the Andorran educational system. This educational system is promoted by the Government to develop and enrich the specific cultural elements of Andorran society. Previously, only the Spanish and French education systems existed side-by-side. These days, there are three education systems: Andorran (3,612 pupils), Spanish (3,541 pupils) and French (3,636 pupils). In terms of university studies in Andorra, these are taught by the University School of Nursing and the School of Computer Science in 1988. At present, university studies in the Principality have increased by means of agreements with distance universities and the Internet, offering varied university training for a total of 1,173 students. More information: University of Andorra: www.uda.ad and the Andorran national education network: www.xena.ad The language and official currency Catalan is the official language of the country. The diversity of nationalities of the residents has meant that Spanish, French and Portuguese, in that order, are also used in Andorra. With regard to currency, the Euro has succeeded the Spanish Peseta and the French Franc, which co-existed in the country until the single European currency came into force. Ministry of Tourism, Department of Tourism www.andorra.ad 6 The land of the Pyrenees The government’s commitment to diversifying the Andorran economy Trade, tourism and finance are the driving forces behind the economy of Andorra and the sectors generating the greatest number of jobs (52.63%). The annual rate of inflation is 3.20%; the minimum monthly wage is €864.93, the average salary €1,722.40, and there is no unemployment. The Government’s strategy aims at diversifying the economy and assisting in the setting up of small and medium-sized specialist businesses. After the development of tourism in the ‘60s, Andorra experienced accelerated growth in the economy as well as the per capita income in the country. The tertiary, or service, sector replaced agriculture and livestock rearing, which now occupies 0.33% of the population. In spite of the country’s high employment rate, the Department of Employment was set up in 2002 to coordinate the existing supply with the demands of the employment market. In term of strategies, the Government is developing innovative plans to strengthen the economy, such as diversifying resources by setting up small and medium-sized specialist businesses. An example of this planning is the creation of businesses dedicated to luxury products (jewellery, fashion, perfumes, etc). The lower tax on consumer products makes Andorra a highly attractive trading country. Foreign participation in Andorran businesses is restricted to 33% unless they are in the public or social interest (100% of the capital). The annual rate of inflation in 2004 was 3.35%, and the underlying inflation was below the IPC (2.79%). The transport sector made a high contribution (3.90%), followed by housing at 3.73% and food, drink and tobacco (3.73%). Leisure, entertainment and culture (-0.67%) followed by footwear (-1.53%) and miscellaneous goods and services (-0.26%) were the only areas suffering a downturn. On the other hand, in recent years the IPC – established for the time in 1998 – was around 3%. The Bureau for Business Innovation The Bureau for Business Innovation (OIE), which reports directly to the Head of Government, has as its mission the diversification and modernisation of the Principality, as well as the positioning of its international profile in the economic arena. To achieve these goals, they organise economic promotional activities such as the Innovators Awards (www.innovadors.ad), whose aim is to encourage the creation of innovative enterprises and the development of existing ones. The OIE also organises The Future of Europe Summit (www.europesummit.org), an international economic forum which each year deals with an issue key to European development. The second such summit is being held on 29 and 30 November 2007 in Andorra. Additionally, the OIE provides a range of ad hoc services to assist those entrepreneurs and enterprises wishing to implement business projects in Andorra. For further details, contact www.oie.ad. Annual inflation rate and the emergence of the tertiary sector The annual rate of inflation in 2006 was 3.20%, and underlying inflation was above the Consumer Prices Index (3.62%). The sectors which made a higher contribution in comparison with the previous year were hotels and restaurants (+7.23%), food (+2,74%), health (+3,32%), furniture and household services (+2.08%) miscellaneous goods and services (+2.79%). Those showing an increase below that of 2005 are: clothing and footwear (+1.59%), transport (+2.49%), teaching (+2.30%) and leisure, entertainment and Ministry of Tourism, Department of Tourism www.andorra.ad 7 The land of the Pyrenees culture (-1.47%). In recent years, the Consumer Price Index –established in 1998– has remained around the 3% mark. The highest percentages of employment amongst Andorran residents are in the retail trade (26.4% of salaried employees), construction (15.9%) and the hotel and restaurant trade (13.1%). Construction is experiencing favourable development and imports and exports show the significant growth of the Andorran economy, which is the area that has grown most over the last year. In 2006, imports represented a turnover of 1,416,664,070 euros, 91% of which came the European Union. Exports grew by 5.5%, with a turnover of 120,095,340 euros. The trade agreement of 28 June 1990 governs relations with the European Union and establishes the customs union for agricultural and industrial products. The tax system Andorra has a privileged tax system in comparison with other countries with regard to personal income tax, trading profits and inheritance. However, the Government charges tax on capital transfers between living individuals, the provision of services, importing and trading in goods and the production and processing of goods in Andorra. The Government also taxes registrations in the Registre d’Activitats Econòmiques (the Register of Companies, Trade and the Liberal professions). In addition, local authorities charge direct taxes on property, declaration of economic activities and lettings, amongst others. ISI, the new indirect tax model On 1st January 2006 three new indirect taxes came into effect, approved on 3rd November 2004, completing the range of indirect taxation on all sectors of the Andorran economy. More specifically, this is indirect taxation on the provision of business and professional services, which will affect all services provided or contracted in Andorra; the indirect tax on internal production (IPI), which is charged on the production and processing of goods within the Principality, and the indirect tax on commercial activities which will affect the sale of goods and property within Andorra. For both the indirect tax on the provision of business services and the indirect tax on internal production, the amount payable to the Administration (the settlement quota) is calculated in two ways: by objective calculation, which is an estimate between the indirect taxes received and the indirect taxes borne by means of specific variables representing the activity (payroll, size of business premises, number of rooms in a hotel, etc) and by direct calculation, corresponding to the accounting difference between the indirect taxes received and indirect taxes borne. Exemptions This year has seen approval of modifications in the country’s Property Asset Transfer Tax (ITPI) Act. These include exemption for the purchase of a first home, provided that this is the principal permanent residence and that a series of conditions are met. The aim is to help those buying their first home. Also exempt are the provision of business and professional services by public bodies, hospital and health assistance services, services directly relating to social assistance and social security, education of children or young people, school, university and postgraduate education, training and professional recycling, are exempt from tax, as are the provision of services directly related to the practice of sports or physical education provided by non-profit-making organisations, transport of patients in ambulances or especially adapted vehicles, leases of land for agricultural use and of buildings designed for housing. Internal production (IPI) and commercial activities (IIAC) have the same exemptions as IMI. Further information: Cambra de Comerç, Indústria i Serveis d’Andorra: www.ccis.ad. Servei d’Estudis del Ministeri de Finances: www.estadistica.ad Ministry of Tourism, Department of Tourism www.andorra.ad 8 The land of the Pyrenees Preserving the environment and natural heritage In order to improve environmental management in Andorra, the Department of Environment of the Ministry of Tourism and Environment of the Government of Andorra promotes environmental impact studies. It has also set up the Centre Andorra Sostenible which aims to preserve the environment and encourage sustainable development amongst Andorran citizens. Andorra’s environmental policy responds to the environmental impact evaluation Directive (85/377/CEE), modified by Directive 97/11/CE on 3 March 1997, and approved by the European Economic Community in 1985. It also meets the recommendations of the World Health Organization (WHO), the Organization for Economic Cooperation and Development (OECD) and the United Nations and the European Union who recommend that the environmental impact is evaluated before projects are authorized and carried out. Environmental impact studies The Department of Environment of the Ministry of Tourism and Environment of the Government of Andorra promotes environmental impact studies in order to guarantee maximum respect for environmental and human factors when carrying out projects of public and private works, and industrial or tourist facilities. These studies should identify, describe, evaluate and correct or compensate the direct, indirect and accumulative effects of the projects on people, fauna and flora; land, water, air, climate and landscape; material assets and cultural heritage. Centre Andorra Sostenible This centre focuses on the collaboration of all organisations and people in Andorra who are working to develop initiatives in the sphere of sustainability, providing information on all aspects related to the environment. Its main aims are to contribute to the creation of a strategy for sustainable development in Andorra; organize awareness-building, information and citizen education campaigns with regard to sustainability; and coordinate activities with the economic sectors, administrations and NGOs which promote initiatives in this area. Further information: Centre Andorra Sostenible. Sant Salvador 2, AD500 Andorra la Vella. Tel. 00 376 808 780. [email protected]; www.mediambient.ad Ministry of Tourism, Department of Tourism www.andorra.ad 9 The tourist market Andorra has 31,515 beds offered by 301 accommodation providers of all categories More than ten million visitors a year In 2006, 10,736,755 visitors came to Andorra to enjoy the Principality’s tourist facilities. The natural environment, the wide range of leisure activities, the proximity of major cities, the country’s heritage, its shops, and an increase in the demand for quality recreational spa tourism have made this a destination with great potential all year round. Two and a half hours from Toulouse and Barcelona, Andorra has a cultural heritage with more than two centuries of history, a wide range of leisure and spa facilities, natural landscapes and state-of-the-art technological services, which are particularly attractive for French and Spanish tourists. According to information from the Government of Andorra Department of Tourism, of the 10,736,755 million visitors, 58.10% were Spanish, 39.03% French, and the remaining 2.86% are from other countries, including Germany, England, Belgium, Italy, Portugal and Russia. Staying in Andorra It is essential to stay in the Principality in order to truly get to know it. In Andorra there are more than 31,000 beds in all categories of tourist accommodation, including camping and huts for nature lovers. Currently, the average number of nights spent in Andorra is 2.82 nights per person, meaning a total of 6,279,001 nights. 20.74% of visitors (2,226,922) stay overnight whilst 79.26% (8,509,833) return on the same day to their original destination. There is a very wide and varied selection of places to eat in Andorra, with 350 restaurants in just 468 km2. One of these is “Aquarius”, which has been awarded a Michelin star. Twenty-five of these restaurants are bordas. These are traditional old Andorran houses, these days converted into high mountain restaurants with a very cosy rustic atmosphere. The 31,680 m2 spa and leisure centre “Caldea” is also worth mentioning. Quality tourism and infrastructures Winter tourism and mountain tourism are the key factors of this sector in Andorra. To maintain their high quality level, the Government and the local authorities are promoting environmentally-friendly policies, improving internal mobility and the quality of services and urban public transport. Work is now also being done to reduce the seasonal aspect of demand and increase the number of overnight stays. Ministry of Tourism, Department of Tourism www.andorra.ad 10 The tourist market In this context, the road network has improved in recent years, the natural and cultural heritage has been preserved, and all the Principality’s waterways have been cleaned up. The road network has also been improved, and the number of highways has doubled with, in particular, the construction of various tunnels to improve links between town centres. In 2003, the Envalira tunnel was opened, and the Vall del Nord tunnel between Andorra la Vella, Escaldes-Engordany and La Massana was opened in June 2006. Opening soon is the Pont de Madrid bridge, work on which completes the widening of the road between La Margineda and Santa Coloma. In 2005, work will also start on the Dos Valires tunnel between Encamp and La Massana, while the Sant Julià de Lória bypass tunnels are scheduled for completion in 2009. At the same time, the Government is evaluating the location for Andorra’s future heliport and negotiating with the Spanish Government for the opening of the Andorra-Pyrenees Airport at La Seu d’Urgell. Reversible lanes and multi-use lanes Reversible lanes and bus lanes are some of the measures adopted by the Andorra mobility agency to improve traffic flow. In December 2005 the first stretch of the reversible lane was put into operation. This runs from the Aixovall roundabout to the Margineda roundabout, a distance of 800 m. The second stretch was completed in July 2006 and covers a total of five kilometres, two kilometres from the Santa Coloma bridge to the Comella roundabout and three between Aixovall and the entrance to Sant Julià de Lòria. Additionally, December 2006 saw the inauguration of multi-use lane which consists of three traffic lanes, one of which is for prioritised use by the Bus Exprés, motorcycles, taxis and authorised vehicles. The Bus Exprés covers the route from the centre of Andorra la Vella to the Plaça Lauredià in Sant Julià de Lòria; ten buses cover the route to guarantee a service every eight minutes. Further information: www.mobilitat.ad The ten strengths of tourism in Andorra - The natural heritage and the mountains at the heart of the Pyrenees. - The spa centres and health activities. - The wealth of its historic and cultural heritage. - Being an international centre for shopping, with the most competitive prices in Europe. - The perfect setting for conferences and congresses. - The land of skiing, with a major hotel and tourism infrastructure. - The high quality traditional and international cuisine. - Public safety. - The hospitality of the people. - The climate. Ministry of Tourism, Department of Tourism www.andorra.ad 11 The tourist market Activities to boost tourism Within the framework of the Programme Andorra 2020, the Andorra we all want, and amongst the ten initiatives for revitalising the country’s tourism and trade, of especial importance is the creation of Andorra Turisme. The aim in creating this public body is to improve the promotion and coordination of all aspects of tourism in Andorra, to increase the excellence of the Principality as a tourist destination. The creation of Andorra Turisme Within the framework of the Programme Andorra 2020, the Andorra we all want of especial importance is the creation of Andorra Turisme. The aim in creating this public body is to improve the promotion and coordination of all aspects of tourism in Andorra to increase the excellence of the Principality as a holiday destination. Andorra Turisme is the public body that will be created by the country’s government to optimise all aspects of tourism in the country. This new agency is created as part of the Andorra 2020 Programme, which is based around three key points: modernising Andorra’s economic framework, revitalising tourism and trade and encouraging the appearance of new business sectors. Andorra Turisme A tourist market as complex as Andorra’s constantly-changing one increasingly requires more flexible and dynamic management tools to permit public and private managers to continuously and systematically adapt tourism-related products and services. Given this, the creation of a public body such as Andorra Turisme is the ideal formula for securing the competitive advantages stemming from managing the wide range of tourism-related issues and a vital link with public organisation: the country’s government. A tool for boosting tourism in the country Andorra Turisme’s goal is to improve the Principality’s competitiveness as tourist destination. Its chief mission is to define, implement and control tourism marketing activities with the aim of achieving excellence as a tourist destination and, consequently, to maintain and increase its economic contribution to gross domestic product. Its priority areas of responsibility are carrying our actions, inside and outside of the country, in the following areas: the creation of tourism products, the marketing of tourism products, quality and innovation in the tourism sector, management of specialist tourism know-how, the creation and management of tourist information networks and the coordination and efficiency of the tourism value chain. Other activities Additionally, work is being carried out on developing a new tourism portal to permit the promotion of all Andorra’s tourism-related products, linking the public and private sectors together. Lastly, it is planned to created a network of national offices integrated under the same brand, with the possibility of promoting tourism in Andorra inside and outside the country. In February 2005, to tackle the issue, the Andorra 2005-2010 Tourist Marketing Plan was approved. This plan is the result of a joint effort between the Andorran public-private sectors, who have work shoulder-to-shoulder to draw up a plan for developing tourism in the country over this five-year period. Ministry of Tourism, Department of Tourism www.andorra.ad 12 The tourist market Revitalising tourism and trade The globalization of the tourism market, increasingly demanding holidaymakers, the continuous appearance of new products and competing destinations highlight the need for a new approach to managing Andorra’s tourism policy. The 2020 Programme, in addition to creating the public company Andorra Turisme, plans new actions to consolidation the Land of the Pyrenees as a top tourist and commercial destination. Aware of the need to take the measures required to maintain Andorra’s current leading position in Europe, the Andorra 2020 Programme includes other initiatives to ensure the country increases its competitiveness in the holiday market. The countryside attractiveness improvement plan This initiative aims to raise awareness amongst bodies and entities owning and managing this resource of its strategic importance in the tourist development of Andorra and its economic future. To achieve this, emphasis will be placed on improving the country’s overall image, especially stressing cleanliness, reducing visual pollution and developing key points of attraction in the countryside. It also contemplates providing support for countrysiderelated activity centres, such as mountain resorts, the la Cortinada Nature Centre and the Vall d’Ordino Nature Interpretation Centre and the creation of synergies between the countryside, culture and cuisine, amongst others. Urban improvement plan The goal of this initiative is to improve the urban environment to bring it into line with the needs and expectations of Andorra’s residents and visitors alike, and to increase its attractiveness. It includes the opening of pedestrianised areas, the conversion/restoration of buildings of cultural and/or historical importance and the environmental improvement of key areas such as rivers, green spaces, gardens, rest areas and urban fixtures. Development of one or two emblematic attractions By means of coordination between the public and private sectors, viability studies will be carried out to permit the creation of tourist attractions that truly differentiate what Andorra has to offer. Centres of quality excellence This contemplates the development of a number of holiday destinations into quality points of reference for holidaymakers. Here, tourists must be provided with all manner of topquality products and services (recreational, shopping, accommodation, etc.) in an unmatched natural or urban setting. Also planned are viability studies for the creation of other centres of quality excellence in new or undeveloped areas. In this latter case, the quality of accesses and the natural environment, together with the creation of leisure activities, are the key elements. Ministry of Tourism, Department of Tourism www.andorra.ad 13 The tourist market The retail trade quality plan This initiative is designed to give a new boost to Andorra’s retail trade by encouraging a pleasant shopping environment, with modern establishments in line with international trends that provide good services and quality products. To achieve this goal, there is a need for a Retail Trade Act, the drawing up and implementation of a retail trade quality plan, the optimisation of the workings of the Consumer Arbitration System, operational since the first half of 2006, and the establishment of the bases and mechanism for improvement incentives. Holiday accommodation quality plan The goal here is to improve the supply of holiday accommodation to ensure that it is broad enough and in line with both international standards and holidaymakers’ needs. This means: redesigning and classifying accommodations, increasing the minimum requirements per category and including compulsory quality elements; improving the quality of tourist information; and creating the associated control and oversight mechanisms. Leading brand attraction plan It is planned to organise forums to attract leading international brands of great prestige. The establishment of these brands in Andorra will help what the country’s appeal with quality, internationally-recognised products, and will boost the number of visitors with greater purchasing power. New tourism promotion campaign Market research highlights the need to design new tourism promotion campaigns. This initiative will provide clear positioning for each segment of the target public, in line with their key attributes, adapt the campaign to each market and segment, carry out internal awareness-raising campaigns and promote special activities, such as Andorra’s presence at the Expo Zaragoza 2008 International Exhibition. Ministry of Tourism, Department of Tourism www.andorra.ad 14 A great deal to discover The Land of Snow Andorra has the largest skiable area in the Pyrenees. Grandvalira and Vallnord, the two valleys with three downhill resorts associated with Ski Andorra, have a total of 3,075 hectares of skiing area, 282 kilometres of pistes, 110 ski lifts, and 1,832 artificial snow cannons. These facilities, combined with those of the Rabassa snowfield and Parador Canaro, make Andorra the Land of Snow. In the last season, from December to April, more than 2.5 million skiing days in Andorra were sold. The wide choice of downhill and cross-country ski resorts, combined with the great variety and quality of the complementary skiing and leisure activities, make the Principality the top destination for snow-lovers every winter. Grandvalira and Vallnord have a total of 179 pistes divided into 30 green, 60 blue, 61 red and 28 black; there is also a teleferic with two cabins carrying 50 people, a Funitel with 36 24-place cabins, and five cable cars carrying between six and eight people. In addition to skiing and snow-boarding, there is also a wide range of snow-related activities, such as snow-shoeing, ski bikes, dog-sleds, and snow bikes. Grandvalíra: Pas de la Casa-Grau Roig and Soldeu-El Tarter In the north of the country is the resort formed by Pas de la Casa-Grau Roig and Soldeu-El Tarter (1,926 ha). With six different accesses to pistes, 14 car parks, 37 bars or restaurants, 450 instructors, a maximum altitude of 2,640 m and a minimum of 1,710 m, it has 110 pistes of 193 km, with a capacity for 100,700 skiers/hour, 66 ski lifts (one Funitel, three cable cars, 30 chair lifts, 16 ski lifts, eight telecords, and seven conveyor belts) and 78 km of artificial snow pistes. There are also three freestyle and two boardercross areas, three rail parks, four Ratrack ski routes, and two FIS competition stadia. The Grandvalira outdoor activities centre (located in the Grau Roig sector) offers areas for other activities such as snow-shoeing, cross-country skiing, snow bikes, etc. It also provides two Snow Club Mickey circuits in the El Tarter and Grau Roig sectors. www.grandvalìra_com Vallnord: Pal-Arinsal and Ordino-Arcalís 5 km from Andorra la Vella and 3 km from Escaldes–Engordany is Vallnord, made up of Pal-Arinsal and Ordino-Arcalís. The Pal-Arinsal sector is the ideal resort for family skiing, with a skiable area of 707 hectares under snow with a capacity for 35,700 skiers/hour, with 30 ski lifts, 300 artificial snow cannons and 200 instructors, 12 bars or restaurants and nine car parks holding a total of 6,600 vehicles. Its FIS stadium is one of the biggest in Southern Europe, and the latest trends in skiing and snow-boarding are practised in its freestyle, freeride and off-piste areas (with an area of 40,000 m2 and chill out included). It also has a carving area, two bumps areas and a slalom area. Ministry of Tourism, Department of Tourism www.andorra.ad 15 A great deal to discover Many other activities in addition to skiing and snow-boarding can be enjoyed here: ski biking, snow biking, orienteering, snowshoeing and helicopter flights, to name a few. There are also many activities intended for children, such as children's snow bikes and jumps. And, last but not least, the themed mountain restaurants should not be missed. www.vallnord.com The Ordino-Arcalis sector is the most Alpine resort in the Pyrenees. Its orientation, on the north/north-west slopes of the mountain, where the snow is abundant, makes this skiable area outstanding for the excellent quality of its snow and its off-piste potential. It has a total of 26 kilometres of pistes (442 ha.) and 310 ha. of off-piste skiing in the heart of a perfectly preserved natural landscape, with 25 pistes, 74 snow cannons and 14 ski lifts. In addition, it has a 15,000 m snowboarding park, a freeride area, a FIS stadium, a sledding run, a snowshoeing route and a biking circuit with spectacular night-time excursions. www.vallnord.com La Rabassa-Naturlàndia, one hundred percent cross-country skiing At Sant Julia de Lòria, between 2,160 m and 1,960 m, is Naturlàndia. The La Rabassa snowfield is the newest destination for those passionate about nature and Nordic skiing. As well as 15 km of marked runs, cross country ski routes and a ski school, there is also Inuit Parc, an area of 3,000 square metres with via ferratas for beginners, treetop games circuits, a 4m high viewing tower with 360º slide and tirolines in addition to the Inuit theme park, not to mention downhill ski pistes and a ski school. It is ideal for children of between 3 and 12 years old. In the future, Naturlàndia will house a training and wellness centre for professional sportsmen and women who wish to train at an altitude of 2,000 m. In addition to cross-country skiing and the theme park, there are other activities to be enjoyed at the La Rabassa snowfield. Outstandingly popular are the snow toboggan park, the dog sledding village and snow-shoeing through the woods. The educational activities of the Nature Documentation Centre, for exploring the countryside in winter, the fauna of the Principality of Andorra and the igloo-building techniques are also interesting. .www.comusantjulia.ad - www.santjulia.ad. Parador d’Esquí Canaro Located at Canillo, Parador d’Esquí Canaro is in a 3 ha skiable area. This is the ideal place for children and adults to learn to ski for the first time. This snowfield has a reserved area for sledges for the very youngest, and also has other activities for getting to know the snow and the natural environment. www.paradorcanaro.com All the snow at www.skiandorra.ad Ski Andorra is the association of Andorran skiing resorts, of which both the Grandvalira and Vallnord valleys form part. To ski for five non-consecutive days at all the Andorran resorts, the Association has created a joint pass called Ski Andorra, which can be purchased directly from the counters at the ski resorts. The Ski Andorra website is also a vital source of information. It covers safety, transport, access, prices, links, weather forecasts and the snow conditions at each of the resorts. www.skiandorra.ad Ministry of Tourism, Department of Tourism www.andorra.ad 16 A great deal to discover Discover the most dramatic Andorran landscapes from spring to autumn Adventure and multi-activities in the great outdoors The continental, temperate, dry and sunny Mediterranean climate which usually predominates in the Principality during the months of May and August means that the Andorran mountains are the very best place to enjoy green and adventure tourism. From spring to autumn there are many ways to discover the most beautiful and dramatic landscapes of this Pyrenean country. Andorra is a country of adventure and activities par excellence. In summer, the mountain stations of Grandvalira, Naturlàndia-La Rabassa and Vallnord offer a wide range of activities for enjoying the fresh air and discovering new sensations. All-terrain and downhill bike circuits, trips in quads, via ferratas and climbing walls, horse-riding, karts, jumping, helibike and free flying are some of these activities. Further information: www.grandvalira.com; www.larabassa.ad; www.vallnord.com Interpretation and nature routes Ordino–Arcalís, Naturlàndia–La Rabassa (Sant Julià de Lòria) and Canillo offer interpretation and adventure routes to get started in the world of orientation. The youngest members of the family have their own space in the Ordino Nature Interpretation Centre, the environmental education workshop which is supported by UNESCO. Enjoying a ride on horseback or mountain biking are other options. The latter is a relatively new sporting discipline, which is ideal for discovering the hidden tracks and routes in the valleys of Andorra. Some of the most popular excursions are in the valleys of Madriu and Incles, to the Pessons and Tristaina lakes or the peaks of Comapedrosa and Casamanya. For their part, the cable railways of Soldeu, Encamp and Arinsal or surmounts of Grandvalira and Vallnord offer exceptional landscapes. Sant Julià de Lòria is the setting for Naturlàndia, the La Rabassa Nature and Multi-Activity Centre, set at an altitude of 2,050 metres and surrounded by more than 800 hectares of woodland. The Centre offers all manner of nature-related activities, body and mind balance activities and educational and recreational sports. A new, unique leisure concept within a context of culture, nature and wellness. Fishing Another possibility is fishing, which can be enjoyed from mid-April until the end of September in Andorra’s high mountain rivers and lakes. This provides a unique opportunity for a relaxing activity in the open air whilst discovering the richness of the mountain from a different viewpoint. Further information: [email protected] Ministry of Tourism, Department of Tourism www.andorra.ad 17 A great deal to discover Long-distance footpaths The Principality also has an extensive network of trails and paths to be taken on foot, or by bicycle or horse – a healthier form of tourism. The GRP1, for example, crosses the whole country, setting out from Sant Julià de Lòria, continuing through La Rabassa, by Pas de la Casa and Arcalís, and ending up at the village of La Massana. The GR7, which passes through Juberri (Sant Julià de Lòria), and the GR11, which goes to Arinsal, run from the French border to the Spanish border and every step provides spectacular views of the Pyrenees. Mountain huts in Andorra Although they are open all year round, Andorran mountain huts are cleaned and maintained from May to the end of September. Visiting all of them – there are a total of 27 – is another way to enjoy the Principality of Andorra during the summer months. While most have room for 6 to 10 people, the Comapedrosa hut (La Massana) space for 60. This is one of the biggest in the Pyrenees and is open and monitored from mid-June to September. At La Massana is the Cortals de Sispony Natur Refugi with a total of 60 places: Pla de l’Estany and Fonts have a capacity of between 4 of 6 people. Other outstanding huts are at Canillo, like the one at Juclar, with 50 places; the Cabana Sorda hut with 20 places; the Siscaró and Vall de Riu mountain huts, which can take between 10 and 14 people, and Cóms de Jan, with a capacity for 10 people. At Encamp is the L’Illa hut, which can accommodate between 40 and 65 people; the hut at Ensagents sleeps 14, the one at Montmalús sleeps 8 to 12, and the smallest in the Principality, at El Pla de les Pedres, is for 5 people only. Further on is the Sortney hut, with room for 30; the Coma Obaga for 15; Argonella for 6 and Rialb, which can accommodate between 4 and 6 are some of the huts in the Vall d’Ordino. In Andorra la Vella is the Claror hut, which can take 20 people and the Perafita and Pra Primer huts with a capacity for 4 or 6 people. Escaldes-Engordany has the Fontverd hut, with a total of 14 places, and the Riu dels Orris hut. And finally, in Sant Julià de Lòria is the outstanding Roca de Pimes and the Francoli, which can sleep between 4 and 6 people. The Comapedrosa and Natur Cortals de Sispony huts Set in the Comapedrosa valley, at an altitude of 2,260 metres and alongside the Estany de les Truites tarn, the Comapedrosa is Andorra’s only mountain hut manned by a warden. It is one of the most important in all the Pyrenees and is open and manned from the middle of June to September. The Natur Cortals de Sispony hut, located at 1,660 m, also accepts bookings and provides services for hikers. Ideal for groups, it sleeps up to 60. Some recommendations for mountain huts - Do not force the doors; the huts are always open. - During your stay, do not waste the wood; think of others. - Make sure fires are completely extinguished before you leave. - When you go, make sure you leave everything the way you found it. Romanesque churches open to the public In summer, the Andorran town councils offer guide services to visit the Romanesque churches in the Principality of Andorra. Ministry of Tourism, Department of Tourism www.andorra.ad 18 A great deal to discover More than 2,000 shops The competitive prices, quality, flexible hours and public safety are some of the factors which mean that Andorra is the centre of international shopping. A wide variety of products from five continents can be found in more than 2,000 shops in Andorra. One of the tendencies experienced by this sector over recent years has been the geographical concentration by areas of activity. Andorra’s commercial tradition is famous worldwide thanks to its 2,000 modern boutiques and shops, its quality products, its competitive prices and its flexible hours. Although there are shops in the entire country, most are concentrated in Andorra la Vella, the capital, Escaldes-Engordany, and Pas de la Casa. There are several large shopping centres in Sant Julià de Lòria. Household electronics and information technology, such as video and audio equipment, cameras, computers and electronic diaries, are cheaper in Andorra than in Spain. And the main fashion brands, accessories and sports gear can be found at more competitive prices, in addition to perfumes, toys, watches and CDs. In the Principality there are many shops where these products can be bought. Fashion, perfumes, jewellery, music, food and sports equipment The main fashion and accessories shops, perfumeries and the most prestigious jewellery and watch brands are found on Avenida Meritxell in Andorra la Vella and on the Avenida Carlemany in Escaldes–Engordany. The best selection of music is in the large shopping centres or in shops in Andorra la Vella, Escaldes–Engordany or Sant Julià de Lòria. There are also specialized food and drink establishments in Andorra la Vella, Escaldes– Engordany and Ordino. There are sports shops in all parishes of the country. Establishments dedicated to car, hunting and fishing accessories are mainly found in Andorra la Vella. Duty Free (www.duana.ad) The products that can be imported into Spain are tax free up to certain limits and must be declared when they exceed a specific amount. For example, visitors over the age of 15 who buy durable products worth more than 525 € must pay duty before taking them to Spain. Agricultural Products Industrial Products 1,000g coffee or 400g extracts; 75g perfumes; 200g tea or 80g extracts; 375 ml eau de colognes; 1.5l spirits +22º or 3l spirits or aperitifs –22º or Other industrial products up to a value of 525 € (up sparkling wines + 5l table wines; to 270 € in value for the under-15s). 300 cigarettes or 150 cigars (-3g each) or 75 cigars (-3g each) or 400g pipe tobacco. Other agricultural products Up to a value of 175 € (up to a maximum of 90 € for the under-15s) – not exceeding: 2.5 kg of powdered milk, 3 kg of condensed milk, 6 kg of fresh milk, 1 kg of butter, 4 kg cheese, 5 kg sugar and sweets and 5 kg meat Ministry of Tourism, Department of Tourism www.andorra.ad 19 A great deal to discover Romanesque art, museums, leisure and cultural routes, town celebrations and traditions some of the best ways to discover the country’s cultural side A thousand years of culture More than a thousand years of history underlie the architectural, cultural and popular heritage of Andorra. The Romanesque treasures hidden in the Principality bear witness to its origins and traditions. Here, art lives side-by-side with nature, traditional culture, and modern artistic events. Andorra is a synonym for Romanesque art. There are 40 churches in its valleys, as well as medieval bridges. The most noteworthy churches are Santa Coloma (Andorra la Vella, 9th and 10th centuries), one of the oldest and one of the few with a circular bell-tower, which in this case is from the 12th century, and the church of Sant Miquel d’Engolasters (Escaldes-Engordany, 12th century), which has a 17.5m bell tower. The wall paintings and baroque altarpieces of Sant Climent de Pal (11th and 12th centuries) and those of the church of Sant Martí de l Cortinada (12th century) in Ordino are also of great importance. Other Romanesque marvels are the Crist en Majestat (12th century) and the altarpiece (16th century) of the Church of Sant Joan de Caselles (11th and 12th centuries) in Canillo. The Church of Sant Romà de les Bons (12th century) in Encamp is another Romanesque jewel. Sant Serni de Nagol, built into a rock and with 11th century wall paintings, and the La Margineda bridge in Andorra la Vella, are also very important. The Casa de la Vall, the Santuari de Meritxell, and the typical villages of Pal and Ordino are other sights not to be missed. The Casa de la Vall, a traditional home of the nobility, with Gothic frescoes reproducing scenes from the Passion of Christ, was built at the end of the 16th century. This is now the seat of Parliament, having until recently housed the Courts. The Meritxell Sanctuary was rebuilt in 1976 by the architect Ricard Bofill, beside a 17th century church which was destroyed by fire. The Motorcycle Museum Andorra is also noteworthy for its many museums. One of the most important pieces of news in this area is the opening of the Motorcycle Museum in Canillo. This new facility pays homage to this form of transport, bringing together remarkable machines of all ages, from the beginning of the twentieth century to today. The Museum Houses a dynamic collection which will be increased over the course of time. More museums and traditional houses At the Escaldes-Engordany Art Centre, you can visit the museum of Romanesque Art Models, displaying 30 monuments on a reduced scale, and the Museu Viladomat, which has 250 works by the famous sculptor. The old Reig tobacco factory in Sant Julià de Lòria houses the Tobacco Museum. This is an outstanding display of the Andorran tobacco tradition, explaining the most closely-guarded secrets of tobacco manufacture in the 20th century. Ministry of Tourism, Department of Tourism www.andorra.ad 20 A great deal to discover The Museu Nacional de l’Automòbil at Encamp is a must for all motor fans, with an extensive collection of 90 cars, 50 motorbikes and 100 bicycles from the period 1898 to 1998. In the same town, the Museu Sacre de Sant Eulàlia has a collection of liturgical gold and silver objects. In addition, Ordino has the Museu Siadristyi de la Miniatura, the Museu Iconogràfic Sant Jordi i Cristianisme, an outstanding display of religious art, and also the Museu Postal and the Museu del Pin, located at Ansalonga (Ordino). Finally, we recommend a visit to the old traditional houses: the Casa Cristo, dating from 1885 (Encamp), the Casa Rull at Sispony (La Massana), and the Casa d’Areny-Plandolit (Ordino), which are part of the rural habitat trail. The last two are from the 17th century and can be visited free of charge on the first Sunday of each month. The Farga Rossell forge at La Massana is also a must. On the 18th May, the Principality celebrates International Museums Day. The land of a thousand fragrances Discover the essences of perfumes, create one of your own or explore a thousand years of seduction and glamour at the recently-opened Museu del Perfum Fundació Júlia Bonet. With this museum at EscaldesEngordany, the Principality of Andorra completes its cultural offer and becomes the land of a thousand fragrances. This is a tribute to the commercial and perfume traditions of a country with a total of 109 perfumeries in just 468 km². Recreational and cultural trails for all The Principality of Andorra has a total of eleven routes. “El camí a França” (the road to France) runs from the Meritxell Sanctuary to the villages of Canillo. “Entre l’ahir I l’avui”, (between yesterday and today), is a route to Encamp. “Les valls silencioses” (the silent valleys) runs from Ordino to L’Arieja. The “Racons inoblidables” (unforgettable places) goes to La Massana. “El cor que batega” (the beating heart) is a route to Andorra la Vella and Santa Coloma. “Pas a l’art” (the art path) runs from Sant Julià de Lòria to Aixovall, and the “la font de cultura” (fountain of culture) is a route from Escaldes-Engordany to Engolasters. Some different trails look at iron, taking routes via the Farga Rossell, the path from Arans to Llorts, to the Casa Areny-Plandolit and Santa Martí de la Cortinada. On the road from Arans to Llorts are contemporary sculptures showing the iron tradition in Andorra; and in the village of Llorts itself are mines where the mineral was originally mined. On the other hand, the rural habitat itinerary includes a visit to three country homes, now converted into a museum, and also the sun and shade route and lower areas in Escaldes-Engordany. Andorran literature and painting Albert Salvadó (El mestre de Kheops, Els ulls d’Annibal and El punyal del sarraí), Antoni Morell (Set lletanies de mort, La neu adversa), Joan Peruga (Últim estiu a Ordino, La república invisible), and Josep Enric Dallerès, with a remarkable poetic opus, are some of the best known Andorran writers. In the plastic arts, there are names like Àngel Calvente, Judith Gaset, Carme Mas, Sergi Mas, Francesc Galobardes, Carme Massana, Francisco Sánchez and Alfons Valdés. Ministry of Tourism, Department of Tourism www.andorra.ad 21 A great deal to discover Classical music, jazz, dance and theatre Music plays an important role in Andorra, as can be seen by the range of events held in the Principality. Particularly outstanding are the Escaldes-Engordany Colors de Música Festival Season, which is held throughout the year, and the International Narciso Yepes Festival which takes place at the Andorran National Auditorium in Ordino in the autumn. The tenor José Carreras and the International Ballet of Cristina Hoyos have appeared at this festival. Another international event is the Andorra la Vella music and dance season, which stretches from November to May and has seen outstanding performances from, among others, pianist Evgeny Kissin and Ainhoa Arteta. In November, Escaldes-Engordany holds the Premi Principat d’Andorra international piano competition, with the support of the Ministry for Foreign Affairs, Culture and Cooperation. The musical tradition of this Pyrenean country is highlighted with performances by the Orquestra Nacional Clàssica de Cambra d’Andorra and the Cor Nacional dels Petits Cantors d’Andorra, the Principality’s best exponents of classical music. When July comes, the districts of the Principality of Andorra hold famous events, like concerts of jazz, flamenco, Spanish pop and local modern music; the Montserrat Caballé international song competition at Sant Julià de Lòria and La Seu d’Urgell, the Celtic and Country Music Festival, the Trobada de Buners bagpipe festival, folk dancing and dance exhibitions in August. Also noteworthy for its high artistic quality is the theatre season in the comuns of Sant Julià de Lória and Andorra la Vella that takes place from October to January and from February to June. Finally, the comuns of Ordino and Encamp organise the Dansand Contemporary Dance Season during the months of May and June. Esbarts, festivals and traditions The Marratxa (Sant Julià de Lòria), the Ball de Santa Anna (Escaldes-Engordany), the Contrapàs (Andorra la Vella), the Ball de Tarda (Sant Julià de Lòria) and Sardana are some of the traditional dances of Andorran folklore. At Andorran festivals and other cultural events, the Esbart Santa Anna, the Esbart San Romà and the Esbart Lauredià interpret some of these typical dances and offer a spectacle that reflects the uses and customs of mountain life and in which international contemporary dance is combined. There are many popular traditions and festivals coinciding with celebrations of a religious nature and the natural cycles of the earth. There is the Aplec de Canòlich in May, the Roser d’Ordino in July, the Diada de Meritxell, celebrating the patron saint of Andorra, on 8th September, and the Fira d’Andorra la Vella in October. There is also St George’s Day on 23rd April, the Fira de Santa Llúcia in December, the Festa de la Candelera at Canillo, Encamp carnival in February, and Caramelles, traditional Easter songs, in March. Calendar of local festivals 2006 Festa Major de Canillo Festa Major d’Encamp Festa Major d’Ordino Festa Major de la Massana Festa Major d’Andorra la Vella Festa Major de Sant Julià de Lòria Festa Major d’Escaldes-Engordany Ministry of Tourism, Department of Tourism www.andorra.ad 14 to 16 July 15 to 17 August 16 September 15 and 16 August 3 to 6 August 27 to 31 July 25 and 26 July 22 A great deal to discover Highlights are Caldea, the Centre de Soins Agrée Carita París and spa centres in the hotels Roc Blanc, Carlemany, Hotel Princesa Parc and Hotel Sport Village Total wellbeing in the water Water is another of the natural resources of Andorra. As well as the rivers and lakes which have their source in the country, there are the hot springs of EscaldesEngordany, rich in sulphur and recommended for therapy and beauty treatments, for restoring vitality and getting rid of stress, and for treating and preventing rheumatism and skin complaints. There are many wellness centres in the Principality where you can make the most of your free time throughout the whole year. Caldea: the recreational spa centre in Southern Europe With its modern architecture and an area of 30,345 m², at an altitude of 1,100 metres, Caldea is the oasis of Andorra and the perfect place for enjoying a recreational spa and discovering the link of ancient civilisations with water. Set in majestic, privileged surroundings, Caldea uses all the properties of the thermal waters of the springs of the Escaldes – Engordany parish to provide its visitors with spectacular water-based installations and a wide range of massage, thermal water and beauty treatments. The large indoor lagoon, with a maximum depth of 1.30 m, has thermal water baths at 32-34ºC, water jets, Jacuzzi, water spray masks, swan’s neck and hydromassage. There is also an outdoor Jacuzzi, Indo-Roman baths, fitness area with saunas, hamman patio, Wood’s lamp, Sirocco bath and water massage. Additionally, it boasts an outdoor area with terraces, beauty cabins and tanning cabins. The water treatment services are complemented by alternative activities such as gastronomy and cinema. Caldea boast the Aquarius restaurant, the only one in Andorra awarded a Michelin star, thanks to its renowned chef Christian Zanchetta. The restaurant is exclusive to Caldea users and offers healthy, balanced cuisine. There is also the panoramic Sírius bar, providing unforgettable vistas over the Escaldes – Engordany valley, and the Helimoció dynamic cinema, showing Andorra’s breathtaking landscapes. Caldea plans to inaugurate a further 12,400 square metres of facilities in 2009. The extension will include a new total wellness zone with more intimate areas, thanks to a total investment of 37 million euros. Further Information: www.caldea.ad Other total wellness centres The Principality’s hotels have also met the challenge of the new culture of total well-being, and have added health and beauty treatments to their range of facilities. In EscaldesEngordany there is the Roc Blanc spa centre and the Hotel Carlemany spa, which have specialist centres and include anti-stress, slimming, hydrotherapy and cellulite treatments. The Hotel Princesa Parc (Arinsal) has wellness areas with relaxation, sports therapy massage, beauty salon, mud and seaweed body treatments, and anti-stress and relaxation sessions. The Centre de Soins Agrée Carita Paris at the Hotel Anyós Park (La Massana) offers personalized treatments; and the Soldeu Hotel Sport Village has been one of the most modern “wellness” spaces since it was opened November 2006. Ministry of Tourism, Department of Tourism www.andorra.ad 23 A great deal to discover Sport forms part of our lifestyle and is considered as a way towards integration and communication Staying in shape Andorra’s sporting tradition has ensured that the facilities available are excellent. The shooting range at La Rabassa, the Ice Palace at Canillo, the Els Serradells swimming pool, the Municipal Stadium and sports centres at Encamp, Ordino, Sant Julià de Lòria, Escaldes-Engordany, Andorra la Vella, l’Aldosa and El Pas de la Casa are some of the many facilities for staying in shape in the Principality. As sport is part of its lifestyle and is seen as a way forward to integration and communication, the Principality has many sports complexes, which are ideal for educational and leisure sports and for high level sports competitions. Here there is one of the world’s best shooting ranges, several football and rugby fields, and basketball courts, swimming pools, tennis courts and athletics grounds, sports centres, gyms, and, last but not least, an ice palace. Where to practice sports An Andorra Vella there is the municipal stadium, which has a football field, six-lane athletics track and multi-purpose 20 x 40 m pitch, ideal for hockey, skating and team sports in general. There is also the Olympic pool at Les Serradells, measuring 50 x 21 m, and the Andorra Poliesportiu, which can hold 5,000 spectators and is designed for competitive sports such as basketball, volleyball and five-a-side football. At Sant Julià de Lòria one can play football at the sports centre or the Aixovall sports field or spend time at the Olympic shooting range, which has six tracks. There are other facilities at Escaldes-Engordany, Encamp, L’Aldosa and Ordino. At Canillo there is the ice palace, with an Olympic sized rink (30 x 60 m), which also has an auditorium, an exhibition room and multi-purpose areas for squash or tennis. There is also the socio-cultural and sports complex at Encamp and Pas de la Casa. The former has swimming pools measuring 25 x 15 m and 18 x 12 m, plus gymnasium, squash courts, and tennis and petanque courts. The latter has multi-purpose areas for body building and gymnastics, swimming pool, climbing wall, etc. Driving on ice, cycling tours and other competitions For some years, the Principality has been the setting chosen for many competitions. Motor sports have also expanded significantly thanks to the organization of very attractive events of driving on ice or trials such as the Pas of the Casa circuit, run by the Automòbil Club d’Andorra. In addition, some of the main finishes of the Pyrenean stages of the most important cycling events in the region are organised in Andorra every year, such as the Vuelta Ciclista a España and/or the Tour de France and/or the Vuelta Ciclista a Catalunya (arrives in Andorra on 18 May). Other notable events are the Solo Nieve Festival, held on 25 and 26 March; the Solo Bici Festival, on 17 and 18 June; the Sky Games, from 1 to 3 September; and the World Trial Championship, on 3 September. Ministry of Tourism, Department of Tourism www.andorra.ad 24 A great deal to discover The wealth of the cuisine, gastronomic activities and international events highlight the gastronomic tradition of the Principality Andorran cuisine Andorran cuisine is the reflection of the lifestyle of the old residents of the Principality which over the years has received influences from the French and Catalan schools. To discover this, the Pyrenean country offers visitors gastronomic routes to bordas and a total of 350 restaurants which combine the essence of traditional cuisine and top quality local ingredients, with all the flavours of modern cooking. Tradition and modernity and well-known sommeliers Trinxat (a vegetable dish with cabbage, potatoes, strips of pork and garlic), river trout, game, escudella, allioli, sausages (donja, bringuera, bull and bisbe), cocas and mushrooms are some of the specialities of Andorran cuisine. The traditional “tupi” cheese is also worth a mention. It is typical of the diet of the first inhabitants of Andorra, made with unpasteurised sheep’s milk fermented in clay receptacles with anise, cardoon and salt; cabbage, chicory, lettuces and potatoes. Andorran cuisine combines tradition and modernity and the result is refined and international food. Food-lovers are in for a treat at Aquarius restaurant which has been awarded a Michelin star. Located in Caldea, it surprises with its creativity, quality and varied wine list. In terms of wines and sommeliers, particularly outstanding in Andorra are Patrick Austry (Hotel Grau Roig) semi-finalist of the Trofeo Ruinat 2003; Ramon Cabiscol (Borda Pairal 1630), champion of Andorra 2004 and semi-finalist of the 2004 World Championship, and José Antoni Guillermo (Aquarius), second in the Andorra 2004 championship. Gastronomic routes Andorra also offers visitors the chance to discover four gastronomic routes. The bordas route allows visitors to sample the very best mountain cuisine in an exceptional environment: the typical Andorran houses where the grain and cattle were kept in the past. The creative and sampling route is a way to discover some of the most exceptional restaurants in the Principality such as “Aquarius”, the only one with a Michelin star. The sommeliers and the best wines, cavas and champagne can be discovered on the fine wine route, whilst the fondue route is representative of mountain and cold climate cooking. The Andorran Gastronomic Academy Association One of the culinary innovations for 2007 is the creation of the Andorran Gastronomic Academy Association, whose mission is to position Andorra as a country of culinary reference. Created with the support of the government, the Academy’s main goals are to promote the richness and variety of Andorran cuisine by creating guidebooks and Andorran culinary festivals and publishing books on the country’s culinary traditions, amongst other activities. Ministry of Tourism, Department of Tourism www.andorra.ad 25 A great deal to discover Mushroom hunters The great wooded areas, the abundant wild plant life and the dry, sunny Mediterranean climate mean that the Principality of Andorra is also a favourite with mushroom-lovers. In this natural habitat, with its many contrasts, the most exquisite mushroom varieties grow all year round, especially in September and November – they include ceps, and many other varieties highly prized by gourmets. It is during these months that the Andorran menus have exquisite mushroom dishes on their menus. International gastronomic events As well as a thousand-year gastronomic history, local and international culinary events take place in Andorra which are promoted by the Government, the comuns, the Unió Hotelera d’Andorra and associations of chefs and confectioners, the association of pastry chefs, the association of sommeliers and certain companies. For example, during the months of January and February, many Andorran parishes hold the Viandes and Encants de Sant Antoni festivals. And throughout the winter months, Andorra typically celebrates all kinds of special occasions with chocolate, coca, mulled wine or muscatel, while for Carnival the burial of the sardine is celebrated in Encamp and the broth tasting in Ordino. A truffle fortnight is held in February, promoted by the gastronomic group La Fogaina dels Pirineus (Christian Zanchetta of Aquarius, Pablo Urcelay of El Rusc, Ferran Terés and Meritxell de Dios of El Gínjol, Ramon Canut of Casa Canut, Montse Rubio of La Neu, Carles Flinch of Can Manel and Jehwan De Coninck of El Cyrano). For a fortnight the restaurants mentioned prepare menus containing truffles at a fixed price. In March, the Saló de l’Alimentació food fair takes place in Sant Julià de Lòria and in September, the Mostra Gastronòmica d’Ordino and the Diada del Bacallà. La Fogaina dels Pirineus Coinciding with the third gastronomic event dedicated to the truffle, in 2004 the gastronomic group La Fogaina dels Pirineus was set up. Its creators, Christian Zanchetta, Albert Coll, Pablo Urcelay and Pere Vilalta, launched this initiative with the aim of placing an identifiable stamp on it, consolidating the events and encouraging widespread promotion of the wealth of the restaurant sector of the Principality, whilst also boosting the attraction of the country as a gastronomic destination of interest. One important piece of news is the incorporation of five new restaurants into the group: Ferran Terés and Meritxell de Dios of El Gínjol, Ramon Canut of Casa Canut, Montse Rubio of La Neu, Carles Flinch of Can Manel and Jehwan De Coninck of El Cyrano . Saló de l’Alimentació (Food fair) The Saló de l’Alimentació food fair and the Aliment-tast activities take place annually in Sant Julià de Lòria. The purpose of this event, held by the Comú, or local council, of Sant Julià de Lòria is to bring together the interests of the country’s producers and distributors of food products and to bring gastronomic innovations to the Principality of Andorra’s residents and visitors. The 2006 event will be held on 12th, 13th and 14th May. Information and bookings: Tel. 00 376 844 044 / www.alimentast.ad Further information: Check out the gastronomy press pack at www.andorra.ad Ministry of Tourism, Department of Tourism www.andorra.ad 26 A great deal to discover Nightlife Live music, night-time skating, DJ's, pubs, restaurants, karaoke, bowling alleys, cinemas, music bars, open-air bars, discos... Nightlife is another attraction of Andorra, thanks to the range of activities offered, and because of the safety on the streets which is characteristic of the country. The capital and the other parishes offer leisure alternatives so that everyone can enjoy Andorra. Andorra is one of the safest countries around, which makes it a real pleasure to enjoy the nightlife. Cafés and pub-restaurants are one of the Principality's typical leisure ideas, and a good place start the fun. A legendary meeting place is the Panamà Café, decorated with retro touches and the ideal venue for enjoying a coffee or something stronger. Surf offers the best Argentinean meat and the night goes on upstairs in the resident company of DJ Jordi O. Àngel Blau and Andorran DJs One of the new venues for the season is the Àngel Blau jazz and blues club in Andorra la Vella. The club can be converted in to a concert venue for an audience of up to 300 and offers a quality, continuous programme of acts. Another Andorra la Vella nightlife classic is the Buda Bar, with select Mediterranean and Andorran cuisine in its lounge club restaurant; on the top floor there is a large dance floor where resident DJ Gustavo Sosa spins house and electro. In addition, Nano plays R&B, dance, Latin and Spanish pop in the Cóctel de l’Avi in La Massana; Kiko Cabanillas does the same in Xoxolao; in Satélite, a borda in Escaldes-Engordany converted into a fashionable pub, you can hear 80s and pop music. And every week an invited DJ makes Ambit, in Erts, one of the most fashionable club scenes in the Principality. El Pas de la Casa also has a good atmosphere and around twenty nightspots. Avalanche, Gatsby, Mulligan or Western Ekerd are some of the pubs where you can start the night off on the right foot; and Bilbord, Mexicano, Pandero and Underground are some of the discos to visit as the night moves on. In Canillo are Aspen, the Capitan Pub, Iceberg, Cova del Drac or Picadilly. ln El Tarter you have Arthur's and El Mosquit. Caribbean rhythms and Latin music Those with a passion for Caribbean and Latin rhythms will find what they’re looking for place at La Bodegueta and La Bolsa, both in Andorra la Vella. If you want to get away from the crowds, there's a very intimate environment at Califa; with the best dance, tech-house, Latin and Spanish pop at Mort qui t’ha mort. In QTR, in Anyòs, the Colectivo Bere–Bere offers techno sessions at weekends. For fans of karaoke, there is Píkolo (Andorra la Vella) and Quasiquè (Escaldes–Engordany). The bowling alleys of Ordino and Serradells and the ice palace at Canillo Bowling and skating are among the other options available in Andorra by night. The Ordino sports centre and the Serradells sports centre offer billiards, darts, bowling and videoclips until midnight (Andorra la Vella). The Canìllo ice rink organises dinners, ice karting and an ice disco, skating whilst you listen to funky-disco music. Open until 00.30 except on Fridays. Further information: www.palaudegelandorra.com, www.ordino.ad. Tel. Ordino bowling alley: 00 376 878 110 Tel. Els Serradells bowling alley: 00376 874100 Ministry of Tourism, Department of Tourism www.andorra.ad 27 Conventions and conferences Andorra promotes the special business and meetings seal and the special conference seal The perfect place for corporate events The Ordino Conference Centre, the Convention and Exhibition Centre in Andorra la Vella (undergoing remodelling works), the Lauredià Cultural and Conference Centre in Sant Julià de Lòria, the Andorra ice rink in Canillo and the events and conference hall in Encamp all consolidate the Principality of Andorra as the ideal setting for business events throughout the year. In addition, the government promotes the special seals for business and meetings and for conferences amongst hotels. The Ordino Conference Centre With the capacity to host large-scale events, the Ordino Conference Centre is arranged over two floors. On the ground floor is the main hall with an area of 99.33 m2, with breathtaking views over the Ordino valley. This is followed by three modular rooms: the La Cortinada room (240.9 m2 with capacity for 153 persons), the El Serrat room (203.42 m2 with space for 225) and the Ansalonga auditorium (181.28 m2, 197 seats), which together form the Ordino Hall. This is the main space of the new conference centre, with 652.15 m2, 640 places and independent access to each room. The 101 m2 stage has a built-in ramp with direct access from the outside of the building, two 16.82 m2 dressing rooms, 32.55 m2 reception area, five audio connection points, two speakers and a 16:9 projection screen (5 x 2.81 m). On the ground floor there is the Sornàs room (125.85 m2 and a capacity of 116), and on the first the Arans Room (37.09 m2 and 38 places) and the Llorts Room (56.4 m2 and 65 places). Further information: [email protected] Other spaces and specialized companies The Centre Cultural i de Congressos Lauredià, in Sant Julia de Lòria, has the Auditori Claror, with a capacity of 450, the 156-seat Auditori Rocafort, and various rooms for holding seminars and meetings for up to 50 people. The Centre also has light and sound booths, reception area, parking, simultaneous translation booths, audiovisual equipment and exhibition panels. The Andorran ice rink at Canillo and the Encamp Sala de Festes i Congressos are options provided by the Principality for corporate events. The ice rink has a 345 m2 auditorium holding 322, a viewing stand of 126 m2 for 200, and an 85 m2 exhibition area with 150 seats. The 2,000 m2 Sala de Festes i Congresses at Encamp is equipped with the latest generation technology and can accommodate 1,200. Ministry of Tourism, Department of Tourism www.andorra.ad 28 Conventions and conferences Hotels for incentives trips In addition to its conference centres, the country has many hotels with especially adapted rooms and companies specialising in organising conferences and fairs. In order to boost and guarantee the quality of the hotel establishments, the government promotes a special seal for business and meetings, and a seal for conferences amongst professionals in Andorra. Special business and meetings seal In Andorra there are 19 hotels accredited with the special business and meetings seal. These are top quality hotels which meet the necessary requirements demanded by the accreditation. The following requirements are of most interest: a meetings rooms that is at least 30 m2; a supplementary and independent room that is at least 14 m2, and equipping 20% of the bedrooms with a writing desk with telephone connection, fax and computer connections, telephone with direct outside line and electrical sockets, other technologies such as an overhead projector, slide projector, colour television, sound equipment, printer and photocopier. Special conference seal As well as the requirements corresponding to the special business and meetings seal, the hotel establishments which wish to obtain the special conference seal should meet three basic requirements. They should have a room that is at least 300 m2 and a main conference hall with capacity for 150 people, equipped with the very latest technology: professional video camera, recording team and simultaneous translation, video projector and secretarial services. Further information: Check out the conference press pack on www.andorra.ad Ministry of Tourism, Department of Tourism www.andorra.ad 29 Not to be missed Outstanding due to its unusual "U" shape, lakes and shepherds cabins Vall del Madriu, UNESCO World Heritage Site A UNESCO world heritage site, the glacial valley of the Madriu-Perafita-Claror (Andorra la Vella, Encamp, Escaldes-Engordany and Sant Julià de Lòria) is one of the most inhospitable and surprising routes of Andorra, covering 4,247 hectares. With slopes rising to an altitude of 2,500 metres, it is the perfect reflection of the intense cultural and biological life of the Principality. The Madriu's Latin name is Mare Riu, and this valley owes its "U" shape to its glacial origin, a characteristic of the valleys emerging from the ice. It has an east/west orientation and a total length of 11.8 km. It starts at 1,200 metres and reaches heights of 2,500 metres. Its main feature is the water of the river which also feeds a great variety of lakes within the glacial cirque of the Gargantíllar. Thanks to various filtrations, the force of the water creates a natural thermal deposit at a temperature of more than 60° at EscaldesEngordany. Routes to the glacial cirque Different landscapes, dry stone walls, bordes and cabins, flocks and the uninterrupted presence of human action reveal, without any breaks or alterations, significant periods of human history. The Madriu-Perafita-Claror valley, which runs through an age-old Pyrenean mountain pass, is an extraordinarily well-preserved mosaic of evolution. Human works and biotopes have been identified here, and it is the outstanding example of a complex, wise model of how to relate to the land with respect and ingenuity. In this splendid geomorphological framework, with a hydrographic and lake system of great interest, there are different routes which are not technically difficult that can be completed in five hours. Some of these routes are: the GR7 which covers the whole valley; the G 11, which goes to a height of 1,600 metres to the Estany de l'llla, the point where it leaves the Madrìu at the neck of the Vall Civera, and finally, the GRP (national route), which starts at the highest part of the valley, parallel to the GR7, and ends at the glacial cirque. Visit the shepherd’s cabins Whichever route you choose, you will find cultural wonders in the glacial valley of the Madriu-Perafita-Claror, telling the story of the people of the Principality, a splendid example of which is the shepherd’s cabins which have recently been restored in the traditional manner using the dry stone method. Many plots bounded by walls can also be seen which used to be orchards, bordes and pasture areas for the flocks. A very pleasant option in summer is spending a night in any of the three huts of the Vall del Madriu. Further information: www.madriu-perafita-claror.com Ministry of Tourism, Department of Tourism www.andorra.ad 30 Not to be missed This route consists of the Farga Rossell, Mina de Llorts, Sant Martí de la Cortinada and contemporary iron sculptures The Iron Route Learning about the windbox and the hydraulic ram, discovering iron in the rocks or water and visiting a mine in the Vall d'Ordino are some of the possibilities that the Principality offers its visitors. The iron route highlights what was Andorra's main industry for centuries: mining. The aim of the route is to show, step by step, the stages in the production of iron, from its extraction in the mines to its final destination. The interest in learning about the history and traditional use of the mines and the Andorran steel industry, especially from the 17th to 19th centuries, is combined with enjoyment of a surprising landscape. On this visit you can see the reality of the geography of Andorra and identify iron in places you would never have noticed before, for example, in the colour of the rocks or the composition of the water. The Farga Rossell and the Mina de Llorts Between Ordino and La Massana is the Farga Rossell forge, owned by Joaquim de Riba, which has now been converted into a visitors’ centre. It was in operation from 1846 and, along with the Farga Areny forge, was the last to close down, in 1876. Its buildings are testimony to the iron manufacturing process and show the development of the techniques for obtaining the mineral as well as the history of the forge itself. The route continues to the Vall d'Ordino, and the Mina de Llorts mine. This is a small mine, which was opened by specialists from L'Arieja at the end of the 19th century to try to find new mineral reserves. However, it never went into commercial operation. It has 30 metres of galleries and the visit takes around 20 minutes. Sant Martí de la Cortinada and contemporary iron sculptures Some of the practical applications of the iron from the forges can be seen at the church of Sant Martí de la Cortinada (Ordino). Visitors should take a look at the wrought iron patterns on the entrance door and the wrought iron gates. Finally, between the villages of Arans and Llorts (Ordino), there is a group of contemporary sculptures by Albert Carneiro, Guy de Rougemont, Satoru Satu and Mark Brusse, inspired by the steel-making processes. Where to go? Farga Rossell. Main road between La Massana and Ordino. Tel. 00 376 835 852. Mines de Llorts. Obaga de Llorts - Ordino. Tel. 00 376 737 080. Ministry of Tourism, Department of Tourism www.andorra.ad 31 Not to be missed The rural habitat route Farmers, shepherds, charcoal-burners, road builders, iron-workers, woodcutters and textile workers lived in the Principality more than four centuries ago. The rural habitat route includes a visit to Casa Cristo in Encamp, Casa Rull in Sispony, and Casa d'Areny-Plandolit in Ordino. This is an opportunity to find out about traditional Andorran culture, founded on the intensive, rational use of the resources provided by the mountains in the past. This can also be experienced by night in summer. In traditional Pyrenean societies like that of Andorra, the home became the main feature of social organisation, bringing together family and heritage. This past can be explored at Casa Cristo, Casa Rull, and Casa Areny-Plandolit. They provide a full picture of the lifestyle of Andorrans before the great economic changes of the second half of the 20th century, and are representative of the social and economic differences in Andorra in their time. The rural habitat route is an opportunity to discover beautiful surroundings. Casa Cristo (Encamp) This is an example of work and austerity. The five-storey house evokes the lifestyle of a humble Andorran family between the 19th century and the first half of the 20th. Its original furnishings have been preserved, and the trappings of everyday life can be seen, from utensils polished with use, a stone water jar and a hundred-year old christening robe to a secret drawer for saving money. The surroundings of the house must not be missed, either. Outstanding is the livestock centre of Les Bons, with the church of Sant Romà, the Torre del Moro, two dovecots, and the channels excavated in the rock. Casa Rull (Sispony) This was one of the wealthiest and most influential houses in the parish of La Massana, built in the 17th century, where the Perích family lived until 1920. It bears witness to the ways of life, systems of production and work, family structure and neighbourhood relationships of Andorran society in the 19th and 20th centuries. This can be combined with a visit to Casa Nicolau at Pal, one of the best-preserved villages in Andorra, and the shepherd’s buildings of the Cortals of Sispony and Setúria. Casa Areny-Plandolit (Ordino) This house belonged to one of Andorra's few aristocratic families, which was one of the most influential in the 18th and 19th centuries. The property of the Areny-Plandolits included several forges, and some of the family members rose to the highest levels of representation. The family home, a great building from the first half of the 17th century, which was lived in until 1953, follows the building patterns of the Catalan masies of the 16th, 17th and 18th centuries. Of particular interest are the music room, the chapel, and the library, and the contrast between traditional and imported furniture is surprising. Ordino, La Cortinada, La Serradora at Cal Pal and La Mola at Mas d'en Soler are also well worth a visit. Where to go? Casa Cristo (Encamp). Tel. 00 376 833 551/831 135. [email protected] Casa Rull (Syspony). Tel. 00 376 836 919. [email protected] / [email protected] Casa Areny-Plandolit (Ordino). Tel. 00 376 836 908 / 839 760 / [email protected] Ministry of Tourism, Department of Tourism www.andorra.ad 32 Not to be missed Some other activities that you can take part in the Principality Pitch & Putt Golf and multi-activity circuits in the Pyrenees Playing Pitch & Putt Golf or discovering the multi-activity circuits are some of the other activities on offer in Andorra. In Xixerella (La Massana) and La Cortinada (Ordino) there are enjoyable Golf Pitch & Putt courses for both beginners and experts. The multi-activity circuits are from an hour and a half and can be carried out in a group or alone. El Torrent Pitch & Putt in the village of Xixerella (La Massana) has a course which follows the course of the river, with an area of 1,229m and 1,138m with 18 holes. It is open from April to October depending on weather conditions. You can also play in the Ordino valley at the Pitch & Putt Golf Par 3 Vall d’Ordino in the village of La Cortinada. It has nine Par 54 holes, a practice green with 25 tees, putting green, golf pro-shop, club house and equipment hire. You can also take beginner’s lessons or improve your level at the Vall d’Ordino Acadèmia de Golf. Open all year depending on weather conditions. Further information: Pitch & Putt El Torrent, Xixerella, La Massana. Tel. 00 376 836613 Pitch & Putt Golf Par 3 Vall d’Ordino. La Cortinada, Ordino. Tel. 00 376 850 400. www.ordinogolf.com Adventure circuits in the heart of the Pyrenees In the multi-activity parks such as Bosque Aventura, and in summer Grandvalira, La Rabassa and Vallnord stations there are new adventure circuits, designed for adults and children alike. In addition to fun runs through the treetops, you can experience thrills in total safety. The acrobatic games, lianas and monkey bridge are pretty much obligatory. If you still want more, you can try rolling between the trees in a hanging barrel, moving through the air in a 50 metre net or descending from up high by tiroline. And in addition to filling your lungs with good fresh air, you’ll be seeing a completely different landscape. Where to go? Bosc Aventura (Escaldes-Engordany). Tel. 00 376 385077 Grandvalira. www.grandvalira.com La Rabassa. www.larabassa.ad Vallnord. www.vallnord.com Ministry of Tourism, Department of Tourism www.andorra.ad 33 Promoting Tourism Overseas Promotion Campaigns The main markets targeted by Andorra’s tourism promotion campaigns are Spain, France, Portugal, Benelux and the UK. The importance of the tourism sector in the economic structure of the Pyrenean country led the Tourism Department of the Government of Andorra to implement the first tourism promotion campaigns in the 1980s. The first of these took place in 1984. Andorra’s first advertising campaigns were addressed to the Catalan market, followed by the rest of Spain. Although small campaigns were carried out before 1988 with the same slogan created for Spain, it was not until that year that advertising campaigns specifically targeting the French, Benelux and Portuguese markets started. Major slogans The slogans used to advertise Andorra as a tourist destination have changed over the years from “The Land of a Thousand Wonders” (1984); “The Escapade” (1986-1989); “Andorra, Festival of Snow” (Winter 1990-1991); “Andorra, Land of the Pyrenees” (Winters of 1991-1992 and 1993-1994); “A Whole Country for Skiing, A Whole Country for Having Fun”, and “Stay Here”. The most recent campaigns include “You can’t do the whole of Andorra in one day” (Summers 2001-2003-2003-2004 and winters of 2001-2002 and 2003). Since winter 2004 the campaign has been: “Come to Andorra, you will stay longer than you expected”. The Principality made itself known to France with the slogan Andorra, Terre des Princes – Andorra, Land of Princes – from 1998 to the end of 2002. During the same period, it also used Andorra, le Pays des Pyrénées – Andorra, the Land of the Pyrenees. In the UK, the Andorran promotion campaign slogans are Experience the Difference and Andorra, just perfect. The Land of the Pyrenees carried out its carried out its 2005 Spain and Portugal campaign under the slogan The longer you stay in Andorra, the longer you have to enjoy. Current campaigns From 2006 on, Andorra has carried out a single campaign, adapted to its different key markets. Under the slogan Andorra, you won’t know what to choose, the land of the Pyrenees shows the wide range of experiences holidaymakers can enjoy in Andorra to the Spanish market. In France, the campaign follows the same lines and will focus on the diversity of experiences that the Principality offers the visitor using the message Et vous, que ramènerez-vous de l’Andorre ? Further information: www.andorra.ad Ministry of Tourism, Department of Tourism www.andorra.ad 34 wwww.andorra.ad A whole country in a click Discover Andorra at www.andorra.ad. On the new website you'll find all the information you need to get to know this open, welcoming country with an important international profile. Accommodation, events diary, weather forecasts, and the best way of getting to the Principality in a click. On the page www.andorra.ad you can enjoy planning your best holidays with the greatest of ease. In addition to finding out about its history and traditions, which go back to 805 AD, the Andorra website will tell you how to get to the country, how to find accommodation according to your needs, thanks to its hotels, campsites and inns browser, and how to get a practical restaurant guide to help you enjoy the best Andorran cuisine. The Andorran website also has weather forecasts, which are most important for hikers and anyone wanting to enjoy nature in general. The events diary for each location gives all the information on exhibitions, markets, and festivals. Everything you need so you won't miss anything! To travel to Andorra from anywhere, our website shows a direct journey to the Principality by means of a webcam providing instant images of the country. You can also receive information free of charge at your home. All you need to do is fill in the form and select the information you require (restaurant and accommodation guide, general catalogue, sports activities, cultural routes or the map of the country). Further information: www.andorra.ad www.andorre.fr www.andorra.es www.andorra.be (*) The enclosed CD-ROM contains more information on Andorran offices abroad and foreign embassies in Andorra. Ministry of Tourism, Department of Tourism www.andorra.ad 35 Some figures The Principality - some figures 1 country to explore. 2 great skiing areas (Grandvalira and Vallnord). 3.20% annual inflation rate in 2006. 4 ski resorts: 3 Alpine ski and 1 Nordic ski. 7 parishes or districts. 11.9°C annual mean temperature. 14th March 1993, the date of the Andorran Constitution. 27 huts and 14 campsites. 38-44, the average age of the population. 40 churches. 56 bank branches. 65 mountain peaks. 184th place in the United Nations Council. 224 weddings in 2005. 301 tourist accommodations. 350 restaurants. 468 km2 geographical area. 828 births in 2005. €864.93 minimum inter-professional wage, in the first half of 2007. 805 was the year when Andorra was founded by Charlemagne, according to the legend. 840m is the lowest point, in the River Runer. 908 m is Sant Julià de Lòria, the place at the lowest height. 1,072 mm is the mean annual rainfall. 1,150 plant species. €1,722.40 is the mean monthly salary. 2,000 shops. 2.942 m is the highest point of the country, the summit of Comapedrosa. 16,216 MW/h of electricity is consumed by its ski resorts. 31,000 m2 occupied by Caldea, Southern Europe's largest recreational spa. 46,271 fixed telephone lines and 66,556 mobile telephone lines as at 31/12/2006. 37,800 hotel beds. 72,595 cars as at 31/12/2006. 81,222 inhabitants in 2006. 2,226,922 tourists: 1,625,893 Spanish, 485,183 French, and 115,846 from other countries. 8,509,833 hikers: 4,612,061 Spanish, 3,705,536 French, and 192,203 from other countries (2006). 10,736,755 visitors: 6,238,224 Spanish, 4,190,719 French and 308,049 other nationalities (2006). Ministry of Tourism, Department of Tourism www.andorra.ad 36 Ministry M inistry of Tourism, Department of Tourism www.andorra.ad 37