campaign brief asia`s creative rankings

campaign brief asia`s creative rankings

CAMPAIGN BRIEF ASIA’S
CREATIVE
RANKINGS
2014
FEBRUARY 2015
CAMPAIGN BRIEF ASIA
1
CREATIVE RANKINGS
THE 15 HOTTEST AGENCIES IN ASIA - 2014
DENTSU
TOKYO
Dentsu Tokyo ECD Yuya Furukawa
CAMPAIGN BRIEF ASIA’S
CREATIVE AGENCY OF THE YEAR
It was a dominant performance from Japanese power-house agency, Dentsu Inc Tokyo.
Creatively, as our Creative Rankings illustrate, Dentsu climbed into their Honda and powered
away from all other agencies to record more than double the points of their nearest rival.
2
CAMPAIGN BRIEF ASIA
FEBRUARY 2015
1 Dentsu Tokyo
4100
2 Hakuhodo Tokyo
1490
3 McCann Worldgroup Mumbai
1465
4 BBDO and Proximity Singapore
1220
5 DDB DM9 JaymeSyfu Manila
820
6 Red Fuse Communications Hong Kong
700
6 Publicis Singapore
700
8 Dentsu Chubu Nagoya
690
9 Ogilvy & Mather Hong Kong
640
10 Ogilvy & Mather Mumbai
615
11 Lowe Shanghai
610
12 Ogilvy & Mather Beijing
585
13 Ace Saatchi & Saatchi Manila
500
14 Ogilvy & Mather Bangkok
490
15 Y&R Beijing
460
FEBRUARY 2015
CAMPAIGN BRIEF ASIA
3
CREATIVE RANKINGS
THE HOTTEST AGENCIES IN ASIA
4
RANK
2014
AGENCY
TOTAL
Pts
RANK
2014
AGENCY
TOTAL
Pts
RANK
2014
AGENCY
1
2
3
4
5
6
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
25
27
28
28
30
30
31
32
33
34
35
35
36
37
38
38
40
40
42
Dentsu Inc Tokyo
Hakuhodo Tokyo
McCann Worldgroup Mumbai
BBDO and Proximity Singapore
DDB DM9 JameSyfu Manila
Red Fuse Communication Hong Kong
Publicis Singapore
Dentsu Chubu Nagoya
Ogilvy & Mather Hong Kong
Ogilvy & Mather Mumbai
Lowe Shanghai
Ogilvy & Mather Beijing
Ace Saatchi & Saatchi Philippines
Ogilvy & Mather Bangkok
Y&R Beijing
Ogilvy & Mather Singapore
Grey Group Singapore
Cheil Worldwide Seoul
TBWA Santiago Mangada Puno Philippines
TBWA Singapore
Y&R Singapore
BBDO Guerrero Philippines
TBWA Kuala Lumpur
TBWA Hakuhodo Tokyo
Mr Design Tokyo
JWT Mumbai
DDB Singapore
Ogilvy & Mather Vietnam
JWT Shanghai
Lowe Bangkok
Leo Burnett Hong Kong
Leo Burnett Bangkok
JWT Jakarta
Grey Group Mumbai
Creative Juice Bangkok
SIX Inc Tokyo
BBDO Proximity Malaysia
Publicis Shanghai
Leo Burnett Philippines
Fred & Farid Shanghai
ADK Taiwan
Nippon Design Centre
Kinetic Singapore
JWT Singapore
4100
1490
1465
1220
820
700
700
690
640
615
610
585
500
490
460
420
415
405
375
350
345
320
315
310
300
300
285
260
260
240
240
230
220
210
205
200
200
190
185
170
170
160
160
155
43
43
45
45
45
48
48
50
51
52
52
52
52
52
52
58
59
59
61
61
61
61
65
66
66
66
66
70
70
70
70
74
75
75
75
75
75
75
81
81
83
83
83
83
Lowe Singapore
Leo Burnett Solutions Sri Lanka
Y&R Shanghai
Lowe Mumbai
I&S BBDO Tokyo
McCann Erickson Philippines
BBDO Pakistan
Lowe Vietnam
Leo Burnett Taiwan
Ogilvy & Mather Shanghai
McCann Erickson Bangkok
Lowe Philippines
JWT Bangkok
Hakuhodo Kettle Tokyo
Cheil Worldwide Hong Kong
BBDO Bangkok
Dentsu Plus Bangkok
Beacon Communications Tokyo (Burnett)
Party Inc Tokyo
Iyama Design Tokyo
DDB Mudra Mumbai
AKQA Shanghai
Saatchi & Saatchi Shanghai
Y&R Malaysia
Publicis Jakarta
JWT Bangalore
CreativeLand Asia Mumbai
Y&R Vietnam
Lowe Jakarta
JWT Taiwan
JWT New Delhi
Naga DDB Kuala Lumpur
Taproot India Mumbai
JWT Manila
JWT Beijing
Inspire Advertising Taiwan
Grey Group Beijing
BBDO Mumbai
Mori Inc Tokyo
Innocean Worldwide Seoul
Y&R Philippines
nudeJEH Bangkok
Leo Burnett Jakarta
Creative Power Unit Tokyo
145
145
140
140
140
135
135
130
125
120
120
120
120
120
120
115
110
110
100
100
100
100
90
85
85
85
85
80
80
80
80
75
70
70
70
70
70
70
65
65
60
60
60
60
83
88
88
90
90
90
90
94
94
96
96
96
96
96
96
96
96
104
105
105
105
105
105
105
105
105
113
113
113
113
113
113
113
113
113
113
113
113
113
113
113
113
113
130
Bascule Tokyo
Shiseido Tokyo
ADK Tokyo
Shineworks Shanghai
Ogilvy & Mather Bangalore
Geometry Global Malaysia
Cheil Worldwide China
Y&R Bangkok
McCann Erickson Singapore
Wieden & Kennedy Shanghai
TBWA Mumbai (Gurgaon)
Scarecrow Communications Mumbai
Projector Tokyo
Grey Group Jakarta
Dentsu Creative X Tokyo
CJ Worx Bangkok Bartle Bogle Hegarty Singapore
McCann Erickson Shanghai
Visionary Group Bangkok
TBWA Sri Lanka
Postvisual Seoul
Ogilvy & Mather Malaysia
Frontage Tokyo
Dentsu Kansai Osaka
Cheil Worldwide Gurgaon
Cheil Opentide Beijing
Yahoo Japan
Wonderactive Tokyo
The Campaign Palace Jakarta
Ogilvy & Mather Taiwan
McCann Worldgroup New Delhi
Lucideas Creative Malaysia
Leagas Delaney Shanghai
Krema Worldwide Seoul
Grey Group Bangladesh
Dentsu Y&R Tokyo
Dentsu Thailand
Dentsu Singapore
DDB Mudra Ahmedabad
DDB Hong Kong
Cosmo Communications Tokyo
Campaigns & Grey Philippines
BBDO Beijing
Leo Burnett Vietnam
CAMPAIGN BRIEF ASIA
FEBRUARY 2015
FEBRUARY 2015
TOTAL
Pts
RANK
2014
AGENCY
60
55
55
50
50
50
50
45
45
40
40
40
40
40
40
40
40
35
30
30
30
30
30
30
30
30
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
15
130
132
132
132
132
132
132
132
132
132
132
142
142
Birdman Tokyo
Tugboat Tokyo
Samurai Tokyo
Publicis Guangzhou
McCann Erickson Tokyo
Linen Gurgaon (Lowe)
Iris Worldwide Jakarta
Havas Worldwide Gurgaon
Geometry Global Mumbai
BBDO Jakarta
Adqua Interactive Seoul
Paddle Inc Tokyo
Dentsu Seoul
TOTAL
Pts
15
10
10
10
10
10
10
10
10
10
10
5
5
CAMPAIGN BRIEF ASIA
5
CREATIVE RANKINGS
THE TOP 20 MOST AWARDED CREATIVE DIRECTORS IN ASIA
Yuya Furukawa
Dentsu Inc. Tokyo
Merle Jayme
DDB DM9 JaymeSyfu
Andrew Petch
Cheil Korea
5
13
1
Shen Guan Tan
Red Fuse Hong Kong
Wisit + Nopodol
O&M Bangkok
6
14
2
Masaru Kitakaze
Hakuhodo Tokyo
Ajay Thrivikram
Publicis Singapore
Nils Andersson
Y&R Beijing
7
15
Michihito Dobashi
Dentsu Chubu
Eugene Cheong
O&M Singapore
8
16
Prasoon Joshi
McCann Mumbai
Reed Collins
O&M Hong Kong
Ali Shabaz
Grey Singapore
9
17
Piyush Pandey
O&M Mumbai
Wain Choi
Cheil Korea
3
10
18
4
Ronald Ng
BBDO Malaysia
11
Norman Tan
Lowe Shanghai
19
Melvin Mangada
TBWA SMP Manila
12
Jagdish Ramakrishnan
O&M Beijing
Edmund Choe
20
TBWA Singapore
CREATIVE NEWS EVERYDAY WWW.CAMPAIGNBRIEFASIA.COM
6
CAMPAIGN BRIEF ASIA
FEBRUARY 2015
FEBRUARY 2015
CAMPAIGN BRIEF ASIA
7
CREATIVE RANKINGS
The award shows that count in the
CB Asia Creative Rankings and the
other stuff you should be aware of
Just like the various sporting rankings,
these Campaign Brief Asia Creative
Rankings are based solely on performances
over the 2014 Award show year. If you win
an award at one of the shows we include
here - you pick up points.
What sets the Campaign Brief Asia
Creative Rankings apart from other
rankings around the world is that it is
calculated solely on creative performance
at the major regional and international
award shows over the 2014 calendar year.
There is no submission or document
received from agencies that is then judged.
It is based only on the facts - ie. creative
award wins.
Importantly, we attribute an adjusted
points value to each Gold, Silver and
Bronze award won by each agency at each
award show or festival. You might think
this happens with other rankings systems,
however this is not always the case. In
some rankings a Gold at Cannes scores
the same as a gold at Spikes. Campaign
Brief Asia weights award wins against the
difficulty of winning and we will continue
to review each award show each year.
As an example, awards at AdFest and
Spikes Asia are valued at: Grand Prix
40pts; Gold 30pts; Silver 20pts; and
Bronze 10pts.
The international shows count for more
- for example, at the Cannes Lions, award
wins are valued at: Grand Prix 70pts; Gold
60pts; Silver 40pts; and Bronze 20pts.
D&AD is harder to succeed at, so the
points attributed reflect that: Black
Pencil 150pts; Yellow Pencil 100pts;
8
CAMPAIGN BRIEF ASIA
Nomination 60pts; and In-Book 20pts.
Also an important point of difference is
that we only count the categories at the
various award shows that are judged by
Creatives and Creative Directors.
This means award wins in the Media;
Effectiveness; and Public Relations
categories at award shows are not included.
Also the Healthcare only categories at
Cannes and Spikes Asia are not included.
As has always traditionally been the case
with the Campaign Brief Asia Creative
Rankings, Print Craft & Film Craft
categories are also not included. The
reason is we considered this to be “double
dipping” from agencies. Highly awarded
print campaigns - usually already winners
in Print, Outdoor and Design categories then are entered individually into, and go
on to win, multiple craft awards.
To include Print Craft skews the results
of the Creative Rankings far too much in
favour of specialist print agencies.
The regional shows from 2014 that are
included in the Creative Rankings are:
AdFest
Spikes Asia
AdStars
AWARD Awards
The Work
The International shows included from
2014 are:
D&AD
Cannes Lions
One Show (Advertising)
London International Awards
Clio Awards
New York Festivals
FEBRUARY 2015
FEBRUARY 2015
www.villakalisatbali.com
CAMPAIGN BRIEF ASIA
9
CREATIVE RANKINGS
ASIA’S MOST ASIA’S MOST
CREATIVE
CREATIVE
COUNTRIES NETWORKS
ASIA’S MOST AWARDED COUNTRIES (2014)
RANK
COUNTRY
Japan
Singapore
India
China
The Philippines
Thailand
Hong Kong
Malaysia
10
1
2
3
4
5
6
7
8
CAMPAIGN BRIEF ASIA
ASIA’S MOST AWARDED NETWORKS (2014)
TOTAL
RANK
COUNTRY
TOTAL
RANK
NETWORK
8385
4300
3450
3120
2605
1825
1720
775
9
10
11
12
13
14
15
South Korea
Indonesia
Vietnam
Taiwan
Sri Lanka
Pakistan
Bangladesh
535
525
485
447
175
135
20
Dentsu
Ogilvy & Mather
BBDO
Y&R
McCann Worldgroup
TBWA
Hakuhodo
Lowe Worldwide
FEBRUARY 2015
1
2
3
4
5
6
7
8
FEBRUARY 2015
TOTAL
RANK
NETWORK
TOTAL
5095
3290
2230
1955
1830
1625
1610
1475
9
10
11
12
13
14
15
16
JWT
DDB
Leo Burnett
Publicis
Grey Worldwide
Cheil Worldwide
Saatchi & Saatchi
ADK
1370
1320
1110
985
775
635
590
225
CAMPAIGN BRIEF ASIA
11
DENTSU
CREATIVE RANKINGS
CAMPAIGN BRIEF ASIA’S
NETWORK OF THE YEAR
#1 DENTSU
Rank Agency
Points
1 Dentsu Tokyo
4100
8 Dentsu Chubu Nagoya 690
61 Dentsu Plus Bangkok 110
77 Taproot India Mumbai 70
98 Dentsu Creative X
40
12
CAMPAIGN BRIEF ASIA
#2 OGILVY & MATHER
Rank
107
115
115
134
144
Agency
Points
Dentsu Kansai Osaka 30
Dentsu Thailand
20
Dentsu Singapore
20
Tugboat Tokyo
10
Dentsu Seoul
5
Rank Agency
9 O&M Hong Kong
10 O&M Mumbai
12 O&M Beijing
14 O&M Bangkok
16 O&M Singapore
28 O&M Vietnam
Points
640
615
585
490
420
260
Rank
54
92
92
107
115
134
#3 BBDO
Agency
Points
O&M Shanghai
120
O&M Bangalore
50
Geometry Global KL
50
O&M Malaysia
30
O&M Taiwan
20
Geometry Global Mumbai 10
FEBRUARY 2015
Rank Agency
4 BBDO Singapore
22 BBDO Guerrero Manila
36 BBDO Malaysia
47 I&S BBDO Tokyo
50 BBDO Pakistan
FEBRUARY 2015
#3 Y&R
Points
1220
320
200
140
135
Rank
60
77
115
134
Agency
BBDO Bangkok
BBDO Mumbai
BBDO Beijing
BBDO Jakarta
Points
115
70
20
10
Rank Agency
6 Red Fuse Hong Kong 15 Y&R Beijing 21 Y&R Singapore 47 Y&R Shanghai 68 Y&R Malaysia Points
700
460
345
140
85
Rank Agency
72 Y&R Vietnam
85 Y&R Philippines
92 Y&R Bangkok
115 TCP Jakarta
115 DY&R Tokyo
Points
80
60
45
20
20
CAMPAIGN BRIEF ASIA
13
CREATIVE RANKINGS
SINGAPORE AGENCY OF THE YEAR
BBDO SINGAPORE
CHIN­A AGENCY OF THE YEAR
LOWE SHANGHAI
Singapore’s Hottest Agencies
RANK
2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
CAMPAIGN BRIEF ASIA
China’s Hottest Agencies
AGENCY
TOTAL
POINTS
BBDO Proximity Singapore
Publicis Singapore
Ogilvy & Mather Singapore
Grey Group Singapore
TBWA Singapore
Y&R Singapore
DDB Singapore
Kinetic Singapore
JWT Singapore
Lowe Singapore
McCann Worldgroup Singapore
Bartle Bogle Hegarty Singapore
Dentsu Singapore
1220
700
420
415
350
345
285
160
155
145
45
40
20
RANK
2014
1
2
3
4
5
6
7
8
9
10
11
11
13
13
15
16
17
18
18
20
FEBRUARY 2015
FEBRUARY 2015
AGENCY
TOTAL
POINTS
Lowe Shanghai
Ogilvy & Mather Beijing
Y&R Beijing
JWT Shanghai
Publicis Shanghai
Fred & Farid Shanghai
Y&R Shanghai
Ogilvy & Mather Shanghai
AKQA Shanghai
Saatchi & Saatchi Shanghai
JWT Beijing
Grey Group Beijing
Shineworks Shanghai
Cheil Worldwide China
Wieden & Kennedy Shanghai
McCann-Erickson Shanghai
Cheil Opentide Beijing
Leagas Delaney Shanghai
BBDO Beijing
Publicis Guangzhou
610
585
460
260
190
170
140
120
100
90
70
70
50
50
40
35
30
20
20
10
CAMPAIGN BRIEF ASIA
15
CREATIVE RANKINGS
JAPAN AGENCY OF THE YEAR
DENTSU TOKYO
INDIA AGENCY OF THE YEAR
McCANN MUMBAI
Japan’s Hottest Agencies
RANK
2014
1
2
3
4
5
6
7
8
9
10
11
11
13
14
14
16
16
18
18
20
20
22
22
22
16
CAMPAIGN BRIEF ASIA
AGENCY
India’s Hottest Agencies
TOTAL
POINTS
RANK
2014
Dentsu Inc Tokyo
4100
Hakuhodo Tokyo
1490
Dentsu Chubu Nagoya
690
TBWA Hakuhodo Tokyo
310
Mr Design Tokyo
300
SIX Inc Tokyo
200
Nippon Design Centre
160
I&S BBDO Tokyo
140
Hakuhodo Kettle Tokyo
120
Beacon (Leo Burnett) Communications Tokyo 110
Party Inc Tokyo
100
Iyama Design Tokyo
100
Mori Inc Tokyo
65
Creative Power Unit Tokyo
60
Bascule Tokyo
60
Shiseido Tokyo
55
ADK Tokyo
55
Projector Tokyo
40
Dentsu Creative X Tokyo
40
Frontage Tokyo
30
Dentsu Kansai Osaka
30
Yahoo Japan
20
Wonderactive Tokyo
20
Dentsu Y&R Tokyo
20
1
2
3
4
5
6
7
7
9
10
10
12
13
13
15
16
16
18
18
18
FEBRUARY 2015
FEBRUARY 2015
AGENCY
McCann Worldgroup Mumbai
Ogilvy & Mather Mumbai
JWT Mumbai
Grey Group Mumbai
Lowe Mumbai
DDB Mudra Mumbai
JWT Bangalore
CreativeLand Asia Mumbai
JWT New Delhi
Taproot India Mumbai
BBDO Mumbai
Ogilvy & Mather Bangalore
TBWA Mumbai (Gurgaon)
Scarecrow Communications Mumbai
Cheil Worldwide Gurgaon
McCann Worldgroup New Delhi
DDB Mudra Ahmedabad
Linen (Lowe) Gurgaon
Havas Worldwide Gurgaon
Geometry Global Mumbai
TOTAL
POINTS
1465
615
300
210
140
100
85
85
80
70
70
50
40
40
30
20
20
10
10
10
CAMPAIGN BRIEF ASIA
17
CREATIVE RANKINGS
MALAYSIA
THAILAND AGENCY OF THE YEAR AGENCY OF THE YEAR
TBWA KUALA LUMPUR O&M BANGKOK
Thailand’s Hottest Agencies
Malaysia’s Hottest Agencies
RANK
2014
1
2
3
4
5
6
7
AGENCY
TOTAL
POINTS
TBWA Kuala Lumpur
BBDO Proximity Malaysia
Y&R Malaysia
Naga DDB Kuala Lumpur
Geometry Global Malaysia
Ogilvy & Mather Malaysia
Lucideas Creative Malaysia
315
200
85
75
50
30
20
RANK
2014
1
2
3
4
5
5
7
8
9
10
11
12
13
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance
in the Creative Rankings over the last two year period. (2009/2010).
18
CAMPAIGN BRIEF ASIA
FEBRUARY 2015
FEBRUARY 2015
AGENCY
TOTAL
POINTS
Ogilvy & Mather Bangkok
Lowe Bangkok
Leo Burnett Bangkok
Creative Juice Bangkok
McCann-Erickson Bangkok
JWT Bangkok
BBDO Bangkok
Dentsu Plus Bangkok
nudeJEH Bangkok
Y&R Bangkok
CJ Worx Bangkok Visionary Group Bangkok
Dentsu Thailand
490
240
230
205
120
120
115
110
60
45
40
30
20
CAMPAIGN BRIEF ASIA
19
CREATIVE RANKINGS
HONG KONG AGENCY OF THE YEAR
RED FUSE COMMUNICATIONS
THE PHILIPPINES
AGENCY OF THE YEAR
DDB DM9 JAYMESYFU
Hong Kong’s Hottest Agencies
RANK
2014
1
2
3
4
5
The Philippines’ Hottest Agencies
AGENCY
TOTAL
POINTS
Red Fuse Communication Hong Kong
Ogilvy & Mather Hong Kong
Leo Burnett Hong Kong
Cheil Worldwide Hong Kong
DDB Hong Kong
700
640
240
120
20
RANK
2014
1
2
3
4
5
6
7
8
9
10
VIETNAM
AGENCY OF THE YEAR
O&M VIETNAM
20
CAMPAIGN BRIEF ASIA
1
2
3
4
AGENCY
TOTAL
POINTS
Ogilvy & Mather Vietnam
Lowe Vietnam
Y&R Vietnam
Leo Burnett Vietnam
260
130
80
15
TOTAL
POINTS
DDB DM9 JaymeSyfu Manila
ACE Saatchi & Saatchi Manila
TBWA Santiago Mangada Puno Manila
BBDO Guerrero Manila
Leo Burnett Manila
McCann-Erickson Manila
Lowe Manila
JWT Manila
Y&R Manila
Campaigns & Grey Manila
820
500
375
320
185
135
120
70
60
20
SRI LANKA
AGENCY OF THE YEAR
LEO BURNETT SOLUTIONS
Vietnam’s Hottest Agencies
RANK
2014
AGENCY
Sri Lanka’s Hottest Agencies
RANK
2014
1
2
FEBRUARY 2015
FEBRUARY 2015
AGENCY
TOTAL
POINTS
Leo Burnett Solutions Sri Lanka
TBWA Sri Lanka
145
30
CAMPAIGN BRIEF ASIA
21
CREATIVE RANKINGS
INDONESIA
AGENCY OF THE YEAR
JWT JAKARTA
TAIWAN
AGENCY OF THE YEAR
ADK TAIWAN
Taiwan’s Hottest Agencies
Indonesia’s Hottest Agencies
RANK
2014
1
2
3
4
5
6
7
7
AGENCY
TOTAL
POINTS
JWT Jakarta
Publicis Jakarta
Lowe Jakarta
Leo Burnett Jakarta
Grey Group Jakarta
The Campaign Palace Jakarta
Iris Worldwide Jakarta
BBDO Jakarta
220
85
80
60
40
20
10
10
RANK
2014
KOREA
AGENCY OF THE YEAR
CHEIL WORLDWIDE
22
CAMPAIGN BRIEF ASIA
1
2
3
4
5
AGENCY
TOTAL
POINTS
Cheil Worldwide Seoul
Innocean Worldwide Seoul
Postvisual Seoul
Krema Worldwide Seoul
Adqua Interactive Seoul
405
65
30
20
10
TOTAL
POINTS
ADK Taiwan
Leo Burnett Taiwan
JWT Taiwan
Inspire Advertising Taiwan
Ogilvy & Mather Taiwan
170
125
80
70
20
PAKISTAN
AGENCY OF THE YEAR
BBDO PAKISTAN
Korea’s Hottest Agencies
RANK
2014
1
2
3
4
5
AGENCY
Pakistan’s Hottest Agencies
RANK
2014
1
FEBRUARY 2015
FEBRUARY 2015
AGENCY
TOTAL
POINTS
BBDO Pakistan
135
CAMPAIGN BRIEF ASIA
23