of your team, guiding you in building your brand, increasing

AGPittsburgh.com
AGPittsburgh.com • 1
Strategy. Innovation. Results.
Helping you inform, involve, impress and inspire your audience is just the beginning of
what AlphaGraphics can do for you. Strategic thinking. Imagination and creativity. Innovative
technology. Partnership. We put it all together and help you plan, develop, design, and
produce effective marketing and business communications, and apply proven methodologies
to track and measure results.
When you work with us, we become a
trusted extension
of your team, guiding you in building your brand, increasing
your ROI, and achieving your goals—all with measurable
results that drive you forward.
Strategic Marketing Development
•Comprehensive Marketing Plans
•Branding and Identity
•Multi-Channel Marketing Campaigns
Direct Marketing
— Clare Meehan, President and CEO
AlphaGraphics in the Cultural District
Strategic Graphic Design
•List Procurement
•Personalization
• Variable Data • Personalized URLs
• Generalized URLs
•Internet Marketing
• E-mail Marketing
• Search Engine Marketing
•Relationship Marketing
Website Development
Printing
•Digital
•Offset
•Large Format
Mailing & Fulfillment
Promotional Products
AGOnline
Web-based Ordering System
AGDirectTrack
Web-based Measuring Analytics
• Social Media
•Mobile Marketing
• QR Codes
• Text Campaigns
•Direct Mail
AGPittsburgh.com • 1
Strategic Marketing Development
Multi-Channel
Direct Marketing Campaign
Making a big stride forward often means taking a step back first. Our marketing team
begins with the strategic process of developing a marketing plan—an essential blueprint
that guides your path to success.
We begin by listening. Understanding your business, assessing your needs, researching
your marketplace, analyzing your data, and evaluating your resources.
With this 360° view, we help you define your objectives and map out a measurable,
methodical, multi-channel plan. Then, as your one-stop marketing services provider,
we help bring the plan to life—concept to completion, and beyond.
Strategic Marketing Development Includes:
Analyzing your situation—who you are, what you’re doing,
where you’ve been, and where you would like to go
Download the Callos case study at
agpittsburgh.com/case_studies.php
“AlphaGraphics is a true partner in helping us develop innovative ways to engage our clients. The marketing team knew how to get inside the heads of our most valuable prospects so that we could identify the right channels and methods for reaching them. The “Connect with Callos” campaign was born, and with superb
Defining clear and measurable objectives
Articulating your unique selling proposition
Assessing your brand image
Sizing up your competition
Looking broadly at trends in your marketplace
Looking closely at your target audience
Developing a strategy and implementation plan
Managing budget and time requirements
Ask your AlphaGraphics sales rep
about AGDirectTrack and all of our
customized tracking tools
Tracking and managing analytics via AGDirectTrack, our powerful online tool designed to help calculate ROI and help determine future strategies for success
design and execution, AlphaGraphics delivered a real home run.”
2 • AlphaGraphics in the Cultural District
— Jeff McGraw, The Callos Companies
AGPittsburgh.com • 3
Direct Marketing
Multi-Channel
Direct Marketing Campaigns
Reaching the right audience in the right place at the right time is what our direct marketing
solutions are all about. We create targeted, personalized, multi-channel campaigns that
speak one-on-one to their audiences. The bottom line? Increased response rates, maximized
ROI, and more robust data that can fuel increasingly specialized communications.
What Makes Our Direct Marketing So Powerful?
It’s personalized
“Alphagraphics served as both inspiration and leader in our organization’s first-ever PERSONALIZED URL campaign. The expert staff streamlined and focused our campaign to maximize our impact with our desired audience. Their ideas and direction were integral to developing OUR campaign concept... Alphagraphics LED THE WAY, PROVIDING unsurpassed technical and creative support!”
Thanks to the evolution of data and data management, we can help you customize
each campaign piece for each recipient, using virtually any information collected
that helps target your message to the recipient.
From an individual’s name worked into text or designed into a photograph, to a logo
and web address imprinted on a promotional item, to a personalized URL that provides
a unique web experience, we use personalization to grab attention, make messages
memorable, and increase response rates.
It’s interactive
Download the Girl Scouts case study at
agpittsburgh.com/case_studies.php
4 • AlphaGraphics
in the Cultural District
— Rebecca Farabaugh, Manager, Communications & Marketing
Girl Scouts Western Pennsylvania
Today’s digital environment means boundless opportunity
for reaching people wherever they are. E-mail, text
messaging, social media, and QR Codes are just a few
of the tools we employ to start a buzz, get in the
conversation, and keep the momentum going.
It’s multi-channel
Three or more touches. It’s our mantra, and it’s
proven to work. An intelligent and artful blend of
channels achieves greater results than any single
channel can—with the advantage of measurable results
to prove it.
Dimensional Mailing - Part of a
Multi-Channel Direct Marketing Campaign
AGPittsburgh.com • 5
Graphic Design
Design has transformative power—turning the mundane to magical, conjuring up
emotion, creating clarity beyond words.
Brochure
Capabilities Brochure
Poster
Our award-winning team of graphic designers takes a consultative approach in
listening to you, defining your needs, and thinking strategically and imaginatively
to help you achieve your goals. Whether creating original art files or working with
files supplied by our clients, we bring intelligence, creativity, and meticulous care
to each project.
Through ongoing professional development, our designers remain at the forefront
of the industry, staying on top of the latest trends and adopting the most advanced
design software and hardware. We’re on the leading edge of design­—which gives
our clients an edge, too!
Handbook
Brochure
“the AlphaGraphics staff worked to really understand our vision, then partnered with us to ensure that our vision was realized, down to the finest detail. Their commitment, professionalism, skill, and teamwork yielded a publication that didn’t Invitation
just meet our objectives, but created a work well beyond our expectations.”
— John Flaherty, Diocese of Pittsburgh
6 • AlphaGraphics in the Cultural District
AGPittsburgh.com • 7
Website Development
Your website is your marketing and communications hub, whether by design or default.
Our website development team understands how to strategically design sites that give
visitors not just information, but dynamic experiences that drive businesses forward.
Underlying our web design strategy are six stages of a customer’s buying cycle. Why?
Because it ensures that the site really works to cultivate prospects into customers and
capture new business from existing ones.
Website Development Includes:
1. Awareness
Strategic development consultation
Home page
engages, informs,
& quickly delivers
key messages
Complete design and programming
Search engine optimization
6. Advocating
Analytic tools for measurable results
2.Thinking
Website uses
the voices of happy
customers to
advance your
brand
Website reflects
your brand &
provides
valuable info
5.Serving
Six Stages
of Your
Customer’s
Buying Cycle
Website offers
“insider” content,
features, and
benefits
3.Planning
Website’s content
& tools facilitate
decision
making
4. Acting
Website
8 • AlphaGraphics in the Cultural District
Website facilitates
activity &
commerce
AGPittsburgh.com • 9
Printing: Digital, Offset, Large Format
While proud of our enduring legacy of high quality traditional printing, we lead the
way in state-of-the-art technology with our digital and large format printing—so you
get the best of all worlds, under one roof.
Digital Printing
Our Xerox iGen high-speed digital color printer produces beautiful results with rapid
turnaround times and is well suited for personalized printing using variable data.
Offset Printing
With more than 30 years of experience in traditional (offset) printing, our master
pressman knows offset like no other and applies meticulous standards to each project.
Large Format Printing
Posters, prints, signs and banners, trade show displays, window clings, floor
graphics, and fine art canvases—we’ve got you covered when it comes to making
a BIG impression wherever you want to be seen, indoors or out. We offer:
Signage
Take a virtural tour of the offices where our signs are featured.
Snap this QR Code with your smartphone to view the video.
“ Over the past five years, it’s been my pleasure to work with AlphaGraphics on a number of jobs—from ink on paper to vinyl on windows. each and every time, they
come through for me. Even when I don’t know exactly what I need to complete a project, the AG team suggests solutions that fit my budgets and meet my deadlines—
often on short notice. Their work is top notch and lives up to the high standards I have for production. I trust AlphaGraphics for all of my design and printing needs.” 10 • AlphaGraphics
in the Cultural —
District
Amy DeFilippo; Facilities Area Manager, Central/Canada; Eurest Services at Google
Gloss and matte finish stock
Permanant & removable adhesives
Vinyl
Canvas
UV-coated papers
Mounting
Lamination
Grommets
Installation
Ask your AlphaGraphics sales rep for
a copy of our Large Format Sample Book,
and download a case study on large format printing at
agpittsburgh.com/case_studies.php
AGPittsburgh.com • 11
Mailing and Fulfillment
Strategy, concept, creativity, execution. Next step? Delivery, perhaps the most
critical of all. With complete in-house capabilities—from list procurement and
database management to tracking and measuring results—we’ll help ensure the
optimal delivery of your message.
Our experienced team knows the ins and outs of mailing (we practically have our
own hotline to the post office!) and will help you think through and manage every
delivery detail. Then it’s all hands on deck to make sure your job is assembled,
sent, and reaping results that spell success for you.
Start-to-Finish Capabilities:
Pre-mailing
Post-mailing
Strategizing a multi-channel Using personalized and generalized
approach, beginning with mail
URLs, Intelligent Mail barcodes,
Identifying and purchasing lists
and AGDirectTrack to track and
Assembling multiple pieces,
measure results
kitting, and packaging
Refining lists
Printing variable data
Reporting project results
Stuffing and labeling envelopes
Helping to develop strategies
for future marketing
Mailing and shipping
Maintaining mailing database
Procuring better postage rates for projects
Mailing and shipping via USPS,
UPS, and FedEx
Tracking shipments and overnight
deliveries
12 • AlphaGraphics in the Cultural District
AGPittsburgh.com • 13
Place printing
order anytime,
anywhere.
Online Ordering and Tracking
Save time
& money.
Enjoy printing
consistency.
View & approve
PDF proofs
instantly.
Maintaining brand standards and ensuring that the correct version of your project
is ordered every time—no matter who places the order—can be a challenge if you
don’t have the right resources. That’s why AlphaGraphics created AGOnline. This
robust and customizable Internet-based tool allows you to easily order and keep
tabs on all your repeat printing projects.
AGOnline keeps a catalog of your printing projects which you can access online
from a secure e-commerce site customized for your business. You control what’s
on the site and who can order, ensuring consistency, reducing waste, and helping
you control your inventory.
Access
comprehensive
reporting on all
projects.
Use AGOnline to:
Access your account, and order anytime, anywhere
View and approve pdf proofs instantly
Giant Eagle, Inc.
Bill your order to a credit card, and we’ll ship
your order directly to the address you specify
701 Alpha Drive • Pittsburgh, PA 15238 • Phone 412.963.2519 • Fax 412.968.1647 • GiantEagle.com
Giant Eagle, Inc.
Take advantage of comprehensive reporting
capabilities, showing you instantly
how, when, where, and by whom your
resources are being used
“Before we discovered AlphaGraphics’ online ordering system, every one of our many
701 Alpha Drive • Pittsburgh, PA 15238 • Phone 412.963.2519 • Fax 412.968.1647 • GiantEagle.com
Giant Eagle, Inc.
701 Alpha Drive • Pittsburgh, PA 15238 • Phone 412.963.2519 • Fax 412.968.1647 • GiantEagle.com
Giant Eagle, Inc.
701 Alpha Drive
Pittsburgh, PA 15238
Giant Eagle, Inc.
701 Alpha Drive
Pittsburgh, PA 15238
programs purchased its own stationery on different stock with divergent branding Aetos Construction Company • American Seaway Foods • Butler Refrigerated Meats, Inc. • Frederick Convenience Company
Fresh Food Manufacturing Company • Giant Eagle Markets Company • HBC Service Company • I.C. Supermarkets, Inc. • Maryland Convenience Company
OK Grocery Company • Retail Markets Company • Riser Foods Company • Talon Logistics, Inc. • The Tamarkin Company
from different vendors. Now, with AGOnline, we have complete control. Add to Aetos Construction Company • American Seaway Foods • Butler Refrigerated Meats, Inc. • Frederick Convenience Company
that incredible savings in cost and staff time, streamlining of the ordering process,
Fresh Food Manufacturing Company • Giant Eagle Markets Company • HBC Service Company • I.C. Supermarkets, Inc. • Maryland Convenience Company
OK Grocery Company • Retail Markets Company • Riser Foods Company • Talon Logistics, Inc. • The Tamarkin Company
amazing customer service and turnaround time­—well, I can’t recommend AGOnline Aetos Construction Company • American Seaway Foods • Butler Refrigerated Meats, Inc. • Frederick Convenience Company
highly enough!”
14 • AlphaGraphics in the Cultural District
— Erik Rueter, Design and Publication Manager
Manchester Bidwell Corporation
Business Stationery
Fresh Food Manufacturing Company • Giant Eagle Markets Company • HBC Service Company • I.C. Supermarkets, Inc. • Maryland Convenience Company
OK Grocery Company • Retail Markets Company • Riser Foods Company • Talon Logistics, Inc. • The Tamarkin Company
AGPittsburgh.com • 15
Accolades
A Partial List of Clients
Non-Profit and the Arts
August Wilson Center
Carnegie Museums of Pittsburgh
Diocese of Pittsburgh
Family Hospice and Palliative Care
Familylinks
Jewish Federation of Greater Pittsburgh
Pittsburgh Cultural Trust
Pittsburgh Parks Conservancy
Pittsburgh Symphony Orchestra
Urban League of Pittsburgh
WQED
Educational Institutions
CAPA
Carnegie Mellon University
Central Catholic
Community Day School
Duquesne University
University of Pittsburgh
Waldorf School of Pittsburgh
Winchester Thurston School
16 • AlphaGraphics in the Cultural District
Healthcare Systems and Facilities
Ga­­teway Health Plan
Medical and Health Sciences Foundation, University of Pittsburgh UPMC
Net Health Systems
UPMC
UPMC Health Plan
West Penn Allegheny Health System
Corporations
Alpern Rosenthal
Elias Savion
Giant Eagle
Industrial Scientific
Luttner Financial
Pipitone Group
Pittsburgh Pirates
Rivers Casino
Schneider Downs
The Callos Companies
Vivisimo
Pittsburgh Pirates and
Major League Baseball - March 2011
5th Annual Jackie Robinson “MVDBP”
(Most Valuable Diverse Business Partner) Award
Public Relations Society of America,
Pittsburgh Chapter - January 2011
2011 Best in Show
Renaissance Award
In collaboration with
Lowers Communications
Healthy Start: Beyond our Wildest Dreams
Pittsburgh Magazine – October 2010
One of Pittsburgh’s Top Ten
Great Places to Work: Small Companies
NAPL Print Image Excellence Awards September 2010
Third Place, Cross-Media Marketing
Self-Promotion Campaign
Pittsburgh Business Times – August 2010
Pittsburgh 100 Fastest Growing Companies
Based on revenue growth
AlphaGraphics Corporate – August 2010
Best Operations Award
Honors the best of the best of global centers based on operational performance and is only given to one center amongst 280 worldwide
Other AlphaGraphics Corporate Awards:
Marketing Solutions, Technical Innovation,
Industry and Community Recognition,
Network Builder, Top 10 Selling Owners,
Masters Club, Grand Masters Club
4C Technologies – April 2010
Best Industry Solution
Investment in multi-touch
marketing initiatives
NAPL – February 2010
Marketing Plus Gold Award
Marketing Event – Dream Big Campaign
Marketing Plus Silver Award
Corporate Brand – Dream Big Campaign
Quick Print Magazine – 2009 & 2010
Top 100 Business Printers
Based on total sales/revenue volume
814 Penn Avenue
Pittsburgh, PA 15222
412.261.1300
©2011 AlphaGraphics in the Cultural District
31276­ 5/11