Sleep Cool. Live Cool. Play Cool.

by
®
Sleep Cool. Live Cool. Play Cool.
Creative Presentation
© 2011 Napier Marketing/Imagine Advertising
Campaign Color Palette
100 Black, 100 Cyan, 50% Black
Imagery - Lifestyle Silhouette
In-Store Support
24”x28”
Wall
Poster
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\Œ
E\
Š
Œ
E\
Š
Œ
E\
Š
Œ
Œ
E\
Series of 4 - 24”x28”
Wall Posters V1
Š
E\
Š
Œ
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\
E\
Š
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\
E\
Œ
Œ
Š
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\
E\
Series of 4 - 24”x28”
Wall Posters V2
Š
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\Œ
E\
Š
with CoolBlue™ Sleep Technology by Englander
Œ
with CoolBlue™ Sleep Technology by Englander
with CoolBlue™ Sleep Technology by Englander
Œ
Series of 4 - 24”x28”
Wall Posters V3
Œ
with CoolBlue™ Sleep Technology by Englander
Œ
Œ
)HDWXULQJ
&RRO%OXH
Tri-panel Bed Topper
6OHHS7HFKQRORJ\Œ
E\
Š
Copy about gel to go here. Copy about
gel to go here. Copy about gel to go here.
Copy about gel to go here. Copy about gel
to go here.
• Sleep Cooler
• Feature and benefit
• Feature and benefit
• Sleep Cooler
• Feature and benefit
• Feature and benefit
24”x10”
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\
E\
Œ
Œ
Featuring
CoolBlue™
Sleep Technology
Š
by Englander
Copy about gel to go here. Copy about
gel to go here. Copy about gel to go here.
Copy about gel to go here. Copy
Copy about gel to go here. Copy about gel
about gel to go here. Copy about
to go here.
gel to go here. Copy about gel to go
• Sleep Cooler
• Feature and benefit
• Feature and benefit
here. Copy about gel to go here.
• Sleep Cooler
• Feature and benefit
• Feature and benefit
• Sleep Cooler
• Feature and benefit
• Feature and benefit
• Sleep Cooler
• Feature and benefit
• Feature and benefit
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Panel 1
Panel 2
Œ
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\Œ
E\
Š
Copy about gel to go here. Copy
about gel to go here. Copy about
gel to go here. Copy about gel to go
here. Copy about gel to go here.
• Sleep Cooler
• Feature and benefit
• Feature and benefit
• Sleep Cooler
• Feature and benefit
• Feature and benefit
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Panel 3
Experience the coolest
memory foam mattress ever!
Œ
Experience the coolest
memory foam mattress ever!
)HDWXULQJ
Œ
&RRO%OXH
E\
V1
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\Œ
6OHHS7HFKQRORJ\
Š
Experience the coolest
memory foam mattress ever!
E\
Œ
)HDWXULQJ
&RRO%OXH
Œ
6OHHS7HFKQRORJ\Œ
Š
E\
V2
V3
24”x24”
Window Cling
Š
Œ
)HDWXULQJ
&RRO%OXH
Twin
6OHHS7HFKQRORJ\Œ
E\
Š
Full
Queen
• Sleep Cooler
• Feature and benefit
• Feature and benefit
8”
King
Œ
E\
Š
11”x8.5”
Bed End Card
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Interactive
Video Player
w/touch screen
Œ
Headboard
cover on cloth
E\
Š
Sleep Cool. Live Cool. Play Cool.
Out-of-Store Support
Dealer Advertising
)HDWXULQJ
&RRO%OXH
Single sheet circular (see below), direct mail postcard, e-push, television commercial
(Features “To Blue List” promo)
BIG
MATTRESS
SAVINGS
PLUS...
YOU COULD WIN
CASH AND PRIZES!
Introducing the COOLEST
memory foam mattress ever!
VISIT US ON
FACEBOOK,
TELL US WHAT’S ON
YOUR
“TO BLUE LIST!”
Queen Sets
Starting At
899
$
Œ
Copy to go here. Copy to go
Twin Set $000
Full Set $000
King Set $000
here. Copy to go here. Copy to
to go here. Copy to go here.
Copy to go here. Copy to go
6OHHS7HFKQRORJ\Œ
here. Copy to go here.
E\
Š
E\
SALE GOING ON NOW!
Š
Since 1893
BIG MATTRESS SAVINGS
Mattress Name
Queen Set
899
$
Mattress Name
Queen Set
999
$
Twin Set $000
Full Set $000
King Set $000
Twin Set $000
Full Set $000
King Set $000
E-gel bed name
E-gel bed name
Queen Set
Queen Set
1099 $1199
$
Twin Set $000
Full Set $000
King Set $000
Twin Set $000
Full Set $000
King Set $000
go here. Copy to go here. Copy
)HDWXULQJ
&RRO%OXH
6OHHS7HFKQRORJ\Œ
VISIT US ON FACEBOOK AND TELL US WHAT’S ON YOUR “TO BLUE LIST!”
YOU COULD WIN CASH AND PRIZES! More promotion copy to go here.
More promotion copy to go here. More promotion copy to go here.
Free Delivery. Free Set-Up. Free Removal.
Dealer Imprint Area
Dealer Imprint Area
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Vegas Market
Trade Ad
Furniture Today
Double Truck-V1
Œ
E\
Š
Copy to go here. Copy to go here. Copy to go here. Copy to go here. Copy
to go here. Copy to go here. Copy to go here. Copy to go here. Copy to go
)HDWXULQJ
here. Copy to go here. Copy to go here. Copy to go here. Copy to go here.
&RRO%OXH
Copy to go here. Copy to go here. Copy to go here. Copy to go here.
6OHHS7HFKQRORJ\Œ
E\
Š
Since 1893
Las Vegas Market • Building C • Space 1301
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Be Cool
or
Be Gelous.
Œ
E\
Š
Copy to go here. Copy to go here. Copy to go here. Copy to go here. Copy
to go here. Copy to go here. Copy to go here. Copy to go here. Copy to go
)HDWXULQJ
here. Copy to go here. Copy to go here. Copy to go here. Copy to go here.
&RRO%OXH
Copy to go here. Copy to go here. Copy to go here. Copy to go here.
6OHHS7HFKQRORJ\Œ
E\
Š
Since 1893
Las Vegas Market • Building C • Space 1301
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Furniture Today
Double Truck-V2
Just Plain Cool.
Œ
E\
Š
Copy to go here. Copy to go here. Copy to go here. Copy to go here. Copy
to go here. Copy to go here. Copy to go here. Copy to go here. Copy to go
)HDWXULQJ
here. Copy to go here. Copy to go here. Copy to go here. Copy to go here.
&RRO%OXH
Copy to go here. Copy to go here. Copy to go here. Copy to go here.
6OHHS7HFKQRORJ\Œ
E\
Š
Since 1893
Las Vegas Market • Building C • Space 1301
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Furniture Today
Double Truck-V3
Enough Said.
Œ
E\
Š
Copy to go here. Copy to go here. Copy to go here. Copy to go here. Copy
to go here. Copy to go here. Copy to go here. Copy to go here. Copy to go
)HDWXULQJ
here. Copy to go here. Copy to go here. Copy to go here. Copy to go here.
&RRO%OXH
Copy to go here. Copy to go here. Copy to go here. Copy to go here.
™
6OHHS7HFKQRORJ\Œ
E\
Get the free mobile app at
Get the free mobile app at
http:/ / gettag.mobi
http:/ / gettag.mobi
Š
Since 1893
Las Vegas Market • Building C • Space 1301
Las Vegas Market / Building A / Space 0000
E\
Š
Furniture Today
Double Truck-V4
Give-away
Gel Stress Ball
Front: I’m Cool
Back: EGel logo/space #
Showroom
Rotating images
“Blue” music
Œ
E\
Œ
Œ
Œ
Š
Sleep Cool. Play Cool. Live Cool.
E\
Š
Sleep Cool. Play Cool. Live Cool.
E\
Š
Sleep Cool. Play Cool. Live Cool.
E\
Š
Sleep Cool. Play Cool. Live Cool.
Add’l Support
Landing Page
Features:
• Find a dealer - link to main Englander site
• Rotating Silhouettes
• E-gel model will click to mattresses available
• Squares under About CoolBlue can show product snapshots (handprint, etc.)
• Experience Cool will click to video
Find The
E-gel Model
For You
Sleep Solutions
• Tmckmieomc
• Fmckmieomc
• Slmckmieomc posl
• Kmieomc
• Mieomc oiecsmmdioe
Social Media
“To Blue List” promo