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O’Dwyer’s
Profiles of
Beauty & Fashion PR firms
JOHN BAILEY &
ASSOCIATES
755 W. Big Beaver Rd., Ste. 1100
Troy, MI 48084
248/362-4200
www.baileypr.com
John Bailey, President / CEO
Beckie Thompson, Account
Supervisor
Hope Brown, Account Supervisor
Kimberly Tassie, Assistant
Account Executive
Blye Media Relations produced the fashion show for
the Venexiana spring 2009 fashion show under the
tents at Mercedes-Benz Fashion Week. Kati Stern, the
designer for Venexiana, designs a luxury collection of
separates, cocktail dressing, evening gowns and fur.
John Bailey & Associates
(JB&A) brings many years of
combined experience to retail and
fashion PR. The retail/fashion
team lives and breathes the firm’s
core value that “none of us is as
smart as all of us.” JB&A’s strong
media relationships and expertise
ensure clients gain wide exposure
with their target audiences. The
company has experience with
promoting new products, shops
within a shop concepts, celebrity
personal appearances, major fashion shows, private shopping
events, seasonal fashion trends,
as well as spokesperson positioning, community relations and
store openings.
Currently, JB&A represents
Macy’s in the Michigan market as
well as Detroit Fashion Week,
one of the Midwest’s premier
fashion industry events. The firm
also has handled the opening of
Great Lakes Crossing, as well as
media relations for Sprint PCS
and Home Depot.
BLYE MEDIA
RELATIONS
330 East 39th Street, Ste. #17B
New York, NY 10016
212/687-0457
www.blyemediarelations.com
Sandy Blye, President
L-R: Carmichael Lynch Spong events manager Kristan
Clarke poses with Kate Siber, a freelance writer featured
in Outside, National Geographic Adventure and Men’s
Journal; Molly Cuffe, communications director for
SmartWool; and Paul Tolme, freelance writer and frequent contributor to Ski and Newsweek, at the Whistler
Invitational in Whistler Village in British Colombia.
20
Blye Media Relations (BMR)
is a public relations agency with a
comprehensive background in
fashion, fur, jewelry and luxury
marketing and promotions.
Headed by Sandy Blye, a specialist of the fur and fashion industries, BMR provides clients with
powerful strategic momentum
and excellence in the execution of
all public relations initiatives.
SEPTEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION
For 20 years, Sandy Blye was the
communications director and
national spokesperson for the fur
industry in the U.S. She was
responsible for all the fashion
promotion of fur and fur accessories as well as spearheading the
crisis management issues affecting the industry.
Blye Media Relations has
extensive expertise in writing
press and collateral materials,
media outreach, fashion show
production, product launches,
store openings, press conferences
and special events and fundraisers on all levels.
Current clients include Kati
Stern/Venexiana, UGLY New
York, Raymond C. Yard,
PrimaDonna luxury lingerie,
Wearfirst, Nicey Berkenfeld
Interiors,
Fur
Information
Council of America, International
Fur Trade Federation, Max Nugus
Haute Couture, Alexandros Furs,
The Divas Collection by Leon
Hall, Dragana Ognjenovic and
Terexov.
BMR recently produced the
fall 2008 and spring 2009 fashion
shows for Kati Stern/Venexiana
(www.katisternvenexiana.com)
during Mercedes-Benz Fashion
Week. Kati Stern, the designer
behind the Venexiana brand, was
born in Europe and raised and
educated in both Europe and New
York. The strong mix of cultures
and sensibilities makes her
unique on both continents. Her
fashion shows play to packed
audiences and receive accolades
from editors as well as buyers
from department and specialty
stores nationwide.
CARMICHAEL
LYNCH SPONG
110 North Fifth Street
Minneapolis, MN 55403
612/375-8500
www.carmichaellynchspong.com
Douglas K. Spong, APR,
President
Curtis Smith, Director of
Business Development
Carmichael Lynch Spong has a
flair for connecting consumers to
fashion and beauty through public relations. The firm represents
outdoor
apparel
clients:
Arc’Teryx,
Chaco,
Carve
Profiles of Beauty & Fashion PR Firms
Designs,
Thinsulate
and
SmartWool as well as HarleyDavidson MotorClothes.
Carmichael Lynch Spong’s
unique approach to media relations includes a dedicated media
relations department staffed with
17 former print, broadcast and
online journalists. The firm has
the finesse to garner exceptional
results.
With offices in New York,
Minneapolis, San Francisco,
Boston, Denver and Jackson
Hole, Carmichael Lynch Spong
has earned a national reputation
as the champion of best practices
in public relations.
CLIFFORD I
BRATSKEIR
PUBLIC RELATIONS
411 Lafayette Street
New York, NY 10003
212/358-0800
www.CBPRUSA.com
Allyn Seidman, Managing
Director
Clifford|Bratskeir
Public
Relations (CBPR) helps best-inclass companies and organizations
attract greater awareness for their
brands, products and services. Our
bi-coastal account teams in New
York and Los Angeles work tirelessly to establish, enhance and
protect reputation through an integrated marketing approach that
adds value to the bottom line.
We start with a simple, but often
overlooked first step: We LISTEN…to clients, the media, the
marketplace, our target audiences
and those who influence them. We
use this insight and our experience
to develop smart, creative marketing communications programs that
achieve and exceed objectives. We
do more than generate “buzz,” we
help generate business.
CBPR represents some of North
America’s most reputable brands
with significant experience supporting beauty, health and wellness, retail, food/beverage, fashion, home furnishings/design, pop
culture and lifestyle brands.
CBPR is a member of the MDC
Partners network of marketing
communications agencies.
The October issue of
O’Dwyer’s PR Report will
showcase Healthcare PR.
For more info about this issue, please
contact Editor Jon Gingerich at
646/843-2080 or
[email protected]
COYNE PUBLIC
RELATIONS
14 Walsh Dr.
Parsippany, NJ 07054
973/316-1665
1540 Broadway, Suite 1602
New York, NY 10038
Thomas Coyne,President & CEO
Coyne Public Relations has
established itself as one of the
leading independent full-service
public relations firms in the country representing an impressive
collection of international corporations, top national brands, highprofile events and first-class
organizations. No agency possesses a better combination of
unbridled creativity, limitless
enthusiasm, strategic approach,
impeccable integrity and client
service than our nationally-recognized firm. In particular, Coyne’s
Beauty & Grooming Division
implements campaigns for some
of the top skin care and cosmetic
companies in the world, including
Mary Kay and Palmer’s. The
team knows that the beauty of
success is based on the ability to
impeccably groom the client’s
image. From product launches to
special events, the Beauty &
Grooming team thinks bigger and
accelerates buzz for our beauty
clients, always keeping a finger
on the pulse of this fast-paced
industry.
CRT/TANAKA
320 West 13th Street
7th Floor
New York, NY 10014
212/229-0500
www.crt-tanaka.com
The Coyne PR Beauty and Grooming team introduced
beauty editors to Mary Kay’s “new face of beauty” at
a high-fashion event in New York City.
The agency has a specialty in
marketing-to-women
and
cause-related marketing and
provides traditional and new
media solutions for clients,
including desksides, special
events, fashion editor presentations, Fashion Week sponsorships, blogger tours, buzz marketing, influentials outreach,
etc.
CRT/tanaka’s
experience
includes work for (fashion)
MAGIC
International,
Chadwick’s of Boston, Liz
Claiborne, Sigrid Olsen, Karen
Neuburger sleepwear, Gymboree,
PersonalShopper.com,
Wines
from Rioja (Spain), Fashion
Week sponsorships, the Home
Sewing Association, DMC
embroidery and the Academy of
Art University’s New York City
student fashion show and (beauty/wellness), Origins, Avon
Products, L’Oreal, Crabtree &
Evelyn, Clairol Professional,
HoMedics and Mark Anthony
Hair Care.
DEVRIES PUBLIC
RELATIONS
30 E. 60th Street, 14th floor
New York, NY 10022
212/891-0400
www.devries-pr.com
Jim Allman, CEO
Stephanie Smirnov, President
Cliff Berman, General Manager
Laura Pesin, Managing Director,
Beauty Division
DeVries Public Relations, a
New York-based public relations
agency owned by the Interpublic
Group of Companies (NYSE:
Continued on page 22
Maria Kalligeros, Executive Vice
President / Consumer Practice
Director
CRT/tanaka is an award-winning public relations and marketing firm known for creative
solutions and a workplace culture that celebrates “whatcanbe
thinking.” Headquartered in
Richmond, Va., and New York,
with offices in Los Angeles and
Norfolk, Va., CRT/tanaka specializes in four practice areas –
Consumer, Health, Corporate
and Interactive. The agency has
been recognized with more than
285 national and regional
awards for its strategic counsel,
creativity, workplace culture
and community service.
DeVries Public Relation’s beauty brand portfolio.
ADVERTISING SECTION • SEPTEMBER 2008 • WWW.ODWYERPR.COM
21
Profiles of Beauty & Fashion PR Firms
ent marketplace and mindset is
unparalleled. We have a unique
understanding of, as well as the
insights of how to market to, the
aspirational, inspirational, and
erudite consumer, as well as the
influencer industry and business
communities.
Evins has a
proven track record of accomplishment in establishing and
enhancing market presence and
visibility, as well as in creating
and sustaining “buzz.” The
results we have achieved for our
clients over the last twenty years
speak for themselves.
FILM FASHION
Penélope Cruz shines in a Herve Leroux gown and
Chopard diamonds at the LA premiere of her film
“Vicky Cristina Barcelona.”
Film Fashion Clients:
Herve Leroux, Chopard. Publication: People.com,
August 5, 2008.
DeVries Public Relations
Continued from page 21
IPG), is one of the nation’s leading consumer agencies and has
more than twenty-five years of
experience in beauty, fashion and
retail. Boasting an impressive
client roster of longstanding partners, the agency is acknowledged
as best-in-class for providing
strategic, high-impact innovative
ideas, excellence in execution,
and for driving business in both
prestige and mass outlets.
Current beauty/fashion clients
include: Procter & Gamble’s
Pantene, Olay and DDF brands,
as well as several of its
Professional Care portfolio of
brands (Sebastian, Graham
Webb, Clairol Professional,
Wella Professionals); Sephora;
and Calvin Klein. In 2007,
DeVries was awarded Consumer
Agency of the Year by the
Holmes Report.
EVINS
COMMUNICATIONS
635 Madison Avenue
New York, NY 10022
212/688-8200
Fax: 212/935-6730
www.evins.com
Mathew L. Evins, Chairman &
CEO
Louise R. Evins, Vice Chairman
& COO
Meegan P. Insley, Partner &
Executive Vice President
Since
1987,
Evins
Communications has represent-
22
ed many of the world’s most
preeminent and prominent beauty and fashion brands, including
Annick Goutal, Ballantyne
Cashmere, Bath & Body Works,
Christian Dior, Clarins, Cornelia
Day Resort, Costume National,
Diane
von
Furstenberg,
Emanuel Ungaro, Escada, GFT
USA, Guerlain, Jean Patou,
Kanebo, Lancaster Group USA,
Missoni, Sulka, Swarovski,
Valentino, Vera Wang and
Wolford.
Evins offers integrated marketing communications and public relations services, such as
brand/product positioning and
building, business-to-business,
business-to-consumer, causerelated marketing, corporate
image, crisis communications,
executive reputation management, strategic partnerships,
media relations and product
placement in film/television.
The firm has garnered numerous
awards and accolades for its
brand marketing communications and lifestyle public relations programs in the prestige
fashion and beauty sectors, and
has achieved great success as a
result of employing a multidisciplinary experiential lifestyle
marketing, communications and
public relations paradigm based
upon
the
premise
that
“Consumer Adoption” is far
more powerful and enduring
than “Consumer Incursion.” We
catalyze and harness the power
of “Consumer Preference”
rather
than
“Consumer
Promotion” to break through the
competitive clutter in the marketplace.
Evins’ knowledge of the afflu-
A Division of Rogers & Cowan
Pacific Design Center
8687 Melrose Ave., G684
Los Angeles, CA 90069
310/854-8195
Fax: 310/854-8138
[email protected]
www.filmfashion.com
Susan Ashbrook, Executive Vice
President
Film Fashion, an exclusive
division of Rogers & Cowan,
specializes in matching fashion
and accessory brands with
prominent celebrities to provide
heightened brand awareness.
This specialty PR firm creates
customized solutions to match
clients and their latest fashions
with the “right” celebrities and
trendsetters that embody their
brand and promote the desired
image.
The firm leverages these
Hollywood associations into
media coverage through the
execution of strategic media
relations campaigns targeting
key fashion, lifestyle, and entertainment press. Media activities
for their roster of fashion
designers, fine jewelers, luxury
goods, and specialty retailers
may include designer profiles,
collection launches, and fashion
shows. Film Fashion’s unique
showroom space provides an
optimal location to introduce
media, stylists and celebrities to
our client’s brands by housing
an edited collection of samples.
Recent projects have included
dressing celebrities for magazine
photo shoots and red carpet
appearances, securing editorial
placements and coordinating
product placement working with
talent such as Angelina Jolie,
Penélope Cruz, Jessica Alba,
Charlize Theron, Eva Mendes,
Jennifer Lopez, Ellen Pompeo,
Teri Hatcher and Reese
Witherspoon. Clients include A
Pea In The Pod, Catherine
Malandrino, Chopard, David
Meister, Georges Chakra, Herve
Leroux, Jay Godfrey, Jenny
Packham, Kenneth Cole, Lanvin,
Lela Rose, Mary Norton,
Pamella Roland, Rickard Shah,
Swarovski, Tadashi Shoji and
Zuhair Murad.
PR news happens more than once a day.
That’s why we created
odwyerpr.com
The #1 Website for PR news,
according to Google.
SEPTEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION
Profiles of Beauty & Fashion PR Firms
FRENCH / WEST /
VAUGHAN
112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com
Rick French, President/CEO
Lauren Taylor, Executive VP, Ptnr
David Gwyn, Executive VP, Ptnr
Jack Glasure, Chief Mktng Officer
Speedo unveiled the LZR Racer suit in a global launch in
February 2008 that included events over the course of
one day in New York, U.K., Australia, China, Canada and
Mexico. French/West/Vaughan worked to secure the
hundreds of media that attended the dramatic unveiling
in New York City, which featured top Olympic swimmers
including Michael Phelps, Dara Torres and Natalie
Coughlin. The suit, designed by legendary design house
Comme des Garcons, has gone on to become a phenomenon that has transcended the sports world by appearing in top fashion and lifestyle media.
French/West/Vaughan (FWV) is
the Southeast’s largest independent
public relations, public affairs and
brand communications agency, and
is the nation’s 17th largest independently-owned PR firm. Founded in
1997, FWV continues to play a significant role in the beauty and fashion industry.
Headquartered in Raleigh, N.C.
with offices in New York City and
Tampa, FWV specializes in helping
clients build retail and consumer
demand for their product lines
through celebrity product placement, media coverage, special
events, fashion previews, cooperative retail promotions and high-visibility trade show support.
The agency consistently earns
accolades for its outstanding work,
and recently placed fifth in the country for PR firms specializing in
beauty and fashion, according to the
2007-08 O’Dwyer’s Ranking of PR
Firms. FWV also won the 2006
O’Dwyer’s award for PR excellence
in beauty and fashion for its work
with Justin Boots’ Vintage
Collection.
FWV’s present and past beauty
and fashion clients include Wrangler
and Riders jeans, Justin Boots, Lily
of France and Vanity Fair lingerie,
Speedo, Vidal Sassoon, Givenchy,
Ferragamo, Bob Mackie, Celine,
Escada, La Prairie, Joanna
Mastroianni, Charles & Colvard
Created Moissanite, That’s So
Raven Fragrance and Wrangler
Fragrance for Men, Vincent Shoes,
Dearfoams, Diana Vincent Jewelers,
Swatch, Monet, Marithe & Francois
Girbaud, Kasper A.S.L suits and
sportswear, Susan Gail handbags
and Joe Boxer.
HOPE-BECKHAM
13 Corporate Square, Suite 100
Atlanta, GA 30329
404/604-2613
[email protected]
www.hopebeckham.com
The close-knit creative staff at JB Cumberland PR
keep an eye on the American market from the rooftop
of their New York headquarters.
24
David C. Van Voorhis, Director,
Business Dev. / Client Relations
Hope-Beckham Inc. is a public
SEPTEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION
relations firm with additional
strength in event marketing and
business consulting.
HopeBeckham creates proprietary plans
and programs with imagination and
follow-through. Hope-Beckham’s
experienced staff has the capability
of providing strategy behind complex marketing and public relations
projects while maintaining the ability to professionally execute virtually any complex logistical program.
From home interior product launches to introducing a new line of performance apparel, we make fashion
fashionable and newsworthy. The
firm creates plans and programs
with imagination, creativity, sound
experience and solid execution. If
you can dream it, Hope-Beckham
can get it done.
IMAGES &
DETAILS, INC.
71 Elm Street, Suite Three
New Canaan, CT 06840
www.imagesanddetails.com
Beth Dempsey, Founder and
President
Images & Details, Inc. (I & D) is
a full service public relations and
marketing/communications agency
catering to the luxury, fashion,
design and consumer products sectors. First and foremost, I & D proclaims the importance of individuality; each public relations or marketing strategy is carefully crafted to target that particular client’s specific
goals and personality.
Founded in 1989, I & D provides
a full spectrum of public relations
services, from luxury branding,
product positioning and retail
launches to strategic partnerships,
collaborations and cross promotions.
Past and present clients include John
Hardy Jewelry, Camilla Dietz
Bergeron Estate Jeweler, Mattioli
Jewelry, The Worth Collection,
Ralsey Group, ZENITH Watches
and The Vision Council.
JB CUMBERLAND
PR
135 W. 27th Street, 10th Flr.
New York, NY 10001
646/230-6940
www.jbcumberland.com
Joanna Cumberland, President
Marie Cacciato, Vice-President
David Montalvo, Eco-Marketing
Manager
In the world of PR, it's about
who has the most creative, hardest working and adaptive public
Profiles of Beauty & Fashion PR Firms
relations team with the most
influential media contacts to cut
through the clutter! That is JB
Cumberland PR and our new
division, JBCPRgreen.
We understand our clients'
businesses and products —
whether in the lifestyle, accessories or eco-living markets, we
help them distinguish themselves
from competition and achieve
their ultimate goal: selling products. Recently we have established the European accessories
company, Reisenthel, as the
leader in stylish, sustainable bags
and carriers, as we have done for
more than 25 years. Categoryrelated client successes have
included companies such as
Nambé, Bodum, Elderluxe,
Conair,
Clairol,
Rowenta
Personal Care, Emjoi, Townley
Cosmetics and Wahl Personal
Grooming.
KAPLOW
19 West 44th St., #601
New York, NY 10036
212/221-1713
www.kaplowpr.com
Liz Kaplow, CEO & President
Kaplow is an award-winning,
full service independent public
relations agency with deep
expertise in brand-building beauty, wellness and fashion communications. Today, Kaplow is
known as one of the industry’s
most influential opinion architects.
With unparalleled access to
media and unsurpassed connections to influencers, Kaplow
reaches beyond traditional public
relations to spark conversations
and engage consumers. Beauty
and lifestyle editors know
Kaplow for its creative, can’tmiss campaigns. Kaplow shapes
must-have product buzz through
pitch-perfect, of-the-moment outreach to celebrities, influencers
and bloggers.
K:drive, Kaplow’s creative
services division, develops strategic viral, social media and blogosphere programs that reach
consumers where they live today.
Through brand audits and customer testimonial campaigns,
K:drive deepens clients business
savvy and creates the ultimate
brand ambassadors.
Liz Kaplow founded the firm
17 years ago after an extensive
career in beauty, fashion, wellness and lifestyle communications. Quality, individualization,
deep relationships and measurable results are at the center of
every client program. As a result,
the agency maintains long-standing relationships with its best-inclass clients, including Avon/
mark, Alberto Culver, Cosmetic
Executive Women Beauty Awards
(CEW), CVS/pharmacy, eBay,
Shiseido, Target, Timex and
Warnaco.
LIPPE TAYLOR
235 Park Avenue South
New York, NY 10003
212/598-4400
www.lippetaylor.com
Maureen Lippe, President
Gerald Taylor, General Manager
Jessica Goldberg DiPietro,
Executive Vice President
Lippe Taylor is an award-winning, fiercely independent, full
service, brand communications
agency that specializes in reaching
women with exciting and entertaining campaigns that engage, enlighten and emotionally connect to
increase brand awareness and sales.
Founded in 1988 by Maureen
Lippe, a former Beauty and
Fashion Editor at Vogue and
Harper’s Bazaar, Lippe Taylor has
a dedicated beauty practice staffed
with seasoned professionals including former beauty editors, brand
strategists, event marketers and
senior social marketing gurus.
Lippe Taylor provides support and
specialty services in areas including beauty, fashion, lifestyle,
healthcare and corporate communications as well as trend-forecasting,
multicultural, viral and creative
graphic arts.
Women rule and if they aren’t
marketed to correctly, they will rule
you out. Lippe Taylor cracked the
code to understanding this target
audience via proprietary DTW:
Direct-to-Women®, DTM: Directto-Moms® and DTT: Direct-toTeens® methodologies. Agency
research findings are key to the creation of effective and award-winning client solutions.
The beauty of it all is tucked
deep inside Lippe Taylor’s DNA
and hard-wired into all agency
communications in the skin, body,
hair and nail care, as well as cosmetics and fragrance categories. In
a cluttered marketplace with brands
clamoring for face time with media
and consumers, Lippe Taylor’s
strategies break through to engage
and capture attention. Day-to-day
relationships with beauty media
and critical influencers help Lippe
Lippe Taylor planned and executed a large press conference, hosted by Sally Beauty Supply President
Michael Spinozzi (seen here), to launch Paris Hilton’s
new line of hair extensions sold exclusively through
Sally Beauty Supply.
Taylor shape trends and ignite
buzz.
Lippe Taylor is committed to
excellence and has received multiple industry awards, including
2008 top honors from PR Week and
the Holmes Report. Lippe Taylor is
also a two-time winner of PR
Week’s Consumer Launch of the
Year for beauty and fashion programs executed for Procter &
Gamble Beauty and VF Intimates
respectively.
Current clients include Cetaphil,
Clearasil, Sally Beauty Supply,
Restylane, Perlane, Jane Iredale,
Yes To Carrots, Just For Men,
Nestle, IKEA, Jenny Craig,
David’s Bridal, Vagisil, smartbargains.com,
diapers.com,
theGroceryGame.com, Get Clean
Home Products and Shaklee,
among others.
We are Lippe Taylor — speak to
us about speaking to her.
LOVING +
COMPANY
276 Fifth Avenue, Suite 801
New York, NY 10001
212/213-3504
www.lovingandcompany.com
Loving + Company is a fullservice public relations firm specializing in building brands that
help people feel good, look great
and live well. Focusing on consumer-engaging, bottom-linedriving lifestyle PR, the agency
works with major personal care,
beauty, wellness, home design
and fashion brands.
The agency blends classic PR
expertise with new media knowhow to produce consumer-surrounding brand experiences.
Continued on page 26
Billy Bush and Katherine McPhee enjoy pampering
courtesy of Kaplow’s pre-Golden Globes initiative for
CVS/Pharmacy Reinventing Beauty.
ADVERTISING SECTION • SEPTEMBER 2008 • WWW.ODWYERPR.COM
25
Profiles of Beauty & Fashion PR Firms
Loving + Co.
Continued from page 25
Loving + Company builds client
programs that change minds,
build dialogues, win hearts and
move products. Strategic creativity is a hallmark of the firm. With
an eye on pop culture and serious
style, agency thinking is adventurous, unexpected and engaging.
Specializing in Brand Building,
Media Relations, Social Media
Marketing, Event Management,
Crisis Communication and
Cause-related Marketing, Loving
+ Company delivers true life +
style marketing.
MALONEY & FOX
89 Fifth Ave., 4th Flr.
New York, NY 10003
212/243-2000
Fax: 212/243-5500
www.maloneyfox.com
Over the last few years, Maloney
& Fox (M&F) has seen explosive
growth in its fashion and luxury
goods practice. Every day the
agency’s dedicated team is exploring, refining and mastering fresh
marketing and PR strategies that are
netting impressive, meaningful and
sales-boosting results on behalf of
its clients.
Maloney & Fox’s Voluptuary
Marketing – which plays to and
ignites consumers’ tactile, sensual,
emotional and style prerogatives has been successful and has given a
traditionally static craft a powerful
sensory dimension.
Additionally, Maloney & Fox has
become an agency capable of
“Master Pairings.” Uniting brands
that share visions, yet don’t compete
with one another has yielded interesting and fruitful partnerships, coop promotions, editorial coverage
and new customers. VIP and
celebrity relationships are also
incorporated by the team in both
subtle and substantial ways.
Maloney & Fox’s expertise in the
arenas of luxury goods and beauty
and fashion grew out of successful
campaigns for premier brands
including Wonderbra; fashion-forward Italian beer Peroni; and iSaloni
Worldwide. M&F’s exclusive roster
currently includes the 263-year-old
signature spirit Drambuie; Nau, an
organic, American-made activewear brand; leading global footwear
brand, Rockport; and The Thomas
Riley Artisans’ Guild. This past year,
the agency also added Hendrick’s
Gin among other top-tier brands
from William Grant & Sons.
26
MCENTYRE
PUBLIC RELATIONS
process fun and entertaining to
make your brand memorable.
PAINEPR
305 Madison Avenue
New York, NY
212/856.9777
Email: [email protected]
www.mcentyrepublicrelations.com
415 Madison Avenue, 2nd Floor
New York, NY 10017
212/613-4900
866-PAINEPR
www.painepr.com
Jane McEntyre, President
Daryl McCullough, CEO
Beth Balsam, GM, New York
Justin McCarthy, VP Business
Development
Beauty and Fashion are global at
McEntyre Public Relations. From
Australia, where the company provides public relations to Austrade,
promoting the country’s beauty
industry; to France where the firm
represents Yves Rocher, that country’s beloved beauty icon, to a new
initiative that is providing marketing and PR services to emerging
nations’ brands as they seek to enter
the US market. American clients,
too, look to McEntyre to utilize
new and traditional media and
buzz-worthy, news-worthy events,
to allow them to communicate their
product message to their American
Customer.
Know-how, image-perception,
integrity, dedication and enthusiasm are the cornerstones of the
McEntyre corporate culture — a
culture shared with partner/clients
all over the world.
MOREHOUSE
COMMUNICATIONS
16496 Falmouth Drive
Cleveland, OH 44136
440/846-6022
[email protected]
Jayne Morehouse,
President
At Morehouse Communications,
Inc., we build beautiful relationships through integrated brand communications programs for new,
growing and established brands,
products and personalities. Our
business-to-consumer and businessto-business programs communicate
beauty, fashion, health and fitness
companies’ key messages directly
and via various media to the audiences that matter most—from end
consumers to your industry, from
your distribution channel partners
to your own employees to your
community, to create, build and
strengthen awareness, sales, leadership positioning and ongoing connections with your customers. Our
point of difference comes from a
deep and interactive understanding
of your industry, coupled with
indelible passion for the growth of
your brand. But most of all, we
make your brand communications
PainePR is one of the nation’s
leading mid-sized agencies and has
provided beauty/fashion clients
with smart, creative programs for
more than a decade. The firm has
expertise in media relations, influencer strategy, event marketing,
corporate social responsibility and
diversity programming.
The
agency’s mix of beauty, healthcare
and fashion expertise help define
the next generation of beauty and
wellness. Beauty/fashion clients
have included Procter & Gamble
Beauty (Old Spice) and Levi
Strauss & Co. (Dockers and Levi’s).
Staff members also have held senior
positions with major national
brands including Revlon. Working
with Old Spice since 2001, PainePR
helped the brand grow from the No.
3 antiperspirant / deodorant
(AP/DO) in the U.S. to its No. 1
position today in both the AP/DO
and body wash categories.
A member of the Cossette
Communication Group, PainePR
has offices in New York, Los
Angeles, and Irvine, Calif.
PHYLLIS KLEIN &
ASSOCIATES
8383 Wilshire Blvd., Suite 1018
Beverly Hills, CA 90211
323/655-4200
www.pkapr.com
[email protected]
Phyllis Klein, President
Rhonda Racz, General Manager,
NY
Idol, Ugly Betty and Brothers &
Sisters use Bioelements skincare
products, Beverly Hills hair stylist
Jessica Galvan was featured in
People magazine and chosen by
Elle as a recipient of the 2008
Genius Awards, Britney Spears was
persuaded to wear their client’s
color contact lenses, Charlize
Theron agreed to ride to the
Academy Awards in a Toyota Prius,
Star Jones chose to dress her
Maltese in Oscar Newman Luxury
Pet Couture for her red carpet gig at
the Emmy’s, and countless other
celebrities became fans of beauty,
fashion and lifestyle brands represented by the agency.
In addition to media relations
and Hollywood outreach, the fourtime award winning agency offers
services including new product
launches, image-building campaigns, special events, media tours,
research surveys, sampling programs, brand repositioning/revitalizations, web sites, strategic public
relations counseling, integrated
and cause related marketing and a
range of writing and creative services.
Founded in 1992 by Phyllis
Klein, a former Clairol and Max
Factor executive, PK&A has generated awareness, launched products
and revitalized established brands
for clients such as Bioelements,
Neutrogena, Alberto-Culver, Max
Factor, CIBA Vision, Sebastian
International, Fashion Square Mall,
Oscar Newman Luxury Pet
Couture and Fortune Denim.
PIERCE MATTIE
PUBLIC RELATIONS
62 West 45th Street
3rd Floor
New York, NY 10036
212/243-1431
[email protected]
www.PierceMattie.com
1258 N. Highland Ave.
Suite 305
Los Angeles, CA 90038
323/469-5500
Pierce Mattie, CEO & Founder
Celebrity outreach, combined
with decades of experience launching and supporting beauty, personal
care, fashion and lifestyle products
marketed to women, is the specialty
of Phyllis Klein & Associates.
Rooted in New York City, but based
in Beverly Hills, the agency combines media relations with
Hollywood connections to create
buzz, build brands, and garner
major media exposure for clients.
Through the agency’s efforts the
casts of hit TV shows American
SEPTEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION
Pierce Mattie Public Relations
remains the industry leader in communications for beauty and fashion
brands. Headed by a wellness and
lifestyle expert Pierce Mattie, it is
the only firm that has a spa, known
as the Media Oasis, built into their
corporate office in Times Square.
At Pierce Mattie Public Relations
our team is innovative, clientfocused and results-oriented.
Continued on page 28
Profiles of Beauty & Fashion PR Firms
RUDER FINN
310 East 57th Street
New York, NY 10022
212/593-6400
415/249-6763
Lisa Novak, EVP-Consumer
Marketing Practice Leader
Pivot Point International, Inc., working with Vi Nelson &
Associates, Inc., recognized six alumni who have
achieved star status with L.E.O. Awards at America’s
Beauty Show. From left: David Raccuglia, Founder,
American Crew; Andre Walker, Oprah Winfrey’s personal
hairstylist;
Mr.
Passage,
Joseph
Cartagena,
Cosmetologists Chicago VP; Manuel Rodriguez, educator; Christine Schuster, Redken 5th Avenue Senior VP
and Mary Beth Janssen, wellness author and speaker.
Photo: Robert Kusel, America’s Beauty Show
Pierce Mattie PR
Continued from page 26
Collectively our executives are
stronger with diversified backgrounds that meet the needs of a
broad range of clients.
Current
clients
include
ANAMA, Zeira Jewelry, Mushka
by Sienna Rose Inc., Body Linens,
GUESS, Trollbeads, CARAT,
Jeanomix, STORM, CLEAN,
Colorescience,
Classified
Cosmetics, Blinc, Cosmetic
Solutions, Reflections Skin Center
and Como Brigante.
With offices in New York and
Los Angeles, Pierce Mattie PR has
solid relationships with the editorial world of New York and the
celebrity world of Hollywood.
Pierce Mattie PR has a proven track
record of collaborating with its
client partners to deliver consistently outstanding results.
ROGERS & COWAN
919 Third Ave, 18th Floor
New York, NY 10022
212/445-8400
Fax: 212/445-8290
[email protected]
www.rogersandcowan.com
Fran Curtis, Executive Vice
President (New York)
Ivy Mollenkamp, Senior Vice
President (Los Angeles)
Rogers & Cowan, with offices in
New York and Los Angeles, is
located in two of the largest fashion
capitals in the world. We offer
28
extensive expertise in the fashion,
beauty and luxury categories providing publicity and marketing
campaigns, special event support,
celebrity/influencer seeding, promotions and product placement.
Our commitment is illustrated in the
work we do in promoting men’s,
women’s and children’s apparel,
eyewear, handbags, shoes, jewelry,
timepieces, beauty/skincare products, designers and fashion-related
events.
As agency of record for Milan’s
Luxottica Group, the company
behind brands such as Ray-Ban,
Prada, Persol, Miu Miu, Vogue,
REVO and DKNY, R&C implements integrated marketing campaigns that encompass consumer
PR, product placement, influential
seeding, retail promotions and
entertainment events. The agency
places Luxottica sunglasses in top
fashion magazines, on the faces of
today’s hottest celebrities and in hit
films/TV shows such as Iron Man,
Mamma Mia!, Nip/Tuck and
Entourage.
Our fashion/beauty team works
with brands to shape media dialogue, influence cultural trends,
pique consumer awareness, motivate consumers to action and promote programs that benefit the lives
of consumers of all ages. Clients
have included Innovative Skincare,
Estee Lauder’s American Beauty
and Flirt!, L’Oreal Paris, Frédéric
Fekkai,
PersonalShopper.com,
ETRO, Montblanc, Dolce &
Gabbana, Speedo, Stuff by Hilary
Duff, Footcandy, Condé Nast’s
Fashion Rocks and Glamour’s Reel
Moments.
There is no quick fix when it
comes to fashion and beauty media.
Gone are the days when an all-powerful influencer dictates what’s hot
and what’s not—today, the online
cult of chic has produced hundreds
of Anna Wintours who are alive and
well on the Web. Demanding consumers expect to find information
everywhere they turn, requiring
agencies and their clients to have
instant access to editors at the top
outlets, both print and online, so we
pride ourselves on building and
maintaining lists of our key fashion/beauty media contacts.
With global capabilities, Ruder
Finn adds focus to the blurring landscape, offering social media expertise and insider access to build
authentic brands. We have developed storylines for brands like Marc
Fisher Footwear and VF’s
Jordache; shaped blog strategy for
Webby Award Winning CSR initiatives on behalf of Liz Claiborne,
pinpointed the perfect spokesperson
for The North Face and managed
multiple showrooms to build buzz,
earning our clients’ trust in the
process. Internationally, our client
roster has included such luxury
fashion and beauty brands as
Sephora, Hermes, and Cartier.
VI NELSON &
ASSOCIATES
1560 N. Sandburg Terrace
Suite 3410
Chicago, IL 60610
312/944-1262
[email protected]
[email protected]
Vi Nelson, President
Kate Cicela, Vice President
Vi Nelson & Associates, Inc.,
(VNA) connects with and influences the beauty and spa industry
through creative and integrated
communications. Industry research,
multi-faceted marketing programs,
strong media relations, educational
and promotional material development, and relationship marketing are
among the firm’s strengths.
We have expanded our client
portfolio and are the salon communications resource for: America’s
SEPTEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION
Beauty Show; America’s Expo for
Skin Care & Spa; American
Association
for
Esthetics;
ColorAmerica;
Cosmetologists
Chicago; Cosmetólogos Latinos;
DDF — Doctor’s Dermatologic
Formula; Independent Cosmetic
Manufacturers and Distributors
Assn.;
International
Nail
Technicians Assn.; La’James
International College; P&G Beauty
Science, for which the company
provides consulting services and
media relations to share scientific
information with the professional
beauty community; Pivot Point
International, Inc. and The Salon
Sustainability Summit.
WEBER
SHANDWICK
919 Third Avenue
New York, NY 10022
212/445-8000
www.webershandwick.com
[email protected]
[email protected]
Gail Heimann, Co-President,
Global Consumer Mktng Practice
Cathy Calhoun Co-President,
Global Consumer Mktng Practice
Weber Shandwick has extensive
experience in the beauty and fashion category, with clients ranging
from mass-market skin and hair
care brands to intimate apparel and
outerwear.
The beauty and fashion group
offers an experienced team of
experts who know how to break
through the clutter of this competitive, fast-paced and dynamic market. Expertise includes brand
building, product launches, event
and fashion show planning, grassroots marketing, social media
strategy and execution, branded
entertainment and celebrity and
influencer seeding, retailer support, cause marketing and issues
management.
Beauty clients include Unilever
Personal Care products such as
Suave, Sunsilk, Degree antiperspirant, Pond’s, Caress and Q-tips
cotton swabs. Weber Shandwick’s
fashion team has an unwavering
focus on, and unique insights into,
the inner workings of the fashion
industry. The team’s experience
includes counseling and communications campaigns for mass
retail brands such as Hanes,
Playtex, Champion, Kohl’s, J. Jill,
Levi’s and the Casual Male Retail
Group, as well as luxury lingerie
brands OnGossamer, Freya,
Fauve, Fantasie, Elomi and
Goddess. O’DWYER’S RANKINGS
TOP BEAUTY & FASHION PR FIRMS
1.
Edelman
New York
$16,682,198
2.
Kaplow Comms.
New York
2,650,000
3.
PainePR
Irvine, CA
2,641,168
4.
M Booth & Assocs.
New York
2,408,183
5.
French|West|Vaughan
Raleigh, NC
2,329,251
6.
5W Public Relations
New York
1,700,000
7.
DKC/Dan Klores Comms. New
8.
9.
York
1,085,000
Hunter PR
New York
851,945
Gregory FCA
Ardmore, PA
847,347
10.
Coyne PR
Parsippany, NY
480,610
11.
Airfoil
Detroit
457,011
12.
CRT/tanaka
Richmond, VA
430,636
13.
Maloney & Fox
New York
373,000
14.
Formula PR
San Diego
331,326
15.
CooperKatz & Co.
New York
277,949
16.
Rosica Strategic PR
Paramus, NJ
250,000
17.
Allison & Partners
San Francisco
225,000
18.
Zeno Group
Chicago
185,580
19.
Padilla Speer Beardsley
Minneapolis
159,205
20.
Hughes
St. Louis
156,376
21.
Linhart PR
Denver
155,657
22.
JS2 Comms.
Los Angeles
133,219
23.
Kwittken & Co.
New York
129,480
24.
John Bailey & Assocs.
Troy, MI
94,952
25.
J.B. Cumberland Group
New York
91,037
26.
Jackson Spalding
Atlanta
77,412
' 2008 J.R. O Dwyer Co.