FAIRGROUNDS Out at Night Official Sponsor Kit 2011

FAIRGROUNDS Out at Night
Official Sponsor Kit 2011
2012
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
PRODUCED BY OUT IN EVENTS
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
WELCOME
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
Presented by Mark Nelson
and Gage Kristofer’s
OUT IN EVENTS
PRODUCED BY OUT IN EVENTS
S IX F L AGS GRE AT ADV ENTURE LGBT EVENT 2012
Fairgrounds - Out at Night celebrates it’s 9th year of
successful collaboration with Six Flags Great Adventure in
Jackson, NJ. The crowd of attendees has grown in recent
years to exceed 10,000 in number, making it the largest
private LGBT event in North America. We’re looking
forward to an incredible 2012 Fairgrounds, Out at Night
celebration on September 14th. It’s going to be a night
out at Six Flags that can’t be missed. And we want you to
be a part of the fun!
GAYSIXFLAGS.COM
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
INTRODUCTION
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
A note from the
founder
2012 Fairgrounds
Report
2012 OFFICIAL HOST: REICHEN LEHNKUHL
Winner of CBS’s “The Amazing Race”
(Season 4)
& Star of LOGO TV’s “The A-List New York”
Dear Friends,
As
we
begin
another year As we
start the planning
of the 9th Annual
Fairgrounds - Out
at Night, I think back on the original
dream of producing an all-inclusive
event where friends and family could
enjoy a night outdoors, away from
their usual hotspots in a safe, friendly
and energetic environment. The rides
at Six Flags Great Adventure continue
to get better, bolder, faster and more
fun. And we’re exceedingly grateful
for the continued growth and success of
this event. Each year it has consistently
grown in terms of attendance and
notoriety.
We’re proud of the development of an
even more diverse demographic at Fairgrounds – Out at Night. As a sponsor,
you will be proud to get your name in
front of a powerful, and enthusiastic audience. We are happy that our original
mission statement of including ALL lesbian, gay, bi-sexual, transgendered folks
from a variety of races and backgrounds
has been embraced by over 10,000 individuals. Everyone has a story to tell
when they leave this Fairgrounds – Out
at Night and we’re excited to create a
legacy that will include you as a member of our family of sponsors.
GALLERY OF PAST EVENTS
Yours truly,
Mark Nelson
Founder, Fairgrounds “Out at Night”
PRODUCED BY OUT IN EVENTS
Six Flags Great Adventure is located at
1 Six Flags Boulevard
Jackson, NJ 08527
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
SPONSOR LEVELS
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
6 FLAGS PRESENTING SPONSOR
5 FLAGS PRESENTING SPONSOR
Corporate contribution entitles your company to
these marketing benefits:
• Your logo on Out In Events website & included
in various internet campaigns (Facebook, Mark
Nelson Events, Twisted Life, The Task Force,
among others).
• Your logo on all print materials including our
national advertising campaign.
• Your logo on ALL e-blasts and media releases
promoting the tour.
• Company banner displayed at the park
(banners must be approved by Six Flags, The
Task Force & Out In Events).
• Announcements throughout the night,
mentioning your company as the presenting
sponsor, main stage and park’s PA system.
• One dedicated e-blast sent by Out In Events
to our emailing Iist, thanking your company
for its support with a link to your site. (This
benefit is reserved for only our highest levels of
sponsorship).
• The opportunity to provide product samples
or promotional information for distribution
at the park entrance and exits by your own
representative, a benefit available only to the
top two sponsorship levels.
• 600 Tickets
Corporate contribution entitles your company to
these marketing benefits:
• Your logo on Out In Events website & included
in various internet campaigns.
(Face book, Mark Nelson Events, Twisted Life,
The Task Force, among others).
• Your logo on all print materials including our
national advertising campaign
• Your logo on ALL e-blasts and media releases
promoting the tour.
• Company banner displayed at the park
(banners must be approved by Six Flags, The
Task Force & Out In Events).
• One dedicated e-blast sent by Out In Events
to our emailing list, thanking your company
for its support with a link to your site. (This
benefit is reserved for only our highest levels of
sponsorship).
• The opportunity, to provide product samples
or promotional information for distribution
at the park entrance and exits by your own
representative, a benefit available only to the top
three sponsorship levels.
• 250 Tickets
$50,000
$100,000
PRODUCED BY OUT IN EVENTS
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
SPONSOR LEVELS
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
4 FLAGS SPONSOR LEVEL
Corporate contribution entitles your company to these marketing benefits:
• Your logo on Out In Events website & included in various internet campaigns
(Facebook, Mark Nelson Events, Twisted Life, The Task Force, among others)
• Your logo on all print materials including our national advertising campaign
• Your logo on ALL e-blasts and media releases promoting the tour
• Company banner displayed at the park (banners must be approved
by Six Flags, The Task Force & Out In Events)
• One dedicated e-blast sent by Out In Events to our emailing list
thanking your company for its support and featuring a hyperlink to
your site, a benefit reserved for only our highest levels of sponsorship.
• 125 Tickets
$25,000
3 FLAGS SPONSOR LEVEL
Corporate contribution entitles your company to these marketing benefits:
• Your logo on Out In Events website
• Your logo on ALL e-blasts and media releases promoting the tour
• Company banner displayed at the park (banners must be approved
by Six Flags, The Task Force & Out In Events)
• Your logo on all print materials including our national advertising campaign
• 60 Tickets
$10,000
2 FLAGS SPONSOR LEVEL
Corporate contribution entitles your company to these marketing benefits:
• Your logo on Out In Events website
• Your logo on ALL e-blasts and media releases promoting the tour
• 25 Tickets
$5,000
1 FLAG SPONSOR LEVEL
Corporate contribution entitles your company to these marketing benefits:
• Your logo on Out In Events website
• 5 Tickets
$1,000
PRODUCED BY OUT IN EVENTS
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
PARK OVERVIEW
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
Six Flags Great Adventure is one of the premiere family entertainment destinations in the United States. The complex is home
to 50 amusement attractions and boasts over a dozen thrill rides that feature several of the top rated, award winning roller
coasters in the world. Looking for thrills? Well, you’ve found them. In fact, you’ve found some of the fastest, tallest, wildest, gutwrenchingest rides in the country, including a few record-breakers. Want to see exactly what you’re getting into?
ALL NEW FOR 2012!
SkyScreamer
Experience SkyScreamer, an all
new towering swing ride coming
in Spring of 2012. Climb 24 stories,
then spin around at 40 mph. Now
that’s something to scream about.
R oller
C oaster
R oll
C all
Batman the Ride - Soar over Gotham City just like
the Caped Crusader on Batman the Ride. You’ll be
strapped in tight with nothing but air below your dangling feet.
Kingda Ka - Experience the thrill of a lifetime as you
shoot 45 stories high at 128 mph on our world-recordbreaking Kingda Ka — the tallest coaster in the World,
fastest in North America.
Bizarro - Brave the twisted new world of Bizarro, a
surreal coaster transformation. Medusa becomes Bizarro, the peculiar creature from Htrae where inhabitants believe in doing the opposite of Earthly things.
Experience fog and fiery flame effects timed perfectly
with heart-pumping audio for an unforgettable ride.
Nitro – Blast off with Nitro—the most explosive coaster
on the planet! Soar nearly 23 stories in the air and
dive nearly 22 stories down at speeds approaching
80 mph. Nitro recently won the 2011 Golden Ticket
award for #3 Steel Coaster.
El Toro - Grab adventure by the horns and tackle the
monster El Toro, featuring the steepest drop of any
wooden coaster in the country. El Toro was recently
voted the #1 Wooden Coaster in the World in the 2011
Internet Coaster Poll.
Green Lantern - The new GREEN LANTERN stand-up
coaster delivers a smooth, white-knuckled adventure –
but this time standing up while upside down! A GREEN
LANTERN must be someone who has the ability and
willpower to overcome great fear. Stand up to your
fear on this 15-story ride of twisting green steel.
Rolling Thunder - The classic Rolling Thunder is a dual-track wooden roller coaster with a nearly 8- story
drop and 10 great hills to cruise.
Runaway Mine Train - Zoom through the woods and
over the water in Runaway Mine Train, the park’s first
steel roller coaster.
Superman: Ultimate Flight - Go up, up and away as
you soar head-first through a twisted steel track to find
out what it’s really like to fly like the one and only
Superman.
The Dark Knight Coaster - Journey through Gotham
in its darkest hour. Experience The Dark Knight Coaster in total darkness.
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
FACTSHEET
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
IMPRESSIONS AND DISTRIBUTION
THE EVENT
The 9th Annual Fairgrounds
Out at Night is from 6pm till midnight on
Friday, September 14, 2012.
Attendance is estimated at 10,000.
Entertainment includes top circuit DJs from around
the world, plus leading entertainment acts will be
announced.
Fairgrounds - Out at Night reaches tri-state
residents from New York, New Jersey, &
Connecticut. The event also reaches the LGBT
community from Long Island, Westchester,
Pennsylvania, Wash DC, California, Florida,
Texas as well as Toronto & Montreal.
The participants have a higher than average
disposable income.
They are a key consumer market segment that are
trendsetters, spenders, and recommenders.
They are specifically a Gay, Lesbian, Transgender
and BiSexual, plus Straigth audience who attend
this event with their families and friends.
Sponsorship provides an impactful, effective
delivery of your brand’s message via signage
in the park, print campaigns, online media blasts
and word of mouth.
This is the biggest event of its type in the United
States.
This is a unique location!
EMAILS
256,000
Twitter
6000+
Facebook
255,400 +
SMS Texts
3,100
Print Ads
200,000+
Flyers
30,000
+
Print advertisements
Next Magazine, Just Circuit, Passport, Go,
Tri City News, Philly Gay news and more!
Social Networks
A combined audience of 300,000 is reached with
subpromoters on Facebook, Twitter and similar
methods.
Email Newsletters
Over 300,000 people are reached in multiple
listings of co-branded marketers and subpromoters
dedicated and targeted e-newsletter blasts.
Flyer Distribution
Printed flyers are distributed at National LGBT
events nationwide with and estimated printing run
of 50,000 flyers including Fire Island and Gay
Pride events.
Web Banner Advertising
Key banner placement goes into a variety of well
established LGBT online networks.
Dedicated
Website
Kiosk Ticket Sellers
Manned
Convention
or
Event
Booths
Dedicated Website
FUNDRAISING
This event has raised over $360,000 for
multiple charities for the LGBT community!
PRODUCED BY OUT IN EVENTS
Benefit from multiple exposure!
GAYSIXFLAGS.COM
Over 10 local vendors allow counter space for
selling hard tickets. Ad placement is key here!
GaySixFlags.com is the dedicated portal for
news and ticket information for this event.
Bus Transport
We manage private bus transport from NYC to
the event. Key marketing opportunities exist here
as well as GIFT bags at the park!
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
DEMOGRAPHICS
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
THE AVERAGE VISITOR TO
FAIRGROUNDS – OUT AT NIGHT
Six Flags, Great Adventure, NJ
AGE
20 and Under
21 to 34
35 to 44
45 to 54
55 to 64
65 and Over
14%
35%
28%
14%
6%
3%
GENDER
Male
61%
Female 39%
RACE
White/Caucasian
Hispanic/Latino
Black/African-American
Asian/Pacific Islander
Native American Indian
HOME STATE
NJ
NY
CT
PA
OUTSIDE TRI-STATE
24%
36%
29%
9%
2%
30%
37%
11%
16%
6%
HOUSEHOLD INCOME
$10,000 to $14,999
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,000
$50,000 to $74,999
$75,000 to $99,999
$100,000 and over
3%
8%
14%
18%
23%
18%
16%
PRODUCED BY OUT IN EVENTS
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FAIRGROUNDS Out at Night
Official Sponsor Kit 2012
SPONSOR AGREEMENT
THE LARGEST LGBT PRIVATE EVENT IN THE U.S.A
SPONSORSHIP AGREEMENT
SPONSOR INFORMATION
Plese indicate the level of Sponsorhip(s)
CONTACT NAME
6 Flags Presenting Sponsor
TITLE
$100,000 (min $25K cash + product/services
value)
5 Flags Sponsor
COMPANY
$50,000 (min $10K cash + product/services value)
ADDRESS CITY/STATE/ZIP
4 Flags Sponsor
TELEPHONE/FAX
$25,000 (cash and/or product/services value)
EMAIL
3 Flags Sponsor
$10,000 (cash and/or product/services value)
2 Flags Sponsor
$5,000 (cash and/or product/services value)
1 Flag Sponsor
$1000 (cash and/or product/services value)
(Please note: If your support is not cash-based, the products/
services offered have to be actually useful to the event (i.e.
advertising, t-shirts, liquor products, water, production equipment, decor, printing, etc.) Free samples of consumer products, and other items not considered essential by the organizers therefore can’t automatically recieve Fairgrounds, Out at
METHOD OF PAYMENT
Please bill the following amount to my credit card:
$_____________________
VISA
MASTERCARD
AMEX
Card Number____________________________
Exp date__________/Code____________
Billing Address___________________________
_______________________________________
Night sponsorship basic value.
Authorized Signature______________________
Date___________________
Check enclosed (Please make checks payable to OUT IN
EVENTS). Please mail completed form and payment to:
Out In Events Inc.
30 11th Avenue
Hadden Heights, NJ 08035
Phone: 609-970-4934/ FAX 800.921.1305
email: [email protected]
PRODUCED BY OUT IN EVENTS
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MARK NELSON, Co-Founder and Executive Producer
Event Promoter DJ Performance Artist Performance Artist Mark Nelson Enterprises Inc. is a promotions, publicity, and entertainment production
firm specializing in nightlife events in New York and Nationally. Since 1999 Founder and President, Mark Nelson has been involved in over 3,500
parties working with, promoting and producing shows for high profile entertainers including Katy Perry, Charo, Jennifer Lopez, Janet Jackson,
Toni Braxton, Cyndi Lauper, the Pussy Cat Dolls, Jennifer Hudson, LMFAO, Neon Hitch, Porcelain Black, Jody Whatley, Colton Ford and Jennifer
Holiday.
Mr. Nelson has been featured in Time Out New York, Next, Bravo Networks and in a PBS’s In The Life. Voted #1 Promoter in NYC since 2006,
Mr. Nelson is recognized nationally as one of the leaders in promotion nationwide. He has been the exclusive national event coordinator for
Equinox Fitness Centers since 2000 – co-producing simultaneous national promotions in LA, Boston, San Francisco, Miami, Dallas, Chicago, DC
and New York.
The weekly Mark Nelson E-Blast newsletter reaches over 24,000 subscribers world-wide. Mark Nelson is also a promotional partner/sponsor
w/ The Dallas Purple Party, Montreal’s Black and Blue Festival, NYC’s Heritage of Pride, Philadelphia’s Blue Ball, Miami Winter Party Festival,
Washington DC’s Cherry Fund and The Tom of Finland Foundation.
For the past 9 years, Mark has coproduced Fairgrounds at Six Flags Great Adventure in Jackson, NJ, the most successful lgbt private event in
the U.S
More Info: [email protected]
GAGE KRISTOFER, Producer
Growing up in Jersey, and only minutes away from NYC, Gage found himself visiting the dance floor on a regular basis. In 1995, he attended
the Art Institute of Philadelphia and began creating events at local nightclubs. In 2002, Gage created Twisted Life, an innovative event and
promotional company serving the Tri-State area and beyond.
Twisted Life has produced parties for thousands, partnered up with some of the areas largest charitable events, and booked some of the best
artists in the Industry. It currently has over 16,000 members and thousands of hits to its site each week. For the past 8 years, Gage has coproduced Fairgrounds at Six Flags Great Adventure in Jackson, NJ, one of the most successful private events in the U.S. Gage has also hosted
official afterparties for Madonna and is currently working on several star studded projects.
More Info: [email protected]
Out In Events Inc.
30 11th Avenue
Hadden Heights, NJ 08035
Gage Kristofer
Vice President
Phone: 609.970.4934
email: [email protected]
Mark Nelson
Founding President
Phone: 212.206.7579
email: [email protected]
SPONSOR INQUIRIES: Thom Storr | Mobile: 917.541.6332 | E: [email protected]