Delegates Presentation - nswdca

Presentation for NSWDCA Delegates
June 5th 2014
© Cricket NSW 2014 This document is confidential and intended solely for the use and information
of the addressee
Game Development
Department
Season review
Agenda
Agenda
1.
2.
3.
4.
Background on Game Development
2013/2014 Results
Objectives 2014/2015
Key Projects 2014/2015
a) Revised talent pathway
b) Breakers Junior Cricket League
c) Increased support of NSWDCA
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
2
Evolution of Game Development and the CNSW GD Department
1
The Game Development Function has changed significantly in the past decade
Coaching
2
Participation
Marketing
The GD department is entering the third year of a four year plan
Season
Focus
2012/2013
Structure
2013/2014
Operations
2014/2015
Data
2015/2016
Partnerships
Description
Integrating Game Development in NSW and the ACT (consolidated department delivering all GD
outcomes)
Introducing and embedding the Regional Model (21 regions with the same operating model (programs,
priorities etc)
Developing a reporting Culture (collecting data and becoming more analytical – based on regional model)
Aggressively drive growth opportunities through partnerships- female, indoor, private providers
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
3
If GD is a marketing function….. What are the key outcomes from a
participation program…
OUTCOMES
1
Cricket Experience
(introduction to cricket)
2
Participation Next Step
3
Database
4
Connection to BBL
5
Government/Media
6
Revenue
Participation
Program
• Deliver a cricket experience
• Move participants to their next level of
engagement (i.e. school to clubs)
• Collect and store data from participants
• Promotion of the BBL
• Provide government media outcomes to
raise the profile of cricket
• Raise funds to recoup costs for
reinvestment
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
4
Game Development has a revised strategy to increase our focus on
Clubs
1
KIDS



Win the battle in the schoolyard and impact all levels of education (P, S, T)
Leverage partnerships to deliver participation outcomes (Ambassadors, Private Providers)
Engaging products and formats to transition to club cricket
2
CLUBS


Introduce model which allows CNSW to enhance its support of community cricket
Introduced female participation pathway
3
COMMUNITY


Introduce multicultural programs and pathways
Establish ICAC model and delivery system for regional indigenous programs
4
CRICKETERS


Talent identification & development
Coach education and integration into talent pathways
5
MARKETING


Deliver well timed Play Cricket campaign focused on clubs and entry level programs
Establish community specific media plans
IT SYSTEMS



Increase the uptake of MyCricket throughout the cricket community
100% compliance of staff usage for theCROWD
Introduce scorecards for all roles
PEOPLE




Phase 2 Regionalisation of game development
Continued expansion of the DO select program
Sales training, delivery support, success factors, recognition
All GD staff to complete success factor training
6
7
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
5
Agenda
Agenda
1.
2.
3.
4.
Background on Game Development
2013/2014 Results
Objectives 2014/2015
Key Projects 2014/2015
a) Revised talent pathway
b) Breakers Junior Cricket League
c) Increased support of NSWDCA
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
6
There was a 17% growth in cricket participation in 2014/2015 –
however the majority was in schools
314,655
310,000
290,000
270,000
269,000
ACT figures
included for
first time
250,000
Indoor cricket
participation
included for
the first time
230,000
230,451
225,153
210,000
190,000
192,433
182,142
170,000
174,772
170,206
170,492
2005/2006
2006/2007
150,000
2007/2008
2008/2009
2009/2010
2010/2011
2011/2012
2012/2013
2013/2014
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
7
The growth in participation has been driven through a significant increase in
school participation
Our next
challenge
160000
150661
140000
126795
130166
120000
104872
100000
80000
60000
34345
40000
33811
20000
0
Schools
Club/Community
2012/2013
Indoor
2013/2014
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
8
Its not just about the numbers – there were a number of significant
outcomes for Game Development
#
Measure
Season Review
Description
1
Regionalisation of staffing, targets and operations of the
GD department
Introduce 21 cricket regions
Participation Targets and Operational Plans in place
2
Reconnect with the cricket community (associations, clubs
and indoor)
DM attendance at association meetings
3
Deliver an additional 37K participants
There were an additional 45K participants in 2013/2014
4
Support significant community engagement outcomes for
the BBL teams
Thunder National Cup
Promotional Showbags
Fan Days
Match Day Activation
5
Significantly increased usage of theCROWD and MyCricket
Increase from 60% to 78% of associations using MyCricket
Entry Level Programs uploaded onto theCROWD
6
Enhance the junior cricket facilities footprint in NSW and
the ACT
Reintroduction of grants and loans program
Focus of grants on net facilities and synthetic match wickets
7
Reinforce diversity programs – Female, Mosaic, Imparja
and All Abilities
Introduction of Little Breaks League (to become T20Blast Girls)
More work required in female next step and diversity groups
8
Grown and developed the cricket workforce – volunteers,
coaches, DO Select and School Ambassadors
DO Select program
School Ambassador Program
Private Provider Activation
Achieved
In progress
Not achieved
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
9
Agenda
Agenda
1.
2.
3.
4.
Background on Game Development
2013/2014 Results
Objectives 2014/2015
Key Projects 2014/2015
a) Revised talent pathway
b) Breakers Junior Cricket League
c) Increased support of NSWDCA
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
10
Proposed Legacy Items for 2014/2015
1. Stage 2 of the cricket region structure with clear targets, scorecards and responsibilities
2. Increase Cricket NSW connection with the Cricket Community to communicate a
recruitment/retention strategy to support associations and clubs
3. Deliver an additional 30K participants with 50K of individual participant data
4. Support significant community engagement programs for the BBL teams
5. Significantly increase usage of theCROWD (100% compliance) and MyCricket (90%
uptake)
6. Enhance the facilities footprint in NSW and the ACT
7. Grow the advocacy for Cricket across all levels of government through key initiatives
and events
8. Improve our commitment to emerging markets through Breakers Junior and Mosaic
Cricket Leagues
9. Grow and develop the cricket workforce – DO Select, School Ambassadors and Private
Providers
10. Create and implement clear staff development plans
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
11
Agenda
Agenda
1.
2.
3.
4.
Background on Game Development
2013/2014 Results
Objectives 2014/2015
Key Projects 2014/2015
a) Revised talent pathway
b) Breakers Junior Cricket League
c) Increased support of NSWDCA
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
12
The AFL is aggressively targeting first choice athletes in NSW with high quality academies –
the state is at risk of a significant talent drain to the football codes
Total investment in 13 to 18 year olds = $4,400,000
$2,400,000
$800,000
Total investment in 13 to
18 year olds $450,000
$1,200,000
Core to the AFL/GWS GIANTS strategy is to provide the
Swans and GIANTS priority selections in the draft. This has accelerated the efforts to deliver
local talent to the GWS GIANTS
The Swans Academy has been overseen by premiership winning coach Paul Roos. The Swans
have a KPI that by 2017 25% of their list will originate from NSW
AFL Skill and Physical Attributes
• Tall
• Good hand-eye co-ordination
• Athletic
• Competitive
v
Historically Cricket NSW has had little
competition for the cricket talent pool.
Not only are the physical attributes of
AFL/cricketers similar but the football
code forces players to select single sport
earlier (age 15)
Cricket investment per player in NSW
$375
Cricket is at risk of losing the next generation of stars from New South Wales
In their first year GIANTS players will complete 5000 appearances per year , Cricket players complete 320
• The recently released FFA development program also highlighted a shift to a
9-10 month development program. We are seeing this in Sydney as early as
12 (Ref: Steve Waugh)
• Football already has an elite summer (A-League) and winter (Premier
League) season
AFL investment per player in NSW
$2,750
Families have started to push their sons
to consider and select AFL as their “sport
of choice”. The AFL is 10x more visible in
Sydney than 20 years ago
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
13
Revised junior talent pathway based on cricket regions (12-19 years)
The core benefits of the pathway are summarised by talent identification, talent development and competitions
Better Talent
Identification
Better Talent
Development
More
Competitions
Focus: The net is cast wider, earlier
Focus: Individualised programs
Focus: The best v the best
• Enhanced talent identification in
community based representative
pathways
• Head coaches of each age-group
will have an increased presence at
DCA and regional council fixtures
•
•
•
•
• High level competitions for all
age groups (U12 to Under 19)
• 8 team competitions
ALL age groups (U13 – U19)
More players
24 week programs
Standardised curriculum based
on national framework and
tailored IPPS
• Player access to professional
services – physiotherapy,
nutritionalist
1
Reinforce Coaching and Umpiring Pathways
•Provide a system via which the development of coaches and umpires can be magnified
•Improved talent identification
2
Engage and Influence community volunteers
•Create opportunities to engage and influence community volunteers
3
Provide a framework that can be applied
against cricket regions nationally
•There is potential to role the framework out as a model for Australian Cricket
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
14
More Information will be distributed in the coming weeks once finalised by the
governing organisations
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
15
Agenda
Agenda
1.
2.
3.
4.
Background on Game Development
2013/2014 Results
Objectives 2014/2015
Key Projects 2014/2015
a) Revised Talent Pathway
b) Breakers Junior Cricket League
c) Increased Support of NSWDCA
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
16
There is a large number of girls involved in entry level programs but we do not have the
required structures to ‘hold’ females in the pathway
45000
40000
3336
35000
916
0
154
452
600
966
0
38 318
2178
14410
30000
Poor transition
25000
20000
* Numbers from
2012/13 Census
8511
15000
10000
6795
5000
Significant base
0
At a senior level in NSW there are less that 1000 females involved in
competition cricket
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
17
Key benefit – a clear and easy to articulate pathway
Note – country girls
continue to play in
regionalised mixed
competitions
• Elite national competition
Age as a
guide only
17+
• Some first grade players elite
• Other grades participation
• Number of players from other states compete as well
12-17
•
•
•
•
8-12
• Pilot completed in 2013/2014 (LBL to be rebranded to T20Blast Girls in 2014/2015)
• Targeting 26 regions (13 in metro)
• 8 to 12 year olds
Newly established competition
Driven via Cricket NSW
Four hubs – North West, North East, South West and South East
12-17yr olds, with Divisions to suit all abilities
New in 2014/2015
5-7
• Entry level skills programs
• We require improved strategies to attract new female players
• Research indicates it is important to have female role models at the delivery level
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
18
The integration of new and existing girls/female cricket structures will provide a clear
pathway for girls to follow
Sydney Women’s Grade
Competition
Div 1
Div 2
Div 3
Brewer (U17)
Gordon
Northern Districts
UWCC
Sydney
St George
Sutherland
Penrith
Northern Districts
Parramatta/Blacktown
Margaret Peden Shield
(U15)
Played in Breakers Junior Cricket League Zones
Mollie Dive Shield (U13)
Played in Breakers Junior Cricket League Zones
Breakers Junior Cricket
League
Spring Comp (Oct-Dec)
Summer Comp (Jan-Mar)
North East Zone
South East Zone
North West Zone
South West Zone
Lower North Shore, Upper
North Shore, Manly
Warringah, Hornsby
Kuringai , Private Schools
South Eastern,
Sutherland, Eastern
Suburbs, Inner West
Harbour, Georges
River St George,
Private Schools
Northern Districts,
Hawkesbury,
Parramatta, Blacktown,
Penrith
Bankstown,
Canterbury Western
Suburbs,
CampbelltownCamden, FairfieldLiverpool
Drummoyne
Sydney University
Sutherland
Hills District
Penrith
Parramatta
Campbelltown
Liverpool
Bankstown
U18
U15
Opens (Div 2)
T20 Blast Girls
U12
Bankstown
CampbelltownCamden
North Sydney
St Ives
Mosman
Wakehurst
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
19
The Breakers Junior Cricket League will be overseen by an Advisory group of key
stakeholders in the cricketing community
BJCL Advisory Group
Executive Officer
Jason Lawless
Cricket Performance
Operations
Key Functions:
• Competition Administration
• Match Operations
• Website maintenance
• Match Management
• Tribunal Management
• Appeals Management
Cricket Performance
Talent
Key Functions:
• Coaching accreditation program
• Talent pathway and
identification
Community Engagement
(Julie Stafford)
Game Development
(Community Engagement Manager)
(Development Managers)
Key Functions:
• Participation pathway
• Facilities Development
• MyCricket Systems
• Recruitment/Retention Plans
• Association health check
• Club health check
All people involved in the program will be full time employees of Cricket NSW
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
20
There are four primary benefits through the introduction of the revised pathway
for girls
1
Increased Opportunities for Girls to play
cricket
2
Clearer Pathway
3
4
Increased Support from Cricket NSW easing
the load on the existing volunteer network
Increased Connectivity
•Girls will have increased opportunity to play at appropriate levels
•Participation will increase by 500 participants each season
•Awareness of “next steps”
•Targeted promotions to key community groups
•Participation pathway linked to elite pathway
•Align associations with Game Development activities, initiatives and best practice models
•Improve promotional / marketing channel for end user through clubs
•Improved communication flow and increased response time via full time resource
•Increase the status of the girls cricket competitions within Cricket NSW and Cricket Australia
•Aligning female cricket with the existing cricket community
•Enhance collaboration between Cricket NSW departments (Game Development, Cricket
Performance, Commercial)
•The existing junior clubs must take ownership of female cricket
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
21
Contact Information
If you require more information on the BJCL or would like to enter teams into the
competition please contact Jason Lawless on the details below:
Email - [email protected]
Phone – 0421 238 925
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
22
Agenda
Agenda
1.
2.
3.
4.
Background on Game Development
2013/2014 Results
Objectives 2014/2015
Key Projects 2014/2015
a) Revised talent pathway
b) Breakers Junior Cricket League
c) Increased support of NSWDCA
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
23
Cricket NSW needs to do more to support the NSWDCA
25000
Resourcing v Playing Numbers
2 FTE – 4,995
0.2 FTE – 35,130
0.2 FTE
20175
20000
14955
15000
2 FTE
10000
5000
2640
855
1500
0
Sydney Womens Cricket
Sydney Grade Cricket
Sydney Shires Cricket
DCA - Seniors
DCA - Juniors
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
24
Support coaching of sides in the NSWDCA
Level 2 Coaching Course – Junior Associations
All associations are able to nominate 2 coaches to complete a Level 2 coaching
course
Cost:
Free of charge
Dates:
August 23rd, 24th, 30th, 31st (coaches need to attend all days)
Time:
9.00am – 5.00pm
Location:
Sydney Cricket Ground
Content:
Presentations will be delivered on the following topics
Requirement:
Coaches need to have completed a level 1 to register and
provide their coaching accreditation number
Next Steps – A note will be distributed by the end of next week seeking nominations
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
25
Cascade the Cricket NSW strategic plan to the NSWDCA
FANS
Grow cricket’s NSW fan
base significantly
especially via the BBL
Grow the fan base of the
BBL teams
TALENT
Be the No.1 producer
of talent in Australian
Cricket
PARTICIPATION
LEADERSHIP
Increase participation
substantially and
Energise NSW Cricket
inspire the next
and be a positive force
generations of NSW
in Australian cricket at
players, fans and
a crucial time of change
volunteers
INVESTMENT
Significantly grow
investment in NSW
Cricket
Provide world class
Significantly grow
Develop players to play
leadership supporting the
Deliver satisfying cricket
investment in the DCA and
senior cricket across the
NSWDCA competitions to
experiences to DCA players
protect the existing
Sydney Metropolitan Area
be key components of the
facilities footprint
talent pathway
To help inform this process a survey will be distributed seeking feedback
from all of the member associations
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
26
Raise the profile of the NSWDCA and increase connection to Cricket
NSW
DCA Committee
NSWDCA Administration Officer
(Eric Myatt)
NSWDCA Executive Officer
GM – Game Development
Elite Performance
Manager –Coaching
Manager – Youth Pathway
Cricket Operations
(SM – Cricket Operations)
Key Functions:
•
•
•
•
•
•
Competition Administration
Match Operations
Match Management
Tribunal Management
Appeals Management
Website Maintenance
Game Development
(Development Managers)
Key Functions:
Key Functions:
•
•
•
•
•
•
•
•
•
•
Coaching accreditation program
Talent Identification
Talent Pathway
Facilities Development
MyCricket Systems
Recruitment/Retention Plans
Participation Pathway
Presentation / Awards events
Association health check
Club health check
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
27
REBEL Sports will once again sponsor the DCA shields for the
2013/2014 season
•
REBEL Sponsorship = $60,000
•
Clubs will be reimbursed for the cost of
applying logos (process to be distributed
by end of the month)
•
Balance will be part of a facilities
development grants (which is the terms
entered into by REBEL Sport)
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
28
The insurance levy will remain the same as the 2013/2014 season
Status
Seniors
Juniors
Non Compliant
150
75
Compliant
70
35
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
29
Cricket NSW Staff Contact List
Cricket Region Manager
Gerard Price
Paul Brockley
Robbie Mackinlay
Matthew Tabbernor
Vacant
Nathan Wadds
Vacant
Nick Toscan
Jono Lees
Tom Halliday
David Szumowski
Neil McDonald
Ashley Bryant
Luke Olsen
Francis Walsh
Kathy Barber
Mark Berreca
Jason Russell-Jones
Nick Govers
Matt Paton
Liz McPherson
Region
Sydney South
Illawarra
Murray
Western
Far West
South West Sydney
Central GWS
Sydney North West
Sydney Outer West
Sydney City/East
North Coast
Hunter
Mid North Coast
Wagga
Central Coast
Central North
Sydney Inner West
Sydney North Shore
Sydney Northern Beaches
ACT and South Coast
ACT and North Coast
Mobile
0416 509 906
0418 297 718
0425 297 710
0425 297 719
Email
[email protected]
[email protected]
[email protected]
[email protected]
0425 784 054
[email protected]
0423 605 413
0418 749 185
0425 295 551
0425 297 716
0425 297 713
0408 806 552
0407 242 403
0425 297 714
0425 297 722
0430 329 267
0447 433 219
0448 135 188
0416 187 355
0425 367 026
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
30
Questions
© Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
31