Delegates Presentation - nswdca
Transcription
Delegates Presentation - nswdca
Presentation for NSWDCA Delegates June 5th 2014 © Cricket NSW 2014 This document is confidential and intended solely for the use and information of the addressee Game Development Department Season review Agenda Agenda 1. 2. 3. 4. Background on Game Development 2013/2014 Results Objectives 2014/2015 Key Projects 2014/2015 a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 2 Evolution of Game Development and the CNSW GD Department 1 The Game Development Function has changed significantly in the past decade Coaching 2 Participation Marketing The GD department is entering the third year of a four year plan Season Focus 2012/2013 Structure 2013/2014 Operations 2014/2015 Data 2015/2016 Partnerships Description Integrating Game Development in NSW and the ACT (consolidated department delivering all GD outcomes) Introducing and embedding the Regional Model (21 regions with the same operating model (programs, priorities etc) Developing a reporting Culture (collecting data and becoming more analytical – based on regional model) Aggressively drive growth opportunities through partnerships- female, indoor, private providers © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 3 If GD is a marketing function….. What are the key outcomes from a participation program… OUTCOMES 1 Cricket Experience (introduction to cricket) 2 Participation Next Step 3 Database 4 Connection to BBL 5 Government/Media 6 Revenue Participation Program • Deliver a cricket experience • Move participants to their next level of engagement (i.e. school to clubs) • Collect and store data from participants • Promotion of the BBL • Provide government media outcomes to raise the profile of cricket • Raise funds to recoup costs for reinvestment © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 4 Game Development has a revised strategy to increase our focus on Clubs 1 KIDS Win the battle in the schoolyard and impact all levels of education (P, S, T) Leverage partnerships to deliver participation outcomes (Ambassadors, Private Providers) Engaging products and formats to transition to club cricket 2 CLUBS Introduce model which allows CNSW to enhance its support of community cricket Introduced female participation pathway 3 COMMUNITY Introduce multicultural programs and pathways Establish ICAC model and delivery system for regional indigenous programs 4 CRICKETERS Talent identification & development Coach education and integration into talent pathways 5 MARKETING Deliver well timed Play Cricket campaign focused on clubs and entry level programs Establish community specific media plans IT SYSTEMS Increase the uptake of MyCricket throughout the cricket community 100% compliance of staff usage for theCROWD Introduce scorecards for all roles PEOPLE Phase 2 Regionalisation of game development Continued expansion of the DO select program Sales training, delivery support, success factors, recognition All GD staff to complete success factor training 6 7 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 5 Agenda Agenda 1. 2. 3. 4. Background on Game Development 2013/2014 Results Objectives 2014/2015 Key Projects 2014/2015 a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 6 There was a 17% growth in cricket participation in 2014/2015 – however the majority was in schools 314,655 310,000 290,000 270,000 269,000 ACT figures included for first time 250,000 Indoor cricket participation included for the first time 230,000 230,451 225,153 210,000 190,000 192,433 182,142 170,000 174,772 170,206 170,492 2005/2006 2006/2007 150,000 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 7 The growth in participation has been driven through a significant increase in school participation Our next challenge 160000 150661 140000 126795 130166 120000 104872 100000 80000 60000 34345 40000 33811 20000 0 Schools Club/Community 2012/2013 Indoor 2013/2014 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 8 Its not just about the numbers – there were a number of significant outcomes for Game Development # Measure Season Review Description 1 Regionalisation of staffing, targets and operations of the GD department Introduce 21 cricket regions Participation Targets and Operational Plans in place 2 Reconnect with the cricket community (associations, clubs and indoor) DM attendance at association meetings 3 Deliver an additional 37K participants There were an additional 45K participants in 2013/2014 4 Support significant community engagement outcomes for the BBL teams Thunder National Cup Promotional Showbags Fan Days Match Day Activation 5 Significantly increased usage of theCROWD and MyCricket Increase from 60% to 78% of associations using MyCricket Entry Level Programs uploaded onto theCROWD 6 Enhance the junior cricket facilities footprint in NSW and the ACT Reintroduction of grants and loans program Focus of grants on net facilities and synthetic match wickets 7 Reinforce diversity programs – Female, Mosaic, Imparja and All Abilities Introduction of Little Breaks League (to become T20Blast Girls) More work required in female next step and diversity groups 8 Grown and developed the cricket workforce – volunteers, coaches, DO Select and School Ambassadors DO Select program School Ambassador Program Private Provider Activation Achieved In progress Not achieved © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 9 Agenda Agenda 1. 2. 3. 4. Background on Game Development 2013/2014 Results Objectives 2014/2015 Key Projects 2014/2015 a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 10 Proposed Legacy Items for 2014/2015 1. Stage 2 of the cricket region structure with clear targets, scorecards and responsibilities 2. Increase Cricket NSW connection with the Cricket Community to communicate a recruitment/retention strategy to support associations and clubs 3. Deliver an additional 30K participants with 50K of individual participant data 4. Support significant community engagement programs for the BBL teams 5. Significantly increase usage of theCROWD (100% compliance) and MyCricket (90% uptake) 6. Enhance the facilities footprint in NSW and the ACT 7. Grow the advocacy for Cricket across all levels of government through key initiatives and events 8. Improve our commitment to emerging markets through Breakers Junior and Mosaic Cricket Leagues 9. Grow and develop the cricket workforce – DO Select, School Ambassadors and Private Providers 10. Create and implement clear staff development plans © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 11 Agenda Agenda 1. 2. 3. 4. Background on Game Development 2013/2014 Results Objectives 2014/2015 Key Projects 2014/2015 a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 12 The AFL is aggressively targeting first choice athletes in NSW with high quality academies – the state is at risk of a significant talent drain to the football codes Total investment in 13 to 18 year olds = $4,400,000 $2,400,000 $800,000 Total investment in 13 to 18 year olds $450,000 $1,200,000 Core to the AFL/GWS GIANTS strategy is to provide the Swans and GIANTS priority selections in the draft. This has accelerated the efforts to deliver local talent to the GWS GIANTS The Swans Academy has been overseen by premiership winning coach Paul Roos. The Swans have a KPI that by 2017 25% of their list will originate from NSW AFL Skill and Physical Attributes • Tall • Good hand-eye co-ordination • Athletic • Competitive v Historically Cricket NSW has had little competition for the cricket talent pool. Not only are the physical attributes of AFL/cricketers similar but the football code forces players to select single sport earlier (age 15) Cricket investment per player in NSW $375 Cricket is at risk of losing the next generation of stars from New South Wales In their first year GIANTS players will complete 5000 appearances per year , Cricket players complete 320 • The recently released FFA development program also highlighted a shift to a 9-10 month development program. We are seeing this in Sydney as early as 12 (Ref: Steve Waugh) • Football already has an elite summer (A-League) and winter (Premier League) season AFL investment per player in NSW $2,750 Families have started to push their sons to consider and select AFL as their “sport of choice”. The AFL is 10x more visible in Sydney than 20 years ago © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 13 Revised junior talent pathway based on cricket regions (12-19 years) The core benefits of the pathway are summarised by talent identification, talent development and competitions Better Talent Identification Better Talent Development More Competitions Focus: The net is cast wider, earlier Focus: Individualised programs Focus: The best v the best • Enhanced talent identification in community based representative pathways • Head coaches of each age-group will have an increased presence at DCA and regional council fixtures • • • • • High level competitions for all age groups (U12 to Under 19) • 8 team competitions ALL age groups (U13 – U19) More players 24 week programs Standardised curriculum based on national framework and tailored IPPS • Player access to professional services – physiotherapy, nutritionalist 1 Reinforce Coaching and Umpiring Pathways •Provide a system via which the development of coaches and umpires can be magnified •Improved talent identification 2 Engage and Influence community volunteers •Create opportunities to engage and influence community volunteers 3 Provide a framework that can be applied against cricket regions nationally •There is potential to role the framework out as a model for Australian Cricket © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 14 More Information will be distributed in the coming weeks once finalised by the governing organisations © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 15 Agenda Agenda 1. 2. 3. 4. Background on Game Development 2013/2014 Results Objectives 2014/2015 Key Projects 2014/2015 a) Revised Talent Pathway b) Breakers Junior Cricket League c) Increased Support of NSWDCA © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 16 There is a large number of girls involved in entry level programs but we do not have the required structures to ‘hold’ females in the pathway 45000 40000 3336 35000 916 0 154 452 600 966 0 38 318 2178 14410 30000 Poor transition 25000 20000 * Numbers from 2012/13 Census 8511 15000 10000 6795 5000 Significant base 0 At a senior level in NSW there are less that 1000 females involved in competition cricket © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 17 Key benefit – a clear and easy to articulate pathway Note – country girls continue to play in regionalised mixed competitions • Elite national competition Age as a guide only 17+ • Some first grade players elite • Other grades participation • Number of players from other states compete as well 12-17 • • • • 8-12 • Pilot completed in 2013/2014 (LBL to be rebranded to T20Blast Girls in 2014/2015) • Targeting 26 regions (13 in metro) • 8 to 12 year olds Newly established competition Driven via Cricket NSW Four hubs – North West, North East, South West and South East 12-17yr olds, with Divisions to suit all abilities New in 2014/2015 5-7 • Entry level skills programs • We require improved strategies to attract new female players • Research indicates it is important to have female role models at the delivery level © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 18 The integration of new and existing girls/female cricket structures will provide a clear pathway for girls to follow Sydney Women’s Grade Competition Div 1 Div 2 Div 3 Brewer (U17) Gordon Northern Districts UWCC Sydney St George Sutherland Penrith Northern Districts Parramatta/Blacktown Margaret Peden Shield (U15) Played in Breakers Junior Cricket League Zones Mollie Dive Shield (U13) Played in Breakers Junior Cricket League Zones Breakers Junior Cricket League Spring Comp (Oct-Dec) Summer Comp (Jan-Mar) North East Zone South East Zone North West Zone South West Zone Lower North Shore, Upper North Shore, Manly Warringah, Hornsby Kuringai , Private Schools South Eastern, Sutherland, Eastern Suburbs, Inner West Harbour, Georges River St George, Private Schools Northern Districts, Hawkesbury, Parramatta, Blacktown, Penrith Bankstown, Canterbury Western Suburbs, CampbelltownCamden, FairfieldLiverpool Drummoyne Sydney University Sutherland Hills District Penrith Parramatta Campbelltown Liverpool Bankstown U18 U15 Opens (Div 2) T20 Blast Girls U12 Bankstown CampbelltownCamden North Sydney St Ives Mosman Wakehurst © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 19 The Breakers Junior Cricket League will be overseen by an Advisory group of key stakeholders in the cricketing community BJCL Advisory Group Executive Officer Jason Lawless Cricket Performance Operations Key Functions: • Competition Administration • Match Operations • Website maintenance • Match Management • Tribunal Management • Appeals Management Cricket Performance Talent Key Functions: • Coaching accreditation program • Talent pathway and identification Community Engagement (Julie Stafford) Game Development (Community Engagement Manager) (Development Managers) Key Functions: • Participation pathway • Facilities Development • MyCricket Systems • Recruitment/Retention Plans • Association health check • Club health check All people involved in the program will be full time employees of Cricket NSW © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 20 There are four primary benefits through the introduction of the revised pathway for girls 1 Increased Opportunities for Girls to play cricket 2 Clearer Pathway 3 4 Increased Support from Cricket NSW easing the load on the existing volunteer network Increased Connectivity •Girls will have increased opportunity to play at appropriate levels •Participation will increase by 500 participants each season •Awareness of “next steps” •Targeted promotions to key community groups •Participation pathway linked to elite pathway •Align associations with Game Development activities, initiatives and best practice models •Improve promotional / marketing channel for end user through clubs •Improved communication flow and increased response time via full time resource •Increase the status of the girls cricket competitions within Cricket NSW and Cricket Australia •Aligning female cricket with the existing cricket community •Enhance collaboration between Cricket NSW departments (Game Development, Cricket Performance, Commercial) •The existing junior clubs must take ownership of female cricket © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 21 Contact Information If you require more information on the BJCL or would like to enter teams into the competition please contact Jason Lawless on the details below: Email - [email protected] Phone – 0421 238 925 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 22 Agenda Agenda 1. 2. 3. 4. Background on Game Development 2013/2014 Results Objectives 2014/2015 Key Projects 2014/2015 a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 23 Cricket NSW needs to do more to support the NSWDCA 25000 Resourcing v Playing Numbers 2 FTE – 4,995 0.2 FTE – 35,130 0.2 FTE 20175 20000 14955 15000 2 FTE 10000 5000 2640 855 1500 0 Sydney Womens Cricket Sydney Grade Cricket Sydney Shires Cricket DCA - Seniors DCA - Juniors © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 24 Support coaching of sides in the NSWDCA Level 2 Coaching Course – Junior Associations All associations are able to nominate 2 coaches to complete a Level 2 coaching course Cost: Free of charge Dates: August 23rd, 24th, 30th, 31st (coaches need to attend all days) Time: 9.00am – 5.00pm Location: Sydney Cricket Ground Content: Presentations will be delivered on the following topics Requirement: Coaches need to have completed a level 1 to register and provide their coaching accreditation number Next Steps – A note will be distributed by the end of next week seeking nominations © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 25 Cascade the Cricket NSW strategic plan to the NSWDCA FANS Grow cricket’s NSW fan base significantly especially via the BBL Grow the fan base of the BBL teams TALENT Be the No.1 producer of talent in Australian Cricket PARTICIPATION LEADERSHIP Increase participation substantially and Energise NSW Cricket inspire the next and be a positive force generations of NSW in Australian cricket at players, fans and a crucial time of change volunteers INVESTMENT Significantly grow investment in NSW Cricket Provide world class Significantly grow Develop players to play leadership supporting the Deliver satisfying cricket investment in the DCA and senior cricket across the NSWDCA competitions to experiences to DCA players protect the existing Sydney Metropolitan Area be key components of the facilities footprint talent pathway To help inform this process a survey will be distributed seeking feedback from all of the member associations © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 26 Raise the profile of the NSWDCA and increase connection to Cricket NSW DCA Committee NSWDCA Administration Officer (Eric Myatt) NSWDCA Executive Officer GM – Game Development Elite Performance Manager –Coaching Manager – Youth Pathway Cricket Operations (SM – Cricket Operations) Key Functions: • • • • • • Competition Administration Match Operations Match Management Tribunal Management Appeals Management Website Maintenance Game Development (Development Managers) Key Functions: Key Functions: • • • • • • • • • • Coaching accreditation program Talent Identification Talent Pathway Facilities Development MyCricket Systems Recruitment/Retention Plans Participation Pathway Presentation / Awards events Association health check Club health check © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 27 REBEL Sports will once again sponsor the DCA shields for the 2013/2014 season • REBEL Sponsorship = $60,000 • Clubs will be reimbursed for the cost of applying logos (process to be distributed by end of the month) • Balance will be part of a facilities development grants (which is the terms entered into by REBEL Sport) © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 28 The insurance levy will remain the same as the 2013/2014 season Status Seniors Juniors Non Compliant 150 75 Compliant 70 35 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 29 Cricket NSW Staff Contact List Cricket Region Manager Gerard Price Paul Brockley Robbie Mackinlay Matthew Tabbernor Vacant Nathan Wadds Vacant Nick Toscan Jono Lees Tom Halliday David Szumowski Neil McDonald Ashley Bryant Luke Olsen Francis Walsh Kathy Barber Mark Berreca Jason Russell-Jones Nick Govers Matt Paton Liz McPherson Region Sydney South Illawarra Murray Western Far West South West Sydney Central GWS Sydney North West Sydney Outer West Sydney City/East North Coast Hunter Mid North Coast Wagga Central Coast Central North Sydney Inner West Sydney North Shore Sydney Northern Beaches ACT and South Coast ACT and North Coast Mobile 0416 509 906 0418 297 718 0425 297 710 0425 297 719 Email [email protected] [email protected] [email protected] [email protected] 0425 784 054 [email protected] 0423 605 413 0418 749 185 0425 295 551 0425 297 716 0425 297 713 0408 806 552 0407 242 403 0425 297 714 0425 297 722 0430 329 267 0447 433 219 0448 135 188 0416 187 355 0425 367 026 [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 30 Questions © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee 31